Who Uses This Software?

SEO Professionals, PPC Professionals Social Media Managers Public Relations Professionals Content Marketers and more!


Average Ratings

543 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.95/month/user
  • Free Version
    Yes
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • SEMrush
  • www.semrush.com
  • Founded 2008
  • United States

About SEMrush

SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online


SEMrush Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Alerts/Notifications
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

SEMrush Reviews Recently Reviewed!


I've used this in a few different positions working on a wide range of SEO campaigns.

May 30, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Cons: If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Overall: It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Capterra loader

I use SEMRush to monitor the SEO health of all my clients.

Oct 10, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Cons: I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Overall: From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Capterra loader

The best and powerful SEO tool I ever used

Mar 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush has grown as a big time favourite in the domain of SaaS in the past decade or so. It has captured all types of clients, big and small due to its versatility and powerful package. Some of the well known clients include Quora, eBay, BNP Paribas etc. It has been awarded the best SEO suite of 2018 by various agencies like MENA, SEMY US Search Awards.

Pros -

The package has a complete SEO solution for any company looking to improve in digital marketing. Some of the best features that I like are :-

(a) SEMrush has got the best multi domain support across the board.

(b) Its keyword analysis is one of the best that you can find. Daily position checks can be undertaken on a host of keywords for all your projects for a quick health check.

(c) My favourite aspect about the software is however its reporting element, with which you can generate professional reports rich in data in real quick time.

(d) The SERP ranking tracking is pretty much as good as it can get.

(e) I also like their highly intuitive UX and the simplicity of its usage.

Cons: Cons -

There is nothing really to be a con in case of SEMrush. However, if I have to state the least liked features, my list is as under :-

(a) Although it is easy to use, but that is if you are an expert. It is not that easy to understand all its features, as there are many of them. But that in a way is good, if you are ready to learn.

(b) The price being on a higher side is a bit of a drawback. But again, if you want so many features in a single package, the price will be high.

Overall: I would rate my overall experience with the software as very high. I started using it only lately and with great expectations because of its rising reputation. The software has proved its reputation and fulfilled its promises. I rate it as the best among all the other similar SaaS that I have used in the past.

Pretty standard for SEO and digital marketing teams

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).

Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.

Capterra loader

Dive Deeper into Your Site's Analytics with SemRush

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.

Cons: I wish the subscription cost was a bit cheaper.

Overall: We are starting our 5th year of business in 2019 and have SemRush to thank for much of our success.

One of the best SEO tools to monitor website health and kw positions

Nov 21, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.

A great one is the Site Audit feature - which sums up pretty much all kinds of issues you're currently having with your website - like craw issues, hreflang conflicts, pages with 4xx status codes, broken links, duplicate or missing meta information.

The competitor analysis feature is awesome - you can analyze your competition and where you stand comparing to them and perform gap analysis - where they rank where you don't, etc.

I like the backlink audit tool, because it was useful in detecting "toxic" backlinks we weren't aware of. The number of analyzed links is low in comparison to our overall backlink profile, but still, it's a very useful feature since it analyzes links based on criteria that detects link/website spam - which saves us a ton of manual work.

Cons: The subscription generally offers access to only 1 user. Adding additional users is costly (which is relative of course).

Overall: Overall, a very rich tool - in information and easy to understand graphics.

Best for SEO

Jan 16, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I have been using SEMrush mainly for SEO and no doubt that it does its job really well in the SEO landscape. Although there are other tools available with regards to PPC, Brand, and Social.

It's great in monitoring our main targeted keywords on both devices, reports are easy setup, customisable and can be shared with the management straight out. Competitive research provides all the tool you'd need to stay ahead with the competition.

Cons: On the backlink side of things, I'd like to see a more strategic way of reaching out to potentially high-value domains. I don't think to send an email to each of the website owners actually worked in terms of exchanging links. Other than that, other suggestion and audit, on page check are all great working together. We have a Thai team who also uses the same tool, however the report doesn't show up on the local language. Which actually is not a turn down, you can still the keywords translated within the tool.

Overall: Being new to the market and having a relatively young business and domain visibility, we are competing with the giants in terms of company size, their history in the business, their domain age. It's a big challenge to even rank against this giants when it comes to organic search. That is when a tool like SEMrush is able to tell you where you are against your competitor and what you can do to beat them in ranking position. And so we did for at least some of the biggest name in the industry. We aim to be on position 1, soon!

Capterra loader

SEMRush is one of the best SEO, SEM, and content marketing tools available, with tons of extras.

Jun 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The design is focused on what you need, and you don't get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you're a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

Capterra loader

Semrush is complete, but slightly inaccurate

Sep 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love that it's a pretty comprehensive SEO and PPC research and auditing suite. There is simply a ton you can do in Semrush, even in the free version. The site audit is comprehensive, and you're given a lot of different things to look at.

One of my favorite things is the SEO Ideas module where it gives you specific things you can do on each page that will help you improve your organic traffic. While you can figure some of this out through the normal audit, having these extra ideas helps with getting the creative juices flowing. There is also a very large amount of competitive research, content idea generator and so much more. It's astounding what all is there!

I love that some emphasis is put on PPC in addition to SEO as the two often work hand in hand.

Cons: Unfortunately, despite being a comprehensive tool, you do have to keep in mind that not all the data is completely up to date or accurate. Not that it's unusable, but I did find myself wondering why it was showing my PPC campaign's "current real-time" ad was actually an ad I haven't used for 6 months. In addition, I found that many of the links in the backlink audit were not accurate.

This doesn't mean the tool isn't worth the money. But take everything with a slight grain of salt and back up the data with another tool if you can.

Overall: Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools.

The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.

Capterra loader

An amazing SEO tool with few drawbacks!

Oct 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is a neat and powerful tool for any online marketing campaigns. It is great for SEO and PPC campaigns. I can see my website's data with a single click of a button. It also allows me to track my keywords but I think that they are not as accurate or the data is not recently updated. Their backlink checker works fine for me and I can see who's linking to my websites.

In my opinion, their main strength is their keyword tool. I can do so much with it! I can discover new and untapped keywords, I can even copy my competitors keywords and use them to my websites. Overall, SEMrush is a great tool for any online businesses. It helped us to rank higher on search engines.

Cons: First of all, SEMrush is not a cheap tool. So, for people who do not have a high budget for a tool, you may want to look elsewhere. But with all of the powerful features, it is all worth it.

Overall: I love using SEMrush! It is a big part of my SEO and Paid traffic campaigns.

Simple and effective SEO with SEMrush

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is a very effective tool for SEO. It has a simplistic approach and it allows users to see all the relevant data of any websites. It has a very detailed keyword analysis tool that can show many related keywords, traffic data and competitors. The backlink analysis tool is another great feature of this app. I can see all the websites that are linking to mine, their countries and IP addresses, their anchor texts and if the links are follow or nofollow.

They also have this very helpful SEO content template that can help you write SEO-friendly articles. It is based on the top 10 ranking pages of your keyword. I love using that feature because it makes my job easier and I can write a lot of engaging articles that our audience will surely love.

Cons: The only minor drawback I can think of is their pricing. But I can guarantee that SEMrush is worth it.

Overall: SEMrush helped us to rank our target keywords.

The SEO tool to rule them all

Jan 18, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how simple SEMRush is to use and how intuitive their UX is. I've used their topic research tool for clients and it has helped inform their entire content marketing strategy, from the calendar itself to the amount of paid/organic attention we give each piece of content. Their tool is always fast, loads quickly and is easy for novices to understand.

Cons: I've been using SEMRush for a while and don't have any major gripes. I would say sometimes for niche terms the database doesn't return anything, and their SEO rankings tool is usually spot on, but there are rare occasions they're off by a few positions. Nothing major though.

Overall: I've used SEMRush since they started and they've just gone from strength to strength. I love how simple the tool is to use and how it always 'has my back' with automated emails if something is wrong. Their content marketing is absolutely amazing- look at their blog and you'll be lost for hours in learning new stuff.

How much SEMrush can help in seo tools

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Seo tools are common in these days for beginners to find right keywords and back links .mainly what users are searching is important. well SEMrush is one of the good software in internet to help you in search results,backlinks,best keywords which your website rank higher and extra.you can use this website for any particular topic .there are so many options in this website to grow your channel.it works for websites or videos or products.SEMrush will give you right domain comparrison also.howmuch volume is searching for particular keyword is most important thing so it is the place you can get all the information.try it

Cons: SMErush is good but they can give keyword suggestions not exact search results because there is one keyword which is very popular but it will show volumes of search results but there is already tons of competiters are there.if this software find some future topics that will help who are using this website.if you add future topics and future videos section people go for that topics and some traffic will divert to that particular topic and everybody get thier share in future topics.if web traffic split in other topics all are happy incliding begginners

Capterra loader

If you consider useful an SEO professional, you must use it.

Oct 10, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to plug in a website URL and quickly see (1) which keywords it is ranking for and (2) what keywords it is buying in paid search is in a word, invaluable. This has on more than one occasion helped me to secure a new client. Thus, the software has paid for itself many times over already.

The Website Audit feature is very good and competitive with anything else out there -- Raven Tools, A Hrefs, MySiteAuditor, etc.

The new SEO Ideas functionality is a very awesome, very promising feature that will definitely keep me renewing for another annual subscription.

Cons: The Link Audit Tool is a little weak. Not quite good enough for me to be able to let go of my A Hrefs subscription. I hope this will improve so I can cut back on my very high "Tool Overhead" costs.

Overall: Lightning fast intelligence about any websites or keywords that I choose to run!

Capterra loader

Wonderful SEO tool with TONS of great data

May 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: They have updated this product a ton since I first started using it. Every update has been extremely useful. I'm able to export a full SEO report for clients - this includes an overall site audit with a breakdown of the site/ what to improve, organic keywords, position tracking, backlink report, link building opportunities, sample PPC ads and they've newly added social media information that I haven't had the opportunity to test out yet. I just learned they offer certifications too so I'm excited to dig into those!

Cons: Very few if any - I don't have any to report. The tool can be overwhelming when you first use it because of the crazy amount of features available. With that being said, (as mentioned) there are certifications and learning tools and once you're able to play around with it, it's pretty simple to navigate.

Capterra loader

Great Platform, and also several tools unique to SEMRush no one else has!

Jun 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.

Cons: My only real complaint is the backlink auditor - while no single backlink audit will ever get it right in one fell swoop, theirs has had issues picking up anything added even remotely recently. That said, there is a way to manually import that data, be it by hand or from Google Analytics, so it isn't a deal breaker by any stretch.

Overall: Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.

SEO Client Review

Jan 18, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We use the tool mostly to help with our SEO clients. I personally like the on-page grader tool. I think it's a great way to compare your page with the top 10 ranking pages for a specific keyword.

I think the tool is fast and I like how you can receive almost instant advice. Some other tools can take much longer to scan a site. The site audit in particular can deliver quick responses.

Cons: I am uncertain on the position tracking. We use a few different SEO tools alongside SEMRush and the results we get back from SEM Rush seem to be different to the other tools.

Overall: Overall, I would have to say that I would recommend the tool to other people. The speed of the scans is a huge plus, you can set a scan going and within minutes it is complete. I would like to see more consistent results within the position tracker, I am a little bit skepticle over the results it produces I have to say.

Capterra loader

Robust SEO/SEM tool

Jul 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There is so much functionality to SEMrush, I don't think I'll ever know all of its capabilities. For any type of search research -- whether it's average CPC for an SEM campaign or insights into my competitors rankings -- I turn to it.

I also tend to think that SEMrush's traffic data is a little more accurate than some of the other tools i use (though we all know total accuracy is impossible in our industry) and I prefer it for traffic and organic CTR estimates.

Cons: The design could use some improving. Sometimes I get lost trying to find a particular report -- especially since there are so many options. I also still prefer AHREFS for tracking backlinks, even though you could technically do it in SEMrush.

Overall: Robust software for all of my SEO and SEM needs. It gives me all the data I need to do my job well and with intelligent insights.

SEMrush is the must-have tool to kick-start your SEO

Apr 11, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mostly all SEO Specialists nowadays are using SEMrush (in combination with other tools), and it is effective either for your small personal site or blog, or ever for larger corporation sites. On SEMrush you will find different tutorials in order to get started, SEO audit check, plenty of features in order to analyze your keywords rankings, organic traffic, PPC progression and how to analyze your competition.

Cons: It would be great if they develop a plugin able to integrate their "SEO Writing Assistant" directly on the backend of a site (like on WordPress), in order to facilitate content editors' work.

Overall: I am very happy and highly satisfied with SEMrush: it's your to-go toolkit if you want to build or improve your sites, from content marketing & SEO perspective. It's not so difficult to use, with a bit of practice and few tests, you'll manage to master it.

Capterra loader

A Serious Tool For Professionals

Feb 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush offers many ways for comprehensive competitve research. It is a must have for every search engine optimizer. Information handled is extensive and can be passed on to clients easily and for our team to use efficiently. SEMrush has a SEO community aspect, the training base and integration is excellent. Videos and webinars are offered for comprehension and awareness.

Cons: The free version is very limited. If you want to use SEMrush you are going to have to pay for it. It is sometimes difficult to find data on lesser trafficked keywords.

Overall: SEMrush is a must have for anyone involved in search engine optimization as we are. The information handled is at our fingertips in seconds and can be passed on to clients or other members of the team efficiently and coherently. SEMrush is amazing for performing audits, the SiteAudit tool kit is extensive and can be adapted to fit each client in order to provide an on point and targeted campaign. The tools provided by SEMrush are invaluable and after using it I can't imagine running a successful campaign without it.

I love SEMRush

Jan 17, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The range of features, and content management tools. The social tracking feature is incredibly valuable as our client can see at a glance how they perform vs competitors. The keyword ranking tool, landing page analysis also incredibly useful even for an SEO novice. I also like the new features that are constantly being tested, it keeps me hooked to the product (clever tactic).. the webinars and thought-leadership always super useful. The site audit is also a really nifty tool, and we can see the changes straight away.

Cons: Bit pricey, as much as I like the new features being added I predominately use SEMRush for SEO purposes so social posting tools, Adwords etc nice to have but I feel I'm paying for it. If there is an option to de-activate these tools that would help reduce the price that would be great

Overall: Fantastic, the support team are prompt with reply and solutions to any issues. I rarely have to wait more than couple of hours for response. Excellent customer service

Capterra loader

Actionable SEM Data to Profitable Growth

Apr 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.

Cons: The only thing about all the data provided is that its an estimate - so they are not accurate - although they give you a magnitude or direction - they are far from accurate to be used as a benchmark. There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry. There are a lot more things that can be better like the reports can be more intuitive, it's really slow at times, missing data on various sections, etc - can be a handicap at times.

Overall: Extremely useful for PPC Competitor research

Capterra loader

Simply number 1 SEO (and not only) software out there!

Oct 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The biggest advantage of SEMRush is the ability to generate enormous amount of the actionable data on the subject you want to research in. That allows to own the reliable data according to what you can confidently make the right decisions from the perspective of the SEO Strategy. This tool is beyond productiveness if it's used to its full capability. It's an invaluable everyday asset in my SEO projects.

Cons: The only cons I'd like to emphasize is the 'Keyword competitiveness' research tool, which is not as exact as other competitors are having (KR, KF, etc) it's slightly hard to understand for what keyword you should go for. Apart from that, I assume, it's very expensive for the starter SEO guys to afford.

Overall: Overall, this is an invaluable system in my SEO tools I use almost everyday. Totally worth it!

Smart SEO Research

Dec 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use in-depth backlink tool.

The ability to export all data to spreadsheets for later use.

This tool is continualy being improved and tweaked to keep pace with SEO changes.

Everything you need to see how your competitors are ranking, so that you can replicate their success.

The ability to set up multiple sign ins with the business plans makes it easy to set your VAs to work.

The fact that SEMrush offers a free 14 day trial is a big plus. It is longer than other similar too providers allow, which is a very good thing. Just be sure to cancel properly if you decide it is not for you.

It is particularly useful for generating content ideas that will actually draw in traffic and grow your site.

Cons: In general, customer support is excellent. Typically, they reply within a day, often less. But, it is clear that every now and again they get over stretched, so can take a little longer to get a reply.

The monthly subscription is costly, but having said that this tool is one of the cheapest. So dollar for dollar it actually does represent excellent value for money.

Overall: I have always had a positive experience with SEMrush. They are a supportive team and it is relatively easy to find up-to-date tutorials to help you to get the most out of their suite of tools. New features are being added all of the time, so the SEMrush team does a very good job of keeping pace with the changing world of SEO. They are clearly active in the community and work hard to share their expertise. With their 14 day trial offer you really cannot go wrong.

SEMrush gives me a lot of advantages over my competitors!

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am a SEMrush user for the more than five years and it keeps on getting better. It gives me more confidence doing SEO because of the data it provides. SEMrush helped me to achieve higher rankings on the search engine. It has lots of advance features and all of them are really useful.

Doing keyword search is a breeze, it has a large database of keywords and most of the results are relevant. The backlink analysis is also a useful feature but it needs a little improvement. Whether you're doing SEO or PPC, SEMrush is a must-have tool to stay on top.

Cons: Their pricing is not for everyone and the backlink analysis tool needs a little improvement. It can't see my recent backlinks.

Overall: I am pretty satisfied with SEMrush. It is a great online marketing tool.

Capterra loader

SEMRush is SEO Power

Nov 27, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: SEMRush is a full-fledged powerhouse for SEO building strategy and SEO audits. It's pretty beefy, so I would only recommend it if you have the time and patience for SEO, as the software gives a ton of outlets in looking up actionable items for your SEO Strategy. The first thing that I really liked with SEMRush was the initial SEO audit of my site -- I was able to see what's good and what's bad about my SEO, and the quick errors or warnings for title headers and ideas for gaining more traffic was awesome. Moving on, I found their analytics just as good as Google Analytics, showing me where my traffic is coming from and where I can improve my paid search positions. I haven't used the Social or Content aspects of SEMRush but social listening looks to be baked in well and integrated nicely. If you're in the market for seeing how your organic and paid search traffic plays a part, and then strategizing in how to improve your overall position against organic search and then your competitors, I'd recommend SEMRush.

Cons: SEMRush is pretty awesome, nothing to dislike, but there's a learning curve and steep one in understanding the metrics behind what SEMRush shows you. If you're new to SEO, it'll be a bit tough in my opinion in understanding what to do in all the action items. However, if you have the patience, it'll work out.

Overall: I think SEMRush is a valuable tool in SEO strategy and audits. It's helped us identify what we can improve on and there's a ton more to it. This is a great tool for not only a solo-preneur who's in the market to understand how and what affects their search ranking, but also for an agency who manages SEO for their clients. Nothing to dislike considering the fact social listening comes included with SEO listening, which social profiles play a huge role in branding and reach nowadays.

Capterra loader

Favorite PPC tool for Google Ads

Mar 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am using SEMrush for various aspects of my PPC management starting from keyword research, competition analysis even for evaluating my own PPC activities.

One of the best features which is new is Keyword Magic Tool. I like using them because it's very intuitive and you can get data and implement various filters.

Analysis of competition PPC efforts from keywords to the ad copies can give you great insights whats really happens and where you can get new opportunities. There is also very useful tools for SEO starting from keyword tracking till the SEO content template.

Cons: Larger number of projects can be added into the starter plan.

Overall: Great SEM and SEO tool for savvy marketers with a lot of useful features.

It keeps our website stay on top!

Oct 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use SEMrush to monitor our website. I can quickly see if our site has improved or declined. It also allows me to quickly see our traffic stats. Tracking your keywords is fast and somewhat accurate. Scouting whose ranking in the Top 10 is also available. Although, the data might be a little outdated.

Doing Keyword research with SEMrush is very easy. They also offer keyword suggestions and related keywords that helps me find new content opportunity. The Domain vs. Domain feature is a really helpful tool to compare other domains with our website.

Cons: I don't dislike anything about SEMrush. It is all that I need for an all-in-one SEO software.

Overall: SEMrush is our main SEO tool. It is a feature-packed software.

SEMRush is a great short term SEO helper

Feb 15, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.

Cons: Price per month is steep, and a waste of money in my opinion if you aren't going to really milk as much usefulness out of the product as possible. Like most tools, traffic is reported incorrectly on competitors' websites since that data isn't publicly available. Crawler leaves a lot to be desired from an accuracy standpoint.

Capterra loader

SEMrush is the best overall tool of it's kind!

Feb 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush offers insight into all things digital. In my experience with a few similar tools, SEMrush is the most comprehensive and easiest to use. It offers insights, reporting, tracking and planning for our clients' digital programs. We can even gain tons of insights into prospects' current digital marketing initiatives which helps close leads. It integrates with numerous other tools and is definitely a tool that will be the leader for at least the next few years.

Cons: It is costly if you've never spent anything on a software/tool like this before, though because of how many things it can do to enhance your service offering in the digital space, it is a necessary spend. Compared to other tools/software, cost is similar and thus would lead me to choose SEMrush all day long.

Overall: Overall, SEMrush is definitely the best in class SEO, PPC and digital marketing tool in general. While other tools can become a little more specialized in a specific field of digital (Moz for SEO, for example), SEMrush allows you utilize one tool for all insights, planning, tracking and reporting at a very affordable cost all things considered.

Capterra loader

Semrush: An Invaluable Competitive Intelligence Suite Tool For Digital Marketing.

Dec 25, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The semrush tool is a very powerful tool that allow you to check your competitors strategies and gain competitive intelligence , it can give you in depth insight about the pros in your domain/business niche, what they did and how they got there, it is a tool that can turn your business from zero to hero within a short period of time. it unleashes the secrets of the top people in your business niche and do so much more, some amazing things that you can do with this tool include:

1)See your competitors best keywords, the keywords that bring them more traffic and boost

2)Uncover your competitors budget and Ad strategies.

3)Get to know where your competitors and other top people in your domain are building links(banklinks) and how they are doing it

4)Get search engines reports and in depth analysis on your competitors

These are few among the many amazing things you can do with the semrush tool, i bet that if you can lay your hands on this tool and do things right, you will come out well ahead of most people in your business niche.

Cons: Because semrush is a very powerful tool, it has a very large database,as such a simple keyword research can bring 80 pages of the keyword, such massive keywords can make you a bit skeptical on which keyword to go with

Overall: I have been benefiting from this powerful tool right from the time when i started my career as a blogger, it has helped me reach substantial heights in my blogging career and i can proudly say i am doing very well in my niche, all thanks to the brilliant minds that came up with such an invaluable tool.

SEMrush has the basic to advanced SEO tools that I need!

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am a big fan of SEMrush! It has all the tools that I need to do basic and advanced SEO/PPC campaigns. It helped me to achieved higher rankings and to maintain it. They have a huge database of keywords, so doing keyword research is easy and works wonderful. It gives me a lot of keyword ideas and more topics to cover.

I'm also having a pleasant experience doing competitors research. It allows me to see their keywords and backlinks. It helps me to work faster and to be more efficient. SEMrush helps me to save more time and to do more productive stuff.

They also send me emails about new features and marketing strategies. Lastly, their customer support is superb!

Cons: I wish they can lower their price a little bit. Some startups may not be able to afford a subscription.

Overall: Certainly one of the best SEO softwares! Good job SEMrush!

Capterra loader

Great to understand how my site ranks

Oct 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use the free version for my small e-commerce website. I have been able to link up my social media accounts so I can keep track of how they are doing and how much more (or less) engagement they each get week-on-week/ month-on-month. I've input my competitors so I can see how they are doing when comparing to mine (it's nice to know if my rankings have reduced and others have, it's perhaps a seasonality thing) SEMrush gives you masses of tips to help you improve your website, really drilled down into tips per page. My account is limited as it's the free one so I get updates monthly as to how my page tips are doing (such as I need to add ALT tags) but I actually like monthly reviews as it gives me plenty of time to get cracking and make a dint in my to-do list.

Cons: I get popups all the time, even when I'm in the same session, to upgrade my account. I'm only a small business so forking out each month isn't on my plan at the moment, so I'd like to be able to stop popups from appearing altogether.

Overall: I'm able to monitor how my website is doing when compared to the competitors which I have set. The weekly and monthly emails help me keep momentum and have my to-do list firmly at the front of my mind.

Great SEO tool with some industry leading features and some areas which need improvement

May 07, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEO is a great tool for site audits and keyword research. You can use this tool to check on your own site's health along with your competitors' sites. Finding new keyword opportunities and monitoring your current keywords is where this tool is the strongest in the industry.

Cons: The backlink profile on SEMrush isn't anywhere close to it's competitors. However, it does a decent job of getting most backlinks but if you are using this tool as your only backlink analyzer, you will be missing some key data.

Overall: I found that this software was great for auditing your site's health and spying on competitors. You can get great keyword ideas, check for any snippets you may have gotten, and monitor most of the key metrics when it comes to SEO.

Capterra loader

Helps us stay efficient in PPC and SEO

Feb 04, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Sem Rush is a great tool and a must have for any successful PPC or SEO campaign. To be able to search for potential keywords and evaluate your website's performance with selected keywords has been a great help! We've been able to cut down the cost of our PPC and increase our rankings because of SemRush.

Cons: To an untrained eye, SEMrush can be a little overwhelming just because of the amount of data everywhere on the screen. It took me a whole week just to have some understanding of the program when I was first introduced to it. Even 2 years later..and I still find new things I didn't know before. So is it a con? Maybe not so much but to some it could be.

A comprehensive digital marketing tool that every webmaster should be using!

Feb 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that SEMrush solves so many digital marketing problems for me. I can accomplish all my initial project marketing goals with the help of SEMrush and the information it gives me. I can spy on competitor's marketing strategies and easily track keywords. Marketing audits are extremely easy to complete and the reports are super informative. Creating effective links and effective content is crucial for all marketers, and this tool will help you accomplish that.

Cons: I'd love to see additional audit reporting information.

Overall: SEMrush gives me so much valuable marketing data to study on a daily basis, it truly is one of the first tools I use for any marketing project.

An amazing marketing tool to analyze the performance of my website!

Apr 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is an all-in-one SEO solution that I am using to analyze my website. It allows me to view my keyword rankings, organic traffic, backlinks and the metrics of my website. I really like their Keyword Analytics tool as it allows me to put a seed or primary keyword and it will generate a lot of related long-tail keywords from it.

The Social Media tool allows me to see my best performing posts on different social channels. There are also plenty of nice features like, SEO audit, Domain vs Domain and Backlink Checker.

Cons: Their Backlink Checker tool is not the strongest as the competition but it can provide enough data for you to use.

Best tool for SEO and PPC

Oct 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Very effective tool for Site Audit, Position Tracking, On Page SEO Checking, Social Media Tracking, Brand Monitoring, and Backlink Audit.

Position Tracking is very effective and accurate, we can track our SEI keywords position for any countries.

Site Audit helps to find broken links in our website, Incorrect pages found in sitemap.xml, broken internal JavaScript and CSS files, duplicate content, missing title tag and meta tag, Page with slow load speed, not crawled page and lot more.

Useful to find competitor's Ad copy, Ad placement, keywords and display ads of our competitors.

Very useful to find competitor's backlinks.

Domain analysis helps to find overall data about that domain.

Cons: Keyword Position mismatched while receiving algorithm updates.

Overall: An essential tool for SEO and PPC.

Capterra loader

A must have tool for every Search Engine Professional

Mar 29, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Competitor Analysis it gives.

Keyword research you can drive from research.

Backlink accuracy and average bid for the keywords.

Cons: Price is bit expensive.

Can add a difficulty score for keywords like KWfinder does.

Overall: I started using SEMrush about 4 years back.

The details this software has covered for search engine research is pretty tremendous.

If you are a search engine optimization professional, it is a totally mush have.

It gives you such detailed keyword research and competitor research.

Backlink accuracy and average bid for the keywords is just amazing.

Cant complain much for this website. It is just near perfect.

Also the community outreach SEMrush keeps doing needs a lot of applause. They keep on updating, understanding their users and the Search Engine algorithms.

Indispensible for SEOs

Apr 15, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: It's suite of tools is almost unmatched in the industry. I utilize site crawls for all of my clients, have created content templates using their content wizard, perform keyword research and track my clients rankings all in one location. The learning curve can be a little steep but the tool is amazing.

Cons: Their backlinking data does not compare to Ahrefs. Also the design can be complicated for beginners to master and their switch from their older SEO domain reports to their newer reports was not handled that well in my opinion.

Overall: I've always loved SEMRush for research and strategy. Their knowledge base is extensive and I think i'll be using them for a long time.

SEMrush improved my content marketing strategy!

Oct 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is an amazing all-in-one SEO software. I mainly use it for content marketing and keyword research. It can reveal a lot of keywords from my competitors that I can use for my content or articles. I can also see who's linking to them and how many. I can use these data to improve my content marketing strategy.

Their dashboard is very straightforward. I can see the traffic data, organic and PPC keywords, backlinks and organic position distribution of any website in an instant.

Cons: For me, SEMrush has no flaws. I liked it and it has a great value for money.

Overall: SEMrush is the main and only tool that I use for any online marketing work.

Capterra loader

Easy to understand data

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEM Rush hit it out of the park for a great, entry-level and advanced SEO SAAS. It's very easy to train staff about SEO, what aspects should be considered in contribution to the overall condition of a site and how to correct them.

Cons: Some formatting of the reports could use help. Ability to have longer (not character restriced text entry boxes) and bullets, or numbered lists.

Overall: This tool and the information that it provides has allowed me to easily train staff and deliver useful, engaging and important, validated information to our clients. From this we have better, meaningful relationships and are able to bill more since we can accuratly show the work, and intended results. The UI is great too!

Capterra loader

The best whole marketing platform

Jul 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We were wondering how can we achieve great performance for us and our customers in online marketing area. After discovering semrush our expectations were met. We did find all those marketing channels to be explored, used and to be able to add value. All those spreadsheets and data really caught my add when displayed as charts diagrams. We now know where to spend our marketing budget, were our competition is spending theirs and what to do.

Cons: The lack of some keywords based searches for your target location: Austria, was a litle trubbling at first, but we did find those searches differently and could relate to those.

Great but expensive software

Sep 12, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We used SEMrush for a couple years and it really was a game changer for us. The features added while we were subscribed went way beyond search engine marketing. It really helped track everything regarding your online presence. The data they have for search engine marketing and keyword tracking is incredible.

Cons: The software took a little while to learn, the worst thing about the software is that it's expensive. Depending on what you're using it for, it can either be a drain on your company or make you insanely profitable.

Overall: I'd highly recommend it to anyone that centres their sales through CPC, SEO or social media marketing.

A great way to boost your traffic

Nov 26, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush is the perfect ally to manage and deal with online marketing tasks. It includes many different features to create target-oriented content, using pertinent and effective keywords in order to optimize any sites.

SEMrush allows developing an effective content strategy and optimized contents for SEO. SEO audit, backlinking opportunities, and reporting tool are some of the useful features available

SEMrush also offers a useful overview of your competitors' marketing strategies, tracking their keywords. Thanks to this online marketing suite you will be able to effectively invest your time and money in creating great contents and campaigns that will surely convert.

Cons: SEMrush has a large number of features and for this reason it has a high learning curve. Some features may appear really complicate but once you have learned how it works it will surely satisfy any request.

Perfect for large, multi-site marketing agencies, but at a cost

Oct 23, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SEMRush is a must-have tool for Search Engine Optimisation. It offers a number of tools that help with everything from keyword research, right up to tracking the finer details, such as keyword rankings. In addition, it has features that help you slice-and-dice Google Analytics data.

Cons: It's clear that SEMRush is great for agencies or large corporations who wish to keep a watchful eye over their web properties, however, for a local business, SEMRush is costly.

Regular design changes and feature changes to the platform can make it confusing to use, as it changes from one day to the next.

Overall: Overall, SEMRush is an extremely insightful tool that can surface the key metrics of a website's performance in search engines at a glance. It helps solve the problem of "why is traffic down this month?" by recording key events against traffic graphs, such as Google algorithm updates.

With new tools being added and old ones updated constantly, I always find a new way to make use of the platform.

A great all-rounder with lots of insightful data

Jul 15, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: SEMrush is one of the leaders when it comes to tracking the performance of a website, and also has a whole lot of useful insights to discover new opportunities, particularly when doing keyword research. Simply enter a keyword that you think is important in your industry and SEMrush will provide data around how often the keyword is used in search, and estimated CPC if you were to bid for it in Adwords. But the best bit is that it also gives you similar keywords that have high search volumes in order to help you make a decision on which keywords to target. This is also available across several other countries. You can also use SEMrush to track your visibility for paid or organic search, along with estimated traffic for a website over time, so it's one that I check regularly. SEMrush have built a community around the product, with a strong blog and some interesting discussions on Twitter via the #semrushchat hashtag.

Pros: Nice clean dashboard overviews with graphs and charts to give a quick overview of a website Lots of other useful tools to check everything from backlinks to competitor research free version that is good enough to pull out some useful information Affordable, with plans starting from under $70 per month

Cons: The site you want to check has to be fairly well established before you can get much useful data, so not very useful for small or new websites

Capterra loader

An okay tool for quick SEO insights and report generation

Jul 21, 2018
3/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons: I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Overall: Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Capterra loader

Essential tool for marketers who are into content marketing and SEO

Jan 18, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I find SEMrush indispensable to content and keyword research, but that's not all what this tool offers. Their SEO Content Template will help you to create articles with the specific needs of each keyword. Amazing!

I love how SEMrush keeps improving and adding new features like social media analysis or social media management. It's an all in one tool that very marketer or agency should have.

Cons: SEMrush updates their tools and sometimes that means an interface change that can bother you, but you just hav to get use to it. I think that the social media tools still have a lot to improve. They are ok, but some functions like post topic taging (not utms) and analytics based in that topics would be great.

Overall: I love SEMrush and I think that they provide an incredible value for its cost. SEMrush helps me a lot whenever I need to create a content plan or analyze competition content strategies.

But that's not all, SEMrush helps you to plan content, create it and improve it, it's amazing!

My weapon of choice! A great tool for SEO professionals.

Oct 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that I can quickly see the stats of any website. I just plug the URL and I can see the website's data in just a matter of seconds. Doing keyword research with SEMrush is also fast. It allows me to see suggested keywords and related keywords to further enhance my research. And the end result is A LOT of useful keywords that I can use on my content or articles.

Their traffic data is pretty accurate in my opinion. It also shows if there is a Google update on a specific date.

Cons: A minor drawback is their backlink analysis. It looks like it doesn't pick up the site's backlinks that much. It can take some time before they showed up.

Overall: I am a big fan of SEMrush! I love doing keyword research with it. It helped me rank high on search engines.