# Page 3 | Segment Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Segment the right Data Management solution for you? Explore 72 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/150621/Segment/reviews --- Segment 4.7 (72) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Segment ## Showing most helpful reviews Showing 51-72 of 72 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use IM Ivan M. Digital Analytics Real Estate Used the software for: 1-2 years ### "Easy to use and powerful tool, recommended if you work with third-party tools." June 28, 2021 4.0 One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too. Pros It is a very easy-to-use tool that with minimal training you can add/configure third-party tools, accessible to many user profiles. Cons We have previously been working with tag manager tools, we miss the possibility of have modifications before sending the segment to 3 party tools. The "functions" are somewhat complex, a UI environment would be nice. Possibility of alerts with ML, for example; if we normally send 1000 events of one type each day, wait that day for those approximate events, intelligent alerts not only when a violation fails. Reason for choosing Segment especially for the "protocols". Review Source NM Nessim M. Head of Marketing Marketing and Advertising Used the software for: 2+ years ### "Great tool to gather data and dispatch it to new tools" December 13, 2022 5.0 Pros \- Easy to use after setup- Great for marketers who want to test new tools Cons \- Need the help of a dev to set it up properly(However, you can still set it up without dev if you have a website)- Can get expensive for B2C Review Source Simon V. Growth Marketeer Apparel & Fashion Used the software for: 1-2 years ### "The ultimate events and analytics connector tool" December 19, 2018 5.0 A good alternative to googles free tag manager. Pros It’s a great hub to connect all your tooling with each other and manage events and other analytics. Cons It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript. Review Source CB Colby B. Solutions Engineer Telecommunications Used the software for: 6-12 months ### "Segment Review" December 1, 2022 5.0 Thus far, I've been able to get the exact data I need, and for that I am grateful to have Segment. Pros I like most how quickly our developers can add or modify events based on requests from every team in the company. Cons I can't think of anything we don't enjoy about segment! Review Source JC Jocelyn C. analytics Health, Wellness and Fitness Used the software for: 1-2 years ### "Good CDP tool" April 21, 2022 4.0 Pretty good Pros The tracks table that has all events in one place Cons Custom event properties are not in the tracks table. Review Source Fernando H. Senior Software Engineer Internet Used the software for: Less than 6 months ### "Segment.io for collect data" December 15, 2017 4.0 Pros Centralise analytics data, both sent by client and server sides of my applications, in a unique data store. Our data science analysts can consume and work on that data easily. Cons There is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API. Review Source EP Edgar P. Business Intelligence Analyst & Python Developer Computer Software Used the software for: 1-2 years ### "Quick and practical ETL solution" November 23, 2020 4.0 Good experience overall. A great out of the box and flexible solution. Pros Easy to use and has great customer service and support. Cons Had to do manual re-syncs for certain formulaic fields. Review Source VR Verified Reviewer Partner Used the software for: 6-12 months ### "Overall, works as advertised. But expensive." March 19, 2018 4.0 Pros Easy to set up, saves developer time from installing 30 different libraries and maintaining those libraries. Cons It gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt. Review Source JS Jonathan S. Head of Product Design Computer Networking Used the software for: 1-2 years ### "Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly." July 19, 2018 5.0 Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place. Pros Segment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data. Cons Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time. Review Source VR Verified Reviewer Senior BI Data Engineer Market Research Used the software for: Less than 6 months ### "A good tool but extremely expensive when needs are growing" April 29, 2019 4.0 Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities! Pros It's quite easy to connect your tools together. UI is very intuitive. For a quick solution out of the box, Segment is almost perfect. Cons Pricing. It can get extremely expensive and extremely fast. Some basic functionalities seem to be missing (such as "select/deselect all" when choosing what to connect). Support never reached back when I contacted them... It would also be nice to be able to sync all historical data (it seems to be possible but as I mentioned before, support never reached out when I contacted them). Review Source MS Mauricio S. Full Stack Engineer Entertainment Used the software for: Less than 6 months ### "A fine tool to to manage and centralise all data " August 10, 2020 5.0 Experience is great. It helped me by saving me a lot of time. I integrated it in a React Native app and then I was able to decide where I wanted to send all collected data, forgetting about putting every connection in the code. Pros The ability of centralise all data in the same tool is the best. You can forget about setting so many different tracking tool and pixels in your web or app. Just by connecting it with Segment you can decide where to send that data. Cons Although it has pretty neat features and connections, sometimes integrations may fail for specific events. It's not a common thing but can happens. Anyways, it is fixable and worth the trouble. Review Source CC Christopher C. Product Manager Used the software for: 6-12 months ### "really great, simple analytics platform" July 18, 2017 5.0 Pros Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost. Review Source WM Wyatt M. Marketing Automations Automotive Used the software for: 1-2 years ### "Segment works for us" November 18, 2020 5.0 Pros We have many systems, this allowed us to finally combine all our information and use it in places like automated email. Without it our automations would not be as robust. Cons Always features that can be improved. Certain resolutions to bad data were a challenge to make work. Not always the product's problem, but features that would have improved the ease of use. Review Source Thierry M. Co-Founder and COO Photography Used the software for: 1-2 years ### "null" December 7, 2016 3.0 Review Source AA Andrea A. Software Developer E-Learning Used the software for: 6-12 months ### "A missed opportunity" March 31, 2021 4.0 We've recently trying to adopt this tool in order to automate some internal integrations, but due to the fact that some features are strictly uncustomizable, we're decided to leave. The tool looks great at all, but can't fit all the needs Pros It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform Cons Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration Review Source VR Verified Reviewer Director of Marketing Entertainment Used the software for: 6-12 months ### "I love the simplicity and functionality of Segment" November 1, 2018 5.0 Pros Segment has some of the strongest and most useful lists of integrations for any SaaS product. Hooking all sorts of data sources into one javascript implementation and then to channel it into your selected analytics system is an oversimplified explanation of what makes this product great. Cons There are some limitations that aren't on segment's side of things. Make sure you check out each integration as to how it plays with Segment - especially data sources! Review Source LS Lynn S. Big Data Architect Retail Used the software for: 1-2 years ### "My Review" November 23, 2020 4.0 Love it! Pros Comprehensiveness, debugger, connectors. Cons Update information on creating sessions and stitching users across devices. Reason for choosing Segment Don't know Review Source Adam R. Director of Marketing Internet Used the software for: 6-12 months ### "Makes things easier" October 12, 2018 5.0 Pros We use segment to pipe all our tracking codes to our marketing site, it works well and keeps the code clean. Cons None really, we are pretty happy with it so far. Review Source LH Loralee H. Online Business Advisor E-Learning Used the software for: 1-2 years ### "null" September 10, 2015 4.0 Review Source MS Milan S. Backend Developer Financial Services Used the software for: Less than 6 months ### "A real game changer" December 17, 2015 5.0 Introducing Segment in our business is a real game changer. We can easily outsource super complicated aspects of our business to the myriad services Segment connects us to. Pros Easy to setup, great customer support, excellent choice of services, simply amazing. Cons Renaming events once they're already sent would be an awesome feature, although I'm not quite sure if it can be done at all. Review Source KL Karuna L. Software Test Engineer Computer Software Used the software for: 6-12 months ### "Ease of use and great software for marketing analytics" February 20, 2020 4.0 Segment helps us provide breakdown analysis of the users using our software using simple and highly defined charts Pros Good tools for creating chart diagrams, flowcharts for users Cons I liked everything about this software, it was also very easy to use for novice users Review Source PS Paul S. Engineer Used the software for: Less than 6 months ### "Makes tracking a breeze." December 5, 2017 5.0 Pros Love the fact that you can both identify your users and easily tigger events across platforms, with one common format/schema! Cons First time setup was a little bit confusing. Small learning curve to understand how your Segment schema is relayed to each "destination", but once you get a hang of it you'll never turn back. Review Source Similar Products Featured