# Craft.io Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Craft.io Software - reviews, pricing plans, popular comparisons to other Product Management products and more.

Source: https://www.capterra.com/p/151111/craft

---

# 

 Craft.io Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Craft.io

## What is Craft.io?

Craft.io is the end-to-end product management platform. It provides a single source of product truth in a collaborative workspace that helps product pros make smart decisions, align their teams around a shared strategy & plan, and customize the visualization of roadmaps to tell a compelling product story with just the relevant information for each stakeholder. Its unique Guru layer includes best practices to help boost PMs’ skills and create uniform processes and alignment across teams.

## What is Craft.io used for?

[Strategic Planning](https://www.capterra.com/strategic-planning-software/)[Idea Management](https://www.capterra.com/idea-management-software/)[OKR](https://www.capterra.com/okr-software/)

Top alternative

Featured

Overall rating

Based on 32 user reviews

Reviews sentiment

Positive

94%

Neutral

6%

Negative

0%

Starting price

$19

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Craft.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://craft.io&name=Craft.io)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Craft.io

4.4 (32)

VS.

[4.4 (2,949)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting Price

$19

Per User, Per Month

Starting Price

$10

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (32)

Ease Of Use

4.2 (2,597)

Value For Money

4.4 (25)

Value For Money

4.2 (1,890)

Customer Service

4.6 (25)

Customer Service

4.3 (2,045)

## Craft.io alternatives

[4.4 (15,339)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting price

$7.91

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (561)](https://www.capterra.com/p/144020/Aha/reviews/)

Starting price

$59.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.6 (2,227)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/151111/craft/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Task Management

2.8 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Create, manage and track all task activities and progression

Collaboration Tools

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Provides a channel for team members to share media files, communicate, and work together

Task Scheduling

3.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Track and manage the scheduling of tasks

Workflow Management

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

Access Controls/Permissions

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Define levels of authorization for access to specific files or systems

File Sharing

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Public or private sharing of digital files such as documents, audio/video, images, and more

Craft.io 101 features

An @mention is a way to tag or notify a specific person about a message/post

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Continuous profile-based stream of news and activity

Iterative project Management approach that involves technologies such as Kanban, Scrum, XP, APF, XPM and more

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track, manage and store the applications of potential future members, customers or candidates

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Creation, administration, and evaluation of assessments or tests

Assign issues and tasks based on availability or required skills

The process of evaluating, scheduling, and assigning tasks that have been put on the back burner in favor of higher priority items.

Group collaboration to solve ideas in a productive and concentrated manner.

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

Configure existing workflows to meet your organization's needs

Visualize and analyze customer experience across all touchpoints and channels

Alter the layout and content of dashboards

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Graphical representation of data

Specify or track the date/time a project, task, etc., is due for completion

Track and manage task relationships and dependencies

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Online forums/groups where users can ask questions, share ideas, best practices, etc.

Assemble applications and processes by dragging over and arranging pre-built components

Tracks metrics that provide insight into how a user interacts with any interface or product

Create, share, and manage the distribution of job descriptions/duties

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Public or private sharing of digital files such as documents, audio/video, images, and more

Games or game-like elements to track progress and reward accomplishments

Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies

Allows employees to set and manage work or career related goals

Establish measurable goals and objectives and track their progress over a specific period of time

Allow guests to view the software and interact with users

Create, collect, discuss, improve, and evaluate insights or alternative thinking before starting projects

Facilitates users voting on ideas that are presented so the most favorable ones can be highlighted and further pursued

The creation, development, and sharing of potentially innovative new ideas

Visualization tool to organize and optimize tasks and track their status at every stage of workflow

Tracking the status of previously identified performance measurements

Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance

Monitor task progress and planned accomplishments to better manage project status

Access software remotely via mobile devices

Supports simultaneous creation and work on multiple Kanban boards

Ability to handle several projects simultaneously

Identify, track, and respond to negative feedback

Enable custom polls/voting to facilitate decision-making or increase engagement

Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk

Arrange tasks based on the level of priority or urgency

Capture, organize and track product-specific data and information in a centralized location

Identifying desired outcomes and important milestones and creating a plan on how to achieve them

Document and report the progress of ongoing projects

Reporting on how each user, task or process has advanced since its initiation

Plan and coordinate all the resources, costs and time needed to execute assignments

Organize and schedule projects

Pre-designed project plans that can be customized

Measure time to completion or hours worked for projects

Monitor the progress of projects from start to finish

Create, manage, or update project workflows.

Estimate or forecast of a future scenario based on the study of present trends

Ratings/Reviews

Receive data and information in real time

Active reporting of data and metrics

Receive system updates as soon as any changes are made

A timeline for taking a project live that outlines what features should be operational at the go-live date

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Enables creation, management, and tracking of product requirements & features during product production/development

Process of planning, scheduling and executing the optimal and effective use of human capital across projects

Identifying desired outcomes and important milestones and creating a plan on how to achieve them

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Search and filter data across systems to locate required information by entering keywords or certain criteria

Allow users to access multiple services after entering their login credentials once

Identifying the tasks to be completed and the people to complete them during a set period of time

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Define the exact requirements needed by all stakeholders in the requirements process

Track the status over time for a request, process, asset, or transaction

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Ability to accommodate the methodology that incorporates frequent work reassessment and continuous short periods of focused work.

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Track the status and progress of tasks

Track and manage the scheduling of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Measure and track time including hours worked and paid time off (PTO)

Manage a detailed schedule of a product plan

A digital list of items that need to be completed

Track and document the history, application, or location of an item or activity

Review data from past periods to reveal recurring tendencies and predict future performance

Track revisions and updates made to files and navigate between different versions

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create, design, and visually represent processes within the software

Graphical representation of data or processes

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.5 (32)

4.5

Based on 32 reviews

## Pricing

Value for money

4.4 (25)

Free Trial

[View pricing plan details](https://www.capterra.com/p/151111/craft/pricing/)

Starter

$19.00

Per User,Per Month

It includes:

-   Unlimited Contributors For Free
-   Single workspace
-   Craft roadmaps
-   Backlog management & prioritization
-   Backlog import
-   Development tool integration with a 2-way sync
-   Up to 3 workspace views
-   Up to 3 personal views
-   Up to 5 custom fields
-   Workflow management
-   Guru templates
-   Guru views

Pro

$79.00

Per User,Per Month

It includes:

-   Everything in Starter
-   Unlimited Contributors For Free
-   Unlimited workspaces
-   Unlimited development tools integrations with 2-way-sync
-   Unlimited custom fields
-   Unlimited Guru views
-   Unlimited saved views
-   Unlimited prioritization frameworks
-   Manage dependencies
-   Design tools integrations
-   LiveShare
-   Automated progress tracking

Value for money

4.4 (25)

4.4

Based on 25 reviews

## Integrations

[

Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (25)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (25)

4.6

Based on 25 reviews

## User reviews

Overall rating

4.4

Based on 32 reviews

Filter by rating

5(16)

4(14)

3(2)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MN

Mirella N.

Product Portfolio Manager

Information Technology and Services

### "Great for creating strategic roadmaps"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 31, 2023

Pros

The strategic roadmapping functionality has been great for providing clarity and transparency when presenting the roadmap to different product stakeholders and the development team.

Cons

The platform it's very flexible and offers endless customisation, which it's great on one side but on the other side, it might get challenging for users with less experience.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JM

Jessica M.

IT Manager

Computer Software

### "Personal review for Craft"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 13, 2023

Pros

Craft's data entry approach is extremely fast, allowing you to get from a concept to a finished story in seconds. Craft is a fantastic all-around tool, which is why I chose it in the first place. Using the card view, you can add visuals to tales so that everyone can see what's happening on in real time. It's also quite simple to turn your random ideas into user tales. You can also use story points, effort, and custom fields to help you organize and prioritize your stories.

Cons

It can be difficult to navigate, requiring more effort than necessary to discover goods that have not been correctly labeled.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Peter G.

Product Owner

Financial Services

### "Craft.io - A product management tool definitely worth your attention!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 16, 2023

It's been really good for the main...it's easy to label this as something of a jack of all (product) things but the master of none part of the saying doesn't do it justice! I like the way new features come readily and they are listening to their users. Even the handful of times of needed their support the answers have been always helpful. I'd used Aha! in the past and is way less of a cumbersome beast in comparison.

Pros

It feels like a product tool created by product people. The product is easy to use and no problems to integrate with Jira. Setting things up to how I want was simple enough and the broad range of features. Road mapping is pretty dynamic and easy to switch views subject to audience. It's great value for money in relation to others.

Cons

Whilst the road mapping part is very good, cosmetically it is weaker than others (like Productboard or Airfocus). OKR management is a bit limited currently. Setting them up and connecting them is totally fine but I'd like to see better visibility on how well (or not) they are being achieved.

Alternatives considered

[Fibery](https://www.capterra.com/p/210658/Fibery/)

[Dragonboat](https://www.capterra.com/p/185477/Dragonboat/)

[GLIDR](https://www.capterra.com/p/180460/GLIDR/)

[airfocus](https://www.capterra.com/p/172674/airfocus/)

[Productfolio](https://www.capterra.com/p/237872/Productfolio/)

Reasons for choosing Craft.io

It was the collective of all features versus cost really. Arguably some competitors looked better in places, or excelled at certain things but few offered the depth of features I was looking for and none at the price really.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CB

Caitlin B.

Project Manager

Marketing and Advertising

### "Hanson PM"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

February 6, 2023

Pros

Iteration planning is where I spend most of my time in craft and that feature works very well.

Cons

Client sharing is a little complicated but we make it work.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SH

Simon H.

Platform Architect

Education Management

### "Just what we needed"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 31, 2023

Pros

The reporting functionality is great and is just what we needed

Cons

We have seen a few bugs/ issues so far, but the support team at craft have been very responsive

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director

Marketing and Advertising

### "Idea + project management "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

October 31, 2022

It was a great platform to use.

Pros

I liked how the idea management feature is set up to get approval before being moved to a feature stage.

Cons

I didn't like how complicated it was to use features like scheduling or adding additional tags to an input.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Web Developer

Internet

### "Buggy software"

3.0

Overall Rating

3.0

3.0

Ease of Use

1.0

1.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

December 29, 2020

Helps with agile software development using Scrum approach.

Pros

In overall it's still a usable product. The developer needs to focus on fixing the bugs to improve overall usability. Also, you need to have a fast computer to run it. Running this thing on an old mac is a nightmare.

Cons

Plenty of bugs and poor usability features. 1. Assigning a story to somebody will move the current swimlane to the first swimlane. 2. Assigning a story to somebody will move the ticket to the top of the swimlane. 3. A “Command+click” (on Mac) on a ticket in a swimlane does not open the ticket in a new tab. 4. Unable to post links with ampersands in the URL in comments. 5. Permalinks stop randomly working and bring to a different view.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ZO

Zack O.

BDR

Computer Software

### "Sales made easy!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

April 2, 2020

Overall it has been great, wonderful find to have up to date information.

Pros

What I like most able Craft, is that all the information on companies you could every want is all on one page.

Cons

It is still new, so some of the small to mid-size businesses aren't on Craft leaving me to not be able to prospect effectively sometimes.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Product Designer

Computer Software

### "Good process sharing"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

October 30, 2019

The benefit is to keep everybody on the same page with a clear sprint backlog and clear milestone.

Pros

The way it allows us to share the Product Development process with ease along with the team. Coming from a similar product (Product Board) the learning curve has been short. I would recommend to small remote teams in their early stages of development.

Cons

Not always easy to browse through, requires more effort than necessary to find items that haven't been properly tagged.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reasons for choosing Craft.io

Not so many alternatives are so specific for Product Management for Agile teams.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Wing L.

Creative Director

Telecommunications

### "Does what you need"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

July 11, 2019

Pros

It's fast to create tasks and the drag & drop system is easy to navigate.

Cons

The unique terminology--it's hard to figure out what a simple project, milestone or task is when they call it epic, story, etc.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/151111/craft/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)