---
title: "AdTriba Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about AdTriba Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more."
source_url: "https://www.capterra.com/p/149710/AdTriba/"
page_type: "product"
language: "en"
---

# 

 AdTriba Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on August 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

AdTriba

## What is AdTriba?

Adtriba is a SaaS solution for holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies Adtriba enables marketers to analyze complex customer journeys and marketing activities across all channels – online and offline (including TV, Social Media, Display, also considering branding effects). Reliable and transparent results allow for the optimization and planning of marketing strategies and budget allocations to improve performance and inc

## What is AdTriba used for?

[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€1500

Per User, Per Month

Free trial  
not available

Free version not included

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Our "Best of" badge program showcases products with the highest ratings...

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## AdTriba Overview

Updated August 2026

AI summary

AdTriba enables midsize and enterprise businesses to measure and optimize marketing performance through attribution modeling, cross-channel tracking, and campaign analytics. Designed for teams running substantial paid media campaigns, it offers features such as multi-touch attribution, A/B testing, conversion and ROI tracking, and data import/export. AdTriba is delivered via cloud-based deployment and integrates with Google Ads.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### AdTriba

0.0

VS.

[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting Price

€1500

per user, per month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

3.8 (159)

Value For Money

0.0 (0)

Value For Money

3.9 (144)

Customer Service

0.0 (0)

Customer Service

3.9 (148)

## AdTriba alternatives

[4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

Highest Rated

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)

[4.7 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152004/Call-tracking-software/)

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)

[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/156811/AppsFlyer/)

[Voluum](https://www.capterra.com/p/145771/Voluum/)

[4.5 (126)](https://www.capterra.com/p/145771/Voluum/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/145771/Voluum/)

## FAQs about AdTriba

Overview

### What company size and specific industries is AdTriba built for?

AdTriba is designed for mid-market and enterprise digital advertisers that spend at least 50,000 EUR or USD per month on advertising. It is best suited for companies running paid media campaigns and managing marketing performance across channels, rather than for small businesses with limited ad budgets.

Features and Usability

### What are the key features of AdTriba?

AdTriba offers attribution modeling, cross-channel attribution, and multi-touch attribution for measuring campaign impact across touchpoints. It also includes A/B testing, conversion tracking, and ROI tracking, plus campaign analytics, reporting and statistics, data visualization, and customer journey mapping. Marketing automation, keyword tracking, and social media integration round out the feature set.

Integrations

### Which third-party tools and platforms does AdTriba integrate with?

AdTriba integrates with Google Ads.

Getting Started and Support

### What training and onboarding options does AdTriba offer?

AdTriba provides in-person training and documentation. In-person training supports guided sessions with a trainer, while documentation gives teams written reference materials for self-paced review and feature lookup. These are the training formats listed for AdTriba.

Getting Started and Support

### What customer support options does AdTriba offer?

AdTriba provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. These channels give users several ways to find answers or contact support, with help articles and forums for self-service and direct options for faster contact when needed.

## Features

AI summary

Based on 6,612 Marketing Automation reviews

According to Capterra reviewers, these are the marketing automation features buyers prioritize most when evaluating a solution:

-   **Email Marketing** (**59%** of reviewers rated this feature as critical)
-   **Event Triggered Actions** (**48%**)
-   **Lead Capture** (**51%**)

AdTriba focuses on other capabilities that reviewers also consider important, including **Data Import/Export** (**48%**). This feature helps businesses move marketing data between systems, keep reporting inputs current, and work with information from multiple sources, giving teams a clearer view of performance and supporting more informed decision-making.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Attribution Modeling

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Planning

Plan and strategize marketing campaigns

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Cross Channel Attribution

Track user conversions from all digital sources

AdTriba 17 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Planning: Plan and strategize marketing campaigns
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Cross Channel Attribution: Track user conversions from all digital sources
- Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels
- Data Import/Export: Import and export data to and from software applications
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Predictive Analytics: Predict future data based on historical data sets
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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## Pricing

Basic

€1,500

## Integrations

[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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