Who Uses This Software?

Enterprise businesses across a variety of industries.


Average Ratings

2 Reviews

  • 4 / 5
    Overall

  • 3 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Pegasystems
  • www.pega.com
  • Founded 1983
  • United States

About Pega Marketing

Develop intelligent and personalized marketing interactions with your customers and leverage real-time information to calculate the next-best-action.


Pega Marketing Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Analytics
  • Branch Optimization
  • Channel Management
  • Compliance Management
  • Customer Engagement
  • Performance Management
  • Risk Management

Pega Marketing Reviews Recently Reviewed!


Capterra loader

Pega Marketing tools are necessary to improve our CRM

Oct 16, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to improve the experience, exchange and relationship with our clients.

Cons: In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega Marketing is a bit complicated to use the first few weeks.

Overall: The best data in real time to improve your relationship with all users.

Great marketing tool for enterprise solutions

Jul 19, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Powerful marketing and decisioning engine at enterprise level

Cons: Need Pega platform experience to use it. Solution not very mature yet