Localytics

Localytics


4.5 / 5
7 reviews

Who Uses This Software?

Loyalitics is an analytics and marketing platform designed to help businesses engaged in online marketing build stronger relationships with their mobile and web app users.


Average Ratings

7 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact Loyalitics for pricing details
  • Deployment
    Cloud, SaaS, Web
    Installed - Windows
    Mobile - Android Native
    Mobile - iOS Native
  • Support
    Online
    Business Hours

Vendor Details

  • Localytics
  • www.localytics.com

About Localytics

Mobile marketing software that offers retention analysis, campaign attribution, lifetime value, and web analytics features.


Localytics Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

Localytics Reviews Recently Reviewed!


Capterra loader

Great for logging and analyzing analytics along with managing communications with users

Jan 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Great tool to log and analyze metrics for web and mobile features.

A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.

Cons: Not much to complain about. My experience with them has been great for the most part.

We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly

Has really let us shine

Apr 16, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.

Cons: My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.

Versatile and intuitive program

Mar 31, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.

Cons: It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.

Overall: As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.

A great all in one tool for cross-platform products

Nov 21, 2016
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Comments: Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.). The sales and the customer champion teams are extremely helpful and are always fully aware of their product to the most granular level. More importantly, they understand specific use cases with ease and come back with novel solutions or alternatives for the same problem. Great product.

An extended toolkit for managing all the needs of a mobile app

Aug 30, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: We used Localytics as mobile app management tool, tired of having several tools doing the same thing

Cons: The price is high. It provides a lot, but it is suitable only for business well-tested and able to benefit fully from all the services provided

Probably the most complete service to track your app/website analytics

Mar 26, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money

Pros: Super user friendly and clear interface. Very nice customer service to help you to learn all the main functionalities upfront.

Cons: Quite frankly - the price. It's pretty expensive so far that you start to have a minimum amount of data. With lower prices in the startup phase could be a lot more attractive as value proposition.

Very complete tool for acquisition and engagement

Sep 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: The sales and customer service teams are excellent and have been available to support us deeply

Cons: Nothing specific. Maybe the only thing they could improve could be the initial integration, which took a bit of time to be implemented