# Extole Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Extole the right Referral solution for you? Explore 25 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/149695/Extole/reviews

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Extole

4.8 (25)

[View alternatives](https://www.capterra.com/p/149695/Extole/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Extole

Ease of use

4.6

Customer Service

4.8

## Pros and Cons in Reviews

MM

Marc M

Digital Design DirectorConsumer Goods, 501 - 1,000 employeesUsed the software for: Less than 6 months.

“Even with the amount of customization that we have within our website architecture, Extole provided prompt communication and worked with us to find an appropriate solution.“

February 16, 2023

RN

Ricardo N

CEOInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“It was really easy to setup, the team was very responsive and we are able to have a custom API integration with little effort.“

December 27, 2023

MM

Marc M

Digital Design DirectorConsumer Goods, 501 - 1,000 employeesUsed the software for: Less than 6 months.

“Straightforward integration; developer-friendly options; flexible customization; excellent technical support.“

February 16, 2023

BS

Brooke S

Assistant Manager,NA EcommerceCosmetics, 10,001+ employeesUsed the software for: More than 2 years.

“Super easy to use, make updates, and gather metrics.“

March 22, 2022

## Showing most helpful reviews

Showing 1-25 of 25 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jara P.  
Digital Content Strategist  
Financial Services  
Used the software for: 1-2 years

### "Great product!"

April 12, 2023

5.0

Pros

It is very easy to use and set up your own campaigns. The performance reporting is thoroughly explained and easy to understand.

Cons

There really isn't a negative to mention.

Review Source

KL

Kelly L.  
Co-Founder  
Legal Services  
Used the software for: 1-2 years

### "We love Extole's Refer-A-Friend program."

March 3, 2022

5.0

Extole has made it really easy for our customers to refer their friends and get rewarded at the same time.

Pros

Extole helped us set up a professional refer-a-friend program in just a few days. Their customer service and tech team are first-class. We love how their support team continues to suggest ways to improve conversions and they have been willing to A/B test new ideas to make sure we are going with the best option. Their refer-a-friend program is completely seamless and it requires very little effort to run after the initial setup is complete.

Cons

We wish we would have signed up with them years ago.

Review Source

JB

Josh B.  
  
  
Used the software for:

### "Decent gift card management software"

November 15, 2016

3.0

We use Extole to distribute gift cards to various parties. While it is easy to send them, sometimes reporting can be a bit tedious and less than accurate. If we were to scale and send more gift cards, I would look for a more robust program.

Review Source

DE

Danielle E.  
Marketing Promotions Coordinator  
Automotive  
Used the software for: 1-2 years

### "Amazing CSM!"

June 16, 2023

5.0

Pros

I have only been using extole for almost a year after being transferred and I worked with two amazing CSMs who have been helping me navigate around and share insights regarding our program. They are very responsive and really helpful even on short notice/ urgent changes!

Cons

there is none for me except the timezone difference, but other than that, everything is running smoothly.

Review Source

MM

Michelle M.  
Marketing Manager  
Financial Services  
Used the software for: 6-12 months

### "Extole Equates to Excellence"

July 21, 2020

5.0

They are an outstanding software provider. I can't compliment them enough and most times am in shock of how they were able to help us launch in one day! The experience didn't end after launching, Extole provides you with a Client Services Manager that will work with you to continuously optimize your program. You are never left feeling abandoned after launch. Which happens many times after a product launch with the vendor. I can't say enough wonderful things about Extole and their team.

Pros

We desperately needed a tool to assist in the automation of our referral program. Extole's platform did exactly that and more! Included with the program are Design & Strategy services, Launch Services, Creative Services and continued reporting, analysis and optimization. What has been an priceless is the addition of a client services manager. She's amazing and continues to deliver what was promised.

Cons

The dashboard could be more intuitive but it is easy to learn with your CSM's assistance.

Review Source

JN

Jen N.  
Sr. Client Success Manager  
Online Media  
Used the software for: 2+ years

### "Amazing Account Support"

June 30, 2021

5.0

Our account managers at Extole have been some of the best folks I've worked with. They are incredible responsive and thorough. The follow-ups and check-ins have been so instrumental in supporting our business.

Pros

Extole is such an easy way to enhance our customer engagement and increase site traffic. We've participated in their refer-a-friend program for years and they are always quick to point out ways to tweak and augment what is already a great offering.

Cons

Even when I have a hard time finding rewards for our customers who participate, our rep always helps us get the information we need.

Review Source

Jannick B.  
Project Manager  
Hospital & Health Care  
Used the software for: 6-12 months

### "Extole as a great partner to speed up launching referral marketing"

May 27, 2020

5.0

Extole is a great partner in helping us to launch referral marketing on a global scale.

Pros

1\. the platform, which allows you to continuously make updates to the visuals & copy 2. the dashboard & data which give you real time insights into how your project is doing 3. the Extole team, which is very helpful, knowledgeable and proactive

Cons

As there is no integration yet with our CRM systems, some tasks that we need to do know are redundant. But after the full integration this will change.

Review Source

MB

Melinda B.  
Ecommerce Coordinator  
Consumer Goods  
Used the software for: 1-2 years

### "Extole is Exceptional "

June 17, 2020

5.0

Our experience with Extole has been incredible. We always receive the support we need (and beyond), which facilitates things for us. \[SENSITIVE CONTENT HIDDEN\] is the best and has so many insights/ideas that align with our marketing strategies and tactics. The onboarding experience along with the cutover to our new website both went smoothly, so thank you to Extole for being a wonderful partner and helping us meet our sales/business goals!

Pros

I love how easy it is to run reports/analytics and track how the tool is performing, especially with rewards for both Advocates and Referrals.

Cons

I wish, as users, we had more control of changing images/assets or updating copy but this is very minor

Review Source

BS

Brooke S.  
Assistant Manager,NA Ecommerce  
Cosmetics  
Used the software for: 2+ years

### "Amazing Time with Extole!"

March 22, 2022

5.0

Pros

Extole provides amazing services to our brand, diligently and proactively making recommendations and working to provide the ultimate experience for Refer a Friend for our websites. Super easy to use, make updates, and gather metrics.

Cons

I don't have any cons. Our team loves working with Extole!

Review Source

HT

HOPE T.  
Senior Manager, CRM/Lifecycle  
Marketing and Advertising  
Used the software for: 2+ years

### "Extole is an amazing product!"

May 20, 2020

5.0

Pros

Extole's customer service and account management are second to none. The product interface is user friendly and digestible. It's made my job of managing the referral programs at Ancestry so much easier. I couldn't be happier with the product, ROI, and efficiency of both the Extole team and the product.

Cons

I really don't have anything negative to say.

Review Source

NZ

Nick Z.  
Senior Martech Strategist  
Financial Services  
Used the software for: 2+ years

### "A Great Partner and Technology"

December 10, 2020

5.0

Pros

\- Overall implementation of the technology was very intuitive and easily accomplished using a tag management system - Strong out of the box features to support all of your referral marketing needs - Support team is second to none. Undeniable experts of their product and champions of our business. Answers to any and all of our questions have been an email or phone call away. The team has been able to creatively solution the technology to fit our business as we evolve.

Cons

Reporting options had a little bit of a learning curve compared to our previous solution.

Review Source

KC

Kayla C.  
Affiliate Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Friendly & Capable Refer-A-Friend Technology"

May 22, 2020

5.0

We are using Extole to run our Refer-A-Friend program. It's been very easy to set up, use, optimize, and grow the program.

Pros

Great flexibility with offerings for our refer-a-friend program, quick and friendly customer support, and a dedicated account manager all make this software stand out!

Cons

There's definitely a learning curve when learning the interface and reporting features!

Review Source

BT

Brian T.  
SVP Brand Marketing  
Retail  
Used the software for: 6-12 months

### "Increased engagement = lower Customer Acquisition Cost"

May 28, 2020

5.0

Fantastic patience working with our procurement, legal, and IT security to get the paper signed. Fantastic support to implement the product between multiple cross functional teams. Fantastic insights to help improve the results.

Pros

"set it and forget it"..."well thought out business rules prevents the customer gaming the system"...great technical and business support.

Cons

Needed a couple of rounds to understand the reporting and segmentation, but in the end was able to create a report that aligned to the way we look and evaluate at our business.

Review Source

AD

Austin D.  
Operations Manager  
Retail  
Used the software for: 1-2 years

### "Extole Review 2021"

January 13, 2021

4.0

Extole is a best class business in achieving personalized and scaled Marketing campaigns. Their ability to solution for new and unique initiatives allows us to strengthen our Referral & Loyalty marketing initiatives beyond our four walls. Their technology assists us in quick turnaround in build and execution of large marketing experience & communication journeys.

Pros

Professional, knowledgeable and dedicated Account Managers. Their dedication to keeping consistent communication and resources to the shared initiative has been paramount in successfully launching campaigns. Software is easily customizable to meet campaign needs. User friendly to allow transparent result readout.

Cons

I do not feel that the Extole software is lacking in any particular manner.

Review Source

DF

Dan F.  
Sr. Director, Content Strategy  
Education Management  
Used the software for: 6-12 months

### "Best in class referral program platform"

May 22, 2020

5.0

We work in a highly regulated industry that makes referral programs difficult from a legal and compliance perspective. Extole worked with us to tailor a program to our specific needs and has been committed to our success. I highly recommend Extole.

Pros

Extole operates a best in class referral program platform that is very flexible to a businesses' unique needs and industry. The Extole team (i.e., Sales, Implementation, and Customer Success) are great to work with as well.

Cons

I haven't experienced any issues with Extole's platform.

Review Source

BR

Ben R.  
VP Product  
Automotive  
Used the software for: 1-2 years

### "Great product, strong customer support"

May 18, 2020

5.0

Pros

Extole has really dialed in the end-to-end journey for referrals, reward fulfillment, and client support. The people I've worked with at Extole have all been first rate professionals.

Cons

Some of the reporting is a little tricky to navigate, but it does surface a TON of data.

Review Source

JS

Julia S.  
Performance Marketing Specialist  
Consumer Goods  
Used the software for: 6-12 months

### "Full Service Referral Program"

March 28, 2022

5.0

The best part of Extole is the support you receive through every stage of the program. Someone is always there to answer your questions and help you make the most of their services/ platform.

Pros

Great guidance and support from onboarding through program optimizations. Customizable programs and capabilities.

Cons

Some customizations can take some time to implement

Review Source

MM

Marc M.  
Digital Design Director  
Consumer Goods  
Used the software for: Less than 6 months

### "An Excellent Product"

February 16, 2023

5.0

I think Extole is an excellent platform that provides a much needed solution for Referral capabilities. The folks running the show are knowledgeable, professional and amicable. Even with the amount of customization that we have within our website architecture, Extole provided prompt communication and worked with us to find an appropriate solution. 5 Stars.

Pros

Straightforward integration; developer-friendly options; flexible customization; excellent technical support.

Cons

So far, I can't think of anything negative to say about Extole.

Review Source

RN

Ricardo N.  
CEO  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great service provided to integrate our referral program"

December 27, 2023

5.0

Pros

It was really easy to setup, the team was very responsive and we are able to have a custom API integration with little effort.

Cons

The lack of a completely separate staging environment

Alternatives considered

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)

Review Source

LS

Lindsey S.  
Senior Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Great value"

June 2, 2020

5.0

Pros

Our account team ensures that this software basically runs itself. There is very little that we need to do on a daily basis to ensure success, and we've seen great results through our referral program.

Cons

The dashboard can sometimes feel a little clunky and non-intuitive.

Review Source

LK

Lauren K.  
Retention Marketing Manager  
Cosmetics  
Used the software for: 6-12 months

### "Great customer support, easy to manage day-to-day"

June 10, 2020

4.0

Our CSM \[SENSITIVE CONTENT HIDDEN\] is awesome. She is always looking for ways to improve our program and has been incredible to work with. She is always going the extra mile for us and makes us feel like valued partners.

Pros

Generally easy to update and refresh your assets. Really useful to see the funnels and visualizations as charts.

Cons

I think setting up an A/B test could be easier and being able to preview your assets on mobile is super important. I haven't found a good way to preview on my phone, knowing that 70% of our clients are on mobile, this experience is most important to us.

Review Source

CC

Cristian C.  
Asst. Mgr. Customer Service  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Great people, great product, great service"

May 22, 2020

5.0

Sensational. I'm not sure if I have ever worked with a more dedicated, driven, 'get stuff done' team before my experience with you all but from the beginning I have been so thoroughly impressed. I have talked up Extole to many colleagues and am so excited to continue to work with you all on new projects.

Pros

I love its ease of use and how simple really it was to get it set up with our organization.

Cons

As of yet I do not have any cons, but as time goes on I may find things that could be better optimized but cannot comment on this yet.

Review Source

AB

Amanda B.  
eCommerce Marketing Specialist  
Retail  
Used the software for: Less than 6 months

### "Difficult launch, easy to maintain"

May 18, 2020

4.0

Pros

The team that helps manage the campaigns has come to us with new ideas and ways to improve our business. I feel confident that they are focused on our success. One of our brands has far exceeded expectations and driven incremental revenue with new buyers.

Cons

Integration was a huge headache and extremely frustrating. Implementation team should be more organized and provide clear, concise information to clients on how to set up. The information we received was in a slideshow format with arrows and notes all over the page. It was near impossible to follow. We had to create our own documentation and creative spec sheets to share with internal teams.

Review Source

LB

Lindsey B.  
eCommerce Digital Marketing Specialist  
Retail  
Used the software for: Less than 6 months

### "Refer a Friend"

June 19, 2020

4.0

So far, so good. We've seen program growth above our ROAS goals. I think there's a lot more functionality our team can unlock once we've got more time and data under our belts.

Pros

It's helping drive incremental revenue to our affiliate program. I believe it's also helping raise brand awareness, whether a friend makes a purchase or not. The UI is easy to use.

Cons

The setup. It was pretty messy to get creative and flow organized to help communicate to my designers and copy team. You can also only have one campaign running at any given time.

Review Source

EJ

Esha J.  
Growth Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "Extole Review"

May 28, 2020

5.0

\- Love working with \[SENSITIVE CONTENT HIDDEN\] She always is prepared and comes with ideas and suggestions for our team - Our set-up team \[SENSITIVE CONTENT HIDDEN\] were wonderful to work with and make set-up really easy and efficient - Great organization of programs internally

Pros

\- Amazing customer success manager \[SENSITIVE CONTENT HIDDEN\] - Easy dashboards to understand how things are going - Easy to create sharable links for different campaigns

Cons

\- Reports could be more intuitive - Lingo used is sometimes confusing

Review Source

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