Who Uses This Software?

Mid-size and enterprise B2B, B2C, and eCommerce businesses with at least 5k contacts.


Average Ratings

101 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • dotmailer
  • www.dotmailer.com/
  • Founded 1999
  • United States

About dotmailer

dotmailer is an email marketing automation platform for SMBs and enterprise-level B2B, B2C, and eCommerce businesses. The software enables marketers in 156 countries to use advanced data to design, test and send powerful automated campaigns. dotmailer integrates seamlessly with world-class eCommerce platforms Shopify, BigCommerce and is the only bundled marketing automation software in Magento Commerce. CRMs include Salesforce, Microsoft Dynamics, Oro and others.


dotmailer Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Channel Management
  • Customizable CTAs
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

dotmailer Reviews Recently Reviewed!


Dotmailer is helpful.

Jun 05, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.

Cons: Designing can be tricky as Dotmailer uses a very specific code. Can be frustrating until you get the hang of it. Sometimes unexplained errors occur but luckily support is helpful and very quick to respond.

Overall: We can easily and quickly create email blasts. Recommended templates are helpful.

Precise features that are really fine tuned for certain niche markets

Jun 02, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Very creative and fully detailed campaign system. I like the way ecommerce pages can be built. Great system

Cons: A bit difficult to get the design technical features understood. But being able to combine the graphic creation and campaign creations make the difference.

Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

May 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

Cons: It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Overall: Automated email marketing campaigns.

Dotmailer helped for a bit.

May 23, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: The thing that I liked most about this product was how it helped me and the company grow in areas that we could not before.

Cons: The thing that I like least about this product is that the customer service was not that helpful when we had problems.

Overall: It helped

Capterra-loader

Brilliant mailing platform.

May 21, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Dotmailer makes e-mail marketing automation seemless!

May 17, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Dotmailer has made our e-mail marketing blasts a breeze. This program has a very friendly user interface and has definitely cut down the time needed to make and send marketing e-mails to our customers. Dotmailer allows the user to drag and drop content to create beautiful marketing pieces, that can be sent out quickly and with ease. Dotmailer also has great reporting features, to keep track of opt outs, clicks, etc.

Cons: Uploading contacts is not as easier as some of the other programs.
Dotmailer is also a little bit more money than others we have used in the past, but feel it is a more robust program with endless features.

My experience with Dotmailer has been great. I feel like it's an effective marketing tool for us.

May 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Dotmailer has the ability to make professional looking emails, to segment our customer base for specific messaging, allows us to create forms on our website that we can send automatic messages to our customers and it integrates with our ecommerce platform.

Cons: Sometimes it can be glitchy on the back end. When it does become glitchy, I either contact customer support or signout and then restart again.

Great software that is affordable.

May 11, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: I like that it is easy to customize your own templates without the need of a developer for programming,

Cons: I do not like the automation restrictions for communication with leads who have shown interest via our website but are not yet customers.

IPs are not great but the features are solid

May 10, 2018
3/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Segmenting is fast and easy. There are features like the optimization that makes it great for generating more opens!

Cons: Many of the IPs are neutral or bad. It's why we have to switch to Pardot. There was not much support when it came to automation. I set up an automation that the service rep said looked correct, but it does not work the way it needs to!

Overall: We are able to send mass emails in a short amount of time.

Much easier to use than our previous email editor and the Preview options are a great help to view o

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great!

Cons: Limited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone.

Overall: It made creating email campaigns much easier.

Great implementation and support for growing our business.

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Dotmailer is really easy to use. It helps make automating parts of our business a breeze. I now feel like my company has the presence as any of the big guys, but still with my small team and budget.

Cons: There is not much that I can think of that I dislike. We had a great demo and deep dive before we purchased the software so we knew what we were getting into. And they keep updating the platform and making new features available such as SMS. Cool.

Tough to get started....

May 10, 2018
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: We really like the functionality and the integration with our CRM. Our customer service has been awesome and support responds very quickly. The abandoned cart and browse abandonment functionalities are huge to us, and like how DotMailer performs with those.

Cons: We had a rough start and there are a lot of weird things that we had to learn about the platform. Everyday we learn more and more. It doesn't fully integrate with all of our other platforms, so that causes some stresses. We didn't have training, so struggled early on, but have slowly become more comfortable with the platform.

Not enough functionality

May 08, 2018
3/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: I like that there was some components of automation. The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

Cons: I wish there was more functionality - with automation, integration, Persona-based marketing, lead scoring, etc.

Much more than just bulk email software

May 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The drag and drop interface for building mail shots is first in class. After initial on-boarding and setting up the template, we saved a lot of time on building mail shots. Segmentation and integration into Magento is a leading feature in helping send relevant emails to our customers.

Cons: Inability to send from our primary domain. This required an adjustment period in setting up a sub-domain.

Overall: Time saving, better segmentation.

Easy to implement, love the triggered campaigns and scheduling features

May 07, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: The main purpose for looking into dotmailer was the integration with Magento This was the main email marketing platform that seemed to work best with our needs with Magento and Salesforce. The implementation team was excellent in their support and testing between both applications and I had complete confidence in their ability!

Cons: Very little to dislike. Would just like the ability to select a campaign to work on and not always have to choose that campaign everytime I work on emails in that campaign. Seems an easy default to add.

Easy to use with great support.

May 07, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's intuitive and powerful. I can build an automated program to do anything I can imagine with my contacts. The only limits are within the quality of my own data or imagination. If I'm ever stuck on what to do I can get a knowledgable rep on chat within seconds to help.

Cons: The integration with Magento 2.0 leaves something to be desired. It does not pull in sale prices (only MSRP) and it's glitchy to modify the product blocks that pull in dynamic content.

Easy to navigate and create campaigns. Wish it worked better with magento 2.

May 07, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Cons: the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Overall: We were able to send out more emails due to the easy use of the software. Wish other things were improved.

so far the best esp

May 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: i like the logic building mechanism for program and how deep they can go - i also like the ease at which it connect to magento

Cons: the template builder is not the most user-friendly but once you get accustomed to it it's better - basically it has some quirks

Overall: more sales than with any other ESP

Dotmailer is a capable email marketing platform with great automation features

May 07, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: Easy to integrate with Magento 2
Easy WYSIWYG email design software
Great for coupons and promotions

Cons: Automation can be hard, and sometimes you can't target to customers without an account.
Email code is dirty so fine tune customizations are difficult to implement. I find Mailchimp's template system easier and cleaner than dotmailer's

pretty easy to use and helpful support

May 07, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: the email marketing functionality it so easy to navigate. setting up subject lines and adding emojis.

Cons: CRM programming is a bit tricky and need to walk though with live chat support to set up. Not all options are in front of your face so you have to play around or ask a lot of questions to make sure it is set up properly.

Strong ESP with Powerful Data Capabilities

May 06, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc.
2. Easy to sync to your Shopify store.
3. Ability to send transactional emails to store customers who may not agree to receive marketing.
4. Strong data capabilities - easy to locate, filter and segment based on data points.
5. Very active and engaged customer success team.

Cons: 1. Aesthetic of the interface. The design could use a facelift! The buttons and menu bars all feel antiquated.
2. It's difficult to find revenue data vs. being front and center. Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business.

It's been ok, no real issues. Don't really use it as much as we should I guess...

May 03, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Integrated with Magento, Live chat support pretty much anytime. Onboarding help made it quite a bit easier to get going.

Cons: Cost for data storage, data syncing seems to have issues, it's brought our server down previously. Cost.

Overall: Integration with Magento.

Dotmailer platform is very easy to use and offers great functionality

May 02, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The best part about this tool is that it integrates with Magento and Salesforce. The integration works seamless and provides the ease of using marketing automation.

Cons: I know that the Dotmailer team is working on developing new features, but the draw back is offering the onsite recommendation.

Overall: It allowed me to efficiently use email marketing by creating segments and exploring new features.

Incredibly easy to use with robust reporting

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's incredibly easy to build an email campaign and send one out whenever we need. The customization options are fantastic and allow us to maintain our branding while being a little creative with the look. Reporting is robust and gives us all the information we need, but isn't too complicated for someone who's not quite an email marketing expert yet! All in all it's pretty close to perfect.

Cons: Some of the preset templates could be modernized a little more, but it's still easy enough to customize any template to our liking before sending out an email campaign.

Better than Bronto

May 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The programs are fairly easy to set up and I like being able to use the drag and drop editor to make emails that actually look good.

Cons: Implementation was challenging because we had poor customer support at first and had a few issues with on boarding new subscribers.

Overall: This software was priced better than the previous software that we were using and it offers more. The drag and drop editor is far superior to that of Bronto.

Making marketing updates for an upcoming conference to encourage registration.

May 02, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ability to use exact color matching. Using widgets to add photos and text. The testing and reminders is very efficient.

Cons: Hard to edit the text after placed as well as font size. Wrapping around photos. Defining my contact lists.

Dotmailer's product is so much better than their key competitors!

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The system is very easy to use. Automations are very easy to configure, setup, and start using.
We get results!

Cons: Sometimes scheduling can be wonky. It's a slighty strange that campaigns have to be copied in order to send to multiple time zones at different times, instead of scheduling the same email to send to multiple segments at respective times.

Overall: We are saving money and improving results.

Email revenue is down +40% since switching to dotmailer and emails not making it into inboxes

May 02, 2018
2/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: Emails are easy to setup and send out but as they're no making it into customers in boxes that doesn't really matter now does it.

Cons: While they maybe easy to setup that doesn't matter is they're not making it into the inboxes they should be! Since switching to dotmailer in Jan email revenue has been down +40% and we've received complaints from customers and employees alike that they used to receive our emails but no longer do. Customer support has been very non-responsive and the lack of urgency is alarming. This is having a real negative impact on our business and no one seams to care to help us fix this!

Overall: So far nothing yet as revenue is drastically down and customers aren't receiving emails. Campaigns are easy to setup but that's irrelevant until these delivery issues are solved.

I recently switched email service providers and have been very pleased with DM thus far.

May 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I've found that the custom design capabilities and ability to save building blocks have made the process of creating emails quite simple. This software is also very easy to navigate.

Cons: In the short time that I've been using Dotmailer I haven't come across any blaring cons, as of yet.

Plays well with Magento 2 and is relatively inexpensive but lacks bells & whistles other ESPs have

May 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.

Cons: Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

Overall: for basic blast campaigns it works fine and integrates pretty easily with Magento.

Excellent Experience!

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use and made our business move at a lightning pace. We increased conversion beyond what we ever had done in the past.

Cons: Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export The List, change everyone's rep to Jane, and then import The List again.

I have really enjoyed using Dotmailer. It is very easy to use and the customer support is amazing.

May 02, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Definitely, the user-friendly aspect and the ability to pull detailed reporting on a triggered sent or an email. I also like the drag and drop automation builder - very user-friendly and intuitive. One of the best thing though really is the customer service. I have asked countless questions and have always gotten a response immediately - something that other ESPS I have worked with don't have and it really is a problem and can be frustrating especially when something is going wrong in the moment.

Cons: I wish when sending AB tests I could send the test to 100% of people instead of just sending to 60% or less. I also would like to be able to glean more information than just opens and clicks for Transactional emails.

Overall: Data, tons of data and the ability to segment.

Easy to use, but wish there was more cross functionality

May 02, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: It is very easy to use... just drag and drop. The pre-done work flows help out a lot when trying to set up new triggered emails.

Cons: You are not able to add in a background image, the emails sent out look boxy and not modern. The only way to accomplish a modern design it to create images of the whole email that ultimately gets put in the junk bin due to the amount of images.

Capterra-loader

Best Emailing Software

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

Cons: The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

It has been enjoyable & looking forward to what's to come!

May 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ease of use
Tools available
Knowledgeable management team
Straight forward reporting and analytics
Easy creation of programs

Cons: Navigation
"Where things live" i.e. standard campaigns vs. triggered campaigns
Integration
Reporting could be a bit more robust for programmed triggered campaigns

Great upgrade. Need more training

May 02, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: It is an upgrade from our previous software. It is very easy to create campaigns. The drip campaign program creator is a little challenging.

Cons: The training process should be more thorough. There are not enough details or topics covered in training. Leads to mistakes.

Dotmailer is a robust email system for our ecommerce needs for customer acquisition and retainment

May 02, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great tool for segmenting different email groups and setting up automatic trigger email campaigns so we can really target the exact customer we want to reach.

Cons: Sometimes hard to figure out how to use without training and more training comes at an extra charge.

Overall: Dotmailer helps us maintain our email database, segment customers and send out targeted emails to new and existing customers we want to reach.

Great software, customer service reps need to do better.

May 02, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The software is very easy to use and very functional. It is an upgrade from previous mailing softwares used before.

Cons: Too many steps in editing/sending process. Makes you second guess everything. Customer Specialist does not do a good job explaining all processes and steps to create, edit, send, etc.

I have an overall positive experience with DotMailer.

May 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I used Listrak for years and feel like they were nickel and diming me on everything I wanted to add. The best part of DotMailer is you pay one price and they integrate so nicely with our magento backend.

Cons: It can be difficult to set up the rules for sending out automatic emails with the or and and statements.

Overall: Email our customers in an easy way.

Very easy to use, don't ned to understand HTML.

May 02, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The drag and drop widget-like tool to create blasts. Creating segments for contacts is very easy and follows almost a SQL like coding

Cons: Load times can be a bit long. There are a few workarounds that I've had to implement to accomplish certain dynamic content.

Does everything we need it to do but at a lower cost than competitors.

May 02, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Customer service is very helpful. I always get the answers I need. I especially like the chat feature.

Cons: Design capabilities are a bit limited -- wish we could control design options a bit more. For example, I would like to be able to resize images a bit more.

Mediocre- incredible customer service, but frustrated with the reporting

May 02, 2018
3/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Customer service is exceptional! I rarely wait on hold and my problem is always answered quickly and efficiently. I have been very impressed with the relational role your company plays in our business.

Cons: Reporting isn't very effective. It based very numerically rather than by percentage. For example, if I sent 100 emails last month and 30 were opened and this month I sent 50 and 20 were opened, it tells me that my opens decreased. While less emails were open, the percent is much higher, so it should indicate growth not a decrease.

Great

May 02, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I am still trying to learn this system so there isn't too much I like best right now. I need to familiarize myself more to have positive feedback.

Cons: Not as user friendly as previous email systems. I had more flexibility and we were able to have a payment system along with our or email marketing. It made things so much easier! Constant Contact was more user friendly for our office. If you could get a payment screen with Dotmailer, it would be best!

Great

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Flexibility, ease of use. Drag and drop editor makes it easy to get new people up and running with making email content for us. Program builder is pretty sick also.

Cons: Currently? I want the WebInsights record to track the ID of the products viewed, and give me a DM variable to get with an Magento2 EDC link soooo i can send dynamic browser abandonment emails like the big boys. Trying to come with with a hacky way to do this... but keep running into road blocks.

Overall: Increase in orders

Easy To Use!

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is great for detailed email campaigns and drip campaigns. My company uses very detailed campaigns and follows very specific customer journey paths and Dotmailer makes it very easy to do things like this.

Cons: Might be confusing to use for people that have never done email marketing before. I have tried promoting Dotmailer to someone who has never done anything with email before and they were very confused about the entire process.

Overall: Easy to use for the experienced marketer.

Platform interfaces is supper intuitive and easy to use. I love the folders.

Feb 22, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use template and flow builder, folders to organize lists, segments, images, and campaigns. In-depth reporting. Built-in Litmus testing.

Cons: I would love to see the ability to build printable dashboard reports by compiling existing report widgets. Aslo, would be great to have out-of-the-box email flows.

Overall: Quick and easy execution of email campaigns (e-blasts and automation), plus great reporting. Also, easy integration with Shopify.

Great tool. Very reasonable cost. Amazing support.

Feb 20, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Very easy to use and great features. Magento integration is awesome. Account management and tech teams are strong!

I chose Dotmailer for our company to replace our integration with Constant Contact.

Feb 19, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: What I like most about this software is the templates and options for testing them between different customers.

Cons: We've had issues with our connector to Salesforce nearly once a month since getting started. Each time, we have to go through the same support process. I wish we could just get this fixed for good. We also have issues with Finance receiving our emailed invoices.

We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company.

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

Cons: My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

We have used several other email marketing platforms, and Dotmailer is my favorite

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use, drag and drop editor makes it easy for non-technical people to compose messages. Integration with CRM and Magento are a perfect fit for our needs.

Cons: The only thing I can think of is not being able to specify mobile preview text where you specify the subject line. It used the first line of text from the email.

Capterra-loader

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Cons: I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Overall: I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Excellent group of features and tools with this product

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We really appreciate the integration with Magento b/c we are able to easily setup data feeds and survey forms

Cons: Its a little challenging to setup Drip Campaigns which would dramatically improve the relevance of our email marketing

Overall: We significantly increased our access to features and tools when we went from an entry-level email marketing software to Dotmailer

Easy to Use Editor, Endless Custom Targeting Options

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

Cons: The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

A great tool that's simplified my life as a digital marketing professional.

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The user interface is simple to use and offers a great user experience when building email campaigns. The tools provided to build email campaigns make those of us without a design background look like a genius. The drag and drop features make building custom templates a breeze. The simplicity of the interface shouldn't distract from the powerful software that allows for automation email programs.

The customer service is second to none. A top notch support team quickly identifies and resolves any issues. Our customer success manager analyzes our campaigns and provides helpful insights to make each one more effective.

Cons: Until the recent upgrade, the reporting feature left room for improvement. The new version of reporting has a better interface and more robust features and better analytics.

good platform features, good value

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.

Cons: The training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good.

I really enjoy dotmailer overall

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use, specifically working with the toolbox. It has made creating email templates much easier than other software we have worked with. In addition, the customer support is very helpful.

Cons: If anything, I suppose I would like even more flexibility in using the toolbox and dotmailer templates.

Overall: The benefits are the ease of creating templates for emails, the reporting supplied, and the customer support has proved very helpful.

Very pleasent

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: easy to use email design feature. I can design and personalize my emails without the support of a creative department.

Cons: testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.

It's been good so far. Dotmailer has been able to fulfill our need.

Feb 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It's easy to set up campaigns. Even for someone with minimal coding knowledge. The platform has some flexibility so we can get creative to fulfill certain actions that would not have been possible on another platform.

Cons: Just the email send limitation. It's a bit of a nuisance to keep track of the number of emails we send out and increasing our limit is very costly.

We use it for our current campaigns and we enjoy it

Feb 15, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

Cons: The cost seems a bit high, but well within reason, and comparable to bronto in almost every way. Add a bit more value for cost and you did beat out bronto all day.

Overall Dotmailer is an extremely user friendly platform. It also helps that their team is helpful!

Feb 15, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The drag and drop ability. and the analytics dashboard. Those two features make building emails and analyzing data super easy.

Cons: I wish we had the ability to add multiple links to one image. Being that I work for a makeup company, we push images of models wearing makeup. It would be nice if I could have the lips of the model link to lipsticks and the brows to push to our eyebrow products etc.

Overall: The Marketing Automation program has been amazing in building our email subscriber list over the past year!

it's ok

Feb 15, 2018
3/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It has most of the features we want. We just need to figure out how to use them all effectively.

Cons: It's quite complex and hard to use. The UI is outdated UI and not user friendly. Pricing is quite high as well.

Overall my experience has been positive. The customer service is excellent.

Feb 15, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Customer service is outstanding. Any time we've had an issue or question, we received a prompt and thorough response. It's also one of the most robust email platforms we've ever used. The email templates are also very helpful.

Cons: The surveys and forms are a bit limiting in functionality right now. We were trying to include a pop up on our website to encourage email sign ups but we were extremely limited in our ability to customize it to make it match our brand standards.

Overall: It gives us some flexibility and convenience to send out our email campaigns. Also the documentation is great.

Cheapest out there, with slightly less features. Best bang for your buck.

Feb 15, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Open API & Documentation makes syncing super easy, especially since we use a small CMS for our websites. Creating your own data contact fields makes customizing extremely easy.

Cons: I've been confused looking at the segments of our customers. The dropdown is narrow and hard to find. Sometimes I can't find what I'm looking for because it's hidden in a subfolder.

Overall: This software saved us lots of money per month. It did require work and customizing, but the documentation allowed for me to easily integrate.

For the most part all has gone well although billing has been a HUGE problem.

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the ease of building emails and the tutorials are very helpful. I also like the integration with SalesForce when it works.

Cons: We have issues being able to preview or use jpg images with dotmailer. As long as I upload png files, it works fine. No one is able to figure out why. I also don't like that there isn't a document library that you can get to without going through a link. I would be able to organize my documents much better if we could get to it like we can the image library.

Overall: Our benefit is that it integrates with SalesForce so we are able to constantly update our contacts.

Competitive pricing, flexible API works with our custom CRM, responsive customer support

Feb 15, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Includes most features competitors offer but at a lower cost. GUI is straightforward and easy to learn. Good API support that works with our custom CRM. Customer support replies quickly and always seems knowledgeable. Online knowledgebase is comprehensive. Campaign reporting was recently improved.

Cons: WYSIWYG email editor is sometimes cumbersome to use. Tracking sales results requires linking the account to Google Analytics, would prefer something built-in. Servers based in the UK caused some timestamp issues for our US-based business.

Overall: Much better email personalization.

Robust email marketing offering with a good Salesforce integration. But some setup can be confusing.

Feb 15, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I like the ability to link directly to a Salesforce campaign to track my recipients. Email design and build is intuitive.

Cons: The setup of new users and connection to their Salesforce account is a cryptic set of steps that is often frustrating. Also, the amount of Email Sent Summaries data dumped into Salesforce is enormous and there is no way to manage it.

Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: - Dotmailer's drag and drop functions
- Segments are easy to use
- Easy Landing Page editing
- Easy survey creation
- Speed has increased since I started using it nearly 2 years ago
- Customer support is fantastic

Cons: - There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off.
- I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful.
- Landing page reporting tab doesn't really show you any report, just number of views
- I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.

Very good, when we are experiencing issues, it doesn't matter the day or hour, the support team help

Feb 15, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

Cons: reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

I use the platform primarily to build email campaigns

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The platform works well with Moveable Ink and plugs in great to other platforms / vendors. Generally, the email builder is simple and quick to learn. Useful split testing.

Cons: Certain default features in the campaign builder that cant be turned off, specifically adding padding automatically to inserted blocks and not being able to edit HTML blocks after the code has been inserted, seem like obvious UX oversights. Reporting lacks an 'all opens' and 'all opens rate' KPI.

dotmailer has been a great improvement from our previous email service provider.

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It's very user-friendly and allows a lot of functionality. The support has been very helpful. The dashboard is clean and the reporting is very informative.

Cons: Setting up the automation programs can be a bit tricky, but the support team is always quick to answer questions.

Capterra-loader

Functionality is pretty good but have had a few unresolved issues where work arounds were required.

Feb 15, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ease of use and template designer. Ease of contact and segment management. Support was always ready and willing to help even if they could not resolve issue. Pricing is very affordable for what you get as well.

Cons: No way to track ROI, for our account at least. Issues with Outlook 13 and Outlook web compatibility.

Overall: We were able to send strategic and successful automated email campaigns to engage our customer base. We were able to design cleaner and more attractive templates than we have ever had before.

Capterra-loader

Generally positive for a fully featured email service

Feb 15, 2018
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money

Pros: The net number of features, all included - so many great ecommerce features are available, but only if you have the infrastructure and time to set up. Magento integration is pretty solid as well and relatively bug free.

Cons: The user experience trails behind other platforms - however, if you are comfortable with a more classic UI, Dotmailer will work wonderfully. Also, it's quite pricey but again, the features are incredible.

Very Simple and easy to set up email campaigns

Feb 15, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very simple to use interface. The emails are simple to create. Segments are easy to maintain and implement users into specific category. Much cheaper rates than a lot of competitors out there.

Cons: Sometimes the emails seem a little slow to load. Images most specifically. Otherwise the software has no other issues that I see using it on a daily basis.

Capterra-loader

I like the tool. I have used 3 other major ESP's and I prefer Dotmailer by far.

Feb 15, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I especially like the email building function. It's easy to use and offers great functions. It makes building and changing campaigns simple and painless.

Overall: Ease of use and functionality is exactly what we need for a business our size.

It's difficult to get used to adding Salesforce Contacts to Dotmailer

Feb 15, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: All of the template options are fun to work with and the segmentation options are pretty cool as well.

Cons: The integration with Salesforce is a bit confusing. I spend a very long time searching how to create segments.

I've loved Dotmailer so far. Has really helped me organize my email marketing campaigns

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Customer service is top-notch
Automation tool is powerful and easy to use. They make it very easy to customize journeys

Cons: Landing pages could be improved and there needs to be a better onboarding process that is part training.

A MUST BUY SOFTWARE!

Feb 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Cons: Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

Overall: The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Advanced email software and easy to use

Jan 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

Cons: It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

I use dotmailer frequently to run campaigns for my accessories store.

Jan 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Ease of use, ease of use, ease of use. This is the easiest to use ESP I have come across with the amount of functionality they have packed in. I run many personalized campaigns that pull dynamic content from my website's product pages and I've seen a ~ 15% improvement in clickthroughs. Automations are solid; the editors are great, and the landing page builder is similar to the template builder covering all the tools I need. Very happy customer.

Cons: The pages can take a bit of time to load when you're toggling between the different feature buttons.

Pleasantly surprised

Jan 06, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: By far, the ease of use. I am not the most technically savvy but the dashboard is very easy to navigate. I have an online jewelry business and my customers have been loving my email promotions and personalized messaging. Very happy with my account rep as well which from my research nobody else was able to offer. If they were it was an additional cost and not built into the monthly. She guides me from basic questions through more advanced automation setups. Very pleased with the service and the company.

Cons: System can get clunky sometimes. Minor stuff like the template editor which requires a browser refresh once in a while.

dotmailer has allowed us to very easily automate our email marketing

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It's highly intuitive and feature rich. The on the fly editing capabilities tied into the template builder opened up time which could be spent on creating better content. The robust analytics add a cherry on top by allowing us ready dig into the results and see if we're meeting our KPIs.

Cons: it would be nice to have a few more templates to choose from but their custom design service makes up for it.

Assistant controller of a 150 employee software company

Nov 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: dotmailer offers a seamless, state-of-the-art automation workflow. Their software has all the features a business could ever need from the EasyEditor template builder to dynamic content to deliverability and geotargeting metrics. We also get our personal account manager which is great value-add.

Cons: No white-label option - I wish they had it. Perhaps that can be part of a future release or an enhancement..

Create great-looking responsive emails without knowing CSS/HTML

Oct 23, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point.
Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization.
If you primarily need a tool for email (including automation), I don't think you will find a better platform.

Cons: At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed.
Customer service was a little spotty at times.

Easy, seamless

Oct 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The ease of use! Such an intuitive platform. I also love all the people I work with at dotmailer (account manager, support help, etc.)

Dotmailer provides us with great for delivery. It's a critical tool for our business.

Sep 27, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: The two things we find most valuable:
1. Deliverability. We trust many of our best campaigns to Dotmailer.
2. Reporting. We get great reporting that helps us run our campaigns.

So far, so good!

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, great automation workflow building, solid reporting, good integration with Magento backend

Cons: .

Overall: Easy of use, ahead of the pack automation
No cons so far, client has been very happy with the recent ramp up of their email program. Recently launched their new website, and switched from another email service provider

I've been a DotMailer user for years, and have found this system to be one of the most reliable.

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use, and reliability. I like the automation features. Support is readily available. Well priced.

Cons: I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky.

I can prepare a newsletter in a few hours with no frustration, it looks wonderful, and mailing easy.

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very user friendly, uploading documents and picture is easy and mailing is just as easy as using

Cons: After using this program for several years now, I haven't found anythng about dotmailer I like least

Overall: Ability to create a weekly newsletter where all the announcments are easy to read and access instead of several separate communications during the week. So much easier.

We moved from Constant Contact to dotmailer. I love the ease at sending emails

Sep 26, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to change and edit the customized email template is the best. No HTML coding is necessary which is a huge bonus.

Cons: Some days, it is tricky to figure out new and exciting features. Luckily, the online chat representatives are always there and super helpful!

Comprehensive feature set, great upgrade from Chimp!

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Cons: Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

Overall: Magento integration, segmentation and advanced subscriber targeting.

easy, exciting, valuable, and fun!

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The level of segmentation you can get down to is amazing and beneficial. Segmentation has proven to be a huge success for us in our emails.

The program feature because you can set up many programs and and let them run right away with no hassle.

With our past software, we had to manually send a lot of things including abandoned carts and review requests, and it was a long process. The integration of Magento is fantastic.

Our dotmailer contact is very responsive and fast when we have questions--sometimes she answers within 3 minutes! That level of customer help is great.

Cons: The logic behind the programs sometimes gets tricky to understand. Luckily our dotmailer rep can normally help with this.

Overall: 800% increase in revenue from abandoned carts, compared to our old program
Simple and easy segmentation and no need to manually segment people in an excel sheet.

Extremely user friendly

Sep 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use is what I like most about Dotmailer. Our users adapted from the platform they'd been using for years and feel more empowered with the tools/features Dotmailer has to offer. Whenever we've had questions, they've provided excellent customer service.

Cons: The only thing I would say is, more insight into delivery might be helpful.

Best i've used, but does need some updating.

Sep 26, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer.

Cons: Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too.

A great platform, if this was 2009 and not 2017

Aug 30, 2017
1/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Cons: Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Overall: A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Functional program with Salesforce Integration

Aug 18, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.

Cons: My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier.

I mockup email blasts for co-workers and put together templates for them

Aug 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: easy to use. as a designer i am able to quickly put together emails for co-workers and they can handle the rounds of edits

Cons: the video tutorials can be difficult to follow for some of my co-workers. the video tutorials are not short enough to just find what you need to learn quickly

Overall: i can quickly create email blast that my co-workers can follow as templates

Easy to Use & Sophisticated

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use
Great Customer Success
Advanced Sophistication

Cons: Lacking integrations with several of the technologies I work with as a nonprofit.
Was quite a jump in price from mailchimp.

Overall: I have worked with dotmailer for a year now. They're customer success helped me to create campaigns that improved revenue from email by 98% in 11 months. They also gave me a great discount being a nonprofit. As a marketer and not a programmer, Dotmailer has made it easy for me to create sophisticated & segmented campaigns to reach target different demographics. Any time I have a question or a problem, my customer success manager always helps me to sort it out in a timely manner.

Recommendations to other buyers: May not be for everyone. Ensure that you have a sizeable contact list or many of their automated programs might not be beneficial in regards to ROI. However, if you are a lean team and in the mid-market this is the perfect solution.

Pretty good software, appalling customer service

Jan 28, 2016
4/5
Overall
4 / 5
Ease of Use
1 / 5
Customer Support
3 / 5
Value for Money

Comments: It is pretty straight forward and intuitive piece of software. once you know what you are doing, it can work magic. They even provide you with training sessions every now and then

Pros: pretty good interface intuitive (once you know what you are doing)

Cons: Appalling customer service if you want better treatment you need to dish out quite a significant amount of money

Falling behind competition

Oct 27, 2015
1/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
1 / 5
Value for Money

Comments: Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated .

Pros: Some good features like analytics

Cons: Terrible designs, out of dated back end. Just seems to be falling behind the competition.

Nov 19, 2017
4/5
Overall