--- title: "Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Brand24 the right AI Marketing Tools solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/149054/Brand24/reviews/" page_type: "reviews" language: "en" --- Brand24 4.7 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Brand24 Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."“ March 26, 2026 MP Marta P Senior AdvisorManagement Consulting, 11 - 50 employeesUsed the software for: 6-12 months. “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)“ October 22, 2025 KA Khasiba A Director of OperationsNon-Profit Organization Management, 11 - 50 employeesUsed the software for: 6-12 months. “We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough.“ October 27, 2025 JB Jennifer B Senior Social Media Manager, CommunityEnvironmental Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights.“ October 6, 2025 Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland.“ March 26, 2026 KB Katarzyna B ManagerConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users“ July 10, 2025 Katarzyna B Marketing ManagerSports, 11 - 50 employeesUsed the software for: More than 2 years. “The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time.“ July 9, 2025 MP Mariana P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).“ July 11, 2025 ## Showing most helpful reviews Showing 1-25 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bartłomiej G. Growth Hacking Manager Computer Hardware Used the software for: 2+ years ### "Growth Hacking Manage" July 10, 2025 5.0 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Switched from [SentiOne](https://www.capterra.com/p/160246/SentiOne/) Business decision: a better-balanced offer in Brand24. Review Source BK Bartłomiej K. marketing manager Legislative Office Used the software for: 1-2 years ### "An essential tool for PR and media monitoring" July 28, 2026 5.0 Brand24 has become an essential part of our communications and PR strategy at Donateo Foundation. It enables us to monitor media coverage, track online conversations, and measure the impact of our campaigns in real time. The platform is intuitive, reliable, and provides valuable insights that help us make better communication decisions. The reports are clear, the alerts are timely, and the overall experience has been excellent. Pros What we value most is the real-time monitoring and comprehensive media coverage. The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums. The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need. Cons We haven't encountered any significant drawbacks. While there is always room for additional advanced analytics, the current feature set fully meets our needs. Alternatives considered [ImmigrationTracker](https://www.capterra.com/p/208858/Immigration-Tracker/) Reason for choosing Brand24 We chose Brand24 because it offers an excellent balance of features, ease of use, and value for money. The platform is intuitive, provides real-time monitoring across multiple online channels, and delivers clear, actionable reports without a steep learning curve. It was also quick to implement, making it a great fit for our communication and PR needs at Donateo Foundation. Review Source EK Eli K. Department Head Marketing and Advertising Used the software for: Less than 6 months ### "Good but can be much better " July 7, 2025 3.0 could have been better if we had that call i requested for because the request from my client was very specific Pros The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it Cons I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years Review Source NM Ndimbumi M. Marketing Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Wish you could capture the true reach of mentions" July 21, 2025 4.0 Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access. Pros The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great Cons The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brand24 Affordable price, responsive team and better access for the team Review Source EV Eduardo V. Digital and Marketing Director Consumer Goods Used the software for: 2+ years ### "Great platform backed by outstanding post-sales support" May 29, 2025 5.0 My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. Pros The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. Cons At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. Alternatives considered [Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Fanpage Karma](https://www.capterra.com/p/188554/Fanpage-Karma/) Reason for choosing Brand24 We chose Brand24 because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one. Review Source JB Jennifer B. Senior Social Media Manager, Community Environmental Services Used the software for: Less than 6 months ### "Turning Conversations into Strategy: Our Journey with Brand24" October 6, 2025 5.0 Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions. Pros Brand24 made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience. Cons Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Mention](https://www.capterra.com/p/149705/Mention/)[YouScan](https://www.capterra.com/p/173036/YouScan/) Reason for choosing Brand24 Ease of use and best features for what we were looking for Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) It was not user-friendly at all. The results were not helpful to our business. It was expensive. Review Source MP Mariana P. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Great media monitoring option for small business!" July 11, 2025 4.0 Pros I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up. Cons I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia). Alternatives considered [Medianet](https://www.capterra.com/p/267111/Medianet/) Reason for choosing Brand24 The alternative product was more focused on News rather than social media. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) It was too expensive for our business and we were not getting the expected results. Review Source LB Leslie B. External Communications Mgr. Consumer Goods Used the software for: 2+ years ### "Flexible, User-friendly Reporting" July 8, 2025 5.0 Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services. Pros Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture. Cons I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Brand24 Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service. Review Source Kuba D. Head of Brand and Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Brand24 make the invisible visible" March 26, 2026 5.0 Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. Review Source MP Marta P. Senior Advisor Management Consulting Used the software for: 6-12 months ### "Positive Results Driven by Expertise and Customer Focus" October 22, 2025 5.0 positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better Pros value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries Cons the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) Review Source MF Megan F. Creative Marketing Manager Education Management Used the software for: 2+ years ### "Great Mentions Manager " July 10, 2025 4.0 Great. We had people reach out to assist us and we got the data we needed for our team to review to make informed decisions. Pros I loved the daily snapshot emails you could set up to see your mentions. It was a concise way to review data. Cons It’s a little confusing because there is so much in the platform. I would sometimes find myself digging around longer than anticipated to find needed data. Alternatives considered [Critical Mention](https://www.capterra.com/p/187045/Critical-Mention/) Reason for choosing Brand24 We already were using Brand24 and decided not to switch. Review Source DV Diego V. Digital Manager Food & Beverages Used the software for: Less than 6 months ### "One of the best for social monitoring" October 9, 2024 4.0 The platform is great for conducting social media listening and directly report on positive or negative mentions. Pros Easy to use, clear metrics and the fact they scan the majority of consumer places on the internet. Cons They could add a module to easily map competitors and compare digital conversation vs them. I know there is a way, through projects, but is not the best UX / UI way to do it. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 Because it was specific to the product I needed Review Source EC Ens C. Growth Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "Know Your Unknowns" July 4, 2024 5.0 Although I didn't have the budget for this tool, I convinced my team and manager quickly after showing the value. It is a very easy tool, and customer support is always with you. I'm glad to know and understand what is going on in our market Pros This is very straightforward for tracking mentions. The reporting capability is also effective, but the most important thing is Slack integration. After adjusting filters according to my needs, the team tracked all the mentions easily. Cons The AI reporting system can be enhanced. I know it is new and it is okay for now, but it'd be exciting to see having "Brand24 Virtual Assistant" Alternatives considered [Mention](https://www.capterra.com/p/149705/Mention/)[Sprout](https://www.capterra.com/p/175756/Sprout/) Reason for choosing Brand24 The dashboard is very clean. Reporting is easy and comprehensive. The customer support is impressive, so I can easily onboard myself and the team. Switched from [Mention](https://www.capterra.com/p/149705/Mention/) It becomes hard to manage and use the tool. It is also a bit more expensive than the provided value. I want to focus on what matters rather than spending too much time on all the details. Review Source TF Taby F. Digital Marketing Manager Higher Education Used the software for: Less than 6 months ### "Great media and social monitoring, saved us a ton of money" July 2, 2024 5.0 Overwhelmingly positive. Customer service is awesome, interface is great, and setup was super simple. Pros The cost was perfect for us -- we were using a different product that we weren't happy with and switching saved us a ton of money. The interface is also much more modern and easily filterable. I love the Slack integration. Cons Servers are in the EU so some news sites in the US are blocked there. This has not been a huge problem but has caused us to miss only a couple media mentions. Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Cost and utilization, we couldn't do the comparisons we wanted. Review Source AC Agnieszka C. CEO Veterinary Used the software for: 6-12 months ### "Brand24: Essential Time-Saver for Modern Brand Monitoring" July 10, 2025 5.0 My overall experience with Brand24 has been very positive. It’s a reliable and efficient tool that saves me hours every week. The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring. Support is responsive and the platform is constantly evolving, which makes me confident in its long-term value Pros Brand24 makes it incredibly easy to monitor all important mentions and events related to your brand, products, or industry in real time. I really appreciate the intuitive dashboard, insightful analytics, and the ability to filter noise, so I only focus on the most relevant updates. Thanks to Brand24, I don’t waste time searching for crucial information—it all comes straight to me. Cons Sometimes the amount of data can be a little overwhelming, especially with high-traffic topics. I’d love even more advanced filtering or categorization options. Occasionally, sentiment analysis misses the context in niche languages, but overall, it’s still very helpful. Review Source AR Artur R. PR manager Maritime Used the software for: 2+ years ### "Perfect tool" July 14, 2025 5.0 I use this service for years and for many partners. A flexible solution that supports achieving business goals. Pros Perfect tool for any kind of business. It allows you to maintain control over your image and prevent potential crises. Simple, sharp, and effective! Cons The biggest problem is the overload of options. It’s a bit too difficult to tailor them exactly to your needs. Review Source CS Char S. Accounts Team Marketing and Advertising Used the software for: 1-2 years ### "Easy to use! " July 8, 2025 5.0 Great customer service and easy to use platform! It was seamless from start to finish to learn how to use brand24 and to teach my team. Pros Being able to monitor all of my posts for specific campaigns in an easy to use dashboard. It's very easy to have viewing capabilities to multiple things Cons Some of the metrics are unavailable when clicking into them and having the time to figure out why they don't always report. Review Source JS Jan S. COO Entertainment Used the software for: 2+ years ### "They deliver what we agreed on." July 10, 2025 5.0 They deliver what we agreed on. They offer an adequate product at an appropriate price. They have a good feel for the market in which they operate. Pros Precise communication from the Brand24 team. Useful updates ("I was just thinking about something like that"). Fair terms of cooperation. Cons I expect more effective and relevant integrations with AI models. We are waiting for some game-changer that Brand24 will offer. Review Source YD Yuliia D. SMM Team Lead Religious Institutions Used the software for: 6-12 months ### "Reviiew from Yuliia (Poland)" July 10, 2025 4.0 I use it for 1 year to monitor the brand mentions. Mostly in press and digital media. So it works good, but sometimes the AVe is not correct. Pros It helps me to get all the mentions together in one place. Especially press mentions, which is very helpful. Cons The keywords limitation – I think for such a big price there could be more keywords. The limitation applies to all projects combined, but in my opinion, it would be better to limit keywords per project Review Source AT Andrej T. Head of Strategy and Client Services Marketing and Advertising Used the software for: Less than 6 months ### "Basta digital review" June 25, 2025 5.0 Overall, we evaluate the tool positively, with the pro-client approach and rapid data collection being the most valuable aspects Pros 24/7 online support with a pro-client approach, along with PDF reports featuring the most popular mentions — including direct links. Cons One potential area for improvement could be refining the API or providing a direct connector to Looker Studio, as many clients are accustomed to using it. Currently, the process requires more manual work. Review Source MŻ Marta Ż. Pr Manager Cosmetics Used the software for: 2+ years ### "I recommend it." July 10, 2025 5.0 Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :) Pros The platform offers a user-friendly interface and an enjoyable, seamless experience for every user :) Cons The filter sometimes lets incorrect content through, causing confusion or unexpected results. This should be improved. Review Source mF marcos F. PR Consultant Public Relations and Communications Used the software for: Less than 6 months ### "good tool for social listening" June 11, 2025 4.0 good tool for social listening and a lot of capabilities. what i am most happy with is attention of willingness to help of agents. Pros personalisation, filters, reports and capabilities. they help me so much to do my work. besides, customer service. Cons geolocalisation: usually, filters do not work exactly and have to check each post/impact individually and manually Review Source MD Michael D. Director, Customer Success Health, Wellness and Fitness Used the software for: 1-2 years ### "Brand24 is a Brilliant Tool" August 18, 2022 4.0 Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charged social media world. It has given us a leg up on providing the next leap in timely responsiveness and support for our customers while using less resources to accomplish it. Pros With Brand24 it's easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse. Cons I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy. Review Source Response from Brand24 August 22, 2022 Thank you Michael for your feedback. That's a great use case! HJ Harish J. Business Development Manager Consumer Goods Used the software for: 2+ years ### "Monitoring all the online mentions in just one platform!" September 18, 2018 4.0 Pros Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team. Cons The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature. Review Source LP Lusi P. Social Media Data Analyst Marketing and Advertising Used the software for: 2+ years ### "This tools really helps" July 31, 2024 5.0 Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible. Amazing customer service (thanks Jacob) attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use. Pros Help to manage brand performance around competitor the advance analysis helps to coverage all the reports. Cons Nothing, please make a reminder for renewal process one week before this helps a lot to make another budgeting tools plan Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.