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Pros
"Powerful automated marketing solution with room for improvement"
Overall: Has been very good in general with good support and the platform is really powerful, requires us to carry out day-to-day transactional sends and marketing campaigns.
Pros: Automation, player engagement in real time with real time updates to member profiles and triggering of campaigns. Multi variables and Multi language. Some good dynamic content and fallback features. Powerful segmentation. Variety of channels including onsite and Push. Easy campaign set up and build. Some good analytics.
Cons: Notifications log and reports generally hard to export/breakdown with non-friendly data. Can't segment out test users of analytic reports after they have received a campaign. User account management is vague with permission sets, needs more customisation over what users can do. Need a more granular audit log to show what actions users performed at what time. General cache issue with SDK set up sometimes needs a workaround/flush. Difficulty with setting up of new projects and aligning with other projects where features are not enabled by default - it's hard to establish what these are unless specifically requested or advised in advance.
"Powerful automated marketing solution with room for improvement"
Overall: Has been very good in general with good support and the platform is really powerful, requires us to carry out day-to-day transactional sends and marketing campaigns.
Pros: Automation, player engagement in real time with real time updates to member profiles and triggering of campaigns. Multi variables and Multi language. Some good dynamic content and fallback features. Powerful segmentation. Variety of channels including onsite and Push. Easy campaign set up and build. Some good analytics.
Cons: Notifications log and reports generally hard to export/breakdown with non-friendly data. Can't segment out test users of analytic reports after they have received a campaign. User account management is vague with permission sets, needs more customisation over what users can do. Need a more granular audit log to show what actions users performed at what time. General cache issue with SDK set up sometimes needs a workaround/flush. Difficulty with setting up of new projects and aligning with other projects where features are not enabled by default - it's hard to establish what these are unless specifically requested or advised in advance.