# Page 7 | Dotdigital Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Dotdigital the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151213/dotmailer/reviews --- Dotdigital 4.3 (188) [View alternatives](https://www.capterra.com/p/151213/dotmailer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 7 - Reviews of Dotdigital ## Showing most helpful reviews Showing 151-175 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Manager Used the software for: Less than 6 months ### "Precise features that are really fine tuned for certain niche markets" June 3, 2018 5.0 Pros Very creative and fully detailed campaign system. I like the way ecommerce pages can be built. Great system Cons A bit difficult to get the design technical features understood. But being able to combine the graphic creation and campaign creations make the difference. Review Source VR Verified Reviewer Senior Designer Telecommunications Used the software for: Less than 6 months ### "Falling behind competition" October 27, 2015 1.0 Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated . Pros Some good features like analytics Cons Terrible designs, out of dated back end. Just seems to be falling behind the competition. Review Source CM Chris M. President Wholesale Used the software for: 1-2 years ### "Excellent group of features and tools with this product" February 15, 2018 4.0 We significantly increased our access to features and tools when we went from an entry-level email marketing software to Dotmailer Pros We really appreciate the integration with Magento b/c we are able to easily setup data feeds and survey forms Cons Its a little challenging to setup Drip Campaigns which would dramatically improve the relevance of our email marketing Review Source MB Marcy B. Program Manager Used the software for: Less than 6 months ### "Dotmailer makes e-mail marketing automation seemless!" May 17, 2018 4.0 Pros Dotmailer has made our e-mail marketing blasts a breeze. This program has a very friendly user interface and has definitely cut down the time needed to make and send marketing e-mails to our customers. Dotmailer allows the user to drag and drop content to create beautiful marketing pieces, that can be sent out quickly and with ease. Dotmailer also has great reporting features, to keep track of opt outs, clicks, etc. Cons Uploading contacts is not as easier as some of the other programs. Dotmailer is also a little bit more money than others we have used in the past, but feel it is a more robust program with endless features. Review Source JH John H. Director of Digital Communications Environmental Services Used the software for: 1-2 years ### "We have used several other email marketing platforms, and Dotmailer is my favorite" February 16, 2018 5.0 Pros Ease of use, drag and drop editor makes it easy for non-technical people to compose messages. Integration with CRM and Magento are a perfect fit for our needs. Cons The only thing I can think of is not being able to specify mobile preview text where you specify the subject line. It used the first line of text from the email. Review Source RV Ryan V. Web Development Manager Automotive Used the software for: 6-12 months ### "Cheapest out there, with slightly less features. Best bang for your buck." February 15, 2018 5.0 This software saved us lots of money per month. It did require work and customizing, but the documentation allowed for me to easily integrate. Pros The Open API & Documentation makes syncing super easy, especially since we use a small CMS for our websites. Creating your own data contact fields makes customizing extremely easy. Cons I've been confused looking at the segments of our customers. The dropdown is narrow and hard to find. Sometimes I can't find what I'm looking for because it's hidden in a subfolder. Review Source SL Scott L. Digital Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "So far, so good!" September 26, 2017 5.0 Easy of use, ahead of the pack automation No cons so far, client has been very happy with the recent ramp up of their email program. Recently launched their new website, and switched from another email service provider Pros Easy to use, great automation workflow building, solid reporting, good integration with Magento backend Cons . Review Source KR Kathleen R. Marketing Coordinator Used the software for: Less than 6 months ### "dotmailer has been a great improvement from our previous email service provider. " February 15, 2018 5.0 Pros It's very user-friendly and allows a lot of functionality. The support has been very helpful. The dashboard is clean and the reporting is very informative. Cons Setting up the automation programs can be a bit tricky, but the support team is always quick to answer questions. Review Source RR Renato R. Head of Engineering Retail Used the software for: 6-12 months ### "Marketing automation" October 26, 2021 4.0 Pros DotDigital is an easy product to integrate, especially if using the most popular e-commerce platforms for which they provide a direct integration. Cons The integration with Magento 2 at the time of our experience wasn't very performing and ended up causing downtime. We ended up moving away for that reason. Review Source DG Debbie G. Email/Web Developer Financial Services Used the software for: Less than 6 months ### "The perfect email marketing platform" November 16, 2018 5.0 We're trying to take our email program to the next level while improving usability for staff. I love the combination of a great interface for building campaigns along with robust automation and behavioral marketing tools. Pros Ease of use, good onboarding, integration of SMS, landing pages, forms and surveys Cons So far, there are very few cons. More templates would be great as the ability to edit custom templates without the markup changing in such a way that mobile is compromised. Review Source GB George B. Marketing Manager Used the software for: Less than 6 months ### "I've loved Dotmailer so far. Has really helped me organize my email marketing campaigns" February 15, 2018 5.0 Pros Customer service is top-notch Automation tool is powerful and easy to use. They make it very easy to customize journeys Cons Landing pages could be improved and there needs to be a better onboarding process that is part training. Review Source PC Payton C. Program Coordinator - MCAC Education Management Used the software for: Less than 6 months ### "Review - Covert" August 24, 2018 5.0 So far it has been fantastic. From the customer support, to the actualy software! I have really enjoyed learning and using it. Pros The software is super easy to use and very functional! Cons Some of the training modules were a littlle long/ Review Source Nigel B. Used the software for: ### "null" November 19, 2017 4.0 Review Source ML Mitch L. E-Commerce Supervisor Apparel & Fashion Used the software for: 6-12 months ### "Dotmailer's product is so much better than their key competitors!" May 2, 2018 5.0 We are saving money and improving results. Pros The system is very easy to use. Automations are very easy to configure, setup, and start using. We get results! Cons Sometimes scheduling can be wonky. It's a slighty strange that campaigns have to be copied in order to send to multiple time zones at different times, instead of scheduling the same email to send to multiple segments at respective times. Review Source JK Jennifer K. Email Messaging Specialist Philanthropy Used the software for: 6-12 months ### "Functional program with Salesforce Integration" August 18, 2017 4.0 Pros The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed. Cons My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier. Review Source FP Frances P. CMO Used the software for: 1-2 years ### "Great software that is affordable." May 11, 2018 5.0 Pros I like that it is easy to customize your own templates without the need of a developer for programming, Cons I do not like the automation restrictions for communication with leads who have shown interest via our website but are not yet customers. Review Source JA Jonathan A. Graphic designer Design Used the software for: Less than 6 months ### "I mockup email blasts for co-workers and put together templates for them " August 8, 2017 5.0 i can quickly create email blast that my co-workers can follow as templates Pros easy to use. as a designer i am able to quickly put together emails for co-workers and they can handle the rounds of edits Cons the video tutorials can be difficult to follow for some of my co-workers. the video tutorials are not short enough to just find what you need to learn quickly Review Source MW Melissa W. eCommerce Manager Luxury Goods & Jewelry Used the software for: Less than 6 months ### "pretty easy to use and helpful support" May 7, 2018 5.0 Pros the email marketing functionality it so easy to navigate. setting up subject lines and adding emojis. Cons CRM programming is a bit tricky and need to walk though with live chat support to set up. Not all options are in front of your face so you have to play around or ask a lot of questions to make sure it is set up properly. Review Source MK Michael K. Director of Information Systems Non-Profit Organization Management Used the software for: 2+ years ### "Robust email marketing offering with a good Salesforce integration. But some setup can be confusing." February 15, 2018 4.0 Pros I like the ability to link directly to a Salesforce campaign to track my recipients. Email design and build is intuitive. Cons The setup of new users and connection to their Salesforce account is a cryptic set of steps that is often frustrating. Also, the amount of Email Sent Summaries data dumped into Salesforce is enormous and there is no way to manage it. Review Source James L. Executive Retail Used the software for: Less than 6 months ### "Much more than just bulk email software" May 8, 2018 5.0 Time saving, better segmentation. Pros The drag and drop interface for building mail shots is first in class. After initial on-boarding and setting up the template, we saved a lot of time on building mail shots. Segmentation and integration into Magento is a leading feature in helping send relevant emails to our customers. Cons Inability to send from our primary domain. This required an adjustment period in setting up a sub-domain. Review Source AS Andrew S. COO Retail Used the software for: 1-2 years ### "Great for Magento stores" November 21, 2018 3.0 Pros Great analytics for Magento stores. You can get very detailed with your targeting and email series. Cons I think that the user interface can be greatly appreciated and it's very outdated. Review Source BA Bree A. Marketing Coordinator Used the software for: Less than 6 months ### "Great upgrade. Need more training" May 2, 2018 4.0 Pros It is an upgrade from our previous software. It is very easy to create campaigns. The drip campaign program creator is a little challenging. Cons The training process should be more thorough. There are not enough details or topics covered in training. Leads to mistakes. Review Source VR Verified Reviewer Branch Operations Manager Used the software for: Less than 6 months ### "My experience with Dotmailer has been great. I feel like it's an effective marketing tool for us. " May 15, 2018 5.0 Pros Dotmailer has the ability to make professional looking emails, to segment our customer base for specific messaging, allows us to create forms on our website that we can send automatic messages to our customers and it integrates with our ecommerce platform. Cons Sometimes it can be glitchy on the back end. When it does become glitchy, I either contact customer support or signout and then restart again. Review Source LB Lilibeth B. Visual designer Consumer Services Used the software for: 6-12 months ### "Dotmailer is what you need" November 27, 2018 5.0 I'm a visual designer, and I use it almost all the time. Provide some templates, ​and it is easy to edit. Pros It has good articles and blogs where I can learn new stuff. The​ customer service is excellent​. Cons It takes​ a while to understand the options to create the email. Review Source BL Bradley L. Sales Consumer Goods Used the software for: 1-2 years ### "Bad service" July 1, 2020 1.0 Expensive and inflexible Pros Its very similar to other tools like Active Campaign that are a very small % of the price Cons Price is horrendous. Be aware of the small print they try and lock you in completely Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.