# Page 4 | Dotdigital Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Dotdigital the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151213/dotmailer/reviews --- Dotdigital 4.3 (188) [View alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 4 - Reviews of Dotdigital ## Showing most helpful reviews Showing 76-100 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rhaisa A. Atendimento Marketing and Advertising Used the software for: Less than 6 months ### "Necessário" September 27, 2022 5.0 Pros É fácil de entender e muito intuitivo, o help center realmente ajuda com os passo a passo do processo. Todas as informações que traz das campanha e afins são completas e auxiliam muito nas métricas e ideias para próximas campanhas. Cons O suporte "pessoa" deles" deixou a desejar, porém eles tem um help center com tutoriais que ajuda muito. Mas quem não entende inglês vai sofrer um pouco. Review Source AC Autumn C. Ecommerce Coordinator Luxury Goods & Jewelry Used the software for: 6-12 months ### "Dotmailer Review 8.24.18" August 24, 2018 3.0 Pros Email builder is fairly easy to use for non-graphic designers. Cons \-Email builder is not efficient if the creative is designed outside of the platform. ie in photoshop. -Certain default functions cannot be turned off, overall adding more time to campaign building. ie padding automatically added to uploaded blocks. -Reporting is not as extensive as it should be - I should be able to look at a certain period of time and know exactly how many new subscribers we received in that period. People who have subscribed - not just emails add -Asset gallery is just plain bad UX as you cannot read the full name of the assets in the gallery and the organization of the assets is too segmented. Also, layout of gallery is not good. Review Source VR Verified Reviewer Director of Marketing Retail Used the software for: Less than 6 months ### "Easy To Use!" May 2, 2018 5.0 Easy to use for the experienced marketer. Pros This is great for detailed email campaigns and drip campaigns. My company uses very detailed campaigns and follows very specific customer journey paths and Dotmailer makes it very easy to do things like this. Cons Might be confusing to use for people that have never done email marketing before. I have tried promoting Dotmailer to someone who has never done anything with email before and they were very confused about the entire process. Review Source SW Susan W. Chief Communications Officer Used the software for: 2+ years ### "I've been a DotMailer user for years, and have found this system to be one of the most reliable." September 26, 2017 5.0 Pros Ease of use, and reliability. I like the automation features. Support is readily available. Well priced. Cons I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky. Review Source Nicole B. Digital Marketing Specialist Non-Profit Organization Management Used the software for: 1-2 years ### "11.16.18" November 16, 2018 4.0 Pros Love the segmentation and automation features. Haven't used the new preferences section but that also looks like it will be helpful to our marketing. Cons I wish dotmailer were connected with Facebook so we could create lead generation ads. Is this something that will be possible in the future? Review Source MC Mark C. Assistant Email Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "My dotdigital Review" July 31, 2019 4.0 It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player. Pros \- Ease of building emails - Ease of managing contacts Cons \- Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful Review Source VR Verified Reviewer Marketing Specialist Automotive Used the software for: Less than 6 months ### "dotmailer has allowed us to very easily automate our email marketing" December 2, 2017 5.0 Pros It's highly intuitive and feature rich. The on the fly editing capabilities tied into the template builder opened up time which could be spent on creating better content. The robust analytics add a cherry on top by allowing us ready dig into the results and see if we're meeting our KPIs. Cons it would be nice to have a few more templates to choose from but their custom design service makes up for it. Review Source VR Verified Reviewer Marketing Director Used the software for: 6-12 months ### "IPs are not great but the features are solid" May 11, 2018 3.0 We are able to send mass emails in a short amount of time. Pros Segmenting is fast and easy. There are features like the optimization that makes it great for generating more opens! Cons Many of the IPs are neutral or bad. It's why we have to switch to Pardot. There was not much support when it came to automation. I set up an automation that the service rep said looked correct, but it does not work the way it needs to! Review Source CT Claire T. Omni-Channel Design Lead Health, Wellness and Fitness Used the software for: 1-2 years ### "Easy to use with great support. " May 7, 2018 4.0 Pros It's intuitive and powerful. I can build an automated program to do anything I can imagine with my contacts. The only limits are within the quality of my own data or imagination. If I'm ever stuck on what to do I can get a knowledgable rep on chat within seconds to help. Cons The integration with Magento 2.0 leaves something to be desired. It does not pull in sale prices (only MSRP) and it's glitchy to modify the product blocks that pull in dynamic content. Review Source JK Jeff K. Sr. Digital Marketing Manager Used the software for: 1-2 years ### "A great tool that's simplified my life as a digital marketing professional." February 15, 2018 5.0 Pros The user interface is simple to use and offers a great user experience when building email campaigns. The tools provided to build email campaigns make those of us without a design background look like a genius. The drag and drop features make building custom templates a breeze. The simplicity of the interface shouldn't distract from the powerful software that allows for automation email programs. The customer service is second to none. A top notch support team quickly identifies and resolves any issues. Our customer success manager analyzes our campaigns and provides helpful insights to make each one more effective. Cons Until the recent upgrade, the reporting feature left room for improvement. The new version of reporting has a better interface and more robust features and better analytics. Review Source ES Eric S. Marketing Coordinator Retail Used the software for: 1-2 years ### "Very easy to use, don't ned to understand HTML. " May 2, 2018 4.0 Pros The drag and drop widget-like tool to create blasts. Creating segments for contacts is very easy and follows almost a SQL like coding Cons Load times can be a bit long. There are a few workarounds that I've had to implement to accomplish certain dynamic content. Review Source VR Verified Reviewer Marketing & Web Performance Administrator Apparel & Fashion Used the software for: Less than 6 months ### "Dotmailer platform is very easy to use and offers great functionality" May 2, 2018 5.0 It allowed me to efficiently use email marketing by creating segments and exploring new features. Pros The best part about this tool is that it integrates with Magento and Salesforce. The integration works seamless and provides the ease of using marketing automation. Cons I know that the Dotmailer team is working on developing new features, but the draw back is offering the onsite recommendation. Review Source KP Katie P. Marketing Director Automotive Used the software for: 6-12 months ### "Better than Bronto" May 2, 2018 4.0 This software was priced better than the previous software that we were using and it offers more. The drag and drop editor is far superior to that of Bronto. Pros The programs are fairly easy to set up and I like being able to use the drag and drop editor to make emails that actually look good. Cons Implementation was challenging because we had poor customer support at first and had a few issues with on boarding new subscribers. Review Source Jessica S. Marketing Specialist Consumer Goods Used the software for: Less than 6 months ### "Great platform for building consumer email marketing programs" August 21, 2018 4.0 We have yet to use the full functionality, but overall I've been very please with dotmailer, especially it's automated email program functionality and design tools. Pros It's easy to use, especially the design features, and the help resources are very thorough. Cons A little bit of a learning curve in integration with our Magento platform (but that's what our website dev company is for). Review Source VR Verified Reviewer Senior Web Developer Used the software for: 6-12 months ### "Dotmailer is a capable email marketing platform with great automation features" May 7, 2018 4.0 Pros Easy to integrate with Magento 2 Easy WYSIWYG email design software Great for coupons and promotions Cons Automation can be hard, and sometimes you can't target to customers without an account. Email code is dirty so fine tune customizations are difficult to implement. I find Mailchimp's template system easier and cleaner than dotmailer's Review Source CD Corey D. Partner & VP Marketing Marketing and Advertising Used the software for: 2+ years ### "Great ESP for Mid-Market eCommerce" August 21, 2018 4.0 It is a great platform for mid-market eCommerce companies, or even non-eCommerce companies that are looking for a more advanced feature set, such as automation, integration with platforms like Magento, Shopify, and BigCommerce. It is comparable to a Klaviyo platform. Pros \- Robust feature set compared to SMB platforms like MailChimp or Campaign Monitor - Easy(ish) to use email template builder - Good support Cons \- Have had more issues with deliverability than some other platforms, nothing too major though - With a more complex platform it is naturally harder to use, however that is unavoidable - There are some limitations with respect to user behaviour data storage limits Review Source MJ Melanie J. Marketing Manager Used the software for: 2+ years ### "Best i've used, but does need some updating." September 26, 2017 4.0 Pros Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer. Cons Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too. Review Source VR Verified Reviewer Sr. Channel Marketing Manager Hospitality Used the software for: 6-12 months ### "Not enough functionality" May 8, 2018 3.0 Pros I like that there was some components of automation. The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack. Cons I wish there was more functionality - with automation, integration, Persona-based marketing, lead scoring, etc. Review Source MF Matthew F. Affiliate Relations Manager Consumer Goods Used the software for: 6-12 months ### "Very Simple and easy to set up email campaigns " February 15, 2018 4.0 Pros Very simple to use interface. The emails are simple to create. Segments are easy to maintain and implement users into specific category. Much cheaper rates than a lot of competitors out there. Cons Sometimes the emails seem a little slow to load. Images most specifically. Otherwise the software has no other issues that I see using it on a daily basis. Review Source MS Melissa S. Manager - Program Development Used the software for: 6-12 months ### "Easy to implement, love the triggered campaigns and scheduling features" May 7, 2018 4.0 Pros The main purpose for looking into dotmailer was the integration with Magento This was the main email marketing platform that seemed to work best with our needs with Magento and Salesforce. The implementation team was excellent in their support and testing between both applications and I had complete confidence in their ability! Cons Very little to dislike. Would just like the ability to select a campaign to work on and not always have to choose that campaign everytime I work on emails in that campaign. Seems an easy default to add. Review Source VR Verified Reviewer Co-Founder / Chief Marketing Officer Retail Used the software for: 1-2 years ### "Review for dotmailer" November 21, 2018 5.0 Pros For the price, I believe we're getting more bang for our buck. Cons The WYSWYG useability. I wish the WYSWYG editor was a little easier use and more robust. Review Source CJ Christen J. Graphic Designer Used the software for: 1-2 years ### "Easy to use, but wish there was more cross functionality" May 2, 2018 4.0 Pros It is very easy to use... just drag and drop. The pre-done work flows help out a lot when trying to set up new triggered emails. Cons You are not able to add in a background image, the emails sent out look boxy and not modern. The only way to accomplish a modern design it to create images of the whole email that ultimately gets put in the junk bin due to the amount of images. Review Source JM Jeff M. Marketing Specialist Furniture Used the software for: 6-12 months ### "Much easier to use than our previous email editor and the Preview options are a great help to view o" May 10, 2018 5.0 It made creating email campaigns much easier. Pros Ease of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great! Cons Limited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone. Review Source VR Verified Reviewer Digital Marketing Manager Wholesale Used the software for: Less than 6 months ### "I recently switched email service providers and have been very pleased with DM thus far. " May 2, 2018 4.0 Pros I've found that the custom design capabilities and ability to save building blocks have made the process of creating emails quite simple. This software is also very easy to navigate. Cons In the short time that I've been using Dotmailer I haven't come across any blaring cons, as of yet. Review Source TH Taylor H. Internet Marketing Coordinator Consumer Goods Used the software for: Less than 6 months ### "easy, exciting, valuable, and fun!" September 26, 2017 5.0 800% increase in revenue from abandoned carts, compared to our old program Simple and easy segmentation and no need to manually segment people in an excel sheet. Pros The level of segmentation you can get down to is amazing and beneficial. Segmentation has proven to be a huge success for us in our emails. The program feature because you can set up many programs and and let them run right away with no hassle. With our past software, we had to manually send a lot of things including abandoned carts and review requests, and it was a long process. The integration of Magento is fantastic. Our dotmailer contact is very responsive and fast when we have questions--sometimes she answers within 3 minutes! That level of customer help is great. Cons The logic behind the programs sometimes gets tricky to understand. Luckily our dotmailer rep can normally help with this. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.