# BoomTown Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is BoomTown the right Real Estate CRM solution for you? Explore 239 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/151892/BoomTown/reviews

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BoomTown

4.5 (239)

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Last updated June 3rd, 2026

# Reviews of BoomTown

Ease of use

4.4

Customer Service

4.4

## Pros and Cons in Reviews

AR

Amanda R

RealtorReal Estate, 11 - 50 employeesUsed the software for: I used a free trial.

“It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets.“

October 5, 2025

SG

Shannon G

BrokerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years.

“The platform has not any updates in the last two years and they are going to force everyone over to their new products or you can watch your business die with the Boomtown platform.“

February 20, 2025

SG

Shannon G

BrokerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years.

“I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates.“

February 20, 2025

AH

Adam H

Team LeaderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“Expensive, Leads are very low quality if real at all, Customer service is combative and not helpful.“

April 4, 2024

AB

ALESIA B

ownerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years.

“SITE IS INOPERABLE RIGHT NOW.“

March 19, 2025

AH

Adam H

Team LeaderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“Sales Rep who was our initial contact lied about what we should expect.“

April 4, 2024

RH

Randie H

Agent/AdminReal Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“Love the ease of adding a contact and keeping track of where they are“

June 14, 2023

LH

Lawrence H

RealtorReal Estate, Self-employedUsed the software for: 6-12 months.

“I can't distinguish between an email or phone listed as invalid from one that opted out (they should be identified differently.“

July 23, 2022

## Showing most helpful reviews

Showing 1-25 of 239 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ashwin V.  
Digital marketing specialist  
Real Estate  
Used the software for: 6-12 months

### "Real estate leads"

March 23, 2021

5.0

Liked it. Loved the CRM easy to use and worth the money.

Pros

Like this platform. One of the best way to generate real estate leads. Simple yet effective. Liked it.

Cons

Nothing in specific. As usual some of the leads weren't that great. But it gets expensive over time.

Review Source

Response from Inside Real Estate

April 1, 2021

We are so glad to hear that you are finding BoomTown to be a simple, yet effective tool! Our team works hard to design a user-friendly platform. Thank you for taking some time to leave us a review!

Daniel W.  
Customer Care Manager & Assistant to Medway Realty Broker  
Real Estate  
Used the software for: 2+ years

### "Ferrari of CRM's"

September 6, 2018

5.0

We are very great full we stopped using the other CRMs out there as non of them compare to this one. Top Notch A++++++

Pros

The best CRM hands down we have ever used. Support is awesome and the ease of use on all platforms is top notch.

Cons

They are adding new things all of the time which will make the system glitch out but nothing that has cost on business, only frustration.

Review Source

SG

Shannon G.  
Broker  
Real Estate  
Used the software for: 2+ years

### "Disappointing after almost 10 years on their platform"

February 20, 2025

1.0

I am now force to stay on this platform because in order to have 1 more agent added to my team I needed and entire new contract from the new owers (Inside Real Estate) and Boomtown never made you do that before.

Pros

I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates. I liked when they changed so I could update my own pages.

Cons

Boomtown is now dying and the new owners tried to hide the facts. The platform has not any updates in the last two years and they are going to force everyone over to their new products or you can watch your business die with the Boomtown platform. Save your money and do your research.

Review Source

Response from Inside Real Estate

February 27, 2025

Hi Shannon! We appreciate your loyalty over the years and understand your concerns about recent changes. While we continue to evolve, our goal remains to provide value and support for our users. If you have any specific concerns, our team would love the opportunity to discuss them and explore solutions that work best for your business. Best, Mary

Carli R.  
ESL Teacher  
Real Estate  
Used the software for: 1-2 years

### "User-Friendly CRM"

January 22, 2019

5.0

BoomTown is an awesome CRM that makes classifying leads incredibly easy. It's got multiple pipelines that help users to see which leads are hot and which ones are less. The software has an excellent setup that makes communications with leads very visible and easy to follow.

Pros

It is user-friendly. Easy to see leads in different categories.

Cons

You can't actually delete trash leads. The leads go into a trash category, but it seems cluttered to have junk leads stay in the system.

Review Source

Bre S.  
Executive Assistant  
Real Estate  
Used the software for: 6-12 months

### "Best System I’ve Seen"

December 11, 2018

5.0

I have had an amazing experience with Boomtown. Always helpful staff, easy to operate userface, and clean/modern look.

Pros

My favorite thing about BT is their customer service. I know that if I have a problem or question I can always get a timely, helpful response. I also love how user friendly the system is and all the help/training tools that are always available.

Cons

The thing I like the least is that I am not able to add my own Stage category for clients. Such as adding a category for mets that aren’t qualified but being dripped on.

Review Source

AR

Amanda R.  
Realtor  
Real Estate  
Used the software for: I used a free trial

### "Good Lead Generating for REALTORS"

October 5, 2025

3.0

The cloud-based system transformed our real estate business. It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets.

Pros

It organizes everything in one place as it is cloud based and it is easy to use. Tutorials are easy and available anytime.

Cons

The leads are not the best, but most of them are scrubbed and it is easy to track communication and tasks.

Review Source

Steve R.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Way too cumbersome for me"

April 20, 2021

2.0

I just don't like using it. It's old, it's slow, things I want to do always seem to be four clicks away.

Pros

It technically does have most of the features you'd want in a CRM and was built for the real estate industry.

Cons

First off, any CRM that doesn't integrate email is a non starter for me. And I mean being able to actually send and receive emails inside of the CRM (like Pipedrive). Syncing emails means nothing. The whole app is slow, the UX is very much 10 years ago. Since my employer pays for it I keep going back, saying "I'll give it another try," which usually lasts a couple of days.

Review Source

Response from Inside Real Estate

April 26, 2021

Hi Steve, We appreciate you taking some time to leave us feedback, and are sad to hear that you are not a fan of the UX. Our team does work hard to make the system as user friendly as possible (agent adoption is key!), that doesn't mean we don't have room for improvement. If you ever have specific suggestions, please don't hesitate to reach out to our Support Team for documentation. We love hearing from our clients and our whole goal is to make agents more successful. Thanks again for taking some time to leave us feedback, have a great day.

Terra G.  
Project Manager  
  
Used the software for: Less than 6 months

### "Boomtown is great for real estate teams wanting to organize their daily tasks"

July 10, 2018

4.0

Boomtown has given me an easy way to manage and track my progress, helping me save time and close more deals.

Pros

I love the ability to log a call or email through Boomtown so I can easily see who I need to follow up with, or the last time I spoke with someone. It has given me a great deal of leads with a decent success rate. The system is very easy to use, the tutorials are amazing, and Boomtown even does live trainings in larger cities you can attend to learn more about the features and functionality. The information in Boomtown is well organized and easy to edit.

Cons

Someitmes I feel like perhaps it is too robust. There are so many features and things it can do I get lost in trying to learn how to use or implement the new features and I constantly worry that there may be a feature that makes what I'm doing easier that I don't know about.

Review Source

DeAndre P.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "I love the system and how easy it is to navigate and promote. The customer service is a little shaky"

June 25, 2018

5.0

Database management. Makes my job easier. Makes me look more professional. I can keep track of who registers and how often so I can easily analyze how effective my marketing is.

Pros

User Friendly, Easy to access Consistent updates My clients love it I love how to makes my clients register to be able to use the website.

Cons

the customer service is a little shady. I had a problem with my account one day. I don't remember what is was. I believe it was in regards of my app. The customer service agent needed my password to help me. I would think there is another way to verify who I am. I didn't feel comfortable handing over my password so I waited. It took a while but eventually the app updated and my issue was fixed.

Review Source

Rebecca D.  
Real Estate Agent  
Real Estate  
Used the software for: Less than 6 months

### "could NOT live without this product"

December 11, 2018

5.0

I love it. I attribute a good patt of my success to taking advantage of this system

Pros

In conjunction with the app, every time I make a phone call, a notification pops up that reminds me to log the nature of the conversation and add a "to-do". This ensures that I make contact on a regular basis with my clients. I also have a stats page that lists every customer Ive been neglecting so I can go back and keep contact with them as well. Ignoring clients means lost business so this is incredibly important to my business success.

Cons

Like all software systems, learning the tricks of how to use it best is a little tricky but not difficult.

Review Source

LH

Lawrence H.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "I almost left them but..."

July 23, 2022

4.0

I ALMOST left them over the email issues. After two days of training on a competitor program I came back. It's that good.

Pros

It's super easy to use, once you work with them. Their canned drip campaigns work. They're property alert system is as good as I've seen (but it lacks a few functions I'd like). The interface for the client is excellent. It's super easy to stay organized.

Cons

They flag emails as invalid when they are valid. They claim there was a hack that caused ALL @mac.com and @me.com emails to be flagged as invalid and they claimed it was a common problem, yet when I email those addresses from my gmail account they go through. I can't tell if a person read a text. I can't distinguish between an email or phone listed as invalid from one that opted out (they should be identified differently. I'd like them to make it easier to embed images in communication.

Review Source

Sherri N.  
Real Estate Agent  
Real Estate  
Used the software for: 6-12 months

### "Boomtown or Bust"

November 5, 2019

5.0

Pretty good. This software is so expensive though, and most of the leads I worked with had bad numbers, emails or really just didn't want to buy -- curiosity lookers.

Pros

Easy to use once you understood the concepts. Love being able to see what my clients were searching for on my team's real estate website.

Cons

I would have liked a more in-depth, functional CRM for my clients. A place where I can easily pull up notes that I've made, rather than scrolling down to see them.

Review Source

Response from Inside Real Estate

November 8, 2019

We appreciate your open and honest review, Sherri! Regarding your desire to see an improved experience around viewing notes, I'm happy to share that we actually have some sorting improvements in the works that will allow for you to more easily sort/view a lead's history. So, good news on that front! We are sorry to hear about some potential frustration with the leads. It's unfortunately not uncommon to have online leads leave incorrect contact info, but hope to minimize the time spent chasing those leads through certain tools and features within the platform. We have a team of dedicated professionals to help guide you and ensure that you have best practices in using said tools, so I might encourage you to reach out to our Support Team so they can help out! Their email is support@boomtownroi.com. Thank you again for taking the time to review BoomTown!

DS

Deborah S.  
REALTOR  
Real Estate  
Used the software for: 2+ years

### "Boom Town Training"

March 1, 2021

5.0

Income has gone up

Pros

The fast contact with my clients, I can add a note and what do I remember about my client conversation.

Cons

I would like a window shopping and one to three years before they buy added to category.

Review Source

Response from Inside Real Estate

March 4, 2021

Thank you so much for taking the time to leave us a positive review, Deborah. We're glad to hear that things are going well with BoomTown and that your income has gone up!

SJ

Shalee J.  
Realtor / Admin  
Real Estate  
Used the software for: 2+ years

### "Great CRM not great Lead Gen"

October 9, 2020

3.0

Like it for the CRM! Will keep using for that reason. Wish it synced better with ylopo.

Pros

Easy to use and keep track of clients, to-do's, calls, drip plans, etc. Great for note keeping and can share info easily with transaction coordinator and such.

Cons

Wish you could attach documents and didn't get great leads from their ads. We switched to a different system for lead gen.

Switched from

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)

Cost, function, capability.

Review Source

Response from Inside Real Estate

October 15, 2020

Thank you for taking some time to leave us feedback, Shalee! We are sorry to hear that you have been unhappy with our lead generation efforts. If you have a moment, we would recommend reaching out to our Support Team to share some specifics, as they can coordinate with our Digital Marketing team to troubleshoot any potential issues or tweak the advertisements. Support@boomtownroi.com is their email address. Thank you!

VR

Verified Reviewer  
Broker Associate  
Real Estate  
Used the software for: 2+ years

### "Poor leads unscrubbed"

February 3, 2023

2.0

Poor. I used Boomtown for 6 years.

Pros

Easy to use and can customize messages so much.

Cons

Lead generation. Leads were crappy. You would get leads that had fake email and phone numbers - and you have to pay for that lead. Nothing in their system checks for valid email addresses. Very expensive to pay for leads that are \[sensitive content hidden\]

Review Source

KC

Kevin C.  
ceo  
Real Estate  
Used the software for: 2+ years

### "An honest review"

October 26, 2023

5.0

Good

Pros

Great website and features. The CRM and texting features provide me with some good tools

Cons

Expensive. I wish I could receive more leads for what I spend

Reason for choosing BoomTown

Ratings

Review Source

CA

Cici A.  
Marketing Director  
Real Estate  
Used the software for: 2+ years

### "BoomTown"

July 12, 2021

5.0

Overall a good experience.

Pros

I liked that the software is user friendly and all records were well organized.

Cons

I hope that BoomTown is able to lower their monthly cost. It seems higher than most softwares for the amount of leads received.

Review Source

Response from Inside Real Estate

July 14, 2021

Hi Cici! Thank you so much for leaving us a review. We are glad to hear that overall, your experience has been good. In regards to the cost of leads, those do tend to fluctuate based on season & search traffic. Our recommendation would be to simply reach out to our Support Team if you feel that prices are higher than they should be. They can coordinate with our Digital Strategy team to audit your account and ensure that CPL is performing how it should. Our team is here to help! Thanks again, have a great day!

SS

Stephanie S.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "The Perfect Solution to Provide Exceptional Customer Service"

September 18, 2018

5.0

As a new real estate agent I am so grateful for this tool! I cannot imagine trying to keep track of leads and follow up with everyone in a timely manner without it. It also allows the space for notes on each clients which helps me provide a personalized experience even if I only talked to the lead once 6 months ago. It's helped my business grow quickly!

Pros

It is so simple to keep track AND nurture hundreds of leads without ever missing a follow up. Additionally, with notifications, you can contact a hot lead within minutes of registration or interaction. It's the perfect tool to provide the best follow up and customer service. Email templates and drip campaigns make it quick and simple to contact hundreds of potential clients in one day.

Cons

It does take some time to get through all the training in order to fully utilize it's potential. You'll have to make sure all your employees go through the training as well. It is intuitive to some degree, it just has an expansive capability that takes some time to take full advantage of.

Review Source

VR

Verified Reviewer  
Licensed Real Estate Agent  
Real Estate  
Used the software for: 6-12 months

### "BT is very efficient and incredibly user friendly "

June 25, 2018

5.0

All in all this software is truly a lifesaver. I honestly would not be able to keep up with my clients and their information if it was not for this program.

Pros

It is very easy to use. Like most programs it does take some time to understand all the ends and outs of a program, but once you get the hang of it it comes very easily.

Cons

Having to log out because your toggle bar doesn't want to show up. There are quite a few glitches as well that occur more often than they should. However, it does not take up a ton of time to log out and log back in. It is more of an inconvenience.

Review Source

VR

Verified Reviewer  
Buyers Agent  
Real Estate  
Used the software for: 2+ years

### "Unbelievably User Friendly!"

January 27, 2019

5.0

Pros

It is unbelievably user friendly and is well organized. I've never seen a database as user friendly as this one.

Cons

Clients entered into the database cannot be deleted, even if multiple people with the same name and number exist.

Review Source

JA

Jennifer A.  
Admin Asst  
Real Estate  
Used the software for: 2+ years

### "Boomtown is the Bomb"

March 26, 2019

5.0

BT is our "bible"- it's the most efficient way we communicate about listings.

Pros

Boomtown (BT)is my saving grace for ensuring that tasks are completed on time. I use BT to communicate with clients without having to use my personal cell, to communicate with our broker about listing details, and when other employees are out of the office, I can ensure that their to-do's are done as well.

Cons

I wish there were more options for assigning leads- more customization. We tried using the tools available but they didn't work for what we needed. Otherwise, BT is fabulous.

Review Source

RS

Ricco S.  
Real Estate Agent  
Real Estate  
Used the software for: 2+ years

### "Boomtown Review"

September 11, 2019

5.0

I really think Boomtown is outstanding and I have no plans in not using it in my future!

Pros

Boomtown has many options it offers it's user that it might seem a bit overwelming but considering the advantages you have over other lead generation platforms it's not. I love Boomtown and I would absolutely recommend it to other realtors who are looking to have a vast amount of leads and organize the client leads.

Cons

Better texting templates. I would like for Boomtown to provide better texting templates.

Review Source

MM

Marianne M.  
Administrative Assistant/Licensed Realtor  
Real Estate  
Used the software for: 2+ years

### "BoomTown is Solid"

January 8, 2019

4.0

BoomTown is a solid software to generate and manage real estate and rental leads

Pros

Lots of communication options including email and text. Ability to easily follow the chain of communication within the software. To-do and Follow-up task assignment is easy to use. Love that is shows who is online in real time. Custom emails and text messages, bulk communication options, and scheduled communication is a huge benefit.

Cons

Difficulty using the mobile app without glitches

Review Source

RD

Robert D.  
REALTOR  
Real Estate  
Used the software for: 6-12 months

### "SAVE YOUR MONEY"

October 3, 2019

3.0

TERRIBLE.....SAVE THE MONEY THEY TALK YOU INTO AND PUT IT TOWARD A SERVICE THAT AT LEAST GIVES YOU QUALITY LEADS....

Pros

Easy to use, Staff is always there to assist, However the Leads are Terrible

Cons

Lack of Quality Leads.... terrible vetting 1 yr of overpaying and 0 closed deals...they will say it's from not following up etc that simply is not true....when you have Leads such as gaye boi, i mean really? bad phone numbers and emails.....

Reason for choosing BoomTown

WE GAVE BOOMTOWN A CHANCE....HUGE MISTAKE...... LET'S PUT IT THIS WAY ZILLOW AS BAD AS THEY ARE, GIVES YOU BETTER LEADS THAN BOOMTOWN

Review Source

KM

Kevin M.  
Director of Operations  
Real Estate  
Used the software for: 2+ years

### "BoomTown Software Review"

October 19, 2015

5.0

Pros

The product is easy to use, easy to train employees on, and serves the purpose of what it was designed for. The vendor is always in high levels of communication with us, their clients. They're always working on improving their product with features that are most asked for by their clients. The product itself is designed with real estate in mind and utilizing in-house real estate professionals so they can build out the best product possible.

Cons

Though they have a suggestion area where users can submit ideas on how to make the product better, suggestions are ranked upon how many votes they can collect as opposed to advanced users being able to communicate directly to the development team. It would be nice to have more of a liaison in that area rather than hoping users vote for your suggestion. I don't feel like it's the quickest way to get really good suggestions in front of the people that make the decisions on what to work on next.

Review Source

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