Average Ratings

135 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.95/month
  • Deployment
    Cloud, SaaS, Web
  • Support
    Business Hours

Vendor Details

  • SEMrush
  • www.semrush.com
  • United States

About SEMrush

SEO system that includes keyword research, backlinks, site audit, position tracking, charts, and advertising research.


SEMrush Features

  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

SEMrush Reviews Recently Reviewed!


Very easy to use, Exteremly helpful

May 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: What i liked most about the software was the ability to see what the competitors were doing in terms of their SEM research. It gave great insights on how to better calculate ours

Cons: There are some areas where it seems like information is just being repeated. The keyword research tool could also stand to be a bit more concise.

Best SEO Tool

May 11, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: All around great SEO tool with multiple features I haven't seen from other programs. Offers extremely in-depth website analysis.

Cons: Software isn't for beginner SEO work. In-depth and expansive and can seem overwhelming. Some of the research can be too nitty gritty.

There is no rival regarding PPC benchmarking

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Despite the fact it offers great information related to SEO, the information this tool provide regarding SEM is huge: budget spent on PPC, diferent segmentation layers like country, month, top keywords, evolution of the position of the keywords... The way they display the info is also pretty good, you can compare all the previous KPIs in the same graph in an easy way.

Cons: Very few CONS. Just to say one, maybe I miss the capability of compare more than three websites simultaneously, to have a deeper view of all the metrics and make better benchmarking reports.

I'm going inside semrush slowly

May 10, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's the most complete SEO software in the marketplace. Has all tools you need to have a map of SEO website analysis.

Cons: I difficult to use. But you can get and manage all powerfull features slowly with a constant discovering.

Capterra-loader

A great ally to save time, learn from the competition and find new keywords.

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It has been a valuable tool to obtain the data needed to audit and improve the site. But the best thing is the amount of data the competition provides you with.

Cons: I have no major complaints about this tool, perhaps it can be a bit overwhelming when it starts to be used, especially if someone is not very experienced in the SEO world.

Overall: The most obvious would be what I was looking for with it: to improve visibility on the web.

Capterra-loader

Probably the best software for keyword research and organic ranking reports

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I use SEMrush for on-site SEO optimization of client websites. I've tried many others, but for organic Google ranking report, keyword difficulty and search volume and related keywords there isn't better tool.

Cons: Their backlink reports are nowhere near as rich as Majestic.com, Moz.com and Ahrefs. Custom PDF sometimes contain information that I don't want (Search engines News and updates). Branded reports are expensive. Their on-site SEO analyzer tool reports too many false negatives.

Overall: Work faster on on-site SEO optimization and optimize more websites for better keywords in less time.

Great SEO tool with some industry leading features and some areas which need improvement

May 07, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEO is a great tool for site audits and keyword research. You can use this tool to check on your own site's health along with your competitors' sites. Finding new keyword opportunities and monitoring your current keywords is where this tool is the strongest in the industry.

Cons: The backlink profile on SEMrush isn't anywhere close to it's competitors. However, it does a decent job of getting most backlinks but if you are using this tool as your only backlink analyzer, you will be missing some key data.

Overall: I found that this software was great for auditing your site's health and spying on competitors. You can get great keyword ideas, check for any snippets you may have gotten, and monitor most of the key metrics when it comes to SEO.

Capterra-loader

Good tool for keyword research

May 07, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I do a lot of PPC and SEO work, and something like SEM Rush has proven very valuable to figuring out how to prep and see out a campaign. The keyword research tool allows us to get a glimpse into what our competitors are doing so refining strategy became a breeze. Everything was presented in a clean-looking dashboard, so I was able to get what I needed quickly. Any software that can help cut down on research time for PPC and SEO is a good one in my book.

Cons: While I understand that keyword research tools are not perfect, there was some information presented in the software that wasn't helpful in my research. Sometimes, extra digging was required to find long-tail keywords that would have made a difference in my campaign. I also questioned some of the PPC feedback.

The free version of SEM rush gives you a lot of features.

May 07, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality

Pros: I use the free version of SEM Rush. SEM Rush not only gives you insight on what your competitors are doing, but it allows to you create a project that tracks and audits your website performance.

Cons: It's hard to tell how accurate the data provided by SEM Rush is in terms of domain searches. A good benchmark is to check your own website domain and see if that information is accurate.

Sem rush is handy for quick competitor analysis

May 07, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Being able to schedule reports to auto run and have the beaded as us is nice and the free widget is ok

Cons: The accuracy of the spend can be an issue but overall the software is good for planning and upwelling

Capterra-loader

It's a SEO tool you should use at some point

May 06, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: SEM Rush makes it easy to spot opportunities. It provides a quick glance of what it costs to bid on certain keywords, phrases in a variety of different countries and the level of difficulty to rank for those phrases.

You can go broad, or very granular regarding specific back links or keyword reports.

Cons: It's a subscription model, it's one of those things where you can use the software for just a short duration, get the insights you need - work on them, and then head back to the tool to look for additional opportunity.

Essential for Any SEO Professional

May 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRUSH is just great. It provides you with the answers for everything you need to improve your website SEO-wise. It also provides you with a lot of great information about your competitors and everything is ACCURATE. (Which isn't often the case).

Cons: Sometimes the results take a bit to update after you implement a change but it isn't a big deal. Also, the smaller issues don't really carry a lot of weight so when it recommends you something to keep fixing, you can often ignore it.

Overall: SEO tracking

Capterra-loader

One of the best tools for search engine marketing insights

May 04, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I run a digital marketing agency and we do a lot of search engine marketing services (SEO/PPC). SEMRush is extremely helpful in knowing the competitive landscape, industry trends, and discover new opportunities.

Cons: If you don't know what you're looking at, this tool will be overkill. If you're new to SEO or PPC, then most of this will be a second language to you. If you are an expert in your craft, then you'll have no problem with it.

Capterra-loader

Sem Rush is a great product for any back-end website manager.

May 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Sem Rush is a very in-depth tool that any back-end website editor can really sink their teeth into. With extensive statistics and knowledge, this program is a must. Also, the customer service is phenomenal!

Cons: Too many features. Rarely is this a complaint in any software, but Sem Rush just might give the user to many features. I know that I will almost never use some of them, and they have a tendency to clutter the UI up.

Overall: Easy to use, great customer service, all the data you could want.

Best database

May 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush is amazing b/c it not only look at great data, but also let's you export everything via XLS, CSV or via API. I also find the intl. data being much better than most comparable tools out there. I am also a huge fan of the competitor analytics piece.

Cons: I think a few features such as the backlinks report are just not developed with much effort. Other tools beat SEMrush tehre

Overall: Huge time saver and competitive advantage.

I am a co-user and I use it to look at keyword rankings for potential clients.

May 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like the reporting and the fact that reports are easily downloadable to spreadsheets. I like the plethora of data available just by providing SEMrush with a domain.

Cons: It takes a while to get used to the service and to find everything - just takes some practice and explaining from someone else who knows the service better.

If you need a full-featured platform for your SEO needs then SEMrush has got your back

May 04, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: SEMrush has every little feature you could possibly want when it comes to keeping tabs and aiming to improve your websites' SEO.

Cons: As much as it's great for it to have so much available, maybe it's a little too much? There's so much that the platform does that it's slightly overwhelming and I don't know if I'll even use all it has to offer. Also, it's great that they have a social media post feature, it could use some work. It could be a lot better. So much so that I don't really use that feature anymore. They also have a marketing calendar feature which is nice but it also isn't great and I find it easier to keep track of my things in Trello.

I use SEMRush for SEO on my own site and clients. Easy to use and full of features.

May 03, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is very fast and has more information than anyone could even use. It's a great way to track keywords and the reporting tool is so useful for any clients that I take on.

Cons: The keywords don't really have a ranking as far as difficulty that makes sense. It only shows the CPC difficulty which is only of some help for SEO.

Overall: Great keyword research, tracking, and reporting tools. Very good for backlink discovery as well.

Capterra-loader

Great Software for the SEO Optimization

May 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It helps me out to get SEO reports easily and helps to improve SEO rank, best software for SEO, must try it!

Cons: As far as I didn't found any cons but this online software is limited for certain features until one should have to pay for it.

Overall: Time saving, Quick Reports

SEMrush is for people that have the budget

Apr 30, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: SEMrush is a great platform for researching keywords and helping you find ways to increase SEO. They have a pretty robust system and has helped our company greatly.

Cons: One of the cons of SEMrush has to be the price. This isn't for people who are looking to use this for a few days. There is a large premium for this solution and is recommended for people who will be doing keyword research on a daily basis.

Capterra-loader

Actionable SEM Data to Profitable Growth

Apr 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.

Cons: The only thing about all the data provided is that its an estimate - so they are not accurate - although they give you a magnitude or direction - they are far from accurate to be used as a benchmark. There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry. There are a lot more things that can be better like the reports can be more intuitive, it's really slow at times, missing data on various sections, etc - can be a handicap at times.

Overall: Extremely useful for PPC Competitor research

Good product to quickly have a complete SEM overview

Apr 26, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Good value for money. Very complete functionalities. Loved the fact that there are very frequent updates.

Cons: Not always accurate with numbers (eg root domains) compared to alternatives. Would be great if accuracy could be improved

Capterra-loader

Tons of Actionable Data On Demand

Apr 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I found SEM Rush provided a great amount of actionable reliable data that was available on demand, that allowed me to confidently make data-driven decisions in regards to SEO strategy. The Audits provided a solid guidance for highlighting errors and optimizing sites.

Cons: Sometimes data restrictions could be somewhat limiting for larger enterprise level sites and given the amount of competition in this space, the pricing is a little high.

Overall: Accurate data to develop actionable SEO strategy.

SEO applied easily to my websites without hiring a pro

Apr 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Their software makes it easy to see / learn how to SEO your website without being a professional or hiring it out, which is costly.

Cons: Some of their plans are costly - but worth the spend it in the long run if your business is dependent on a website or a lot of traffic is generated that way, which is most.

Overall: Very well SEO'd website without having to hire a professional.

I used SEMRush a few times in order to audit potential clients and competition.

Apr 24, 2018
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I liked most about this software is how much insight it gives you into your website or a competitors. It can tell you basic SEO red flags and even how much a company is spending in a particular advertising space.

Cons: The only thing that I dont like about this software is that the interface is kind of confusing to use. I only used it a number of times, so i'm sure the more you use it the easier it gets as you get familiar with the layout.

A wonderful way to expand your keyword research and do some competitor analysis with ease.

Apr 21, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SEMRush has been in use for over two years now; as a competitor analysis tool, it has helped me in discovering way more possibilities than I thought I could find without it.

Using the Keyword Planner was nice, but finding complementary research and keywords helped in building better SEO for myself and for my clients.

Cons: There is fierce competition for SEMrush; there's MoZ, there's ZEFO (with the latter being much cheaper in the long run), and SEMRush wouldn't necessarily become my first choice.

Overall: Great option for competitor analysis and finding more keywords than with the average keyword planning.

The toolkits that SEMrush provides are the best I have ever seen and easiest to use!

Apr 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Everything related to technical SEO -- keyword research and suggestions, content ideas, on-page optimization, etc. -- is covered with their super user-friendly "toolkits" and they're all in one browser! It's really hard for me to try to switch between various tools online to try to achieve the same effect that SEMrush does with their system.

Cons: I don't know that I can think of any true criticism of SEMrush. I guess part of me wishes that it was a self-hosted suite of tools rather than being available through the web, but that is so minor and really just a personal preference rather than commentary on the utility of the tools.

Overall: It saves me SO much time and frustration switching between various browsers trying to piecemeal together similar tools from other websites to do the same jobs as SEMrush.

An SEO tool to never leave home without

Apr 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRUSH is our go to competitor research tool. We use it daily to research client competitors and create keywords to target.

Cons: Not sure what con I could find with this tool but if there is one we haven't found it yet! We love SEMRUSH.

Extremely useful for marketing!

Apr 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I am able to run reports that are updated regularly so that I can show my clients how we have helped them improve on the search engines plus show new prospective clients how they can improve.

Cons: No real cons I can think of. Everything has worked swiftly and efficiently for me. I have had one or two glitches over a year but that is understandable.

I checked Sem rush more than my email

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I checked Sem rush more than my emailI know that sounds funny but it's actually true I love this daily stats find it invaluable for my business There's an insane amount of training and I really almost don't have time for as much training as they offer compared to what I need.

Capterra-loader

Great tool for analyzing your websites SEO

Apr 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: i love that this breaks down each segment so well. See what's keeping your site from being more SEO friendly and therefore being shown on google results lower. I initially learned about this software in my college class on SEO and the professor was a huge fan as well.

Cons: Not a ton of cons on this one. There are lots of other services that work similar so I guess its easily replaceable with another software.

Overall: Great tool - helps make your website stronger

Capterra-loader

Just a Great Software for SEO

Apr 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This software saves my time and helps to increase my efficiency. The reports generated by this software really helps me out to figure out my website's contents and helps me to improve my website ranking

Cons: SEMrush having the minimum features in free version and to enjoy more features one needs to pay for it.

A robust tool for analysing competitor activity.

Mar 28, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: We use SEMrush on a daily basis to analyse competitor activity. We use the PLA research functionality to assess the competition on Google Shopping.

Cons: For what it offers, SEMrush is pretty expensive and there are certainly cheaper options available for competitor analysis.

Awesome platform helping me with everything I do!

Mar 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The way it allows me to see quickly and easily an overview of a site (traffic, which pages are performing well and for which keywords etc) as well as the minute details. It makes SEO research dead easy!

Cons: It has so many features that it can be hard to discover them all - but it's really a great program..

More features than a Swiss army knife

Mar 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: There is so many different feature sets it will literally take you a month to get a grasp on it all. Being able to quick monitor our keyword history, check history of keywords associated with blog posts and find ideal keywords to target are all must haves for any inbound marketer.

Cons: It's a bit overwhelming the first time around. You can easily get lost between all the features. Maybe worth going to a demo/webinar for training.

Easy to use but limited data - good for competitive research and monitoring

Mar 24, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: The customer support is good as you can actually get a person on the phone! And if the person doesn't know the answer they will find out for you.

Cons: Their data is pulled from google and adwords. If you or your competitor are not using these sources it won't give an accurate picture. Plus although they say disavowed links are removed immediately it can take up to 3 months to see it dropped off.

A good--but not the best--solution for SEO power users

Mar 18, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Value for Money

Pros: If you're looking for an SEO tool with a more-robust set of features than Moz, SEMRush is a solid choice. They've got a pretty robust set of keyword and link tools, and seem to finally be adding new, useful tools at a faster clip than they have in the past.

Cons: SEMRush is solid, but for the money, it's not the best option out there. In spite of the decent set of tools and data, they don't win on utility, breadth of tools, size of link or keyword database, or ease-of-use. For the money, you'll probably be fine with SEMRush, but for the money I'd rather spend my budget on ahrefs.

Great insights into competitive efforts

Mar 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Being able to benchmark our campaigns against our competitors was extremely helpful. We also used the software to generate ideas for ad campaigns. It almost felt unfair.

Cons: Some of the analytics are very inaccurate and unreliable. We didn't feel comfortable relying on some of the data from SEM Rush, so we stopped looking at it.

Overall: Develop new ad ideas, benchmark ourselves against competitors.

Great for in-depth SEO and SEM keyword research for your website and competitors

Mar 13, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: The team and I use this software on a very regular basis for conducting keyword research at the start of an SEO campaign. Their competitor insights also make it easy to determine how a website stands up to competitors in the search results. They've also recently launched some new features such as the 'keyword magic tool', be good to see how these develop in the future.

Cons: Ability to generate some custom reports for campaigns would be nice. It can also take a while to get your head around using this tool as there's just so much information available, so I would recommend you factor in the time it takes to really get familiar with this in order to get the benefit.

Great way to gauge what your competitors are doing to get links

Mar 13, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: We use this tool to check our rankings daily, it is a great way to see where our competitors are getting backlinks to improve their SEO.

Cons: It is a little pricey for a company that doesn't need to use the tool on a daily basis, so I wish they had a lighter and cheaper version.

Great for both PPC and SEO professionals

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great for both PPC and SEO professionals to collaborate together, utilize solo, or just to pull some competitive data.

Capterra-loader

Very useful tool for starters and medium-sized agencies

Mar 13, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Excellent keyword research, with accurate data and suggestions of related words that greatly extend the range of work.
The dashboard of competitors is very good and allows you to see some that in principle were not taken into account.
I like the interface, it's simple, easy to use and shows what it takes not to go crazy looking for information.

Cons: Unless you know how to use it in full, the price per month can be expensive for small agencies.
The linkbuilding part lacks work, has potential but is currently not very usable.

Overall: It was one of the first tools I used when I started working in SEO and at that time it was a very positive discovery. If they continue to improve the tool, it has a promising future.

Great way to monitor domains (both yours and your competitors)

Mar 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Position Tracking, Brand Monitoring and Organic Traffic Insights. Great way to monitor your domain and your competitor doimans. Love the keyword analytics.

Cons: Not the most user-friendly place. It isn't the most intuitive of where things can be hidden. They could improve their UX.

Overall: SEO and SEM keyword tracking, competitor tracking and position tacking.

Capterra-loader

Powerful content marketing platforms with many functionalities

Mar 09, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Keyword research is fantastic. I like position tracking for our domain and our competitors - that's simple. Also, started loving the SEO content templates.

Cons: It's expensive for people who're starting out, although their free plan is generous. The UI can be improved as there are too many things to navigate around to.

I use SEM Rush on a regular basis to understand keyword trending for SEO and SEM

Mar 07, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ease of use, intuitive platform and manageable. The keyword rankings tools are invaluable for any SEO or SEM campaign, especially the ability to track keywords over time.

Cons: Price per month is a bit high and there are regular data discrepancies. The lack of in-depth search metrics is not great, but they get the basic right.

Great Product For The Money

Mar 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This has just about every tool you need for SEO and PPC. You will never find yourself out in the cold when it comes to tools.

Cons: This software can be slow and it has limitations on SEO ideas that it can offer. It wants you to buy more credits way too often. But, only if you use that feature.

Overall: Every SEO benefit that I get is basically from this software in terms of tracking and reporting.

Just an incredible and powerful tool

Mar 06, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's amazing all the freatures this software has to analyze all the data and behaviour of your competitors in internet. This tool is giving you some keys to success in internet and beat your competitors.

Cons: The price if you are an small company. Some of the tools you won't use it as an small company so I would appreciate a small version with a good price for small companies to use it every day.

Overall: Valuable information

Capterra-loader

Good tool for PPC

Feb 28, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: it´s an easy to use programm with excelent customer service. you will get ads strategy analysis and it´s perfect for competition analysis

Cons: The price starts with a pro package and it´s already quite expensive .

Capterra-loader

I use SEM Rush on a daily basis making gains in very competitive industries based on their data.

Feb 25, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: What I like most are the keyword research tools. I am able to generate thousands of keywords, then sift through them based on competition and keyword difficulty scores. I can drill down further for more valuable insights and even research long tail ones.

Cons: I'm not a big fan of the reports. They're not horrible, just not as intuitive as they could be nor easy to understand for non digital marketers like the clients that one may want to send it to.

Essential SEO Software

Feb 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Keyword tracking and audit features are the absolute lynchpins of any good SEO campaign. Being able to track your keywords over time, in different locations and on different devices is totally brilliant.

Cons: There's not a lot to dislike. The Social Media tool could be better in truth, connecting to the different accounts can be a bit of a pain.

Overall: Being able to gain that extra level of insight on a campaign makes all the difference. Also SEMrush are not resting on their laurels, they are constantly adding new features which make the software even better value for money.

SEMRush is a great short term SEO helper

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.

Cons: Price per month is steep, and a waste of money in my opinion if you aren't going to really milk as much usefulness out of the product as possible. Like most tools, traffic is reported incorrectly on competitors' websites since that data isn't publicly available. Crawler leaves a lot to be desired from an accuracy standpoint.

Capterra-loader

Great tool if you are serious marketer in SEM

Feb 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Complete user experience in SemRush is very good. I can navigate easy trough features and projects. I used the software almost 2 years constantly, few months ago I requested free trial, because I am ex user, and customer success responded to my email very quickly and allowed me free trial within few hours.

Cons: Backlink Audit Tool can be better developed, I'm sure it will be soon. Maybe they need more detailed guidelines how to use upcoming features.

Very Useful Tool

Feb 08, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is indeed a great tool for most our team members, it gives almost exact results. I use this tool for budget forecasting, prediction and keyword research.

Easy to to track keywords and comparing competitors

Feb 02, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easily compare and create visibility against competitors websites. Position tracking is very important to us.

Cons: Feedback is sometimes delayed. What we were once receiving updates and feedback automatically weekly, is now drifting to 10 days.

Overall: track competitors seo moves.

Excellent All-in-one Marketing Toolkit

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There are so many useful features in SEMrush, but my favorite is advertising research where I can uncover our competitors ad strategies and their exact ads (context+display ads). I love that you can split it into countries as well. Another cool feature is keyword analysis.

Cons: Site audit feature could be improved to simplify SEO work when you need to find quality websites which could link to your website. Also I would like to see top 1000 most visited websites by country.

Overall: This software saves me lots of time than if I did research myself.

great seo research tool

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: makes collecting information about best seo practices for our clients a breeze. can even generate reports i can send

Cons: some of the information is not accurate. could use better cleaning to maintain the integrity of their database

SEM Rush for the basics and Ahrefs for the advanced

Jan 23, 2018
3/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I've been using SEM rush off and on for years. It's always been a great tool for getting me detailed info on my website, a client, or a competitor. It's really well organized and I still use it for some keyword research. It's helped me get a leg up on the competition when it comes to viewing some of CPC campaigns with competitors.

Cons: I think there's often sections that are missing data and that's why I feel like I'm getting an incomplete picture. I'll continue to use your visualizations in presentations but I think there's still a fair amount of work to do in displaying some of competitors and traffic details.

Capterra-loader

Packed with great information but overwhelming for a newbie

Jan 19, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money

Pros: I LOVE that Semrush is packed with so much great information. I didn't have much experience with SEO when I began using Semrush, so I started with basic keyword research but Semrush is so much more. I had no idea there were so many ways to optimize my site until I started using the tool. If you're looking for an all-in-one product, then this is the one. Their custom drag and drop reports are pretty awesome, too. Highly recommended!

Cons: It's packed with so much information that a newbie like me has gotten lost a few times, but that's not a bad thing once you get passed the learning curve. It's also a bit pricey, but if it's in your budget I definitely recommend it.

I use SEM rush for campaign insights and organic search monitoring

Jan 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I like that this software can show me my website ranks, seo scores, organic performance, and many other insights I do not get with many competitor software. SEMrush is a great tool for websites of any size.

Cons: My least favorite feature by far is the 1 user being able to login at a time. This creates logistical issues when a team is working on campaign analysis.

Capterra-loader

A powerful tool that gives you a great competitive edge!

Jan 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The tool is very easy to use and gives insight into what keywords are trending and even what your competitors are up to (new ads, etc). With constant additions like the keyword magic tool, there's always new value being added. It's one of my favorite tools for keyword research!

Cons: It can be expensive and you don't get much with the basic package. It can also be a little complex for the new user and you need to give it time to really play with it and explore its capabilities!

Overall: Has been a key piece in our keyword research, SEO strategy, and competitive intel!

Capterra-loader

It´s not cheap, but totally worth it

Jan 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When I first started using it, I was so overwhelmed with everything, I thought I would never be able to work it all out. Now after about a month or 2 I am beginning to love it more and more, it opens windows of information I hardly knew existed for average users. I am using the Social Media posts every day and every day I learn to work with more functions. Totally awesome.

Cons: Had a bit of trouble finding information, the community is a bit difficult to find what you´re looking for, but I am an impatient person. I wish there was a url shortner included in the SM posting. It is pricy and therefore necessary to use frequently to get your moneys worth out of it. However there is one more person using in my company.

Overall: The Social Media Posting was included and therefore I was able to cancel other software I was using. We can monitor our competitors and make sure we are ahead of them on any fronts.

Capterra-loader

You can't be a digital marketer without SEMrush.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is the most comprehensive SEO tool on the market. Digital Marketing tools usually focus on a specific aspect of digital marketing like link building, content, technical. However, SEMrush is pretty good at just about everything. Most agencies will use several tools, but if I had to pick just one it would be SEMrush. Even though it's comprehensive, I think it's best use case is keyword research. I find it to be the most accurate and reliable.

Cons: It can't be perfect all the time. I still double check with Google's Keyword Planner to get my final search volume counts. I find it that SEMrush sometimes overlooks valuable long tail terms.

Overall: I believe keyword research is it's best use.

SEMrush is an excellent tool for reporting.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I enjoy that SEMrush is easy to use and that you can set up reports to be emailed to you on a weekly and or monthly basis.

Cons: SEMrush will flag a lot of errors that can be alarming at first, but when digging deeper have little effect on the SEO and status of your website.

Amazing SEO software. Great for researching keywords and

Jan 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Has everything I need. Comprehensive key-word studies tool and domain analytics. One-way link tracking. Desktop and mobile seek breakdowns. Venture-based search engine optimization campaign structure is uniquely beneficial. Keyword tips and proactive search engine optimization tips are great as well.

Cons: There's not much that I don't like, although the pricing is a bit expensive. Other than that, SEMrush is a well-balanced SEO platform with strong tooling across domain monitoring, keyword studies, and crawling.

One of the best SEO tools on the market today

Dec 28, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SEMrush has a ton of cool features for doing SEO. Perhaps one of their best features is the ability to see what PPC ads your competitors are running, as well as see which sites are linking to them. They also have their "Keyword Magic" tool which allows you to filter keywords by volume, difficulty, and more. This saves a lot of time from doing the research yourself.

Cons: I'm not entirely sure how accurate the data is, especially their "keyword difficulty" metric. I've had SEMrush tell me that certain keywords were going to be difficult to rank, but they ranked right away. I've also had them tell me that certain keywords were going to be easy to rank, yet they haven't ranked yet. A lot of their stuff is pretty accurate, but the keyword difficulty seems off.

Overall: I'm able to improve my rankings in Google by using their features. I also do a lot of keyword research with SEMrush, so I know which topics to write about.

A Must Have Software For Every Marketing Team

Dec 23, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMRush is one of my favorite tools for collection market and competitive intelligence on PPC, SEO as well as traffic analysis.

Cons: For new users, SEMRush might be a bit overwhelming because it offers a variety of features and research data. Having video tutorials highlighting best practices might help users to get more value.

SEMrush is amazing for diagnosing and helping our clients.

Dec 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: We love the level of analytical detail and research used that allows us to really dig in deep into the data and diagnose what we can do better, what our competitors are doing and what we need to improve upon to maintain our rankings.

Cons: It gets to be expensive, especially to remove branding - but it paid for itself over and over again. I really enjoyed using SEMrush.

Good tool for analyzing overall website performance

Dec 15, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like to use this tool because it gives good analytical stats of the website. For SEO, it is good for keyword ranking and analyzing the competition.

Cons: Sometimes gives false keyword rankings. I found some unwanted errors from website audit report. But overall it's a good tool to use.

Incredibly useful tool for SEOs and PPC campaign managers alike

Nov 30, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: SEMrush is an incredibly useful resource, providing tools for both SEO and PPC. The keyword, backlink and competitive research tools are especially useful, providing valuable insights and saving a bunch of time.

Full developed SEM tool

Nov 17, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Great tool to monitor, analyse your SEO. Helps with research, competitor analysis for ppc and content marketing.

Cons: not clear on projects and howto manage multiple accounts. This is mostly me rather than something negative on SEM Rush' part

One of the tools we use for checking competitors

Nov 17, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy tool for keyword search and how you rank for KWs. Great for understanding the backlinks of competitors for opportunities.

Cons: Expensive product. Especially for entry level. The limits could be lower for new companies to make it cheaper.

Overall: KW research

Essential to organize your SEO and SEM

Nov 16, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: SEMrush has an incredible amount of metrics and warnings that will allow you to take your website to the proposed destination.

Cons: Having so many functions and possible views is easy to get lost when you start using it. It needs an initial learning.

Capterra-loader

SEMrush is a must have tool for competitive search analysis

Nov 14, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is easy to use: you just put in a domain and get data right away. It's a great tool to use to identify search competitors, what's working for you & your competitors, and what's not. You can get basic insights to keyword rankings, and what keywords you share with competitors (your industry competitors might be different than your search competitors). It provides solid data for paid and organic search.

Cons: While it's easy to use, there's only so much actionable insights to get from it. A list of keywords is a good place to start, but all the traffic is estimated from formulas and there's so much more to it than that. As far as tools are concerned, this is not a limitation only shared by SEMrush - there's only so much they can do. Some additional keyword filtering options would also be nice.

All the tricks to be an SEO expert can be learnt here.

Nov 09, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: It gives you a clear understanding about the search engine optimization and search engine marketing of your website.

Semrush, easy to use, yet powerful.

Oct 27, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Semrush is a very easy Seo solution that suits each and every needs I may have in my day to day routine. I use it to track my keywords and my competitors', and also check how my websites behave in the Serps.

Cons: Semrush has its flaws, but they're few. The datas are not really accurate, regarding the natural trafic, and some variations don't reflect the reality. But, no tools whatsoever is 100% accurate.

By far the best toolset for SEO

Oct 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Traffic Analytic and The Backlinks tools has been saved me hundred of hours. with those tools I have been discovered the competitors strategy, their ads providers, their links and so on.

Cons: At the beginning the dashboard can be overwhelming. Once you are familiar is quite easy. If you compare it with Moz vs Ahrefs, Semrush is most complete in overall, but the others has some key features such as keyword management that Semrush does not have at this moment.

An incredible useful and powerful tool for bot SEO and digital advertising but it is quite pricey.

Oct 10, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money

Pros: The ability to check how a given site we are doing work on stacks up against other competing sites is very powerful and gives us an edge when optimising for site awareness

Cons: It is on the pricey side of things for a tool that isn't strictly vital and it free usage limit is quite restrictive.

Great insights but not super actionable

Oct 10, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: I like how this tool analyzes SEO in a way that I've never seen before, so it brings a lot to the table.

Cons: Unfortunately, due to different constraints posed by the web building tool that I'm using, turning the analysis into strategies and actions are not that easy.

Overall: No benefits so far, sorry to say.

Capterra-loader

If you consider useful an SEO professional, you must use it.

Oct 10, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to plug in a website URL and quickly see (1) which keywords it is ranking for and (2) what keywords it is buying in paid search is in a word, invaluable. This has on more than one occasion helped me to secure a new client. Thus, the software has paid for itself many times over already.
The Website Audit feature is very good and competitive with anything else out there -- Raven Tools, A Hrefs, MySiteAuditor, etc.
The new SEO Ideas functionality is a very awesome, very promising feature that will definitely keep me renewing for another annual subscription.

Cons: The Link Audit Tool is a little weak. Not quite good enough for me to be able to let go of my A Hrefs subscription. I hope this will improve so I can cut back on my very high "Tool Overhead" costs.

Overall: Lightning fast intelligence about any websites or keywords that I choose to run!

Capterra-loader

I use SEMRush to monitor the SEO health of all my clients.

Oct 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Cons: I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Overall: From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Great tool for SEO and doing competitive analysis

Oct 10, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: - Great way to do Keyword search and how you rank for certain words
- Great way of understanding what backlinks you currently have
- Easy way to look at your competition and what keywords they rank for

Cons: It is one of the more expensive tools out there, but overall worth the pricing even for a couple of months to do competitive and baseline research.

I feel like it has a lot of good features but the UI /UX is hard. I need guidance.

Oct 03, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I get to see and compare my competitor's organic, paid search, display and search engine optimization data.

Cons: The user interface is hard. I need guidance to navigate the tool. It is not too intuitive to work with.

Overall: I like that I am able to see my competitors data. Everything in one place. Organic stuff, paid search, search engine optimization, display, all.

Full range of of features

Sep 07, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm amazed at the range of possibilities I've gleaned from their exceptional data sources. It's priced too low.

Cons: I'd like to see even more inbound link data, but that's a minor shortcoming. I can't think of any other cons.

Easy to use

Sep 07, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support

Pros: Option to see competitors ad copy, I like to be able to see the size of the competitors budget. I like the option to change the google base

Cons: The actual magnitude of search numbers are not that accurate. Sometimes the numbers are underestimated.

Easy for comprehensive keyword research

Sep 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Huge database of keywords to choose from. Great for comparing against competitors and finding content opportunities

Cons: Limited functionality for other SEO needs. Better tools out there for back link analysis and rank tracking

The Only Tool Which Can Help DIgital Marketer

Aug 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: competitor analysis like mossad :)
keyword research
backlink analysis like a crawler does
Easy to use as anyone can use it
a complete packages of tools

Cons: it is not free :)
free trial is for 30 days only
nothing more cons it is already loved by top bloggers and internet marketer worldwide.

Overall: keyword research and backlink analysis

SEMRush is a great tool for SEO

Jul 27, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: We use the keyword research portion of SEMRush extensively and it has been very reliable and typically returns great results. Their backlink checker is also a very useful tool and provides their own scoring mechanisms that make it easy to understand and communicate to other members on the team. They also continually add new tools like the SEO Content Template tool that is very useful.

Cons: The only real downside of this software is having to pay a higher price for historical data. That should be included with even the lower tiered pricing. They would get 5 stars for value for money if they included this in the lower pricing tier.

Great Competitive Analysis Software

Jul 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Insights into competitors that are easy to share with less technology focused people. SEMrush gives good insights into what competitors are doing that is working on their website.

Cons: Takes some experimentation to get value. A lot of trial and error in the beginning. Probably not the first SEO tool you should buy.

Spot on SEO tool

Jul 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I often use the keyword tracking tool and site audit and it works great to keep an eye and optimize your SEO performance.

Cons: I have not had many issue using the tool - it is my go to SEO tool and I a recommend it to all level users

Overall: Great SEO results

easy to use, informative

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Love how easy it is to pull reports and have the option to customize them. Also I love the competitors feature and the visibility chart. It's very helpful to show clients that information.

Cons: Limits on the number of projects and keywords you can have. Also the number of users for the account.

Overall: Custom reports, useful competitor information and historical data on rankings.

Best SEO web software on the market

Jun 07, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Has a large database, great support, awesome exports, and (a bit off topic) hosts #semrushchat - a weekly tweetchat to get up to speed in the industry and on how best to use SEMrush.

Cons: It's spendy, and the tiers do not offer much more value, except for maybe the one thing you want that cannot be justified to your superior when looking to increase tool spend.

Overall: You crush competitors when doing SEO using SEMrush as your instrument of choice.

Simply Extraordinary Magic is what they should call it.

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using SEMRush since the beginning and they are constantly evolving this platform. From their weekly #SEMRUSHCHAT, to on-site feedback, they want to know how we use it and what will make it better. It has become so much more than an SEO tool for me. Competitive intelligence, research, paid program planning, it does so much. Easy to use, easy to understand, well worth the money.

I have used this SEM rush for analytical purpose, and it gave the fabulous results.

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Reports , Analytical reports which the every business need at present. Keeps you up to date with your competitors.

Cons: Costing of this product is little bit on the higher side, since we are using the trial version and planning to go for the paid version.

Overall: Done the competitors research

Great tool in SEO arsenal for those who can afford

May 26, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The best thing about this soft is competitor analysis, of course. I also like the interface is easy to understand while providing a good depth of data.

Cons: The soft is pretty pricey. Backlink analysis seems not be the strongest part. If the latter is fixed, it could be the true all-in-one soft.

Overall: Pleasing to use and provides deep analysis of keywords and competitors.

Very Good Multi-Purpose SEO Tool

May 16, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush is a great multi-purpose keyword tool: it's helpful for discovering new keywords to target, identifying keyword phrases you may not have known your site was ranking for, and identifying competitors' target keywords. Even better, it identifies both paid and organic target keywords for competitors, and provides intelligence about how they are using AdWords.

Cons: Entry level pricing is high; it would be great if there were a lower starting price point for consultants and small company marketers who don't need 10,000 results per report. In addition, while SEMrush is very strong on keyword research and tracking, the newer areas of the software (like social listening and backlink analysis) aren't as mature yet. There are better tools for these functions. But if SEMrush can catch up, this could be a killer all-in-one SEO tool.

Overall: The biggest benefit was for SEO audits; this is a very helpful tool for setting a baseline and discovering the strengths and weaknesses of a site from an SEO standpoint. Longer term, it was helpful with keyword research and tracking, and for analyzing competitor AdWords campaigns.

Great Tool for SEO

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: SEM Rush definitely provides some unique capabilities in determining what your competition is doing. They make SEO a little easier.

Key Words From Competition!

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Love that I can see what the competition is up to!

Cons: Nothing. I really like the features. The company is constantly making improvements.

Overall: As a marketer, I LOVE to know what my competitors are up to. This software is useful and will be beneficial to any industry. TRY IT!

Recommendations to other buyers: Try it!

Must have tool for all SEO professionals

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: The tool is just awesome. It's a must have tool for all digital marketing / SEO professionals.

I love the depth of information shown in various easy-to-understand dashboards.

Keyword tracking and competitor tracking have been the most valuable features to me.

Expensive but worth it - a Swiss Army Knife of Competitive Research Tools

Jan 25, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money

Comments: SEMrush is a product that you have to learn first but once you do, it's very powerful. I use it several times every day. There are certainly some weak spots, such as the backlink report (typically reports less than 10% of the links that Majestic does) but overall it is very useful.

Good Alternative to Compete.com

Jan 13, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: After Compete.com shut down, we looked for an alternative software to track our competition. The dashboard takes a little bit of time to figure out what all functionality is there, but after the learning curve is over, the functionality is really useful.