# BoomTown Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BoomTown the right Real Estate CRM solution for you? Explore 239 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151892/BoomTown/reviews --- BoomTown 4.5 (239) [View alternatives](https://www.capterra.com/p/151892/BoomTown/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BoomTown Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews AR Amanda R RealtorReal Estate, 11 - 50 employeesUsed the software for: I used a free trial. “It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets.“ October 5, 2025 SG Shannon G BrokerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “The platform has not any updates in the last two years and they are going to force everyone over to their new products or you can watch your business die with the Boomtown platform.“ February 20, 2025 SG Shannon G BrokerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “I fell in love with the Boomtown platform in 2016, but the platform has had minimal updates.“ February 20, 2025 AH Adam H Team LeaderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Expensive, Leads are very low quality if real at all, Customer service is combative and not helpful.“ April 4, 2024 AB ALESIA B ownerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “SITE IS INOPERABLE RIGHT NOW.“ March 19, 2025 AH Adam H Team LeaderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Sales Rep who was our initial contact lied about what we should expect.“ April 4, 2024 RH Randie H Agent/AdminReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Love the ease of adding a contact and keeping track of where they are“ June 14, 2023 LH Lawrence H RealtorReal Estate, Self-employedUsed the software for: 6-12 months. “I can't distinguish between an email or phone listed as invalid from one that opted out (they should be identified differently.“ July 23, 2022 ## Showing most helpful reviews Showing 1-25 of 239 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ashwin V. Digital marketing specialist Real Estate Used the software for: 6-12 months ### "Real estate leads" March 23, 2021 5.0 Liked it. Loved the CRM easy to use and worth the money. Pros Like this platform. One of the best way to generate real estate leads. Simple yet effective. Liked it. Cons Nothing in specific. As usual some of the leads weren't that great. But it gets expensive over time. Review Source Response from Inside Real Estate April 1, 2021 We are so glad to hear that you are finding BoomTown to be a simple, yet effective tool! Our team works hard to design a user-friendly platform. Thank you for taking some time to leave us a review! VS Vicki S. Real Estate Broker Real Estate Used the software for: Less than 6 months ### "Boom Town CRM and Lead Management is Great!" September 16, 2019 5.0 I'm able to follow up easier and stay in touch with prospects and past clients as well Pros I like the included free service of having a concierge who does all of the pre qualifying for me so I can focus on other important tasks. Cons No one likes to spend money so that it my least favorite, but I love all of the features and the customer support is great! Alternatives considered [CINC](https://www.capterra.com/p/152829/CINC/) Reason for choosing BoomTown At the time, CINC, which I've used before, was more costly and having this concierge service to pre qualify my leads is crucial in my business' success. Review Source AB ALESIA B. owner Real Estate Used the software for: 2+ years ### "STAY AWAY FROM BOOMTOWN" March 19, 2025 1.0 ITS TERRIBLE I GIVE IT ZERO STARS, VERY DISAPPOINTING THAT I AM PAYING FOR THIS BROKEN DOWN SITE. THAT I RELY ON FOR MY BUSINESS. SITE IS INOPERABLE RIGHT NOW. Pros I liked the color coding, I have been with them 11 long years. Cons The SERVICE IS POOR AND THE SITE IS DOWN A LOT FOR LONG PERIODS OF TIME WITH OUT ANY NOTICE OR CONFIRMATION TO USERS. DAYS AND WEEKS AT A TIME, HUGE LOSS FOR REALTORS Review Source Daniel W. Customer Care Manager & Assistant to Medway Realty Broker Real Estate Used the software for: 2+ years ### "Ferrari of CRM's" September 6, 2018 5.0 We are very great full we stopped using the other CRMs out there as non of them compare to this one. Top Notch A++++++ Pros The best CRM hands down we have ever used. Support is awesome and the ease of use on all platforms is top notch. Cons They are adding new things all of the time which will make the system glitch out but nothing that has cost on business, only frustration. Review Source Carli R. ESL Teacher Real Estate Used the software for: 1-2 years ### "User-Friendly CRM" January 22, 2019 5.0 BoomTown is an awesome CRM that makes classifying leads incredibly easy. It's got multiple pipelines that help users to see which leads are hot and which ones are less. The software has an excellent setup that makes communications with leads very visible and easy to follow. Pros It is user-friendly. Easy to see leads in different categories. Cons You can't actually delete trash leads. The leads go into a trash category, but it seems cluttered to have junk leads stay in the system. Review Source AR Amanda R. Realtor Real Estate Used the software for: I used a free trial ### "Good Lead Generating for REALTORS" October 5, 2025 3.0 The cloud-based system transformed our real estate business. It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets. Pros It organizes everything in one place as it is cloud based and it is easy to use. Tutorials are easy and available anytime. Cons The leads are not the best, but most of them are scrubbed and it is easy to track communication and tasks. Review Source Steve R. Realtor Real Estate Used the software for: 1-2 years ### "Way too cumbersome for me" April 20, 2021 2.0 I just don't like using it. It's old, it's slow, things I want to do always seem to be four clicks away. Pros It technically does have most of the features you'd want in a CRM and was built for the real estate industry. Cons First off, any CRM that doesn't integrate email is a non starter for me. And I mean being able to actually send and receive emails inside of the CRM (like Pipedrive). Syncing emails means nothing. The whole app is slow, the UX is very much 10 years ago. Since my employer pays for it I keep going back, saying "I'll give it another try," which usually lasts a couple of days. Review Source Response from Inside Real Estate April 26, 2021 Hi Steve, We appreciate you taking some time to leave us feedback, and are sad to hear that you are not a fan of the UX. Our team does work hard to make the system as user friendly as possible (agent adoption is key!), that doesn't mean we don't have room for improvement. If you ever have specific suggestions, please don't hesitate to reach out to our Support Team for documentation. We love hearing from our clients and our whole goal is to make agents more successful. Thanks again for taking some time to leave us feedback, have a great day. Bre S. Executive Assistant Real Estate Used the software for: 6-12 months ### "Best System I’ve Seen" December 11, 2018 5.0 I have had an amazing experience with Boomtown. Always helpful staff, easy to operate userface, and clean/modern look. Pros My favorite thing about BT is their customer service. I know that if I have a problem or question I can always get a timely, helpful response. I also love how user friendly the system is and all the help/training tools that are always available. Cons The thing I like the least is that I am not able to add my own Stage category for clients. Such as adding a category for mets that aren’t qualified but being dripped on. Review Source Terra G. Project Manager Used the software for: Less than 6 months ### "Boomtown is great for real estate teams wanting to organize their daily tasks" July 10, 2018 4.0 Boomtown has given me an easy way to manage and track my progress, helping me save time and close more deals. Pros I love the ability to log a call or email through Boomtown so I can easily see who I need to follow up with, or the last time I spoke with someone. It has given me a great deal of leads with a decent success rate. The system is very easy to use, the tutorials are amazing, and Boomtown even does live trainings in larger cities you can attend to learn more about the features and functionality. The information in Boomtown is well organized and easy to edit. Cons Someitmes I feel like perhaps it is too robust. There are so many features and things it can do I get lost in trying to learn how to use or implement the new features and I constantly worry that there may be a feature that makes what I'm doing easier that I don't know about. Review Source DeAndre P. Realtor Real Estate Used the software for: 6-12 months ### "I love the system and how easy it is to navigate and promote. The customer service is a little shaky" June 25, 2018 5.0 Database management. Makes my job easier. Makes me look more professional. I can keep track of who registers and how often so I can easily analyze how effective my marketing is. Pros User Friendly, Easy to access Consistent updates My clients love it I love how to makes my clients register to be able to use the website. Cons the customer service is a little shady. I had a problem with my account one day. I don't remember what is was. I believe it was in regards of my app. The customer service agent needed my password to help me. I would think there is another way to verify who I am. I didn't feel comfortable handing over my password so I waited. It took a while but eventually the app updated and my issue was fixed. Review Source EM Ericka M. Realtor Real Estate Used the software for: Less than 6 months ### "Stay Away from BoomTown - Scam Alert!" May 8, 2024 1.0 customer service is abysmal - never return calls, and when I scheduled zoom meetings to address my issues, they never showed up. It's incredibly frustrating and unprofessional. Pros I strongly advise anyone considering using BoomTown to steer clear. They are deceptive, unresponsive, and overall a terrible company to work with. Cons As soon as the training is over, good luck getting any support from them because they are suddenly unreachable. Review Source Response from Inside Real Estate February 27, 2025 Ericka, we regret to hear that your experience hasn’t been positive. Our goal is to provide reliable support, and we apologize if we fell short. We’d love the opportunity to make things right—please reach out so we can assist you further. Best, Mary TC Timothy C. Realtor sales agent Real Estate Used the software for: Less than 6 months ### "Just getting started just learning about how to use it. For the new person getting started a challen" June 22, 2018 4.0 Just learning Pros It keeps track of the progress of each client to some degree in reminders or things to do. If there was a way to better screen each client as to how motivated they are by asking questions upfront and along the way that would be great. If the system had a spreadsheet that one could see what each template was already in the system without having to go to each one one at a time to see if it fits would be way easier to use more quickly in following up on each client. Whether it be a text or email follow up. If the system had a way to monitor the user as to how they are using it and then give helpful suggestions while using it to make it easier to use would be great. Cons When I have tried to transfer the clients to the mojo dialer that I have selected it keeps saying zero contacts are transferred to call from . Can't figure out why it would be nice to have a pop up window that would ask a question what are you trying to do when one has repeated the same thing more than once getting the same results. It would also be nice to have more categories to choose from to put clients in as future clients instead of just watch or if we could put them in a x number of months to call back on that would automatically move up the category to the next level so we don't have to remember to move them forward but could if we wanted to. An automatic text asking if they have completed the next step in getting a home. And then reclassify them depending on their answer. When I spend all day just doing my follow ups and not having qualified leads to show property to the system becomes to time consuming and keeps me doing non money making activities. The key is to get people out there looking knowing they are qualified to be looking at what they are seeing. Yet not before they are ready to do it because of existing circumstances such as a lease a credit score paying down debt length of employment amount of income medical issues down payment amount or options. If prospects could see the steps to take and how they can progress by completing each step everyone would be happier doing the next step. Show property writes contracts. Review Source DP Debbie P. Realtor Real Estate Used the software for: 6-12 months ### "LOVE BOOMTOWN!" May 13, 2020 5.0 LOVE the quality of leads, LOVE the service! Every time I call I get someone to help! Im not not the most savvy tech person and they are always VERY friendly and do not make me feel like a thorn in their side when I call. The speed to solutions and getting back to work quickly without waiting for a response or getting help/ solutions! Pros Love the automation texts, emails and follow up. It helps to have the to do's easily accessible. It's a great platform to work off in terms of seeing everything the lead looks at when they registered when they were last on the site also having a phone app for getting alerted when they respond to texts emails or have questions about a property. I have a team of 2 other agents and the leads are dipsursed evenly. Cons I dont like that everytime you click on something within the lead platform, the screen reloads and you have to wait to enter the next item or notes or to simply go to the next lead effortlessly. Reason for choosing BoomTown feedback from other agents, what they had to offer Review Source RC Roberta C. Realtor Real Estate Used the software for: 2+ years ### "Boomtown believer" September 12, 2016 5.0 This system is so easy to use. They have tutorials that explain use quickly and easily and the support staff is awesome, always available, and very interested in your ideas as a costumer. I am so impressed by this companies hands on approach with their customers and how they actually listen to what our needs or wants are with the product and incorporate those things into the product. Again, very hands on with their customers. One of the things that this product has done for me is to help me make and maintain good contact with my clients even in the busiest of times. I know for a fact that this product has helped me to capture and retain more clients and close more deals because of the drip campaigns and texting function. Also, the system does a lot of the work for you as far as pointing out Top Opportunities and best fit leads. This company is always continuously improving the product and looking for ways to keep us ahead of the rest. Pros I really like that we can see Social Media accounts for leads. Sometimes when they aren't responding to me, it gives me an idea of what is going on if I check their social media. It also is a good way to get acquainted with a potential client when you are in the getting to know them phase. Cons I wish there was a way to separate the leads for a team without having separate accounts. Review Source MG Matthew G. REALTOR Real Estate Used the software for: 2+ years ### "Staying Connected...Staying Organized" August 20, 2020 5.0 Three years and little business so far. Mainly due to to the fact most just want to look at homes and do not wish to ENGAGE. It is also a fact that I am not putting drips out there that may get the phone to ring. I need to use the library more and work with my team leader more closely. COVID-19 has impacted a lot of what is currently happening as well. Pros Lead generation and the ability to simply keep track of what the leads are doing online. Emails, calls and texts are all nicely captured in one place on the site. People seem to find it a solid search site option. Cons The fact that we cannot make leads answer their phone! Not a platform problem...a social one. Review Source Response from Inside Real Estate September 10, 2020 We certainly wish that we could make the leads answer their phones, too, Matthew! Thank you for taking some time to leave us a review. We so appreciate it! RH Randie H. Agent/Admin Real Estate Used the software for: 6-12 months ### "Easy to use" June 14, 2023 5.0 Pros Love the ease of adding a contact and keeping track of where they are Cons Would really like if there was a way of using own phone number for my boomtown number. This way we don't have to have several numbers that a client is saving Review Source BK Brad K. CRM Analyst/Consultant Computer Software Used the software for: 1-2 years ### "Mid-tier CRM." March 14, 2018 3.0 BoomTown is an average web marketing system for real estate professionals with an efficient mix of technology and services. BoomTown gives lead generation, CRM technology, and consumer-facing websites. I would recommend looking at other CRM before going with this. Pros I have been consulting as CRM Administrator/Analyst for a while now and have had the chance to work with a couple companies that use Boomtown as their CRM tool. Boomtown isn't my favorite software to implement or work. The UI is clunky at times but has definitely improved over the years. This is a mid-tier dashboard, that leaves you wanting more. What I do like is that individuals can easily set up campaigns and client contact information. The product does make it easy/clear to Identify which clients you have not reached out to in a while. With this CRM they offer the ability to do texting campaigns, which are very easy to set up. This is great because you don't have to use your phone to send out the campaign to the targeted clients. Cons Pricing and Customer support. I have help companies during the implementation process and have not been a fan working with their support team. They have never been attentive and rarely know the answers to issues the first time. Also, I would not recommend this product to a small business because it can become very expensive and you are locked into a 12-month contract that may not work for every company. Review Source Deb T. Digital Sales and Marketing Manager Used the software for: 2+ years ### "Outstanding training and customer support. They really believe in our success." July 26, 2017 5.0 Pros Mass emailing by tags and segments really are time savers. Hot sheets and best fit leads are a great way to resurrect archived leads. The NOW app is excellent! Cons The reporting still needs improvement. Would really love it if the To Dos would sync to Google calendar. Review Source OO OLADIPO O. IT Administrator Real Estate Used the software for: 6-12 months ### "Lead Generation made easy" April 18, 2021 5.0 Easy application to use and manage leads adequately. Pros It helps to effectively generate and manage leads,track them and follow up effectively till they are converted. Cons The reporting tools are not adequate enough,difficult to get historical details of leads generated at a point. Review Source Response from Inside Real Estate May 12, 2021 Thank you so much for taking time out of your day to leave us feedback, Oladipo! We are glad to hear that you are getting a ton of value out of BoomTown, and appreciate the feedback around reporting. Providing insights into platform usage and leads through advanced reporting has been a focus for as long as we can remember, so we will continue to work on ways to improve it for our clients. Thank you! VR Verified Reviewer Realtor® / Listing Specialist Real Estate Used the software for: 1-2 years ### "We use Boomtown for our buyer side lead gen and management. Pretty seamless, user friendly. " December 27, 2017 4.0 Lead gen and lead nurture, increase in ROI overall. Pros We use Boomtown for our buyer side lead gen and management. It integrates with the website so user activity is captured and shared, our agents know what the clients are looking at. Also use this as a tool to boost our in house listings. Campaigns are easy to set up and use, once established can easily be launched by agents. Currently adding approx 4-5 agents per month and orientation and training is simple. We are able to monitor the agents activity and lead response, transfer and reassign as needed. Cons Can be clunky with multiple lead sources and could be easier to set up initially. Have considered switching but this is a well rounded platform and continues to meet our needs. Review Source BS Bridget S. Realtor Real Estate Used the software for: 2+ years ### "Great for Realtors" August 7, 2020 5.0 Excellent Pros Great customer service, excellent drip campaigns. Love everything about the system. Helps me keep in contact with my leads seamlessly! Cons I have not found anything to complain about with the boomtown system. Review Source Response from Inside Real Estate August 17, 2020 Thank you so much for leaving a review, Bridget! We so appreciate it, and are of course excited to hear that you're getting a lot out of the platform. Have a good one! MB Merribeth B. Realtor Real Estate Used the software for: I used a free trial ### "Very Expensive for What it Offers" August 29, 2021 4.0 For me, adter reviewing Boomtown, it was too cost prohibitive. I believe it may work for others where real estate is more expensive, the software price tag could be supported. Pros CRM functions well in regards to task management, social integration and lead obtainment. Cons It is cost prohibitive and there are other less expensive options available. Review Source Response from Inside Real Estate September 1, 2021 Hi Merribeth, Thank you for taking the time to provide us with your feedback! We'd love the opportunity to discuss your experience further - you can contact my teammate Ira at Ira@BoomTownROI.com to set up some time to connect. We value learning from what we could do to set better expectations the next time around! Thanks again, Merribeth! MH Michelle H. Realtor Real Estate Used the software for: 2+ years ### "Boomtown is an outstanding CRM Lead Management platform" September 8, 2020 5.0 My over all experience has been outstanding! Pros Their easy to use CRM and Lead Management platform! Cons I have not experienced any cons with Boomtown. Review Source Response from Inside Real Estate September 16, 2020 Thank you so much for leaving us a review, Michelle! We appreciate it and hope you continue to get a lot out of BoomTown :-) RD Robert D. REALTOR Real Estate Used the software for: 6-12 months ### "SAVE YOUR MONEY" October 3, 2019 3.0 TERRIBLE.....SAVE THE MONEY THEY TALK YOU INTO AND PUT IT TOWARD A SERVICE THAT AT LEAST GIVES YOU QUALITY LEADS.... Pros Easy to use, Staff is always there to assist, However the Leads are Terrible Cons Lack of Quality Leads.... terrible vetting 1 yr of overpaying and 0 closed deals...they will say it's from not following up etc that simply is not true....when you have Leads such as gaye boi, i mean really? bad phone numbers and emails..... Reason for choosing BoomTown WE GAVE BOOMTOWN A CHANCE....HUGE MISTAKE...... LET'S PUT IT THIS WAY ZILLOW AS BAD AS THEY ARE, GIVES YOU BETTER LEADS THAN BOOMTOWN Review Source KM Kevin M. Director of Operations Real Estate Used the software for: 2+ years ### "BoomTown Software Review" October 19, 2015 5.0 Pros The product is easy to use, easy to train employees on, and serves the purpose of what it was designed for. The vendor is always in high levels of communication with us, their clients. They're always working on improving their product with features that are most asked for by their clients. The product itself is designed with real estate in mind and utilizing in-house real estate professionals so they can build out the best product possible. Cons Though they have a suggestion area where users can submit ideas on how to make the product better, suggestions are ranked upon how many votes they can collect as opposed to advanced users being able to communicate directly to the development team. It would be nice to have more of a liaison in that area rather than hoping users vote for your suggestion. I don't feel like it's the quickest way to get really good suggestions in front of the people that make the decisions on what to work on next. 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