--- title: "Viral Loops Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Viral Loops the right Other Marketing Software solution for you? Explore 137 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/150927/Viral-Loops/reviews/" page_type: "reviews" language: "en" --- Viral Loops 4.6 (137) [View alternatives](https://www.capterra.com/p/150927/Viral-Loops/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 16th, 2026 # Reviews of Viral Loops Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews Mark K COOComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months. “I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration error) the Viral Loops team jumped on it within hours and did a thorough job investigating and getting it sorted.“ March 25, 2026 JM Josh M Sales ManagerTelecommunications, 11 - 50 employeesUsed the software for: Less than 6 months. “The major drawback when using the Viral Loops landing pages has been that when you create an Affiliate Program Sign Up Form vs. the separate Sign Up for Service Form (i.e. the form linked to the unique affiliate link) is that both forms must be identical.“ October 24, 2024 Daniel H CEOProfessional Training & Coaching, 2 - 10 employeesUsed the software for: 1-2 years. “Its leaderboard and waiting list features are especially effective tools for launching products or communities and my clients have been pleased with the results.“ October 14, 2024 BF Bob F Director, Market DevelopmentMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Figuring out which was the right campaign template to start with, since I found the language a little confusing related to my most important "must haves."“ May 19, 2025 LO Lucas O Marketing ManagerEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months. “The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot really stood out.“ May 29, 2025 NP Natparinda P Social Media AssociateAlternative Dispute Resolution, 2 - 10 employeesUsed the software for: Less than 6 months. “Sometime there is an error in the system during the fist time we use it and intergrate information from the previous application.“ October 1, 2024 LP Luca P Marketing ConsultantMarketing and Advertising, Self-employedUsed the software for: 1-2 years. “The real-time dashboard is clean and shows you exactly what's happening with your campaign. Plus, if you run into issues, their support team actually responds quickly.“ September 8, 2025 NB Narendra B Product ManagerLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: Less than 6 months. “Some integrations can be a bit tricky to set up, and the pricing can be a bit high for smaller businesses.“ September 19, 2024 ## Showing most helpful reviews Showing 1-25 of 137 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Effie G. CEO Arts and Crafts Used the software for: 2+ years ### "Perfect experience" April 15, 2026 5.0 Great product, easy to use, value for money. I've been using VL more than 10 years and I always enjoy creating my campaigns with this tool. I would definitely recommend it! Pros Great Support and Customer Care teams, Product is easy to use and has lean UI. Ideal to added to my custom Shopify store. Cons Sometimes it can be expensive, if you run a campaign that is successful, the cost increases significantly. For example, for 100K participants I need to spend more that 80$ to maintain my mailing list. Switched from [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) Better product, more suitable pricing. The Loopify tool is good for basic referral tracking. VL has dashboards, can export large files of mailing lists supporting several data formats. We also needed API integrations with Webhooks and CRM tools and VL supports a big variety of vendors. Ideal trial period of 14 days. Review Source Response from Viral Loops April 27, 2026 Thanks so much, Effie! We’re really glad you’ve had such a great experience with Viral Loops over the years and that it fits well with your Shopify setup. Appreciate the kind words about the team and the product 🙌 LO Lucas O. Marketing Manager Education Management Used the software for: Less than 6 months ### "Excellent customer support from start to finish" May 29, 2025 5.0 It was good! Every time that I needed the viral-loops team, they were quick to help me and my team. I also use HubSpot, and after the team resolved my integration issue, everything ran smoothly. Pros The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot really stood out. Cons All the technical documentation I needed was outdated, which made it harder to complete the integration with HubSpot Alternatives considered [UpViral](https://www.capterra.com/p/230137/UpViral/) Reason for choosing Viral Loops If we had more time to set things up, I would have preferred UpViral because my team is already familiar with it. Switched from [UpViral](https://www.capterra.com/p/230137/UpViral/) The native integration with HubSpot was the main reason I switched. Review Source Response from Viral Loops June 2, 2025 Thank you so much for your detailed and thoughtful review! We're thrilled to hear that our customer support and pre-built campaign options stood out, and that the HubSpot integration was ultimately a success for your team. We also truly appreciate your honesty about the technical documentation — that’s a valuable point, and we’re actively working to keep all resources up to date so setup is smoother for everyone. It means a lot that you chose Viral Loops, especially given your team’s prior experience with other tools. We're grateful for the opportunity to support your campaigns and are always here if you need anything moving forward. VC Val C. Founder Retail Used the software for: Less than 6 months ### "Wish there was another option" June 10, 2025 3.0 Challenging to get set up, incomplete knowledge base, slow response times from support, brittle workarounds required for some basic functions. Pros Works for email list growth campaigns. Appreciate the customization and workarounds because the app/widget out of the box is bad. Cons Slow, sporadic support (30 mins to 5 days for basic questions). Lots of workarounds required to integrate with Shopify well, the world's largest e-com platform provider. Expensive for what it is. If a competitor offered email referrals, they'd be toast. Review Source Response from Viral Loops June 18, 2025 Thank you for your honest and detailed feedback. We’re glad to hear that you found value in using Viral Loops for your email list growth campaigns and appreciated the flexibility and customization options. At the same time, we sincerely apologize for the challenges you encountered. We recognize how frustrating that can be, and we’re actively working to improve all of these areas to deliver a smoother and faster experience. Your input is incredibly valuable and helps us focus on what matters most to our users. If you're open to it, we’d love to follow up directly to address any unresolved issues you may still have. Thank you again for your feedback and for using Viral Loops! TB Travis B. CEO Logistics and Supply Chain Used the software for: Less than 6 months ### "Great customer support from the demo team at Viral Loop" January 15, 2025 5.0 My overall experience with Viral Loops has been good thus far. We just implemented it. Pros The ease of use and the customizability. The customer success is great and my onboarding specialist had us set up in minutes after learning of my use case. Cons I haven't found anything that I don't like and hoping not to. We are running a few campaigns on it at the moment. Switched from [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) It was to expensive and had limited functionality. Review Source Response from Viral Loops May 16, 2025 Thank you for sharing your feedback! We’re glad to hear that your experience with Viral Loops has been positive so far. If you need any assistance as you continue to implement the platform, please don’t hesitate to reach out. We’re here to help and support you every step of the way. JM Joaquim M. CEO Think Tanks Used the software for: Less than 6 months ### "Great product" January 8, 2025 5.0 Pros Very easy to use and powerful - I would recommend. Cons No way to stop bots (but that's not their fault and they have good measures in place to let you know when they are not real) Reason for choosing Viral Loops It's a better product that helps create viral campaigns Review Source Response from Viral Loops July 30, 2025 Thank you for the great feedback and recommendation! We're glad to hear you find Viral Loops easy to use and powerful — that's exactly what we aim for. We appreciate your understanding regarding bot traffic. While it’s a challenge many platforms face, we're continuously working to strengthen our fraud detection tools and keep your campaigns clean and effective. Thanks again for choosing us over other options — we’re excited to keep supporting your viral growth! LK Lana K. Social media marketing strategist Computer & Network Security Used the software for: Less than 6 months ### "Easy integration" January 24, 2025 5.0 Pros it's easy to use, and support team is helpful. easy integration. Cons not enough design options for the referral program. Switched from [Prefinery](https://www.capterra.com/p/216625/Prefinery/) very difficult integration and lack of automations Review Source Response from Viral Loops May 16, 2025 Thank you for your positive feedback! We're happy to hear you find Viral Loops easy to use and appreciate the support team's help. It’s great that the integration process was smooth as well. If you ever need anything else, don’t hesitate to reach out! DM Dagmara M. Project and Campaign Manager Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Very good tool" December 1, 2024 5.0 The process of building campaigns was very smooth and easy. It’s explained step by step. Pros \- Customer support - easy API connection - Setting up multiple campaigns - referral system Cons \- lack of flexibility (for example GDPR part, or Viral Loops Landing page) but thanks to Customer Support, these issues were resolved. - lack of tracking for the sources of users joining the campaign. Switched from [ReferralHero](https://www.capterra.com/p/164938/Maitre/) Because the tool was not ideal,it could not handle the traffic and we could not fully trust the data. Review Source Response from Viral Loops October 20, 2025 Thank you for your detailed feedback! We’re glad to hear that building campaigns with Viral Loops has been smooth and easy, and that our customer support helped resolve the challenges you encountered. We appreciate your notes about flexibility and source tracking — your input is invaluable as we continue to improve the platform. It’s great to know that our referral system and API connections met your expectations. Thanks again for sharing your experience! mW mairi W. marketing executive Events Services Used the software for: 1-2 years ### "Review of Viral Loops for Hideout Festival Registration" November 22, 2024 5.0 It was overall a god experience, it has helped us over two campaigns and I'm sure we will use it again. Pros It helped us gain over 1000 new sign-ups for our campaign Cons You can't archive your campaigns to revisit at a later date. Switched from [Audience Republic](https://www.capterra.com/p/178338/audience-republic/) to test the referral mechanism of viral loops Review Source Response from Viral Loops October 20, 2025 Thank you for sharing your experience! We’re thrilled to hear that Viral Loops helped you gain over 1,000 new sign-ups and supported your campaigns successfully. We appreciate your feedback about archiving campaigns — it’s helpful as we continue to improve the platform. We’re excited to have you continue testing and growing with Viral Loops, and we look forward to supporting your future campaigns! JZ Jacob Z. Growth Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "The best and most value for money option in the space!" November 6, 2024 5.0 Great experience and amazing customer support! Pros Flexibility of different options to choose from. Cons I can't think of something. Maybe it could be even easier to use? Maybe they could add AI tools to help you write the copy for your campaigns? These are things that can make it even better, but it's already good! Alternatives considered [UpViral](https://www.capterra.com/p/230137/UpViral/) Reason for choosing Viral Loops More value for money, more options that are important to me, better customer support. Switched from [VYPER](https://www.capterra.com/p/152500/VYPER/) More value for money and more options that are important to me. Review Source Response from Viral Loops November 18, 2024 Thank you for your review!!! Mark K. COO Computer Software Used the software for: Less than 6 months ### "Very impressive team" March 25, 2026 5.0 Exceptional customer service. A handy product in my modest startup waitlist marketing stack that plays a key role. Pros It serves a very good purpose. I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration error) the Viral Loops team jumped on it within hours and did a thorough job investigating and getting it sorted. That alone has made me want to stay with them. Cons Nothing. I think the integration pathways are strong, simple yet effective, a narrow specific set of functions means I don't get lost in bloat, or am paying for features I don't use. Review Source Response from Viral Loops March 27, 2026 Thank you so much for the thoughtful review, this really means a lot to our team 🙏 We’re especially glad to hear the integration was smooth and that we could jump in quickly when you needed help. That’s exactly the experience we aim to provide, so it’s great to know it made a difference for you. It’s also awesome to hear Viral Loops is playing a key role in your waitlist marketing stack, that’s exactly the kind of use case we love supporting. If you ever need anything as you grow, we’re always here to help 🚀 BT Björn T. CEO Entertainment Used the software for: 2+ years ### "Easy to use and flexible!" September 25, 2024 5.0 I've used it for a couple of different projects and I've been pleasantly surprised by the ease of the setup every time. I'm also very happy with the support in the instances I've had some issues. It's prob one of the best support teams I've ever come across :) Pros The many different growth templates available make it very versatile and flexible. Easy to use and understand interface. Very friendly and responsive support. Many well-written tutorials. Cons Missing some entry options for giveaways that e.g. Gleam.io has. Alternatives considered [Gleam Apps](https://www.capterra.com/p/199369/Gleam-Apps/) Reason for choosing Viral Loops Better value for money. Gleam is very expensive. Review Source Response from Viral Loops December 10, 2025 It’s great to hear the variety of templates, ease of use, and the quality of our support team have consistently helped your projects run smoothly — that kind of experience is exactly what we aim for. Your note about missing giveaway entry options similar to Gleam is really helpful, and it gives us a clear idea of where we can expand the product. I’m glad Viral Loops has offered better value for your needs, and if you ever want to explore ways to replicate those extra entry types, I’m here to help. IH Ian H. Senior Product Designer Health, Wellness and Fitness Used the software for: 1-2 years ### "My Viral Loops Review" January 28, 2025 5.0 Made it easy to execute sweepstakes and collect email addresses. Pros Easy to embed sweepstakes widget in my site. Easy integration in Hubspot was also a plus. Cons I wish there were more options to customize the UI. Review Source Response from Viral Loops May 16, 2025 Thank you for your kind feedback! We're glad to hear that embedding the sweepstakes widget on your site was easy and that the HubSpot integration added extra value. We’re always here to support you as you continue to make the most of Viral Loops. Thanks again for choosing us! CN Chris N. Director Entertainment Used the software for: 6-12 months ### "Great piece of software!" December 11, 2024 5.0 Overall very good, we get a lot out of it and the support has been great so far Pros The creativity we can have when it comes to data collection Cons Its quite pricey, it would be helpful if we could archive some campaigns whilst they aren't in use rather than delete Review Source Response from Viral Loops December 12, 2024 Thank you for your feedback! JC Julia C. Senior Marketing Analyst Information Technology and Services Used the software for: I used a free trial ### "Best support!" December 3, 2024 4.0 I'm having a nive experience here. I can easily personalize my campaing and embed the widget at my lading page, it's really great. Pros Objective interface and great support team. Cons I missing the referral form to user send the referral's emails. Review Source Response from Viral Loops October 20, 2025 Thank you for your kind words! We’re glad to hear you’re enjoying the intuitive interface, the support team, and the ease of personalizing your campaign and embedding the widget on your landing page. We also appreciate your feedback about the referral form — it’s valuable input as we continue improving the platform. AK Alex K. Chief Marketing Officer Information Technology and Services Used the software for: Less than 6 months ### "Easy to Use and Value for Money!!" November 11, 2024 5.0 Overall, it has helped us to achieve the campaign's purpose Pros They have different pre-set templates which are quite flexible and quick to set up. They have sufficient customized fields, social media sharing features, and email reminders which I think are very useful. Most importantly, the cost is also reasonable Cons It took some time to set up the DNS for sending emails from our own domains. We spent several hours during the weekend chatting with their technical team to configure all the technical settings. The process is manual and not ideal. Review Source Response from Viral Loops December 10, 2025 Thank you for your thoughtful feedback! I’m glad the templates and customization features helped your campaign and that you found the platform good value. I appreciate your note about the DNS setup — we know it can be a bit technical, and we’re working to make that process smoother. Great to hear the campaign achieved its goals, and we're always here if you need anything! YL Yoann L. CEO Media Production Used the software for: Less than 6 months ### "Great tool" December 17, 2024 5.0 I was able to quickly set up a referral contest thanks to Viral Loops. Pros Great tool to rapidly launch a referral program or contest. Cons Could be hard to understand the product from time to time. Review Source Response from Viral Loops September 15, 2025 Thank you for your kind words! We’re delighted to hear that Viral Loops helped you quickly launch your referral contest. We also appreciate your feedback about the product being a bit hard to understand at times, we’ll keep working to make the experience as smooth and intuitive as possible. PR Pol R. Marketing manager Accounting Used the software for: Less than 6 months ### "VL experience" December 18, 2024 5.0 Pros best service in the post service sale area Cons expensive service cost for our ROI. Not worth it Review Source Response from Viral Loops September 11, 2025 Thank you for sharing your feedback. We’re glad to hear you appreciated our post-sale support and service! We also understand your concern regarding the cost relative to ROI. We continuously evaluate our offerings to ensure they provide value, and your feedback helps us in that process. Please don’t hesitate to reach out if there’s anything we can do to help you get the most out of Viral Loops. MG Matheus G. CEO Animation Used the software for: Less than 6 months ### "The best for Referral Marketing" November 7, 2024 5.0 Positive, as I said, they have a lot of referral marketing mechanics already done and ready for you to customize and it's quite easy to use the platform. The results we got were amazing. Pros It's really easy to use and the team is very amicable, they try to help you and they really help you to set your goals and campaign running! Cons Nothing, to be honest, I think it's the best referral marketing platform in the market. Review Source Response from Viral Loops November 13, 2024 Thank you very much for your kind words!! GR Grace R. Founder Cosmetics Used the software for: 6-12 months ### "Great product, great customer service" November 20, 2024 5.0 Pros Great product, easy to use and set up, great customer service. Cons There were no cons, we just weren't ready to use the product. Review Source Response from Viral Loops November 27, 2024 Thank you very much! LH Laura H. Strategy Director Broadcast Media Used the software for: Less than 6 months ### "A great platform for running giveaway campaigns" November 12, 2024 5.0 Great, responsive support and good onboarding Pros It's a great platform for running giveaway campaigns. Easy to use and customise. Cons Not sure - did what we needed to do easily. Review Source Response from Viral Loops November 20, 2024 Thank you very much!!! TA Tarek A. Head of Airport Experience Airlines/Aviation Used the software for: 6-12 months ### "Integration with MailChimp" May 30, 2024 5.0 Great experience so far. Great value for money. Ease to setup and maintain. Pros The integration with MailChimp was straightforward. The product has a out of the box landing page. The support team is amazing, whilst costs are low. This product met all our requirements. Cons Ability to customise landing pages is limited but just about met our requirements. Review Source MN Mohammad N. Referrals and Customer Advocacy Manager Information Technology and Services Used the software for: 1-2 years ### "It is simple and easy but not quite enough" February 13, 2024 3.0 It has not been all bad, as we have built a significantly big referral channel with Viral Loops but it's not the best out there. Bugs and so detailed dashboard feel limited. Overall 6/10. Pros Viral Loops has a simple dashboard and UI. The sharing state is also very easy. The customer success is good and replies promptly. It has almost all options required for a modern referral program creator. Cons It is buggy. We have had lots of issues with Viral Loops and it's implementation at Cloudways. Once your campaign gets bigger with more users, some issues become persistent: One of them is our customers not being able to see the referral sharing option. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: Less than 6 months ### "Effective tool for referral marketing? Viral Loops is worth testing." September 22, 2021 4.0 I like Viral Loops because of the simplicity and overall features that I would expect in a referral marketing tool. You can run pretty cool types of campaigns that you can encorporate in any business. If you want to use word of mouth marketing, this is a good tool to get started. Pros I would say simplicity. You can get a campaign up and running fast, the user interface is smooth and fast, and you don't need to mess around with settings to get to the point where you're able to launch your campaign. I don't like to spend hours figuring out a tool. Viral Loops is one of the first platforms for viral lead generation that I actually loved using. There are also templates provided that save you a big amount of time. You don't need to create anything from scratch. Cons It has a good amount of integrations, enough for what I need at the moment, but compared to other tools I've tried, I think there's still some catching up to do. A plus for Viral Loops is that the development team is active and regularly pushes new updates and integrations, which is very important for a cloud-based tool. Technology advances so fast and developers need to stay on top of this. Review Source PM Patrick M. Author Success Representative Entertainment Used the software for: Less than 6 months ### "Good For Hands on People" May 22, 2024 5.0 Simple but robust. Logical and great for people who prefer to be hands on for making it/have a plan already. A little repetitive but a great price. Plus the ability to actually test things out before paying is a huge plus. Pros It didn't try to force a sale and let us give it a legitimate trial before using. Did great on organizing the process and providing the core information and tools I needed to get setup. Cons More clarity on the type of campagne I was making would be nice, as I spent a lot of time on the wrong type to start Review Source Response from Viral Loops December 10, 2025 Thank you very much for your feedback! You can find us whenever you want at hello@viral-loops.com FV Felipe V. founder Internet Used the software for: 1-2 years ### "Easy setup, solid features and stellar support" June 11, 2024 5.0 Ran campaigns on them for clients and for myself and have always enjoyed the experience and the results they help bring. Allows me to focus on the messaging and crafting a good campaign instead of coding. Pros The ease to set it up and integrate on any website, as well as with usual MarTech stack like Klaviyo and Mailchimp. Cons It's a bit on the costly side to start. Also, the double opt-in feature could be available on the startup plan since it's pretty standard practice for this kind of campaigns. Review Source Similar Products Featured