Segment Ratings

Overall
4.5/5
Ease of Use
4.5/5
Customer Service
4.5/5

About Segment

Segment makes it dead simple to capture data from any customer touch point and send that data to any tool without having to learn, test, or implement a new API every time. More than 15,000 companies big and small choose Segment to get more from their data. Learn more about Segment

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Showing 28 of 28 reviews

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Showing 28 of 28 reviews

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Jonny D.
Head of Sales Operations
Financial Services, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
September 2, 2019

“Segment - The Data Layer to Have”

OverallSegment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.
ProsSegment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.
ConsSegment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.
Reviewer Source 
Source: Capterra
September 2, 2019
Guruprasad H.
VP Engineering
E-Learning, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
February 5, 2019

“Good tool for startups”

OverallOverall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.
ProsEasy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.
ConsNot all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.
Reviewer Source 
Source: Capterra
February 5, 2019
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Christopher S.
Head of Product
Food Production, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
April 25, 2018

“Great software to remove the burden of countless API integrations”

OverallSaved a ton of dev time
ProsIt takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.
ConsLike any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.
Reviewer Source 
Source: Capterra
April 25, 2018
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Fayssal J.
CEO
Unspecified
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
July 30, 2018

“Segment is a great tool, if you can afford it then you should start using it right now.”

OverallAlways happy to recommend segment ! A great tool.
ProsThe last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.
ConsPricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.
Reviewer Source 
Source: Capterra
July 30, 2018
Verified Reviewer
Transportation/Trucking/Railroad, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
3/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 27, 2018

“Must have software”

ProsNot sure how one can manage app and web tracking without Segment. It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power
ConsThe capacity to decide which events are sent to each vendors to limit data overusage
Reviewer Source 
Source: Capterra
November 27, 2018
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Srinivas R.
Co Founder & CTO
Events Services, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
4/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
October 24, 2018

“Segment Data collection ”

OverallVery good and solve the key pain point very well
Pros3rd party integration is very good , ease of use and whole ecosystem
ConsPricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU
Reviewer Source 
Source: Capterra
October 24, 2018
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Barry H.
Head of Growth
Computer Software, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
4/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
May 18, 2018

“Lifesaver for growth & marketing tech stack”

Pros- Implement tracking once, automatically and consistently send data to all downstream destinations - Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations) - Easy to understand pricing
Cons- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent - At scale, I could see costs spiraling pretty rapidly
Reviewer Source 
Source: Capterra
May 18, 2018
Christopher C.
Product Manager
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Source: Capterra
July 18, 2017

“really great, simple analytics platform”

ProsExtreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.
Source: Capterra
July 18, 2017
Onur P.
CRM & BI Manager
Broadcast Media, 1001-5000 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Source: GetApp
December 3, 2016

“Segment.io”

OverallSegment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.
ProsEasy to get all customer together. Enables to get to own your data in raw format Accessible via BI Tools like Tableau
ConsProblems with mobile enviornment. Setup takes time.
Recommendations to other buyersIf you use several SaaS tools for marketing automation, it could be very useful to use Segment.com.
Source: GetApp
December 3, 2016
Verified Reviewer
Financial Services, 11-50 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
December 5, 2018

“Dynamic and simple Data integration”

ProsSegment is an amazing tool for gathering and data integration among different data sources and consumers. It allows to for easy setting up between multiple platforms with little to no code needed Good and comprehensive documentation.
ConsThe debug tools could use more features and the initial implementation requires a slight learning curve.
Reviewer Source 
Source: Capterra
December 5, 2018
Jonathan S.
Head of Product Design
Computer Networking, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
July 19, 2018

“Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.”

OverallSegment allowed us to bring together all of our website analytics into one central, easy-to-manage place.
ProsSegment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.
ConsSegment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.
Reviewer Source 
Source: Capterra
July 19, 2018
Verified Reviewer
Computer Software, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 27, 2018

“User Analytics ... look no further”

ProsThis tool is like none other and is AMAZING...if you are struggling with what analytic tool to use...use this one to implement your events and then skip the data off to any tool with dev involvement. SWEET!!!
ConsThere aren't really any cons here...this product hits the mark in every way!
Reviewer Source 
Source: Capterra
November 27, 2018
Verified Reviewer
Computer Software, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
February 22, 2018

“Get your data synced to all your other SaaS tools”

OverallSimple data syncing
ProsIt's an invisible product that you don't interface with often, but it gets your data from one software synced to all the other ones including custom data points. Basically it's the easiest way to sync data from multiple apps and your own product/website.
ConsNone really. Some of their integrations are getting older . If you're in the enterprise, their data integrations basically only consist of BigQuery, PostgreSQL and Redshift which may be different than your existing data stack.
Reviewer Source 
Source: Capterra
February 22, 2018
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Simon v.
Growth Marketeer
Apparel & Fashion, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
3/5
Customer Service
3/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
December 19, 2018

“The ultimate events and analytics connector tool”

OverallA good alternative to googles free tag manager.
ProsIt's a great hub to connect all your tooling with each other and manage events and other analytics.
ConsIt's quite expensive. And setting up things might be a bit tricky if you're a newcomer in the world of analytics/JavaScript.
Reviewer Source 
Source: Capterra
December 19, 2018
Verified Reviewer
Events Services, 11-50 employees
Used the software for: I used a free trial
Overall Rating
5/5
Ease of Use
5/5
Customer Service
4/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
April 27, 2019

“Segment - ETL for customer data collection”

ProsThe number of integrations it provides both for source and destinations
Consvery expensive for startups specially to use add on products
Reviewer Source 
Source: Capterra
April 27, 2019
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Fernando H.
Senior Software Engineer
Internet, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
3/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
December 15, 2017

“Segment.io for collect data”

ProsCentralise analytics data, both sent by client and server sides of my applications, in a unique data store. Our data science analysts can consume and work on that data easily.
ConsThere is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API.
Reviewer Source 
Source: Capterra
December 15, 2017
Verified Reviewer
Unspecified
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
2/5
Reviewer Source 
Source: Capterra
March 19, 2018

“Overall, works as advertised. But expensive.”

ProsEasy to set up, saves developer time from installing 30 different libraries and maintaining those libraries.
ConsIt gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt.
Reviewer Source 
Source: Capterra
March 19, 2018
Verified Reviewer
Market Research, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
5/5
Features
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
April 29, 2019

“A good tool but extremely expensive when needs are growing”

OverallOverall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities!
ProsIt's quite easy to connect your tools together. UI is very intuitive. For a quick solution out of the box, Segment is almost perfect.
ConsPricing. It can get extremely expensive and extremely fast. Some basic functionalities seem to be missing (such as "select/deselect all" when choosing what to connect). Support never reached back when I contacted them... It would also be nice to be able to sync all historical data (it seems to be possible but as I mentioned before, support never reached out when I contacted them).
Reviewer Source 
Source: Capterra
April 29, 2019
Verified Reviewer
Entertainment, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 1, 2018

“I love the simplicity and functionality of Segment”

ProsSegment has some of the strongest and most useful lists of integrations for any SaaS product. Hooking all sorts of data sources into one javascript implementation and then to channel it into your selected analytics system is an oversimplified explanation of what makes this product great.
ConsThere are some limitations that aren't on segment's side of things. Make sure you check out each integration as to how it plays with Segment - especially data sources!
Reviewer Source 
Source: Capterra
November 1, 2018
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Filip T.
Software Engineer
Unspecified
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Reviewer Source 
Source: Capterra
February 16, 2018

“All the analytics in one place”

ProsI love the concept of Segment - write data once, funnel it to multiple places for any type of analytics you might imagine. Works seamlessly. Very stable and reliable platform.
ConsAt first it can be slighlty overwhelming, but once you get a hang of it - you're not going to regret investing your time.
Reviewer Source 
Source: Capterra
February 16, 2018
Loralee H.
Online Business Advisor
E-Learning, Self-employed
Used the software for: 1-2 years
Overall Rating
4/5
Source: GetApp
September 9, 2015

Source: GetApp
September 9, 2015
Or P.
CTO and Co-founder
Internet, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
1/5
Ease of Use
3/5
Customer Service
1/5
Value for Money
1/5
Source: GetApp
April 4, 2016

“Data loss and bad customer support”

OverallAt first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
ProsReduce the amount of code that handles analytics and tracking No real alternative
ConsUnreliable. Bad customer support.
Source: GetApp
April 4, 2016
Milan S.
Backend Developer
Financial Services, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Value for Money
5/5
Source: GetApp
December 17, 2015

“A real game changer”

OverallIntroducing Segment in our business is a real game changer. We can easily outsource super complicated aspects of our business to the myriad services Segment connects us to.
ProsEasy to setup, great customer support, excellent choice of services, simply amazing.
ConsRenaming events once they're already sent would be an awesome feature, although I'm not quite sure if it can be done at all.
Source: GetApp
December 17, 2015
Steve E.
CEO
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
April 4, 2018

“Analytics plus science ”

ProsIt lets you track a ton of metrics, and identifies users across their lifecycle. You can actually track real metrics.
ConsIt's not perfect. You get some users that can't get matched down stream, and i still see plenty of couldn't track events.
Reviewer Source 
Source: Capterra
April 4, 2018
Thierry M.
Co-Founder and COO
Photography, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3/5
Customer Service
4/5
Value for Money
2/5
Source: GetApp
December 7, 2016

Source: GetApp
December 7, 2016
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Adam R.
Director of Marketing
Internet, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Features
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
October 11, 2018

“Makes things easier”

ProsWe use segment to pipe all our tracking codes to our marketing site, it works well and keeps the code clean.
ConsNone really, we are pretty happy with it so far.
Reviewer Source 
Source: Capterra
October 11, 2018
Verified Reviewer
Internet, 501-1000 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
3/5
Features
4/5
Likelihood to Recommend
6/10
Reviewer Source 
Source: Capterra
July 31, 2019

“Great data collector”

ProsWe have a ton of data that many of the products and software that we use day to day simply can't support/would run incredibly slowly with that much data piping through them. It's a great intermediary tool, which is what we use it for.
ConsSegment isn't the easiest to update. I wouldn't say this is a fault of the program in general, but with that much data it can be tricky to integrate it seamlessly into our other programs.
Reviewer Source 
Source: Capterra
July 31, 2019
Paul S.
Engineer
Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
December 5, 2017

“Makes tracking a breeze.”

ProsLove the fact that you can both identify your users and easily tigger events across platforms, with one common format/schema!
ConsFirst time setup was a little bit confusing. Small learning curve to understand how your Segment schema is relayed to each "destination", but once you get a hang of it you'll never turn back.
Reviewer Source 
Source: Capterra
December 5, 2017