theTradeDesk Ratings

Overall
4/5
Ease of Use
4/5
Customer Service
4/5

About theTradeDesk

Online platform designed to manage video, social, and mobile advertising campaigns. Learn more about theTradeDesk

Showing Most Helpful

Showing 8 of 8 reviews

Showing Most Helpful

Showing 8 of 8 reviews

Sort by:

Filter By:

Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Raymond H.
Associate Director
Marketing and Advertising, 10,001+ employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 17, 2019

“One of the most advance independent DSP in the market”

OverallIf scale is an issue with the use of data in your campaigns. May want to give TTD a try.
ProsThis DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market. Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon. Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.
ConsWould say cost, if you pay attention closely, each feature within the TTD platform has a cost.
Reviewer Source 
Source: Capterra
August 17, 2019
Verified Reviewer
Unspecified
Used the software for: 2+ years
Overall Rating
3/5
Ease of Use
3/5
Customer Service
3/5
Features
3/5
Value for Money
2/5
Likelihood to Recommend
2/10
Reviewer Source 
Source: Capterra
March 24, 2018

“Not the best value for the costing”

ProsTrade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).
ConsWhen I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.
Reviewer Source 
Source: Capterra
March 24, 2018
Verified Reviewer
Internet, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
February 14, 2019

“Countless useful features and amazing customer service”

OverallTheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed.
ProsThe biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.
ConsThe usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly.
Reviewer Source 
Source: Capterra
February 14, 2019
Verified Reviewer
Marketing and Advertising, 201-500 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
3/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
March 24, 2019

“The Trade Desk for Ad Agency”

OverallThey have less restrictions to certain types of healthcare advertising, and have been a great partner to work with.
ProsAllows team to expand to different DSPs than just using the leader in the space. Offers stronger customer support and encourages the team to try new and innovative tactics.
ConsDoes not always have the scale or buying power of competitors, but other advantages typically overweigh this.
Reviewer Source 
Source: Capterra
March 24, 2019
Junde W.
Analyst
Marketing and Advertising, 10,001+ employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
July 24, 2019

“TTD Feedback”

ProsProduct features up to date and new innovation
ConsReporting features such as API can be improve
Reviewer Source 
Source: Capterra
July 24, 2019
Avatar Image
Melvin L.
Media activation manager
Marketing and Advertising, 201-500 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
October 15, 2019

“Great platform and evolving positively ”

OverallGreat experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.
ProsPacked with loads of features, great for both beginners to advanced users. Superb support from the team
ConsReporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there
Reviewer Source 
Source: Capterra
October 15, 2019
Verified Reviewer
Apparel & Fashion, 5001-10,000 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
June 7, 2019

“Intuitive and Scalable”

OverallVery flexible platform and had a great account team.
ProsEasy to use with tons of channels to buy media. Strong control over bidding, similar to what you would get from Google Ads.
ConsMore features around optimizing ads and DCO.
Reviewer Source 
Source: Capterra
June 7, 2019
John L.
Unspecified
Used the software for: Unspecified
Overall Rating
3/5
Ease of Use
3/5
Customer Service
3/5
Features
3/5
Value for Money
3/5
Source: Capterra
December 13, 2016

“Okay Trade desk”

OverallI have used much different trade desk to see what kind of real-time software they provide and this one was pretty decent.
Source: Capterra
December 13, 2016