# Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brand24 the right AI Marketing Tools solution for you? Explore 254 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/149054/Brand24/reviews --- Brand24 4.7 (254) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Brand24 Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."“ March 26, 2026 MP Marta P Senior AdvisorManagement Consulting, 11 - 50 employeesUsed the software for: 6-12 months. “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)“ October 22, 2025 Katarzyna B Marketing ManagerSports, 11 - 50 employeesUsed the software for: More than 2 years. “The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time.“ July 9, 2025 JB Jennifer B Senior Social Media Manager, CommunityEnvironmental Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights.“ October 6, 2025 CL Cezary L Senior Social Media SpecialistConsumer Electronics, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign evaluation.“ July 11, 2025 KB Katarzyna B ManagerConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users“ July 10, 2025 MA Miguel A Executive Data AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work)“ July 10, 2025 MP Mariana P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).“ July 11, 2025 ## Showing most helpful reviews Showing 1-25 of 254 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bartłomiej G. Growth Hacking Manager Computer Hardware Used the software for: 2+ years ### "Growth Hacking Manage" July 10, 2025 5.0 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Switched from [SentiOne](https://www.capterra.com/p/160246/SentiOne/) Business decision: a better-balanced offer in . Review Source EV Eduardo V. Digital and Marketing Director Consumer Goods Used the software for: 2+ years ### "Great platform backed by outstanding post-sales support" May 29, 2025 5.0 My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. Pros The post-sales support has been one of the best I’ve experienced with any monitoring tool. The team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. Cons At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Fanpage Karma](https://www.capterra.com/p/188554/Fanpage-Karma/) Reason for choosing Brand24 We chose because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one. Review Source EK Eli K. Department Head Marketing and Advertising Used the software for: Less than 6 months ### "Good but can be much better " July 7, 2025 3.0 could have been better if we had that call i requested for because the request from my client was very specific Pros The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it Cons I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years Review Source Kuba D. Head of Brand and Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Brand24 make the invisible visible" March 26, 2026 5.0 Our overall experience with has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as does. Review Source NM Ndimbumi M. Marketing Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Wish you could capture the true reach of mentions" July 21, 2025 4.0 Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access. Pros The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great Cons The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that which supposedly it should be capturing more reach since it tracks mentions. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brand24 Affordable price, responsive team and better access for the team Review Source JB Jennifer B. Senior Social Media Manager, Community Environmental Services Used the software for: Less than 6 months ### "Turning Conversations into Strategy: Our Journey with Brand24" October 6, 2025 5.0 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions. Pros made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience. Cons ’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Mention](https://www.capterra.com/p/149705/Mention/)[YouScan](https://www.capterra.com/p/173036/YouScan/) Reason for choosing Brand24 Ease of use and best features for what we were looking for Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) It was not user-friendly at all. The results were not helpful to our business. It was expensive. Review Source MP Mariana P. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Great media monitoring option for small business!" July 11, 2025 4.0 Pros I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up. Cons I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia). Alternatives considered [Medianet](https://www.capterra.com/p/267111/Medianet/) Reason for choosing Brand24 The alternative product was more focused on News rather than social media. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) It was too expensive for our business and we were not getting the expected results. Review Source LB Leslie B. External Communications Mgr. Consumer Goods Used the software for: 2+ years ### "Flexible, User-friendly Reporting" July 8, 2025 5.0 Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services. Pros Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture. Cons I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Brand24 Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service. Review Source MF Megan F. Creative Marketing Manager Education Management Used the software for: 2+ years ### "Great Mentions Manager " July 10, 2025 4.0 Great. We had people reach out to assist us and we got the data we needed for our team to review to make informed decisions. Pros I loved the daily snapshot emails you could set up to see your mentions. It was a concise way to review data. Cons It’s a little confusing because there is so much in the platform. I would sometimes find myself digging around longer than anticipated to find needed data. Alternatives considered [Critical Mention](https://www.capterra.com/p/187045/Critical-Mention/) Reason for choosing Brand24 We already were using and decided not to switch. Review Source DP Dana P. Sr Growth Manager Marketing and Advertising Used the software for: Less than 6 months ### "Brand24 is great!" January 5, 2026 5.0 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended. Review Source RL Roberto L. CMO Sports Used the software for: Less than 6 months ### "A Comprehensive and Essential Brand Monitoring Tool" January 24, 2025 5.0 My experience was very positive. The tool was essential for our brand monitoring project, helping us understand public perception and make data-driven decisions. Additionally, the customer support was quick and efficient. Pros The accuracy and wealth of information provided were excellent for monitoring our brand's reputation. The interface is intuitive, and the real-time alerts helped us quickly identify relevant mentions. Cons The cost can be a bit high for smaller companies or those not utilizing the tool's full potential. Additionally, more customizable reporting options would be a great improvement. Alternatives considered [BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) Reason for choosing Brand24 More comprehensive. more tools, reports and easy to use. Review Source DV Diego V. Digital Manager Food & Beverages Used the software for: Less than 6 months ### "One of the best for social monitoring" October 9, 2024 4.0 The platform is great for conducting social media listening and directly report on positive or negative mentions. Pros Easy to use, clear metrics and the fact they scan the majority of consumer places on the internet. Cons They could add a module to easily map competitors and compare digital conversation vs them. I know there is a way, through projects, but is not the best UX / UI way to do it. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 Because it was specific to the product I needed Review Source JN Jon N. Director, Digital Campaigns Non-Profit Organization Management Used the software for: 6-12 months ### "Great product with few drawbacks" July 3, 2024 4.0 Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions. Pros It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria. Cons There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Brand24 We are using in conjunction with a separate social media management tool, so the price and functionality factored into the decision. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Directive from management to increase activity in this area. Review Source TF Taby F. Digital Marketing Manager Higher Education Used the software for: Less than 6 months ### "Great media and social monitoring, saved us a ton of money" July 2, 2024 5.0 Overwhelmingly positive. Customer service is awesome, interface is great, and setup was super simple. Pros The cost was perfect for us -- we were using a different product that we weren't happy with and switching saved us a ton of money. The interface is also much more modern and easily filterable. I love the Slack integration. Cons Servers are in the EU so some news sites in the US are blocked there. This has not been a huge problem but has caused us to miss only a couple media mentions. Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Cost and utilization, we couldn't do the comparisons we wanted. Review Source HM Heriberto M. IT Marketing and Advertising Used the software for: 2+ years ### "An Essential Tool for Real-Time Brand Monitoring and Insights" June 9, 2025 5.0 My experience with has been excellent. It has helped our team stay on top of mentions, track performance, and make data-driven decisions. The platform is reliable, and the customer support is responsive and helpful. It's an essential tool in our digital strategy. Pros The real-time monitoring is incredibly accurate and fast. I love how intuitive the dashboard is — it makes it easy to analyze data and identify key trends. The sentiment analysis is also very helpful for understanding brand perception. Cons Honestly, there’s not much to complain about. If I had to pick something, I’d say it would be great to have more integration options with some niche tools. But overall, it works really well. Review Source MA Manuel A. Senior consultant Public Relations and Communications Used the software for: 1-2 years ### "A must in a PR agency" July 9, 2025 4.0 It’s a must in a PR agency. A very useful a reliable tool. The information provided is easy to understand and manage Pros Friendly, easy tu use, it provides very useful information. The costumer support is very valuable and professional. Cons Limited options, should include more key words in each package to make it more accessible for small businesses Review Source EM Emilio M. Analyst Computer & Network Security Used the software for: 2+ years ### "Brand24 is easy to use and improves reputation management" July 9, 2025 5.0 My experience with has been good from the first moment I used it. Its interface is very intuitive and greatly improves its ease of use. Pros I enjoy working with because I find it´s a very useful tool for monitoring my client´s reputation. My global experience with Brand24 is good. Cons I don´t have cons about the use of the tool . I never had a problem with this utilization. All good. Review Source CS Char S. Accounts Team Marketing and Advertising Used the software for: 1-2 years ### "Easy to use! " July 8, 2025 5.0 Great customer service and easy to use platform! It was seamless from start to finish to learn how to use and to teach my team. Pros Being able to monitor all of my posts for specific campaigns in an easy to use dashboard. It's very easy to have viewing capabilities to multiple things Cons Some of the metrics are unavailable when clicking into them and having the time to figure out why they don't always report. Review Source JS Jan S. COO Entertainment Used the software for: 2+ years ### "They deliver what we agreed on." July 10, 2025 5.0 They deliver what we agreed on. They offer an adequate product at an appropriate price. They have a good feel for the market in which they operate. Pros Precise communication from the team. Useful updates ("I was just thinking about something like that"). Fair terms of cooperation. Cons I expect more effective and relevant integrations with AI models. We are waiting for some game-changer that will offer. Review Source YD Yuliia D. SMM Team Lead Religious Institutions Used the software for: 6-12 months ### "Reviiew from Yuliia (Poland)" July 10, 2025 4.0 I use it for 1 year to monitor the brand mentions. Mostly in press and digital media. So it works good, but sometimes the AVe is not correct. Pros It helps me to get all the mentions together in one place. Especially press mentions, which is very helpful. Cons The keywords limitation – I think for such a big price there could be more keywords. The limitation applies to all projects combined, but in my opinion, it would be better to limit keywords per project Review Source MJ Megan J. PR Account Executive Public Relations and Communications Used the software for: 6-12 months ### "Positive Experience with Brand24" July 8, 2025 4.0 Overall, my team has had a positive experience with and we consider it a vital tool for monitoring and reporting. Pros I like the social monitoring across a variety of social platforms. It picks up lots of mentions that I would not see otherwise. Cons The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it. Review Source YA Yousef A. Markeing manager Marketing and Advertising Used the software for: I used a free trial ### "Great brand ever" December 30, 2024 5.0 My overall experience was very positive, and I think it is the best and easiest tool so far. Pros I liked the accuracy of the tool and the easiness in user experience Cons I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company. Review Source LP Leticia P. Community Manager Lead Entertainment Used the software for: 1-2 years ### "Nice tool to have!" August 30, 2024 4.0 It was interesting to have, the integration with slack gave us agility to know what people are talking about our brands and it's easier to know about sentiment analysis. Pros What stands out most about is its user-friendly interface combined with powerful features. I like to have sentiment analysis, real-time monitoring and customizable reports in one place. Cons Filtering and noise: although offers filtering options, sometimes it can still pull in a lot of irrelevant mentions or noise, especially for common keywords. Review Source LP Lusi P. Social Media Data Analyst Marketing and Advertising Used the software for: 2+ years ### "This tools really helps" July 31, 2024 5.0 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible. Amazing customer service (thanks Jacob) attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use. Pros Help to manage brand performance around competitor the advance analysis helps to coverage all the reports. Cons Nothing, please make a reminder for renewal process one week before this helps a lot to make another budgeting tools plan Review Source ID Isabella D. Sales development representative Information Technology and Services Used the software for: Less than 6 months ### "Prospecting with Brand24" July 11, 2024 4.0 I reach out diferente companies to offer our solutions Pros It easier to find information about the reputation of different companies to identify what it is going on Cons Sometimes for LATAM is not too useful, the information is better for USA Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.