# Page 3 | Dotdigital Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Dotdigital the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151213/dotmailer/reviews --- Dotdigital 4.3 (188) [View alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 3 - Reviews of Dotdigital ## Showing most helpful reviews Showing 51-75 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JH Judson H. CEO/Founder Apparel & Fashion Used the software for: 2+ years ### "A great platform, if this was 2009 and not 2017" August 30, 2017 1.0 A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit. Pros The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign. Cons Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution. Review Source AW Anne W. Marketing Specialist Used the software for: 6-12 months ### "Create great-looking responsive emails without knowing CSS/HTML" October 23, 2017 4.0 Pros Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point. Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization. If you primarily need a tool for email (including automation), I don't think you will find a better platform. Cons At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed. Customer service was a little spotty at times. Review Source Stacey H. Email Marketing /Social Media Specialist Medical Devices Used the software for: 1-2 years ### "Dotmailer is EASY PEASY!" November 16, 2018 5.0 Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it! Pros The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes. Cons Not much to be honest. I have not had any issues with it so can't really say anything negative. Review Source Rony A. E-Commerce Director - Directeur E-Commerce Retail Used the software for: 2+ years ### "Great tool" August 28, 2018 4.0 Pros Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns. Cons The cost of course. Its not for everyone and especially if you have a large e-mail base. Review Source Basiirat A. Customer Support Analyst Entertainment Used the software for: 6-12 months ### "Dotmailer drivers our email marketing campaigns." August 23, 2018 5.0 We use Dotmailer to maintain a close relationship with our customers via emails,even when they are not currently patronizing us. Ensuring they will always have us in mind. Pros We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch. The option to send sms to our contacts is an added bonus for Dotmailer. Cons I sometime experience Lag on the Dotmailer website. Also when working on newsletters,it will be great for work to be autosaved,ensuring if I suddenly get disconnected from the internet ; I do not need to start all over again. Review Source VR Verified Reviewer IT Project Manager Civic & Social Organization Used the software for: Less than 6 months ### "a breath of fresh air" November 20, 2018 5.0 The main issue was the platform itself. We used to run our emails using an outdated email platform (crowd goes "how outdated is it?") ... So outdated that the only way it could run successfully was on classic Internet Explorer with ActiveX controls enabled. Meaning whenever had to be sent out, you will have to fire up a Windows 7 virtual machine that was solely used, to send out marketing emails. And in days when we were in a pinch, and something had to go out immediately, and there was not time to fire up the VM… We had to code the email on sublime text, then copy/paste onto the editor itself… Which was quite laborious. Let's just say dotmailer solved the usability issue very well Pros Mostly it's about customer service. Dotmailer has always met us halfway in being communicative and thorough with us when it comes to providing the solutions to our requests and helping us getting acclimated to the features. It's this kind of tailor-made customer service, that has allowed us to be able to become more acclimated with the system that has allowed us to reach to our constituents and corporate partners with some of the most professional and well-thought marketing campaigns I've seen in years. I also want to give a special tip of the hat to support team from dotmailer. Cons That we did not discover the service sooner :) Review Source Ryan R. Digital Marketing Specialist Used the software for: 6-12 months ### "Functionality is pretty good but have had a few unresolved issues where work arounds were required. " February 15, 2018 3.0 We were able to send strategic and successful automated email campaigns to engage our customer base. We were able to design cleaner and more attractive templates than we have ever had before. Pros Ease of use and template designer. Ease of contact and segment management. Support was always ready and willing to help even if they could not resolve issue. Pricing is very affordable for what you get as well. Cons No way to track ROI, for our account at least. Issues with Outlook 13 and Outlook web compatibility. Review Source VR Verified Reviewer Tanning Consultant Used the software for: 6-12 months ### "Dotmailer Allows Us To Automate Our Email Marketing Campaigns!" May 30, 2018 5.0 Automated email marketing campaigns. Pros We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups. Cons It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high. Review Source VR Verified Reviewer Digital Marketing Director & Management Consulting Retail Used the software for: 6-12 months ### "Great Software With Expansive Capabilites" November 16, 2018 5.0 The dotmailer team is exceptional. Really responsive and easy to work with. Pros I love the automation features. The more you use it, the more advanced and creative you can get. We have already tripled the amount of emails we send but decreased the work in 1/2. Cons It does require a developer to implement into your site, do datafield building, and make sure your email code is clean. Dotmailer does have a creative team that can assist with email design for an added fee. Review Source OO Orrick O. Marketing Assistant Performing Arts Used the software for: 1-2 years ### "Intimidating at First, But Essential to Email Marketing" November 15, 2022 5.0 Pros Dotdigital makes it super easy to create and edit email templates. The software also provides previews of different devices, and media integration is seamless. Another feature I find helpful is the test send option. I can send emails to myself for preview, which eliminates the anxiety of hoping everything is formatted correctly. Cons If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming. Also, the website will "time out" after a certain period of time, so be aware of that while creating an email. (e.g., You hit save, and the website reloads to the home screen--whatever work you had is gone!) Review Source VR Verified Reviewer Regional Ecommerce Performance Marketing Apparel & Fashion Used the software for: 6-12 months ### "Good CRM SELF PROGRAM" March 31, 2021 5.0 CRM complete Pros RFM FEATURE and automation. Segmentation by persona Cons ONBOARDING PROCESS (Integration), Magento connector process Alternatives considered [Emarsys](https://www.capterra.com/p/250553/Emarsys/) Reason for choosing Dotdigital FEATURES Review Source BC Billie C. Marketing coordinator Marketing and Advertising Used the software for: 6-12 months ### "Amazing customer service " March 26, 2024 5.0 Great platform and easy to use. They have the best customer support team to answer any questions I had instantly Pros They have amazing customer service support Cons It was confusing initially trying to create an email template Review Source CK Colton K. Graphic Designer Retail Used the software for: 1-2 years ### "Dotmailer Review 2018" August 24, 2018 3.0 Pros \-Ease of use -Mostly works well with related platforms -Clearly displays information Cons \-Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally -Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off. -Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder. Review Source nigel B. director Glass, Ceramics & Concrete Used the software for: 2+ years ### "excellent in all respects" June 27, 2018 5.0 Pros really easy to use, templates and image friendly, good customer and technical support. has good automation options and multiple folder capability for prospect and customers mail outs. Cons There is not much to dislike.... there are online training courses, there's even classroom training courses, tech help is good... Review Source VR Verified Reviewer SEO Content Writer Retail Used the software for: 6-12 months ### "Great Software, needs to be more user friendly" August 17, 2018 4.0 Dotmail is overall a good email software to use, a few logistical setbacks.. but nothing that can't be overcome. Pros Dotmailer is a onestop shop for all your email campaigns. The organization of the software helps to keep all contacts and campaigns in order, while still making everything easy to find. Although very user friendly, I have run into minor glitches Cons The option to build the entire email using code makes it difficult for the average user to create an email campaign. However, There are other ways to do it. One other set back is the time it takes for customer care to respond to any ticket you submit, response time isn't always great. Review Source Ashley G. Content Marketing Specialist Internet Used the software for: Less than 6 months ### "Lots of capabilities but customer support is awful" November 27, 2018 2.0 So far dotmailer has not been any better than mailchimp. It is more expensive, so it should be better, but it has been so difficult to work with. We haven't been able to get into the capabilities it has above MailChimp becuase we've had to focus all of our time on solving issues, so we can't get to the cool stuff yet. Pros The segmentation is great. The emails look very professional. It is relatively easy to create your own email, but adding in dynamic content is difficult. It doesn't work well with our magento site. The set up was way more difficult than it should have been. Cons It doesn't work well with our magento site. The set up was way more difficult than it should have been. Review Source VR Verified Reviewer Product Owner - Contract Retail Used the software for: 2+ years ### "Power Easy to use email marketing tool at a great price" November 16, 2018 5.0 We migrated from another expensive email marketing tool to Dotmailer. Process was transparent with great support from Dotmailer. Pros Easy of use by our team Competitive pricing API possibilities Email Programs Native integration with Magento 2 Cons Problem re-subscribing customers who unsubscribed in the past due to strict spam control. Review Source VR Verified Reviewer Assistant Digital Marketing Manager Used the software for: 1-2 years ### "Overall Dotmailer is an extremely user friendly platform. It also helps that their team is helpful!" February 15, 2018 4.0 The Marketing Automation program has been amazing in building our email subscriber list over the past year! Pros The drag and drop ability. and the analytics dashboard. Those two features make building emails and analyzing data super easy. Cons I wish we had the ability to add multiple links to one image. Being that I work for a makeup company, we push images of models wearing makeup. It would be nice if I could have the lips of the model link to lipsticks and the brows to push to our eyebrow products etc. Review Source VR Verified Reviewer Social Community Coordinator Retail Used the software for: Less than 6 months ### "Incredibly easy to use with robust reporting" May 2, 2018 5.0 Pros It's incredibly easy to build an email campaign and send one out whenever we need. The customization options are fantastic and allow us to maintain our branding while being a little creative with the look. Reporting is robust and gives us all the information we need, but isn't too complicated for someone who's not quite an email marketing expert yet! All in all it's pretty close to perfect. Cons Some of the preset templates could be modernized a little more, but it's still easy enough to customize any template to our liking before sending out an email campaign. Review Source LW Lamia W. Director Leisure, Travel & Tourism Used the software for: 6-12 months ### "Sophisticated mailing management for professionals" December 22, 2023 4.0 Really positive but it took a while to get used to all the functionality Pros The sophisticated email streaming and management Cons It can be complicated when you first start - more user friendly instructions would be helpful Review Source RR Rustan R. DTC Marketing Manager Used the software for: 1-2 years ### "We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company." February 16, 2018 5.0 Pros List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market. Cons My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users. Review Source RB Rushi B. E-commerce Specialist Consumer Goods Used the software for: 2+ years ### "Dotmailer is Amazing for your Business and Conversion " November 16, 2018 5.0 Pros I like the Overall Functionality. The best part is its Now dotmailers is a part of the Magento. As an ecommerce that is always a advantage to use the Inbuilt functions. Cons Integration with other Software like Optionmonster and some other makes troubles. Review Source mL mark L. partner Used the software for: 2+ years ### "good platform features, good value" February 15, 2018 4.0 Pros Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape. Cons The training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good. Review Source ST Sean T. Director of Email Marketing Used the software for: 2+ years ### "Very pleasent" February 15, 2018 4.0 Pros easy to use email design feature. I can design and personalize my emails without the support of a creative department. Cons testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list. Review Source VR Verified Reviewer Digital Specialist | Assistant Marketing Manager Used the software for: 2+ years ### "Advanced email software and easy to use " January 13, 2018 5.0 Pros Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates. Cons It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.