# Page 2 | Dotdigital Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Dotdigital the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151213/dotmailer/reviews --- Dotdigital 4.3 (188) [View alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 2 - Reviews of Dotdigital ## Showing most helpful reviews Showing 26-50 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use lB leticia B. senior design manager Design Used the software for: 2+ years ### "Easy to navigate and create campaigns. Wish it worked better with magento 2. " May 7, 2018 5.0 We were able to send out more emails due to the easy use of the software. Wish other things were improved. Pros easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails. Cons the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working. Review Source MB Mohammad B. Field and digital marketing manager Computer Software Used the software for: 6-12 months ### "Excellent campaign management and engagement platform" June 10, 2022 4.0 Pros \- It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns Cons \-Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports Review Source TT Tom T. IT Consultant Retail Used the software for: 2+ years ### "Dotdigital works for us" February 7, 2023 5.0 Personally I have had a great experience with Dotdigital Pros Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency. Cons While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms. Review Source LP Laura P. Communications Manager Hospital & Health Care Used the software for: 1-2 years ### "Dotdigital Is a Customizable and Reliable Marketing Solution" April 22, 2024 5.0 Pros This marketing solution has been so effective to use. The reliability and efficiency of Dotdigital makes it an excellent marketing system. Cons Dotdigital meets our marketing expectations. It has zero flaws. Review Source JV Jackson V. IT Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Dotdigital Has Great Capabilities" March 14, 2024 5.0 Pros I love the effective capabilities of Dotdigital. Dotdigital is highly reliable. Cons I do not dislike Dotdigital at all. Dotdigital is the best. Review Source Willian J. Art Director Marketing and Advertising Used the software for: 1-2 years ### "Tudo para seu relacionamento com o cliente" January 11, 2023 5.0 uma ótima ferramenta que vai te ajudar a manter a saude de sua base de leads Pros No geral a Dotdigital tem uma interface fácil de se utilizar, ferramentas de automatização e jornada dos clientes bem completas, possibilitando tomada de acoes assertivas e que convertem! Cons poderia ter um suporte em mais idiomas para melhor disseminação e treinamento de usuarios Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) valores, nao escalonaram como havíamos programado Review Source Sean D. Marketing Assistant Computer Software Used the software for: 6-12 months ### "Works great for my marketing team!" February 1, 2019 5.0 This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search. Pros The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments Cons When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital. Review Source CM Carla M. IT Manager Hospital & Health Care Used the software for: 1-2 years ### "Dotdigital is a Great Online Marketing Tool That Boosts Our Customers' Experiences" April 8, 2024 5.0 Pros The reliability of Dotdigital has been making it a powerful tool for online marketing. The affordability and ease of use of Dotdigital makes it super effective. Cons Dotdigital works impressively. No dislikes when using Dotdigital. Review Source Yusra K. Manager Risk Advisory Services Accounting Used the software for: 2+ years ### "A MUST BUY SOFTWARE!" February 13, 2018 5.0 The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before. Pros The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great. Cons Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY! Review Source VR Verified Reviewer Digital Marketing & Technology Consumer Goods Used the software for: 2+ years ### "Plays well with Magento 2 and is relatively inexpensive but lacks bells & whistles other ESPs have" May 2, 2018 4.0 for basic blast campaigns it works fine and integrates pretty easily with Magento. Pros Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too. Cons Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice. Review Source Francois Pascal N. Service provider Internet Used the software for: 6-12 months ### "Dotdigital is the best value email marketing software" June 22, 2023 4.0 Pros It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method. Cons I haven't encountered any major problems with this tool so far. Review Source Mackenzie G. Marketing Manager Insurance Used the software for: 6-12 months ### "Have not used to the full extent, but full of capabilities " November 16, 2018 4.0 Pros The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless. Cons It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time. Review Source AA Ade A. Online Digital Marketer Information Technology and Services Used the software for: 1-2 years ### "Great Email Marketing Tool - Not impressed with Support" February 1, 2022 4.0 We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work. Pros It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital Cons There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing. Review Source Murray C. Training, training design and blended learning consultant Marketing and Advertising Used the software for: 2+ years ### "Good software spoilt by arrogant company attitude" November 3, 2018 5.0 Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support. Pros Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support Cons Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages Review Source VR Verified Reviewer Ecommerce Marketplace Manager Machinery Used the software for: 1-2 years ### "Excellent Experience! " May 2, 2018 5.0 Pros Easy to use and made our business move at a lightning pace. We increased conversion beyond what we ever had done in the past. Cons Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export The List, change everyone's rep to Jane, and then import The List again. Review Source VR Verified Reviewer General Manager Automotive Used the software for: 2+ years ### "Dotmailer Success" November 16, 2018 5.0 Coming from an almost zero experience with email marketing, engaging Dotmailer has helped us see our best growth year to date. Pros We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach. Cons Some limitations on quantity of campaigns, and some of the custom complexities are a bit cumbersome to learn. Review Source SG Samantha G. Graphic Designer Consumer Goods Used the software for: 6-12 months ### "Best Emailing Software" May 2, 2018 5.0 Pros The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them. Cons The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email) Review Source Simon S. Marketing Manager Printing Used the software for: 2+ years ### "Email Marketing Managed." September 28, 2018 5.0 Pros I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too Cons Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it. Review Source VR Verified Reviewer Administrative Assisstant Construction Used the software for: 1-2 years ### "Reliable" November 19, 2018 5.0 Pros This is a great application for building e-mails. It's so easy to drag and drop in codes and attachments. The preview feature is also amazing. I love knowing what my customers will see. That's a huge plus to getting their attention and looking professional also. The e-mail automation programs are a life-saver! I could go on for days! Cons There are a couple features that are missing but I'm sure they will catch up and take care of that! Review Source VR Verified Reviewer Digital Marketing Specialist Telecommunications Used the software for: 6-12 months ### "The Best Customer Support" September 19, 2019 5.0 It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of. Pros The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless. Cons Although the email templates are easy to use, I wish there was a little more customization available. Review Source VR Verified Reviewer Marketing Manager Paper & Forest Products Used the software for: 1-2 years ### "Good email marketing platform for a reasonable price" November 20, 2018 4.0 Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process. Pros Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost. Cons Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI. Review Source VR Verified Reviewer Senior Creative Used the software for: 2+ years ### "Very good, when we are experiencing issues, it doesn't matter the day or hour, the support team help" February 15, 2018 4.0 Pros Its drag and drop feature is very helpful, also saving templates is another feature i like about the program. Cons reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run. Review Source VR Verified Reviewer Owner & Graphic Designer Graphic Design Used the software for: 6-12 months ### "Mediocre- incredible customer service, but frustrated with the reporting " May 2, 2018 3.0 Pros Customer service is exceptional! I rarely wait on hold and my problem is always answered quickly and efficiently. I have been very impressed with the relational role your company plays in our business. Cons Reporting isn't very effective. It based very numerically rather than by percentage. For example, if I sent 100 emails last month and 30 were opened and this month I sent 50 and 20 were opened, it tells me that my opens decreased. While less emails were open, the percent is much higher, so it should indicate growth not a decrease. Review Source TR Travis R. Ecommerce Consultant Used the software for: 2+ years ### "Comprehensive feature set, great upgrade from Chimp!" September 26, 2017 5.0 Magento integration, segmentation and advanced subscriber targeting. Pros The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon. Cons Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly. Review Source Chante W. Self-Employed Health, Wellness and Fitness Used the software for: 1-2 years ### "Dotmailer does a great job!" November 27, 2018 4.0 I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps. Pros The ease of use if what I like the most about the software. I can build a campiagn quickly and easily. Cons I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.