Who Uses This Software?

Segment is helpful for almost any company that relies on cloud-services for running its business. From mobile apps, to SaaS startups, even brick & mortar retail.


Average Ratings

14 Reviews
  • 4 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $100.00/month
    See pricing details
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
  • Support
    Online
    Business Hours

Vendor Details

  • Segment
  • segment.com/
  • Founded 2011
  • United States

About Segment

Segment makes it dead simple to capture data from any customer touch point and send that data to any tool without having to learn, test, or implement a new API every time. More than 15,000 companies big and small choose Segment to get more from their data.


Segment Features

  • Disparate Data Collection
  • Document Extraction
  • Email Address Extraction
  • Image Extraction
  • IP Address Extraction
  • Phone Number Extraction
  • Pricing Extraction
  • Web Data Extraction
  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge
  • Address Validation
  • Data Deduplication
  • Data Discovery
  • Data Profililng
  • Master Data Management
  • Match & Merge
  • Metadata Management
  • Data Governance
  • Data Masking
  • Data Source Integrations
  • Hierarchy Management
  • Match & Merge
  • Metadata Management
  • Multi-Domain
  • Process Management
  • Relationship Mapping
  • Visualization

Segment Reviews Recently Reviewed!


Capterra-loader

Lifesaver for growth & marketing tech stack

May 18, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

Cons: - Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

Capterra-loader

Great software to remove the burden of countless API integrations

Apr 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Cons: Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Overall: Saved a ton of dev time

Analytics plus science

Apr 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It lets you track a ton of metrics, and identifies users across their lifecycle. You can actually track real metrics.

Cons: It's not perfect. You get some users that can't get matched down stream, and i still see plenty of couldn't track events.

Overall, works as advertised. But expensive.

Mar 19, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money

Pros: Easy to set up, saves developer time from installing 30 different libraries and maintaining those libraries.

Cons: It gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt.

Get your data synced to all your other SaaS tools

Feb 22, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's an invisible product that you don't interface with often, but it gets your data from one software synced to all the other ones including custom data points. Basically it's the easiest way to sync data from multiple apps and your own product/website.

Cons: None really. Some of their integrations are getting older . If you're in the enterprise, their data integrations basically only consist of BigQuery, PostgreSQL and Redshift which may be different than your existing data stack.

Overall: Simple data syncing

Capterra-loader

All the analytics in one place

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support

Pros: I love the concept of Segment - write data once, funnel it to multiple places for any type of analytics you might imagine. Works seamlessly. Very stable and reliable platform.

Cons: At first it can be slighlty overwhelming, but once you get a hang of it - you're not going to regret investing your time.

Capterra-loader

Segment.io for collect data

Dec 15, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Centralise analytics data, both sent by client and server sides of my applications, in a unique data store. Our data science analysts can consume and work on that data easily.

Cons: There is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API.

Makes tracking a breeze.

Dec 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Love the fact that you can both identify your users and easily tigger events across platforms, with one common format/schema!

Cons: First time setup was a little bit confusing. Small learning curve to understand how your Segment schema is relayed to each "destination", but once you get a hang of it you'll never turn back.

really great, simple analytics platform

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Segment.io

Dec 03, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Segment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.

Pros: Easy to get all customer together. Enables to get to own your data in raw format Accessible via BI Tools like Tableau

Cons: Problems with mobile enviornment. Setup takes time.

Recommendations to other buyers: If you use several SaaS tools for marketing automation, it could be very useful to use Segment.com.

Data loss and bad customer support

Apr 04, 2016
1/5
Overall
3 / 5
Ease of Use
1 / 5
Customer Support
1 / 5
Value for Money

Comments: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pros: Reduce the amount of code that handles analytics and tracking No real alternative

Cons: Unreliable. Bad customer support.

A real game changer

Dec 17, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Introducing Segment in our business is a real game changer. We can easily outsource super complicated aspects of our business to the myriad services Segment connects us to.

Pros: Easy to setup, great customer support, excellent choice of services, simply amazing.

Cons: Renaming events once they're already sent would be an awesome feature, although I'm not quite sure if it can be done at all.

Dec 07, 2016
3/5
Overall
4 / 5
Customer Support
2 / 5
Value for Money

Sep 09, 2015
4/5
Overall