--- title: "Dotdigital Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Dotdigital Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/151213/dotmailer/" page_type: "product" language: "en" --- # Dotdigital Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Dotdigital ## What is Dotdigital? Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. With AI-powered insights, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. Over 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships. ## What is Dotdigital used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 188 user reviews Reviews sentiment Positive 86% Neutral 11% Negative 4% Starting price $500 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Dotdigital?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.dotdigital.com&name=Dotdigital) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Dotdigital 4.3 (188) VS. [4.3 (2,947)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $500 Usage Based, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (187) Ease Of Use 4.3 (3,505) Value For Money 4.1 (177) Value For Money 4.1 (3,082) Customer Service 4.3 (178) Customer Service 4.2 (3,081) ## Dotdigital alternatives [4.5 (6,254)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) ## FAQs about Dotdigital Overview ### What problems does Dotdigital solve? Dotdigital solves manual campaign building, weak audience targeting, and disconnected ecommerce marketing by combining drag-and-drop email creation, segmentation, triggered journeys, and Magento, Shopify, and Salesforce integrations. Marketing teams, ecommerce managers, and lean nonprofits use it to personalize outreach, automate abandoned-cart or welcome flows, and track engagement without heavy coding. Answer based on 123 reviews Overview ### Which roles and teams benefit most from Dotdigital? Dotdigital is most used by marketing teams, including marketing managers, coordinators, specialists, and digital marketers, who run email campaigns, automate customer journeys, and track engagement. Designers use it to build branded assets, while IT and Salesforce administrators manage integrations, data flow, and platform reliability. Directors and executives oversee performance and campaign strategy. Answer based on 187 reviews Overview ### What company size and industries is Dotdigital built for? Dotdigital is designed for mid size to large businesses globally, yet 69% of reviewers come from small businesses, with retail leading at 17%. It also sees use among midsize companies at 19% and enterprises at 11%, especially in consumer goods at 8% and marketing and advertising at 7%. Answer based on 188 reviews Features and Usability ### What are the key features of Dotdigital? Dotdigital includes core email marketing features like drag-and-drop email templates, campaign management, A/B testing, and segmentation for targeted sends. Differentiating capabilities include marketing automation for triggered programs such as abandoned cart and post-purchase emails, plus eCommerce and CRM integrations with Magento, Shopify, and Salesforce. Answer based on 73 reviews Integrations ### Which third-party tools and platforms does Dotdigital integrate with? Dotdigital integrates with Spektrix, WordPress, and Zapier, and supports over 50 integrations overall. Its catalog also includes Adobe Commerce, BigCommerce, Dynamics 365, Eventbrite, and HubSpot CRM, covering ecommerce, CRM, website management, event platforms, and automation tools used to move customer data between systems. Answer based on 40 reviews Getting Started and Support ### How easy is it to onboard and train a team on Dotdigital? Dotdigital offers in-person training, live online sessions, webinars, documentation, and videos. Many reviewers say everyday users pick up basic tasks quickly with tutorials and support, while admins and teams handling automation, integrations, or deliverability need more time. Some users also say onboarding and training depth can feel uneven. Answer based on 22 reviews Getting Started and Support ### What customer support options does Dotdigital offer, and how do users rate the experience? Dotdigital offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live reps, and chat. Users often describe support as responsive, helpful, and thorough, especially during onboarding and issue resolution. Some reviewers report inconsistent service, slower ticket handling, and unhelpful account or client management in more complex situations. Answer based on 67 reviews Features and Usability ### How well does Dotdigital handle email marketing? Dotdigital handles email marketing well for teams that need segmentation, automation, and ecommerce-triggered campaigns. Marketing teams often like the drag-and-drop editor, templates, and abandoned cart workflows, especially with Magento. Some users find testing, scheduling, reporting, and exclusions less intuitive, and a few mention editing bugs or limited form customization. Answer based on 73 reviews Features and Usability ### What features does Dotdigital offer for marketing teams? Dotdigital offers a broad marketing feature set centered on automation, segmentation, testing, reporting, and ecommerce integrations. Mid-market brands and marketing teams often value its template builder, dynamic content, and customer journey tools. Some users say the interface takes time to learn, while advanced personalization and newer optimization options feel limited. Answer based on 54 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Dotdigital supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses plan and send campaigns more efficiently, time outreach for the right audience, and track results clearly, allowing teams to improve performance and make better marketing decisions. Email Campaign Management 4.8 (19) 52.63% of 19 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Analytics 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.4 (16) 50.00% of 16 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.6 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Contact Database 4.7 (12) 41.67% of 12 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Engagement Tracking 4.8 (12) 41.67% of 12 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Dotdigital 106 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Accounts: Record customer information, purchase history, and other notes - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Media Library: Collection of images, videos and other digital content that can be used - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Newsletter Management: Create and update newsletter content to increase engagement - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Product Catalog: Present a catalog of inventory that customers can view - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Points: A type of incentive earned through making purchases in select categories. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (184) 4.2 Based on 184 reviews ## Pricing Value for money 4.1 (177) Free Trial Email & SMS Marketing $500.00 Usage Based,Per Month CXDP $1,000 Usage Based,Per Month Value for money 4.1 (177) 4.1 Based on 177 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (178) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (178) 4.3 Based on 178 reviews ## User reviews Overall rating 4.3 Based on 188 reviews Filter by rating 5(93) 4(68) 3(20) 2(4) 1(3) Mentioned topic Sorted by most recent Hayden R. Graphic Designer Computer Software ### "Brilliant Email Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 26, 2026 really positive experience, it's capabilities are exactly what our business requires and it's features make it effortless to achieve our goals. It's effortless integration with our CRM is why we have used them for years. Pros I liked the ease of use and the interface of DotDigital, it was very quick for me to understand how the site can be used. Creating email templates and campaigns is straight forward to do. Cons Dotdigital has it's limitations on HTML templates. Although they work well and contain many tools to create nice engaging HTML templates, it's hard to create unique fully branded emails. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TH Tim H. Insight Executive Market Research ### "Much improved since we last used the software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 May 22, 2025 Positive. Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions Pros Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data. Cons Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User DIgital Operations Executive Marketing and Advertising ### "My go to for all things email! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 14, 2024 Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that could be easier. Pros Campaigns management, easy to organize; their internal drag-and-drop systems is a game changer for quick emails, also the email tags management is brilliant Cons Integrations could be easier, as they are not easy to setup without using their API, unlike other similar platforms Alternatives considered [Email on Acid](https://www.capterra.com/p/174836/Email-on-Acid/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Joseph A. IT Expert Machinery ### "Dotdigital Has a Reliable Customer Support Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 13, 2024 Pros Dotdigital is a valuable tool that streamlines our email marketing processes. I like the ease of use of Dotdigital. Cons Dotdigital makes marketing and automating effective. No challenges experienced. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tanveer F. Human Resource Manager Education Management ### "Dotdigital Has Exceptional Email Marketing Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2024 Pros The marketing features of Dotdigital are exceptional. I like the ease of use and capabilities of Dotdigital. Cons Dotdigital has reliable features and an great customer support team. I do not dislike Dotdigital at all. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Laura P. Communications Manager Hospital & Health Care ### "Dotdigital Is a Customizable and Reliable Marketing Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 22, 2024 Pros This marketing solution has been so effective to use. The reliability and efficiency of Dotdigital makes it an excellent marketing system. Cons Dotdigital meets our marketing expectations. It has zero flaws. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CM Carla M. IT Manager Hospital & Health Care ### "Dotdigital is a Great Online Marketing Tool That Boosts Our Customers' Experiences" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2024 Pros The reliability of Dotdigital has been making it a powerful tool for online marketing. The affordability and ease of use of Dotdigital makes it super effective. Cons Dotdigital works impressively. No dislikes when using Dotdigital. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP Maria P. Human Resource Manager Education Management ### "The Features of Dotdigital are Effective" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 2, 2024 Pros For marketing automation, we always choose Dotdigital because of its reliability. Dotdigital is easy to use. Cons I have never been disappointed by Dotdigital. Dotdigital is incredibly amazing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Marika B. Human Resources Manager Health, Wellness and Fitness ### "Dotdigital: A Reliable and Simple to Manage Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2024 Pros I am impressed by the friendliness of Dotdigital's features. Dotdigital works so well for us. Cons No dislikes for Dotdigital. Dotdigital has been working well for us. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Billie C. Marketing coordinator Marketing and Advertising ### "Amazing customer service " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 26, 2024 Great platform and easy to use. They have the best customer support team to answer any questions I had instantly Pros They have amazing customer service support Cons It was confusing initially trying to create an email template Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/151213/dotmailer/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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