Segment

Segment

3.5 / 5 6 reviews

Who Uses This Software?

Segment is helpful for almost any company that relies on cloud-services for running its business. From mobile apps, to SaaS startups, even brick & mortar retail.


Average Ratings

6 Reviews
  • 3.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $39.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
  • Support
    Online
    Business Hours

Vendor Details

  • Segment
  • segment.com/

About Segment

Segment makes it easier for businesses to build great customer experiences by instantly making all of their user data accessible in hundreds of marketing and analytics applications. Developers love the Segment customer data platform because of its elegant APIs and extensive partner ecosystem. Segment is trusted by 7,000 companies including Atlassian, Bonobos, Instacart, Intuit and Trunk Club.


Segment Features


Segment Reviews Recently Reviewed!

really great, simple analytics platform

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Segment.io

Dec 03, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Comments: Segment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.

Pros: Easy to get all customer together. Enables to get to own your data in raw format Accessible via BI Tools like Tableau

Cons: Problems with mobile enviornment. Setup takes time.

Recommendations to other buyers: If you use several SaaS tools for marketing automation, it could be very useful to use Segment.com.

Data loss and bad customer support

Apr 04, 2016
1/5
Overall
3 / 5
Ease of Use
1 / 5
Customer Support
1 / 5
Value for Money

Comments: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pros: Reduce the amount of code that handles analytics and tracking No real alternative

Cons: Unreliable. Bad customer support.

A real game changer

Dec 17, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Introducing Segment in our business is a real game changer. We can easily outsource super complicated aspects of our business to the myriad services Segment connects us to.

Pros: Easy to setup, great customer support, excellent choice of services, simply amazing.

Cons: Renaming events once they're already sent would be an awesome feature, although I'm not quite sure if it can be done at all.

Dec 07, 2016
3/5
Overall
4 / 5
Customer Support
2 / 5
Value for Money

Sep 09, 2015
4/5
Overall