# Viral Loops Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Viral Loops the right Referral solution for you? Explore 137 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/150927/Viral-Loops/reviews

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Viral Loops

4.6 (137)

[View alternatives](https://www.capterra.com/p/150927/Viral-Loops/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Reviews of Viral Loops

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

Mark K

COOComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration error) the Viral Loops team jumped on it within hours and did a thorough job investigating and getting it sorted.“

March 25, 2026

JM

Josh M

Sales ManagerTelecommunications, 11 - 50 employeesUsed the software for: Less than 6 months.

“The major drawback when using the Viral Loops landing pages has been that when you create an Affiliate Program Sign Up Form vs. the separate Sign Up for Service Form (i.e. the form linked to the unique affiliate link) is that both forms must be identical.“

October 24, 2024

LP

Luca P

Marketing ConsultantMarketing and Advertising, Self-employedUsed the software for: 1-2 years.

“The real-time dashboard is clean and shows you exactly what's happening with your campaign. Plus, if you run into issues, their support team actually responds quickly.“

September 8, 2025

SJ

Sophie J

Business ownerCosmetics, Self-employedUsed the software for: I used a free trial.

“I found it quite hard to learn the format to set up a campaing and required a lot of hand holding and questions from customer support, i googled a lot of questions and feel there could be more guide lines on each step“

July 4, 2024

Daniel H

CEOProfessional Training & Coaching, 2 - 10 employeesUsed the software for: 1-2 years.

“Its leaderboard and waiting list features are especially effective tools for launching products or communities and my clients have been pleased with the results.“

October 14, 2024

BF

Bob F

Director, Market DevelopmentMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months.

“Figuring out which was the right campaign template to start with, since I found the language a little confusing related to my most important "must haves."“

May 19, 2025

LO

Lucas O

Marketing ManagerEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months.

“The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot really stood out.“

May 29, 2025

NP

Natparinda P

Social Media AssociateAlternative Dispute Resolution, 2 - 10 employeesUsed the software for: Less than 6 months.

“Sometime there is an error in the system during the fist time we use it and intergrate information from the previous application.“

October 1, 2024

## Showing most helpful reviews

Showing 1-25 of 137 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Effie G.  
CEO  
Arts and Crafts  
Used the software for: 2+ years

### "Perfect experience"

April 15, 2026

5.0

Great product, easy to use, value for money. I've been using VL more than 10 years and I always enjoy creating my campaigns with this tool. I would definitely recommend it!

Pros

Great Support and Customer Care teams, Product is easy to use and has lean UI. Ideal to added to my custom Shopify store.

Cons

Sometimes it can be expensive, if you run a campaign that is successful, the cost increases significantly. For example, for 100K participants I need to spend more that 80$ to maintain my mailing list.

Switched from

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)

Better product, more suitable pricing. The Loopify tool is good for basic referral tracking. VL has dashboards, can export large files of mailing lists supporting several data formats. We also needed API integrations with Webhooks and CRM tools and VL supports a big variety of vendors. Ideal trial period of 14 days.

Review Source

Response from Viral Loops

April 27, 2026

Thanks so much, Effie! We’re really glad you’ve had such a great experience with Viral Loops over the years and that it fits well with your Shopify setup. Appreciate the kind words about the team and the product 🙌

LO

Lucas O.  
Marketing Manager  
Education Management  
Used the software for: Less than 6 months

### "Excellent customer support from start to finish"

May 29, 2025

5.0

It was good! Every time that I needed the viral-loops team, they were quick to help me and my team. I also use HubSpot, and after the team resolved my integration issue, everything ran smoothly.

Pros

The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot really stood out.

Cons

All the technical documentation I needed was outdated, which made it harder to complete the integration with HubSpot

Alternatives considered

[UpViral](https://www.capterra.com/p/230137/UpViral/)

Reason for choosing Viral Loops

If we had more time to set things up, I would have preferred UpViral because my team is already familiar with it.

Switched from

[UpViral](https://www.capterra.com/p/230137/UpViral/)

The native integration with HubSpot was the main reason I switched.

Review Source

Response from Viral Loops

June 2, 2025

Thank you so much for your detailed and thoughtful review! We're thrilled to hear that our customer support and pre-built campaign options stood out, and that the HubSpot integration was ultimately a success for your team. We also truly appreciate your honesty about the technical documentation — that’s a valuable point, and we’re actively working to keep all resources up to date so setup is smoother for everyone. It means a lot that you chose Viral Loops, especially given your team’s prior experience with other tools. We're grateful for the opportunity to support your campaigns and are always here if you need anything moving forward.

VC

Val C.  
Founder  
Retail  
Used the software for: Less than 6 months

### "Wish there was another option"

June 10, 2025

3.0

Challenging to get set up, incomplete knowledge base, slow response times from support, brittle workarounds required for some basic functions.

Pros

Works for email list growth campaigns. Appreciate the customization and workarounds because the app/widget out of the box is bad.

Cons

Slow, sporadic support (30 mins to 5 days for basic questions). Lots of workarounds required to integrate with Shopify well, the world's largest e-com platform provider. Expensive for what it is. If a competitor offered email referrals, they'd be toast.

Review Source

Response from Viral Loops

June 18, 2025

Thank you for your honest and detailed feedback. We’re glad to hear that you found value in using Viral Loops for your email list growth campaigns and appreciated the flexibility and customization options. At the same time, we sincerely apologize for the challenges you encountered. We recognize how frustrating that can be, and we’re actively working to improve all of these areas to deliver a smoother and faster experience. Your input is incredibly valuable and helps us focus on what matters most to our users. If you're open to it, we’d love to follow up directly to address any unresolved issues you may still have. Thank you again for your feedback and for using Viral Loops!

Mark K.  
COO  
Computer Software  
Used the software for: Less than 6 months

### "Very impressive team"

March 25, 2026

5.0

Exceptional customer service. A handy product in my modest startup waitlist marketing stack that plays a key role.

Pros

It serves a very good purpose. I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration error) the Viral Loops team jumped on it within hours and did a thorough job investigating and getting it sorted. That alone has made me want to stay with them.

Cons

Nothing. I think the integration pathways are strong, simple yet effective, a narrow specific set of functions means I don't get lost in bloat, or am paying for features I don't use.

Review Source

Response from Viral Loops

March 27, 2026

Thank you so much for the thoughtful review, this really means a lot to our team 🙏 We’re especially glad to hear the integration was smooth and that we could jump in quickly when you needed help. That’s exactly the experience we aim to provide, so it’s great to know it made a difference for you. It’s also awesome to hear Viral Loops is playing a key role in your waitlist marketing stack, that’s exactly the kind of use case we love supporting. If you ever need anything as you grow, we’re always here to help 🚀

TB

Travis B.  
CEO  
Logistics and Supply Chain  
Used the software for: Less than 6 months

### "Great customer support from the demo team at Viral Loop"

January 15, 2025

5.0

My overall experience with Viral Loops has been good thus far. We just implemented it.

Pros

The ease of use and the customizability. The customer success is great and my onboarding specialist had us set up in minutes after learning of my use case.

Cons

I haven't found anything that I don't like and hoping not to. We are running a few campaigns on it at the moment.

Switched from

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)

It was to expensive and had limited functionality.

Review Source

Response from Viral Loops

May 16, 2025

Thank you for sharing your feedback! We’re glad to hear that your experience with Viral Loops has been positive so far. If you need any assistance as you continue to implement the platform, please don’t hesitate to reach out. We’re here to help and support you every step of the way.

DM

Dagmara M.  
Project and Campaign Manager  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "Very good tool"

December 1, 2024

5.0

The process of building campaigns was very smooth and easy. It’s explained step by step.

Pros

\- Customer support - easy API connection - Setting up multiple campaigns - referral system

Cons

\- lack of flexibility (for example GDPR part, or Viral Loops Landing page) but thanks to Customer Support, these issues were resolved. - lack of tracking for the sources of users joining the campaign.

Switched from

[ReferralHero](https://www.capterra.com/p/164938/Maitre/)

Because the tool was not ideal,it could not handle the traffic and we could not fully trust the data.

Review Source

Response from Viral Loops

October 20, 2025

Thank you for your detailed feedback! We’re glad to hear that building campaigns with Viral Loops has been smooth and easy, and that our customer support helped resolve the challenges you encountered. We appreciate your notes about flexibility and source tracking — your input is invaluable as we continue to improve the platform. It’s great to know that our referral system and API connections met your expectations. Thanks again for sharing your experience!

JM

Joaquim M.  
CEO  
Think Tanks  
Used the software for: Less than 6 months

### "Great product"

January 8, 2025

5.0

Pros

Very easy to use and powerful - I would recommend.

Cons

No way to stop bots (but that's not their fault and they have good measures in place to let you know when they are not real)

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Viral Loops

It's a better product that helps create viral campaigns

Review Source

Response from Viral Loops

July 30, 2025

Thank you for the great feedback and recommendation! We're glad to hear you find Viral Loops easy to use and powerful — that's exactly what we aim for. We appreciate your understanding regarding bot traffic. While it’s a challenge many platforms face, we're continuously working to strengthen our fraud detection tools and keep your campaigns clean and effective. Thanks again for choosing us over other options — we’re excited to keep supporting your viral growth!

mW

mairi W.  
marketing executive  
Events Services  
Used the software for: 1-2 years

### "Review of Viral Loops for Hideout Festival Registration"

November 22, 2024

5.0

It was overall a god experience, it has helped us over two campaigns and I'm sure we will use it again.

Pros

It helped us gain over 1000 new sign-ups for our campaign

Cons

You can't archive your campaigns to revisit at a later date.

Switched from

[Audience Republic](https://www.capterra.com/p/178338/audience-republic/)

to test the referral mechanism of viral loops

Review Source

Response from Viral Loops

October 20, 2025

Thank you for sharing your experience! We’re thrilled to hear that Viral Loops helped you gain over 1,000 new sign-ups and supported your campaigns successfully. We appreciate your feedback about archiving campaigns — it’s helpful as we continue to improve the platform. We’re excited to have you continue testing and growing with Viral Loops, and we look forward to supporting your future campaigns!

JM

Josh M.  
Sales Manager  
Telecommunications  
Used the software for: Less than 6 months

### "Viral Loops Gets the Job Done"

October 24, 2024

4.0

Viral Loops gets the job done. I've built an Affiliate Program using their software and am generally satisfied. The major drawback when using the Viral Loops landing pages has been that when you create an Affiliate Program Sign Up Form vs. the separate Sign Up for Service Form (i.e. the form linked to the unique affiliate link) is that both forms must be identical. I am not able to have 1 form with respective questions and more relevant questions when individuals sign up for service using the unique referral code.

Pros

The ability to create custom forms and landing pages for individuals signing up for and referring to our Affiliate Program.

Cons

Customer Service response time was 50/50 on getting a timely response vs. waiting for over a week to hear from someone.

Alternatives considered

[SaaSquatch](https://www.capterra.com/p/130483/SaaSquatch/)

Reason for choosing Viral Loops

I chose viral loops over competitors because of pricing and ease of use.

Review Source

Response from Viral Loops

December 10, 2025

Thanks for your detailed feedback! I’m glad the custom forms and landing pages helped you build your Affiliate Program and that Viral Loops felt like the right choice for pricing and ease of use. I’m sorry the support response times were inconsistent — we’re working to improve that. Your note about the form limitations is very helpful, and we appreciate you highlighting it. Thanks again for trusting us with your program!

JZ

Jacob Z.  
Growth Marketing Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "The best and most value for money option in the space!"

November 6, 2024

5.0

Great experience and amazing customer support!

Pros

Flexibility of different options to choose from.

Cons

I can't think of something. Maybe it could be even easier to use? Maybe they could add AI tools to help you write the copy for your campaigns? These are things that can make it even better, but it's already good!

Alternatives considered

[UpViral](https://www.capterra.com/p/230137/UpViral/)

Reason for choosing Viral Loops

More value for money, more options that are important to me, better customer support.

Switched from

[VYPER](https://www.capterra.com/p/152500/VYPER/)

More value for money and more options that are important to me.

Review Source

Response from Viral Loops

November 18, 2024

Thank you for your review!!!

BT

Björn T.  
CEO  
Entertainment  
Used the software for: 2+ years

### "Easy to use and flexible!"

September 25, 2024

5.0

I've used it for a couple of different projects and I've been pleasantly surprised by the ease of the setup every time. I'm also very happy with the support in the instances I've had some issues. It's prob one of the best support teams I've ever come across :)

Pros

The many different growth templates available make it very versatile and flexible. Easy to use and understand interface. Very friendly and responsive support. Many well-written tutorials.

Cons

Missing some entry options for giveaways that e.g. Gleam.io has.

Alternatives considered

[Gleam Apps](https://www.capterra.com/p/199369/Gleam-Apps/)

Reason for choosing Viral Loops

Better value for money. Gleam is very expensive.

Review Source

Response from Viral Loops

December 10, 2025

It’s great to hear the variety of templates, ease of use, and the quality of our support team have consistently helped your projects run smoothly — that kind of experience is exactly what we aim for. Your note about missing giveaway entry options similar to Gleam is really helpful, and it gives us a clear idea of where we can expand the product. I’m glad Viral Loops has offered better value for your needs, and if you ever want to explore ways to replicate those extra entry types, I’m here to help.

RY

Rushi Y.  
Sr. UX Designer  
Computer Software  
Used the software for: Less than 6 months

### "Simple and Effective Referral Tool"

May 12, 2025

5.0

Great experience overall. It worked as promised and helped us reach more people.

Pros

Easy to set up and use. The referral system helped us grow our newsletter quickly with little effort.

Cons

There’s a slight learning curve if you’re new to referral marketing, and some deeper customizations require light coding or support assistance. However, their help center and support team are responsive and helpful.

Review Source

Response from Viral Loops

May 16, 2025

Thank you for your wonderful feedback! We're so glad to hear that setting up Viral Loops was easy and that the referral system helped grow your newsletter with minimal effort. It’s always rewarding to see our platform making a real impact. If you ever need support or want to explore more features, we’re here for you.

AD

Ahmad D.  
Director  
Computer Software  
Used the software for: Less than 6 months

### "Review of VL"

January 14, 2025

4.0

I am overall happy with VL and would use it again to run a marketing campaign

Pros

Once setup VL was easy to use and automated

Cons

Setup was a bit tedious and took a bit of effort to achieve

Review Source

Response from Viral Loops

May 16, 2025

Thank you for your feedback! We’re happy to hear that you had a positive experience with Viral Loops and would consider using it again for future referral marketing campaigns. We look forward to supporting you whenever you’re ready to launch your next campaign!

ER

Eivydas R.  
Co-founder  
Financial Services  
Used the software for: 6-12 months

### "Good for Waiting Lists"

January 13, 2025

5.0

It's a well defined product that does the job for collecting and incentivizing waiting lists.

Pros

The embeddable waiting list feature is easy to install

Cons

The monthly price could be slightly smaller

Review Source

Response from Viral Loops

July 30, 2025

Thank you for sharing your feedback! We're happy to hear that the embeddable waiting list feature has been easy to install and is serving your needs effectively. We also appreciate your comment on pricing — we’re always evaluating how to deliver even more value to our users, and feedback like yours is key to that process. Thanks again for being part of Viral Loops!

RF

Ryan F.  
Co-founder  
Hospital & Health Care  
Used the software for: Less than 6 months

### "High quality service"

January 13, 2025

5.0

High quality. We've had nothing but a good experience so far.

Pros

Promptness of customer support. Seamlessness of integration.

Cons

N/A. We've had nothing but a good experience so far.

Review Source

Response from Viral Loops

July 30, 2025

Thank you for your kind feedback! We're so glad to hear you've had a smooth experience with Viral Loops — from support to integration. It means a lot to know that everything has been working well for you, and we’re here anytime you need a hand or want to explore new campaign ideas. Thanks again for choosing Viral Loops!

TN

Tony N.  
Marketing  
Computer Software  
Used the software for: Less than 6 months

### "Good referral platform with a lot of integrated widgets and customer care"

October 24, 2024

4.0

Good experience, easy to setup, easy to manage, loads of widgets out of the box.

Pros

Ease of implementation, customer care was very good. Also they offered our IT to connect in and have a conversation with them.

Cons

They do not have a module for loyalty management

Review Source

Response from Viral Loops

December 10, 2025

It’s great to know the setup process went smoothly and that your IT team was able to connect directly with ours — that kind of collaboration often makes a big difference. I understand the absence of a loyalty management module is a limitation for your needs, and that’s valuable insight for our roadmap. I’m glad the ready-made widgets and overall ease of use contributed to a positive experience, and if you ever want to explore ways to extend your setup, I’m here to help.

CC

Caitlin C.  
Ceo  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Good product & suport "

December 17, 2024

5.0

Really positive. Support team has been great.

Pros

Really easy user set up and interface. Able to set up campaigns quickly.

Cons

Pricing a bit tough when you aren’t quite sure what the limit will be. But appreciate the team was flexible and helpful with those kinds of questions.

Review Source

Response from Viral Loops

September 15, 2025

Thank you for sharing your experience! We’re glad to hear that you found Viral Loops easy to set up and that our interface made launching campaigns quick and straightforward. We also appreciate your feedback regarding pricing, and we’re happy our team could assist and provide flexibility. It’s great to know our support has been helpful throughout your experience!

EA

Eliane A.  
Head of Marketing  
Cosmetics  
Used the software for: 1-2 years

### "Would recommend!"

September 19, 2024

4.0

I like using them for referral campaigns. Overall would recommend! Customer support could be improved with live chat, i never seem to have them online so need to do email communication which can be a bit slow.

Pros

Good templates to work on,a lot of different functionalities built in.

Cons

Sometimes there's not a lot of flexibility in the coupon code/offering for ppl that are being referred on the programs.

Review Source

Response from Viral Loops

December 10, 2025

It’s great to hear that the templates and built-in tools have been helping with your referral campaigns. I understand the limitations you mentioned around coupon flexibility, and that smoother, real-time support would make things easier on your end. Your input highlights exactly where we can improve, and we appreciate you pointing it out. Let us know if you'd like help exploring options within your current setup!

PR

Pol R.  
Marketing manager  
Accounting  
Used the software for: Less than 6 months

### "VL experience"

December 18, 2024

5.0

Pros

best service in the post service sale area

Cons

expensive service cost for our ROI. Not worth it

Review Source

Response from Viral Loops

September 11, 2025

Thank you for sharing your feedback. We’re glad to hear you appreciated our post-sale support and service! We also understand your concern regarding the cost relative to ROI. We continuously evaluate our offerings to ensure they provide value, and your feedback helps us in that process. Please don’t hesitate to reach out if there’s anything we can do to help you get the most out of Viral Loops.

GR

Grace R.  
Founder  
Cosmetics  
Used the software for: 6-12 months

### "Great product, great customer service"

November 20, 2024

5.0

Pros

Great product, easy to use and set up, great customer service.

Cons

There were no cons, we just weren't ready to use the product.

Review Source

Response from Viral Loops

November 27, 2024

Thank you very much!

DA

Diran A.  
Founder  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Exceptional service, Exceptional value Exceptional Team"

November 27, 2024

5.0

Pros

The customer service was exceptional, they handheld us to setting up and going live with our campaign

Cons

I feel like the trial period was a little short.

Review Source

Response from Viral Loops

December 3, 2024

Thank you very much!!!

BZ

Büsra Z.  
CEO  
Retail  
Used the software for: Less than 6 months

### "thank you! "

September 12, 2024

5.0

very good and fast service across all the challenges we faced

Pros

Simple no-code UI and the guided experience

Cons

we didn't go viral with our campaign :)

Review Source

Response from Viral Loops

September 18, 2024

Thank you very much for your review!!

PL

Paul L.  
Co-founder  
Entertainment  
Used the software for: Less than 6 months

### "Feedback form"

September 19, 2024

5.0

Been good, everything is working well so far.

Pros

It works well, and the automatic features are good.

Cons

Does not look super aesthetic in some areas, would need more features.

Review Source

Response from Viral Loops

December 10, 2025

Thank you for your review!

BG

Bunny G.  
COO  
Consumer Goods  
Used the software for: 1-2 years

### "Great way to build waitlists"

August 13, 2024

5.0

My experience has been super positive. I've used viral loops for multiple waitlist

Pros

Easy to use and works great. I love that you can customize the fields and design

Cons

Interface is a bit confusing - Im always confused when to use a pop-up widget or not

Review Source

Response from Viral Loops

December 10, 2025

Hearing that the customization options and overall usability fit well with your projects is really encouraging. The confusion around when to use a pop-up widget is understandable — that part of the interface can feel a bit unclear, and your feedback helps highlight where we can simplify things. I’m glad the platform has supported multiple waitlist launches smoothly, and if you ever want guidance on choosing the right widget type, I’m here to help.

MC

Mohika C.  
Senior Marketing Executive  
Events Services  
Used the software for: Less than 6 months

### "Viral Loops Review "

August 13, 2024

5.0

Pros

The customer support is amazing. They are there for you in every step of the way.

Cons

Its a great platform. No complains at all.

Review Source

Response from Viral Loops

December 10, 2025

It’s wonderful to know that the support team has been able to guide you through each step of the process. Hearing that the platform has met your expectations without issues really means a lot. If you ever want to explore more ways to get value out of your setup, I’m always here to help.

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