# Page 5 | Dotdigital Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Dotdigital the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/151213/dotmailer/reviews

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Dotdigital

4.3 (188)

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Last updated April 29th, 2026

# Page 5 - Reviews of Dotdigital

## Showing most helpful reviews

Showing 101-125 of 188 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Internet Marketing Expert  
Apparel & Fashion  
Used the software for: 6-12 months

### "Dot Mailer Review"

November 16, 2018

3.0

We had many billing errors with them. Decided to just cancel after contract was up.

Pros

The targeting features were what attracted me to the software.

Cons

After I signed up, they told me that I had to pay an extra data storage fee which was just as much as my subscription.

Review Source

MP

Mike P.  
IT Manager  
  
Used the software for: 1-2 years

### "We use it for our current campaigns and we enjoy it"

February 15, 2018

4.0

Pros

The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

Cons

The cost seems a bit high, but well within reason, and comparable to bronto in almost every way. Add a bit more value for cost and you did beat out bronto all day.

Review Source

CF

Christine F.  
Ecommerce/Marketing Manager  
Wholesale  
Used the software for: 6-12 months

### "Great Email Program"

November 16, 2018

5.0

Successful so far. Ramp-Up was interesting and received little direction and help during that time.

Pros

We have a very small team of 2 handling marketing so the features and suggestions and sample templates are super helpful! The chat help feature is awesome!!! I can drag and drop boxes and images and link anything with ease. I can also build custom blocks then save those for later use on other emails. If I like my email template, I can save it as a new template to use over and over!

Cons

no copy/pasting from Microsoft office or it will revert back everytime to default settings. I wish I could make changes even after we set it to go.

Review Source

mM

melina M.  
email  
Marketing and Advertising  
Used the software for: 1-2 years

### "dot mailer "

November 16, 2018

3.0

overall it was ok but I do think they need to improve their customer service! they were never really helpful

Pros

Its user friendly, has all the features you need.

Cons

the customer service and glitches... they would make updates on important holidays and would not ever take responsibility for it.. very frustrating

Review Source

CB

Cara B.  
Office Admin  
Consumer Goods  
Used the software for: 1-2 years

### "We moved from Constant Contact to dotmailer. I love the ease at sending emails "

September 26, 2017

5.0

Pros

The ability to change and edit the customized email template is the best. No HTML coding is necessary which is a huge bonus.

Cons

Some days, it is tricky to figure out new and exciting features. Luckily, the online chat representatives are always there and super helpful!

Review Source

CH

Chris H.  
Box Office Assistant  
Entertainment  
Used the software for: 1-2 years

### "Dot Digital Review"

March 24, 2023

5.0

Positive

Pros

I only use it for the analytics and reporting and for that it is excellent

Cons

It is at times difficult to sort and access email campaigns

Review Source

CW

Catherine W.  
Email Marketing Manager  
  
Used the software for: Less than 6 months

### "I have really enjoyed using Dotmailer. It is very easy to use and the customer support is amazing."

May 2, 2018

5.0

Data, tons of data and the ability to segment.

Pros

Definitely, the user-friendly aspect and the ability to pull detailed reporting on a triggered sent or an email. I also like the drag and drop automation builder - very user-friendly and intuitive. One of the best thing though really is the customer service. I have asked countless questions and have always gotten a response immediately - something that other ESPS I have worked with don't have and it really is a problem and can be frustrating especially when something is going wrong in the moment.

Cons

I wish when sending AB tests I could send the test to 100% of people instead of just sending to 60% or less. I also would like to be able to glean more information than just opens and clicks for Transactional emails.

Review Source

Liam W.  
Digital Marketing  
Events Services  
Used the software for: 2+ years

### "Good Editor and Segmentation, Not as Slick as Others"

November 22, 2018

4.0

Pros

The editor is super easy to use and the way you can segment data is really useful.

Cons

When looking at a Dotmailer email and comparing it to emails created using other providers, they somehow don't look quite as good.

Review Source

EP

Erin P.  
Vice President of Digital & Marketing  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Email revenue is down +40% since switching to dotmailer and emails not making it into inboxes "

May 2, 2018

2.0

So far nothing yet as revenue is drastically down and customers aren't receiving emails. Campaigns are easy to setup but that's irrelevant until these delivery issues are solved.

Pros

Emails are easy to setup and send out but as they're no making it into customers in boxes that doesn't really matter now does it.

Cons

While they maybe easy to setup that doesn't matter is they're not making it into the inboxes they should be! Since switching to dotmailer in Jan email revenue has been down +40% and we've received complaints from customers and employees alike that they used to receive our emails but no longer do. Customer support has been very non-responsive and the lack of urgency is alarming. This is having a real negative impact on our business and no one seams to care to help us fix this!

Review Source

VR

Verified Reviewer  
Director of Marketing Technology  
Consumer Goods  
Used the software for: Less than 6 months

### "Fort Lauderdale Médium/Large Busines"

November 23, 2018

5.0

Pros

Price, GUI & Feature Set all bundled into one easy to use software.

Cons

Primarily the switching between sub accounts but this has very little impact more just about ease of use.

Review Source

AM

Aaron M.  
Web Developer  
Retail  
Used the software for: 1-2 years

### "Dotmailer + Magento = Perfect Match"

August 21, 2018

5.0

We have integrated it into Magento for abandoned carts, newsletter subscriptions, welcome programs, and other automated email marketing initiatives.

Pros

I love that I can integrate it directly into Magento and strategically build campaigns based on the customer and order data within my eCommerce store.

Cons

I'd have to say paying for data storage. Magento can become very large, and storing the information with Dotmailer is pricey.

Review Source

SP

Stella P.  
Digital specialist  
Apparel & Fashion  
Used the software for: 1-2 years

### "our favorite email platform"

November 20, 2018

4.0

We enjoy using Dotmailer for our automated campaign programs...makes our life so easy!!!

Pros

features are easy to use, program. Amazing customer service, campaign test options are easy

Cons

get confused with email contact list. Wish there was a delete option.

Review Source

ML

Michael L.  
Assistant Controller  
  
Used the software for: 2+ years

### "Assistant controller of a 150 employee software company "

November 27, 2017

5.0

Pros

dotmailer offers a seamless, state-of-the-art automation workflow. Their software has all the features a business could ever need from the EasyEditor template builder to dynamic content to deliverability and geotargeting metrics. We also get our personal account manager which is great value-add.

Cons

No white-label option - I wish they had it. Perhaps that can be part of a future release or an enhancement..

Review Source

CG

Cariel G.  
creative director  
  
Used the software for: 1-2 years

### "Dotmailer is a robust email system for our ecommerce needs for customer acquisition and retainment"

May 2, 2018

5.0

Dotmailer helps us maintain our email database, segment customers and send out targeted emails to new and existing customers we want to reach.

Pros

Great tool for segmenting different email groups and setting up automatic trigger email campaigns so we can really target the exact customer we want to reach.

Cons

Sometimes hard to figure out how to use without training and more training comes at an extra charge.

Review Source

MC

Melissa C.  
Theater Manager  
Events Services  
Used the software for: 1-2 years

### "Dot Digital with Spektrix "

November 23, 2022

3.0

Pros

The automation and interaction it has with Spektrix box office software is amazing. Putting email marketing is very simple.

Cons

I don't love the templates and wish there were more options.

Reason for choosing Dotdigital

Dotdigital is our Box Office Software's choice for email marketing. It it works well together and we've had no issues.

Review Source

pB

paul B.  
dmm  
Furniture  
Used the software for: 1-2 years

### "it's ok"

February 15, 2018

3.0

Pros

It has most of the features we want. We just need to figure out how to use them all effectively.

Cons

It's quite complex and hard to use. The UI is outdated UI and not user friendly. Pricing is quite high as well.

Review Source

TD

Tracy D.  
Brand Manager  
Retail  
Used the software for: 1-2 years

### "Overall my experience has been positive. The customer service is excellent. "

February 15, 2018

4.0

It gives us some flexibility and convenience to send out our email campaigns. Also the documentation is great.

Pros

Customer service is outstanding. Any time we've had an issue or question, we received a prompt and thorough response. It's also one of the most robust email platforms we've ever used. The email templates are also very helpful.

Cons

The surveys and forms are a bit limiting in functionality right now. We were trying to include a pop up on our website to encourage email sign ups but we were extremely limited in our ability to customize it to make it match our brand standards.

Review Source

JB

Justin B.  
Digital Content Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Dotmailer Review"

November 16, 2018

4.0

We had a lot of customer service issues with people not getting their transactional emails to be informed we had received the order. We did send them, but they kept ending up in junk. Dotmailer severely reduces these issues, meaning our Customer Service Director is a lot happier.

Pros

That our transactional emails make it to all our customers.

Cons

That the from email address looks spammy. i.e Cremocompany@d2-dotmailer.com for example.

Review Source

MS

Mike S.  
CIO  
  
Used the software for: 1-2 years

### "Dotmailer provides us with great for delivery. It's a critical tool for our business."

September 27, 2017

5.0

Pros

The two things we find most valuable: 1. Deliverability. We trust many of our best campaigns to Dotmailer. 2. Reporting. We get great reporting that helps us run our campaigns.

Cons

Review Source

Brenda M.  
Marketing Coordinator  
Consumer Services  
Used the software for: 6-12 months

### "Great Platform"

November 19, 2018

5.0

Pros

The ease of use, personalization, customer support

Cons

Training could have been better. I learned most of what i know on my own.

Review Source

DR

Daphné R.  
Graphic Designer  
Retail  
Used the software for: 1-2 years

### "Primeau Velo"

November 16, 2018

4.0

I like to design newsletter and I prefer DotMailer to MailChimp.

Pros

Software is userfriendly, I easily find everything I need with the tutorials..

Cons

I have to ask our web agency, sometimes to do integrations.

Review Source

TP

Ty P.  
Manager  
  
Used the software for: 1-2 years

### "Extremely user friendly"

September 26, 2017

5.0

Pros

The ease of use is what I like most about Dotmailer. Our users adapted from the platform they'd been using for years and feel more empowered with the tools/features Dotmailer has to offer. Whenever we've had questions, they've provided excellent customer service.

Cons

The only thing I would say is, more insight into delivery might be helpful.

Review Source

Jessica V.  
Digital Marketing Strategist  
Hospital & Health Care  
Used the software for: 6-12 months

### "Great Product"

November 19, 2018

5.0

Pros

Easy to use with a great support team for any questions.

Cons

Really liked everything about it, no complaints.

Review Source

AL

Annika L.  
IT and Marketing Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "I have an overall positive experience with DotMailer. "

May 2, 2018

4.0

Email our customers in an easy way.

Pros

I used Listrak for years and feel like they were nickel and diming me on everything I wanted to add. The best part of DotMailer is you pay one price and they integrate so nicely with our magento backend.

Cons

It can be difficult to set up the rules for sending out automatic emails with the or and and statements.

Review Source

JL

Jennifer L.  
Digital Content and eCRM Manager  
  
Used the software for: 6-12 months

### "Easy, seamless"

October 19, 2017

4.0

Pros

The ease of use! Such an intuitive platform. I also love all the people I work with at dotmailer (account manager, support help, etc.)

Review Source

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