SEMrush

SEMrush

4.5 / 5 191 reviews


Average Ratings

191 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.95/month
  • Deployment
    Cloud, SaaS, Web
  • Support
    Business Hours

Vendor Details

  • SEMrush
  • www.semrush.com
  • United States

About SEMrush

SEO system that includes keyword research, backlinks, site audit, position tracking, charts, and advertising research.


SEMrush Features

  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

SEMrush Reviews Recently Reviewed!


I've used this in a few different positions working on a wide range of SEO campaigns.

May 30, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Cons: If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Overall: It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Capterra-loader

An okay tool for quick SEO insights and report generation

Jul 21, 2018
3/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons: I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Overall: Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Capterra-loader

I use SEMRush to monitor the SEO health of all my clients.

Oct 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Cons: I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Overall: From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Capterra-loader

SEMRush is one of the best SEO, SEM, and content marketing tools available, with tons of extras.

Jun 14, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The design is focused on what you need, and you don't get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you're a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

Capterra-loader

If you consider useful an SEO professional, you must use it.

Oct 10, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to plug in a website URL and quickly see (1) which keywords it is ranking for and (2) what keywords it is buying in paid search is in a word, invaluable. This has on more than one occasion helped me to secure a new client. Thus, the software has paid for itself many times over already.
The Website Audit feature is very good and competitive with anything else out there -- Raven Tools, A Hrefs, MySiteAuditor, etc.
The new SEO Ideas functionality is a very awesome, very promising feature that will definitely keep me renewing for another annual subscription.

Cons: The Link Audit Tool is a little weak. Not quite good enough for me to be able to let go of my A Hrefs subscription. I hope this will improve so I can cut back on my very high "Tool Overhead" costs.

Overall: Lightning fast intelligence about any websites or keywords that I choose to run!

Capterra-loader

Wonderful SEO tool with TONS of great data

May 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: They have updated this product a ton since I first started using it. Every update has been extremely useful. I'm able to export a full SEO report for clients - this includes an overall site audit with a breakdown of the site/ what to improve, organic keywords, position tracking, backlink report, link building opportunities, sample PPC ads and they've newly added social media information that I haven't had the opportunity to test out yet. I just learned they offer certifications too so I'm excited to dig into those!

Cons: Very few if any - I don't have any to report. The tool can be overwhelming when you first use it because of the crazy amount of features available. With that being said, (as mentioned) there are certifications and learning tools and once you're able to play around with it, it's pretty simple to navigate.

Capterra-loader

Great Platform, and also several tools unique to SEMRush no one else has!

Jun 28, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.

Cons: My only real complaint is the backlink auditor - while no single backlink audit will ever get it right in one fell swoop, theirs has had issues picking up anything added even remotely recently. That said, there is a way to manually import that data, be it by hand or from Google Analytics, so it isn't a deal breaker by any stretch.

Overall: Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.

Capterra-loader

Robust SEO/SEM tool

Jul 25, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There is so much functionality to SEMrush, I don't think I'll ever know all of its capabilities. For any type of search research -- whether it's average CPC for an SEM campaign or insights into my competitors rankings -- I turn to it.

I also tend to think that SEMrush's traffic data is a little more accurate than some of the other tools i use (though we all know total accuracy is impossible in our industry) and I prefer it for traffic and organic CTR estimates.

Cons: The design could use some improving. Sometimes I get lost trying to find a particular report -- especially since there are so many options. I also still prefer AHREFS for tracking backlinks, even though you could technically do it in SEMrush.

Overall: Robust software for all of my SEO and SEM needs. It gives me all the data I need to do my job well and with intelligent insights.

Capterra-loader

Actionable SEM Data to Profitable Growth

Apr 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.

Cons: The only thing about all the data provided is that its an estimate - so they are not accurate - although they give you a magnitude or direction - they are far from accurate to be used as a benchmark. There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry. There are a lot more things that can be better like the reports can be more intuitive, it's really slow at times, missing data on various sections, etc - can be a handicap at times.

Overall: Extremely useful for PPC Competitor research

SEMRush is a great short term SEO helper

Feb 15, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.

Cons: Price per month is steep, and a waste of money in my opinion if you aren't going to really milk as much usefulness out of the product as possible. Like most tools, traffic is reported incorrectly on competitors' websites since that data isn't publicly available. Crawler leaves a lot to be desired from an accuracy standpoint.

Great SEO tool with some industry leading features and some areas which need improvement

May 07, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEO is a great tool for site audits and keyword research. You can use this tool to check on your own site's health along with your competitors' sites. Finding new keyword opportunities and monitoring your current keywords is where this tool is the strongest in the industry.

Cons: The backlink profile on SEMrush isn't anywhere close to it's competitors. However, it does a decent job of getting most backlinks but if you are using this tool as your only backlink analyzer, you will be missing some key data.

Overall: I found that this software was great for auditing your site's health and spying on competitors. You can get great keyword ideas, check for any snippets you may have gotten, and monitor most of the key metrics when it comes to SEO.

Capterra-loader

The best whole marketing platform

Jul 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We were wondering how can we achieve great performance for us and our customers in online marketing area. After discovering semrush our expectations were met. We did find all those marketing channels to be explored, used and to be able to add value. All those spreadsheets and data really caught my add when displayed as charts diagrams. We now know where to spend our marketing budget, were our competition is spending theirs and what to do.

Cons: The lack of some keywords based searches for your target location: Austria, was a litle trubbling at first, but we did find those searches differently and could relate to those.

A great all-rounder with lots of insightful data

Jul 15, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: SEMrush is one of the leaders when it comes to tracking the performance of a website, and also has a whole lot of useful insights to discover new opportunities, particularly when doing keyword research. Simply enter a keyword that you think is important in your industry and SEMrush will provide data around how often the keyword is used in search, and estimated CPC if you were to bid for it in Adwords. But the best bit is that it also gives you similar keywords that have high search volumes in order to help you make a decision on which keywords to target. This is also available across several other countries. You can also use SEMrush to track your visibility for paid or organic search, along with estimated traffic for a website over time, so it's one that I check regularly. SEMrush have built a community around the product, with a strong blog and some interesting discussions on Twitter via the #semrushchat hashtag.

Pros: Nice clean dashboard overviews with graphs and charts to give a quick overview of a website Lots of other useful tools to check everything from backlinks to competitor research free version that is good enough to pull out some useful information Affordable, with plans starting from under $70 per month

Cons: The site you want to check has to be fairly well established before you can get much useful data, so not very useful for small or new websites

Excellent All-in-one Marketing Toolkit

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There are so many useful features in SEMrush, but my favorite is advertising research where I can uncover our competitors ad strategies and their exact ads (context+display ads). I love that you can split it into countries as well. Another cool feature is keyword analysis.

Cons: Site audit feature could be improved to simplify SEO work when you need to find quality websites which could link to your website. Also I would like to see top 1000 most visited websites by country.

Overall: This software saves me lots of time than if I did research myself.

Essential SEO Software

Feb 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Keyword tracking and audit features are the absolute lynchpins of any good SEO campaign. Being able to track your keywords over time, in different locations and on different devices is totally brilliant.

Cons: There's not a lot to dislike. The Social Media tool could be better in truth, connecting to the different accounts can be a bit of a pain.

Overall: Being able to gain that extra level of insight on a campaign makes all the difference. Also SEMrush are not resting on their laurels, they are constantly adding new features which make the software even better value for money.

The best insight in paid advertising we ever got

Jul 06, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We use it for analyzing our competitors advertising, we can create and match all their budgets and campaigns with even better and creative ads and promos. It is a great spying tool and it does the job insanely well. If you want a big edge over your competition this is it for all your advertising success.

Cons: It depends on the region you are researching, forsome regions, we being a very niche store and in a strange language, not all the ads are succefully revealed or the estimates being 100% accurate.

Capterra-loader

Tons of Actionable Data On Demand

Apr 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I found SEM Rush provided a great amount of actionable reliable data that was available on demand, that allowed me to confidently make data-driven decisions in regards to SEO strategy. The Audits provided a solid guidance for highlighting errors and optimizing sites.

Cons: Sometimes data restrictions could be somewhat limiting for larger enterprise level sites and given the amount of competition in this space, the pricing is a little high.

Overall: Accurate data to develop actionable SEO strategy.

Capterra-loader

Worth it for any digital marketing company

Aug 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Helps you market your company online by helping to improve keyword rankings by letting you see what keywords to use, how you currently rank for them, and who is your competition. Allowed me to schedule posts for social media accounts and see the feedbck from everything I posted on how it was helping our companies website.

Cons: It's a lot to take in so you for sure need to sit down and play around with all the aspects of the software so you can understand it.

My Main SEO Tool

Jan 13, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Does everything pretty well. Excellent at estimating competitor organic traffic and rankings.

Cons: Backlink reporting is still all over the map, with old links showing up as new, etc.

Overall: I've used most of the SEO tools out there. Been doing SEO since 2000 and SEMRush is now my #1 tool I use every day. Good all-around tool that has the basics covered (rankings, backlinks, keyword research, audit, etc.) I also use specialized tools to get better data that SEMRush provides, so it's not perfect.

Moz and Ahrefs are the two main competitors. I prefer SEMRush to Moz for most things (faster/better updating of links, rankings). I'm still demoing Ahrefs so can't provide a comparison there.

Recommendations to other buyers: I recommend a trial to compare with your current software.

Capterra-loader

Semrush, the best SEO/SEM tool for web analytics

Aug 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush allows you to do complete searches of keywords, study the competition, find links easily to your website, indexing status, and many other things.

Minimalist platform and understandable at first sight

Real statistics, very accurate and that can be compared with other professional software such as Webmaster Tools or Google Analytics

Cons: Does not have direct connection to other similar tools to compare statistics and improve results

Social metrics are weak and the Audit Tool can be better

Overall: It's been 4 years since I used Semrush as an analysis tool for websites, measuring the CPC of a campaign, as well as understanding the project structure of each of my clients and personal projects.

Unlike its competitors, Semrush is quite affordable and represents benefits for large and small online projects, even from the free version

One of the Best SEO Softwares

Dec 06, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Tons of data at your fingertips. Great API.

Overall: I use SEMrush on almost a daily basis as an SEO professional at an agency. It's keyword research tool is a good competitor to Moz's keyword explorer. The API is super flexible, so you can integrate a lot of the reports into things like Google Sheets. I love the domain vs domain features, where you can get common keyword reports across competitor domains. Another great feature is the SERP Features...feature. It's an invaluable tool to look for opportunities to get instant answers or other rich snippets for my clients.

Capterra-loader

Good tool for keyword research

May 07, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I do a lot of PPC and SEO work, and something like SEM Rush has proven very valuable to figuring out how to prep and see out a campaign. The keyword research tool allows us to get a glimpse into what our competitors are doing so refining strategy became a breeze. Everything was presented in a clean-looking dashboard, so I was able to get what I needed quickly. Any software that can help cut down on research time for PPC and SEO is a good one in my book.

Cons: While I understand that keyword research tools are not perfect, there was some information presented in the software that wasn't helpful in my research. Sometimes, extra digging was required to find long-tail keywords that would have made a difference in my campaign. I also questioned some of the PPC feedback.

Capterra-loader

A complete SEO, SEM toolkit

Jul 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is a complete webiste for monitoring, testing and implementing a great deal of marketing strategies, from SEO to PPC to social media.
It has all the functions with custom reporting and a great dashboard to use it for all kind of businesses and local keywords.

Cons: The reporting tools should be more customizable, the templates have a roughedge on them, if you present them to a customer they may not appriciate it fully.

Capterra-loader

The best in the business

Aug 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush helps us tap into the wider world of SEO and keep up with changing trends, their ever evolving toolset surprises me on a weekly basis. The simple and automated reporting is perfect for keeping an eye on storm SERPs during high change periods and the Ideas section gives us new ways to improve our own site.

Cons: The keyword scaling is a little counter-inuititve, and the customer services a little pushy at times. We were looking to upgrade from Pro to Guru, but they were insisting we pay Annually rather than monthly.

Overall: It helps us stay ahead of the competition in our SEO activity.

Best SEO web software on the market

Jun 07, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Has a large database, great support, awesome exports, and (a bit off topic) hosts #semrushchat - a weekly tweetchat to get up to speed in the industry and on how best to use SEMrush.

Cons: It's spendy, and the tiers do not offer much more value, except for maybe the one thing you want that cannot be justified to your superior when looking to increase tool spend.

Overall: You crush competitors when doing SEO using SEMrush as your instrument of choice.

Semrush, easy to use, yet powerful.

Oct 27, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Semrush is a very easy Seo solution that suits each and every needs I may have in my day to day routine. I use it to track my keywords and my competitors', and also check how my websites behave in the Serps.

Cons: Semrush has its flaws, but they're few. The datas are not really accurate, regarding the natural trafic, and some variations don't reflect the reality. But, no tools whatsoever is 100% accurate.

Capterra-loader

You can't be a digital marketer without SEMrush.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: This is the most comprehensive SEO tool on the market. Digital Marketing tools usually focus on a specific aspect of digital marketing like link building, content, technical. However, SEMrush is pretty good at just about everything. Most agencies will use several tools, but if I had to pick just one it would be SEMrush. Even though it's comprehensive, I think it's best use case is keyword research. I find it to be the most accurate and reliable.

Cons: It can't be perfect all the time. I still double check with Google's Keyword Planner to get my final search volume counts. I find it that SEMrush sometimes overlooks valuable long tail terms.

Overall: I believe keyword research is it's best use.

easy to use, informative

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Love how easy it is to pull reports and have the option to customize them. Also I love the competitors feature and the visibility chart. It's very helpful to show clients that information.

Cons: Limits on the number of projects and keywords you can have. Also the number of users for the account.

Overall: Custom reports, useful competitor information and historical data on rankings.

Very Good Multi-Purpose SEO Tool

May 16, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush is a great multi-purpose keyword tool: it's helpful for discovering new keywords to target, identifying keyword phrases you may not have known your site was ranking for, and identifying competitors' target keywords. Even better, it identifies both paid and organic target keywords for competitors, and provides intelligence about how they are using AdWords.

Cons: Entry level pricing is high; it would be great if there were a lower starting price point for consultants and small company marketers who don't need 10,000 results per report. In addition, while SEMrush is very strong on keyword research and tracking, the newer areas of the software (like social listening and backlink analysis) aren't as mature yet. There are better tools for these functions. But if SEMrush can catch up, this could be a killer all-in-one SEO tool.

Overall: The biggest benefit was for SEO audits; this is a very helpful tool for setting a baseline and discovering the strengths and weaknesses of a site from an SEO standpoint. Longer term, it was helpful with keyword research and tracking, and for analyzing competitor AdWords campaigns.

Capterra-loader

It is one of the must-have tools in the digital marketing business

May 23, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It helps me understand how and where my SEM campaign budget is being spent, measures my Social Media posts performance, projects their visibility and much more features if you want to mine your data for insights or optimization phases.

Cons: Personally, I do not have any thing I dislike about this software. It is reliable, simple yet packed with information about your digital maketing efforts or simply just your SEM campaign.

Overall: I improved my SEM campaigns revenue in 42%, in the first Q, and 23% more on the 2nd Q.

Capterra-loader

My favorite all-in-one SEO Software.

Jul 27, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEM Rush has a huge amount of features and they are always adding more features to the platform. If you need to track rankings it can do that for you. If you want to do keyword research, this is one of the best applications out there; especially if you want to do competitive research for keywords. Navigating is super intuitive and the software does a good job of just about everything. Audits are easy to perform and track. Really, for the price you can't do much better than SEM Rush.

Cons: There are so many features that you can get a little lost at times. Keyword tracking leaves something to be desired, but the fact that it's included at all is pretty impressive.

Great for in-depth SEO and SEM keyword research for your website and competitors

Mar 13, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: The team and I use this software on a very regular basis for conducting keyword research at the start of an SEO campaign. Their competitor insights also make it easy to determine how a website stands up to competitors in the search results. They've also recently launched some new features such as the 'keyword magic tool', be good to see how these develop in the future.

Cons: Ability to generate some custom reports for campaigns would be nice. It can also take a while to get your head around using this tool as there's just so much information available, so I would recommend you factor in the time it takes to really get familiar with this in order to get the benefit.

The to go website for competition research

Jun 21, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great futures and updated info
Great info for PPC and seo tool tips, analyze and implement changes and see the efects

Cons: The technical seo audit is not accurate, it must be redone, some futures are obsolete
the ideas for gaining traffic should be rethinked as general guidelines, not copying links from your competitors.

Capterra-loader

Powerful content marketing platforms with many functionalities

Mar 09, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Keyword research is fantastic. I like position tracking for our domain and our competitors - that's simple. Also, started loving the SEO content templates.

Cons: It's expensive for people who're starting out, although their free plan is generous. The UI can be improved as there are too many things to navigate around to.

Essential for SEO

Jul 09, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the level of insight SEMRush gives in to SEO campaigns, such as - rank tracking, backlinks, competitors, as well as advertising insights.

Cons: Because there's so much functionality, it's sometimes difficult to navigate the product/find what you're looking for.

Overall: Easy to manage, monitor and report on multiple SEO projects.

The Best SEO Tool

Aug 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush is everything you need for SEO in one place. It has all the tools that you need to keep track of your important SEO metrics and analyze your recent efforts. The site audit tool is one of my favourites. It has helped me discover a ton of issues with my website that I didn't previously know about.

Cons: Integrating SEMRush is a bit troublesome if you're not the owner of your domain on Google Search Console (say, the CEO is). It can be a bit of a pain to have to contact that person in order to get them to add the SEMRush Gmail account to it. The user interface is also a bit clunky but not the worst by any means.

This Software, in my opinion, the best in its field.

Jul 27, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Provides a lot of insights about businesses and your rivals, as organic and paid search keywords information. Easy keyword research tool, nice SEO templates, user-friendly dashboard and awesome domain analytics tool.

Cons: I wouldn't recommend using this software for backlinks audit. The data not up to date and not always 100% correct. Google search console and Semrush often shows different information for the same domain.

Overall: Increased relevant organic and paid search traffic.

Awesome platform helping me with everything I do!

Mar 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The way it allows me to see quickly and easily an overview of a site (traffic, which pages are performing well and for which keywords etc) as well as the minute details. It makes SEO research dead easy!

Cons: It has so many features that it can be hard to discover them all - but it's really a great program..

Capterra-loader

A complete website for tracking and improving your online presence

Jul 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As your brick and mortar shop has to be positioned well and be cleaned every day, also your website needs that TLC, with Semrush everything is at your fingertips, from tracking your SEO and PPC, tracking your competitors to Social Media tracking by tags or by simple name. It's great

Cons: The payment plan we are on, does not fulfill our needs on local searches, maybe they can improve that.

Overall: great knowledge of competitors ranking and my rankings

Do you know where your customers are leaving?

Jun 27, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If you don't know where your customers are leaving and why your engagements and sales are dropping is time for semrush. After signing up I did discover where my customer left and why they did not come back. I did found out that I had bad links and low posts on social media, also hired a new seo agency, much better job.

Cons: Nothing to say against, great job, maybe they should offer services of SEO, i will be the first customer

Good tool for analyzing overall website performance

Dec 15, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like to use this tool because it gives good analytical stats of the website. For SEO, it is good for keyword ranking and analyzing the competition.

Cons: Sometimes gives false keyword rankings. I found some unwanted errors from website audit report. But overall it's a good tool to use.

A robust tool for analysing competitor activity.

Mar 28, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: We use SEMrush on a daily basis to analyse competitor activity. We use the PLA research functionality to assess the competition on Google Shopping.

Cons: For what it offers, SEMrush is pretty expensive and there are certainly cheaper options available for competitor analysis.

Capterra-loader

SEMRush Review by an In-House Novice SEO

Aug 09, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: There are a lot of tools available. From keyword research to all kinds of audits; SEMRush has got it all. Competitor research is also made easy thanks to their large database.

Cons: Price is a bit expensive considering that not all tools might be used. Other tools are also not really helpful for those outside in the United States. Keyword data for some countries are also lacking.

Overall: Checking the overall health of the site is made easy. SEMRush gives a detailed look at how a site is performing SEO-wise. The only downside is that it can be quite expensive for some especially for those who are not inside the United States.

Capterra-loader

Probably the best software for keyword research and organic ranking reports

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I use SEMrush for on-site SEO optimization of client websites. I've tried many others, but for organic Google ranking report, keyword difficulty and search volume and related keywords there isn't better tool.

Cons: Their backlink reports are nowhere near as rich as Majestic.com, Moz.com and Ahrefs. Custom PDF sometimes contain information that I don't want (Search engines News and updates). Branded reports are expensive. Their on-site SEO analyzer tool reports too many false negatives.

Overall: Work faster on on-site SEO optimization and optimize more websites for better keywords in less time.

SEMrush is for people that have the budget

Apr 30, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: SEMrush is a great platform for researching keywords and helping you find ways to increase SEO. They have a pretty robust system and has helped our company greatly.

Cons: One of the cons of SEMrush has to be the price. This isn't for people who are looking to use this for a few days. There is a large premium for this solution and is recommended for people who will be doing keyword research on a daily basis.

An SEO tool to never leave home without

Apr 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRUSH is our go to competitor research tool. We use it daily to research client competitors and create keywords to target.

Cons: Not sure what con I could find with this tool but if there is one we haven't found it yet! We love SEMRUSH.

This tool ROCKS for getting competitor data for PPC and SEO.

Jun 25, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I honestly don't know how we'd do our job without this. It provides site audits (clients love this) and show the quantitative health of a site, as well as competitors. This is awesome.

Cons: I have doubts to the accuracy of the numbers. While it's impossible to verify competitors' numbers, it can be used as a relative guide.

Overall: If you're working with clients for PPC or SEO jobs, SEMrush is a must-have.

One of the best SEO tools on the market today

Dec 28, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SEMrush has a ton of cool features for doing SEO. Perhaps one of their best features is the ability to see what PPC ads your competitors are running, as well as see which sites are linking to them. They also have their "Keyword Magic" tool which allows you to filter keywords by volume, difficulty, and more. This saves a lot of time from doing the research yourself.

Cons: I'm not entirely sure how accurate the data is, especially their "keyword difficulty" metric. I've had SEMrush tell me that certain keywords were going to be difficult to rank, but they ranked right away. I've also had them tell me that certain keywords were going to be easy to rank, yet they haven't ranked yet. A lot of their stuff is pretty accurate, but the keyword difficulty seems off.

Overall: I'm able to improve my rankings in Google by using their features. I also do a lot of keyword research with SEMrush, so I know which topics to write about.

Full range of of features

Sep 07, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm amazed at the range of possibilities I've gleaned from their exceptional data sources. It's priced too low.

Cons: I'd like to see even more inbound link data, but that's a minor shortcoming. I can't think of any other cons.

Great Product For The Money

Mar 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This has just about every tool you need for SEO and PPC. You will never find yourself out in the cold when it comes to tools.

Cons: This software can be slow and it has limitations on SEO ideas that it can offer. It wants you to buy more credits way too often. But, only if you use that feature.

Overall: Every SEO benefit that I get is basically from this software in terms of tracking and reporting.

Great tool for monitoring your sites SEO

Jun 05, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Really collects a lot of data and makes it easy to see where your site stands on a daily/weekly basis

Cons: Sometimes I question the accuracy of the data and feel like it is more of benchmark and not 100% accurate.

Sem rush is handy for quick competitor analysis

May 07, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Being able to schedule reports to auto run and have the beaded as us is nice and the free widget is ok

Cons: The accuracy of the spend can be an issue but overall the software is good for planning and upwelling

Capterra-loader

It´s not cheap, but totally worth it

Jan 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: When I first started using it, I was so overwhelmed with everything, I thought I would never be able to work it all out. Now after about a month or 2 I am beginning to love it more and more, it opens windows of information I hardly knew existed for average users. I am using the Social Media posts every day and every day I learn to work with more functions. Totally awesome.

Cons: Had a bit of trouble finding information, the community is a bit difficult to find what you´re looking for, but I am an impatient person. I wish there was a url shortner included in the SM posting. It is pricy and therefore necessary to use frequently to get your moneys worth out of it. However there is one more person using in my company.

Overall: The Social Media Posting was included and therefore I was able to cancel other software I was using. We can monitor our competitors and make sure we are ahead of them on any fronts.

Capterra-loader

A powerful tool that gives you a great competitive edge!

Jan 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The tool is very easy to use and gives insight into what keywords are trending and even what your competitors are up to (new ads, etc). With constant additions like the keyword magic tool, there's always new value being added. It's one of my favorite tools for keyword research!

Cons: It can be expensive and you don't get much with the basic package. It can also be a little complex for the new user and you need to give it time to really play with it and explore its capabilities!

Overall: Has been a key piece in our keyword research, SEO strategy, and competitive intel!

Great SEO Tool

Jul 02, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the indepth data you can collect with this tool. From keyword rankings and link acquisition to competitor dominance and SEO insights, SEMRush is the best! Once you build out a domain report and connect 3rd party tools, you can get a great overlook of your domain.

Cons: It's confusing to use at first and sometimes 3rd party connections don't work at first. Also, historical data is available to see (makes sense but would be helpful to have).

Overall: - Simple monthly reports and graphs
- Indepth data points all-in-one place
- Connection of 3rd party tools

By far the best toolset for SEO

Oct 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Traffic Analytic and The Backlinks tools has been saved me hundred of hours. with those tools I have been discovered the competitors strategy, their ads providers, their links and so on.

Cons: At the beginning the dashboard can be overwhelming. Once you are familiar is quite easy. If you compare it with Moz vs Ahrefs, Semrush is most complete in overall, but the others has some key features such as keyword management that Semrush does not have at this moment.

Capterra-loader

It's a SEO tool you should use at some point

May 06, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: SEM Rush makes it easy to spot opportunities. It provides a quick glance of what it costs to bid on certain keywords, phrases in a variety of different countries and the level of difficulty to rank for those phrases.

You can go broad, or very granular regarding specific back links or keyword reports.

Cons: It's a subscription model, it's one of those things where you can use the software for just a short duration, get the insights you need - work on them, and then head back to the tool to look for additional opportunity.

Capterra-loader

I use SEM Rush on a daily basis making gains in very competitive industries based on their data.

Feb 25, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: What I like most are the keyword research tools. I am able to generate thousands of keywords, then sift through them based on competition and keyword difficulty scores. I can drill down further for more valuable insights and even research long tail ones.

Cons: I'm not a big fan of the reports. They're not horrible, just not as intuitive as they could be nor easy to understand for non digital marketers like the clients that one may want to send it to.

Absolutely great.

Jun 29, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It helps me with keyword research and allows me to effectively work on clients to get them the best results.

Cons: The only con is that it is not that easy to delete keywords and add them. They have since updated this feature, but it could be more accessible, in my opinion.

Overall: It's the best SEO software out there.

I use SEMRush in creating keyword articles for africasunset.com

May 21, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. Ease of search for keywords including keyword difficulty and similar suggestion
2. Easy tracking on how my website is doing on search engines
3. Great Continuous tips on what I need to improve on.

Cons: For a month subscription, SEMRush should provide other crucial services such as a paraphrasing software or plagiarism checker.

Overall: Better Google search engine ranking (Until I uploaded plagiarized content and Google penalized me which was not SEMRush fault anyway.

Capterra-loader

Powerful Analytic Tools & Useful Recommendations

Jul 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush is an extremely powerful tool, including position tracking, site audits, backlink audits, SERP volatility trackers, and much more. It's very useful in getting a holistic view of the health of your website.

Cons: The fact that it has so many features could be a downfall, as it is daunting to onboard with the product. It is also a bit misnamed, as it has more SEO tools than SEM.

Overall: Simplistic, yet powerful tools to help optimize your site and your marketing around SEM and SEO.

The toolkits that SEMrush provides are the best I have ever seen and easiest to use!

Apr 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Everything related to technical SEO -- keyword research and suggestions, content ideas, on-page optimization, etc. -- is covered with their super user-friendly "toolkits" and they're all in one browser! It's really hard for me to try to switch between various tools online to try to achieve the same effect that SEMrush does with their system.

Cons: I don't know that I can think of any true criticism of SEMrush. I guess part of me wishes that it was a self-hosted suite of tools rather than being available through the web, but that is so minor and really just a personal preference rather than commentary on the utility of the tools.

Overall: It saves me SO much time and frustration switching between various browsers trying to piecemeal together similar tools from other websites to do the same jobs as SEMrush.

Capterra-loader

SEMrush is a must have tool for competitive search analysis

Nov 14, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMrush is easy to use: you just put in a domain and get data right away. It's a great tool to use to identify search competitors, what's working for you & your competitors, and what's not. You can get basic insights to keyword rankings, and what keywords you share with competitors (your industry competitors might be different than your search competitors). It provides solid data for paid and organic search.

Cons: While it's easy to use, there's only so much actionable insights to get from it. A list of keywords is a good place to start, but all the traffic is estimated from formulas and there's so much more to it than that. As far as tools are concerned, this is not a limitation only shared by SEMrush - there's only so much they can do. Some additional keyword filtering options would also be nice.

Capterra-loader

A great ally to save time, learn from the competition and find new keywords.

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It has been a valuable tool to obtain the data needed to audit and improve the site. But the best thing is the amount of data the competition provides you with.

Cons: I have no major complaints about this tool, perhaps it can be a bit overwhelming when it starts to be used, especially if someone is not very experienced in the SEO world.

Overall: The most obvious would be what I was looking for with it: to improve visibility on the web.

Capterra-loader

One of the best tools for search engine marketing insights

May 04, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I run a digital marketing agency and we do a lot of search engine marketing services (SEO/PPC). SEMRush is extremely helpful in knowing the competitive landscape, industry trends, and discover new opportunities.

Cons: If you don't know what you're looking at, this tool will be overkill. If you're new to SEO or PPC, then most of this will be a second language to you. If you are an expert in your craft, then you'll have no problem with it.

A wonderful way to expand your keyword research and do some competitor analysis with ease.

Apr 21, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SEMRush has been in use for over two years now; as a competitor analysis tool, it has helped me in discovering way more possibilities than I thought I could find without it.

Using the Keyword Planner was nice, but finding complementary research and keywords helped in building better SEO for myself and for my clients.

Cons: There is fierce competition for SEMrush; there's MoZ, there's ZEFO (with the latter being much cheaper in the long run), and SEMRush wouldn't necessarily become my first choice.

Overall: Great option for competitor analysis and finding more keywords than with the average keyword planning.

great seo research tool

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: makes collecting information about best seo practices for our clients a breeze. can even generate reports i can send

Cons: some of the information is not accurate. could use better cleaning to maintain the integrity of their database

Best database

May 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRush is amazing b/c it not only look at great data, but also let's you export everything via XLS, CSV or via API. I also find the intl. data being much better than most comparable tools out there. I am also a huge fan of the competitor analytics piece.

Cons: I think a few features such as the backlinks report are just not developed with much effort. Other tools beat SEMrush tehre

Overall: Huge time saver and competitive advantage.

Very useful tool

Nov 10, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very simple.

Cons: Direct. More information to the softwares. Maybe a direct channel to reply feedbacks.

Overall: We use a lot in our brazilian PR and Inbound Agency. Unfortunately some functionalities are based just in English. Need improvements to localization to Brazilian Portuguese.

SEMrush is a complete digital suite for any marketer.

Jun 08, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush is my goto tool for Keyword Research and its one of the best tool for running site audits. I also love how they show the backlinks and I can easily analyze my competitor's backlinks with this tool.

With the Content Gap feature, I'm able to find out from where are my competitors getting backlinks and where I'm lacking. Once I figure that out I instantly grab those links to stay in the competition. :P

Cons: SERPs rankings are not very accurate I crossed check it many time but while SEMrush shows me the following site is ranking on say X position but when I manually search on Google it has some different position

Overall: Backlink Analysis
Keyword Research (Most important)
Geolocation Kw Research
Running Site Audits

Track Your Ranking and more

Dec 06, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: SEMRush is a great tool. I use it weekly. It is a trusted source of information.
When it says you are gaining or losing visibility, you better believe it.
It will compare you to your competitors.
It tracks free and paid search results.
There are so many things it can do. It will run a website audit. It will track keyword ranking. It can give you backlink information.
I have it send me an email periodically so I can track my visibility against a few of my main competitors.
I trust their information and you should too.

Best SEO tool

Aug 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Although it's a little pricey, SEMrush is very good value for money. It is so easy to use the Social Media Poster and the Keyword Search tool to make sure I'm doing my best. It's also easy to view all of the different clients and projects I have going on so I don't get confused.

Cons: I kind of love SEMrush, so I don't have a con to mention!

Extremely useful for marketing!

Apr 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I am able to run reports that are updated regularly so that I can show my clients how we have helped them improve on the search engines plus show new prospective clients how they can improve.

Cons: No real cons I can think of. Everything has worked swiftly and efficiently for me. I have had one or two glitches over a year but that is understandable.

The daddy of seo/ppc data

Jun 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It does it all, and then some. Great insights for SEO and PPC, SEO audits, Traffic insights etc. Super useful and actionable data.

Cons: I wish it was more affordable for a month, rental is just too much for most small businesses on top of other costs. Because of that I tend to subscribe for a month at a time when needed. If there was cheaper tiers, it would bring a lot more users to the platform.

Overall: Great SEO and PPC competitive insights

SEMrush is amazing for diagnosing and helping our clients.

Dec 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: We love the level of analytical detail and research used that allows us to really dig in deep into the data and diagnose what we can do better, what our competitors are doing and what we need to improve upon to maintain our rankings.

Cons: It gets to be expensive, especially to remove branding - but it paid for itself over and over again. I really enjoyed using SEMrush.

Very easy to use, Exteremly helpful

May 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: What i liked most about the software was the ability to see what the competitors were doing in terms of their SEM research. It gave great insights on how to better calculate ours

Cons: There are some areas where it seems like information is just being repeated. The keyword research tool could also stand to be a bit more concise.

I use SEM rush for campaign insights and organic search monitoring

Jan 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I like that this software can show me my website ranks, seo scores, organic performance, and many other insights I do not get with many competitor software. SEMrush is a great tool for websites of any size.

Cons: My least favorite feature by far is the 1 user being able to login at a time. This creates logistical issues when a team is working on campaign analysis.

Capterra-loader

Great SEO planner

Aug 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Best to check your online brand value and website SEO chek

Cons: Can't get exact backlink of specific sub URL

Overall: Great experience with the SEMrush using it from more than 3 years

Capterra-loader

I'm always surprised by the variety of services SEMRush offers.

Jun 14, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I find the backlink analytics/audit extremely useful. Getting ratings instantaneously on individual links and domains is invaluable.

Cons: The Visibility rating in the Position Tracking product. I have no idea what it does, even after reading the description, and I don't understand why I would care about it when I can just look at my actual rankings.

Overall: Helped me understand my clients' rankings over time without me having to manually check their rankings, gave me great insight about their backlink profiles, and also helped me evaluate which backlinks I'd want to pursue. The Site Audit tool is great for beginners but very formulaic (as expected for an automated tool), so some of the things it considers might or might not be terribly important.

Essential for Any SEO Professional

May 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEMRUSH is just great. It provides you with the answers for everything you need to improve your website SEO-wise. It also provides you with a lot of great information about your competitors and everything is ACCURATE. (Which isn't often the case).

Cons: Sometimes the results take a bit to update after you implement a change but it isn't a big deal. Also, the smaller issues don't really carry a lot of weight so when it recommends you something to keep fixing, you can often ignore it.

Overall: SEO tracking

Crush on SEMrush

Nov 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It gives us the big picture of a target's website. We don't have to poke around multiple platforms and pieces of software.

Cons: Don't get much for free -- quick upsell.

Overall: SEMrush helps our digital marketing team take a peak under the hood in the most time efficient way possible. Saves us time & moneys.

Recommendations to other buyers: If you do SEO, SEM, or social -- I highly recommend it.

Capterra-loader

Very useful tool for starters and medium-sized agencies

Mar 13, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Excellent keyword research, with accurate data and suggestions of related words that greatly extend the range of work.
The dashboard of competitors is very good and allows you to see some that in principle were not taken into account.
I like the interface, it's simple, easy to use and shows what it takes not to go crazy looking for information.

Cons: Unless you know how to use it in full, the price per month can be expensive for small agencies.
The linkbuilding part lacks work, has potential but is currently not very usable.

Overall: It was one of the first tools I used when I started working in SEO and at that time it was a very positive discovery. If they continue to improve the tool, it has a promising future.

Great tool for SEO and doing competitive analysis

Oct 10, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: - Great way to do Keyword search and how you rank for certain words
- Great way of understanding what backlinks you currently have
- Easy way to look at your competition and what keywords they rank for

Cons: It is one of the more expensive tools out there, but overall worth the pricing even for a couple of months to do competitive and baseline research.

A Must Have Software For Every Marketing Team

Dec 23, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMRush is one of my favorite tools for collection market and competitive intelligence on PPC, SEO as well as traffic analysis.

Cons: For new users, SEMRush might be a bit overwhelming because it offers a variety of features and research data. Having video tutorials highlighting best practices might help users to get more value.

Best tool for Search engine optimization

May 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SEMrush is a best tool to check backlinks and optimization ideas for the websites. It provides all the details about link building of competitors

Cons: SEMrush free version provides only 3 times check per day. Full package of this tool is costly in price.

Overall: Maintaining my website to do SEO

Great Competitive Analysis Software

Jul 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Insights into competitors that are easy to share with less technology focused people. SEMrush gives good insights into what competitors are doing that is working on their website.

Cons: Takes some experimentation to get value. A lot of trial and error in the beginning. Probably not the first SEO tool you should buy.

SEM Rush for the basics and Ahrefs for the advanced

Jan 23, 2018
3/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I've been using SEM rush off and on for years. It's always been a great tool for getting me detailed info on my website, a client, or a competitor. It's really well organized and I still use it for some keyword research. It's helped me get a leg up on the competition when it comes to viewing some of CPC campaigns with competitors.

Cons: I think there's often sections that are missing data and that's why I feel like I'm getting an incomplete picture. I'll continue to use your visualizations in presentations but I think there's still a fair amount of work to do in displaying some of competitors and traffic details.

Capterra-loader

Great tool if you are serious marketer in SEM

Feb 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Complete user experience in SemRush is very good. I can navigate easy trough features and projects. I used the software almost 2 years constantly, few months ago I requested free trial, because I am ex user, and customer success responded to my email very quickly and allowed me free trial within few hours.

Cons: Backlink Audit Tool can be better developed, I'm sure it will be soon. Maybe they need more detailed guidelines how to use upcoming features.

Invaluable resource for Online Marketing Teams!!!!!

Nov 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Quick and easy to use and train new users
The level and quality of data is hard to beat
Makes pulling competitive intelligence easy
Gives a new perspective to keyword analysis
Marks major updates on search engines
Gives overall site health
Great customizable reporting features
Automatic reporting

Cons: Can be expensive depending on how many projects and keywords you need
Some of the tactics is explores for SEO are dated and should be removed

Overall: SEM Rush is a product that a marketing team can not live without. It bring tremendous insight into every online project quickly and easily. SEM Rush has allowed us transparency with clients and the ability to pull competitive data and make educated decisions on strategy. The site tracking tool allows you to manage projects, quickly audit a site's health and even see current rank in a quick and easy report.

Recommendations to other buyers: It's the best search tool out there.

Absolutely Love This System

Jan 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great keyword research. Great competitor analysis. Great analysis of your own webiste.

Overall: If you are looking a program that helps you do SEO research, then SEMrush is the program for you. It allows you to do extensive Keyword research and competitor research. It also gives you the opportunity to analyze your own site and see where you are lacking when it comes to SEO. There are many other features I don't even use that I feel would be beneficial, but I haven't been able to use it. Overall I would recommend this program to anyone!

Capterra-loader

A solid all in one SEO tool with great research tools

May 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It has probably the best database to find the keywords for a domain that I want to analyze. It also has a solid audit tool I use regularly.

Cons: The price is a bit more expensive than some competitors, and you don't get to track as many keywords for the money as others.

Easy to to track keywords and comparing competitors

Feb 02, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easily compare and create visibility against competitors websites. Position tracking is very important to us.

Cons: Feedback is sometimes delayed. What we were once receiving updates and feedback automatically weekly, is now drifting to 10 days.

Overall: track competitors seo moves.

Simply Extraordinary Magic is what they should call it.

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using SEMRush since the beginning and they are constantly evolving this platform. From their weekly #SEMRUSHCHAT, to on-site feedback, they want to know how we use it and what will make it better. It has become so much more than an SEO tool for me. Competitive intelligence, research, paid program planning, it does so much. Easy to use, easy to understand, well worth the money.

I use SEMRush for SEO on my own site and clients. Easy to use and full of features.

May 03, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is very fast and has more information than anyone could even use. It's a great way to track keywords and the reporting tool is so useful for any clients that I take on.

Cons: The keywords don't really have a ranking as far as difficulty that makes sense. It only shows the CPC difficulty which is only of some help for SEO.

Overall: Great keyword research, tracking, and reporting tools. Very good for backlink discovery as well.

Essential to organize your SEO and SEM

Nov 16, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: SEMrush has an incredible amount of metrics and warnings that will allow you to take your website to the proposed destination.

Cons: Having so many functions and possible views is easy to get lost when you start using it. It needs an initial learning.

Impressive amount of information (without spending tons of money)

Jun 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Business/marketing/SEO decisions should be based on data. (Just one) Content marketing example - instead of writing an unresearched article that will get lost in the ocean of articles on the same topic, try and use the Keyword Gap tool and then write an article around that gap. You'll understand the value of SEMrush.

Cons: The interface is a bit crowded and it's difficult not to unintentionally skip pieces of information in the dashboard. The learning curve is a bit higher, but they're making SEO/content/marketing jobs a lot easier.

Great for both PPC and SEO professionals

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great for both PPC and SEO professionals to collaborate together, utilize solo, or just to pull some competitive data.

There is no rival regarding PPC benchmarking

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Despite the fact it offers great information related to SEO, the information this tool provide regarding SEM is huge: budget spent on PPC, diferent segmentation layers like country, month, top keywords, evolution of the position of the keywords... The way they display the info is also pretty good, you can compare all the previous KPIs in the same graph in an easy way.

Cons: Very few CONS. Just to say one, maybe I miss the capability of compare more than three websites simultaneously, to have a deeper view of all the metrics and make better benchmarking reports.

Great help for SEO and SEM campaigns

May 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Value for Money

Comments: Our content team has been using this to find the best topics for their copy - it became their favorite tool. It offers a real depth of data that helps make decisions about focusing on particular keywords and phrases that will later serve as a source of traffic to your website. There's also a community around the product. Great product!

Pros: Allows to measure and manage the growth of the traffic on the website. It really helps content marketers in making decisions about choosing the right topics for their posts.

Cons: There are some minor issues with backlinks calculation. The navigation requires time to get used to, it might seem complicated for the non-technical users.

Easy for comprehensive keyword research

Sep 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Huge database of keywords to choose from. Great for comparing against competitors and finding content opportunities

Cons: Limited functionality for other SEO needs. Better tools out there for back link analysis and rank tracking