# Hexfit Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hexfit Software - reviews, pricing plans, popular comparisons to other Personal Trainer products and more. Source: https://www.capterra.com/p/150393/Hexfit --- # Hexfit Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 23, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hexfit ## What is Hexfit? Hexfit est né pour permettre aux professionnels de la santé d'offrir un service de qualité supérieure à leurs clients et d'exercer leur profession en améliorant leur productivité et leur rentabilité permettant ainsi l'amélioration du processus d'atteinte des objectifs de leurs clients. Notre mission est de développer les meilleurs outils de suivi client pour pouvoir optimiser vos activités au quotidien. ## What is Hexfit used for? [Personal Trainer](https://www.capterra.com/personal-trainer-software/)[Fitness](https://www.capterra.com/fitness-software/)[Nutritionist](https://www.capterra.com/nutritionist-software/) Top alternative Featured Overall rating Based on 126 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $9 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hexfit?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://myhexfit.com&name=Hexfit) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hexfit 4.6 (126) VS. [4.8 (378)](https://www.capterra.com/p/202837/Everfit/reviews/) Starting Price $9 Flat Rate, Per Month Starting Price $19 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (126) Ease Of Use 4.8 (378) Value For Money 4.2 (123) Value For Money 4.6 (370) Customer Service 4.7 (126) Customer Service 4.8 (365) ## Hexfit alternatives [4.7 (3,635)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (42)](https://www.capterra.com/p/206847/Foodzilla/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [My PT Hub](https://www.capterra.com/p/146651/My-PT-Hub/) [4.6 (3,178)](https://www.capterra.com/p/146651/My-PT-Hub/reviews/) Starting price $22.50 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146651/My-PT-Hub/) Highest Rated [TrueCoach](https://www.capterra.com/p/155784/truecoach/) [4.8 (838)](https://www.capterra.com/p/155784/truecoach/reviews/) Starting price $25.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155784/truecoach/) [View all alternatives](https://www.capterra.com/p/150393/Hexfit/alternatives/) ## FAQs about Hexfit Overview ### What problems does Hexfit solve? Hexfit solves slow program creation, scattered client records, and weak follow-up by centralizing workout, nutrition, messaging, progress tracking, and exercise history in one easy-to-use hub. Kinesiologists, personal trainers, rehab professionals, and clinic administrators benefit most by delivering faster, more personalized coaching and clearer client engagement, including remote support. Answer based on 95 reviews Overview ### Which roles and teams benefit most from Hexfit? Hexfit is most used by personal trainers, sports coaches, and kinesiologists who build workout programs, track client progress, and manage fitness assessments. Physiotherapists use it to support rehabilitation plans, while gym owners, directors, and studio managers rely on it to standardize services, oversee client records, and streamline daily operations. Answer based on 126 reviews Overview ### What company size and industries is Hexfit built for? Hexfit serves small fitness and health businesses, with 97% of reviewers from small companies and 51% in health, wellness and fitness. It also fits sports organizations, which make up 40% of reviewers, plus smaller shares in professional training and coaching. The most common use case is personal training at 90%. Answer based on 126 reviews Features and Usability ### What are the key features of Hexfit? Hexfit includes core coaching tools like exercise program creation, a large exercise library with video support, and customizable templates for training plans. Differentiating features include client management, progress tracking, chat/messaging, nutrition planning, and appointment scheduling, giving coaches a centralized hub for workouts, follow-up, and client communication. Answer based on 57 reviews Integrations ### Which third-party tools and platforms does Hexfit integrate with? Hexfit integrates with 9 third-party tools, including scheduling, calendar, email, payments, and fitness management platforms. Key integrations include Acuity Scheduling, Google Calendar, Microsoft 365, Microsoft Outlook, Mailchimp, Mindbody, Stripe, Xplor Deciplus, and Zapier. Answer based on 6 reviews Getting Started and Support ### How easy is it to onboard and train a team on Hexfit? Hexfit is generally easy to onboard, with an intuitive interface that coaches and trainers pick up quickly for building programs and managing clients. Training is available in person, live online, webinars, documentation, and videos. Reviewers note admins may need guided sessions at first, while some clients need extra time early on. Answer based on 18 reviews Getting Started and Support ### What customer support options does Hexfit offer, and how do users rate the experience? Hexfit offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as quick, accessible, and helpful, especially via in-page chat, though some report wanting more human guidance and training during setup and configuration. Answer based on 79 reviews Exercise management ### How well does Hexfit handle exercise management? Hexfit makes exercise programming and client workout tracking easier for many coaches, trainers, and kinesiologists. It offers a large exercise library, custom exercise creation, workout templates, videos, and exercise history, though some users find mobile use harder, exercise search less intuitive, and in-session substitutions or special logging options limited. Answer based on 47 reviews ## Who uses Hexfit? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 106 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 106 reviews Entrepreneurs/Owners 17% Entrepreneurs/ Owners 17% Consulting 15% Administrative 14% Health & Medical 10% Others 44% Top industries Based on 106 reviews Health, Wellness and Fitness 49% Sports 45% Professional Training & Coaching 3% Entertainment 2% Other 1% ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Exercise Library 4.4 (77) 88.31% of 77 reviewers that rated this feature as important or highly important Database of frequently used, popular workout routines Mobile App 4.2 (72) 86.11% of 72 reviewers that rated this feature as important or highly important Access the system via a mobile application Client Profiles 4.3 (67) 88.06% of 67 reviewers that rated this feature as important or highly important Record client information and feedback Activity Tracking 4.4 (62) 90.32% of 62 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Fitness Plan 4.5 (55) 83.64% of 55 reviewers that rated this feature as important or highly important Create custom workout plans for your clients based on their specific goals Client Management 4.3 (51) 90.20% of 51 reviewers that rated this feature as important or highly important Manage contact details and communication with clients Hexfit 67 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users View and track information about potential allergens in food items Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Automatically create schedules based on business needs or employee availability and qualifications Create, manage, and send invoices or bills to customers Create, update, and manage bookings, itineraries, and reservations Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Communicate using direct chat or messages within the system Schedule in-person or online classes Manage contact details and communication with clients Private online space that lets businesses securely share documents and provide information access to clients Record client information and feedback Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Accept and process credit card transactions Record customer information, purchase history, and other notes A collection of customer information such as contact details, demographics, previous interactions, etc. Add customized logos and colors to align with company branding Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Measure, calculate and analyze the nutritional content of meals or recipes Electronically collect payments for goods or services Track employee schedules, availability, and performance across projects and tasks Database of frequently used, popular workout routines Administer standardized fitness assessments to gauge current fitness level Create custom workout plans for your clients based on their specific goals Documentation of food and calorie intake Use AI to generate content in the form of text, images, videos, etc. Establish measurable goals and objectives and track their progress over a specific period of time Suggesting health goals and plans to clients or patients Information, data and reports that are being tracked over time Designed for trainers who offer online and in-person sessions Designed for trainers who offer in-person sessions Applying knowledge of food, nutrients, food habits & preferences to analyze nutritional content and plan wholesome and attractive meals Records of patients' medical history Contact members listed in the database through email, SMS, social, phone, etc. Database of members to track personal information of individuals and families Access the system via a mobile application Manage and support multiple languages Manage and support multiple locations Searchable database containing the nutrient values of food items List of nutrients or ingredients present in food items Scientific process of assessing the types, amount & nutritional content, including calories, vitamins & minerals for food/food products Nutritional content of the food consumed on a daily basis Create customized diets based on each of your client's needs Book meetings and appointments through a website or digital platform Designed for trainers who offer online sessions Accept, record, and reconcile financial transactions Reporting on how each user, task or process has advanced since its initiation Trigger clickable pop-up messages Ability to record, store, update, and retrieve information Automated process of charging customers at regular intervals for repeated access or use of a product or service Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns At least a username and password is required to access the system Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Get Advice We can help you find the software with the features you need. Features 4.4 (126) 4.4 Based on 126 reviews ## Pricing Value for money 4.2 (123) Free Trial Free Version Pro $9.00 Flat Rate,Per Month Value for money 4.2 (123) 4.2 Based on 123 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Mindbody](https://www.capterra.com/p/40229/MINDBODY/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (126) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (126) 4.7 Based on 126 reviews ## User reviews Overall rating 4.6 Based on 126 reviews Filter by rating 5(80) 4(41) 3(4) 2(1) 1(0) Mentioned topic Sorted by most recent LR Luis Roberto C. Director Health, Wellness and Fitness ### "una buena herramienta." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 6, 2026 Al comienzo se le dificultad porque no tiene claro sus herramientas mientras tu la utilizas va aclarando las dudas y manejándola cada vez mejor. Pros la facilidad de manejar la plataforma, donde es una herramienta que le facilitad ilustrar su trabajo en entendimiento para sus clientes. Cons No todos los videos son de buena calidad, y los nombres técnicos de cada ejercicio no tiene variantes de como se conocen en diferentes países. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JD Jesus david B. Entrenador Military ### "Hexfit plataforma " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 5, 2026 Excelente plataforma de apoyo para mis asesorados, muy cómoda y sobretodo profesional esto le da un plus a tus personalizadas Pros Facilidad de gestionar los usuarios y sus entrenamientos, una plataforma con precios asequible para quien la desee utilizar Cons Al principio quizás pueda parecer un poco compleja de utilizar, con aparentemente muchos pasos, pero después de un tiempo mejora Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EC Elias C. Entrenador Sports ### "Iron Tiger gym " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 4, 2026 Realmente muy buena experiencia, buen funcionamiento y me ha permitido mejorar el servicio que entregó a mis clientes Pros Lo fácil que es trabajar en la aplicación. Está muy bien estructurada para que sea simplemente subir datos. Cons Hay cosa mínimas, pero que podrían mejorar, quizás que como entrenador pueda ingresar a mi perfil por medio de la aplicación Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Para mejorar el servicio que entregó a mis clientes Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Miguel M. Owner Health, Wellness and Fitness ### "Ventajas y desventajas de usar Hexfit" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 April 27, 2026 Super buena plataforma muy buena atencion de la parte de soporte, siempre resuelven mis dudas. 9/10 de puntuación le doy a la app Pros La facilidad de hacer programas y crear nuevos clientes, facilidad de uso de la app, facilidad de referir a otros Cons Que no pueda programar sesiones de running y bicicleta, como su competidor training peaks, entonces eso seria lo unico Alternatives considered [Arlo Training Management Software](https://www.capterra.com/p/141006/Arlo-Training-Event-Software/) Reasons for choosing Hexfit Me lo recomendo un amigo y vi la facilidad de uso Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Anna B. Kinesiologist Health, Wellness and Fitness ### "Try it, you won't look back!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 29, 2026 Wonderful app that supports me as a healthcare professional. Many features are available. Very responsive team. HexFit Lab is an incredible addition that keeps our practice on top of technological progress. Pros I liked the variety of exercises and the professionalism. It truly makes my kinesiology job easier. I can have everything on one app, keeping my client's information organized and sharing it with them easily. The app developers are quickly available when I need help. Cons The nutrition side needs development. When making nutrition plans, some basic foods are missing, and it would be nice to create meal alternatives within the same program. Also, for my online business, it would be nice for the client to be able to upload pictures and videos into the documents I ask them to fill. It is an expensive app if you want unlimited clients. Switched from [Fitlog](https://www.capterra.com/p/210082/Fitlog/) Smaller exercise bank, especially for mobility and stretching. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YL Yann L. Educateur sportif Health, Wellness and Fitness ### "Pas de mensonge que de l'efficacité." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 17, 2026 Complètement satisfait du logiciel pour l'offre dédié, peut être une évolution vers le pro plus tard. Pros Le fait que tout soit centralisé, l'ergonomie simple de mise en place et de compréhension ainsi que l'application de tests. Cons Le coté alimentation moins efficace que Promeal plan, sur le coté prise en charge, questionnaire, recettes, liste de courses... Switched from [Ekklo](https://www.capterra.com/p/10033990/Ekklo/) entreprise fermée et décevante sur la simplicité d'utilisation Alternatives considered [Ekklo](https://www.capterra.com/p/10033990/Ekklo/) Reasons for choosing Hexfit La recommandation par un collègue de confiance Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MH Maxime H. Coach sportif Health, Wellness and Fitness ### "Meilleure appli de coaching ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 10, 2026 Excellente, d'autant plus que le staff de Hexfit est extrêmement réactif lorsque nous avons besoin d'aide. Pros Un véritable logiciel tout en un, permettant un suivi complet de ses client de façon très professionnelle. Cons La bibliothèque d'exercices est immense, mais parfois lorsque l'on veut rechercher un exercice très particulier c'est un peu fastidieux de le trouver. Mais dans le pire des cas il y a toujours la possibilité de créer son propre exercice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Aurore M. Coach sportive et naturopathe Health, Wellness and Fitness ### "Facile d'utilisation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 22, 2026 Merci beaucoup pour cette application, facile d'utilisation. Je suis ravie d'avoir choisi cette application. Mes clientes en sont ravies aussi. Pros Créer un programme, cloner les séances pour avoir une base de travail, attribuer les programmes. Très intuitif Cons Il est difficile parfois que le chargement du programme dans le calendrier ne marche pas. C'est un peu embêtant car je suis obligée de refaire les séances. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AW Alize W. Coach sportif Professional Training & Coaching ### "Satisfaite " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 February 17, 2026 J’utilise l’application depuis peu, je suis pourtant déjà satisfaite. Cela me facilite la vie et l’organisation des programmes clients. Pros L’aspect pratique dans la conception de programme et le suivi client. L’application est riche de possibilités que je n’ai pas encore exploitées Cons L’interface client n’est pas toujours super claire sur les circuit, exercices liés, etc. Le client n’a pas toujours une très bonne visualisation de la structure Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GR Gael R. Coach sportif Health, Wellness and Fitness ### "Super application " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 9, 2026 Super expérience avec mon ancien gym. Tellement bonne que j'ai renouvelé en prenant hexfit pour mon compte professionnel en France Pros Tout les services qu'il proposent Leurs Programmes avec toutes les différentes utilisations, test, messagerie. C'est très complet Cons Les exercices que je ne trouve pas toujours dans leurs banque d'exercices. Dans mon gym commercial il y a beaucoup de machines Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/150393/Hexfit/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [My PT Hub vs Hexfit](https://www.capterra.com/compare/146651-150393/My-PT-Hub-vs-Hexfit)[TrueCoach vs Hexfit](https://www.capterra.com/compare/150393-155784/Hexfit-vs-truecoach)[FitBudd vs Hexfit](https://www.capterra.com/compare/150393-227564/Hexfit-vs-FitBudd)[Everfit vs Hexfit](https://www.capterra.com/compare/150393-202837/Hexfit-vs-Everfit)[ABC Trainerize vs Hexfit](https://www.capterra.com/compare/140262-150393/Trainerize-vs-Hexfit) [Mindbody vs Hexfit](https://www.capterra.com/compare/40229-150393/MINDBODY-vs-Hexfit)[PT Distinction vs Hexfit](https://www.capterra.com/compare/141155-150393/PT-Distinction-vs-Hexfit)[WeStrive vs Hexfit](https://www.capterra.com/compare/150393-206546/Hexfit-vs-WeStrive)[NutriAdmin vs Hexfit](https://www.capterra.com/compare/150393-151688/Hexfit-vs-Nutriadmin)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)