# Viral Loops Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Viral Loops Software - reviews, pricing plans, popular comparisons to other Referral products and more. Source: https://www.capterra.com/p/150927/Viral-Loops --- # Viral Loops Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Viral Loops ## What is Viral Loops? Viral Loops gives you referral program templates inspired by billion-dollar brands to increase, track, and reward customer referrals. Templates that fit your needs. There's no such thing as "One size, fits all". We offer a plethora of templates that answer your specific needs, whether you're a shoemaker who decided to sell online or the tech startup that's going to be the next big thing. Real-time Dashboard Keeping an eye on your campaign, in real-time, can save you money and provide insight for optimizations. From the moment your campaign goes live, you have access to its Real-time Dashboard. The Dashboard reveals your campaign's overall performance- which you can break down by channel, and your participants' referral, and reward, status. ## What is Viral Loops used for? [Referral](https://www.capterra.com/referral-software/) Top alternative Featured Overall rating Based on 136 user reviews Reviews sentiment Positive 93% Neutral 4% Negative 4% Starting price $35 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Viral Loops?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://viral-loops.com&name=Viral Loops) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Viral Loops 4.6 (136) VS. [4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting Price $35 Flat Rate, Per Month Starting Price $129 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (136) Ease Of Use 4.3 (151) Value For Money 4.1 (128) Value For Money 4.5 (139) Customer Service 4.5 (129) Customer Service 4.7 (141) ## Viral Loops alternatives [4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Starting price $175.00 Per User, Per Month [4.8 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/) Starting price $249.00 Per User, Per Month Highest Rated [4.9 (249)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) [4.8 (151)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting price $95.00 Per User, Per Month [Learn More](https://www.capterra.com/p/218230/Referral-Factory/) [View all alternatives](https://www.capterra.com/p/150927/Viral-Loops/alternatives/) ## Who uses Viral Loops? Based on Capterra reviews from the past 3 years ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Referral Tracking 4.5 (72) 75.00% of 72 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads Rewards Management 4.1 (58) 55.17% of 58 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Customizable Templates 4.2 (57) 70.18% of 57 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Data Import/Export 4.3 (49) 65.31% of 49 reviewers that rated this feature as important or highly important Import and export data to and from software applications Third-Party Integrations 4.3 (43) 65.12% of 43 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Activity Tracking 4.3 (39) 74.36% of 39 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Viral Loops 30 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Track an affiliate partner's promotion of a product or service and any associated sales Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Create and send email blasts/campaigns Manage and track employee referrals for open job positions Tracks metrics that provide insight into how a user interacts with any interface or product For customer referral programs / referral marketing products Identify and prevent suspicious activity Games or game-like elements to track progress and reward accomplishments Automatically identify and save contact information of potential customers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Customizable templates for referral documents, emails, and sharable links Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Strategize and implement rewards for returning customers, employees and other members Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Features 4.3 (136) 4.3 Based on 136 reviews ## Pricing Value for money 4.1 (128) Free Trial [View pricing plan details](https://www.capterra.com/p/150927/Viral-Loops/pricing/) Start-up $35.00 Flat Rate,Per Month It includes: - Basic Integrations - Lead Generation Campaigns - Basic Fraud Identification - Email Notifications - Import & Export Participants - No-Code Installation Plus $99.00 Flat Rate,Per Month It includes: - User & Customer Referral Campaigns - The Milestone Referral Template - Track every Step of the Customer Journey - Themes for Viral Loops Pages - Custom Domain - reCaptcha Integration - Full API Access Growing $159.00 Flat Rate,Per Month It includes: - Double Opt-In - HubSpot Integration & Workflows - Remove Viral Loops Branding - Automated Rewarding - Stripe Rewarding - Tremendous Rewarding - Referral Revenue Tracking - Audience-specific Notifications Power $279.00 Flat Rate,Per Month It includes: - Dedicated Account Manager - Concierge Implentation - Team Member Invites - Priority & Video Support - Unlimited access to AI campaign assistant (Coming Soon) Value for money 4.1 (128) 4.1 Based on 128 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) ## Support, customer service and training options Customer Service 4.5 (129) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (129) 4.5 Based on 129 reviews ## User reviews Overall rating 4.6 Based on 136 reviews Filter by rating 5(95) 4(31) 3(5) 2(0) 1(5) Mentioned topic Sorted by most recent Mark K. COO Computer Software ### "Very impressive team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 25, 2026 Exceptional customer service. A handy product in my modest startup waitlist marketing stack that plays a key role. Pros It serves a very good purpose. I was able to integrate it into my stack without fuss. When I did encounter a challenge (turns out it was my configuration error) the Viral Loops team jumped on it within hours and did a thorough job investigating and getting it sorted. That alone has made me want to stay with them. Cons Nothing. I think the integration pathways are strong, simple yet effective, a narrow specific set of functions means I don't get lost in bloat, or am paying for features I don't use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 27, 2026 Thank you so much for the thoughtful review, this really means a lot to our team 🙏 We’re especially glad to hear the integration was smooth and that we could jump in quickly when you needed help. That’s exactly the experience we aim to provide, so it’s great to know it made a difference for you. It’s also awesome to hear Viral Loops is playing a key role in your waitlist marketing stack, that’s exactly the kind of use case we love supporting. If you ever need anything as you grow, we’re always here to help 🚀 MT Marius T. Founder and CEO Publishing ### "A powerful tool if you want to increase LTV" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2025 Very good, I used it for my first e-commerce business and plan to use it again for my next one, as LTV has now become the most important metric. (Advertising costs are constantly rising.) Pros I like that they are continuously improving the product. I am already excited to see how they will integrate AI into the entire setup in a meaningful way. Cons There is a learning curve, and you really have to engage with the subject matter. However, support responds very quickly if you get stuck. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 19, 2025 Thank you for sharing such encouraging feedback! We’re glad to hear that you value our continuous improvements and are excited about the future possibilities with AI. It’s also great to know Viral Loops supported you in your first e-commerce business and that you plan to use it again for your next one. We understand the learning curve, and we’re happy our support team has been able to assist quickly whenever needed. Your perspective on rising advertising costs and the importance of LTV really resonates with us, and we’re excited to keep supporting you in achieving sustainable growth. LP Luca P. Marketing Consultant Marketing and Advertising ### "Great for quick referral campaigns, limited customization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 8, 2025 It's a solid tool that does what it promises - makes referral marketing easy. Perfect if you want something that works out of the box without much fuss. It's more like a "one-size-fits-most" solution rather than something super flexible. Overall, I'd recommend it for businesses that want to test referral marketing quickly or don't have technical resources. Pros The setup is super easy - you can literally launch a referral campaign in under an hour. The templates are really helpful and based on campaigns that actually worked for other companies, so you're not starting from scratch. I love how the widgets look professional and match your brand without needing a designer. The real-time dashboard is clean and shows you exactly what's happening with your campaign. Plus, if you run into issues, their support team actually responds quickly. The Campaign Wizard walks you through everything step by step, which is perfect if you're not tech-savvy. Cons The platform works great if you stick to their templates, but the moment you want something different, you hit walls. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 11, 2025 Thank you for taking the time to share such detailed feedback! We’re thrilled to hear that you found the setup quick and easy, and that our templates, widgets, and Campaign Wizard helped you launch a professional referral campaign without much fuss. We also appreciate your note about flexibility, it’s true that our templates are designed to get campaigns up and running quickly, and your feedback will help us as we continue to explore ways to offer more customization options. It’s wonderful to know you’d recommend Viral Loops for businesses looking to test referral marketing efficiently. We’re excited to continue supporting your campaigns! JP Javier P. Owner Entertainment ### "Viral-Loops is a great way to market and promote any product or service. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 8, 2025 My experience has been excellent. I really haven’t been able to find something that even compares to the value I get out of it. Pros It is easy to use and it walks you through setting up campaigns that will bring more visibility to your product-services. Viral-Loops helped me setup brand advocates and is a very valuable tool. I will continue to use Viral-Loops and can’t recommend it enough. Cons I don’t have anything to really complain about. They keep adding features and the service seems so stable that I can rely on it for years to come. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 11, 2025 Thank you so much for your wonderful feedback! We’re thrilled to hear that Viral Loops has helped you set up brand advocates and increase visibility for your products and services. It’s great to know that you find the platform valuable, stable, and continuously improving, your trust and recommendation mean a lot to us. We look forward to supporting you in many more successful campaigns! JG Jess G. Product Owner Financial Services ### "User friendly referral platform setup" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 9, 2025 The team at Viral Loops have been very helpful throughout the process of setting up own new referral platform, and have always been quick to respond when we've needed extra support. Pros Viral Loops is super user friendly and has been simple to set up as a referral platform. There is a good level of customization, and integration into our CRM wasn't too difficult. Cons Our chosen rewards provider isn't currently available as an option in Viral Loops, however we can get this set up via API which we will do in future. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 28, 2025 Thank you for your great feedback! We're so glad to hear that you found Viral Loops user-friendly and easy to set up, and that the integration with your CRM went smoothly. We appreciate you pointing out the limitation with your rewards provider — it’s great to hear you're planning to use the API for that, and our team is always here to support you through the setup. It’s been a pleasure working with you, and we’re happy to know our team has been helpful and responsive along the way. Looking forward to seeing your referral program grow! HT Henrik T. Partner, Design Design ### "The fast lane for reaching "your ppl" / target audience." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 9, 2025 As I see they constantly improve the interaction & bring new functionalities, Im very glad having this tool in my arsenal :-) Pros Top of class - how to enable ppl to share my message & new product launch! Doing niche - triathlon - products, a lot of my target audience knows at least 3-4 if not 9-10 triathletes or more. Often in a club (doing triathlons we need to be registered in the national federations - for the license, to be able to race). So if you got a new product to launch, that deliver real value, you can via Viral Loops reach very wide, very fast. Of cause besides these killer features, With all the AI - your message / product will come via a trusted friend or someone in your closed circle, not some marketing bot or agent. This will only make it more obvious to get a tool like Viral Loops, whit the next couple of years. So - relevant - fast - high trust - and actually not just very, but super low cost (to reach your target market). Cons As they have build out several variations of campaigns, there was a bit confusing steps to take, but perhaps I just had to familiarize myself in their processes. Luckily it was fast to figure out, just go trough it, and at the end you can see if it works how You wanted it to.. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 28, 2025 Thank you for the fantastic and thoughtful review! It’s inspiring to hear how Viral Loops has helped you successfully spread the word about your niche triathlon products — especially within such a tight-knit and connected community. You captured the power of referral marketing perfectly: trusted recommendations, fast reach, and real value. We’re also glad to hear that, despite a bit of initial confusion, you were able to navigate the setup and see your campaigns come to life. Your point is well taken, and we’re continuously working to simplify and improve the user experience as we grow the platform. Thanks again for making us part of your toolkit — we’re excited to support your future launches! VC Val C. Founder Retail ### "Wish there was another option" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 June 10, 2025 Challenging to get set up, incomplete knowledge base, slow response times from support, brittle workarounds required for some basic functions. Pros Works for email list growth campaigns. Appreciate the customization and workarounds because the app/widget out of the box is bad. Cons Slow, sporadic support (30 mins to 5 days for basic questions). Lots of workarounds required to integrate with Shopify well, the world's largest e-com platform provider. Expensive for what it is. If a competitor offered email referrals, they'd be toast. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 18, 2025 Thank you for your honest and detailed feedback. We’re glad to hear that you found value in using Viral Loops for your email list growth campaigns and appreciated the flexibility and customization options. At the same time, we sincerely apologize for the challenges you encountered. We recognize how frustrating that can be, and we’re actively working to improve all of these areas to deliver a smoother and faster experience. Your input is incredibly valuable and helps us focus on what matters most to our users. If you're open to it, we’d love to follow up directly to address any unresolved issues you may still have. Thank you again for your feedback and for using Viral Loops! AP Alex P. Direcotr Airlines/Aviation ### "Viral Loops Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 June 5, 2025 Pros Good support from \[sensitive content hidden\] - good product to use - easy to understand interface and customer journey - thanks! Cons The price - it charges the same amount whether you actively use the platform that month or not - some times i use the platform in one month but then not again for another two months Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 6, 2025 Thank you for your kind feedback! We're glad to hear you’ve found the product easy to use and that the customer journey has been clear. We’ll make sure to pass on your thanks for the great support. We also appreciate your comments regarding pricing. We understand that usage can vary month to month, and while our current pricing structure reflects platform access and support availability, your point is completely valid. Feedback like yours helps us better evaluate how we can add more flexibility for our users in the future. Thanks again for being part of the Viral Loops community! LO Lucas O. Marketing Manager Education Management ### "Excellent customer support from start to finish" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 29, 2025 It was good! Every time that I needed the viral-loops team, they were quick to help me and my team. I also use HubSpot, and after the team resolved my integration issue, everything ran smoothly. Pros The variety of pre-built campaign options, the customer support, and the ease of integrating the platform with HubSpot really stood out. Cons All the technical documentation I needed was outdated, which made it harder to complete the integration with HubSpot Switched from [UpViral](https://www.capterra.com/p/230137/UpViral/) The native integration with HubSpot was the main reason I switched. Alternatives considered [UpViral](https://www.capterra.com/p/230137/UpViral/) Reasons for choosing Viral Loops If we had more time to set things up, I would have preferred UpViral because my team is already familiar with it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 2, 2025 Thank you so much for your detailed and thoughtful review! We're thrilled to hear that our customer support and pre-built campaign options stood out, and that the HubSpot integration was ultimately a success for your team. We also truly appreciate your honesty about the technical documentation — that’s a valuable point, and we’re actively working to keep all resources up to date so setup is smoother for everyone. It means a lot that you chose Viral Loops, especially given your team’s prior experience with other tools. We're grateful for the opportunity to support your campaigns and are always here if you need anything moving forward. ES Erin S. Digital Marketing Manager Publishing ### "Enjoyed use of product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 28, 2025 Pros Ability to perform the task needed, usability, customer service. It was easy to build out the campaign, and there's a lot of customization. Cons It is not entirely clear whether or not the milestone emails had been sent to the appropriate contacts. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 30, 2025 Thank you for your kind review! We're so glad to hear you enjoyed using Viral Loops and found the platform easy to use, customizable, and well-supported by our team. We also appreciate your note about the milestone emails. Clear visibility into email delivery is important, and we understand how that uncertainty could be frustrating. We can always give you them sends, open-rate, etc statistics if you want it to! Thanks again for your feedback — it helps us improve and better serve you! [View all Reviews](https://www.capterra.com/p/150927/Viral-Loops/reviews/) Popular comparisons [Referral Factory vs Viral Loops](https://www.capterra.com/compare/150927-218230/Viral-Loops-vs-Referral-Factory)[UpViral vs Viral Loops](https://www.capterra.com/compare/150927-230137/Viral-Loops-vs-UpViral)[ReferralCandy vs Viral Loops](https://www.capterra.com/compare/119331-150927/ReferralCandy-vs-Viral-Loops)[Post Affiliate Pro vs Viral Loops](https://www.capterra.com/compare/147442-150927/Post-Affiliate-Pro-vs-Viral-Loops)[Referral Rock vs Viral Loops](https://www.capterra.com/compare/139089-150927/Referral-Rock-Software-vs-Viral-Loops)[Tremendous vs Viral Loops](https://www.capterra.com/compare/150927-197141/Viral-Loops-vs-Tremendous-Rewards)[Referral Rocket vs Viral Loops](https://www.capterra.com/compare/150927-10016875/Viral-Loops-vs-Referral-Rocket) [Referrizer vs Viral Loops](https://www.capterra.com/compare/144990-150927/Referral-Marketing-Automation-vs-Viral-Loops)[Trackdesk vs Viral Loops](https://www.capterra.com/compare/150927-268100/Viral-Loops-vs-Trackdesk)[UpPromote: Affiliate Marketing vs Viral Loops](https://www.capterra.com/compare/150927-201885/Viral-Loops-vs-Shopify-Affiliate-Marketing)[Kangaroo vs Viral Loops](https://www.capterra.com/compare/149363-150927/Kangaroo-Rewards-vs-Viral-Loops)[Affiliatly vs Viral Loops](https://www.capterra.com/compare/138373-150927/Affiliatly-vs-Viral-Loops)[ReferralHero vs Viral Loops](https://www.capterra.com/compare/150927-164938/Viral-Loops-vs-Maitre)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)