--- title: "Sonar Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sonar Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more." source_url: "https://www.capterra.com/p/149904/Sonar/" page_type: "product" language: "en" --- # Sonar Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Sonar ## What is Sonar? Sonar is a leading text communication platform for enterprise and midmarket businesses. Sonar empowers sales and marketing teams to engage effectively with customers by empowering them to convert more leads, drive more revenue, and optimize performance. Leverage Sonar for automated response communication, lead qualification, conversation follow-up, scheduling, drip campaigns and more. Magnify the effectiveness of phone, chat and email channels by adding speed and personalization with text. ## What is Sonar used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Chatbot](https://www.capterra.com/chatbot-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $70000 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sonar?[Manage this product listing](https://www.g2.com/products/sonar/claim_requests/new?auto=true) ## Sonar Overview Updated August 2026 AI summary Sonar supports enterprise, midsize, and small businesses with SMS marketing, chatbot, and marketing automation capabilities, offering two-way messaging, automated responses, contact management, and mass texting. Its features include message personalization, scheduled messaging, drip campaigns, polls, and text-to-win options. Sonar is accessible via cloud and various device platforms, and provides multiple onboarding and support resources. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sonar 3.8 (8) VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $70000 Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (8) Ease Of Use 4.7 (402) Value For Money 3.1 (7) Value For Money 4.5 (351) Customer Service 3.3 (8) Customer Service 4.6 (327) ## Sonar alternatives [ChatGPT](https://www.capterra.com/p/10009334/ChatGPT/) [4.4 (402)](https://www.capterra.com/p/10009334/ChatGPT/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009334/ChatGPT/) [Chatbase](https://www.capterra.com/p/10012414/Chatbase/) [4.3 (73)](https://www.capterra.com/p/10012414/Chatbase/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10012414/Chatbase/) Highest Rated [Botsonic](https://www.capterra.com/p/10016782/Botsonic/) [4.8 (81)](https://www.capterra.com/p/10016782/Botsonic/reviews/) Starting price $16.67 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10016782/Botsonic/) [Wati](https://www.capterra.com/p/204314/WATI/) [4.6 (207)](https://www.capterra.com/p/204314/WATI/reviews/) Starting price $59.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/204314/WATI/) [View all alternatives](https://www.capterra.com/p/149904/Sonar/alternatives/) ## FAQs about Sonar Overview ### What company size and specific industries is Sonar built for? Sonar is designed for enterprise companies with dedicated sales and marketing teams that need help building and nurturing leads through the sales funnel. The target audience is business-to-business organizations that manage larger, more structured pipeline processes rather than small businesses or consumer-focused teams. Features and Usability ### What are the key features of Sonar? Sonar offers canned responses, a chatbot, and drip campaigns for automated outreach. It also includes 2-way messaging, automated responses, message personalization, and scheduled messaging for text communication. Additional features cover contact management, lead management, lead nurturing, reporting and analytics, collaboration tools, MMS, mass texting, polls/voting, and mobile coupons. Getting Started and Support ### What training and onboarding options does Sonar offer? Sonar provides in-person training, live online sessions, webinars, and documentation to help teams get started. In-person and live online formats support guided instruction, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Sonar offer? Sonar provides 24/7 live rep support for users needing direct help at any time. No reviewer feedback is available here to describe response speed, helpfulness, or common support issues, so the support experience is defined only by the listed around-the-clock live assistance channel. ## Features AI summary Based on 3,882 SMS Marketing reviews Capterra data shows that buyers of SMS Marketing software rank the following features as their top priorities: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**55%**) - **Mass Texting** (**55%**) Sonar includes **Mass Texting**, but it does not offer **SMS Messaging** or **Campaign Scheduling** among the top reviewer-prioritized features. Instead, it provides **Scheduled Messaging** (**49%**), which covers a related need for planning message delivery in advance. This can help businesses send texts to larger audiences while also timing outreach more effectively, providing teams with a practical way to manage campaigns and maintain consistent customer communication. Mass Texting 3.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Scheduled Messaging 3.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times Automated Responses 3.5 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Automatic reply functionality for incoming messages 2-Way Messaging 3.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Send and receive text messages to communicate with clients or prospects in real-time Contact Management 2.8 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Message Personalization 3.8 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields Sonar 17 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - Automated Responses: Automatic reply functionality for incoming messages - Canned Responses: Shortcuts for inputting frequently used messages - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Contact Management: Manage, organize, and store contact information - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - Text-to-Win: Messaging system designed for contests and sweepstakes --- Get Advice We can help you find the software with the features you need. Features 3.6 (8) 3.6 Based on 8 reviews ## Pricing Value for money 3.1 (7) Free Trial Basic $70,000 Per Year Value for money 3.1 (7) 3.1 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.3 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.3 (8) 3.3 Based on 8 reviews ## User reviews Overall rating 3.8 Based on 8 reviews Filter by rating 5(4) 4(1) 3(1) 2(1) 1(1) Mentioned topic Sorted by most recent PC Patrick C. Owner Construction ### "Don't use this company! it is really bad!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 7, 2023 Terrible!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Pros The day my contract runs out, and I don't have to deal with them again. Cons Sending a text message. It is like using DOS before we had windows. Switched from [Podium](https://www.capterra.com/p/164285/Podium/) Because Sonar sucked!!!!!!!!!!!!!!!!!!!! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Assistant Manager Oil & Energy ### "Flexible tool for SMS Marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 6, 2023 Overall, it has been helpful for SMS Marketing. Pros 1\. Personalised message.2. Mass messaging. 3. Scheduling of messages at the correct time.4. Keywords targeting.5. Detailed reporting helps in analysing the result.6. Automated responses.7. Lead generation & lead management. Cons 1\. Technical glitches while using it.2. Manual refresh needs to be done for updating the page. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Vivek Y. Software developer Computer Software ### "my review on sonar sms marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 10, 2023 Pros Cost-effective: Compared to other marketing channels like TV or radio, SMS marketing is relatively affordable, and Sonar's pricing is competitive.High open rate: SMS messages have an average open rate of 98%, making them a highly effective way to communicate with customers.Personalized messages: Sonar allows businesses to customize their messages and personalize them with customers' names or other details, which can improve engagement and response rates. Cons Limited message length: SMS messages have a character limit of 160 characters, which can be a challenge for businesses looking to communicate more complex information.Spam concerns: Customers may perceive SMS marketing messages as spam and opt out of receiving them, damaging the relationship between the business and the customer.Limited tracking and analytics: Sonar provides limited tracking and analytics features, which may make it difficult for businesses to measure the effectiveness of their SMS marketing campaigns. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 12, 2023 Hello, Thank you for your review. I just wanted to add some clarification. We don't have a limit on the number of characters you can have to send a message. A standard SMS segment is 160 characters, but you can send messages as long as you wish. The other item I wanted to follow up on is Analytics. We provide an analytics dashboard within the application as well as campaign performance. Feel free to email support@sendsonar.com so we can help you find the information you need. -NB DG David G. Owner Retail ### "Unfavorable Contract Terms" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 22, 2023 It is ending on an extremely sour note Pros SMS itself is a very powerful tool. Their system allowed my to adjust who was receiving messages and was relatively easy to change via upload. Cons Multiple messages that I pushed out through their system failed. There is no alert for this and the message failures were not due to anything that I did incorrectly. When asking for a credit for these failures, I was offered an amount much lower than I was willing to accept. I lost thousands in sales not realizing messages did not go through. When I attempted to close the account, I was told there would be a $600 early termination fee. I signed up over 2 years prior, but the contract auto-renews without notice or any approval required. Be careful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Akshay P. Senior Software Engineer Information Technology and Services ### "Sonar chatbot review" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 March 2, 2023 It was a decent experience with both pros and cons Pros The automated responses are nice and quick Cons Customer support needs improvement where quieries are resolved immediately Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Assistant Manager Oil & Energy ### "Very helpful for SMS marketing & chatbot." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 2, 2023 Overall, I will use it as of now.Suggestion - please work on changing the manual process. Pros 1\. Automation of responses.2. Texting & messaging to a larger audiences with just one click.3. Personalised message are very useful.4. Messaging can be done in a structured manner.5. Lead, campaign & contact management are also good features.6. Chatbot feature.7. Customization & Integration option is really helpful. Cons 1\. Few things are still manual, which is time consuming.2. Sometimes, it is inefficient when uploading the list.3. Page is not auto updated, it have to be refreshed to get the new messages. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mukeshkumar J. Lead Consultant Information Technology and Services ### "Time saving and effective tool for automated business responses and customer engagement" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 25, 2023 Pros Sonar's text message features are useful in engaging customers in a personalized manner. It is very effective for business. Sonar allows businesses to send automated messages to their customers, which saves time and increases efficiency. Sonar is user-friendly and easy to navigate, making it easy for businesses to integrate it into their daily operations. Cons Sonar is user-friendly and easy to navigate, making it easy for businesses to integrate it into their daily operations. Some customers may not feel comfortable sharing their personal phone numbers with businesses, which can lead to privacy concerns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BK Ben K. Operations Manager Real Estate ### "Great Product - EXCELLENT Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2019 Pros Sonar's out-of-the-box setup is basically perfect. Unlike many SaaS products we've used in the past, this required very few customizations to work smoothly, and everything was excellently handled by their incredible support/success team. I received quicker service than I typically receive from my internal IT team. Cons Some of the salesforce syncing has been finicky, but I'm pretty sure 90% of that is due to our customized Salesforce settings and not Sonar's fault. But the workarounds are very minor, so everything is logged and trackable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/149904/Sonar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.