Who Uses This Software?

SEO Professionals, PPC Professionals Social Media Managers Public Relations Professionals Content Marketers and more!


Average Ratings

660 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.95/month/user
  • Free Version
    Yes
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • SEMrush
  • www.semrush.com
  • Founded 2008
  • United States

About SEMrush

SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online


SEMrush Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Alerts/Notifications
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

SEMrush Reviews Recently Reviewed!


I've used this in a few different positions working on a wide range of SEO campaigns.

May 30, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Cons: If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Overall: It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Capterra loader

is a tool suite for advanced advertising the executives

Apr 26, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: SEMrush is a tool suite for advanced advertising the executives. It gives proficient full perceivability into traffic originating from various correspondence channels and to pick up knowledge into the effectivity of their advertising approaches. As SEMrush gives significant commitment data, computerized advertisers are better furnished to position the brands they work with higher in the web crawler rankings and in the cognizance of their objective market by means of other media and strategies. In addition, SEMrush empowers promoting experts to pick up influence over their opposition by giving them profitable understanding into what their shoppers and prospects are keen on. When they have distinguished those points, they can utilize them in making all the more captivating substance. Exhaustive catchphrase looks into apparatus and area examination. Backlink following. Work area/versatile pursuit breakdowns. Venture based SEO crusade structure is particularly valuable. Catchphrase proposals and proactive SEO suggestions.

Cons: Needs watchword list the executives. A large number of its most inventive instruments includes still convey a beta tag. Competitive Advantage. SEMrush offers information into the SEO strategies of contending brands. The arrangement demonstrates organizations what catchphrases support contenders' web crawler positioning, for them to make a technique that can counter that. Vital Advertising With SEMrush, organizations can contrast their promoting approaches and those of their opponents. Thusly, brands can discover what makes their rivals prominent with the shoppers promoting savvy. This additionally enables them to modify their financial plans by revealing the advertisement spend and return their rivalries have. Extended Social Media Reach A major piece of buyers is via web-based networking media channels. That is the reason it is basic for organizations to be the place their objective clients are. These stages can be used to augment commitment and they additionally make it easy to quantify the execution of a brand's social technique. Strategic Content Marketing With SEMrush, brands can discover how famous they are among netizens.

Overall: This enables them to exploit those as limited time open doors just as to widen their gathering of people reaches. Furthermore, the arrangement educates organizations what individuals are buzzing concerning on the web for them to discover a subject they can turn and identify with their merchandise and ventures.

Capterra loader

I use SEMRush to monitor the SEO health of all my clients.

Oct 10, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Cons: I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Overall: From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Capterra loader

The best and powerful SEO tool I ever used

Mar 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush has grown as a big time favourite in the domain of SaaS in the past decade or so. It has captured all types of clients, big and small due to its versatility and powerful package. Some of the well known clients include Quora, eBay, BNP Paribas etc. It has been awarded the best SEO suite of 2018 by various agencies like MENA, SEMY US Search Awards.

Pros -

The package has a complete SEO solution for any company looking to improve in digital marketing. Some of the best features that I like are :-

(a) SEMrush has got the best multi domain support across the board.

(b) Its keyword analysis is one of the best that you can find. Daily position checks can be undertaken on a host of keywords for all your projects for a quick health check.

(c) My favourite aspect about the software is however its reporting element, with which you can generate professional reports rich in data in real quick time.

(d) The SERP ranking tracking is pretty much as good as it can get.

(e) I also like their highly intuitive UX and the simplicity of its usage.

Cons: Cons -

There is nothing really to be a con in case of SEMrush. However, if I have to state the least liked features, my list is as under :-

(a) Although it is easy to use, but that is if you are an expert. It is not that easy to understand all its features, as there are many of them. But that in a way is good, if you are ready to learn.

(b) The price being on a higher side is a bit of a drawback. But again, if you want so many features in a single package, the price will be high.

Overall: I would rate my overall experience with the software as very high. I started using it only lately and with great expectations because of its rising reputation. The software has proved its reputation and fulfilled its promises. I rate it as the best among all the other similar SaaS that I have used in the past.

Pretty standard for SEO and digital marketing teams

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).

Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.

Great SEO tool with some hiccups.

May 28, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is one of the best tools I have tried to improve the SEO of my websites. In terms of keyword suggestions, projects management, as well as in organic keywords tracking, this tool is incredibly brilliant and useful. I can also spy on our competitors with ease and come up with a plan on how to beat them on the search engine.

Cons: I also observed that SEMrush offers updates for the platform from time to time. Apparently, this starts confusion on users because particular features are moved and removed within the interface.

Overall: It is great and it helped us and our clients to achieve high rankings.

Capterra loader

Been using it for SEO optimising websites with great succes

Aug 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - I was using multiple tools for tracking ranks, SEO research, and technical SEO. SEMrush offers it's all in 1 complete package.

- Automate report and also customise them for each client. (some want more info and some less).

- Nice overview off multiple projects.

- Good website audit that points out error's and then creates a list for solutions.

- EVERYTHING can be exported to pdf.

- Academy to learn how to use SEMrush, but also to learn alot about SEO and other topics.

Cons: - To many options, sometimes you forget that it's also in SEMRUSH

- Not all options are optimal (sometimes i miss some extra functions). But for most clients SEMrush covers my needs.

- Data is sometimes not up to date (visitor count etc, or other data is showed in analytics).

Overall: For my clients i use SEMrush to find technical SEO issues and then come up with a plan to solve the issues. When that is done i use SEMrush for keyword research. First by scanning the website it self and then the competition. With this you can make a nice spy list of keywords before you throw it in the keyword magic tool to make a even bigger list.

After that a SEO plan for excisiting pages, and new pages and track it all with SEMrush and auto report it to the client.

Capterra loader

Dive Deeper into Your Site's Analytics with SemRush

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.

Cons: I wish the subscription cost was a bit cheaper.

Overall: We are starting our 5th year of business in 2019 and have SemRush to thank for much of our success.

Incredibly robust and affordable platform

Jul 11, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush offers a wealth of insights for our Paid and Organic web efforts. We get advanced analytics on page and keyword performance, opportunities for improvement and much more. I also appreciate that they offer ample free courses to help you improve your SEO skills and make the most of the platform.

Cons: The features can be a lot to handle, but fortunately they offer courses to help walk you through it.

Overall: Again, SEMRush offers a wealth of insights for our Paid and Organic web efforts. We get advanced analytics on page and keyword performance, opportunities for improvement and much more. I also appreciate that they offer ample free courses to help you improve your SEO skills and make the most of the platform.

SEMRush offers multiple dashboard views in order to give you a full perspective of your web landscape. The Content Builder is especially helpful, as it literally walks you through how to build fully optimized content based on a specific keyword. Great product.

Robust Tool For SEO/PPC Research, Monitoring, and Reporting

Aug 08, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: SEMrush offers a solid suite of research and monitoring tools for digital marketers. There is a slight learning curve but once you get in and use it the tools is fairly intuitive. I personally like the monitoring and reporting feature-you can enter your domain/s and set keywords to track, parameters and setting to filter out recommendations, etc. to customize the dashboard to your specifications. Reporting is a breeze as pretty much anything can be exported to a PDF. SEMrush also offers pretty handy research and competitive intel tools. They aren't so deep that you could get rid of other more niche tools, but a great starting point or full solution for small teams. They also offer a ton of support and free resources, which is always helpful and appreciated.

Cons: As with other platforms, you really need to take the time to get to know it and understand all of the features and functions to get the most out of it. Not a software problem, but something to keep in mind when you're evaluating options. Also another caveat of other platforms, the data they report is only as good as the source (Google) so take their competitive intel, suggested bids, etc. with a grain of salt-it's a great place to get started but can be inaccurate or out of date.

Overall: Solid research and monitoring tool for SEO/PPC campaigns. This tool should definitely be a part of your digital marketing arsenal, especially if you manage multiple clients/campaigns.

One of the best SEO tools to monitor website health and kw positions

Nov 21, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.

A great one is the Site Audit feature - which sums up pretty much all kinds of issues you're currently having with your website - like craw issues, hreflang conflicts, pages with 4xx status codes, broken links, duplicate or missing meta information.

The competitor analysis feature is awesome - you can analyze your competition and where you stand comparing to them and perform gap analysis - where they rank where you don't, etc.

I like the backlink audit tool, because it was useful in detecting "toxic" backlinks we weren't aware of. The number of analyzed links is low in comparison to our overall backlink profile, but still, it's a very useful feature since it analyzes links based on criteria that detects link/website spam - which saves us a ton of manual work.

Cons: The subscription generally offers access to only 1 user. Adding additional users is costly (which is relative of course).

Overall: Overall, a very rich tool - in information and easy to understand graphics.

Best for SEO

Jan 16, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I have been using SEMrush mainly for SEO and no doubt that it does its job really well in the SEO landscape. Although there are other tools available with regards to PPC, Brand, and Social.

It's great in monitoring our main targeted keywords on both devices, reports are easy setup, customisable and can be shared with the management straight out. Competitive research provides all the tool you'd need to stay ahead with the competition.

Cons: On the backlink side of things, I'd like to see a more strategic way of reaching out to potentially high-value domains. I don't think to send an email to each of the website owners actually worked in terms of exchanging links. Other than that, other suggestion and audit, on page check are all great working together. We have a Thai team who also uses the same tool, however the report doesn't show up on the local language. Which actually is not a turn down, you can still the keywords translated within the tool.

Overall: Being new to the market and having a relatively young business and domain visibility, we are competing with the giants in terms of company size, their history in the business, their domain age. It's a big challenge to even rank against this giants when it comes to organic search. That is when a tool like SEMrush is able to tell you where you are against your competitor and what you can do to beat them in ranking position. And so we did for at least some of the biggest name in the industry. We aim to be on position 1, soon!

Capterra loader

SEMRush is one of the best SEO, SEM, and content marketing tools available, with tons of extras.

Jun 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The design is focused on what you need, and you don't get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you're a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

Capterra loader

Semrush is complete, but slightly inaccurate

Sep 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love that it's a pretty comprehensive SEO and PPC research and auditing suite. There is simply a ton you can do in Semrush, even in the free version. The site audit is comprehensive, and you're given a lot of different things to look at.

One of my favorite things is the SEO Ideas module where it gives you specific things you can do on each page that will help you improve your organic traffic. While you can figure some of this out through the normal audit, having these extra ideas helps with getting the creative juices flowing. There is also a very large amount of competitive research, content idea generator and so much more. It's astounding what all is there!

I love that some emphasis is put on PPC in addition to SEO as the two often work hand in hand.

Cons: Unfortunately, despite being a comprehensive tool, you do have to keep in mind that not all the data is completely up to date or accurate. Not that it's unusable, but I did find myself wondering why it was showing my PPC campaign's "current real-time" ad was actually an ad I haven't used for 6 months. In addition, I found that many of the links in the backlink audit were not accurate.

This doesn't mean the tool isn't worth the money. But take everything with a slight grain of salt and back up the data with another tool if you can.

Overall: Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools.

The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.

Invaluable tool for SEO and web migration tracking

Aug 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: The "Site Audit" and Projects tool is my favorite part. Setting up projects and scanning websites in full every month is great, we can uncover lots of hidden issues such as broken links or duplicate content with ease and filter through everything in priorities.

The keyword gap analysis and data exports are also perfect for any company tracking SEO progress and keyword movements after a web migration.

Cons: The plans can be a bit expensive, especially if you use the site audit tool and wish to scan thousands of pages within a month (as there is a cap). Overall though the pricing is fair when compared to Ahrefs or the fact that cheaper tools are not as comprehensive.

Overall: Use it daily, wouldn't be able to do my job properly without it. Every agency and SEO should use SEMrush.

Capterra loader

An amazing SEO tool with few drawbacks!

Oct 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is a neat and powerful tool for any online marketing campaigns. It is great for SEO and PPC campaigns. I can see my website's data with a single click of a button. It also allows me to track my keywords but I think that they are not as accurate or the data is not recently updated. Their backlink checker works fine for me and I can see who's linking to my websites.

In my opinion, their main strength is their keyword tool. I can do so much with it! I can discover new and untapped keywords, I can even copy my competitors keywords and use them to my websites. Overall, SEMrush is a great tool for any online businesses. It helped us to rank higher on search engines.

Cons: First of all, SEMrush is not a cheap tool. So, for people who do not have a high budget for a tool, you may want to look elsewhere. But with all of the powerful features, it is all worth it.

Overall: I love using SEMrush! It is a big part of my SEO and Paid traffic campaigns.

Simple and effective SEO with SEMrush

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is a very effective tool for SEO. It has a simplistic approach and it allows users to see all the relevant data of any websites. It has a very detailed keyword analysis tool that can show many related keywords, traffic data and competitors. The backlink analysis tool is another great feature of this app. I can see all the websites that are linking to mine, their countries and IP addresses, their anchor texts and if the links are follow or nofollow.

They also have this very helpful SEO content template that can help you write SEO-friendly articles. It is based on the top 10 ranking pages of your keyword. I love using that feature because it makes my job easier and I can write a lot of engaging articles that our audience will surely love.

Cons: The only minor drawback I can think of is their pricing. But I can guarantee that SEMrush is worth it.

Overall: SEMrush helped us to rank our target keywords.

The SEO tool to rule them all

Jan 18, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how simple SEMRush is to use and how intuitive their UX is. I've used their topic research tool for clients and it has helped inform their entire content marketing strategy, from the calendar itself to the amount of paid/organic attention we give each piece of content. Their tool is always fast, loads quickly and is easy for novices to understand.

Cons: I've been using SEMRush for a while and don't have any major gripes. I would say sometimes for niche terms the database doesn't return anything, and their SEO rankings tool is usually spot on, but there are rare occasions they're off by a few positions. Nothing major though.

Overall: I've used SEMRush since they started and they've just gone from strength to strength. I love how simple the tool is to use and how it always 'has my back' with automated emails if something is wrong. Their content marketing is absolutely amazing- look at their blog and you'll be lost for hours in learning new stuff.

How much SEMrush can help in seo tools

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Seo tools are common in these days for beginners to find right keywords and back links .mainly what users are searching is important. well SEMrush is one of the good software in internet to help you in search results,backlinks,best keywords which your website rank higher and extra.you can use this website for any particular topic .there are so many options in this website to grow your channel.it works for websites or videos or products.SEMrush will give you right domain comparrison also.howmuch volume is searching for particular keyword is most important thing so it is the place you can get all the information.try it

Cons: SMErush is good but they can give keyword suggestions not exact search results because there is one keyword which is very popular but it will show volumes of search results but there is already tons of competiters are there.if this software find some future topics that will help who are using this website.if you add future topics and future videos section people go for that topics and some traffic will divert to that particular topic and everybody get thier share in future topics.if web traffic split in other topics all are happy incliding begginners

Capterra loader

If you consider useful an SEO professional, you must use it.

Oct 10, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to plug in a website URL and quickly see (1) which keywords it is ranking for and (2) what keywords it is buying in paid search is in a word, invaluable. This has on more than one occasion helped me to secure a new client. Thus, the software has paid for itself many times over already.

The Website Audit feature is very good and competitive with anything else out there -- Raven Tools, A Hrefs, MySiteAuditor, etc.

The new SEO Ideas functionality is a very awesome, very promising feature that will definitely keep me renewing for another annual subscription.

Cons: The Link Audit Tool is a little weak. Not quite good enough for me to be able to let go of my A Hrefs subscription. I hope this will improve so I can cut back on my very high "Tool Overhead" costs.

Overall: Lightning fast intelligence about any websites or keywords that I choose to run!

Capterra loader

Wonderful SEO tool with TONS of great data

May 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: They have updated this product a ton since I first started using it. Every update has been extremely useful. I'm able to export a full SEO report for clients - this includes an overall site audit with a breakdown of the site/ what to improve, organic keywords, position tracking, backlink report, link building opportunities, sample PPC ads and they've newly added social media information that I haven't had the opportunity to test out yet. I just learned they offer certifications too so I'm excited to dig into those!

Cons: Very few if any - I don't have any to report. The tool can be overwhelming when you first use it because of the crazy amount of features available. With that being said, (as mentioned) there are certifications and learning tools and once you're able to play around with it, it's pretty simple to navigate.

Capterra loader

Great Platform, and also several tools unique to SEMRush no one else has!

Jun 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.

Cons: My only real complaint is the backlink auditor - while no single backlink audit will ever get it right in one fell swoop, theirs has had issues picking up anything added even remotely recently. That said, there is a way to manually import that data, be it by hand or from Google Analytics, so it isn't a deal breaker by any stretch.

Overall: Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.

SEO Client Review

Jan 18, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We use the tool mostly to help with our SEO clients. I personally like the on-page grader tool. I think it's a great way to compare your page with the top 10 ranking pages for a specific keyword.

I think the tool is fast and I like how you can receive almost instant advice. Some other tools can take much longer to scan a site. The site audit in particular can deliver quick responses.

Cons: I am uncertain on the position tracking. We use a few different SEO tools alongside SEMRush and the results we get back from SEM Rush seem to be different to the other tools.

Overall: Overall, I would have to say that I would recommend the tool to other people. The speed of the scans is a huge plus, you can set a scan going and within minutes it is complete. I would like to see more consistent results within the position tracker, I am a little bit skepticle over the results it produces I have to say.

Capterra loader

Robust SEO/SEM tool

Jul 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There is so much functionality to SEMrush, I don't think I'll ever know all of its capabilities. For any type of search research -- whether it's average CPC for an SEM campaign or insights into my competitors rankings -- I turn to it.

I also tend to think that SEMrush's traffic data is a little more accurate than some of the other tools i use (though we all know total accuracy is impossible in our industry) and I prefer it for traffic and organic CTR estimates.

Cons: The design could use some improving. Sometimes I get lost trying to find a particular report -- especially since there are so many options. I also still prefer AHREFS for tracking backlinks, even though you could technically do it in SEMrush.

Overall: Robust software for all of my SEO and SEM needs. It gives me all the data I need to do my job well and with intelligent insights.

If You NEED to Show Up Online...

Apr 18, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: ... you must do your research first!!! I was skeptical to start using SEMrush - as a photographer, did I REALLY need to know ALL that much about SEO and all of that backed of my website?!

Turnes out - yes, yes I do!!! From doing keyword research, to defining who my competition is in my own market, and what keywords THEY use, to defining weekly tracking on important metrics, both on my website AND social media channels, SEMrush has played a HUGE role in the way that I have started to see my small business as an actual business and not just a hobby.

Beat them at their own game? Well, you gotta do a bit of research on who you're playing against to see how you can be better.

Cons: I probably didn't even BEGIN to scratch the surface of what SEMrush can possibly do for me, because I am not a pro at the SEO/SEM game. So I could not say that there is something I don't like about the software, since I have yet to be able to use it to its full potential.

Overall: I have been able to access its premium subscription options for about 3 months and the value I got from those 3 months of research was incredible! If you are serious about researching and growing your online business, do not skip SEMrush!!!

SEMrush is the must-have tool to kick-start your SEO

Apr 11, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mostly all SEO Specialists nowadays are using SEMrush (in combination with other tools), and it is effective either for your small personal site or blog, or ever for larger corporation sites. On SEMrush you will find different tutorials in order to get started, SEO audit check, plenty of features in order to analyze your keywords rankings, organic traffic, PPC progression and how to analyze your competition.

Cons: It would be great if they develop a plugin able to integrate their "SEO Writing Assistant" directly on the backend of a site (like on WordPress), in order to facilitate content editors' work.

Overall: I am very happy and highly satisfied with SEMrush: it's your to-go toolkit if you want to build or improve your sites, from content marketing & SEO perspective. It's not so difficult to use, with a bit of practice and few tests, you'll manage to master it.

A True Force in the SEO Tool Industry

May 10, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Hourly, daily, weekly, monthly updates!

- Ability to track numerous projects at once

- Extensive keyword database

- KW Magic Tool is great

- Powerful keyword analytics

- Fun to use

Cons: - Small learning curve - as it can feel overwhelming at first.

- SERPs don't always look accurate.

Overall: SEMRush is a powerful SEO tool that can provide insightful data and analytics for individuals or SEO agencies. It has helped us track numerous different websites, SERP rankings, and find potential keyword opportunities. In my opinion, this is a valuable investment for anyone who is serious about digital marketing - and looking to fine-tune their efforts.

Capterra loader

A Serious Tool For Professionals

Feb 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush offers many ways for comprehensive competitve research. It is a must have for every search engine optimizer. Information handled is extensive and can be passed on to clients easily and for our team to use efficiently. SEMrush has a SEO community aspect, the training base and integration is excellent. Videos and webinars are offered for comprehension and awareness.

Cons: The free version is very limited. If you want to use SEMrush you are going to have to pay for it. It is sometimes difficult to find data on lesser trafficked keywords.

Overall: SEMrush is a must have for anyone involved in search engine optimization as we are. The information handled is at our fingertips in seconds and can be passed on to clients or other members of the team efficiently and coherently. SEMrush is amazing for performing audits, the SiteAudit tool kit is extensive and can be adapted to fit each client in order to provide an on point and targeted campaign. The tools provided by SEMrush are invaluable and after using it I can't imagine running a successful campaign without it.

I love SEMRush

Jan 17, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The range of features, and content management tools. The social tracking feature is incredibly valuable as our client can see at a glance how they perform vs competitors. The keyword ranking tool, landing page analysis also incredibly useful even for an SEO novice. I also like the new features that are constantly being tested, it keeps me hooked to the product (clever tactic).. the webinars and thought-leadership always super useful. The site audit is also a really nifty tool, and we can see the changes straight away.

Cons: Bit pricey, as much as I like the new features being added I predominately use SEMRush for SEO purposes so social posting tools, Adwords etc nice to have but I feel I'm paying for it. If there is an option to de-activate these tools that would help reduce the price that would be great

Overall: Fantastic, the support team are prompt with reply and solutions to any issues. I rarely have to wait more than couple of hours for response. Excellent customer service

Capterra loader

Actionable SEM Data to Profitable Growth

Apr 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.

Cons: The only thing about all the data provided is that its an estimate - so they are not accurate - although they give you a magnitude or direction - they are far from accurate to be used as a benchmark. There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry. There are a lot more things that can be better like the reports can be more intuitive, it's really slow at times, missing data on various sections, etc - can be a handicap at times.

Overall: Extremely useful for PPC Competitor research

Capterra loader

Simply number 1 SEO (and not only) software out there!

Oct 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The biggest advantage of SEMRush is the ability to generate enormous amount of the actionable data on the subject you want to research in. That allows to own the reliable data according to what you can confidently make the right decisions from the perspective of the SEO Strategy. This tool is beyond productiveness if it's used to its full capability. It's an invaluable everyday asset in my SEO projects.

Cons: The only cons I'd like to emphasize is the 'Keyword competitiveness' research tool, which is not as exact as other competitors are having (KR, KF, etc) it's slightly hard to understand for what keyword you should go for. Apart from that, I assume, it's very expensive for the starter SEO guys to afford.

Overall: Overall, this is an invaluable system in my SEO tools I use almost everyday. Totally worth it!

Capterra loader

Great for Scouting How Other Companies Advertise

Aug 05, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is very powerful SEO software. I use it to investigate how other companies are targeting their keywords. You can also use this to figure out which keywords to target for your blogs or websites and see which related keywords consumers are looking for and the rate searched for each week or month.

Lots of reporting and the data available is very accurate.

Cons: It is a bit pricey for just a basic subscription and could use some more functionality for seeing what the competition is up to.

Smart SEO Research

Dec 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use in-depth backlink tool.

The ability to export all data to spreadsheets for later use.

This tool is continualy being improved and tweaked to keep pace with SEO changes.

Everything you need to see how your competitors are ranking, so that you can replicate their success.

The ability to set up multiple sign ins with the business plans makes it easy to set your VAs to work.

The fact that SEMrush offers a free 14 day trial is a big plus. It is longer than other similar too providers allow, which is a very good thing. Just be sure to cancel properly if you decide it is not for you.

It is particularly useful for generating content ideas that will actually draw in traffic and grow your site.

Cons: In general, customer support is excellent. Typically, they reply within a day, often less. But, it is clear that every now and again they get over stretched, so can take a little longer to get a reply.

The monthly subscription is costly, but having said that this tool is one of the cheapest. So dollar for dollar it actually does represent excellent value for money.

Overall: I have always had a positive experience with SEMrush. They are a supportive team and it is relatively easy to find up-to-date tutorials to help you to get the most out of their suite of tools. New features are being added all of the time, so the SEMrush team does a very good job of keeping pace with the changing world of SEO. They are clearly active in the community and work hard to share their expertise. With their 14 day trial offer you really cannot go wrong.

SEMrush gives me a lot of advantages over my competitors!

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am a SEMrush user for the more than five years and it keeps on getting better. It gives me more confidence doing SEO because of the data it provides. SEMrush helped me to achieve higher rankings on the search engine. It has lots of advance features and all of them are really useful.

Doing keyword search is a breeze, it has a large database of keywords and most of the results are relevant. The backlink analysis is also a useful feature but it needs a little improvement. Whether you're doing SEO or PPC, SEMrush is a must-have tool to stay on top.

Cons: Their pricing is not for everyone and the backlink analysis tool needs a little improvement. It can't see my recent backlinks.

Overall: I am pretty satisfied with SEMrush. It is a great online marketing tool.

Capterra loader

SEMRush is SEO Power

Nov 27, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: SEMRush is a full-fledged powerhouse for SEO building strategy and SEO audits. It's pretty beefy, so I would only recommend it if you have the time and patience for SEO, as the software gives a ton of outlets in looking up actionable items for your SEO Strategy. The first thing that I really liked with SEMRush was the initial SEO audit of my site -- I was able to see what's good and what's bad about my SEO, and the quick errors or warnings for title headers and ideas for gaining more traffic was awesome. Moving on, I found their analytics just as good as Google Analytics, showing me where my traffic is coming from and where I can improve my paid search positions. I haven't used the Social or Content aspects of SEMRush but social listening looks to be baked in well and integrated nicely. If you're in the market for seeing how your organic and paid search traffic plays a part, and then strategizing in how to improve your overall position against organic search and then your competitors, I'd recommend SEMRush.

Cons: SEMRush is pretty awesome, nothing to dislike, but there's a learning curve and steep one in understanding the metrics behind what SEMRush shows you. If you're new to SEO, it'll be a bit tough in my opinion in understanding what to do in all the action items. However, if you have the patience, it'll work out.

Overall: I think SEMRush is a valuable tool in SEO strategy and audits. It's helped us identify what we can improve on and there's a ton more to it. This is a great tool for not only a solo-preneur who's in the market to understand how and what affects their search ranking, but also for an agency who manages SEO for their clients. Nothing to dislike considering the fact social listening comes included with SEO listening, which social profiles play a huge role in branding and reach nowadays.

Capterra loader

Favorite PPC tool for Google Ads

Mar 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am using SEMrush for various aspects of my PPC management starting from keyword research, competition analysis even for evaluating my own PPC activities.

One of the best features which is new is Keyword Magic Tool. I like using them because it's very intuitive and you can get data and implement various filters.

Analysis of competition PPC efforts from keywords to the ad copies can give you great insights whats really happens and where you can get new opportunities. There is also very useful tools for SEO starting from keyword tracking till the SEO content template.

Cons: Larger number of projects can be added into the starter plan.

Overall: Great SEM and SEO tool for savvy marketers with a lot of useful features.

It keeps our website stay on top!

Oct 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: I use SEMrush to monitor our website. I can quickly see if our site has improved or declined. It also allows me to quickly see our traffic stats. Tracking your keywords is fast and somewhat accurate. Scouting whose ranking in the Top 10 is also available. Although, the data might be a little outdated.

Doing Keyword research with SEMrush is very easy. They also offer keyword suggestions and related keywords that helps me find new content opportunity. The Domain vs. Domain feature is a really helpful tool to compare other domains with our website.

Cons: I don't dislike anything about SEMrush. It is all that I need for an all-in-one SEO software.

Overall: SEMrush is our main SEO tool. It is a feature-packed software.

SEMRush is a great short term SEO helper

Feb 15, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
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Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.

Cons: Price per month is steep, and a waste of money in my opinion if you aren't going to really milk as much usefulness out of the product as possible. Like most tools, traffic is reported incorrectly on competitors' websites since that data isn't publicly available. Crawler leaves a lot to be desired from an accuracy standpoint.

Thugs with software and zero chill

Apr 21, 2019
5/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money

Pros: Deep feature set, lots of functionality.

Cons: The UI is clunky and even when you're familiar with it, it lags and then you click on the wrong thing. Hard to know your way around inside of it. Truly thuggish billing practices. Zero chill.

Overall: The quality of the platform, although clunky is great but overshadowed by unethical billing practices. Their billing department will freeze your account if you add on new services and make you send pics of your drivers license and credit card? They'll send you 3-5 separate emails telling you how they are locking you out of your data IMMEDIATELY and also that they are deleting it ASAP. God forbid you're out sick or on vacation and you're paying someone to sit and stare at their screen because SEMRush is throwing a fit because your card didn't go through the first time they ran it. Who runs a business like this?

Capterra loader

SEMrush is the best overall tool of it's kind!

Feb 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
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Pros: SEMrush offers insight into all things digital. In my experience with a few similar tools, SEMrush is the most comprehensive and easiest to use. It offers insights, reporting, tracking and planning for our clients' digital programs. We can even gain tons of insights into prospects' current digital marketing initiatives which helps close leads. It integrates with numerous other tools and is definitely a tool that will be the leader for at least the next few years.

Cons: It is costly if you've never spent anything on a software/tool like this before, though because of how many things it can do to enhance your service offering in the digital space, it is a necessary spend. Compared to other tools/software, cost is similar and thus would lead me to choose SEMrush all day long.

Overall: Overall, SEMrush is definitely the best in class SEO, PPC and digital marketing tool in general. While other tools can become a little more specialized in a specific field of digital (Moz for SEO, for example), SEMrush allows you utilize one tool for all insights, planning, tracking and reporting at a very affordable cost all things considered.

Capterra loader

Semrush: An Invaluable Competitive Intelligence Suite Tool For Digital Marketing.

Dec 25, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The semrush tool is a very powerful tool that allow you to check your competitors strategies and gain competitive intelligence , it can give you in depth insight about the pros in your domain/business niche, what they did and how they got there, it is a tool that can turn your business from zero to hero within a short period of time. it unleashes the secrets of the top people in your business niche and do so much more, some amazing things that you can do with this tool include:

1)See your competitors best keywords, the keywords that bring them more traffic and boost

2)Uncover your competitors budget and Ad strategies.

3)Get to know where your competitors and other top people in your domain are building links(banklinks) and how they are doing it

4)Get search engines reports and in depth analysis on your competitors

These are few among the many amazing things you can do with the semrush tool, i bet that if you can lay your hands on this tool and do things right, you will come out well ahead of most people in your business niche.

Cons: Because semrush is a very powerful tool, it has a very large database,as such a simple keyword research can bring 80 pages of the keyword, such massive keywords can make you a bit skeptical on which keyword to go with

Overall: I have been benefiting from this powerful tool right from the time when i started my career as a blogger, it has helped me reach substantial heights in my blogging career and i can proudly say i am doing very well in my niche, all thanks to the brilliant minds that came up with such an invaluable tool.

SEMrush has the basic to advanced SEO tools that I need!

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: I am a big fan of SEMrush! It has all the tools that I need to do basic and advanced SEO/PPC campaigns. It helped me to achieved higher rankings and to maintain it. They have a huge database of keywords, so doing keyword research is easy and works wonderful. It gives me a lot of keyword ideas and more topics to cover.

I'm also having a pleasant experience doing competitors research. It allows me to see their keywords and backlinks. It helps me to work faster and to be more efficient. SEMrush helps me to save more time and to do more productive stuff.

They also send me emails about new features and marketing strategies. Lastly, their customer support is superb!

Cons: I wish they can lower their price a little bit. Some startups may not be able to afford a subscription.

Overall: Certainly one of the best SEO softwares! Good job SEMrush!

Capterra loader

Great to understand how my site ranks

Oct 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: I use the free version for my small e-commerce website. I have been able to link up my social media accounts so I can keep track of how they are doing and how much more (or less) engagement they each get week-on-week/ month-on-month. I've input my competitors so I can see how they are doing when comparing to mine (it's nice to know if my rankings have reduced and others have, it's perhaps a seasonality thing) SEMrush gives you masses of tips to help you improve your website, really drilled down into tips per page. My account is limited as it's the free one so I get updates monthly as to how my page tips are doing (such as I need to add ALT tags) but I actually like monthly reviews as it gives me plenty of time to get cracking and make a dint in my to-do list.

Cons: I get popups all the time, even when I'm in the same session, to upgrade my account. I'm only a small business so forking out each month isn't on my plan at the moment, so I'd like to be able to stop popups from appearing altogether.

Overall: I'm able to monitor how my website is doing when compared to the competitors which I have set. The weekly and monthly emails help me keep momentum and have my to-do list firmly at the front of my mind.

Everything but their Disavow service is great!

Aug 15, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Historical data!!! This is the main reason I am using the tool. You can access rankings history for any website and go years back to analyze how they were changing. Also, from my using alternatives, it seems to be the biggest index of queries and historical data for each one. The keyword difficulty metric is helpful when selecting a keyword to compete for. Works very well for predicting how easy it is going to be to rank for a certain phrase.

Cons: Please kill the Disavow tool. It causes lots of confusion. We've been dealing with clients who got very legit links disavowed causing rankings loss. The industry is scared enough: Any time website owners get a new link, they have to wonder if it's going to cause trouble rather than an authority boost. Disavowing cannot and should not be automated. Plus, more often than not, smaller publishers who don't buy links (and never did) don't even have to worry about disavowing.

Overall: Overall, a great tools I've been using for years for content and competitor research. Very insightful and quite affordable. Good job!

Great SEO tool with some industry leading features and some areas which need improvement

May 07, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEO is a great tool for site audits and keyword research. You can use this tool to check on your own site's health along with your competitors' sites. Finding new keyword opportunities and monitoring your current keywords is where this tool is the strongest in the industry.

Cons: The backlink profile on SEMrush isn't anywhere close to it's competitors. However, it does a decent job of getting most backlinks but if you are using this tool as your only backlink analyzer, you will be missing some key data.

Overall: I found that this software was great for auditing your site's health and spying on competitors. You can get great keyword ideas, check for any snippets you may have gotten, and monitor most of the key metrics when it comes to SEO.

Capterra loader

Helps us stay efficient in PPC and SEO

Feb 04, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Sem Rush is a great tool and a must have for any successful PPC or SEO campaign. To be able to search for potential keywords and evaluate your website's performance with selected keywords has been a great help! We've been able to cut down the cost of our PPC and increase our rankings because of SemRush.

Cons: To an untrained eye, SEMrush can be a little overwhelming just because of the amount of data everywhere on the screen. It took me a whole week just to have some understanding of the program when I was first introduced to it. Even 2 years later..and I still find new things I didn't know before. So is it a con? Maybe not so much but to some it could be.

A comprehensive digital marketing tool that every webmaster should be using!

Feb 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that SEMrush solves so many digital marketing problems for me. I can accomplish all my initial project marketing goals with the help of SEMrush and the information it gives me. I can spy on competitor's marketing strategies and easily track keywords. Marketing audits are extremely easy to complete and the reports are super informative. Creating effective links and effective content is crucial for all marketers, and this tool will help you accomplish that.

Cons: I'd love to see additional audit reporting information.

Overall: SEMrush gives me so much valuable marketing data to study on a daily basis, it truly is one of the first tools I use for any marketing project.

An amazing marketing tool to analyze the performance of my website!

Apr 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is an all-in-one SEO solution that I am using to analyze my website. It allows me to view my keyword rankings, organic traffic, backlinks and the metrics of my website. I really like their Keyword Analytics tool as it allows me to put a seed or primary keyword and it will generate a lot of related long-tail keywords from it.

The Social Media tool allows me to see my best performing posts on different social channels. There are also plenty of nice features like, SEO audit, Domain vs Domain and Backlink Checker.

Cons: Their Backlink Checker tool is not the strongest as the competition but it can provide enough data for you to use.

Great Tool, Unique KW Suggestion Tool, and Decent Pricing

May 20, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I loved the KW magic tool which is quite unique when compared to other KW suggestion tools as the UI for it allows you to get an excellent sense of the landscape with one quick glance. So it's a huge time saver for me.

Semrush's competitor research tool is also unparalleled when trying to get an overall snapshot of a competitor website's general standing, although there may be other better tools to understand certain details.

Overall, the tool has so many features that although took a while to learn, offer excellent value for any SEO and PPC-oriented digital marketing agency.

Cons: I didn't like the cost and the website also seems to go down about once a month (yesterday it went down in the middle of a project I needed Semrush for).

Overall: Overall great experience and an important part of my agency's success.

Best tool for SEO and PPC

Oct 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Very effective tool for Site Audit, Position Tracking, On Page SEO Checking, Social Media Tracking, Brand Monitoring, and Backlink Audit.

Position Tracking is very effective and accurate, we can track our SEI keywords position for any countries.

Site Audit helps to find broken links in our website, Incorrect pages found in sitemap.xml, broken internal JavaScript and CSS files, duplicate content, missing title tag and meta tag, Page with slow load speed, not crawled page and lot more.

Useful to find competitor's Ad copy, Ad placement, keywords and display ads of our competitors.

Very useful to find competitor's backlinks.

Domain analysis helps to find overall data about that domain.

Cons: Keyword Position mismatched while receiving algorithm updates.

Overall: An essential tool for SEO and PPC.