Who Uses This Software?

Marketing Automation for Everyone


Average Ratings

13 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • iContact
  • www.icontact.com
  • Founded 2003
  • United States

About iContact

Marketing automation doesnt have to be complicated. Simple, powerful, and affordable, iContact Pro is an advanced email marketing solution that allows businesses to quickly build targeted campaigns. With landing pages and email templates designed for the modern marketer, iContact Pro is marketing automation for everyone.


iContact Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

iContact Reviews

Good value for the money

Nov 11, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: iContact lacks some features that larger, more well-known platforms have. However, it is MUCH cheaper than those platforms. If you're on a budget but still want to implement some marketing automation, it's a great value for your money. You can't do everything, but you can still do a lot. Also, I don't think it's the most user friendly platform. Again, a trade-off for the price.

Pros: Customer support is pretty good. The value for the price is the big deal for me.

Cons: Lacks some more sophisticated feature that you might find in HubSpot or Marketto. This works for my organization, but if you're a large company and need very precise automation, it's probably not the best fit.

Recommendations to other buyers: Really know what you want out of your marketing automation platform, and be sure to ask those questions specifically before you buy to make sure iContact can accommodate them.

Experience with iContact Pro

Nov 07, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: We use this program B2B and B2C. It is very easy for B2B emails but slightly less useful for B2C as I can't tailor subject lines and have to make "copies" of emails for each list I send to in order to get accurate reporting for that list/email group. For client emails, I usually export the report via Excel and send to my salespeople. However, each person has a different sales list and needs a separate copy sent to their list.

Pros: Much better than iContact basic, crazy didn't know what we were missing. Emilie with customer support has been very helpful throughout the entire year.

Cons: I had an issue with emails being bounced due to one of your servers being blacklisted. It was very difficult to work that week and it really set back my emails.

Recommendations to other buyers: I like being able to use the HTML area of iContact Pro, it helps me correct mistakes really fast rather than the WYSISYG editor.

Great Tool - Great Price

Nov 07, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I've been using this tool for work for about 2 months now, with the Salesforce integration. The quality of the integration overall is strong, and really comes in handy when the web-site tracking is set up. The platform also has many tools that allow flexibility with how to use them.

Pros: Workflows are a great feature of this platform, and can be used in many different ways.

Cons: I feel like the platform is still a bit young, and so sometimes there are kinks in the way things are done that require workarounds.

Recommendations to other buyers: It's probably the best platform for the price, and it's flexibility really puts it above the rest.

Great Email Marketing Tool for Agencies

Nov 03, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: I work part-time for a marketing firm and I manage email marketing for them. We use iContact Pro for handling email marketing campaigns for our different clients. The ability to have completely separate sub accounts for each client is great. We have been using it now for about a 1 1/2 years and it has served us a well.

Pros: iContact Pro includes great customer service and assistance with custom projects such as email template creation. The main selling point for us was the ability to toggle between different sub accounts for our different clients. The software itself is pretty robust and includes email marketing, landing page creation, social media management/integration and more. I've used numerous other email marketing systems and the two things I see iContact really excel at it is customer service and features geared towards agencies.

Cons: From a usability standpoint, I would like to be open two instances of iContact in separate tabs to view two different client accounts at once. The system doesn't allow you to do this though. You can only view one client sub account at a time. The process of applying multiple filters for segmenting is a bit cumbersome as well.

Recommendations to other buyers: If you want excellent support and the ability to easily tie in email marketing, social media and landing page creation in one tool, you should consider iContact Pro. It is also a great tool if you do email marketing for multiple clients.

Great Email Marketing Platform

Nov 01, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: We use iContact Pro to send out company announcements and new service announcement. iContact has all the features we are looking for. It's so easy to use !

Pros: Easy to use Message reach the targeted audience Details Stats

Cons: Geolocation targeting is still not available

Recommendations to other buyers: Give it a try! They offer a free trial which allows you to try all their features.

Great All-in-one Tool

Nov 01, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: We use this tool for our company and recommend it to all of our clients. The ease of use and the amount of data we receive from each tool make it a valuable resource for our business.

Pros: Easy to use and great support from our account rep

Cons: It takes a little bit of learning to understand it fully, but once you get in the tool, it really is intuitive

Recommendations to other buyers: Definitely try it out! It has a lot of support backing the tool , so you're never alone when starting off or trying out a new portion of the system.

Great Platform for Tight Budgets

Nov 01, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: I use iContact Pro for simple email sending, landing pages, and sign up forms. When selecting a platform my main goal was to find something that fit within my client's budget. While iContact Pro is not an extremely robust platform it is affordable and provides enough features for small businesses to get started with email marketing.

Pros: Excellent customer service, Dedicated account representative. Landing pages, Email templates, Workflows, Lead scoring, A/B split testing, API documentation

Cons: no unsubscribe intent survey

Recommendations to other buyers: If you're new to email marketing starting with a low cost platform is the way to go. For advanced email marketers with complex campaigns and large budgets I would recommend a larger provider.

Quirky yet effective

Nov 01, 2016
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Comments: My experience with email marketing ranges from mail chimp to Silverpop. I'd slot this product somewhere on the low-side of middle. While it aspires to integrate workflows and analytics tools from larger platforms, it's interface and consistent quirkiness makes it difficult for less experienced users.

Pros: Access to html code, allows for easy creation of campaigns with code from other platforms. Connection to social platforms.

Cons: Quirky interface, no true templates, poor access to useful analytics.

Recommendations to other buyers: I have never rated an email marketing suite a 10 of 10, all have their quirks, with some development, iContact could be as intuitive and useful as Constant Contact and if it were that seamless, I'd give it a 6 or 10.

Nov 04, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Nov 02, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Nov 01, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Nov 01, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Nov 01, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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