--- title: "Brand24 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Brand24 Software - reviews, pricing plans, popular comparisons to other Social Media Monitoring products and more." source_url: "https://www.capterra.com/p/149054/Brand24/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Brand24 Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brand24 ## What is Brand24? Brand24 is a social media monitoring tool that allows you to collect real-time mentions of your brand, evaluate the results of your marketing campaign, and identify trending topics by monitoring trending hashtags. Moreover, Brand24 analyzes social media conversations and provides you with actionable analytics. Inside the dashboard, you can find metrics such as sentiment analysis, the volume of mentions, or estimated social media reach. ## What is Brand24 used for? [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Brand Management](https://www.capterra.com/brand-management-software/)[Reputation Management](https://www.capterra.com/reputation-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 257 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 1% Starting price $199 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Brand Management / 2026 - Reputation Management / 2026 - Social Media Analytics Tools / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Brand24?[Manage this product listing](https://www.g2.com/products/brand24/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brand24 4.7 (257) VS. [4.9 (125)](https://www.capterra.com/p/173036/YouScan/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price $499 Other, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (241) Ease Of Use 4.8 (3,784) Value For Money 4.5 (226) Value For Money 4.6 (2,771) Customer Service 4.8 (217) Customer Service 5.0 (2,439) ## Brand24 alternatives [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) [View all alternatives](https://www.capterra.com/p/149054/Brand24/alternatives/) ## FAQs about Brand24 Overview ### What problems does Brand24 solve? Brand24 solves scattered online brand monitoring by collecting mentions from social media, news sites, blogs, forums, and other web sources in one dashboard. Real-time alerts, sentiment analysis, filters, competitor comparisons, and reports help PR, marketing, customer service, and agency teams spot reputation risks, measure campaigns, prioritize responses, and share clear findings with clients or leadership. Answer based on 152 reviews Overview ### Which roles and teams benefit most from Brand24? Brand24 is most used by marketing, digital, social media, and communications teams that monitor brand mentions, campaign reactions, and audience sentiment. Agency account managers and consultants track client coverage and report results. CEOs, CMOs, owners, and operations leaders use listening data to assess reputation, identify market conversations, and inform business decisions. Answer based on 218 reviews Overview ### What company size and industries is Brand24 built for? Brand24 is for companies of all sizes, led by small businesses at 76% of reviewers and Marketing and Advertising at 23%. It supports Marketing Managers, Community Specialists, Social Media Managers, and PR Specialists monitoring campaigns, activities, and customer interactions. Midsize businesses account for 12% and enterprises 11%; IT Services represents 9% and Internet 6%. Answer based on 256 reviews Features and Usability ### What are the key features of Brand24? Brand24 includes core social listening and keyword tracking to monitor brand mentions, conversations, and emerging trends. Its sentiment analysis and engagement tracking help assess audience reactions and untagged discussions, while alerts/notifications flag relevant activity. Reporting & Statistics, dashboards, and search/filter tools support analysis, segmentation, and shareable marketing updates. Answer based on 30 reviews Pricing ### How much does it cost and what fees or limitations are included? Brand24 starts at $199 per month for the Individual plan, with a free 14-day trial. Team costs $299, Pro $399, Business $599, and Enterprise $999 monthly. Individual includes three keywords and 2,000 mentions; reviewers often find value, but some smaller teams consider pricing and keyword limits high. Answer based on 59 reviews Integrations ### Which third-party tools and platforms does Brand24 integrate with? Brand24 integrates with Slack for communication and alert sharing. This connection lets teams receive Brand24 monitoring updates in Slack, helping relevant conversations and brand mentions reach designated channels for review and follow-up. Answer based on 13 reviews Getting Started and Support ### How easy is it to onboard and train a team on Brand24? Brand24 offers in-person and live online training, webinars, documentation, and videos for team onboarding. Reviewers say marketers and users familiar with social listening generally learn the interface quickly, supported by responsive staff and account managers. New users may need more time for project setup, reporting templates, and feature navigation, using tutorials and webinars. Answer based on 13 reviews Getting Started and Support ### What customer support options does Brand24 offer, and how do users rate the experience? Brand24 offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as fast, helpful, knowledgeable, and proactive during onboarding and configuration. Some report delayed service, difficulty getting requested calls, or limited assistance with complex monitoring queries; one reviewer also found post-sale interactions less personal. Answer based on 95 reviews Reporting ### How well does Brand24 handle social media reporting? Brand24 creates clear social media monitoring reports with charts, KPIs, sentiment data, and mention insights that marketing teams can share quickly. Users value automated PDF reports and flexible filtering, though custom templates, data exports, and combining multiple project reports can require extra setup or manual work. Answer based on 51 reviews ## Who uses Brand24? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 2,520 Social Media Monitoring reviews Capterra data shows that buyers of Social Media Monitoring software rank the following features as their top priorities: - **Social Media Integration** (**47%** of reviewers rated this feature as critical) - **Automated Publishing** (**52%**) - **Content Management** (**39%**) Brand24 supports **Social Media Integration** and **Content Management**, giving teams a way to track conversations across platforms and organize the content tied to their monitoring efforts. However, it does not offer **Automated Publishing**. Instead, it provides other features that reviewers also rate as important, including **Multi-Channel Data Collection** (**44%**), **Performance Metrics** (**37%**), and **Social Listening** (**36%**). These features help businesses monitor brand mentions from multiple sources, measure campaign results, and spot trends in audience sentiment, allowing teams to make faster and more informed social media decisions. Social Media Integration 4.5 (31) 67.74% of 31 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Multi-Channel Data Collection 4.5 (31) 87.10% of 31 reviewers that rated this feature as important or highly important Collect information from multiple sources Performance Metrics 4.4 (18) 100.00% of 18 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Social Listening 4.7 (36) 83.33% of 36 reviewers that rated this feature as important or highly important Monitor social media sites for specific keywords Keyword Tracking 4.4 (50) 90.00% of 50 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Reporting & Statistics 4.6 (49) 81.63% of 49 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Brand24 76 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI Mention Tracking: Detect brand mentions and citations in AI responses. - AI Visibility Score: Track overall brand presence in AI with a unified metric. - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Benchmarking: Compare key metrics for the business against prominent players in the industry - Brand Tracking: Monitor social media posts or web that mention a particular brand - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Citation Intelligence: Identify and rank cited domains to inform content strategy. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitive Benchmarking: Compare brand frequency and position versus competitors in AI content. - Competitive Intelligence: Allows users to get real-time information on competitors performance and reputation. - Competitor Analysis: Monitors rates from other hotels to identify opportunities to capture churned customers, and weigh pricing against the competition. - Competitor Monitoring: Track activity of your competitors - Contact Management: Manage, organize, and store contact information - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Feedback: Provides a forum for customers to give feedback and data storage for company analysis. - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Decision Making: Makes informed choices based on available data and objectives - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Filtering: Find & retrieve relevant data or documents - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Hashtag Tracking: Track the usage of certain hashtags - Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Insights: Generates insights and reports from aggregated provider data to improve efficiencies and ready systems for audit - Keyword Tracking: Track and monitor a specific set of keywords - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Misinformation Detection: Alert teams to AI-generated brand inaccuracies or errors. - Mobile Alerts: Notifications via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Language Tracking: Monitor brand visibility across regions and languages. - Multi-Platform AI Coverage: Track brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and more. - Natural Language Processing: Process and analyze human language in text or audio form - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Prompt Library: Access curated or suggested prompts for coverage. - Prompt Organization: Cluster queries by topic for clearer analysis. - Prompt Visibility Monitoring: Measure brand prominence in AI-generated answers to specific queries. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Report Exporting: Allows reports to be exported in file formats like PDF and Excel or to other software - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Response Position Analysis: See where your brand appears in AI-generated answers. - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Share of Voice (SoV): Measure brand presence as a percentage of AI-generated conversations. - Social Listening: Monitor social media sites for specific keywords - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Mentions Tracking: Track social media posts that reference a specific brand, business, name, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.4 (197) 4.4 Based on 197 reviews ## Pricing Value for money 4.5 (226) Free Trial [View pricing plan details](https://www.capterra.com/p/149054/Brand24/pricing/) Individual $199.00 Flat Rate,Per Month It includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Product Training - Push Notifications - Storm Alerts - Update Every 12h - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Reddit Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Sentiment Analysis - Push Notifications (Mobile App) - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Team $299.00 Flat Rate,Per Month It includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Most-Sharable Links - Product Training - Push Notifications - Reach Tracking - Storm Alerts - Trending Hashtags - Unlimited Users - Update Every Hour - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking Pro $399.00 Flat Rate,Per Month It includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking - Reviews Tracking - Twitch Tracking - Newsletters Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Word Cloud (Context of discussion) - Most active sites/profiles - Source Analysis - Finding influencers - Sentiment Analysis - Presence Score - AVE (Advertising value equivalency) - Discussion Leaders - AI Reports - Push Notifications (Mobile App) - Custom email notifications - Integrations (Slack) - White-labelled reports - PDF Reports - Filtering by Engagement - Filtering by Sentiment - Filtering by Reach - Filtering by Language (country) - Filtering by Source - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Business $599.00 Flat Rate,Per Month It includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports Enterprise $1,499 Flat Rate,Per Month It includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Value for money 4.5 (226) 4.5 Based on 226 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (217) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (217) 4.8 Based on 217 reviews ## User reviews Overall rating 4.7 Based on 257 reviews Filter by rating Counts reflect reviews available in this feed. 5(192) 4(54) 3(9) 2(2) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Association Manager Used the software for: Less than 1 year ### "Brand24 and a Customer Success Manager who genuinely cares about your results" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 26, 2026 I used Brand24 for a research project on a healthcare-related topic, to understand the public’s communication needs around it. I am happy with the results. What made the real difference was the support from my Customer Success Manager, \[sensitive content hidden\]. She met with me twice and walked me through the platform step by step. Without her guidance, I would not have used anywhere near the full capability of Brand24. She listened carefully to why I was doing the research and what I planned to do with it, and she tailored her advice to that purpose. She also gave me practical, ready-to-use prompts that helped me get more from my data and turn it into something I could use. It felt like she cared about the quality of my results, not just about onboarding me, and she was very responsive whenever I had a question. I would recommend Brand24 to anyone, and I would especially recommend making use of the Customer Success team. Pros Personal onboarding from a Customer Success Manager who took the time to understand my research goal. Practical, ready-to-use prompts for the AI Brand Assistant. Very responsive support. Clear guidance on how to get the most from the platform. User-friendly platform. Cons I was initially unsure how far I could trust the AI assistant’s output, and I found it a little difficult to understand how mentions were classified as positive, negative or neutral. More transparency on how sentiment is determined would help users judge how reliable the results are. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Co-Founder Used the software for: Less than 1 year ### "Great service and good insights!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 28, 2026 Great follow up with from \[sensitive content hidden\] The AVE insight was particularly useful to us and it definitely has saved us a lot of time manually calculating earned media. Additionally, the Ai summary was real helpful and surprisingly on the money! Pros The AVE insight was particularly useful to us and it definitely has saved us a lot of time manually calculating earned media. Cons Could perhaps redesign a more seamless format as we could forget which tab we need to refer to, a number of times. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer marketing manager Used the software for: 1-3 years ### "An essential tool for PR and media monitoring" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 1, 2026 Brand24 has become an essential part of our communications and PR strategy at Donateo Foundation. It enables us to monitor media coverage, track online conversations, and measure the impact of our campaigns in real time. The platform is intuitive, reliable, and provides valuable insights that help us make better communication decisions. The reports are clear, the alerts are timely, and the overall experience has been excellent. Pros What we value most is the real-time monitoring and comprehensive media coverage. The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums. The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need. Cons We haven't encountered any significant drawbacks. While there is always room for additional advanced analytics, the current feature set fully meets our needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kuba D. Head of Brand and Marketing Used the software for: 3-5 years ### "Brand24 make the invisible visible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2026 Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sr Growth Manager Used the software for: Less than 1 year ### "Brand24 is great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 8, 2026 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Revenue Manager Used the software for: Less than 1 year ### "Great for the price" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 28, 2025 Pros Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. Cons A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Michał A. Digital Manager Used the software for: 3-5 years ### "A reliable online monitoring tool for Trefl SA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 24, 2025 Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Growth Hacking Manager Used the software for: 3-5 years ### "Growth Hacking Manage" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 24, 2025 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director of Operations Used the software for: Less than 1 year ### "Powerful Media Monitoring with Excellent Data Visualization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 18, 2025 Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. Pros The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. Cons While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Owolabi O. Founder/CEO 4.5 November 7, 2026 AI summary based on a full review Using Brand24 allows for a better understanding of customer likes and dislikes, which is beneficial for product and service improvement. A limitation noted is the need for more genuine feedback on social media interactions. Log in to unlock the full review, detailed ratings, and pros & cons [View all Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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