--- title: "BoomTown Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is BoomTown the right Real Estate CRM solution for you? Explore 239 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/151892/BoomTown/reviews/" page_type: "reviews" language: "en" --- BoomTown 4.5 (239) [View alternatives](https://www.capterra.com/p/151892/BoomTown/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of BoomTown Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews AR Amanda R RealtorReal Estate, 11 - 50 employeesUsed the software for: I used a free trial. “It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets.“ October 5, 2025 SG Shannon G BrokerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “The platform has not any updates in the last two years and they are going to force everyone over to their new products or you can watch your business die with the Boomtown platform.“ February 20, 2025 SG Shannon G BrokerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates.“ February 20, 2025 AH Adam H Team LeaderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Expensive, Leads are very low quality if real at all, Customer service is combative and not helpful.“ April 4, 2024 AB ALESIA B ownerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “SITE IS INOPERABLE RIGHT NOW.“ March 19, 2025 AH Adam H Team LeaderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Sales Rep who was our initial contact lied about what we should expect.“ April 4, 2024 Ed B ReatorReal Estate, Self-employedUsed the software for: 1-2 years. “A robust CRM at the back end is critical for the platform. “ November 26, 2022 LD Lesley D Broker AssociateReal Estate, 201 - 500 employeesUsed the software for: More than 2 years. “Nothing in their system checks for valid email addresses. “ February 3, 2023 ## Showing most helpful reviews Showing 1-25 of 239 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ashwin V. Digital marketing specialist Real Estate Used the software for: 6-12 months ### "Real estate leads" March 23, 2021 5.0 Liked it. Loved the CRM easy to use and worth the money. Pros Like this platform. One of the best way to generate real estate leads. Simple yet effective. Liked it. Cons Nothing in specific. As usual some of the leads weren't that great. But it gets expensive over time. Review Source Response from Inside Real Estate April 1, 2021 We are so glad to hear that you are finding BoomTown to be a simple, yet effective tool! Our team works hard to design a user-friendly platform. Thank you for taking some time to leave us a review! Daniel W. Customer Care Manager & Assistant to Medway Realty Broker Real Estate Used the software for: 2+ years ### "Ferrari of CRM's" September 6, 2018 5.0 We are very great full we stopped using the other CRMs out there as non of them compare to this one. Top Notch A++++++ Pros The best CRM hands down we have ever used. Support is awesome and the ease of use on all platforms is top notch. Cons They are adding new things all of the time which will make the system glitch out but nothing that has cost on business, only frustration. Review Source SG Shannon G. Broker Real Estate Used the software for: 2+ years ### "Disappointing after almost 10 years on their platform" February 20, 2025 1.0 I am now force to stay on this platform because in order to have 1 more agent added to my team I needed and entire new contract from the new owers (Inside Real Estate) and Boomtown never made you do that before. Pros I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates. I liked when they changed so I could update my own pages. Cons Boomtown is now dying and the new owners tried to hide the facts. The platform has not any updates in the last two years and they are going to force everyone over to their new products or you can watch your business die with the Boomtown platform. Save your money and do your research. Review Source Response from Inside Real Estate February 27, 2025 Hi Shannon! We appreciate your loyalty over the years and understand your concerns about recent changes. While we continue to evolve, our goal remains to provide value and support for our users. If you have any specific concerns, our team would love the opportunity to discuss them and explore solutions that work best for your business. Best, Mary Carli R. ESL Teacher Real Estate Used the software for: 1-2 years ### "User-Friendly CRM" January 22, 2019 5.0 BoomTown is an awesome CRM that makes classifying leads incredibly easy. It's got multiple pipelines that help users to see which leads are hot and which ones are less. The software has an excellent setup that makes communications with leads very visible and easy to follow. Pros It is user-friendly. Easy to see leads in different categories. Cons You can't actually delete trash leads. The leads go into a trash category, but it seems cluttered to have junk leads stay in the system. Review Source Bre S. Executive Assistant Real Estate Used the software for: 6-12 months ### "Best System I’ve Seen" December 11, 2018 5.0 I have had an amazing experience with Boomtown. Always helpful staff, easy to operate userface, and clean/modern look. Pros My favorite thing about BT is their customer service. I know that if I have a problem or question I can always get a timely, helpful response. I also love how user friendly the system is and all the help/training tools that are always available. Cons The thing I like the least is that I am not able to add my own Stage category for clients. Such as adding a category for mets that aren’t qualified but being dripped on. Review Source Steve R. Realtor Real Estate Used the software for: 1-2 years ### "Way too cumbersome for me" April 20, 2021 2.0 I just don't like using it. It's old, it's slow, things I want to do always seem to be four clicks away. Pros It technically does have most of the features you'd want in a CRM and was built for the real estate industry. Cons First off, any CRM that doesn't integrate email is a non starter for me. And I mean being able to actually send and receive emails inside of the CRM (like Pipedrive). Syncing emails means nothing. The whole app is slow, the UX is very much 10 years ago. Since my employer pays for it I keep going back, saying "I'll give it another try," which usually lasts a couple of days. Review Source Response from Inside Real Estate April 26, 2021 Hi Steve, We appreciate you taking some time to leave us feedback, and are sad to hear that you are not a fan of the UX. Our team does work hard to make the system as user friendly as possible (agent adoption is key!), that doesn't mean we don't have room for improvement. If you ever have specific suggestions, please don't hesitate to reach out to our Support Team for documentation. We love hearing from our clients and our whole goal is to make agents more successful. Thanks again for taking some time to leave us feedback, have a great day. Terra G. Project Manager Used the software for: Less than 6 months ### "Boomtown is great for real estate teams wanting to organize their daily tasks" July 10, 2018 4.0 Boomtown has given me an easy way to manage and track my progress, helping me save time and close more deals. Pros I love the ability to log a call or email through Boomtown so I can easily see who I need to follow up with, or the last time I spoke with someone. It has given me a great deal of leads with a decent success rate. The system is very easy to use, the tutorials are amazing, and Boomtown even does live trainings in larger cities you can attend to learn more about the features and functionality. The information in Boomtown is well organized and easy to edit. Cons Someitmes I feel like perhaps it is too robust. There are so many features and things it can do I get lost in trying to learn how to use or implement the new features and I constantly worry that there may be a feature that makes what I'm doing easier that I don't know about. Review Source DeAndre P. Realtor Real Estate Used the software for: 6-12 months ### "I love the system and how easy it is to navigate and promote. The customer service is a little shaky" June 25, 2018 5.0 Database management. Makes my job easier. Makes me look more professional. I can keep track of who registers and how often so I can easily analyze how effective my marketing is. Pros User Friendly, Easy to access Consistent updates My clients love it I love how to makes my clients register to be able to use the website. Cons the customer service is a little shady. I had a problem with my account one day. I don't remember what is was. I believe it was in regards of my app. The customer service agent needed my password to help me. I would think there is another way to verify who I am. I didn't feel comfortable handing over my password so I waited. It took a while but eventually the app updated and my issue was fixed. Review Source Rebecca D. Real Estate Agent Real Estate Used the software for: Less than 6 months ### "could NOT live without this product" December 11, 2018 5.0 I love it. I attribute a good patt of my success to taking advantage of this system Pros In conjunction with the app, every time I make a phone call, a notification pops up that reminds me to log the nature of the conversation and add a "to-do". This ensures that I make contact on a regular basis with my clients. I also have a stats page that lists every customer Ive been neglecting so I can go back and keep contact with them as well. Ignoring clients means lost business so this is incredibly important to my business success. Cons Like all software systems, learning the tricks of how to use it best is a little tricky but not difficult. Review Source Andrew S. Real Estate Agent Real Estate Used the software for: Less than 6 months ### "I LOVE Boomtown" December 11, 2018 5.0 Can keep track and categorize leads appropriately which is awesome when you have tons of leads in different situations. I can set up different drip emails for different categories and have them auto run when I move them to the category. Pros View of your leads Catagories that you can move your leads into Ibmx connection to website to show when leads were online Tracking calls automatically Overall it’s simple yet complex and very useful Cons I guess what I like the LEAST is that I didn’t know about it sooner. Seriously, every function here I actually use, I’ve used Follow up Boss and another CRM and I can’t use anything but Boomtown for my personal business. Review Source SB Samantha B. Administrative Assistant Real Estate Used the software for: 1-2 years ### "Your Honest Boomtown Opinion " September 10, 2019 5.0 Overall within the time frame of us having this system we have had a stellar experience (as Boomtown would say) :) Pros My favorite thing about this software is that it's all in one. You have your CRM, lead generation, transaction manager, agent accountability & communication all in one place. The software is user friendly and easy to set up. The customer service team with Boomtown is amazing as well. The reps know what they are talking about and are very well trained. There is always a follow up after you call and they ask for a review of your rep each time which I believe is awesome so that they can work on their in house team at the same time. Oh, I almost forgot... it comes with an integrated website as well. They have a new Concierge service that just launched, so it just gets better and better. Cons The features that we weren't too impressed on were features of the new concierge service mainly even though its new. We know that are the new bugs and quirks are getting adjusted but this is a good time to state our honest opinions. Description:1. Adding a new lead (fake # or no #) 2. Landline numbers (why not call? Just pass along to agent?) 3. Changing lead category when claimed 4. Hours of operation for the concierge team 5. Why can't they call more than 1 time (BT strategy) 6. When Concierge logg's a call, why does it go under tommy & not them? (Didn't put in notes that they sold their home) On another note, the accountability section doesn't allow you to keep track of the communication unless the lead is assigned specifically to you. So as an ADMIN, when I make calls and log them, it's all accounted for under my agent because they are assigned to him so it looks like I don't work which isn't a good thing. Reason for choosing BoomTown Features, Price/Deal, Support team service, website & overall referrals from other agents who were already Boomtown users. Review Source TC Timothy C. Realtor sales agent Real Estate Used the software for: Less than 6 months ### "Just getting started just learning about how to use it. For the new person getting started a challen" June 22, 2018 4.0 Just learning Pros It keeps track of the progress of each client to some degree in reminders or things to do. If there was a way to better screen each client as to how motivated they are by asking questions upfront and along the way that would be great. If the system had a spreadsheet that one could see what each template was already in the system without having to go to each one one at a time to see if it fits would be way easier to use more quickly in following up on each client. Whether it be a text or email follow up. If the system had a way to monitor the user as to how they are using it and then give helpful suggestions while using it to make it easier to use would be great. Cons When I have tried to transfer the clients to the mojo dialer that I have selected it keeps saying zero contacts are transferred to call from . Can't figure out why it would be nice to have a pop up window that would ask a question what are you trying to do when one has repeated the same thing more than once getting the same results. It would also be nice to have more categories to choose from to put clients in as future clients instead of just watch or if we could put them in a x number of months to call back on that would automatically move up the category to the next level so we don't have to remember to move them forward but could if we wanted to. An automatic text asking if they have completed the next step in getting a home. And then reclassify them depending on their answer. When I spend all day just doing my follow ups and not having qualified leads to show property to the system becomes to time consuming and keeps me doing non money making activities. The key is to get people out there looking knowing they are qualified to be looking at what they are seeing. Yet not before they are ready to do it because of existing circumstances such as a lease a credit score paying down debt length of employment amount of income medical issues down payment amount or options. If prospects could see the steps to take and how they can progress by completing each step everyone would be happier doing the next step. Show property writes contracts. Review Source DP Debbie P. Realtor Real Estate Used the software for: 6-12 months ### "LOVE BOOMTOWN!" May 13, 2020 5.0 LOVE the quality of leads, LOVE the service! Every time I call I get someone to help! Im not not the most savvy tech person and they are always VERY friendly and do not make me feel like a thorn in their side when I call. The speed to solutions and getting back to work quickly without waiting for a response or getting help/ solutions! Pros Love the automation texts, emails and follow up. It helps to have the to do's easily accessible. It's a great platform to work off in terms of seeing everything the lead looks at when they registered when they were last on the site also having a phone app for getting alerted when they respond to texts emails or have questions about a property. I have a team of 2 other agents and the leads are dipsursed evenly. Cons I dont like that everytime you click on something within the lead platform, the screen reloads and you have to wait to enter the next item or notes or to simply go to the next lead effortlessly. Reason for choosing BoomTown feedback from other agents, what they had to offer Review Source RC Roberta C. Realtor Real Estate Used the software for: 2+ years ### "Boomtown believer" September 12, 2016 5.0 This system is so easy to use. They have tutorials that explain use quickly and easily and the support staff is awesome, always available, and very interested in your ideas as a costumer. I am so impressed by this companies hands on approach with their customers and how they actually listen to what our needs or wants are with the product and incorporate those things into the product. Again, very hands on with their customers. One of the things that this product has done for me is to help me make and maintain good contact with my clients even in the busiest of times. I know for a fact that this product has helped me to capture and retain more clients and close more deals because of the drip campaigns and texting function. Also, the system does a lot of the work for you as far as pointing out Top Opportunities and best fit leads. This company is always continuously improving the product and looking for ways to keep us ahead of the rest. Pros I really like that we can see Social Media accounts for leads. Sometimes when they aren't responding to me, it gives me an idea of what is going on if I check their social media. It also is a good way to get acquainted with a potential client when you are in the getting to know them phase. Cons I wish there was a way to separate the leads for a team without having separate accounts. Review Source VR Verified Reviewer Broker Associate Real Estate Used the software for: 2+ years ### "Poor leads unscrubbed" February 3, 2023 2.0 Poor. I used Boomtown for 6 years. Pros Easy to use and can customize messages so much. Cons Lead generation. Leads were crappy. You would get leads that had fake email and phone numbers - and you have to pay for that lead. Nothing in their system checks for valid email addresses. Very expensive to pay for leads that are \[sensitive content hidden\] Review Source KC Kevin C. ceo Real Estate Used the software for: 2+ years ### "An honest review" October 26, 2023 5.0 Good Pros Great website and features. The CRM and texting features provide me with some good tools Cons Expensive. I wish I could receive more leads for what I spend Reason for choosing BoomTown Ratings Review Source CA Cici A. Marketing Director Real Estate Used the software for: 2+ years ### "BoomTown" July 12, 2021 5.0 Overall a good experience. Pros I liked that the software is user friendly and all records were well organized. Cons I hope that BoomTown is able to lower their monthly cost. It seems higher than most softwares for the amount of leads received. Review Source Response from Inside Real Estate July 14, 2021 Hi Cici! Thank you so much for leaving us a review. We are glad to hear that overall, your experience has been good. In regards to the cost of leads, those do tend to fluctuate based on season & search traffic. Our recommendation would be to simply reach out to our Support Team if you feel that prices are higher than they should be. They can coordinate with our Digital Strategy team to audit your account and ensure that CPL is performing how it should. Our team is here to help! Thanks again, have a great day! SS Stephanie S. Realtor Real Estate Used the software for: 6-12 months ### "The Perfect Solution to Provide Exceptional Customer Service" September 18, 2018 5.0 As a new real estate agent I am so grateful for this tool! I cannot imagine trying to keep track of leads and follow up with everyone in a timely manner without it. It also allows the space for notes on each clients which helps me provide a personalized experience even if I only talked to the lead once 6 months ago. It's helped my business grow quickly! Pros It is so simple to keep track AND nurture hundreds of leads without ever missing a follow up. Additionally, with notifications, you can contact a hot lead within minutes of registration or interaction. It's the perfect tool to provide the best follow up and customer service. Email templates and drip campaigns make it quick and simple to contact hundreds of potential clients in one day. Cons It does take some time to get through all the training in order to fully utilize it's potential. You'll have to make sure all your employees go through the training as well. It is intuitive to some degree, it just has an expansive capability that takes some time to take full advantage of. Review Source VR Verified Reviewer Licensed Real Estate Agent Real Estate Used the software for: 6-12 months ### "BT is very efficient and incredibly user friendly " June 25, 2018 5.0 All in all this software is truly a lifesaver. I honestly would not be able to keep up with my clients and their information if it was not for this program. Pros It is very easy to use. Like most programs it does take some time to understand all the ends and outs of a program, but once you get the hang of it it comes very easily. Cons Having to log out because your toggle bar doesn't want to show up. There are quite a few glitches as well that occur more often than they should. However, it does not take up a ton of time to log out and log back in. It is more of an inconvenience. Review Source VR Verified Reviewer Buyers Agent Real Estate Used the software for: 2+ years ### "Unbelievably User Friendly!" January 27, 2019 5.0 Pros It is unbelievably user friendly and is well organized. I've never seen a database as user friendly as this one. Cons Clients entered into the database cannot be deleted, even if multiple people with the same name and number exist. Review Source JA Jennifer A. Admin Asst Real Estate Used the software for: 2+ years ### "Boomtown is the Bomb" March 26, 2019 5.0 BT is our "bible"- it's the most efficient way we communicate about listings. Pros Boomtown (BT)is my saving grace for ensuring that tasks are completed on time. I use BT to communicate with clients without having to use my personal cell, to communicate with our broker about listing details, and when other employees are out of the office, I can ensure that their to-do's are done as well. Cons I wish there were more options for assigning leads- more customization. We tried using the tools available but they didn't work for what we needed. Otherwise, BT is fabulous. Review Source RS Ricco S. Real Estate Agent Real Estate Used the software for: 2+ years ### "Boomtown Review" September 11, 2019 5.0 I really think Boomtown is outstanding and I have no plans in not using it in my future! Pros Boomtown has many options it offers it's user that it might seem a bit overwelming but considering the advantages you have over other lead generation platforms it's not. I love Boomtown and I would absolutely recommend it to other realtors who are looking to have a vast amount of leads and organize the client leads. Cons Better texting templates. I would like for Boomtown to provide better texting templates. Review Source MM Marianne M. Administrative Assistant/Licensed Realtor Real Estate Used the software for: 2+ years ### "BoomTown is Solid" January 8, 2019 4.0 BoomTown is a solid software to generate and manage real estate and rental leads Pros Lots of communication options including email and text. Ability to easily follow the chain of communication within the software. To-do and Follow-up task assignment is easy to use. Love that is shows who is online in real time. Custom emails and text messages, bulk communication options, and scheduled communication is a huge benefit. Cons Difficulty using the mobile app without glitches Review Source RD Robert D. REALTOR Real Estate Used the software for: 6-12 months ### "SAVE YOUR MONEY" October 3, 2019 3.0 TERRIBLE.....SAVE THE MONEY THEY TALK YOU INTO AND PUT IT TOWARD A SERVICE THAT AT LEAST GIVES YOU QUALITY LEADS.... Pros Easy to use, Staff is always there to assist, However the Leads are Terrible Cons Lack of Quality Leads.... terrible vetting 1 yr of overpaying and 0 closed deals...they will say it's from not following up etc that simply is not true....when you have Leads such as gaye boi, i mean really? bad phone numbers and emails..... Reason for choosing BoomTown WE GAVE BOOMTOWN A CHANCE....HUGE MISTAKE...... LET'S PUT IT THIS WAY ZILLOW AS BAD AS THEY ARE, GIVES YOU BETTER LEADS THAN BOOMTOWN Review Source KM Kevin M. Director of Operations Real Estate Used the software for: 2+ years ### "BoomTown Software Review" October 19, 2015 5.0 Pros The product is easy to use, easy to train employees on, and serves the purpose of what it was designed for. The vendor is always in high levels of communication with us, their clients. They're always working on improving their product with features that are most asked for by their clients. The product itself is designed with real estate in mind and utilizing in-house real estate professionals so they can build out the best product possible. Cons Though they have a suggestion area where users can submit ideas on how to make the product better, suggestions are ranked upon how many votes they can collect as opposed to advanced users being able to communicate directly to the development team. It would be nice to have more of a liaison in that area rather than hoping users vote for your suggestion. I don't feel like it's the quickest way to get really good suggestions in front of the people that make the decisions on what to work on next. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.