--- title: "Viral Loops Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Viral Loops Software - reviews, pricing plans, popular comparisons to other Other Marketing Software products and more." source_url: "https://www.capterra.com/p/150927/Viral-Loops/" page_type: "product" language: "en" publication_date: "2026-10-09" --- # Viral Loops Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Viral Loops ## What is Viral Loops? Viral Loops gives you referral program templates inspired by billion-dollar brands to increase, track, and reward customer referrals. Templates that fit your needs. There's no such thing as "One size, fits all". We offer a plethora of templates that answer your specific needs, whether you're a shoemaker who decided to sell online or the tech startup that's going to be the next big thing. Real-time Dashboard Keeping an eye on your campaign, in real-time, can save you money and provide insight for optimizations. From the moment your campaign goes live, you have access to its Real-time Dashboard. The Dashboard reveals your campaign's overall performance- which you can break down by channel, and your participants' referral, and reward, status. ## What is Viral Loops used for? [Referral](https://www.capterra.com/referral-software/)[Other Marketing Software](https://www.capterra.com/other-marketing-software/) Top alternative Featured Overall rating Based on 137 user reviews Reviews sentiment Positive 93% Neutral 4% Negative 4% Starting price $35 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Viral Loops?[Manage this product listing](https://www.g2.com/products/viral-loops/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Viral Loops 4.6 (137) VS. [4.8 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting Price $35 Flat Rate, Per Month Starting Price $200 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (137) Ease Of Use 4.8 (162) Value For Money 4.1 (129) Value For Money 4.7 (150) Customer Service 4.5 (130) Customer Service 4.9 (152) ## Viral Loops alternatives [4.7 (705)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.8 (569)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (101)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [4.9 (267)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/150927/Viral-Loops/alternatives/) ## FAQs about Viral Loops Overview ### What problems does Viral Loops solve? Viral Loops solves the challenge of launching and managing referral, waitlist, giveaway, and product-launch campaigns without building tracking systems from scratch. Templates, referral links, automated emails, leaderboards, milestone tracking, and integrations reduce manual campaign setup and attribution work. Marketing teams, growth teams, newsletter publishers, and startups benefit most. Answer based on 88 reviews Overview ### Which roles and teams benefit most from Viral Loops? Viral Loops is most used by marketing and growth teams, including heads of marketing, CMOs, marketing managers, and digital marketers, who build referral, giveaway, and campaign programs to acquire customers and track participation. Founders, CEOs, and other executives use it to test growth tactics and monitor campaign results, while operations and project managers coordinate campaign delivery. Answer based on 136 reviews Overview ### What company size and industries is Viral Loops built for? Viral Loops is built primarily for small businesses, which account for 98% of reviewers, especially in Marketing and Advertising (12%), Computer Software (7%), and IT Services (6%). It targets newsletters, eCommerce, software startups, and fintech companies seeking organic audience growth and lead generation through referral programs. Answer based on 137 reviews Features and Usability ### What are the key features of Viral Loops? Viral Loops includes core referral tracking for managing referral campaigns and viewing participant activity, along with campaign analytics and reporting. Its differentiating integration options connect referral data with tools such as HubSpot and Integrately. Data import/export supports CSV exports and storing referred-customer data, while the API supports custom connections. Answer based on 14 reviews Pricing ### How much does it cost and what fees or limitations are included? Viral Loops starts at $35 per month for the Start-up plan, with a free 14-day trial and up to 1,000 participants. Plus, Growing, and Power cost 99, 159, and 279 monthly, with limits of 5,000, 10,000, and 25,000 participants. Reviewers cite value but find pricing high for smaller businesses; double opt-in begins on Growing. Answer based on 34 reviews Integrations ### Which third-party tools and platforms does Viral Loops integrate with? Viral Loops integrates with 10 third-party tools, including Mailchimp and Klaviyo for email marketing, plus HubSpot CRM, Shopify, Stripe, Google Analytics 360, Segment, and Zapier. Reviewer feedback specifically confirms Mailchimp integrations, while the catalog also covers CRM, ecommerce, payments, analytics, and workflow connections. Answer based on 22 reviews Getting Started and Support ### What training and onboarding options does Viral Loops offer? Viral Loops provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for setup, feature review, and ongoing learning. Answer based on 2 reviews Getting Started and Support ### What customer support options does Viral Loops offer, and how do users rate the experience? Viral Loops offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representative, and chat support. Users often describe the team as responsive, helpful, and effective with onboarding, integrations, and custom implementations. Some report slow or inconsistent replies, time-zone delays, incomplete documentation, and difficulties resolving billing or cancellation issues. Answer based on 82 reviews User interface ### Is Viral Loops easy to use for referral campaigns? Viral Loops provides a generally intuitive interface for building referral campaigns, waitlists, and sharing flows. Marketing teams appreciate the polished templates, accessible dashboards, and no-code setup, while newcomers may need guidance on campaign formats, widgets, branding, and advanced customization. Support helps address implementation questions, though some users find the options confusing. Answer based on 24 reviews ## Who uses Viral Loops? Based on Capterra reviews from the past 3 years ## Features AI summary Based on 1,040 Other Marketing Software reviews Capterra data shows that buyers of referral software rank the following features as their top priorities: - **Incentive Management** (**46%** of reviewers rated this feature as critical) - **Conversion Tracking** (**53%**) - **Referral Tracking** (**55%**) Viral Loops supports **Conversion Tracking** and **Referral Tracking**, giving teams a way to measure campaign results and monitor referral activity across programs. However, it does not include **Incentive Management**. Instead, it offers other highly rated capabilities, including **Affiliate Management** (**55%**), **Loyalty Program** (**50%**), and **Lead Generation** (**55%**), which can help businesses manage partner-driven growth, encourage repeat participation, and capture new prospects more effectively, allowing teams to grow referral efforts with better visibility and control. Conversion Tracking 4.2 (36) 83.33% of 36 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Referral Tracking 4.5 (73) 75.34% of 73 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads Affiliate Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track an affiliate partner's promotion of a product or service and any associated sales Loyalty Program 4.5 (2) 150.00% of 2 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Lead Generation 4.3 (37) 70.27% of 37 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Rewards Management 4.2 (59) 55.93% of 59 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Viral Loops 31 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Affiliate Management: Track an affiliate partner's promotion of a product or service and any associated sales - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Email Marketing: Create and send email blasts/campaigns - Employee Referral Management: Manage and track employee referrals for open job positions - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Customer Referrals: For customer referral programs / referral marketing products - Fraud Detection: Identify and prevent suspicious activity - Gamification: Games or game-like elements to track progress and reward accomplishments - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Referral Templates: Customizable templates for referral documents, emails, and sharable links - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 4.3 (137) 4.3 Based on 137 reviews ## Pricing Value for money 4.1 (129) Free Trial [View pricing plan details](https://www.capterra.com/p/150927/Viral-Loops/pricing/) Start-up $35.00 Flat Rate,Per Month It includes: - Basic Integrations - Lead Generation Campaigns - Basic Fraud Identification - Email Notifications - Import & Export Participants - No-Code Installation Plus $99.00 Flat Rate,Per Month It includes: - Themes for Viral Loops Pages - reCaptcha Integration - Full API Access - User & Customer Referral Campaigns - The Milestone Referral Template - Track every Step of the Customer Journey - Custom Domain Growing $159.00 Flat Rate,Per Month It includes: - Double Opt-In - HubSpot Integration & Workflows - Remove Viral Loops Branding - Automated Rewarding - Stripe Rewarding - Tremendous Rewarding - Referral Revenue Tracking - Audience-specific Notifications Power $279.00 Flat Rate,Per Month It includes: - Unlimited access to AI campaign assistant (Coming Soon) - Dedicated Account Manager - Concierge Implentation - Team Member Invites - Priority & Video Support Value for money 4.1 (129) 4.1 Based on 129 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Stripe Payments](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/) ## Support, customer service and training options Customer Service 4.5 (130) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (130) 4.5 Based on 130 reviews ## User reviews Overall rating 4.6 Based on 137 reviews Filter by rating Counts reflect reviews available in this feed. 5(96) 4(31) 3(5) 2(0) 1(5) Mentioned topic Recent reviews first, then most helpful RE Reviewer CEO Used the software for: 3-5 years ### "Perfect experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 21, 2026 Great product, easy to use, value for money. I've been using VL more than 10 years and I always enjoy creating my campaigns with this tool. I would definitely recommend it! Pros Great Support and Customer Care teams, Product is easy to use and has lean UI. Ideal to added to my custom Shopify store. Cons Sometimes it can be expensive, if you run a campaign that is successful, the cost increases significantly. For example, for 100K participants I need to spend more that 80$ to maintain my mailing list. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer COO Used the software for: Less than 1 year ### "Very impressive team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 26, 2026 Exceptional customer service. A handy product in my modest startup waitlist marketing stack that plays a key role. Pros It serves a very good purpose. I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration error) the Viral Loops team jumped on it within hours and did a thorough job investigating and getting it sorted. That alone has made me want to stay with them. Cons Nothing. I think the integration pathways are strong, simple yet effective, a narrow specific set of functions means I don't get lost in bloat, or am paying for features I don't use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Manager Used the software for: Less than 1 year ### "Excellent customer support from start to finish" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 1, 2025 It was good! Every time that I needed the viral-loops team, they were quick to help me and my team. I also use HubSpot, and after the team resolved my integration issue, everything ran smoothly. Pros The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot really stood out. Cons All the technical documentation I needed was outdated, which made it harder to complete the integration with HubSpot Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "Wish there was another option" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 June 18, 2025 Challenging to get set up, incomplete knowledge base, slow response times from support, brittle workarounds required for some basic functions. Pros Works for email list growth campaigns. Appreciate the customization and workarounds because the app/widget out of the box is bad. Cons Slow, sporadic support (30 mins to 5 days for basic questions). Lots of workarounds required to integrate with Shopify well, the world's largest e-com platform provider. Expensive for what it is. If a competitor offered email referrals, they'd be toast. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WeMove A. CEO Used the software for: Less than 1 year ### "Great customer support from the demo team at Viral Loop" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 16, 2025 My overall experience with Viral Loops has been good thus far. We just implemented it. Pros The ease of use and the customizability. The customer success is great and my onboarding specialist had us set up in minutes after learning of my use case. Cons I haven't found anything that I don't like and hoping not to. We are running a few campaigns on it at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: Less than 1 year ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 9, 2025 Pros Very easy to use and powerful - I would recommend. Cons No way to stop bots (but that's not their fault and they have good measures in place to let you know when they are not real) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Social media marketing strategist Used the software for: Less than 1 year ### "Easy integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2025 Pros it's easy to use, and support team is helpful. easy integration. Cons not enough design options for the referral program. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dagmara Maria M. Project and Campaign Manager Used the software for: Less than 1 year ### "Very good tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2024 The process of building campaigns was very smooth and easy. It’s explained step by step. Pros \- Customer support - easy API connection - Setting up multiple campaigns - referral system Cons \- lack of flexibility (for example GDPR part, or Viral Loops Landing page) but thanks to Customer Support, these issues were resolved. - lack of tracking for the sources of users joining the campaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HT Henrik T. Partner, Design Used the software for: 3-5 years ### "The fast lane for reaching "your ppl" / target audience." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 11, 2025 As I see they constantly improve the interaction & bring new functionalities, Im very glad having this tool in my arsenal :-) Pros Top of class - how to enable ppl to share my message & new product launch! Doing niche - triathlon - products, a lot of my target audience knows at least 3-4 if not 9-10 triathletes or more. Often in a club (doing triathlons we need to be registered in the national federations - for the license, to be able to race). So if you got a new product to launch, that deliver real value, you can via Viral Loops reach very wide, very fast. Of cause besides these killer features, With all the AI - your message / product will come via a trusted friend or someone in your closed circle, not some marketing bot or agent. This will only make it more obvious to get a tool like Viral Loops, whit the next couple of years. So - relevant - fast - high trust - and actually not just very, but super low cost (to reach your target market). Cons As they have build out several variations of campaigns, there was a bit confusing steps to take, but perhaps I just had to familiarize myself in their processes. Luckily it was fast to figure out, just go trough it, and at the end you can see if it works how You wanted it to.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Luca P. Marketing Consultant Used the software for: 1-3 years ### "Great for quick referral campaigns, limited customization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 9, 2025 It's a solid tool that does what it promises - makes referral marketing easy. Perfect if you want something that works out of the box without much fuss. It's more like a "one-size-fits-most" solution rather than something super flexible. Overall, I'd recommend it for businesses that want to test referral marketing quickly or don't have technical resources. Pros The setup is super easy - you can literally launch a referral campaign in under an hour. The templates are really helpful and based on campaigns that actually worked for other companies, so you're not starting from scratch. I love how the widgets look professional and match your brand without needing a designer. The real-time dashboard is clean and shows you exactly what's happening with your campaign. Plus, if you run into issues, their support team actually responds quickly. The Campaign Wizard walks you through everything step by step, which is perfect if you're not tech-savvy. Cons The platform works great if you stick to their templates, but the moment you want something different, you hit walls. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/150927/Viral-Loops/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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