# Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brand24 the right AI Marketing Tools solution for you? Explore 254 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/149054/Brand24/reviews --- Brand24 4.7 (254) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 28th, 2026 # Reviews of Brand24 Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."“ March 26, 2026 MP Marta P Senior AdvisorManagement Consulting, 11 - 50 employeesUsed the software for: 6-12 months. “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)“ October 22, 2025 Katarzyna B Marketing ManagerSports, 11 - 50 employeesUsed the software for: More than 2 years. “The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time.“ July 9, 2025 JB Jennifer B Senior Social Media Manager, CommunityEnvironmental Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights.“ October 6, 2025 CL Cezary L Senior Social Media SpecialistConsumer Electronics, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign evaluation.“ July 11, 2025 KB Katarzyna B ManagerConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users“ July 10, 2025 MA Miguel A Executive Data AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work)“ July 10, 2025 MP Mariana P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).“ July 11, 2025 ## Showing most helpful reviews Showing 1-25 of 254 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kuba D. Head of Brand and Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Brand24 make the invisible visible" March 26, 2026 5.0 Our overall experience with has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as does. Review Source EV Eduardo V. Digital and Marketing Director Consumer Goods Used the software for: 2+ years ### "Great platform backed by outstanding post-sales support" May 29, 2025 5.0 My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. Pros The post-sales support has been one of the best I’ve experienced with any monitoring tool. The team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. Cons At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Fanpage Karma](https://www.capterra.com/p/188554/Fanpage-Karma/) Reason for choosing Brand24 We chose because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one. Review Source EK Eli K. Department Head Marketing and Advertising Used the software for: Less than 6 months ### "Good but can be much better " July 7, 2025 3.0 could have been better if we had that call i requested for because the request from my client was very specific Pros The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it Cons I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years Review Source Bartłomiej G. Growth Hacking Manager Computer Hardware Used the software for: 2+ years ### "Growth Hacking Manage" July 10, 2025 5.0 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Switched from [SentiOne](https://www.capterra.com/p/160246/SentiOne/) Business decision: a better-balanced offer in . Review Source NM Ndimbumi M. Marketing Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Wish you could capture the true reach of mentions" July 21, 2025 4.0 Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access. Pros The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great Cons The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that which supposedly it should be capturing more reach since it tracks mentions. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brand24 Affordable price, responsive team and better access for the team Review Source JB Jennifer B. Senior Social Media Manager, Community Environmental Services Used the software for: Less than 6 months ### "Turning Conversations into Strategy: Our Journey with Brand24" October 6, 2025 5.0 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions. Pros made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience. Cons ’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Mention](https://www.capterra.com/p/149705/Mention/)[YouScan](https://www.capterra.com/p/173036/YouScan/) Reason for choosing Brand24 Ease of use and best features for what we were looking for Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) It was not user-friendly at all. The results were not helpful to our business. It was expensive. Review Source MP Mariana P. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Great media monitoring option for small business!" July 11, 2025 4.0 Pros I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up. Cons I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia). Alternatives considered [Medianet](https://www.capterra.com/p/267111/Medianet/) Reason for choosing Brand24 The alternative product was more focused on News rather than social media. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) It was too expensive for our business and we were not getting the expected results. Review Source LB Leslie B. External Communications Mgr. Consumer Goods Used the software for: 2+ years ### "Flexible, User-friendly Reporting" July 8, 2025 5.0 Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services. Pros Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture. Cons I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Brand24 Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service. Review Source MF Megan F. Creative Marketing Manager Education Management Used the software for: 2+ years ### "Great Mentions Manager " July 10, 2025 4.0 Great. We had people reach out to assist us and we got the data we needed for our team to review to make informed decisions. Pros I loved the daily snapshot emails you could set up to see your mentions. It was a concise way to review data. Cons It’s a little confusing because there is so much in the platform. I would sometimes find myself digging around longer than anticipated to find needed data. Alternatives considered [Critical Mention](https://www.capterra.com/p/187045/Critical-Mention/) Reason for choosing Brand24 We already were using and decided not to switch. Review Source DP Dana P. Sr Growth Manager Marketing and Advertising Used the software for: Less than 6 months ### "Brand24 is great!" January 5, 2026 5.0 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended. Review Source JN Jon N. Director, Digital Campaigns Non-Profit Organization Management Used the software for: 6-12 months ### "Great product with few drawbacks" July 3, 2024 4.0 Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions. Pros It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria. Cons There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Brand24 We are using in conjunction with a separate social media management tool, so the price and functionality factored into the decision. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Directive from management to increase activity in this area. Review Source KW Kaitlyn W. Director of Digital Marketing Marketing and Advertising Used the software for: Less than 6 months ### "I Couldn't Imagine What I Would Miss..." July 2, 2024 5.0 has made it incredibly easy to track and respond to mentions, keeping me in the loop about everything. I couldn't imagine everything I would be missing without it. Our clients are always looking to stay on top of every mention, everywhere, whether it's on social media or on one of their customer's blogs and Brand24 is how we get it done! Pros I love that I don't miss a single mention anymore! Cons I wish that with the pro version, you could get access to multiple AI generated reports Alternatives considered [Canvas](https://www.capterra.com/p/127214/CANVAS/) Reason for choosing Brand24 fit our needs best and included everything we were looking for. Review Source IW Iwo W. Creative Content Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Social listening has never been easier" June 10, 2025 5.0 Overall, has become an essential part of our marketing and customer service toolkit. It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed. Highly recommended for any team that values brand awareness and reputation management! Pros ’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums. The AI-driven sentiment analysis is especially useful, helping us quickly identify potential PR risks or customer praise. The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics. Cons The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better. Review Source CC Caleigh C. Marketing Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Great service + Quality Data" October 12, 2025 5.0 Really great overall! It's an intuitive and helpful platform and served our needs well. The helpfulness and promptness from people like \[sensitive content hidden\] really stood out, and makes me want to come back. Data exports could be improved a bit but overall it got what we needed and included helpful metrics like Advertising Value Equivalency. Pros Incredible service. \[sensitive content hidden\] was always there and would walk me through things and answer all questions promptly. Good value for money compared to other comparable services. Good quality data. Easy to use and learn how to use the platform (especially with \[sensitive content hidden\]). Cons The format of downloaded mentions in the PDF report looked weird and wasn't super user friendly. Downloading data in general could be a bit easier. Tracking hashtag impressions would also be great. Review Source AJ Aneta J. Country Director Consumer Goods Used the software for: 6-12 months ### "Very good service assessment" October 22, 2025 5.0 Very good. the team secures that our business needs are met as expected and requested. All works well. Pros Very quick reactions and replies to our questions and requests for support. The team secures great availability and professionalism. Cons Not applicable, the team secures that our business needs are met as expected and requested. All works well. Review Source FH Fabrice H. Program Manager Civic & Social Organization Used the software for: 1-2 years ### "An easy way to get detailed insights and timely alerts for social media channels with reports, sentiment alerts, and so on. " July 8, 2025 4.0 Overall this has been a great addition to our team as it emphasise key metrics measurable to grow our social media platform Pros The detailed weekly and monthly report of all our social media channels. In addition the timely alerts of negative sentiment on our posts especially on X which allowed us to act swiftly Cons So far, I am satisfied with the offering. Though room for improvement exists in combining reports to reduce number of emails received sharing same content Review Source AF Agata F. mkt manager Insurance Used the software for: 1-2 years ### "this is what you need if y" July 9, 2025 5.0 easy, fast, effective - really enjoyable to use – perfect for everyday work when you only have 10 minutes a day for quick research Pros A very intuitive tool, easy to use. I can quickly find the data I'm looking for. I don't like overly complicated tools, and this one is absolutely spot on. Cons hmmm nothing? maybe it can sing or dance, I don't care :) but ok - maybe it could be cheaper, but still worth it Review Source CE Claire E. Research Assistant Education Management Used the software for: 6-12 months ### "Brand24 for College Research " July 15, 2025 5.0 My experience with was extremely positive. It allowed me to further my research and dive into specific data that supported my work. Pros I really appreciated the ease of use and the great navigability when finding data on . On a place full of great data, it was easy to understand. Cons Some of the filters on didn’t align with what I was looking for in my research. I understand however, this is a work in progress. Review Source TS Taylor S. Social Media Manager Financial Services Used the software for: I used a free trial ### "10/10 Customer Service" October 23, 2025 5.0 While my company didn't end up subscribing to , I was very impressed with the platform. I couldn't go without giving a huge shoutout to \[sensitive content hidden\] for giving me a great in-depth demo of the tool. He was extremely knowledgeable on the product, answered all of my questions, and helped set us up in the back end for maximum effectiveness during our trial period. Pros The number of resources the platform pulled from for social listening and the support from the team Cons My company decided to go for more of an all-in-one platform like Sprout Social rather than an individual tool for social listening. Review Source MŻ Marta Ż. Pr Manager Cosmetics Used the software for: 2+ years ### "I recommend it." July 10, 2025 5.0 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :) Pros The platform offers a user-friendly interface and an enjoyable, seamless experience for every user :) Cons The filter sometimes lets incorrect content through, causing confusion or unexpected results. This should be improved. Review Source mF marcos F. PR Consultant Public Relations and Communications Used the software for: Less than 6 months ### "good tool for social listening" June 11, 2025 4.0 good tool for social listening and a lot of capabilities. what i am most happy with is attention of willingness to help of agents. Pros personalisation, filters, reports and capabilities. they help me so much to do my work. besides, customer service. Cons geolocalisation: usually, filters do not work exactly and have to check each post/impact individually and manually Review Source NG Nicola G. Digital Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "First time Brand24 user- give it a try!" October 23, 2024 5.0 Pros It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc Cons The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it. Review Source YA Yousef A. Markeing manager Marketing and Advertising Used the software for: I used a free trial ### "Great brand ever" December 30, 2024 5.0 My overall experience was very positive, and I think it is the best and easiest tool so far. Pros I liked the accuracy of the tool and the easiness in user experience Cons I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company. Review Source AB Arielle B. Director of Marketing Non-Profit Organization Management Used the software for: 6-12 months ### "Inexpensive social listening tool" July 29, 2024 4.0 Pros Great cost-effective entry point for a non-profit wanting to get into the social listening space. Syncs with all sources we wanted to monitor--online news, FB, IG, tiktok etc. Generous non-profit discount. Account management team is very responsive. Cons I wish there were more customizable notifications and reports. Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings. The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team Reason for choosing Brand24 less expensive, was a way for us to get into the social listening space without spending $$$ Review Source KC Karen C. Communication advisor Hospital & Health Care Used the software for: 6-12 months ### "A smooth way to be back on track with our monitoring" July 26, 2024 4.0 The staff is very friendly and helpful. The demo was good and we were able to get started within a few days. Pros It has exactly what we need in a tool (some other tools are too elaborate and therefore expensive) and it was very quick to get started. It's easy to set up the keywords and make projects within the tool. Cons We got a lot of automatic sales emails in the beginning. Even after we already became a customer. We informed them about it and then it was fixed though. 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