# Dotdigital Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Dotdigital the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151213/dotmailer/reviews --- Dotdigital 4.3 (188) [View alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Reviews of Dotdigital Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews TH Tim H Insight ExecutiveMarket Research, 11 - 50 employeesUsed the software for: 1-2 years. “Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions“ May 22, 2025 OO Orrick O Marketing AssistantPerforming Arts, 11 - 50 employeesUsed the software for: 1-2 years. “If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming.“ November 15, 2022 Hayden R Graphic DesignerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “make it effortless to achieve our goals.“ April 26, 2026 BC Billie C Marketing coordinatorMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “It was confusing initially trying to create an email template“ March 26, 2024 Victor B DIgital Operations ExecutiveMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that could be easier.“ June 14, 2024 TT Tom T IT ConsultantRetail, 11 - 50 employeesUsed the software for: More than 2 years. “One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.“ February 7, 2023 MP Maria P Human Resource ManagerEducation Management, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “For marketing automation, we always choose Dotdigital because of its reliability.“ April 2, 2024 JB James B DirectorPrinting, 11 - 50 employeesUsed the software for: 6-12 months. “Found the software clunky and hard to use.“ October 5, 2021 ## Showing most helpful reviews Showing 1-25 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Hayden R. Graphic Designer Computer Software Used the software for: 2+ years ### "Brilliant Email Marketing Tool" April 26, 2026 5.0 really positive experience, it's capabilities are exactly what our business requires and it's features make it effortless to achieve our goals. It's effortless integration with our CRM is why we have used them for years. Pros I liked the ease of use and the interface of DotDigital, it was very quick for me to understand how the site can be used. Creating email templates and campaigns is straight forward to do. Cons Dotdigital has it's limitations on HTML templates. Although they work well and contain many tools to create nice engaging HTML templates, it's hard to create unique fully branded emails. Review Source TH Tim H. Insight Executive Market Research Used the software for: 1-2 years ### "Much improved since we last used the software" May 22, 2025 4.0 Positive. Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions Pros Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data. Cons Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send Review Source VR Verified Reviewer Public Relations & Marketing Manager, Retail & E-Commerce Luxury Goods & Jewelry Used the software for: 1-2 years ### "Good and IMPROVING" August 24, 2018 3.0 The updates to the software allow us to easily capture client data and to automate the more tedious parts of email communications. Pros I like the ease of reporting and content building. Cons It is not well organized and makes it somewhat difficult for our design team to manage certain tasks. That being said, the CS team is quite wonderful and it is clear that the company is making strides towards a more robust offering for its clients. Review Source KS Katie S. Communications Manager Performing Arts Used the software for: 1-2 years ### "Integration with ticketing software is useful, but overall could use some improvements" November 15, 2022 4.0 Pros I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler. Cons I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We switched because Dot Digital integrates directly with our ticketing software, Spektrix. Review Source VR Verified Reviewer CEO Food & Beverages Used the software for: 1-2 years ### "Excellent Software for Email Marketing " September 14, 2022 5.0 Overall experience was good. Best software for data testing and sending in email marketing. Pros I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra. Cons I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing Dotdigital I found this more efficient, diligent and helpful over my previous software. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) I can't find the software more efficient over dot digital according to my work. Review Source JB James B. Director Printing Used the software for: 6-12 months ### "Careful of the rolling 2yr contract" October 5, 2021 2.0 Not good. Found the software clunky and hard to use. GUI not the best. Pros Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo. Cons The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it? Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Drip](https://www.capterra.com/p/164933/Drip/) Reason for choosing Dotdigital Was sold by presentation and the sales pitch. Not so sold when i started using it. We quickly switched. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Looking for something different with a better Magento 2 integration. Review Source Jonathan B. Ecommerce Exectuive Retail Used the software for: 2+ years ### "DotDigital is a great email marketing suite" January 30, 2023 5.0 I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface. Pros Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user. Cons Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones. Review Source Jennifer K. Donor Messaging Strategist Religious Institutions Used the software for: 2+ years ### "As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust ." February 16, 2018 5.0 I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list. Pros I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber. Cons I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top. Review Source Naomi T. Marketer Banking Used the software for: 6-12 months ### "Brilliant mailing platform." May 21, 2018 4.0 Pros I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do. It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails. Cons Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us. Review Source Imran H. Team coordinator Information Technology and Services Used the software for: 6-12 months ### "Streamlining Marketing Automation with Dotdigital" March 31, 2023 4.0 Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns. Pros Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing. Cons One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source VR Verified Reviewer DIgital Operations Executive Marketing and Advertising Used the software for: 2+ years ### "My go to for all things email! " June 14, 2024 5.0 Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that could be easier. Pros Campaigns management, easy to organize; their internal drag-and-drop systems is a game changer for quick emails, also the email tags management is brilliant Cons Integrations could be easier, as they are not easy to setup without using their API, unlike other similar platforms Alternatives considered [Email on Acid](https://www.capterra.com/p/174836/Email-on-Acid/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source MP Maria P. Human Resource Manager Education Management Used the software for: 1-2 years ### "The Features of Dotdigital are Effective" April 2, 2024 5.0 Pros For marketing automation, we always choose Dotdigital because of its reliability. Dotdigital is easy to use. Cons I have never been disappointed by Dotdigital. Dotdigital is incredibly amazing. Review Source TF Tanveer F. Human Resource Manager Education Management Used the software for: 1-2 years ### "Dotdigital Has Exceptional Email Marketing Features" April 29, 2024 5.0 Pros The marketing features of Dotdigital are exceptional. I like the ease of use and capabilities of Dotdigital. Cons Dotdigital has reliable features and an great customer support team. I do not dislike Dotdigital at all. Review Source MB Marika B. Human Resources Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Dotdigital: A Reliable and Simple to Manage Solution" March 27, 2024 5.0 Pros I am impressed by the friendliness of Dotdigital's features. Dotdigital works so well for us. Cons No dislikes for Dotdigital. Dotdigital has been working well for us. Review Source JA Joseph A. IT Expert Machinery Used the software for: 1-2 years ### "Dotdigital Has a Reliable Customer Support Team" May 13, 2024 5.0 Pros Dotdigital is a valuable tool that streamlines our email marketing processes. I like the ease of use of Dotdigital. Cons Dotdigital makes marketing and automating effective. No challenges experienced. Review Source RP Rudy P. Digital Marketing Biotechnology Used the software for: 2+ years ### "Excellent Email Automation for Magento" August 17, 2018 4.0 If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough. Pros It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling. Cons The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities. Review Source JM James M. Marketing Assistant Used the software for: 1-2 years ### "Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use." February 15, 2018 4.0 Pros \- Dotmailer's drag and drop functions - Segments are easy to use - Easy Landing Page editing - Easy survey creation - Speed has increased since I started using it nearly 2 years ago - Customer support is fantastic Cons \- There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off. - I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful. - Landing page reporting tab doesn't really show you any report, just number of views - I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent. Review Source VR Verified Reviewer Ecommerce Consultant USA Wholesale Used the software for: 6-12 months ### "Great tool for growing businesses" August 17, 2018 5.0 It is great, I have a connector from Magento to Dotmailer, it then allows me to use that data in ways I could not manage if I had to try to do it manually​. Pros It is easy to use, customer support is fantastic, I have a meeting every Tuesday morning to make sure I am getting the most out of the platform. Our company can now have the marketing feel of a bigger company​ that is helping us grow. Cons I would say time to go live, but that was on us. Support has resolved every issue, even when the roadblock was some custom code on our end. Win win Review Source SG Stephanie G. COO Sports Used the software for: 2+ years ### "It's only as powerful as your ability to use it" August 17, 2018 4.0 Originally, we thought it was terrible. We wanted to quit and felt it was too expensive. Oddly - and by accident - we found where all of these people were signing up to subscribe to our newsletter and we didn't know it. We are small and reliant on one person to know how to do those things and it was eye opening for us. As soon as we figured out what was going on, both my husband and I began to play with it a little more and enjoyed coming up with campaigns and ideas. The power is really knowing the ins and outs of the application. Pros For us (small online retailer), we love the ability to craft targeted emails based on what the customer is buying or is sitting in their cart. We were also able to use it to ask customers for business and product reviews. Cons I would like the Segment creation to be a little more intuitive. If I want to send a targeted group of customers an email to remind them to review, the field you use is confusing and you can just say - pick x group who purchased 7 days ago, you have to do something like 7 days but exclude those 6 days or fewer. I was also using last purchase date as suggested by support but when I spoke to our account manager it was a completely different field. Review Source VR Verified Reviewer Director of Marketing & Strategic Partnerships Apparel & Fashion Used the software for: Less than 6 months ### "Strong ESP with Powerful Data Capabilities" May 6, 2018 4.0 Pros 1\. Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc. 2. Easy to sync to your Shopify store. 3. Ability to send transactional emails to store customers who may not agree to receive marketing. 4. Strong data capabilities - easy to locate, filter and segment based on data points. 5. Very active and engaged customer success team. Cons 1\. Aesthetic of the interface. The design could use a facelift! The buttons and menu bars all feel antiquated. 2. It's difficult to find revenue data vs. being front and center. Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business. Review Source VR Verified Reviewer Marketing Automation Manager Luxury Goods & Jewelry Used the software for: 6-12 months ### "Very limited functionality" August 17, 2018 2.0 Pros It was very simple to use, no learning curve when just getting started. Customer support is very responsive and helpful. Cons The functionality is very, very limited. This software is probably fine for small companies or those just starting out, but not great for building complex, multi-channel programs. Review Source VR Verified Reviewer IT Consultant Used the software for: 6-12 months ### "so far the best esp" May 7, 2018 5.0 more sales than with any other ESP Pros i like the logic building mechanism for program and how deep they can go - i also like the ease at which it connect to magento Cons the template builder is not the most user-friendly but once you get accustomed to it it's better - basically it has some quirks Review Source CB Carly B. DTC Marketing Assistant Used the software for: 1-2 years ### "Easy to Use Editor, Endless Custom Targeting Options" February 15, 2018 4.0 Pros I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable. Cons The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better. Review Source CM Chris M. Digital Marketing Manager Consumer Electronics Used the software for: 1-2 years ### "Powerful with Some Flaws" November 20, 2018 4.0 dotmailer is a great platform that allows for some powerful means of mass messaging/emailing. It took my company quite some time to get onboarded because of the degree of difficulty in setting up the automated campaigns. It would be highly recommended if the interface was cleaned up a bit and the overall UX was better. Pros dotmailer has the ability to do most of what you will need out of a marketing automation platform. It can send automated campaigns via email, SMS message and even Facebook Messenger. Once the programs are up and running it is a powerful tool in a company's marketing mix. Cons There are two areas that need some improvement. The first is the overall UX. The interface is clunky and sometimes difficult to navigate. Once a user gets a feel for it things get easier, but anytime there's a new functionality I need to explore it takes some time to get the proper feel for it. Review Source FP Fielding P. Pool Boy Used the software for: 2+ years ### "Great" May 2, 2018 5.0 Increase in orders Pros Flexibility, ease of use. Drag and drop editor makes it easy to get new people up and running with making email content for us. Program builder is pretty sick also. Cons Currently? I want the WebInsights record to track the ID of the products viewed, and give me a DM variable to get with an Magento2 EDC link soooo i can send dynamic browser abandonment emails like the big boys. Trying to come with with a hacky way to do this... but keep running into road blocks. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.