# Sonar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Sonar the right SMS Marketing solution for you? Explore 8 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/149904/Sonar/reviews --- Sonar 3.8 (8) [View alternatives](https://www.capterra.com/p/149904/Sonar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Sonar Ease of use 4.0 Customer Service 3.3 ## Showing most helpful reviews Showing 1-8 of 8 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Vivek Y. Software developer Computer Software Used the software for: 1-2 years ### "my review on sonar sms marketing" April 10, 2023 5.0 Pros Cost-effective: Compared to other marketing channels like TV or radio, SMS marketing is relatively affordable, and Sonar's pricing is competitive.High open rate: SMS messages have an average open rate of 98%, making them a highly effective way to communicate with customers.Personalized messages: Sonar allows businesses to customize their messages and personalize them with customers' names or other details, which can improve engagement and response rates. Cons Limited message length: SMS messages have a character limit of 160 characters, which can be a challenge for businesses looking to communicate more complex information.Spam concerns: Customers may perceive SMS marketing messages as spam and opt out of receiving them, damaging the relationship between the business and the customer.Limited tracking and analytics: Sonar provides limited tracking and analytics features, which may make it difficult for businesses to measure the effectiveness of their SMS marketing campaigns. Review Source Response from Sonar April 12, 2023 Hello, Thank you for your review. I just wanted to add some clarification. We don't have a limit on the number of characters you can have to send a message. A standard SMS segment is 160 characters, but you can send messages as long as you wish. The other item I wanted to follow up on is Analytics. We provide an analytics dashboard within the application as well as campaign performance. Feel free to email support@sendsonar.com so we can help you find the information you need. -NB VR Verified Reviewer Assistant Manager Oil & Energy Used the software for: 1-2 years ### "Very helpful for SMS marketing & chatbot." March 2, 2023 5.0 Overall, I will use it as of now.Suggestion - please work on changing the manual process. Pros 1\. Automation of responses.2. Texting & messaging to a larger audiences with just one click.3. Personalised message are very useful.4. Messaging can be done in a structured manner.5. Lead, campaign & contact management are also good features.6. Chatbot feature.7. Customization & Integration option is really helpful. Cons 1\. Few things are still manual, which is time consuming.2. Sometimes, it is inefficient when uploading the list.3. Page is not auto updated, it have to be refreshed to get the new messages. Review Source DG David G. Owner Retail Used the software for: 2+ years ### "Unfavorable Contract Terms" March 22, 2023 2.0 It is ending on an extremely sour note Pros SMS itself is a very powerful tool. Their system allowed my to adjust who was receiving messages and was relatively easy to change via upload. Cons Multiple messages that I pushed out through their system failed. There is no alert for this and the message failures were not due to anything that I did incorrectly. When asking for a credit for these failures, I was offered an amount much lower than I was willing to accept. I lost thousands in sales not realizing messages did not go through. When I attempted to close the account, I was told there would be a $600 early termination fee. I signed up over 2 years prior, but the contract auto-renews without notice or any approval required. Be careful. Review Source Mukeshkumar J. Lead Consultant Information Technology and Services Used the software for: 2+ years ### "Time saving and effective tool for automated business responses and customer engagement" February 25, 2023 5.0 Pros Sonar's text message features are useful in engaging customers in a personalized manner. It is very effective for business. Sonar allows businesses to send automated messages to their customers, which saves time and increases efficiency. Sonar is user-friendly and easy to navigate, making it easy for businesses to integrate it into their daily operations. Cons Sonar is user-friendly and easy to navigate, making it easy for businesses to integrate it into their daily operations. Some customers may not feel comfortable sharing their personal phone numbers with businesses, which can lead to privacy concerns. Review Source VR Verified Reviewer Assistant Manager Oil & Energy Used the software for: 6-12 months ### "Flexible tool for SMS Marketing " May 6, 2023 4.0 Overall, it has been helpful for SMS Marketing. Pros 1\. Personalised message.2. Mass messaging. 3. Scheduling of messages at the correct time.4. Keywords targeting.5. Detailed reporting helps in analysing the result.6. Automated responses.7. Lead generation & lead management. Cons 1\. Technical glitches while using it.2. Manual refresh needs to be done for updating the page. Review Source PC Patrick C. Owner Construction Used the software for: 6-12 months ### "Don't use this company! it is really bad!" December 7, 2023 1.0 Terrible!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Pros The day my contract runs out, and I don't have to deal with them again. Cons Sending a text message. It is like using DOS before we had windows. Switched from [Podium](https://www.capterra.com/p/164285/Podium/) Because Sonar sucked!!!!!!!!!!!!!!!!!!!! Review Source BK Ben K. Operations Manager Real Estate Used the software for: 6-12 months ### "Great Product - EXCELLENT Support" October 1, 2019 5.0 Pros Sonar's out-of-the-box setup is basically perfect. Unlike many SaaS products we've used in the past, this required very few customizations to work smoothly, and everything was excellently handled by their incredible support/success team. I received quicker service than I typically receive from my internal IT team. Cons Some of the salesforce syncing has been finicky, but I'm pretty sure 90% of that is due to our customized Salesforce settings and not Sonar's fault. But the workarounds are very minor, so everything is logged and trackable. Review Source Akshay P. Senior Software Engineer Information Technology and Services Used the software for: Less than 6 months ### "Sonar chatbot review" March 2, 2023 3.0 It was a decent experience with both pros and cons Pros The automated responses are nice and quick Cons Customer support needs improvement where quieries are resolved immediately Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.