--- title: "Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Brand24 the right AI Marketing Tools solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/149054/Brand24/reviews/" page_type: "reviews" language: "en" --- Brand24 4.7 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 3rd, 2026 # Reviews of Brand24 Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."“ March 26, 2026 MP Marta P Senior AdvisorManagement Consulting, 11 - 50 employeesUsed the software for: 6-12 months. “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)“ October 22, 2025 KA Khasiba A Director of OperationsNon-Profit Organization Management, 11 - 50 employeesUsed the software for: 6-12 months. “We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough.“ October 27, 2025 JB Jennifer B Senior Social Media Manager, CommunityEnvironmental Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights.“ October 6, 2025 Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland.“ March 26, 2026 KB Katarzyna B ManagerConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users“ July 10, 2025 Katarzyna B Marketing ManagerSports, 11 - 50 employeesUsed the software for: More than 2 years. “The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time.“ July 9, 2025 MP Mariana P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).“ July 11, 2025 ## Showing most helpful reviews Showing 1-25 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bartłomiej G. Growth Hacking Manager Computer Hardware Used the software for: 2+ years ### "Growth Hacking Manage" July 10, 2025 5.0 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Switched from [SentiOne](https://www.capterra.com/p/160246/SentiOne/) Business decision: a better-balanced offer in Brand24. Review Source BK Bartłomiej K. marketing manager Legislative Office Used the software for: 1-2 years ### "An essential tool for PR and media monitoring" July 28, 2026 5.0 Brand24 has become an essential part of our communications and PR strategy at Donateo Foundation. It enables us to monitor media coverage, track online conversations, and measure the impact of our campaigns in real time. The platform is intuitive, reliable, and provides valuable insights that help us make better communication decisions. The reports are clear, the alerts are timely, and the overall experience has been excellent. Pros What we value most is the real-time monitoring and comprehensive media coverage. The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums. The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need. Cons We haven't encountered any significant drawbacks. While there is always room for additional advanced analytics, the current feature set fully meets our needs. Alternatives considered [ImmigrationTracker](https://www.capterra.com/p/208858/Immigration-Tracker/) Reason for choosing Brand24 We chose Brand24 because it offers an excellent balance of features, ease of use, and value for money. The platform is intuitive, provides real-time monitoring across multiple online channels, and delivers clear, actionable reports without a steep learning curve. It was also quick to implement, making it a great fit for our communication and PR needs at Donateo Foundation. Review Source EK Eli K. Department Head Marketing and Advertising Used the software for: Less than 6 months ### "Good but can be much better " July 7, 2025 3.0 could have been better if we had that call i requested for because the request from my client was very specific Pros The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it Cons I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years Review Source EV Eduardo V. Digital and Marketing Director Consumer Goods Used the software for: 2+ years ### "Great platform backed by outstanding post-sales support" May 29, 2025 5.0 My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. Pros The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. Cons At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Fanpage Karma](https://www.capterra.com/p/188554/Fanpage-Karma/) Reason for choosing Brand24 We chose Brand24 because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one. Review Source NM Ndimbumi M. Marketing Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Wish you could capture the true reach of mentions" July 21, 2025 4.0 Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access. Pros The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great Cons The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brand24 Affordable price, responsive team and better access for the team Review Source JB Jennifer B. Senior Social Media Manager, Community Environmental Services Used the software for: Less than 6 months ### "Turning Conversations into Strategy: Our Journey with Brand24" October 6, 2025 5.0 Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions. Pros Brand24 made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience. Cons Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Mention](https://www.capterra.com/p/149705/Mention/)[YouScan](https://www.capterra.com/p/173036/YouScan/) Reason for choosing Brand24 Ease of use and best features for what we were looking for Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) It was not user-friendly at all. The results were not helpful to our business. It was expensive. Review Source MP Mariana P. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Great media monitoring option for small business!" July 11, 2025 4.0 Pros I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up. Cons I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia). Alternatives considered [Medianet](https://www.capterra.com/p/267111/Medianet/) Reason for choosing Brand24 The alternative product was more focused on News rather than social media. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) It was too expensive for our business and we were not getting the expected results. Review Source LB Leslie B. External Communications Mgr. Consumer Goods Used the software for: 2+ years ### "Flexible, User-friendly Reporting" July 8, 2025 5.0 Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services. Pros Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture. Cons I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Brand24 Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service. Review Source MF Megan F. Creative Marketing Manager Education Management Used the software for: 2+ years ### "Great Mentions Manager " July 10, 2025 4.0 Great. We had people reach out to assist us and we got the data we needed for our team to review to make informed decisions. Pros I loved the daily snapshot emails you could set up to see your mentions. It was a concise way to review data. Cons It’s a little confusing because there is so much in the platform. I would sometimes find myself digging around longer than anticipated to find needed data. Alternatives considered [Critical Mention](https://www.capterra.com/p/187045/Critical-Mention/) Reason for choosing Brand24 We already were using Brand24 and decided not to switch. Review Source DP Dana P. Sr Growth Manager Marketing and Advertising Used the software for: Less than 6 months ### "Brand24 is great!" January 5, 2026 5.0 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended. Review Source EC Ens C. Growth Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "Know Your Unknowns" July 4, 2024 5.0 Although I didn't have the budget for this tool, I convinced my team and manager quickly after showing the value. It is a very easy tool, and customer support is always with you. I'm glad to know and understand what is going on in our market Pros This is very straightforward for tracking mentions. The reporting capability is also effective, but the most important thing is Slack integration. After adjusting filters according to my needs, the team tracked all the mentions easily. Cons The AI reporting system can be enhanced. I know it is new and it is okay for now, but it'd be exciting to see having "Brand24 Virtual Assistant" Alternatives considered [Mention](https://www.capterra.com/p/149705/Mention/)[Sprout](https://www.capterra.com/p/175756/Sprout/) Reason for choosing Brand24 The dashboard is very clean. Reporting is easy and comprehensive. The customer support is impressive, so I can easily onboard myself and the team. Switched from [Mention](https://www.capterra.com/p/149705/Mention/) It becomes hard to manage and use the tool. It is also a bit more expensive than the provided value. I want to focus on what matters rather than spending too much time on all the details. Review Source JN Jon N. Director, Digital Campaigns Non-Profit Organization Management Used the software for: 6-12 months ### "Great product with few drawbacks" July 3, 2024 4.0 Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions. Pros It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria. Cons There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Brand24 We are using Brand24 in conjunction with a separate social media management tool, so the price and functionality factored into the decision. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Directive from management to increase activity in this area. Review Source John C. CMO Financial Services Used the software for: 1-2 years ### "Brand24, more like the best PR tool ever!" July 1, 2024 5.0 When someone first shared Brand24 with me, I didn't believe it was real. All the monitoring we wanted at a reasonable cost couldn't be more happy. Pros The cost of what was provided was so much better than I expected. Most PR monitoring tools are super expensive and don't deliver. For a start-up, Brand24 is exactly what we wanted. Cons We are totally with the product so far, have nothing negative to say. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Reason for choosing Brand24 Cost and after speaking with public companies in our space, they weren't happy with the most prominent players like Meltwater. Review Source CL Cezary L. Senior Social Media Specialist Consumer Electronics Used the software for: 2+ years ### "B24 user on a daily basis" July 11, 2025 5.0 Brand24 is one of the best internet monitoring tools available, especially for Polish-language content. Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign evaluation. For medium to large companies, it’s a valuable tool for PR, marketing, and customer service teams. For smaller players, the cost-benefit ratio should be carefully considered. Fortunately, the trial version allows for a thorough evaluation of its capabilities. Pros Fast and accurate monitoring, advanced analytics and reporting, mention filtering and tagging, user-friendly interface. Cons Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts). Review Source AC Agnieszka C. CEO Veterinary Used the software for: 6-12 months ### "Brand24: Essential Time-Saver for Modern Brand Monitoring" July 10, 2025 5.0 My overall experience with Brand24 has been very positive. It’s a reliable and efficient tool that saves me hours every week. The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring. Support is responsive and the platform is constantly evolving, which makes me confident in its long-term value Pros Brand24 makes it incredibly easy to monitor all important mentions and events related to your brand, products, or industry in real time. I really appreciate the intuitive dashboard, insightful analytics, and the ability to filter noise, so I only focus on the most relevant updates. Thanks to Brand24, I don’t waste time searching for crucial information—it all comes straight to me. Cons Sometimes the amount of data can be a little overwhelming, especially with high-traffic topics. I’d love even more advanced filtering or categorization options. Occasionally, sentiment analysis misses the context in niche languages, but overall, it’s still very helpful. Review Source EM Emilio M. Analyst Computer & Network Security Used the software for: 2+ years ### "Brand24 is easy to use and improves reputation management" July 9, 2025 5.0 My experience with Brand24 has been good from the first moment I used it. Its interface is very intuitive and greatly improves its ease of use. Pros I enjoy working with Brand24 because I find it´s a very useful tool for monitoring my client´s reputation. My global experience with Brand24 is good. Cons I don´t have cons about the use of the tool Brand24. I never had a problem with this utilization. All good. Review Source FH Fabrice H. Program Manager Civic & Social Organization Used the software for: 1-2 years ### "An easy way to get detailed insights and timely alerts for social media channels with reports, sentiment alerts, and so on. " July 8, 2025 4.0 Overall this has been a great addition to our team as it emphasise key metrics measurable to grow our social media platform Pros The detailed weekly and monthly report of all our social media channels. In addition the timely alerts of negative sentiment on our posts especially on X which allowed us to act swiftly Cons So far, I am satisfied with the offering. Though room for improvement exists in combining reports to reduce number of emails received sharing same content Review Source AF Agata F. mkt manager Insurance Used the software for: 1-2 years ### "this is what you need if y" July 9, 2025 5.0 easy, fast, effective - really enjoyable to use – perfect for everyday work when you only have 10 minutes a day for quick research Pros A very intuitive tool, easy to use. I can quickly find the data I'm looking for. I don't like overly complicated tools, and this one is absolutely spot on. Cons hmmm nothing? maybe it can sing or dance, I don't care :) but ok - maybe it could be cheaper, but still worth it Review Source CE Claire E. Research Assistant Education Management Used the software for: 6-12 months ### "Brand24 for College Research " July 15, 2025 5.0 My experience with Brand24 was extremely positive. It allowed me to further my research and dive into specific data that supported my work. Pros I really appreciated the ease of use and the great navigability when finding data on Brand24. On a place full of great data, it was easy to understand. Cons Some of the filters on Brand24 didn’t align with what I was looking for in my research. I understand however, this is a work in progress. Review Source MA Muhammad A. Managing Director Marketing and Advertising Used the software for: Less than 6 months ### "10/10 - October 2025 - Abu Dhabi, UAE" October 6, 2025 5.0 Amazing 10/10 Everything is great so far, for what we need and what we use it for, is amazing. Havent faced any issue so i can say its great Pros Learning curve was great, the onboarding and having account manager really helps so thank you Security im not a pro but i feel its secure enough Value for money, too early to decide as we doing listening for a startup, but I beleive theres value even if its not measurable Amazing features theres a lot of good features, which are really helpful Subscription and payment is decent. I would say nothing more to mention about it. Reporting is amazing, except the part that there is no page of the mentions like if there could be an option to add in the report all mentions Logo design is good staright to the point Review Source MŻ Marta Ż. Pr Manager Cosmetics Used the software for: 2+ years ### "I recommend it." July 10, 2025 5.0 Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :) Pros The platform offers a user-friendly interface and an enjoyable, seamless experience for every user :) Cons The filter sometimes lets incorrect content through, causing confusion or unexpected results. This should be improved. Review Source HT Hendra T. Administrator Apparel & Fashion Used the software for: I used a free trial ### "My honest review on Brand24" March 7, 2025 5.0 I think it's nice. It's very useful as an informational tool for your brand identity Pros One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to summarize your brand power. It even has a compare feature with another brand from any industry not just your niche. It's very useful to track your brand identity from A-Z. Cons I think, the fact that it need you to pay for premium plan if you want to see your brand mentioned from Twitter. Because Twitter you know it's the largest if not second largest social media out there so to speak Review Source NG Nicola G. Digital Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "First time Brand24 user- give it a try!" October 23, 2024 5.0 Pros It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc Cons The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it. Review Source MD Michael D. Director, Customer Success Health, Wellness and Fitness Used the software for: 1-2 years ### "Brand24 is a Brilliant Tool" August 18, 2022 4.0 Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charged social media world. It has given us a leg up on providing the next leap in timely responsiveness and support for our customers while using less resources to accomplish it. Pros With Brand24 it's easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse. Cons I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy. Review Source Response from Brand24 August 22, 2022 Thank you Michael for your feedback. That's a great use case! HJ Harish J. Business Development Manager Consumer Goods Used the software for: 2+ years ### "Monitoring all the online mentions in just one platform!" September 18, 2018 4.0 Pros Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team. Cons The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.