--- title: "BoomTown Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about BoomTown Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more." source_url: "https://www.capterra.com/p/151892/BoomTown/" page_type: "product" language: "en" --- # BoomTown Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) BoomTown ## What is BoomTown? REAL ESTATE ONLY. Better ROI isn't just a goal, it's inevitable with BoomTown. Generate new prospects, manage a growing database, and increase agent productivity. All from one central location. Head-to-head, BoomTown produces better results for real estate teams than any other provider. In fact, 2x more leads and 33% more commission income were the numbers for The Smits Team when they tested BoomTown against another CRM system for a full year. Learn more about the BoomTown difference. ## What is BoomTown used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Real Estate Agency](https://www.capterra.com/real-estate-agency-software/) Top alternative Featured Overall rating Based on 239 user reviews Reviews sentiment Positive 88% Neutral 5% Negative 8% Starting price $1000 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BoomTown?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://insiderealestate.com/&name=BoomTown) ## BoomTown Overview Updated August 2026 AI summary BoomTown provides cloud-based lead management and CRM software for organizations of all sizes seeking to manage client interactions, follow up on prospects, and track sales activities. Its features include lead generation, contact and property matching, task management, email marketing, and reporting, with deployment on web and mobile platforms. Optional capabilities cover campaign management and integration with external tools. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BoomTown 4.5 (239) VS. [4.5 (4,481)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $1000 Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (239) Ease Of Use 4.4 (249) Value For Money 4.1 (210) Value For Money 4.3 (228) Customer Service 4.4 (219) Customer Service 4.4 (235) ## BoomTown alternatives [4.3 (6,993)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (18,804)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [CINC](https://www.capterra.com/p/152829/CINC/) [4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) [4.4 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/151892/BoomTown/alternatives/) ## FAQs about BoomTown Overview ### What problems does BoomTown solve? BoomTown solves missed lead follow-up, disorganized client records, weak visibility into buyer behavior, and inconsistent agent accountability. Real estate agents, team leaders, brokers, and sales managers use it to track search activity, automate drip campaigns and texts, manage to-dos, and respond faster so prospects do not slip through the cracks. Answer based on 129 reviews Overview ### Which roles and teams benefit most from BoomTown? BoomTown is most used by real estate agents, Realtors, brokers, and team leaders who need lead capture, follow-up automation, and pipeline visibility to close more deals. Broker-owners, office managers, and operations leaders use it to oversee team performance, while marketing directors rely on it to drive lead generation and campaign management. Answer based on 228 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is BoomTown built for? BoomTown serves small residential real estate businesses first, with 83% of reviewers from small companies and 96% from Real Estate. It is built for real estate professionals focused on growing their business, while midsize firms represent 9% of reviewers and enterprises account for 8%. Answer based on 239 reviews Features and Usability ### What are the key features of BoomTown? BoomTown includes core real estate CRM features like lead management, lead scoring, pipeline management, and task scheduling. Differentiator features include client and property matching, drip campaigns, email templates, and website activity tracking that shows buyer and seller behavior. Mobile app access, texting, and reporting support agent communication and accountability. Answer based on 115 reviews Integrations ### Which third-party tools and platforms does BoomTown integrate with? BoomTown integrates with BombBomb for video email, Calendly for appointment scheduling, and Mojo for dialing and direct mail. It also connects to over 80 integrations, including ActiveCampaign, AdRoll, Airtable, Asana, and CallRail, covering marketing, productivity, and communication workflows. Answer based on 20 reviews Getting Started and Support ### How easy is it to onboard and train a team on BoomTown? BoomTown is fairly easy for agents and day-to-day users to start using, especially with live online sessions, webinars, in-person training, and documentation. Reviewers say nontechnical users and admins often need more time because the platform has many features, setup steps, and customization options that can feel overwhelming at first. Answer based on 25 reviews Getting Started and Support ### What customer support options does BoomTown offer, and how do users rate the experience? BoomTown offers email/help desk, phone support, and chat. Many users describe support as responsive, helpful, and easy to reach, especially by phone, with good training and follow-up. Some reviewers report inconsistent response times, billing and onboarding frustrations, repeated issue explanations, and occasional upselling during support interactions. Answer based on 47 reviews Features and Usability ### How well does BoomTown handle lead management? BoomTown centralizes lead tracking and follow-up for real estate teams, making daily outreach, notes, tasks, and drip campaigns easier to manage. Many agents value the visibility into lead activity and communication history, while some brokers and smaller teams report weak lead quality, slower workflows, and gaps around contract or admin management. Answer based on 115 reviews Features and Usability ### How well does BoomTown support agent management? BoomTown gives team leaders clear agent accountability tools through reporting, lead routing, activity tracking, and reassignment controls. Brokerages and growing real estate teams often find onboarding, monitoring, and campaign management helpful, while some individual agents cite higher costs, limited personal branding, mobile gaps, and contract changes as drawbacks. Answer based on 39 reviews ## Features AI summary Based on 1,447 Real Estate CRM reviews Capterra reviewers highlight these as the features buyers value most when choosing a Real Estate CRM: - **Contact Database** (**61%** of reviewers rated this feature as critical) - **Customer Database** (**50%**) - **Contact Management** (**54%**) BoomTown includes **Customer Database** and **Contact Management**, giving real estate teams a clear way to organize client records and manage ongoing interactions throughout the sales cycle. However, it does not offer **Contact Database**. Instead, it provides other highly rated capabilities, including **Lead Management** (**54%**) and **Alerts/Notifications** (**41%**), which help agents track new opportunities and stay on top of follow-ups, helping businesses respond faster and manage relationships more consistently. Contact Management 4.2 (22) 54.55% of 22 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Management 3.6 (26) 57.69% of 26 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Alerts/Notifications 3.8 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Interaction Tracking 3.9 (19) 63.16% of 19 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Email Marketing 3.7 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Management 3.0 (12) 58.33% of 12 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results BoomTown 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client/Property Matching: Match clients or tenants with suitable properties based on their specific requirements, preferences and budget - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - For Real Estate Agencies: For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners. - For Startups: Primarily serving startup companies - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Mobile App: Access the system via a mobile application - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Property Management: Add, view, and edit details of all properties managed by an agency that are available for sale or rent - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Pipeline Management: Pipeline view and tracking lead status - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.4 (239) 4.4 Based on 239 reviews ## Pricing Value for money 4.1 (210) [View pricing plan details](https://www.capterra.com/p/151892/BoomTown/pricing/) Basic $1,000 Per Month Value for money 4.1 (210) 4.1 Based on 210 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Asana](https://www.capterra.com/p/184581/Asana-PM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (219) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (219) 4.4 Based on 219 reviews ## User reviews Overall rating 4.5 Based on 239 reviews Filter by rating 5(167) 4(42) 3(12) 2(8) 1(10) Mentioned topic Sorted by most recent JG Jessica G. Realtor Real Estate ### "All in one platform! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 27, 2025 Overall, my experience with BoomTown has been positive because it’s a strong, all-in-one platform for managing leads and client communication. While there’s a learning curve, the tools are effective once set up and support long-term growth. Pros What I like about BoomTown is how powerful it is for lead generation and follow-up, with great CRM tools that help me stay organized and responsive. It makes it easier to track conversations, nurture prospects, and turn leads into clients. Cons What I liked least about BoomTown is that it can feel overwhelming at first because of how many features and settings there are. It also takes time to customize and fully learn, which can slow things down initially. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Amanda R. Realtor Real Estate ### "Good Lead Generating for REALTORS" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 October 5, 2025 The cloud-based system transformed our real estate business. It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets. Pros It organizes everything in one place as it is cloud based and it is easy to use. Tutorials are easy and available anytime. Cons The leads are not the best, but most of them are scrubbed and it is easy to track communication and tasks. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ganesh kumar P. Head waiter Education Management ### "Ganeshkumar " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 August 19, 2025 It is a easy to use and affordable palatefrom team account future enhancess collaboration among users Pros It is a easy to use and less expensive potential than most people would expect to find on the web site Cons Limited barand variety and potential of unclaimed funds found easey to the community and the public as well and it was the Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB ALESIA B. owner Real Estate ### "STAY AWAY FROM BOOMTOWN" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 19, 2025 ITS TERRIBLE I GIVE IT ZERO STARS, VERY DISAPPOINTING THAT I AM PAYING FOR THIS BROKEN DOWN SITE. THAT I RELY ON FOR MY BUSINESS. SITE IS INOPERABLE RIGHT NOW. Pros I liked the color coding, I have been with them 11 long years. Cons The SERVICE IS POOR AND THE SITE IS DOWN A LOT FOR LONG PERIODS OF TIME WITH OUT ANY NOTICE OR CONFIRMATION TO USERS. DAYS AND WEEKS AT A TIME, HUGE LOSS FOR REALTORS Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SG Shannon G. Broker Real Estate ### "Disappointing after almost 10 years on their platform" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 20, 2025 I am now force to stay on this platform because in order to have 1 more agent added to my team I needed and entire new contract from the new owers (Inside Real Estate) and Boomtown never made you do that before. Pros I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates. I liked when they changed so I could update my own pages. Cons Boomtown is now dying and the new owners tried to hide the facts. The platform has not any updates in the last two years and they are going to force everyone over to their new products or you can watch your business die with the Boomtown platform. Save your money and do your research. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 27, 2025 Hi Shannon! We appreciate your loyalty over the years and understand your concerns about recent changes. While we continue to evolve, our goal remains to provide value and support for our users. If you have any specific concerns, our team would love the opportunity to discuss them and explore solutions that work best for your business. Best, Mary LC Lorie C. REALTOR Real Estate ### "Don't use Boomtown" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 15, 2025 Bad. Their billing department does not answer the phone. Pros Not much to say as I purchased this system for leads. Going on seven months, not a single lead has made a purchase or called me. I have to call them and most are not interested in buying, they were "just looking". Cons They over charge your credit card. They charge your credit card arbitrarily and the only way for it to stop is to cancel the card. Switched from [Cloze](https://www.capterra.com/p/186061/Cloze/) To try a better platform. This turned out to be not what I was looking for.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 27, 2025 Hey Lorie! We’re sorry to hear that your experience hasn’t met expectations. Our goal is to provide valuable leads and transparent billing, and we regret any frustration caused. Please reach out to our billing team directly—we’d be happy to resolve any concerns and ensure a better experience moving forward. Best, Mary EM Ericka M. Realtor Real Estate ### "Stay Away from BoomTown - Scam Alert!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 8, 2024 customer service is abysmal - never return calls, and when I scheduled zoom meetings to address my issues, they never showed up. It's incredibly frustrating and unprofessional. Pros I strongly advise anyone considering using BoomTown to steer clear. They are deceptive, unresponsive, and overall a terrible company to work with. Cons As soon as the training is over, good luck getting any support from them because they are suddenly unreachable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 27, 2025 Ericka, we regret to hear that your experience hasn’t been positive. Our goal is to provide reliable support, and we apologize if we fell short. We’d love the opportunity to make things right—please reach out so we can assist you further. Best, Mary AH Adam H. Team Leader Real Estate ### "DO NOT USE FOR REAL ESTATE" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 4, 2024 Terrible. I Can't wait to get out of this contract. Pros It is a pretty straight forward and easy to understand system. Cons Expensive, Leads are very low quality if real at all, Customer service is combative and not helpful. Sales Rep who was our initial contact lied about what we should expect. lead flow is terrible and of low quality. They hold you hostage. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 27, 2025 We’re sorry to hear that your experience hasn’t met expectations. We strive to provide high-quality leads and transparent service, and take feedback like yours seriously. Please contact our team at support@insiderealestate.com so we can better understand your concerns and work toward a resolution. Best, Mary KC Kevin C. ceo Real Estate ### "An honest review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 26, 2023 Good Pros Great website and features. The CRM and texting features provide me with some good tools Cons Expensive. I wish I could receive more leads for what I spend Reasons for choosing BoomTown Ratings Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HJ Heather J. Marketing Director Real Estate ### "BoomTown's Platform is Worth Investing in" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 3, 2023 Great! Implementation team was great, and training modules are very helpful. Pros Ease of use, the CRM helped us with efficiency and customer contacts. Cons Aesthetics. We ended up leaving the platform because we had complaints about the site just not being attractive. We also could not filter to our unique property types. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/151892/BoomTown/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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