# emBlue Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about emBlue Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/150149/emBlue/alternatives --- # emBlue Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) emBlue ## What is emBlue? emBlue will register all activity of a person who has received an email and will discover his interests and brand's fidelity. We'll use this data to deliver relevant messages and real time content to engage audiences. We. call this Hyper - segmentation. ## What is emBlue used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 91 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Starting price $34 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for emBlue?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.embluemail.com/&name=emBlue) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### emBlue 4.4 (91) VS. [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $34 Usage Based, Per Month Starting Price $16 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (91) Ease Of Use 4.6 (15,675) Value For Money 4.2 (82) Value For Money 4.5 (12,139) Customer Service 4.4 (88) Customer Service 4.6 (10,617) ## emBlue alternatives [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Mobile Optimization 4.4 (10) 20.00% of 10 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users List Management 4.3 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Reporting/Analytics 4.3 (7) 14.29% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customizable Fields 4.7 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Contact Management 4.2 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 5.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns emBlue 83 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Store and manage images Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Identify the physical location of an individual, asset, device, etc. Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Create many versions of emails, forms, or actions and gauge which is most effective Create and update newsletter content to increase engagement Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Streamlining repetitive tasks and activities through automated and predefined workflows Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Analyze and gain insights into data in real-time Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Track visibility and traffic from search engines Group leads or contacts based on their specific characteristics Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.2 (90) 4.2 Based on 90 reviews ## Pricing Value for money 4.2 (82) Free Trial Free Version Starter $34.00 Usage Based,Per Month Value for money 4.2 (82) 4.2 Based on 82 reviews ## Integrations [ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[ VTEX](https://www.capterra.com/p/159471/VTEX/)[ MailMunch](https://www.capterra.com/p/190319/MailMunch/)[ Store Manager for PrestaShop](https://www.capterra.com/p/239085/Store-Manager-for-PrestaShop/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (88) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (88) 4.4 Based on 88 reviews ## User reviews Overall rating 4.4 Based on 91 reviews Filter by rating 5(46) 4(34) 3(9) 2(2) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Analista de Email Marketing Marketing and Advertising ### "Emblue everyday plataforma " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 28, 2024 Pros It’s easy to use and friendly with the user including an app Cons Sometimes it’s a little bit slow but not many just a few times like once about 2 months. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Growth Retail ### "Emblue la plataforma ideal para email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 30, 2023 Mi experiencia fue muy positiva, el costo no es el bajo del mercado, pero el acompañamiento en todo momento es algo que apreciamos muchísimo. Pros La facilidad de implementarlo con nuestro sitio web de ventas Cons Contiene textos técnicos que no se entienden o por desconocimientos nuestros. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) El acompañamiento es fundamental, es algo que apreciamos mucho. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reasons for choosing emBlue El acompañamiento y los ejemplos de exitos reales que podriamos implementar. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FA Felipe A. Social Media manager Marketing and Advertising ### "Herramienta necesaria" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 November 15, 2023 Pros La facilidad de tener una herramienta completa para todas las plataformas necesarias Cons Algunas fallas en ciertos horarios del día para poder configurar el envío simple de un mensaje, algo muy puntual Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OP Orazio P. Consultor de internet Marketing and Advertising ### "Muy buena plataforma para agencias que dan servicios de emailing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 4/10 November 6, 2023 El equipo humano de emBlue se involucra mucho en todos los aspectos del servicio, es un SaaS con alma Pros Todo en español: la plataforma, el soporte, la facturación local ! Cons Los nuevos planes de precio privilegian a los clientes / agencias con alto volumen de envíos. Reasons for choosing emBlue El soporte local y el idioma de la plataforma, mis clientes prefieren español. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Consultor Senior Asuntos Públicos Marketing and Advertising ### "Totalmente recomendado, gran acompañamiento " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 23, 2023 Se nota que es una empresa cuyo objetivo es hacer que a sus clientes les vaya muy bien. Están muy pendientes de mis objetivos y de cómo ayudarme a conseguirlos. Pros Tienen equipo 100% disponible para optimizar el uso de la plataforma. No te quedas solo con la plataforma. De verdad es una empresa enfocada en el éxito del cliente. Cons En todo el tiempo que llevo trabajando con EmBlue no he tenido mayores dificultades. Las dudas que me han surgido sobre el uso de la plataforma me las han respondido de inmediato. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AY Adriana Y. Productora Ejecutiva de Teatro Performing Arts ### "Es una herramienta que me ayuda bastante en la promoción de mis actividades. " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 14, 2022 En lineas generales es buena. Lo seguiré utilizando Pros Es importante en mi tarea saber qué cantidad de gente abrió mis correos, incluso quien lo hizo mas de una vez. Cons me cuesta poder agregar el mail para que puedan responderme y me cuesta agregar listado de usuarios a los grupos ya creados. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MR Mariela R. Asesor comercial Higher Education ### "Mejora de plantillas y aplicaciones de grupos" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 13, 2022 Muy buenq Pros La segmentación que per.ite al subir el excel Cons La nula actualización de plantillas educativos Switched from [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) Para mejorar tasa de aperturas Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reasons for choosing emBlue Por precio Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MG Marisabel G. Marketing Electrical/Electronic Manufacturing ### "Muy bueno!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 6, 2022 Pros Prestan excelente servicio al cliente y apoyo para usar las herramientas Cons Hasta ahora, todo me ha gustado. Habria que esperar un pcoo mas para sacar mayores conclusiones. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Adrian S. Director Import and Export ### "Excelente plataforma de comunicación digital." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2022 Pros Es una plataforma fácil de manejar, es amigable y cuenta con diferentes herramientas aparte del Email Marketing. Cons Al día de hoy ha cumplido con todas las expectativas. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Alethia R. Coordinadora de proyectos Architecture & Planning ### "Excelente Plataforma" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2022 Desde el inicio he tenido un acompañamiento conteste el cual me ha ayudado a tener mejores resultados en mis campañas Pros Su acompañamiento y la estrategias para automatizar las comunicaciones de mi empresa Cons me gustaría tener mas información sobre los contactos Switched from [Doppler](https://www.capterra.com/p/199491/Doppler/) Mejor plataforma Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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