dotmailer

4 / 5 19 reviews

Who Uses This Software?

Medium-to-large enterprise as well as small business teams.


Average Ratings

19 Reviews
  • 4 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    In Person
  • Support
    Online

Vendor Details

  • dotmailer
  • www.dotmailer.com/
  • Founded 1999
  • United States

About dotmailer

dotmailer is an email marketing automation platform for SMB, medium-sized and large B2B, B2C and eCommerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. As well as being a Magento Premier Technology Partner, dotmailer also integrates seamlessly with other world-class eCommerce platforms and CRMs.


dotmailer Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

dotmailer Reviews Recently Reviewed!

Create great-looking responsive emails without knowing CSS/HTML

Oct 23, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point.
Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization.
If you primarily need a tool for email (including automation), I don't think you will find a better platform.

Cons: At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed.
Customer service was a little spotty at times.

Easy, seamless

Oct 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The ease of use! Such an intuitive platform. I also love all the people I work with at dotmailer (account manager, support help, etc.)

Dotmailer provides us with great for delivery. It's a critical tool for our business.

Sep 27, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: The two things we find most valuable:
1. Deliverability. We trust many of our best campaigns to Dotmailer.
2. Reporting. We get great reporting that helps us run our campaigns.

So far, so good!

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Easy to use, great automation workflow building, solid reporting, good integration with Magento backend

Cons: .

Overall: Easy of use, ahead of the pack automation
No cons so far, client has been very happy with the recent ramp up of their email program. Recently launched their new website, and switched from another email service provider

I've been a DotMailer user for years, and have found this system to be one of the most reliable.

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use, and reliability. I like the automation features. Support is readily available. Well priced.

Cons: I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky.

I can prepare a newsletter in a few hours with no frustration, it looks wonderful, and mailing easy.

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: It is very user friendly, uploading documents and picture is easy and mailing is just as easy as using

Cons: After using this program for several years now, I haven't found anythng about dotmailer I like least

Overall: Ability to create a weekly newsletter where all the announcments are easy to read and access instead of several separate communications during the week. So much easier.

We moved from Constant Contact to dotmailer. I love the ease at sending emails

Sep 26, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: The ability to change and edit the customized email template is the best. No HTML coding is necessary which is a huge bonus.

Cons: Some days, it is tricky to figure out new and exciting features. Luckily, the online chat representatives are always there and super helpful!

Comprehensive feature set, great upgrade from Chimp!

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Cons: Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

Overall: Magento integration, segmentation and advanced subscriber targeting.

easy, exciting, valuable, and fun!

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: The level of segmentation you can get down to is amazing and beneficial. Segmentation has proven to be a huge success for us in our emails.

The program feature because you can set up many programs and and let them run right away with no hassle.

With our past software, we had to manually send a lot of things including abandoned carts and review requests, and it was a long process. The integration of Magento is fantastic.

Our dotmailer contact is very responsive and fast when we have questions--sometimes she answers within 3 minutes! That level of customer help is great.

Cons: The logic behind the programs sometimes gets tricky to understand. Luckily our dotmailer rep can normally help with this.

Overall: 800% increase in revenue from abandoned carts, compared to our old program
Simple and easy segmentation and no need to manually segment people in an excel sheet.

Extremely user friendly

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: The ease of use is what I like most about Dotmailer. Our users adapted from the platform they'd been using for years and feel more empowered with the tools/features Dotmailer has to offer. Whenever we've had questions, they've provided excellent customer service.

Cons: The only thing I would say is, more insight into delivery might be helpful.

Best i've used, but does need some updating.

Sep 26, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer.

Cons: Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too.

A great platform, if this was 2009 and not 2017

Aug 30, 2017
1/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Cons: Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Overall: A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Functional program with Salesforce Integration

Aug 18, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.

Cons: My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier.

I mockup email blasts for co-workers and put together templates for them

Aug 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: easy to use. as a designer i am able to quickly put together emails for co-workers and they can handle the rounds of edits

Cons: the video tutorials can be difficult to follow for some of my co-workers. the video tutorials are not short enough to just find what you need to learn quickly

Overall: i can quickly create email blast that my co-workers can follow as templates

Easy to Use & Sophisticated

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use
Great Customer Success
Advanced Sophistication

Cons: Lacking integrations with several of the technologies I work with as a nonprofit.
Was quite a jump in price from mailchimp.

Overall: I have worked with dotmailer for a year now. They're customer success helped me to create campaigns that improved revenue from email by 98% in 11 months. They also gave me a great discount being a nonprofit. As a marketer and not a programmer, Dotmailer has made it easy for me to create sophisticated & segmented campaigns to reach target different demographics. Any time I have a question or a problem, my customer success manager always helps me to sort it out in a timely manner.

Recommendations to other buyers: May not be for everyone. Ensure that you have a sizeable contact list or many of their automated programs might not be beneficial in regards to ROI. However, if you are a lean team and in the mid-market this is the perfect solution.

Pretty good software, appalling customer service

Jan 28, 2016
4/5
Overall
4 / 5
Ease of Use
1 / 5
Customer Support
3 / 5
Value for Money

Comments: It is pretty straight forward and intuitive piece of software. once you know what you are doing, it can work magic. They even provide you with training sessions every now and then

Pros: pretty good interface intuitive (once you know what you are doing)

Cons: Appalling customer service if you want better treatment you need to dish out quite a significant amount of money

Falling behind competition

Oct 27, 2015
1/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
1 / 5
Value for Money

Comments: Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated .

Pros: Some good features like analytics

Cons: Terrible designs, out of dated back end. Just seems to be falling behind the competition.

Nov 19, 2017
4/5
Overall

Dec 14, 2015
3/5
Overall
3 / 5
Ease of Use
2 / 5
Customer Support
3 / 5
Value for Money