SEMrush

SEMrush


4.5 / 5
352 reviews

Who Uses This Software?

SEO Professionals, PPC Professionals Social Media Managers Public Relations Professionals Content Marketers and more!


Average Ratings

352 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.95/month/user
  • Free Version
    Yes
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • SEMrush
  • www.semrush.com
  • Founded 2008
  • United States

About SEMrush

SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online


SEMrush Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Alerts/Notifications
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener
  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

SEMrush Reviews Recently Reviewed!


I've used this in a few different positions working on a wide range of SEO campaigns.

May 30, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Cons: If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Overall: It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Capterra loader

I use SEMRush to monitor the SEO health of all my clients.

Oct 10, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Cons: I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Overall: From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Pretty standard for SEO and digital marketing teams

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).

Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.

Capterra loader

Dive Deeper into Your Site's Analytics with SemRush

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.

Cons: I wish the subscription cost was a bit cheaper.

Overall: We are starting our 5th year of business in 2019 and have SemRush to thank for much of our success.

One of the best SEO tools to monitor website health and kw positions

Nov 21, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.

A great one is the Site Audit feature - which sums up pretty much all kinds of issues you're currently having with your website - like craw issues, hreflang conflicts, pages with 4xx status codes, broken links, duplicate or missing meta information.

The competitor analysis feature is awesome - you can analyze your competition and where you stand comparing to them and perform gap analysis - where they rank where you don't, etc.

I like the backlink audit tool, because it was useful in detecting "toxic" backlinks we weren't aware of. The number of analyzed links is low in comparison to our overall backlink profile, but still, it's a very useful feature since it analyzes links based on criteria that detects link/website spam - which saves us a ton of manual work.

Cons: The subscription generally offers access to only 1 user. Adding additional users is costly (which is relative of course).

Overall: Overall, a very rich tool - in information and easy to understand graphics.

Best for SEO

Jan 16, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I have been using SEMrush mainly for SEO and no doubt that it does its job really well in the SEO landscape. Although there are other tools available with regards to PPC, Brand, and Social.

It's great in monitoring our main targeted keywords on both devices, reports are easy setup, customisable and can be shared with the management straight out. Competitive research provides all the tool you'd need to stay ahead with the competition.

Cons: On the backlink side of things, I'd like to see a more strategic way of reaching out to potentially high-value domains. I don't think to send an email to each of the website owners actually worked in terms of exchanging links. Other than that, other suggestion and audit, on page check are all great working together. We have a Thai team who also uses the same tool, however the report doesn't show up on the local language. Which actually is not a turn down, you can still the keywords translated within the tool.

Overall: Being new to the market and having a relatively young business and domain visibility, we are competing with the giants in terms of company size, their history in the business, their domain age. It's a big challenge to even rank against this giants when it comes to organic search. That is when a tool like SEMrush is able to tell you where you are against your competitor and what you can do to beat them in ranking position. And so we did for at least some of the biggest name in the industry. We aim to be on position 1, soon!

Capterra loader

SEMRush is one of the best SEO, SEM, and content marketing tools available, with tons of extras.

Jun 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The design is focused on what you need, and you don't get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you're a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

Capterra loader

Semrush is complete, but slightly inaccurate

Sep 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I love that it's a pretty comprehensive SEO and PPC research and auditing suite. There is simply a ton you can do in Semrush, even in the free version. The site audit is comprehensive, and you're given a lot of different things to look at.

One of my favorite things is the SEO Ideas module where it gives you specific things you can do on each page that will help you improve your organic traffic. While you can figure some of this out through the normal audit, having these extra ideas helps with getting the creative juices flowing. There is also a very large amount of competitive research, content idea generator and so much more. It's astounding what all is there!

I love that some emphasis is put on PPC in addition to SEO as the two often work hand in hand.

Cons: Unfortunately, despite being a comprehensive tool, you do have to keep in mind that not all the data is completely up to date or accurate. Not that it's unusable, but I did find myself wondering why it was showing my PPC campaign's "current real-time" ad was actually an ad I haven't used for 6 months. In addition, I found that many of the links in the backlink audit were not accurate.

This doesn't mean the tool isn't worth the money. But take everything with a slight grain of salt and back up the data with another tool if you can.

Overall: Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools.

The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.

Simple and effective SEO with SEMrush

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is a very effective tool for SEO. It has a simplistic approach and it allows users to see all the relevant data of any websites. It has a very detailed keyword analysis tool that can show many related keywords, traffic data and competitors. The backlink analysis tool is another great feature of this app. I can see all the websites that are linking to mine, their countries and IP addresses, their anchor texts and if the links are follow or nofollow.

They also have this very helpful SEO content template that can help you write SEO-friendly articles. It is based on the top 10 ranking pages of your keyword. I love using that feature because it makes my job easier and I can write a lot of engaging articles that our audience will surely love.

Cons: The only minor drawback I can think of is their pricing. But I can guarantee that SEMrush is worth it.

Overall: SEMrush helped us to rank our target keywords.

How much SEMrush can help in seo tools

Dec 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Seo tools are common in these days for beginners to find right keywords and back links .mainly what users are searching is important. well SEMrush is one of the good software in internet to help you in search results,backlinks,best keywords which your website rank higher and extra.you can use this website for any particular topic .there are so many options in this website to grow your channel.it works for websites or videos or products.SEMrush will give you right domain comparrison also.howmuch volume is searching for particular keyword is most important thing so it is the place you can get all the information.try it

Cons: SMErush is good but they can give keyword suggestions not exact search results because there is one keyword which is very popular but it will show volumes of search results but there is already tons of competiters are there.if this software find some future topics that will help who are using this website.if you add future topics and future videos section people go for that topics and some traffic will divert to that particular topic and everybody get thier share in future topics.if web traffic split in other topics all are happy incliding begginners

Capterra loader

If you consider useful an SEO professional, you must use it.

Oct 10, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The ability to plug in a website URL and quickly see (1) which keywords it is ranking for and (2) what keywords it is buying in paid search is in a word, invaluable. This has on more than one occasion helped me to secure a new client. Thus, the software has paid for itself many times over already.

The Website Audit feature is very good and competitive with anything else out there -- Raven Tools, A Hrefs, MySiteAuditor, etc.

The new SEO Ideas functionality is a very awesome, very promising feature that will definitely keep me renewing for another annual subscription.

Cons: The Link Audit Tool is a little weak. Not quite good enough for me to be able to let go of my A Hrefs subscription. I hope this will improve so I can cut back on my very high "Tool Overhead" costs.

Overall: Lightning fast intelligence about any websites or keywords that I choose to run!

Capterra loader

Wonderful SEO tool with TONS of great data

May 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: They have updated this product a ton since I first started using it. Every update has been extremely useful. I'm able to export a full SEO report for clients - this includes an overall site audit with a breakdown of the site/ what to improve, organic keywords, position tracking, backlink report, link building opportunities, sample PPC ads and they've newly added social media information that I haven't had the opportunity to test out yet. I just learned they offer certifications too so I'm excited to dig into those!

Cons: Very few if any - I don't have any to report. The tool can be overwhelming when you first use it because of the crazy amount of features available. With that being said, (as mentioned) there are certifications and learning tools and once you're able to play around with it, it's pretty simple to navigate.

Capterra loader

Great Platform, and also several tools unique to SEMRush no one else has!

Jun 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.

Cons: My only real complaint is the backlink auditor - while no single backlink audit will ever get it right in one fell swoop, theirs has had issues picking up anything added even remotely recently. That said, there is a way to manually import that data, be it by hand or from Google Analytics, so it isn't a deal breaker by any stretch.

Overall: Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.

Capterra loader

Robust SEO/SEM tool

Jul 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: There is so much functionality to SEMrush, I don't think I'll ever know all of its capabilities. For any type of search research -- whether it's average CPC for an SEM campaign or insights into my competitors rankings -- I turn to it.

I also tend to think that SEMrush's traffic data is a little more accurate than some of the other tools i use (though we all know total accuracy is impossible in our industry) and I prefer it for traffic and organic CTR estimates.

Cons: The design could use some improving. Sometimes I get lost trying to find a particular report -- especially since there are so many options. I also still prefer AHREFS for tracking backlinks, even though you could technically do it in SEMrush.

Overall: Robust software for all of my SEO and SEM needs. It gives me all the data I need to do my job well and with intelligent insights.

Capterra loader

Actionable SEM Data to Profitable Growth

Apr 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.

Cons: The only thing about all the data provided is that its an estimate - so they are not accurate - although they give you a magnitude or direction - they are far from accurate to be used as a benchmark. There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry. There are a lot more things that can be better like the reports can be more intuitive, it's really slow at times, missing data on various sections, etc - can be a handicap at times.

Overall: Extremely useful for PPC Competitor research

Capterra loader

Simply number 1 SEO (and not only) software out there!

Oct 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The biggest advantage of SEMRush is the ability to generate enormous amount of the actionable data on the subject you want to research in. That allows to own the reliable data according to what you can confidently make the right decisions from the perspective of the SEO Strategy. This tool is beyond productiveness if it's used to its full capability. It's an invaluable everyday asset in my SEO projects.

Cons: The only cons I'd like to emphasize is the 'Keyword competitiveness' research tool, which is not as exact as other competitors are having (KR, KF, etc) it's slightly hard to understand for what keyword you should go for. Apart from that, I assume, it's very expensive for the starter SEO guys to afford.

Overall: Overall, this is an invaluable system in my SEO tools I use almost everyday. Totally worth it!

Smart SEO Research

Dec 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Easy to use in-depth backlink tool.

The ability to export all data to spreadsheets for later use.

This tool is continualy being improved and tweaked to keep pace with SEO changes.

Everything you need to see how your competitors are ranking, so that you can replicate their success.

The ability to set up multiple sign ins with the business plans makes it easy to set your VAs to work.

The fact that SEMrush offers a free 14 day trial is a big plus. It is longer than other similar too providers allow, which is a very good thing. Just be sure to cancel properly if you decide it is not for you.

It is particularly useful for generating content ideas that will actually draw in traffic and grow your site.

Cons: In general, customer support is excellent. Typically, they reply within a day, often less. But, it is clear that every now and again they get over stretched, so can take a little longer to get a reply.

The monthly subscription is costly, but having said that this tool is one of the cheapest. So dollar for dollar it actually does represent excellent value for money.

Overall: I have always had a positive experience with SEMrush. They are a supportive team and it is relatively easy to find up-to-date tutorials to help you to get the most out of their suite of tools. New features are being added all of the time, so the SEMrush team does a very good job of keeping pace with the changing world of SEO. They are clearly active in the community and work hard to share their expertise. With their 14 day trial offer you really cannot go wrong.

SEMrush gives me a lot of advantages over my competitors!

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I am a SEMrush user for the more than five years and it keeps on getting better. It gives me more confidence doing SEO because of the data it provides. SEMrush helped me to achieve higher rankings on the search engine. It has lots of advance features and all of them are really useful.

Doing keyword search is a breeze, it has a large database of keywords and most of the results are relevant. The backlink analysis is also a useful feature but it needs a little improvement. Whether you're doing SEO or PPC, SEMrush is a must-have tool to stay on top.

Cons: Their pricing is not for everyone and the backlink analysis tool needs a little improvement. It can't see my recent backlinks.

Overall: I am pretty satisfied with SEMrush. It is a great online marketing tool.

Capterra loader

SEMRush is SEO Power

Nov 27, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush is a full-fledged powerhouse for SEO building strategy and SEO audits. It's pretty beefy, so I would only recommend it if you have the time and patience for SEO, as the software gives a ton of outlets in looking up actionable items for your SEO Strategy. The first thing that I really liked with SEMRush was the initial SEO audit of my site -- I was able to see what's good and what's bad about my SEO, and the quick errors or warnings for title headers and ideas for gaining more traffic was awesome. Moving on, I found their analytics just as good as Google Analytics, showing me where my traffic is coming from and where I can improve my paid search positions. I haven't used the Social or Content aspects of SEMRush but social listening looks to be baked in well and integrated nicely. If you're in the market for seeing how your organic and paid search traffic plays a part, and then strategizing in how to improve your overall position against organic search and then your competitors, I'd recommend SEMRush.

Cons: SEMRush is pretty awesome, nothing to dislike, but there's a learning curve and steep one in understanding the metrics behind what SEMRush shows you. If you're new to SEO, it'll be a bit tough in my opinion in understanding what to do in all the action items. However, if you have the patience, it'll work out.

Overall: I think SEMRush is a valuable tool in SEO strategy and audits. It's helped us identify what we can improve on and there's a ton more to it. This is a great tool for not only a solo-preneur who's in the market to understand how and what affects their search ranking, but also for an agency who manages SEO for their clients. Nothing to dislike considering the fact social listening comes included with SEO listening, which social profiles play a huge role in branding and reach nowadays.

It keeps our website stay on top!

Oct 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I use SEMrush to monitor our website. I can quickly see if our site has improved or declined. It also allows me to quickly see our traffic stats. Tracking your keywords is fast and somewhat accurate. Scouting whose ranking in the Top 10 is also available. Although, the data might be a little outdated.

Doing Keyword research with SEMrush is very easy. They also offer keyword suggestions and related keywords that helps me find new content opportunity. The Domain vs. Domain feature is a really helpful tool to compare other domains with our website.

Cons: I don't dislike anything about SEMrush. It is all that I need for an all-in-one SEO software.

Overall: SEMrush is our main SEO tool. It is a feature-packed software.

SEMRush is a great short term SEO helper

Feb 15, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.

Cons: Price per month is steep, and a waste of money in my opinion if you aren't going to really milk as much usefulness out of the product as possible. Like most tools, traffic is reported incorrectly on competitors' websites since that data isn't publicly available. Crawler leaves a lot to be desired from an accuracy standpoint.

Capterra loader

Semrush: An Invaluable Competitive Intelligence Suite Tool For Digital Marketing.

Dec 25, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The semrush tool is a very powerful tool that allow you to check your competitors strategies and gain competitive intelligence , it can give you in depth insight about the pros in your domain/business niche, what they did and how they got there, it is a tool that can turn your business from zero to hero within a short period of time. it unleashes the secrets of the top people in your business niche and do so much more, some amazing things that you can do with this tool include:

1)See your competitors best keywords, the keywords that bring them more traffic and boost

2)Uncover your competitors budget and Ad strategies.

3)Get to know where your competitors and other top people in your domain are building links(banklinks) and how they are doing it

4)Get search engines reports and in depth analysis on your competitors

These are few among the many amazing things you can do with the semrush tool, i bet that if you can lay your hands on this tool and do things right, you will come out well ahead of most people in your business niche.

Cons: Because semrush is a very powerful tool, it has a very large database,as such a simple keyword research can bring 80 pages of the keyword, such massive keywords can make you a bit skeptical on which keyword to go with

Overall: I have been benefiting from this powerful tool right from the time when i started my career as a blogger, it has helped me reach substantial heights in my blogging career and i can proudly say i am doing very well in my niche, all thanks to the brilliant minds that came up with such an invaluable tool.

SEMrush has the basic to advanced SEO tools that I need!

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I am a big fan of SEMrush! It has all the tools that I need to do basic and advanced SEO/PPC campaigns. It helped me to achieved higher rankings and to maintain it. They have a huge database of keywords, so doing keyword research is easy and works wonderful. It gives me a lot of keyword ideas and more topics to cover.

I'm also having a pleasant experience doing competitors research. It allows me to see their keywords and backlinks. It helps me to work faster and to be more efficient. SEMrush helps me to save more time and to do more productive stuff.

They also send me emails about new features and marketing strategies. Lastly, their customer support is superb!

Cons: I wish they can lower their price a little bit. Some startups may not be able to afford a subscription.

Overall: Certainly one of the best SEO softwares! Good job SEMrush!

Capterra loader

Great to understand how my site ranks

Oct 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I use the free version for my small e-commerce website. I have been able to link up my social media accounts so I can keep track of how they are doing and how much more (or less) engagement they each get week-on-week/ month-on-month. I've input my competitors so I can see how they are doing when comparing to mine (it's nice to know if my rankings have reduced and others have, it's perhaps a seasonality thing) SEMrush gives you masses of tips to help you improve your website, really drilled down into tips per page. My account is limited as it's the free one so I get updates monthly as to how my page tips are doing (such as I need to add ALT tags) but I actually like monthly reviews as it gives me plenty of time to get cracking and make a dint in my to-do list.

Cons: I get popups all the time, even when I'm in the same session, to upgrade my account. I'm only a small business so forking out each month isn't on my plan at the moment, so I'd like to be able to stop popups from appearing altogether.

Overall: I'm able to monitor how my website is doing when compared to the competitors which I have set. The weekly and monthly emails help me keep momentum and have my to-do list firmly at the front of my mind.

Great SEO tool with some industry leading features and some areas which need improvement

May 07, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: SEO is a great tool for site audits and keyword research. You can use this tool to check on your own site's health along with your competitors' sites. Finding new keyword opportunities and monitoring your current keywords is where this tool is the strongest in the industry.

Cons: The backlink profile on SEMrush isn't anywhere close to it's competitors. However, it does a decent job of getting most backlinks but if you are using this tool as your only backlink analyzer, you will be missing some key data.

Overall: I found that this software was great for auditing your site's health and spying on competitors. You can get great keyword ideas, check for any snippets you may have gotten, and monitor most of the key metrics when it comes to SEO.

Best tool for SEO and PPC

Oct 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Very effective tool for Site Audit, Position Tracking, On Page SEO Checking, Social Media Tracking, Brand Monitoring, and Backlink Audit.

Position Tracking is very effective and accurate, we can track our SEI keywords position for any countries.

Site Audit helps to find broken links in our website, Incorrect pages found in sitemap.xml, broken internal JavaScript and CSS files, duplicate content, missing title tag and meta tag, Page with slow load speed, not crawled page and lot more.

Useful to find competitor's Ad copy, Ad placement, keywords and display ads of our competitors.

Very useful to find competitor's backlinks.

Domain analysis helps to find overall data about that domain.

Cons: Keyword Position mismatched while receiving algorithm updates.

Overall: An essential tool for SEO and PPC.

SEMrush improved my content marketing strategy!

Oct 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is an amazing all-in-one SEO software. I mainly use it for content marketing and keyword research. It can reveal a lot of keywords from my competitors that I can use for my content or articles. I can also see who's linking to them and how many. I can use these data to improve my content marketing strategy.

Their dashboard is very straightforward. I can see the traffic data, organic and PPC keywords, backlinks and organic position distribution of any website in an instant.

Cons: For me, SEMrush has no flaws. I liked it and it has a great value for money.

Overall: SEMrush is the main and only tool that I use for any online marketing work.

Capterra loader

Easy to understand data

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: SEM Rush hit it out of the park for a great, entry-level and advanced SEO SAAS. It's very easy to train staff about SEO, what aspects should be considered in contribution to the overall condition of a site and how to correct them.

Cons: Some formatting of the reports could use help. Ability to have longer (not character restriced text entry boxes) and bullets, or numbered lists.

Overall: This tool and the information that it provides has allowed me to easily train staff and deliver useful, engaging and important, validated information to our clients. From this we have better, meaningful relationships and are able to bill more since we can accuratly show the work, and intended results. The UI is great too!

Capterra loader

The best whole marketing platform

Jul 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We were wondering how can we achieve great performance for us and our customers in online marketing area. After discovering semrush our expectations were met. We did find all those marketing channels to be explored, used and to be able to add value. All those spreadsheets and data really caught my add when displayed as charts diagrams. We now know where to spend our marketing budget, were our competition is spending theirs and what to do.

Cons: The lack of some keywords based searches for your target location: Austria, was a litle trubbling at first, but we did find those searches differently and could relate to those.

Great but expensive software

Sep 12, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We used SEMrush for a couple years and it really was a game changer for us. The features added while we were subscribed went way beyond search engine marketing. It really helped track everything regarding your online presence. The data they have for search engine marketing and keyword tracking is incredible.

Cons: The software took a little while to learn, the worst thing about the software is that it's expensive. Depending on what you're using it for, it can either be a drain on your company or make you insanely profitable.

Overall: I'd highly recommend it to anyone that centres their sales through CPC, SEO or social media marketing.

A great way to boost your traffic

Nov 26, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is the perfect ally to manage and deal with online marketing tasks. It includes many different features to create target-oriented content, using pertinent and effective keywords in order to optimize any sites.

SEMrush allows developing an effective content strategy and optimized contents for SEO. SEO audit, backlinking opportunities, and reporting tool are some of the useful features available

SEMrush also offers a useful overview of your competitors' marketing strategies, tracking their keywords. Thanks to this online marketing suite you will be able to effectively invest your time and money in creating great contents and campaigns that will surely convert.

Cons: SEMrush has a large number of features and for this reason it has a high learning curve. Some features may appear really complicate but once you have learned how it works it will surely satisfy any request.

Perfect for large, multi-site marketing agencies, but at a cost

Oct 23, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush is a must-have tool for Search Engine Optimisation. It offers a number of tools that help with everything from keyword research, right up to tracking the finer details, such as keyword rankings. In addition, it has features that help you slice-and-dice Google Analytics data.

Cons: It's clear that SEMRush is great for agencies or large corporations who wish to keep a watchful eye over their web properties, however, for a local business, SEMRush is costly.

Regular design changes and feature changes to the platform can make it confusing to use, as it changes from one day to the next.

Overall: Overall, SEMRush is an extremely insightful tool that can surface the key metrics of a website's performance in search engines at a glance. It helps solve the problem of "why is traffic down this month?" by recording key events against traffic graphs, such as Google algorithm updates.

With new tools being added and old ones updated constantly, I always find a new way to make use of the platform.

A great all-rounder with lots of insightful data

Jul 15, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: SEMrush is one of the leaders when it comes to tracking the performance of a website, and also has a whole lot of useful insights to discover new opportunities, particularly when doing keyword research. Simply enter a keyword that you think is important in your industry and SEMrush will provide data around how often the keyword is used in search, and estimated CPC if you were to bid for it in Adwords. But the best bit is that it also gives you similar keywords that have high search volumes in order to help you make a decision on which keywords to target. This is also available across several other countries. You can also use SEMrush to track your visibility for paid or organic search, along with estimated traffic for a website over time, so it's one that I check regularly. SEMrush have built a community around the product, with a strong blog and some interesting discussions on Twitter via the #semrushchat hashtag.

Pros: Nice clean dashboard overviews with graphs and charts to give a quick overview of a website Lots of other useful tools to check everything from backlinks to competitor research free version that is good enough to pull out some useful information Affordable, with plans starting from under $70 per month

Cons: The site you want to check has to be fairly well established before you can get much useful data, so not very useful for small or new websites

Capterra loader

An okay tool for quick SEO insights and report generation

Jul 21, 2018
3/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons: I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Overall: Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

My weapon of choice! A great tool for SEO professionals.

Oct 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like that I can quickly see the stats of any website. I just plug the URL and I can see the website's data in just a matter of seconds. Doing keyword research with SEMrush is also fast. It allows me to see suggested keywords and related keywords to further enhance my research. And the end result is A LOT of useful keywords that I can use on my content or articles.

Their traffic data is pretty accurate in my opinion. It also shows if there is a Google update on a specific date.

Cons: A minor drawback is their backlink analysis. It looks like it doesn't pick up the site's backlinks that much. It can take some time before they showed up.

Overall: I am a big fan of SEMrush! I love doing keyword research with it. It helped me rank high on search engines.

SEMrush makes online marketing easier!

Dec 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I am using SEMrush to monitor the websites of our clients. It is easy to learn and has a lot of tools to help us succeed. Working with it is fast and very accurate. Just type any URL and it will quickly show the site's statistics.

It has a large database of keywords and it can detect almost all the backlinks data of our clients' websites. It can also show our rankings and top pages. Making a report is easy and the layout is beautiful.

Cons: The only minor drawback is the price. It is a little bit expensive.

Overall: We ranked our client's websites with the help of SEMrush.

Capterra loader

This is one of the best content marketing tools out there for Website optimization

Dec 16, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Fantastically built competitive analytics that grades competitor efforts and ranks top of the pile competitors in a specific niche has upped our game in the SEO optimization niche. It's overall a great tool that has taken our SEO management to different heights. Previously, I have used Google Keywords as a SEO tool but now with SEMrush I have no need for that as the keyword ranking tracker and inbuilt keyword research tools really is all we were looking for.

Cons: The one drawback is that it took our marketing department a while to get going with SEMrush, it wasn't a walk in the park but once we internalized tutorials and a few support sessions it's been easier. The reports generated need further refinement as they err on the side of complex

Overall: I was hesitant at first and tried our the free version before upgrading to Guru, now I have a fully Pro Business account and have few regrets

Capterra loader

Best SEO platform

Nov 14, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: -Ease of Use

-Features for SEO

-Adwords and Analytics integration

- Mobile Usability

- Community Meetups

- Content Collaboration Tools

-Analysis of Website and Remedies

Cons: -Pricing seems a little high

-Dashboard needs to get uncomplicated

- customization of reports

Overall: It is a great product for content marketing community. It collaborates content, marketing and SEO under one platform that can help a business utilize their website and hone marketing strategies. We have been using it for 3 years now to a great effect. From single digit users to 4 digit users a week on our website straffic was made possible by SEMrush.

It helps my online business a lot!

Sep 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is an easy to use SEO/SEM tool. Its user interface is a thing of beauty and it is easy to understand. I mainly use SEMrush to audit my website. Tracking keywords are pretty accurate. It can also detect my backlinks accurately. I can say that they have a large database and powerful crawlers. Pricing is competitive and in my opinion, it is worth it.

Cons: I hope that they update their Keyword Magic Tool regularly so users can find out exactly what are the pages ranking in the SERPs.

Overall: Very pleasant. I love how fast and easy it is.

Great for SEO beginners like me!

Jan 02, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like using SEMrush. It's fast and easy to use. The dashboard or the interface is straightforward. I can use all the basic and advanced features of it even if I'm just a beginner. SEMrush helps us to create content that our audience will love and to find more keywords to provide more in-depth content. I can quickly see my keyword rankings, backlinks and traffic data within seconds.

Conducting a site audit with SEMrush is a breeze. They provide a useful tool to check my website for any errors and how to fix them.

Cons: Their pricing is quite high for startups or freelancers. It is well suited for agencies or bigger companies.

Overall: SEMrush helped me to improve my rankings!

Excellent All-in-one Marketing Toolkit

Jan 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: There are so many useful features in SEMrush, but my favorite is advertising research where I can uncover our competitors ad strategies and their exact ads (context+display ads). I love that you can split it into countries as well. Another cool feature is keyword analysis.

Cons: Site audit feature could be improved to simplify SEO work when you need to find quality websites which could link to your website. Also I would like to see top 1000 most visited websites by country.

Overall: This software saves me lots of time than if I did research myself.

A great tool that helps me grow my online business.

Oct 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is a powerful and straightforward all-in-one SEO tool. For a Web Developer/ SEO like myself, a software should be easy and fast.

Fortunately, SEMrush fits the bill. I liked its user interface, the color combinations and the easy to read font or text.

There are a lot of useful features like domain overview, organic keyword research, backlinks analysis, traffic analysis etc., The Keyword Magic Tool feature is helpful if you want to a quick glance of whose ranking in the first page of Google.

I also loved the Domain vs Domain feature, it allows me to quickly see the keywords of my competitors, their rankings and how my website fare with them. My overall experience using SEMrush is pretty awesome. I can work fast and with a single click of a button, I can see all the important SEO data that I need to see.

Cons: I wish they implement a live chat support so they can answer questions immediately.

Overall: I love using SEMrush. It is easy to use and it is a great tool for every SEO and internet marketers.

Essential SEO Software

Feb 16, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The Keyword tracking and audit features are the absolute lynchpins of any good SEO campaign. Being able to track your keywords over time, in different locations and on different devices is totally brilliant.

Cons: There's not a lot to dislike. The Social Media tool could be better in truth, connecting to the different accounts can be a bit of a pain.

Overall: Being able to gain that extra level of insight on a campaign makes all the difference. Also SEMrush are not resting on their laurels, they are constantly adding new features which make the software even better value for money.

The best insight in paid advertising we ever got

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We use it for analyzing our competitors advertising, we can create and match all their budgets and campaigns with even better and creative ads and promos. It is a great spying tool and it does the job insanely well. If you want a big edge over your competition this is it for all your advertising success.

Cons: It depends on the region you are researching, forsome regions, we being a very niche store and in a strange language, not all the ads are succefully revealed or the estimates being 100% accurate.

Capterra loader

Tons of Actionable Data On Demand

Apr 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I found SEM Rush provided a great amount of actionable reliable data that was available on demand, that allowed me to confidently make data-driven decisions in regards to SEO strategy. The Audits provided a solid guidance for highlighting errors and optimizing sites.

Cons: Sometimes data restrictions could be somewhat limiting for larger enterprise level sites and given the amount of competition in this space, the pricing is a little high.

Overall: Accurate data to develop actionable SEO strategy.

Capterra loader

Worth it for any digital marketing company

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Helps you market your company online by helping to improve keyword rankings by letting you see what keywords to use, how you currently rank for them, and who is your competition. Allowed me to schedule posts for social media accounts and see the feedbck from everything I posted on how it was helping our companies website.

Cons: It's a lot to take in so you for sure need to sit down and play around with all the aspects of the software so you can understand it.

Capterra loader

Powerful set of tools needs a UI overhaul

Sep 09, 2018
5/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: There are tools in this deep and wide suite that I didn't realize I needed until SEMrush showed me not only how important they were to placing in search but also how easy some of the steps were in implementing.

There's so much here to play around with and it does far beyond keyword research. It's a learning experience as well as a set of tools.

I also really appreciate that the free tier (one project) isn't all that limited.

The Social Poster has the best Chrome extension for scheduling posts that I've ever used with its integrated calendar and device preview. You can schedule repeat postings right within the extension.

The tools devoted to competitor research are invaluable!

There are some decent free courses offered as well.

Cons: The app is slow-loading and not always responsive. Also, the UI really could use some work, some streamlining, fewer dead ends, more inline help.

I'm not sure as a brand experience it's very well-thought-out.

Overall: If I were an agency, this probably would not be my only tool but it absolutely would be my main one. I can't recommend it highly enough for anyone serious about serps.

Review of SEMRush

Aug 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Packed full of insightful information that aids in understanding not only more about a client's website but also their competitors sites and marketing activities.

Cons: Very expensive and a little bit of a learning curve for new users on my teams. Their pricing model is by seat which is sometimes a little difficult in a digital marketing office setting.

Overall: Main purpose is for ongoing technical site audits and competitive insights on our client's competitors PPC campaigns.

Little bit of everything

Sep 08, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush offers a bit of everything: keyword tracking, auditing, on-page, ad performance, competitor tracking, social tools and an Adwords campaign builder. For the price, it offers really good value from a range of different things. It's super easy to use, has a good database of keywords and offers bespoke keyword tracking.

Cons: As an SEO tool, SEMRush has become bloated and fallen behind it's competition. It's backlink reporting functions are not as detailed as that which you might find in a tool like AHrefs and you'll often see things in search console that SEMRush hasn't picked up. The auditing tools don't compare to specific auditing tools like Deepcrawl or ScreamingFrog.

Overall: Overall, for a startup with a focus on good SEO practise, SEMRush is a good option, but you'll quickly want to graduate to an array of point solutions that solve individual needs better.

Your SEM tool that won't disappoint you

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: 1. A feature-rich tool for marketers especially SEO professionals.

2. A great tool to spy on your competitors, see their rankings, check their backlink portfolio, and more.

3. It has a decent backlink analysis tool that lets you monitor backlinks that you acquire.

4. Keyword research is really one of the best.

Cons: 1. It is expensive especially for small businesses and startups.

2. The backlink and SERP data gets updated by SEMRush with a delay. When compared with Ahrefs, SEMRush takes a lot of time to index and show new backlinks and this lag is irritating.

Overall: SEMRush is a great all-in-one tool that does a lot of things for you. Most marketers, as I know, don't use it to its full capacity. It provides you with tons of data and information that you can use to stay ahead of your competitors in the search engine marketing game. Recommended.

My Main SEO Tool

Jan 13, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Does everything pretty well. Excellent at estimating competitor organic traffic and rankings.

Cons: Backlink reporting is still all over the map, with old links showing up as new, etc.

Overall: I've used most of the SEO tools out there. Been doing SEO since 2000 and SEMRush is now my #1 tool I use every day. Good all-around tool that has the basics covered (rankings, backlinks, keyword research, audit, etc.) I also use specialized tools to get better data that SEMRush provides, so it's not perfect.

Moz and Ahrefs are the two main competitors. I prefer SEMRush to Moz for most things (faster/better updating of links, rankings). I'm still demoing Ahrefs so can't provide a comparison there.

Recommendations to other buyers: I recommend a trial to compare with your current software.

Capterra loader

Good tool for keyword research

May 07, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I do a lot of PPC and SEO work, and something like SEM Rush has proven very valuable to figuring out how to prep and see out a campaign. The keyword research tool allows us to get a glimpse into what our competitors are doing so refining strategy became a breeze. Everything was presented in a clean-looking dashboard, so I was able to get what I needed quickly. Any software that can help cut down on research time for PPC and SEO is a good one in my book.

Cons: While I understand that keyword research tools are not perfect, there was some information presented in the software that wasn't helpful in my research. Sometimes, extra digging was required to find long-tail keywords that would have made a difference in my campaign. I also questioned some of the PPC feedback.

Capterra loader

A complete SEO, SEM toolkit

Jul 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This is a complete webiste for monitoring, testing and implementing a great deal of marketing strategies, from SEO to PPC to social media.

It has all the functions with custom reporting and a great dashboard to use it for all kind of businesses and local keywords.

Cons: The reporting tools should be more customizable, the templates have a roughedge on them, if you present them to a customer they may not appriciate it fully.

One of the Best SEO Softwares

Dec 06, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Tons of data at your fingertips. Great API.

Overall: I use SEMrush on almost a daily basis as an SEO professional at an agency. It's keyword research tool is a good competitor to Moz's keyword explorer. The API is super flexible, so you can integrate a lot of the reports into things like Google Sheets. I love the domain vs domain features, where you can get common keyword reports across competitor domains. Another great feature is the SERP Features...feature. It's an invaluable tool to look for opportunities to get instant answers or other rich snippets for my clients.

Capterra loader

The best in the business

Aug 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush helps us tap into the wider world of SEO and keep up with changing trends, their ever evolving toolset surprises me on a weekly basis. The simple and automated reporting is perfect for keeping an eye on storm SERPs during high change periods and the Ideas section gives us new ways to improve our own site.

Cons: The keyword scaling is a little counter-inuititve, and the customer services a little pushy at times. We were looking to upgrade from Pro to Guru, but they were insisting we pay Annually rather than monthly.

Overall: It helps us stay ahead of the competition in our SEO activity.

Capterra loader

Semrush, the best SEO/SEM tool for web analytics

Aug 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush allows you to do complete searches of keywords, study the competition, find links easily to your website, indexing status, and many other things.

Minimalist platform and understandable at first sight

Real statistics, very accurate and that can be compared with other professional software such as Webmaster Tools or Google Analytics

Cons: Does not have direct connection to other similar tools to compare statistics and improve results

Social metrics are weak and the Audit Tool can be better

Overall: It's been 4 years since I used Semrush as an analysis tool for websites, measuring the CPC of a campaign, as well as understanding the project structure of each of my clients and personal projects.

Unlike its competitors, Semrush is quite affordable and represents benefits for large and small online projects, even from the free version

Use this tool everyday!

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Extremely useful for SEO purposes - ability to check on rankings, link building, social media, site audits etc.

Can also share read only access with clients.

Email support is pretty quick too.

Cons: Very expensive and find that you can run out of keywords to track quite easily (with a hefty price increase for more).

Search volume not entirely accurate either.

Overall: Great tool that our agency uses everyday without fail!

Best SEO web software on the market

Jun 07, 2017
5/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Has a large database, great support, awesome exports, and (a bit off topic) hosts #semrushchat - a weekly tweetchat to get up to speed in the industry and on how best to use SEMrush.

Cons: It's spendy, and the tiers do not offer much more value, except for maybe the one thing you want that cannot be justified to your superior when looking to increase tool spend.

Overall: You crush competitors when doing SEO using SEMrush as your instrument of choice.

Capterra loader

A must have tool for monitoring and improving organic traffic

Nov 27, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The number of options available to track keywords, do keyword research and discover insights into content performance.

Cons: So many features and options, it sometimes feels like I'm not getting the complete benefit that I should be.

Overall: It's a great tool with excellent support and lots of available training. It is extremely powerful and provides insights into multiple methods of increasing organic traffic and improving search engine results.

Semrush, easy to use, yet powerful.

Oct 27, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: Semrush is a very easy Seo solution that suits each and every needs I may have in my day to day routine. I use it to track my keywords and my competitors', and also check how my websites behave in the Serps.

Cons: Semrush has its flaws, but they're few. The datas are not really accurate, regarding the natural trafic, and some variations don't reflect the reality. But, no tools whatsoever is 100% accurate.

Capterra loader

Great website optimisation tool

Dec 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Easy to use software, even for beginners. If you want to optimise your website and use the right keywords that will put you on top of every Google search, look no further. You can check competitor websites and see how they are doing keyword wise and apply what you learned from your competitors to improve optimise your page. Gives you the overview of the most searched keywords relating to your area of interest, so that you know what keywords to use in order to get on top of the searches. The software has about 20 different capabilities which you can use to optimise your website. The best part is that you can use it for free for 10 keyword searches, in this way you can see what to expect from the software.

Cons: No cons. Great software, used it for my 3 websites. Unfortunately nothing guarantees you success, it's all about luck and a bit f hard work.

Capterra loader

A must have tool for SEO's

Dec 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I have been using this tool full time since 2013 and rely on it for in depth research as well as reporting for 100+ clients. It has an easy to read dashboard which makes for great reporting to clients. The features are always being updated and SEMrush is constantly asking for feedback to make their tools better. They are known leaders in the world of SEO and have some of the best people working over there. Follow them on Twitter for great insight and industry direction.

Cons: It's a paid tool, which is why it is so great, but some clients are willing to sacrifice updated data for cost savings. I will say the backlink features are sub-par and often have outdated info.

Overall: Love it and couldn't be as successful without it.

Capterra loader

You can't be a digital marketer without SEMrush.

Jan 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This is the most comprehensive SEO tool on the market. Digital Marketing tools usually focus on a specific aspect of digital marketing like link building, content, technical. However, SEMrush is pretty good at just about everything. Most agencies will use several tools, but if I had to pick just one it would be SEMrush. Even though it's comprehensive, I think it's best use case is keyword research. I find it to be the most accurate and reliable.

Cons: It can't be perfect all the time. I still double check with Google's Keyword Planner to get my final search volume counts. I find it that SEMrush sometimes overlooks valuable long tail terms.

Overall: I believe keyword research is it's best use.

SEMrush provides me the research data I need to run my business effectively.

Aug 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Love the ranking features and the ability to be able to see how I stack up amongst competitor websites. I use SEMrush regularly when it comes to keyword validation. It has made my SEO efforts that much easier using their website and detailed analysis. It is one of my favorite SEO tools and one I highly recommend.

Cons: It would be great if historical data was available at any user level. I find this to be a valuable resource for any user, so making this available at the lower membership levels should be a consideration

Overall: I've ranked better for competitive keywords. I've generated new ideas from the analysis that I've been able to perform and it has increased gross advertising revenues for some of my affiliate sites.

Great Tool!

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love that you can manage and maintain a holistic approach to an SEO Campaign through the SEMrush platform. Every aspect of the campaign is covered.

Cons: Non really a con but there is always a new features being added meaning there is something always to learn and master.

Overall: Managing sites from build to continual optimization through to auditing and managing links has been excellent for us.

SEM Rush Review

Oct 23, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like the site audit features. I can quickly run a site audit that provides information for site optimizations. I also use the backlink features. Very easy to disallow negative or toxic backlinks.

Cons: The only negative I have had with SEM Rush is my own lack of training with the software. I believe our agency is only using a small part of the application. I hope to learn more about the product in the future

Overall: We use SEM for competitive research, site audit, backlink audits and keyword research. SEM Rush is great tool for us.

easy to use, informative

Jul 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Love how easy it is to pull reports and have the option to customize them. Also I love the competitors feature and the visibility chart. It's very helpful to show clients that information.

Cons: Limits on the number of projects and keywords you can have. Also the number of users for the account.

Overall: Custom reports, useful competitor information and historical data on rankings.

My personal view of semrush

Nov 29, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: I like this software very much because it very easy to use. all i got some real result with in a seconds. i can easilt track my all keyword which rank or not. that's why i like most. i can track my all competitor data at once. i use lot of software like seo powersuite is good but not to very friendly. i test my client site in seversl software but i can not get correct resualt in Techallnews Inc.

Cons: they need to regular update their database. otherwise all ok.

Very Good Multi-Purpose SEO Tool

May 16, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is a great multi-purpose keyword tool: it's helpful for discovering new keywords to target, identifying keyword phrases you may not have known your site was ranking for, and identifying competitors' target keywords. Even better, it identifies both paid and organic target keywords for competitors, and provides intelligence about how they are using AdWords.

Cons: Entry level pricing is high; it would be great if there were a lower starting price point for consultants and small company marketers who don't need 10,000 results per report. In addition, while SEMrush is very strong on keyword research and tracking, the newer areas of the software (like social listening and backlink analysis) aren't as mature yet. There are better tools for these functions. But if SEMrush can catch up, this could be a killer all-in-one SEO tool.

Overall: The biggest benefit was for SEO audits; this is a very helpful tool for setting a baseline and discovering the strengths and weaknesses of a site from an SEO standpoint. Longer term, it was helpful with keyword research and tracking, and for analyzing competitor AdWords campaigns.

Capterra loader

It is one of the must-have tools in the digital marketing business

May 23, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It helps me understand how and where my SEM campaign budget is being spent, measures my Social Media posts performance, projects their visibility and much more features if you want to mine your data for insights or optimization phases.

Cons: Personally, I do not have any thing I dislike about this software. It is reliable, simple yet packed with information about your digital maketing efforts or simply just your SEM campaign.

Overall: I improved my SEM campaigns revenue in 42%, in the first Q, and 23% more on the 2nd Q.

Capterra loader

My favorite all-in-one SEO Software.

Jul 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEM Rush has a huge amount of features and they are always adding more features to the platform. If you need to track rankings it can do that for you. If you want to do keyword research, this is one of the best applications out there; especially if you want to do competitive research for keywords. Navigating is super intuitive and the software does a good job of just about everything. Audits are easy to perform and track. Really, for the price you can't do much better than SEM Rush.

Cons: There are so many features that you can get a little lost at times. Keyword tracking leaves something to be desired, but the fact that it's included at all is pretty impressive.

Capterra loader

The one tool

Jan 01, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I was asked in a job interview which single SEO tool I would use if I had to pick one. I said SEMrush. It does many things you need everyday as an SEO, some very well, some not industry leading, but as a collection this suite is the best on the web.

Cons: Some of the link intel functions don't offer all the filters I need.

Great for in-depth SEO and SEM keyword research for your website and competitors

Mar 13, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money

Pros: The team and I use this software on a very regular basis for conducting keyword research at the start of an SEO campaign. Their competitor insights also make it easy to determine how a website stands up to competitors in the search results. They've also recently launched some new features such as the 'keyword magic tool', be good to see how these develop in the future.

Cons: Ability to generate some custom reports for campaigns would be nice. It can also take a while to get your head around using this tool as there's just so much information available, so I would recommend you factor in the time it takes to really get familiar with this in order to get the benefit.

All-in-one search marketing platform

Jan 11, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Great for competitor analysis.

Covers a great lot of countries, more than other SEM tools I tried.

"Competitor research" and "keyword research" sections are very well developed and the strongest part of the tool.

Useful both for SEO beginners and more advanced.

Constantly updated - new features are introduced very often and users can always take part to betas.

Great value for the price.

Cons: Keyword sets for competitive research are updated often - which is good, but it makes harder to compare overall visibility over time.

Backlink analysis is not as strong as other dedicated tools (some backlinks missing, etc).

The to go website for competition research

Jun 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Great futures and updated info

Great info for PPC and seo tool tips, analyze and implement changes and see the efects

Cons: The technical seo audit is not accurate, it must be redone, some futures are obsolete

the ideas for gaining traffic should be rethinked as general guidelines, not copying links from your competitors.

The Best SEO Tool

Aug 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush is everything you need for SEO in one place. It has all the tools that you need to keep track of your important SEO metrics and analyze your recent efforts. The site audit tool is one of my favourites. It has helped me discover a ton of issues with my website that I didn't previously know about.

Cons: Integrating SEMRush is a bit troublesome if you're not the owner of your domain on Google Search Console (say, the CEO is). It can be a bit of a pain to have to contact that person in order to get them to add the SEMRush Gmail account to it. The user interface is also a bit clunky but not the worst by any means.

Essential for SEO

Jul 09, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the level of insight SEMRush gives in to SEO campaigns, such as - rank tracking, backlinks, competitors, as well as advertising insights.

Cons: Because there's so much functionality, it's sometimes difficult to navigate the product/find what you're looking for.

Overall: Easy to manage, monitor and report on multiple SEO projects.

Capterra loader

Powerful content marketing platforms with many functionalities

Mar 09, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Keyword research is fantastic. I like position tracking for our domain and our competitors - that's simple. Also, started loving the SEO content templates.

Cons: It's expensive for people who're starting out, although their free plan is generous. The UI can be improved as there are too many things to navigate around to.

Great Features w/ several ways to improve your SEO

Dec 10, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: It is free to begin and it allows you to use basically all their features at a limited capacity. It provides tons of information on your SEO and how you can get better rankings for you. I thought it gave a lot of good insights.

Cons: I question how accurate the data is...I know what my paid advertising spend is and the estimate provided by SEMrush wasn't even close. I'm not sure how it acquires this info but I think it still has a way to go before it actually starts accurately predicting things like ad spend and other useful info.

Overall: Just use it for free until it no longer can keep up with you...then consider bumping up to paid but don't put all your chips on the accuracy of their data.

This Software, in my opinion, the best in its field.

Jul 27, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Provides a lot of insights about businesses and your rivals, as organic and paid search keywords information. Easy keyword research tool, nice SEO templates, user-friendly dashboard and awesome domain analytics tool.

Cons: I wouldn't recommend using this software for backlinks audit. The data not up to date and not always 100% correct. Google search console and Semrush often shows different information for the same domain.

Overall: Increased relevant organic and paid search traffic.

A seo and sem tool for spy!

Aug 30, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Semrush is a really good tool for seo, you can get

- traffic from your competition

- site evolution

- analitic

- keyword

- backlink

You can analize your site and other... and have a really good idea how they work with traffic

In seo is really good, but not the best because you have amazing tools like Ahref... But i think semrush is the best in SEM data

why?

Is the only tool that detect my ads and low ads expense.

So, at least on my experience semrush is the best acurate on data on SEM.

Cons: The pricing, is really expensive. Would be nice a tier more afordable

Overall: Allow me to get insight about growing traffic (seo and sem), and spy competitors.

Awesome platform helping me with everything I do!

Mar 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The way it allows me to see quickly and easily an overview of a site (traffic, which pages are performing well and for which keywords etc) as well as the minute details. It makes SEO research dead easy!

Cons: It has so many features that it can be hard to discover them all - but it's really a great program..

Good data, not the nicest interface, ever increasing prices

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: A great platform for collecting any paid or oragnic keyword data, especially historical data. Also nice for quick SEO overviews/audits.

Cons: The interface is a little dated (looks like it's straight out the mid 2000s), and the prices seem to constantly be creeping up for less and less useful features.

A Tool Worth Trying

Nov 27, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: The ability to work on both PPC and SEO in one tool is amazing. Saving you both time and money. There are many features that you probably won't need any other software's.

Cons: There are so many tools and features scattered throughout the tool it can get overwhelming and you can get lost in the data. All of the features are average or good, I wasn't blown away by any of the features and opt to pay for 3 different programs rather than use SemRush.

Execllent Tool for SEO and SEM

Nov 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Perfect for SEO purpose Best Tool to monitor paid campaign SEM Good for profile evaluation and can now also be use for SMM activities New business listing is also good

Cons: Data base still need more time, not accurate data. Few important countries are missing like Pakistan

Try it to Compete with your Competitors

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Let's analyze perfect keywords for your business to place in the right direction.

Analyze what others do to create a better business.

Check your Rank among with your comititors.

Cons: Pricing of the site is higher not be affordable to all of users.

Overall: I get a lot of help from this platform.

Capterra loader

A complete website for tracking and improving your online presence

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: As your brick and mortar shop has to be positioned well and be cleaned every day, also your website needs that TLC, with Semrush everything is at your fingertips, from tracking your SEO and PPC, tracking your competitors to Social Media tracking by tags or by simple name. It's great

Cons: The payment plan we are on, does not fulfill our needs on local searches, maybe they can improve that.

Overall: great knowledge of competitors ranking and my rankings

Do you know where your customers are leaving?

Jun 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: If you don't know where your customers are leaving and why your engagements and sales are dropping is time for semrush. After signing up I did discover where my customer left and why they did not come back. I did found out that I had bad links and low posts on social media, also hired a new seo agency, much better job.

Cons: Nothing to say against, great job, maybe they should offer services of SEO, i will be the first customer

Good tool for analyzing overall website performance

Dec 15, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I like to use this tool because it gives good analytical stats of the website. For SEO, it is good for keyword ranking and analyzing the competition.

Cons: Sometimes gives false keyword rankings. I found some unwanted errors from website audit report. But overall it's a good tool to use.

A robust tool for analysing competitor activity.

Mar 28, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: We use SEMrush on a daily basis to analyse competitor activity. We use the PLA research functionality to assess the competition on Google Shopping.

Cons: For what it offers, SEMrush is pretty expensive and there are certainly cheaper options available for competitor analysis.

Pay Per Click & Keyword Research on Steroids!

Sep 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMRush has many features but the main ones are built for pay per click advertising, keyword research and SEO optimization. I run an agency for PPC advertising and this is the only tool I use when I want to look up my competition ads, get keywords fast and in large quantities and see how long the ads are running. In just a click you can get from 2000 to 10000 keywords and currently there is no keyword tool that will give you that much volume of keywords in just a second. You can find out the successful ads from your competition and model them for your own. There is also a selection of countries when researching keywords.

Overall if you need keywords fast and in volume for your Google Ad campaigns or your SEO optimization projects, this is the tool I suggest.

Cons: If the pricing was lower I would use it every month but for now I am using it only every 3-4 months for only a month.

So far we can only select countries when researching but if it had a specific city/location to type in/select like the Google Keyword Tool it would be the perfect tool and the price would be justified.

For those who work with SEO

Jan 02, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush is a very well known and used tool for people who do SEO. Has a detailed overview about your webpage or a page you want to research for, and gives you really cool and interesting reports.

Cons: It can get a bit overwhelming with so many features.

Capterra loader

SEMRush Review by an In-House Novice SEO

Aug 09, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: There are a lot of tools available. From keyword research to all kinds of audits; SEMRush has got it all. Competitor research is also made easy thanks to their large database.

Cons: Price is a bit expensive considering that not all tools might be used. Other tools are also not really helpful for those outside in the United States. Keyword data for some countries are also lacking.

Overall: Checking the overall health of the site is made easy. SEMRush gives a detailed look at how a site is performing SEO-wise. The only downside is that it can be quite expensive for some especially for those who are not inside the United States.

Capterra loader

Probably the best software for keyword research and organic ranking reports

May 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I use SEMrush for on-site SEO optimization of client websites. I've tried many others, but for organic Google ranking report, keyword difficulty and search volume and related keywords there isn't better tool.

Cons: Their backlink reports are nowhere near as rich as Majestic.com, Moz.com and Ahrefs. Custom PDF sometimes contain information that I don't want (Search engines News and updates). Branded reports are expensive. Their on-site SEO analyzer tool reports too many false negatives.

Overall: Work faster on on-site SEO optimization and optimize more websites for better keywords in less time.

SEMrush is for people that have the budget

Apr 30, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: SEMrush is a great platform for researching keywords and helping you find ways to increase SEO. They have a pretty robust system and has helped our company greatly.

Cons: One of the cons of SEMrush has to be the price. This isn't for people who are looking to use this for a few days. There is a large premium for this solution and is recommended for people who will be doing keyword research on a daily basis.

Capterra loader

Perfect for cheking seo health

Oct 29, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Since i run many sites, semrush is the perfect tool for me to monitor seo health to all my projects. Perfect tool for long-tail keywords analysis.

Cons: I haven't found anything bad until this point. I'm using it for more than 2 years.

An SEO tool to never leave home without

Apr 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: SEMRUSH is our go to competitor research tool. We use it daily to research client competitors and create keywords to target.

Cons: Not sure what con I could find with this tool but if there is one we haven't found it yet! We love SEMRUSH.

This tool ROCKS for getting competitor data for PPC and SEO.

Jun 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I honestly don't know how we'd do our job without this. It provides site audits (clients love this) and show the quantitative health of a site, as well as competitors. This is awesome.

Cons: I have doubts to the accuracy of the numbers. While it's impossible to verify competitors' numbers, it can be used as a relative guide.

Overall: If you're working with clients for PPC or SEO jobs, SEMrush is a must-have.

Capterra loader

Simplifies the Process of Writing SEO Blogs

Jan 08, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: From the moment I log into SEMrush, it only takes about three clicks for me to see which keywords I should use for my client's SEO blogs. It's clear, simply and accurate.

Cons: There is a limit to how many websites you can request keywords for, which can make it difficult when working with a high volume of clients.

Overall: Overall, I still love it despite the restrictions on number of clients.

One of the best SEO tools on the market today

Dec 28, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: SEMrush has a ton of cool features for doing SEO. Perhaps one of their best features is the ability to see what PPC ads your competitors are running, as well as see which sites are linking to them. They also have their "Keyword Magic" tool which allows you to filter keywords by volume, difficulty, and more. This saves a lot of time from doing the research yourself.

Cons: I'm not entirely sure how accurate the data is, especially their "keyword difficulty" metric. I've had SEMrush tell me that certain keywords were going to be difficult to rank, but they ranked right away. I've also had them tell me that certain keywords were going to be easy to rank, yet they haven't ranked yet. A lot of their stuff is pretty accurate, but the keyword difficulty seems off.

Overall: I'm able to improve my rankings in Google by using their features. I also do a lot of keyword research with SEMrush, so I know which topics to write about.