Brand24

Pros: Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don't need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team.

Cons: The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature.

Pros: Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Cons: It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Pros: Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Cons: There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Overall: Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Pros: This application helps you to respond to all those who mention you online. This feature helps you to know those sites wherein you are being mentioned. There is no learning curve as such, though the appearance of all the features may confuse the users in the beginning. However, the customer support team helps a lot during the procedure. They help to keep a regular track of all the pages being managed. Their email alerts are also working brilliantly.

Cons: It is very costly. There should be a smaller price put for it so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.

Pros: Easy of use, clear sections and way of operation. I like the way the summary is outlined. Also, it collects data from the past - not so many/but compared to others tools, it does a great job.

Cons: Maybe the fact that not so many user get it from the first time how to add more keywords, after their launch a project. Also, sentiment analysis not so operating in greek language.

Overall: Fast results that are easy to comprehend, and customised reports that anyone could easily understand.

Pros: When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have.

Cons: Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too.

Overall: Before we used lot of tools but with brand24 we just have to use one tool ie brand24.

Pros: The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons: A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Overall: Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros: I love being notified when either my brand or my name is mentioned online. It's a great way to engage with others on social media and to know when my name or brand is mentioned on other blogs or in the news.

Cons: #1 price tag. I wish their offered lower price options. I think an option would be easier for bloggers and other small businesses to participate in their software even if it had a few less options for this level.

#2 I like the mobile app but it is not as good as the desktop version. It's a little harder to use than desktop. If there was a way to be notified via phone with it - it would make it even better - probably perfect!

Overall: Knowing when I am mentioned online so I can engage with others and thank them for the mentions.

Pros: Fully customizable Slack integration!

Real time alerts

Customizable filters

Email alerts and reports

Cons: Mobile app isn't prefect, but Slack integrafion equals that - you don't need app any more :)

Overall: I use Brand24 from about a year. It's perfect for search who talk about me or my brand online. It gaves me real time alerts (at website, in mobile app and at Slack channel) when someone mentions me or my blog (including even links). I could also track interesting topics and start discussion as my brand. Privately, I use Brand24 to search rare Lego sets on auctions.

Recommendations to other buyers: Did I mention really great Slack integration? :)

Pros: I have been working with Brand24 every single day for almost a year. My job is to promote the brand of accessories for mobile phones. I do PR and at the moment I can not imagine working without a social monitoring tool. Brand24 is the best tool of all I have tested so far. It's intuitive, delivers high quality results and I love it!

Cons: There is some work to do with mobile app. :) Surely the app could be a bit better, but as I know new features are coming.

Pros: Easy to use, catches most mentions via social media but also via web. Price is correct. But the best is the customer support: fast, professional and reliable. This software has a great value for money

Cons: Reports could be more detailed. Also would be great that LinkedIn mentions could be integrated as some companies have their goals on that platform.

Overall: Get informed of our brand awareness daily. Detecting most mentions via web and social media permits us to take action when needed.

Pros: Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias.

Cons: We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually .

Pros: The graphical user interface is easy to use and helps in facilitating communications with clients. In addition to helping you to keep on track about the queries and respond to the concerns related to your current products, the application helps you generate leads and acquire new customers. The customer service is highly responsive. The reporting feature is robust in that it helps you reach interesting conclusions. A glance at the dashboard would help you know which products require more promotion. You get instant notifications when your respective brand is mentioned on the social media, making it easy to catch up with the conversations. You would find tutorials that demonstrate the usage.

Cons: The application is priced high. The mobile application is not as easy to use as the desktop application.

Pros: 1. Can get started very fast

2. Easy to use

3. Easy to do changes

4. Extensive reports

5. UI and navigation were clear and easy to understand

Cons: 1. Cannot create custom reports (by users)

2. Limited relevance on Malaysia specific data

3. No Malay language support

4. Drill down reports not available (& in general interactive reports)

Overall: Data on social media popularity of certain persons in Malaysia was sourced through this service and it formed an important part of our overall project.

Pros: If you want to keep the business under control, then Brand24 will help you in this. You can always be aware of what your customers and competitors are writing about your company. Working with Brand24 is a pleasure, you can intuitively manage this software. I like that I can compose a quick and concise report for my company, which sets out our data in social networks for a certain period, and it is also easy to compare data with previous months.

Cons: I found no big drawbacks for myself. Whenever I have problems with something, I just talk to the support service, it can be done in social networks on their page and in the online chat.

Pros: With features such as mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis,alerts, data exporting and filtering, Brand24 is a leading social media monitoring service that is tailored for businesses of all shapes and sizes.

The many aspects of this service is what makes it so great. It doesn't just focus and excel on one feature, but has a variety of them at a high level.

Cons: The main con for me would be Brand24's ability to only archive a year's worth of data. The cost adds up pretty quickly as well, but luckily I don't have to worry about it personally in our company.

Pros: The reporting is clean and client facing friendly! The reporting is clean and client facing friendly!

Cons: There is no way to track or identify job posting sights. Maybe sometime in the future.

Overall: Our clients gain satisfaction and are able to stay on top of their brand and respond directly to specific comments.

Pros: The ease of switching between looking at blogs and looking at social media mentions is really helpful. I like being able to separate the two out.

Cons: When mentions from tiny websites that are offering deals get caught up in blogs/news categories making it seem like there are more editorial mentions than in reality.

Overall: Great use of looking at mentions, distinguishing marketing/PR news cycles, tracking marketing growth since the beginning of my employment.

Pros: Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.

Cons: Monitoring social media comments and a few other features are not available on the lower pricing tier.

Comments: We at Usersnap are big fans of Brand24! It allows us to monitor and track social mentions of our brand, as well competitors activities. Since using Brand24 we gained some deep insights on how and where our brand has been used. It works great for tracking facebook, twitter, blog or any other social mention. All in all, it does a pretty good job!

Pros: Easy-to-use interface with comprehensive features for tracking and monitoring important keywords and brands Slack integrations

Cons: none - there's no real disadvantage of using Brand24, as it allows you to track keywords in the most efficient way possible.

Recommendations to other buyers: Make sure to check out their free trial which allows you to easily get started with Brand24

Comments: I have been working with Brand24 since their Beta version and I continue to recommend their platform to clients today without hesitation. For me, Brand24 has brought social media monitoring to a whole new level. Its sophisticated yet easy-to-use platform allows you to discover what people are saying about your brand anywhere online, in real time. Engaging in conversations about your brand or product/service category is made easy. Its sentiment analysis of online comments allows you to hop on crucial conversations, be it to respond to a dissatisfied customer or to thank another for their business. Brand24 is also a great tool for discovering new leads by identifying where a business should be promoting their products. Brand24 is hands down the best social media monitoring solution on the market.

Pros: Provides the daily dose of the most important data. It's easy to use. Customer service is always on duty , and You can hear that they are happy to work in Brand24. Love to call them to speak about projects, details, numbers.

Cons: That i don't have time to use it more often :) Everything else is just right for my needs, i would like page to be more colorful :)

Pros: It's super easy to use and works great. We tried several different keyword monitoring tools and Brand24 was the best price/quality ratio for us.

Cons: Some of the mentions (for Twitter especially) will get repeated and you have to manually turn them on. So far that' s the only con we found.

Overall: Brand24 works great and monitors important keyword and brand mentions on multiple channels.

Pros: Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Cons: The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Pros: - User interface is one of the best that I've seen for a tool like this.

- Easy to train others to use and simple to add new projects to.

- Very useful for social listening research with quick results across all channels for new projects.

- Good price point for what the tool offers.

Cons: - Customer service can lag significantly and needs improvement; a dedicated account manager would be ideal.

- Does not currently have the ability to drill down by specific countries or DMA's

- Needs a more sophisticated Boolean logic for specific searches.

- Results can vary widely across different tools; I'd like to see results better align with what we see in other tools.

Pros: Easy to use, UI was well thought out. Set up is quick, in fact, you can be up and running in under five minutes.

Cons: Lacks many basic features like excluding URLs, or following companies whose names contain common words. For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible. I've used larger tools like BrandWatch and Sysomos for the US Navy where we were up against Old Navy and the color navy and those tools had no trouble narrowing the query. Brand24 tech support was unable to help us.

Overall: Good for keeping a pulse on the conversation.

Pros: 1. Generates news feed by collecting the data of people who mention or discuss about your brand.

2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions.

3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily.

4. Customer support team is excellent and helps us in understanding the software better.

Cons: 1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool.

2. Can't customize the templates for generating reports.

3. Software is expensive to purchase.

4. Mobile app should be improved and allow us to access all features provided in the desktop version.

Overall: Helped us to find new customers and engage better with the existing customers in social media.

Comments: I'm a marketing and PR specialist on the dropzone and I've been using Brand24 for 2 years now with some dead periods when the season is off. It lets me monitor not only our brand awareness and opinions that appear online. I also use it to find people who are interested in extreme sports in general.

Pros: Intuitive admin panel, clear rules and outstanding customer service.

Cons: Lack of recurrent payment. During season i don't have time to monitor each invoice that comes so recurrent payment would be perfect here.

Pros: Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.

Cons: Little bit too expensive for personal usage.

Comments: with brand24 we were able to connect with influencers that matter the most, improve customer support and grow app downloads through social media. Highly recommedned

Pros: - way more results than other social media monitoring tools tested - clear and user friendly web app - smart notifications - advanced stats and reporting ! great value for money

Cons: - takes a bit to get the whole company culture around proactively responding to social media mentions

Pros: They definitely find discussions and posts that I would not have found alone. The interface effectively displays a lot of features without feeling cluttered.

Cons: A fair number of useless hits in between the good ones. Lots of noise to filter. Good value for the money but it would be nice if more keywords were allowed in each pricing tier.

Overall: I'm able to monitor social posts and forums for our brand mentions. Instead of spending time looking for these opportunities, Brand24 finds them for me so that I can spend my time responding to them.

Pros: -easy to use

-great support

-access to webinars and tutorials

Cons: -sometimes brand24 doesn't catch posts with keywords in facebook comments

Overall: Brand24 for me is the best Internet monitoring tool. I use it for my personal needs (blog and personal branding) as well as for my clients (I run social media agency).

Recommendations to other buyers: Test it. You have 14 days of free trial I think it is enough time to see how brand24 works

Pros: It is very user-friendly. Customer service is awesome. The best features that I like in this tool is I get notified whenever someone speak about my brand in social media which allows me to analyze about my product.

Cons: I feel that small organizations cannot afford to buy this tool as it is expensive other than this it has excellent features.

Overall: I came to know where our product brand is lacking in social media. We worked on that area and improved our brand wherever it is lacking, therefore sales improved.

Pros: It's very user-friendly and the UI makes the platform a breeze to use, even when just starting out. There are a lot of options for customization, which means reporting becomes much easier.

Cons: The analytics options need to be expanded - there are a lot of numbers floating around within the platform that seem to be generated out of nowhere. Specifying how these were made, or further breaking them down into smaller segments would allow for reporting to be more precise.

Comments: Being able to use this tool allowed me to generate a lot of leads from my business as well as come up with awesome content ideas. Thank you brand24 you helped me out a lot.

Pros: The no of times we can change the keyword as per own wish. The keywords can changed instantly and getting results for new keywords in very short span of time. We can also see which people build or tear the reputation of a brand.

Cons: Data downloading is not that good and other big problem is reliability of historical data. If we want to see historical trends then as older the data gets, less reliable it becomes so a customer can't make accurate judgement.

Overall: You don't need to have prior knowledge of social media measurement metrics as it is very easy to set-up an account in Brand24 and it is very customer friendly user interface hence it is easy to use and has very good customer support.

Pros: finds stuff i haven't seen in other searches -- i'm never sure if google search is comprehensive --and you seem more comprehensive

Cons: never sure if you have a "full report" -- i would to see coments and over ways --

i really like influence ranking

Overall: great for multiple clients

Pros: Brand24 is great at catching brand mentions in technical articles, easy to use, Set up is quick, in fact, you can be up and running in under five minutes.

Very useful for social listening research with quick results across all channels for new projects.

Cons: No CRM option but I know that it will be do ne in near future, i hope so. Still, this software is very useful, an important part of my work.

Overall: very useful for my job

Comments: We are using Brand24 to receive mentions about our products, our clients and to easily discuss with places we are mentioned. The service is improving all the time so we recommend Brand24 without any hesitation to everybody who wants to know about social media mentions.

Pros: Easy in use, fast, reliable, looks nice.

Cons: Sentiment recognition is good but it could be better sometimes.

Pros: I think this software has lots of possibilities period just started using it recently but when I did some searches I came up with a lot of results and found places I had been mentioned that I was not aware of.

Cons: The monthly fee is a little bit high for my budget and the searches need to be very specific to get a reasonable number of results. Otherwise you will get thousands of results to comb through.

Comments: We have used Brand24 for a long time (over 3 years) and need to say it provides us with top notch experience in terms of tool as well as in terms of UX of the app. However, what is most impressive is not just the app or tool but the customer service Brand24 provides.

Pros: Very well thought of UX design of application Easy access to Brand24 features

Comments: Using it from the beggining, it is better and better. With Brand24 I have Perfect controll about my brand in whole internet. People are nice surprissed when we are contacting them directly in social media or forums.

Pros: Fast, easy of use, slack integration

Cons: No CRM option but I know that it will be do ne in near future

Pros: Brand24 is a pretty powerful tool if you want to get serious about social listening for your brand. It's got plenty of analytics and aggregates everything for you so you can manage it all here.

Cons: It's quite expensive for the feature set it offers, compared to other all-in-one tools which includes publishing as well as social listening and analytics.

Comments: Great marketing tool! Very useful, especially when your main audience is in social media. in our company we use it across the globe, and the results are really impressive.

Pros: + easy to use + great support + advance search engine

Cons: - sometimes I have got problems with search results

Comments: This is military-grade social listening tool. it's not fool-proof (or rather - idiot proof) and it's a perfect example of GIGO* principle. Customer support is very helpful, interface is easy to use and reports are quite eye candy. Results are good and fast. I like B24 much and I'm using it all the time.

Pros: Great to be able to get a quick snapshot of what people are saying about our products online. It would be great when you press engage if you could reply to a post.

Cons: Sentiment tracker - it would be good to see it pick-up words automatically or allow you to enter a list of keywords rather than addressing individual mentions.

Pros: The product features a simple Interface and intuitive UX. The customer service is always there to help you solve any issues. The value for money is definitely worth it.

Cons: There is still space for improvement, especially in the categorization of mentions. We were informed the engineering team is already working on this.

Comments: This is one of my favorite app so ... if you want to know much more about your brand, customers/clients or if you care about the customer care - i highly recommend!

Pros: Customer Care & Service ! User friendly, Consulting

Cons: right now only one - lack of CRM module

Comments: Great app for everyone, who wanna know, what people think, say and write about you, your company, brand, medium etc. Brand24 is just the best. BTW - you definitely should check their YT profile :)

Pros: It's fast, live, simple and it works.

Cons: None. Sorry, but it's true

Comments: I've never seen better online monitoring tool than bran24 so far. I'm using it for personal and commercial projects. Works fast and reliable. Great customer support.

Pros: - price - features - support

Cons: It's a bit to cheap so lot's of people are using it.

Pros: Raports and easy to customize.

Cons: Everything is ok.

Overall: I like raports sent on my email. I can see easily who is talking about me and my brand. Great layout which helps customize raports.

Recommendations to other buyers: Not a the moment.

Comments: Brand24 is a helpful tool. Their results are really exactly. I use Brand24 daily and I highly recommend using this tool for everyone, who want's to know everything about their brand :)

Pros: Their results are really exactly.

Cons: In my opinion... nothing ;-)

Comments: I use Brand24 to monitor phrases related to our target group problems and challenges, industry related discussions as well as competition monitoring. We discovered many opportunities to join conversation and draw participants attention to our website. We also managed to drag opportunities away from competitive solutions.

Pros: Very fast - you get notifications as the discussion happen, so you can join it in no time. Well designed. Great range - I tested many different monitoring tools and I am really happy with B24.

Cons: Some additional tips regarding keywords at start woulb be helpful.

Pros: 1. Cost is the biggest plus for Brand24 - it's really economical for even small and medium enterprises to use on a daily basis 2. Good for daily tracking of sentiment around the brand 3. Email alerts is a good feature to use

Cons: 1. Interface and visualization can be improved to make it more interactive and appealing to the user 2. Should have the flexibility to go back and capture historical data - may involve an extra cost to the user but the option can be very useful

Pros: Interface is easy to use

Very useful for social relation

Good prices

The reporting is clean

Get a quick snapshot of what people are saying about our products online

Cons: Some functions can not be done from the mob app

Insight generation and sentiment analysis can be improved

Comments: The best application for monitoring your brand. Fast, stable and having a great support! I use Brand24 app to monitoring my business brand and my blog.

Pros: - fast - stable - great support - great design - good UI/UX

Pros: -All major social platforms are integred.

-Easy to use.

-The customer service is always there to help you solve any problem.

Cons: -its not very intuitive aplication.

-Theres not option for CRM.

-Being unable to input individual posts to get statistics on them.

Pros: The collection of mentions and the ability to search through the results. We also like that there is an app to complement the web interface.

Cons: Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts.

Comments: Brand24 is a great tool to check who is talking about your business and what people think about you. Very intuitive interface and great customer support makes Brand24 one of the best tools I've been using in company.

Pros: - Very clear design - Easy to use - Great customer support - Quick updates - CEO is interested in how are you!

Cons: Didn't find any cons ;)

Pros: Simplicity and great overview.

Interface was easy to use

Easy to export

Good language integration

Cons: Trial version had more benefits than the basic, paid version

Would Be interesting to compare competitors more easily

Overall: Competitor analysis

Pros: I love how easy it is to set up clients and then send them customized reports with my logo on them. ;)

It is really easy to use and my team (and clients) love it.

Overall: It will tell my clients how well they are doing online and the reports are great.

Comments: We have just begun using Brand24 to track all relevant content for clients. Very easy to set up and use. Makes it easy to identify and engage key influencers.

Pros: clean user interface and sortable data. easy to set up and change. easy to identify and engage with source of content.

Cons: have to continually filter out useless content, like classified ads, that might mention client or product. sentiment indicator is not accurate without a significant amount of devoted time to manually label posts.

Comments: Brand24 is a social listening and analytics tool that helps brands understand their audience, track online mentions and reach out to prospects and current customers.

Comments: I used it for few months & it was a good experience. Simple & very intuitive interface for SM monitoring. They've got a great customer support whose responding quickly.

Pros: It finds word that many other SM monitoring tool can't.

Cons: A little bit expansive