# BSG Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about BSG Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more. Source: https://www.capterra.com/p/151026/BSG --- # BSG Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) BSG ## What is BSG? Established in 2012, BSG is a global SMS communication platform trusted by various enterprises and wholesale clients for its high standards of quality and dependability. It provides messaging solutions to various industries, including eCommerce/retail, banking and finance, healthcare, logistics, and iGaming. Backed by ISO-9001:2015 and GSMA certifications, BSG provides clients with reliable communication channels through 40+ zero-hop connections and customized routing. ## What is BSG used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[VoIP](https://www.capterra.com/voip-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $0.01 Per Feature, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BSG?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://bsg.world&name=BSG) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BSG 3.3 (8) VS. [4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $0.01 Per Feature, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (8) Ease Of Use 4.0 (965) Value For Money 3.6 (7) Value For Money 4.2 (788) Customer Service 3.5 (8) Customer Service 4.0 (760) ## BSG alternatives [4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars Highest Rated [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars ## FAQs about BSG Overview ### What company size and specific industries is BSG built for? BSG is designed for businesses in eCommerce and retail, banking and finance, healthcare, logistics, and iGaming. The target audience is industry-based rather than tied to a specific company size, so it fits organizations of different sizes that need messaging solutions in these sectors. Features and Usability ### What are the key features of BSG? BSG includes authentication for account access, plus SMS marketing tools such as mass texting, scheduled messaging, shortcodes, and 2-way messaging. It also offers campaign management features like segmentation, scheduling, customizable templates, and customizable fields, along with contact database and contact management, reporting and analytics, alerts and notifications, and API access. Getting Started and Support ### What training and onboarding options does BSG offer? BSG provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference material, and videos provide visual walkthroughs for learning features and checking steps as needed. Getting Started and Support ### What customer support options does BSG offer? BSG provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer support feedback is available in the catalog data, so support experience details such as response speed or agent helpfulness cannot be confirmed. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. API 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Contact Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Mass Texting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Reporting/Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Scheduled Messaging 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times SMS Messaging 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Send messages via SMS BSG 21 features Send and receive text messages to communicate with clients or prospects in real-time Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Process of dividing customers into groups based on common characteristics Pre-designed layouts that can be customized to match preferences and requirements Send messages to multiple subscribers at the same time Electronic coupons delivered to a mobile device that can be exchanged for a discount Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Send individual or bulk text messages at predetermined times Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Get Advice We can help you find the software with the features you need. Features 3.6 (8) 3.6 Based on 8 reviews ## Pricing Value for money 3.6 (7) Free Trial Free Version Basic $0.01 Per Feature,Per Month Value for money 3.6 (7) 3.6 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.5 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (8) 3.5 Based on 8 reviews ## User reviews Overall rating 3.3 Based on 8 reviews Filter by rating 5(2) 4(2) 3(2) 2(0) 1(2) Mentioned topic Sorted by most recent TG Tadas G. Computer systems administrator Hospital & Health Care ### "SMS sending / receiving" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 8, 2024 Pros SMS sending / receiving quallity, fast and cost efective services. Cons Maybe integration to our system took to long. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MT Michelle T. Director Of Online Marketing Health, Wellness and Fitness ### "BSG has an extensive country coverage." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2022 Pros As a bulk SMS marketing platform, BSG's best aspect is it supports marketing to a high number of countries worldwide. Cons That would be extremely useful if it was possible to create and manage the SMS campaigns with Android and IOS mobile applications. Switched from [CM.com Communications Platform](https://www.capterra.com/p/196877/CM-com/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ID Ihor D. CEO Computer Software ### "Good software for reasonable price" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 7, 2021 It's a middle-tier software which is not too expensive and has many function for work. Pros Using this software is one of the most reasonable thing I've ever done in my work. It's cheap, powerful and has many functions for email marketing. Cons Haven't noticed any trouble yet, but maybe I would find some troubles while I 'm using it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Accounting assistant Consumer Goods ### "Bsg" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 August 17, 2019 Pros It teaches you know hows of a business planning and strategizing. It gives some understanding, I have used it for 4 months Cons It takes a while to understand how to use it work on it. And it gets too late until you start knowing what it actually is. And I believe it is not very accurate to teach to strategies. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IR Irene R. marketer Design ### "online proofing, editing services" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 April 10, 2018 cost-effectiveness, personal approach Pros nice, user-friendly design. easy platform. really cheap. they can send SMS globally to any country where you have clients, even in Russia and Eastern Europe, etc. Cons sometimes routes fail, because they are cheap. cannot provide timely back up in emergency cases, for certain directions, of course. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Mm E. CEO ### "Not Good!" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 6, 2018 Pros Nice website, but that's about it. Cons Terrible customer service, they have no idea whats going on.Prices, they're not cheap comparing to others out there. they charge credit card fees, more than credit card companies. I paid 2 twice for big campaigns, each time and the SMS was never sent or received. They kept saying will come back to you, and they never did and they never refunded the money. They guys in the customer service, they never give you an answer for any issue you face. All they always say, we will get back to you and they stop answering. I do not recommend this company to anyone out there. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Miguel Arsenio L. CEO ### "Cheap and delivers" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 26, 2017 Cheap SMS Marketing for existing clients Pros The price is fair and cheap. It's acessible via browser and it allows to schedule sms and to change the SENDERID. Cons The page can be a little bit complicated to master, but for basic features is enough. The only thing on my mind was if it delivers, and well, it does. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DA Daniel Antonio D. Manager Textiles ### "It simply dont´t work (at least to Brazil messages). No refund to fake DLR!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 1, 2017 None Cons I lost money with this company. It simply doesn't work (at least to Brazil messages). I did some campaigns with test numbers and no result. All numbers with fake DLR. They identified the error but no refund to credit. I´ve put our money in the garbage. They say It is the carrier fault, and they changed the carrier. They offered me a discount to new buys. I am not crazy to do a new buy with them. If you still wanna try them be careful, Try It with small amounts and lots of test numbers in your campaigns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 7, 2017 Dear Daniel Antonio, Thanks for your comment. We are really sorry that you have faced such a situation. Our company will do everything possible to solve your problem and find the best decision for you asap. Please, contact your manager to proceed. 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