Who Uses This Software?

Product Managers Product VPs Product teams Project Managers UX teams R&D teams


Average Ratings

23 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $39.00/month/user
    See pricing details
  • Pricing Details
    Essential - $39/month Pro - $89/month Enterprise - request quote
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Craft
  • craft.io
  • Founded 2015
  • Israel

About craft

Craft.io is start-to-finish Product Management software. Teams who build great products get more than a suite of tools, Craft.io is a platform to discover new ideas for team collaboration. Easily create and share stunning visual roadmaps. Gather ideas and feedback from an intuitive UX. Craft.io simplifies product planning & production to deliver the products your customers want. Integrates easily with popular 3rd-party systems. Free 14-Day Trial. Are you ready to build 5/5-star products?


craft Features

  • Collaboration
  • Content Import/Export
  • Drag & Drop
  • Milestone Tracking
  • Prioritization
  • Requirements Management
  • Workflow Management

Vendor has not completed this information.

Vendor has not completed this information.

  • Collaboration
  • Feedback Collection
  • Idea Management
  • Milestone Tracking
  • Prioritization
  • Product Roadmapping
  • Release Management
  • Requirements Management
  • Resource Management
  • Workflow Management

craft Reviews Recently Reviewed!


Craft Review

May 08, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I really like the way craft is structured, and the different views it gives me to organise and work on my backlog items.

Craft has made life so much easier and more organised for me and my team. Starting with the roadmap where it forces me to thin in terms of goals and initiatives, and moving on to the backlog where it gives me a very helpful workflow view to take stories through a proper process, and finally the list view which I use the most to work on my stories.

Cons: JIRA integration is painful and prone to introduce confusion since it needs to be manually pushed to JIRA from craft, but works live the other way round.

Also while I find it quite intuitive, new users find it particularly difficult to navigate round craft unless given some training.

Also the strategy section in editor could be better designed, so that goals etc are not just floating text fields but had more of a concrete hierarchy. Otherwise they get difficult to manage beyond a point.

Overall: I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back to any other software for this purpose.

Supports the entire product management life cycle with a rich and easy to use interface

Sep 12, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: - Allows me to capture all the documents I need from 1) feature prioritization, 2) discovery, 3) design, 4) User testing all in one place. (Also supports implementation but we still use Pivotal Tracker for that.)

- Very natural feeling interface, particularly once you learn how the story attributes (theme, epic, story type, version, sprint, team, and worker) work in the interface.

- Allows stories to be assigned to different teams (and sprints for each team) for different stages of development (prioritization, discovery, design, user testing, etc.) is awesome

- The kanban boards are well designed and implemented

Cons: - It's still an early stage product so some of the features are incomplete and I occasionally run into bugs. That said, they are really responsive with bug fixes and feature requests.

- Some features I would like, for instance, having kanban boards contain stories and tasks from multiple products, aren't yet available. (It's on the roadmap)

- The roadmap diagram feature is weak. (It's slated for improvement.)

Overall: I need a tool to track documents and workflow associated with product management. This tool does that very well.

Capterra loader

A product persons product tool.

Jun 24, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - RAPID data entry - if you have an idea of your first stories the views used allow you to rapidly write, press enter create a new story, and create another. This is actually massively time saving.

- One stop shop - you can go from ideation to planning to delivery using Craft. It's what actually drew me to the product itself.

- Picture support - pictures are supported in card view, so people at a glance can see what you're actually working on.

- Idea Dump - you can quickly go from random thoughts to actual user stories in seconds

- Fields - you can even add story points, effort, custom fields to help plan and prioritise.

Cons: - Sometimes it's not accurate when it comes to who edited a story/item. This can cause quite the problem for paper trails.

- Zappier support is flaky at best.

Overall: I've been able to mostly live inside of one tool when working with my team. That pays for itself.

Using it for more than a year

Jun 23, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: We have been using the tool for our software development practices for quite a while. Supports multiple products. We are doing weekly sprints and are now on sprint 65 or so. Supports all essential features, like image uploads, attachments, planning, etc.

Cons: UI is not always very intuitive. For example, deleting a ticket might not always be very clear where to find this feature. The whole UI is very different from other similar software. There is a learning curve. I suggest you try the software before paying.

There are some small quirks that you would expect the software to perform. One example is selecting multiple tickets to move them to another swimlane by drag-and-dropping. This seems to only move the first ticket, even you selected multiple.

Overall: More visibility on who is working for what. Still much better than Jira. There could be more advances solutions like AgileFant.

Totally in Love with the Simplicity

Sep 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The visual user story view is a game changer. Most tools place emphasis on plan and build, but Craft excels and wrangling in the mountain of spreadsheets and docs in the discovery phase. This tool ensures shared understanding with the entire team, arguably the most critical aspect to a successful product launch. Oh, and yes, it does push and integrate with Jira with two-way sync. So there is little reason to not give this tool a go. Last thing I'll say, the tool is beautifully designed and so intuitive and easy to use. For that alone I'm a fan.

Cons: Although they're constantly working on the product, I'm eager to have a mobile companion app as part of the offering.

Overall: Built shared understanding with a geographically fragmented team. Getting on the same page with a virtual team is not easy, this tool is greatly assisting in making that happen.

Vendor Response

by Craft on September 06, 2017

Thanks for your review!

Great Customer Service

Apr 22, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The onboarding process is the best I have experienced to date. The visualisation is really very clear and I also benefitted greatly for the FREE trial experience. The example project dealt with is intuitive and very easy to follow. It helped me to better understand whether the Craft solution is indeed what I am looking for.

I am looking at Craft on behalf of a current client whose business I am convinced will be greatly assisted by what the team offers. However, I found the Customer Success Team to be really very attentive. The Intercom dialogue feature is also a great help this early in the process.

Cons: I have yet to broaden my experience with the solution offered by the Craft team and cannot, in all honesty, identify features least liked yet. The customer success team is on hand at all times and the response via the Intercom inApp messaging facility was in my experience almost instantaneous.

Does what you need

Jul 11, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's fast to create tasks and the drag & drop system is easy to navigate.

Cons: The unique terminology--it's hard to figure out what a simple project, milestone or task is when they call it epic, story, etc.

Great tool for product management

Jun 23, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to organise stories in story map with Feature and Topic levels above Epics

Cons: Some features which seem basic are not there, like uploading stories, or exporting story details in csv.

Overall: Developing a product roadmap for CRM for a business spread across multiple geographies has been great due to the different levels available in the story map, and ability to tag, apply custom fields and link to initiatives.

craft review

Jun 19, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: User friendly and user interface is good and dynamic.

Cons: After recent update it is totally change.

Overall: I love working with craft.

Love this!

Sep 05, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: - Incredible UI/UX

- Good support

Cons: Poor number of integrations with other platforms and tools

Overall: I`m using Craft for 2 products. It is great for collaboration with developers team. We have integrated JIRA and now I got the whole vision of product development.

Recommendations to other buyers: Contact Nir - CEO of Craft - he will help you very shortly.

Vendor Response

by Craft on September 06, 2016

Thanks, George!

The toolbox for the product manager

Jul 05, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is an all in one toolbox for what every product manager ever dreamed of having. From Features, epic, and user stories - it's all there. It's a one-stop shop all you need.

Comprehensive and detailed, allow planning of versions and goals.

Your product manager carrier would be split before and after you will start this tool

Cons: Need work on the editor and some UX, Not all functionality is precise.

It's a learning curve.

Overall: Since I have started to use craft, the only thing I need is craft.

Information is in one place, no more scattering between Excels, Trello, Jora, Word documents, and alike.

Perfect match!

Good overall software for managing product roadmap

May 07, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: User interface, ease of use, support, to say a few

Cons: Some features were deprecated that were particularly useful

Very good product management tool which cover the whole product management lifecycle

Jul 09, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The product is very well aligned with the product management needs, covering the entire lifecycle from user feedbacks to work and releases planning.

Cons: The interface, although very well designed, requires a little time to get used to the workflow that the tool offers.

Overall: It is our go to tool to manage the development of our products, and to share our progress both internally and with our customers.

One of the best product management tools

Jul 03, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The insight & roadmap part, the features are useful so I don't have to shift between slides, spreadsheet, and other files

Cons: Also the insights part, there's some features that I need which is still not there. I hope there'll be added soon

Overall: As the product owner, I don't have to manage tons of slides, spreadsheet, images, notes etc so I can focus on my job.

The complete product management tools I ever use!

I love it

May 07, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy and beautiful, plainly a joy to use it compared to Jira

Cons: Not 100% final, but still better than the rest

Nice but hard to use

May 08, 2019
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: Craft.io is a clean space to organize ideas and features of a new product. It comes with good tools/ideas : Story Mapping, Story ordering, PDF generation

Cons: The good ideas of Craft is not well served the app model. Some strict choices (like Theme/Epic/Story) can be blocking points when the projet organisation isn't Craft compatible.

The good ideas of Craft is not well served by the app UI. It's often difficult to find the good action link, the place of a feature used yesterday.

Nice Product Management Tool

May 08, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of Use

Different Views including kanban(board), timeline

Story Boards

Being Agile

Cons: Navigation inside product roadmap. It would be great if UX is enhanced

Overall: One of the best roadmap software

Craft is a powerful PM tool

May 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I can use it from the start of a product strategy till managing and releasing. It helps with the full cycle of managing a product.

Cons: Since we are an independent product studio, I'd love for Craft to create a way where we can add client accounts (free) so they can add their comments and only view certain aspects of the product management effort.

Overall: Im mostly using it for product strategy and roadmapping at the moment, but hopefully we want to use it for our all full product management and development efforts.

I've been using craft to keep track of my plans and manage my startup mvp development.

Sep 06, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Craft is the most comprehensive solution available. It is the only one I have found that offers a full range of product development tracking from early ideation through production and testing. It is also a beautifully designed peice of software that is clean, modern, and a joy to use.

Cons: Craft is young and so I still run into some glitches that makes it not work the way it is intended; however it is clearly being actively improved so fixes are always on the way.

Craft.io "best PM App for Creative & Visual Thinkers"

Jul 10, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to have workflow in a dynamic perspective with many ways to view what's happening.

Cons: It is so robust (complement:) that it is very hard to understand how to establish a complete workflow methodology.

Overall: I use it primarily for R&D thought processess and visioneering.

A very good software for product specificatoin

May 22, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: They have many features to put all product specifications in one place and also i can share a link to stakeholders.

Cons: The editor have a very good interface and it´s very easy to use for Product Owner and for other teamates

Overall: I´ve using Word and other descentrilized solutins to specify product and on Ctraft.io i´ve found one stop shop to my needs. Craft also inegrate with pivotal and my developer team can follow the specifications

Good tool!

Nov 23, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Comments: Nice UI! Was surprised to talk with CEO of Craft via support chat, seems like he cares about the customers :)

Vendor Response

by Craft on April 04, 2017

Thank you, Rudolf!

Cool UI and setup

Jul 18, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Has all the features that I would want in a Product Management tool: Sprint planning, Idea backlog, and charting

Cons: It is a bit too expensive and the UI is not intuitive. I got really frustrated clicking around trying to figure out how to move from screen to screen.

Overall: Product Planning