--- title: "Dotdigital Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Dotdigital Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/151213/dotmailer/" page_type: "product" language: "en" publication_date: "2026-11-10" --- # Dotdigital Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Dotdigital ## What is Dotdigital? Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. With AI-powered insights, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. Over 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships. ## What is Dotdigital used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Landing Page](https://www.capterra.com/landing-page-software/) Top alternative Featured Overall rating Based on 190 user reviews Reviews sentiment Positive 86% Neutral 11% Negative 4% Starting price $500 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Dotdigital?[Manage this product listing](https://www.g2.com/products/dotdigital/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Dotdigital 4.3 (189) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $500 Usage Based, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (188) Ease Of Use 4.6 (3,516) Value For Money 4.1 (178) Value For Money 4.5 (3,093) Customer Service 4.3 (179) Customer Service 4.5 (3,092) ## Dotdigital alternatives [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [View all alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) ## FAQs about Dotdigital Overview ### What problems does Dotdigital solve? Dotdigital solves manual, generic email marketing by connecting customer and order data with segmented campaigns, behavioral triggers, abandoned-cart reminders, welcome series, and post-purchase follow-ups. Ecommerce marketers, small marketing teams, and nontechnical campaign managers benefit from reusable drag-and-drop templates, landing pages, SMS, and reporting for faster customer communication. Answer based on 144 reviews Overview ### Which roles and teams benefit most from Dotdigital? Dotdigital is most used by marketing teams, including managers, coordinators, specialists, and digital marketers, for email campaigns, audience segmentation, automation, and performance reporting. Graphic designers and communications teams create branded campaign content, while IT managers and Salesforce administrators manage integrations and data. Directors and executives review campaign results and customer engagement. Answer based on 187 reviews Overview ### What company size and industries is Dotdigital built for? Dotdigital is designed for mid-size to large businesses globally, while 69% of reviewers are small businesses. Retail is the leading reviewer industry at 17%, followed by Consumer Goods at 8% and Marketing and Advertising at 7%. Its stated sector coverage also includes commerce, charity, hospitality, education, government, travel, sports, and entertainment. Answer based on 188 reviews Features and Usability ### What are the key features of Dotdigital? Dotdigital includes core email campaign management with drag-and-drop email templates, reusable content blocks, A/B testing, and campaign analytics. Differentiating features include customer segmentation, dynamic content, marketing automation programs for triggered and abandoned-cart emails, plus CRM and ecommerce integrations with Magento, Shopify, Salesforce, and other platforms. Answer based on 73 reviews Integrations ### Which third-party tools and platforms does Dotdigital integrate with? Dotdigital integrates with more than 40 third-party tools and platforms, including Adobe Commerce, BigCommerce, Dynamics 365, HubSpot CRM, Eventbrite, Facebook Business Suite, Google Ads, and Instagram. Its catalog also covers ecommerce, CRM, advertising, event management, and social media connections for cross-channel marketing and customer data workflows. Answer based on 38 reviews Getting Started and Support ### How easy is it to onboard and train a team on Dotdigital? Dotdigital offers in-person and live online training, webinars, documentation, and videos. Reviewers find basic campaign tasks intuitive for nontechnical users, especially with tutorials and support. Admins and users handling automations, integrations, or deliverability setup often need more time, as onboarding and training depth can vary. Answer based on 22 reviews Getting Started and Support ### What customer support options does Dotdigital offer, and how do users rate the experience? Dotdigital offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as responsive, knowledgeable, and helpful during onboarding and issue resolution. However, some report inconsistent ticket response times, unhelpful account contacts, and delayed resolution for complex technical or integration problems. Answer based on 67 reviews Features and Usability ### How well does Dotdigital handle email marketing and automation? Dotdigital supports targeted email marketing with drag-and-drop creation, customer segmentation, and automated journeys for abandoned carts and follow-ups. Marketing teams, especially ecommerce users on Magento, value its accessible editor and scheduling tools. Some users find testing, multi-time-zone scheduling, reporting, exclusion rules, and failure alerts less flexible than expected. Answer based on 73 reviews Features and Usability ### What features does Dotdigital offer for marketing teams? Dotdigital offers a broad marketing feature set for email campaigns, including automation, segmentation, testing, dynamic content, and ecommerce integrations. Mid-market ecommerce and marketing teams often value the available tools and support. Some users find the interface and program setup take time to learn, while personalization and optimization options have gaps. Answer based on 54 reviews ## Features AI summary Based on 20,574 Marketing Automation reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Dotdigital supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and keep subscriber data organized, allowing teams to run more targeted email programs and improve campaign execution. Contact Management 4.6 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.6 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Lead Capture 4.5 (11) 27.27% of 11 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Contact Database 4.7 (12) 41.67% of 12 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Engagement Tracking 4.8 (12) 41.67% of 12 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Marketing Automation 4.8 (11) 36.36% of 11 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Dotdigital 90 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Media Library: Collection of images, videos and other digital content that can be used - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Personalization: Adjust communications based on previous interactions or personal preferences - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (185) 4.2 Based on 185 reviews ## Pricing Value for money 4.1 (178) Free Trial Email & SMS Marketing $500.00 Usage Based,Per Month CXDP $1,000 Usage Based,Per Month Value for money 4.1 (178) 4.1 Based on 178 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (179) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (179) 4.3 Based on 179 reviews ## User reviews Overall rating 4.3 Based on 190 reviews Filter by rating Counts reflect reviews available in this feed. 5(94) 4(69) 3(20) 2(4) 1(3) Mentioned topic Recent reviews first, then most helpful Hayden R. Graphic Designer Used the software for: 3-5 years ### "Brilliant Email Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 29, 2026 really positive experience, it's capabilities are exactly what our business requires and it's features make it effortless to achieve our goals. It's effortless integration with our CRM is why we have used them for years. Pros I liked the ease of use and the interface of DotDigital, it was very quick for me to understand how the site can be used. Creating email templates and campaigns is straight forward to do. Cons Dotdigital has it's limitations on HTML templates. Although they work well and contain many tools to create nice engaging HTML templates, it's hard to create unique fully branded emails. CRM Lead Used the software for: 5+ years 4.5 November 9, 2026 AI summary based on a full review Dotdigital provides an easy-to-use interface for building email campaigns, which is particularly useful for rapid deployment. However, the segmentation capabilities may not meet the needs of users requiring more extensive options. Log in to unlock the full review, detailed ratings, and pros & cons HO Head of Operations Head of Operations Used the software for: 1-3 years ### "Comapi has fit into our business as usual process with simplicity and has increased client contact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 19, 2018 The software allows us to have a seamless interaction with our customers and also allowed us to transfer across from our previous online chat facility to deliver, one interface for our staff to engage with clients. Pros the user interface is really simple to use and is easy to train staff on. The cut over from Dynmark to Comapi couldn't have been simpler and the support we received from the team allow for a very smooth transition. Cons currently the software meets our requirements but the improved integration with Whatsapp would significantly improve our engagement with our customers. IE Insight Executive Insight Executive Used the software for: 1-3 years ### "Much improved since we last used the software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 May 23, 2025 Positive. Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions Pros Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data. Cons Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send PR Public Relations & Marketing Manager, Retail & E-Commerce Public Relations & Marketing Manager, Retail & E-Commerce Used the software for: 1-3 years ### "Good and IMPROVING" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 August 27, 2018 The updates to the software allow us to easily capture client data and to automate the more tedious parts of email communications. Pros I like the ease of reporting and content building. Cons It is not well organized and makes it somewhat difficult for our design team to manage certain tasks. That being said, the CS team is quite wonderful and it is clear that the company is making strides towards a more robust offering for its clients. CM Communications Manager Communications Manager Used the software for: 1-3 years ### "Integration with ticketing software is useful, but overall could use some improvements" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 November 16, 2022 Pros I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler. Cons I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails. CE CEO CEO Used the software for: 1-3 years ### "Excellent Software for Email Marketing " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 20, 2022 Overall experience was good. Best software for data testing and sending in email marketing. Pros I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra. Cons I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features. James B. Director Used the software for: Less than 1 year ### "Careful of the rolling 2yr contract" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 7, 2021 Not good. Found the software clunky and hard to use. GUI not the best. Pros Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo. Cons The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it? Jonathan B. Ecommerce Exectuive Used the software for: 3-5 years ### "DotDigital is a great email marketing suite" 5.0 February 1, 2023 I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface. Pros Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user. Cons Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones. Jennifer K. Donor Messaging Strategist Used the software for: 3-5 years ### "As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust ." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 20, 2018 I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list. Pros I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber. Cons I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top. [View all Reviews](https://www.capterra.com/p/151213/dotmailer/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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