Zaius

Zaius


4.5 / 5
21 reviews

Who Uses This Software?

Ecommerce and retail brands in the SMB & mid-market space looking to increase CLTV, average order value, and drive more repeat purchases.


Average Ratings

21 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Zaius
  • zaius.com/
  • Founded 2014
  • United States

About Zaius

Marketing Automation built for ecommerce marketers. When a single customer view is at the core of your marketing, amazing things can happen. Thats why Zaius brings together CRM, marketing automation, and analytics in one dream B2C marketing platform so you can deliver beautiful, relevant, and effective messages across channels and devices in real-time, and discover revenue opportunities you never even knew existed.


Zaius Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Zaius Reviews Recently Reviewed!


Capterra loader

Early adopter, big fan of platform, even bigger fan of the folks who stand behind it.

Apr 06, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been a customer since their early days and have seen them grow, which is no surprise. I've found them vastly superior to other "Enterprise" email service providers, like Bronto, Salesforce (Exact Target), Responsys, etc.

What's awesome is Zaius stores everything each site visitor does, whether personally identified or not. So when the user is finally identified, all their past website interactions are attributed to them and voila, you have rich customer profiles you can market to. And boy, can you market to them.

Fundamentally, if you can dream it, the odds are quite good that YOU (and I literally mean "you, the marketer") can do it on your own. And I/m not talking about cart abandonment or browse abandonment, but MUCH cooler stuff.

We just started a campaign that takes customers who browsed

1) Any one apparel brand's products three times within 14 days , and...

2) Didn't buy any apparel from that brand in the last 14 days, and...

3) Haven't gotten an email from this campaign in at least 5 days, and...

4) Haven't gotten any marketing emails from us in 2 days, will then get

5) A dynamic email with that days most popular apparel items from just that manufacturer, and...

6) With only be the gender of apparel they were looking at.

What other platform can do something like that? None. And how long did it take to build this continuously running campaign, including the responsive creative? A few hours.

If you can dream it, you can probably do it.

Cons: Because the platform is just a few years old, there are some things that are not in it yet or are still maturing as it gets used by customers.

Having a subscriber center where users can signup for or unsubscribe from any or all of the campaigns you have is not ready yet, but it is finally coming. Same with a customer API we can get at some of this customer information, but it is on the roadmap. Recommendations were just released, but as a v1 feature, it will need some time to mature. They have a nice WYSIWYG email designer, which has gotten a lot better over the past 18 months, still has some rough edges to it, but they are working on it too.

The best part about having any cons with the product is they really do listen to their customers and I never feel like there is no hope or chance that we will get what we need. And for that, I am grateful.

Software Shortcomings Overcome by Customer Support

Jun 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors.

We primarily chose Zaius as audiences can be synced to Google and Facebook as remarketing audiences, which allows us to put out omni-channel campaigns to reach users where they spend the most time.

The Email Template Editor is hands-down better than anything I've used in the past, allowing me to quickly design an attractive campaign quickly.

The dedicated on-boarding team made implementation easy, and the assigned account manager onboarding consistently goes above and beyond to answer questions or even do what you needed for you (like verifying/creating a very complex audience or segment), which I find refreshing. It's indicative of a partnership, not just some software we're paying for access to.

Cons: There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it).

For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.

Overall: Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.

Access to customer information at my finger tips + Fantastic customer service

Oct 24, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: TESTING! Like all marketers, I love a good A/B test, and Zaius allows me to run tests all day long and I'm able to create my own test buckets without needing tech support. I'm able to access my user data and create segments that I'd normally need to request through another team. Love having the ability to do so many things on my own! The tech support team is a huge help. They respond quickly and are knowledgable in helping me through any issues that I've encountered.

Cons: The tool has it's quirks, and some of the features aren't very user friendly -- when I'm creating complicated segments, I often have issues with setting up (they are working on a fix for this). Also, I'm also not super savvy with their reporting suite. I often find myself needing to rely on their customer support team to help me with reporting. Finally -- wish it had more predictive features -- used machine learning/AI for recommendations.

Overall: It's a great tool for the price. Have access to a tremendous amount of data that I'd typically need tech support to help pull. Able to make decisions and iterate on learnings very quickly.

Capterra loader

Highly recommended Email/CRM platform for online retailers

Oct 10, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very high support level from account managers and their internal customer service. Higher than the competition. The platform is very flexible with intricate personalization possible. We've been able to get very creative and hyper targeted with campaigns because of that. For example, created an email blast called Price Drop where we targeted viewers who browsed a product page months earlier and then, sent them a notification that the same item "just went on sale" and was available.

Cons: No huge negatives to speak of. The only gripe would be that we spend so much time on developing email blasts that it's been difficult to carve time for the advanced reporting capabilities of Zaius.

Overall: We were able to increase email revenue substantially and develop better customer retention practices with lifecycle emails. (post purchase follow-up, winback, abandonment and customized product suggestions). Some time saved as well thru having a reliable partner where the client didn't have to figure out every aspect of campaign out for themselves.

Capterra loader

Powerful behavioral analytics and campaign management for B2C CRM

Oct 09, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Flexible UI that allows complex analysis of our event stream data. We love the attribution modeling and funnels. It's great to be able to take our behavioral insights and use them within Zaius to drive campaigns to reach our customers. They have a full set of APIs through which we can access all our data and reports, making it easy to integrate Zaius with other tools.

Cons: Since it's so powerful, it can take a newbie a bit of time to understand the building blocks needed to generate their own reports.

Zaius gives us a view of individual visitors across our digital channels and lets us act on it

Oct 03, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Great support getting us up and running.

- Relatively easy to onboard data.

- Email authoring made a huge difference for us. We were going to have to find someone else to help with this -- but this has enabled us to do a lot more with the data we have and create much better experience for our clients

Cons: - Needs levels of access control -- we have plenty of people who should be able to run reports, for example, but we don't want them to be able to mess with templates.

Overall: Helps us drive incremental revenue with truly personalized email. Dynamic segmentation around user behavior is also a key benefit.

Excellent platform

Jun 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: This was the best product I have encountered with the ability to dynamically analyze member/traffic data for behavioral segmentation. Zaius was a great partner with assistance and an ability to create customization within their product to suit specific business needs.

Cons: Only con would be it takes adjustment to learn terminology used by the product. This was easily overcome.

Great way to jump into automated emails for Magento e-commerce websites.

Jun 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: We have had great support in getting Zaius integrated with our Magento website and campaigns set up to help convert visitors that visit our website or were once a customer and have fallen off. Automations for Abandoned Cart, Browse Abandon and filtering email campaigns based on buying / browsing patterns has greatly improved our open / click through rates.

Cons: While this is a big leap ahead of where we were at, there is still some room to improve on for features, such as customer preferences for emails. One goal we have for our customers is a method to control what types of emails they receive and how often instead of simply unsubscribe from all future emails. An option to open up a preferences and check what they want to receive or "pause" emails for a period, would be a nice feature that we are seeing more and more with email subscriptions today.

Capterra loader

I've been a long time customer. I implemented Zaius as a CMO in two different eCommerce businesses.

May 30, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The quality of support is good and the fact that it's fully automated and dynamic. The editor for creating emails is very well designed.

Cons: Even though it works fine once set up, the set up phase took a while, the technical documentation is not good enough.

Overall, the onboarding process was a bit frustrating and took too long.

Powerful solution with capable support - differentiated in a very good way

Nov 14, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The flexibility to apply its strengths to many business situations while providing meaningful and structure to assure data is actionable. So often data is simply collected or aggregated - Zaius help extend this capability to insight and action, natively.

Cons: The development roadmap is ambitious and expansive. The more you use the software the more you want to push limits, and sometimes those limits aren't ready to be pushed. Time will improve this.

Capterra loader

Flexible tool for personalized marketing delivered 3x ROI compared to other ESPs

Jan 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Its very flexible, meaning you can create segments and campaigns that are as complex and nuanced as your business.

Cons: Because of the flexibility, some parts of the tool are hard to understand, but the great customer support and continually improving documentation make this less and less of an issue.

Impressive product, lots of features, great team

Apr 19, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Email builder, customer service, price

Cons: not enough prebuild reporting.

Overall: I've been using Zaius for 4 months, and so far they have lived up to every promise and then some. They have rolled out new features, like the Email builder which is very easy to use. The software is powerful, if you're a data geek you will love it. Because it is so feature rich, I needed some help getting some of the reporting set up, but my account manager is on top of everything.

This is a great platform if you have multiple sites/ brands as you can get a whole customer view and how they interact with each channel. Behavioral triggers like cart and browse abandonment are easy to set up, and we are just getting price drop emails set up as well.

I'd say they provide a lot of value and would recommend to others!

Recommendations to other buyers: I'm excited to watch this company grow, they are a hungry, capable, and talented group.

The power of the platform is amusing and we can't wait to get to its full potential

Jun 04, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's a direct to consumer-focused ESP so there are no unnecessary 'b2b' tools

Centralizing our reports is a huge pro - we can a healthy amount of reports from email, apps, and social all related to the traffic and conversions on the website

Zaius flexibility is great - we can plug in a lot of things to it to help create the eco-system

Cons: A little hard to get our head around it because it's such a flexible tool.

Integration may take some time as you're plugging in a lot of different data sources

You can't get data out of Zaius to trigger other automated actions in external tools (something they are working on)

Overall: Centralizing all our reports and email automation for e-commerce store

Capterra loader

Zaius is a powerful product that allows businesses to gain unique insights about user behavior.

May 30, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: - Flexibility

- Email campaign manager

- Segment builder

- Granularity of user insights

- amount of data

Cons: - Very skewed toward e-commerce business models

- Email campaigns are marketing-based only, making transactional emails more difficult to incorporate into the user cycle

Robust & Insightful

Dec 06, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I participated in a trial period with this software and there was a lot that I liked about it. It was powerful in the sense that it showed how each marketing channel was impacting success. I was/am curious about top conversion paths to various goals.

Cons: There wasn't anything that I didn't like, other than that the sales rep contacted me 3-4 times a week for 4 weeks. One thing is that they would have had to build a custom report just for our situation, but I found it impressive that they were willing to accommodate our needs. We ended up not going with them because they encourage you to use their ESP so that they can track all email touchpoints (which makes sense). Our email manager elected to stay with a different platform for now, but down the road I foresee us using Zaius for our attribution needs.

Helped us get smarter about our Email Marketing

May 29, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use. So many capabilities. Deliverability has been excellent. Customer Service has been great. Love the segment builder to be able to build elaborate segments based on multiple criteria.

Cons: Form builder needs work, and more in depth reporting. They have both of these on the horizon and are very transparent about whats coming and when. Love that visibility.

Overall: Helped us be smarter about our Marketing.

Very powerful tool, and not so complicated to use.

Jun 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: They pay attention to customers feedback, so they keep implementing new features. The system is quite complex, but on the other hand is easy to do things.

Cons: Reporting:

- Speed. It takes quite a long time for the tool to present reports.

- Random errors: sometimes the info just does not display and you need to write to your Zaius manager.

Overall: Now I can optimize by language the auto triggered mails I send.

Capterra loader

I'm very glad I found Zaius. We were able to setup our automated email program quickly and easily.

Nov 14, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automated Aspects and Segmentation Are Sophisticated, Design Features Are Nice, Customer Support is Great, Price is Reasonable, Data Importing is Easy

Cons: I wish they offered text SMS alert capability. They have said they are working on adding this to the platform.

Overall: Able to automate emails to our customers and get reporting that is necessary to run our business.

Having easily accessible audience segmenting capabilities has been a game changer for our company.

Jun 12, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love the email building tools with pre-set and savable elements. Performance tracking is my favorite feature.

Cons: If I accidentally close or click off of something I'm working on, it closes without first prompting me to save my work. I'm kind of scatter-brained so I keep losing work. We need an auto-save feature.

Oct 24, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Exceptional Customer Support from Zaius Team

May 29, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The video embed feature is great as we are working to create better video content to share with our subscribers.

Cons: Although Drag and Drop is self explanatory , it doesn't seem as user friendly right away and you cannot set up shop and go immediately upon installation. Your amazing customer support team helps to remedy this "con."