--- title: "Semrush Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Semrush Software - reviews, pricing plans, popular comparisons to other SEO products and more." source_url: "https://www.capterra.com/p/151962/SEMrush/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Semrush Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Semrush ## What is Semrush? Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market. Utilize reliable SEO tools for the AI Search Era to analyze your search market, enhance site performance, and connect with your ideal customers—just like the world’s top brands do. Start: -Winning rankings and AI mentions before others do -Finding content gaps your competitors miss -Strengthening your brand where people now search -Outperforming across Google, ChatGPT, and more ## What is Semrush used for? [SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Recognitions Shortlist Overall rating Based on 2,330 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Pros & cons Comprehensive SEO management platform In-depth competitor benchmarking tools Expensive and fragmented pricing Restrictive and costly subscription model Starting price $139.95 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Content Marketing / 2025 - Marketing Analytics / 2025 - SEO / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Semrush?[Manage this product listing](https://www.g2.com/products/semrush/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Semrush 4.6 (2,330) VS. [### Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,801)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $139.95 Flat Rate, Per Month Starting Price $17 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (2,327) Ease Of Use 4.5 (10,748) Value For Money 4.2 (1,902) Value For Money 4.3 (8,549) Customer Service 4.4 (1,708) Customer Service 4.2 (7,702) ## Semrush alternatives [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/127616/SEO-PowerSuite/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176340/Ahrefs/) Highest Rated [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting price $109.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149278/AccuRanker/) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) [4.7 (298)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) Starting price $103.20 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/142169/SE-Ranking/) [View all alternatives](https://www.capterra.com/p/151962/SEMrush/alternatives/) ## FAQs about Semrush Overview ### What problems does Semrush solve? Semrush solves the challenge of finding profitable search opportunities, diagnosing technical website issues, and tracking visibility against competitors. SEO specialists, content marketers, PPC managers, agencies, and in-house marketing teams use it to research keywords, identify content gaps, monitor rankings and backlinks, audit sites, and prioritize actions for organic and paid search campaigns. Answer based on 1860 reviews Overview ### Which roles and teams benefit most from Semrush? Semrush is most used by SEO specialists, digital marketing managers, and marketing teams that research keywords, track rankings, audit websites, and monitor competitors. Agency owners, founders, and executives use its reporting to guide growth decisions, while content creators, bloggers, and web developers identify search opportunities and address technical SEO issues. Answer based on 2310 reviews Overview ### What company size and industries is Semrush built for? Semrush is built for small businesses in marketing and advertising, representing 85% and 33% of reviewers, respectively. It supports online visibility and digital growth for organizations ranging from small businesses to global enterprises, with additional use among information technology and services firms (8%) and computer software companies (7%). Answer based on 2330 reviews Features and Usability ### What are the key features of Semrush? Semrush includes keyword research tools and keyword rank tracking to identify search terms and follow ranking changes over time. Its SEO management features combine backlink monitoring and website issue tracking, while competitive analysis compares competitor keywords and activity. Dashboards, performance metrics, and reporting/analytics summarize results for websites and clients. Answer based on 251 reviews Pricing ### How much does it cost and what fees or limitations are included? Semrush starts at $139.95 per month for Pro, with 5 projects and 500 tracked keywords. Guru costs 249.95 and Business 499.95 monthly; Semrush One plans start at 199. A free version and trial are available. Reviewers report high entry costs, paid add-ons, and upgrade needs for historical data or additional capacity. Answer based on 608 reviews Integrations ### Which third-party tools and platforms does Semrush integrate with? Semrush integrates with 10 third-party tools, including Google Analytics 360, Google Search Console, Google Ads, Google Docs, WordPress, Trello, Databox, HubSpot Marketing Hub, Majestic, TapClicks, and Yext. Reviewer feedback also confirms connections with Instagram, YouTube, Google Sheets, Google Data Studio, and Wix for analytics, reporting, social media, and website workflows. Answer based on 274 reviews Getting Started and Support ### How easy is it to onboard and train a team on Semrush? Semrush offers in-person and live online training, webinars, documentation, and videos to support team onboarding. Reviewers report that marketers with SEO experience and users focused on core tools can get started quickly, while beginners, nontechnical staff, and teams learning advanced reports need more time, practice, and guided training because of the platform’s breadth. Answer based on 297 reviews Getting Started and Support ### What customer support options does Semrush offer, and how do users rate the experience? Semrush offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive, helpful, and effective for onboarding and resolving platform questions. However, some report slower responses for urgent issues and frustration with rigid billing, cancellation, and refund decisions. Answer based on 280 reviews Security ### How does Semrush handle data security and access control? Semrush uses a secure platform that reviewers say keeps account, project, and app data safe. Its backlink analysis helps users identify toxic backlinks. However, reviewers flag access-control limits for agencies: teams may need to share a single login and reset passwords, rather than letting an administrator grant individual user access under one plan. Answer based on 11 reviews ## Who uses Semrush? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive SEO management platform 95% positive reviews out of 1004 Most reviewers describe SEO as robust, offering keyword research, site audits, rank tracking, and actionable optimization insights. Vikash M. Chief Marketing Executive, 11 - 50 employees. "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool." Expensive and fragmented pricing 59% negative reviews out of 396 Some reviewers report pricing is high, with frequent add-on costs and tier restrictions reducing value for budget-conscious users. erik D. owner website designer, 2 - 10 employees. "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " In-depth competitor benchmarking tools 95% positive reviews out of 407 Most reviewers find competitor analysis features valuable for tracking rivals’ keywords, backlinks, and digital strategies to refine their own. Daniel H. Community Marketing Manager, 2 - 10 employees. "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." Restrictive and costly subscription model 56% negative reviews out of 185 Some reviewers feel subscription limits, extra user fees, and locked features make access confusing and expensive for teams. Rickilee W. Founder, 2 - 10 employees. "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users" Actionable diGital marketing insights 95% positive reviews out of 110 Most reviewers indicate insights are detailed and practical, helping guide content, SEO, and competitive strategies effectively. Nadine M. Ecommerce Marketing Specialist, 1,001 - 5,000 employees. "I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas." High cost for small businesses 62% negative reviews out of 117 Most reviewers describe small business pricing as prohibitive, with steep plans and limited affordable options for smaller operations. John P. Transport Broker, 11 - 50 employees. "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional." ## Features AI summary Based on 5,024 SEO reviews Capterra data shows that buyers of SEO software rank the following features as their top priorities: - **SEO Management** (**52%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Keyword Tracking** (**47%**) Semrush supports all three of the features reviewers consider most important: **SEO Management**, **Website Management**, and **Keyword Tracking**. Together, these capabilities help businesses improve search visibility, manage site performance more effectively, and monitor keyword positions over time, allowing teams to make informed optimization decisions and stay focused on growth. SEO Management 4.6 (293) 65.87% of 293 reviewers that rated this feature as important or highly important Semrush offers a robust suite for managing all SEO tasks, from site audits to backlink analysis and on-page optimization. Reviewers appreciate its comprehensive coverage, actionable insights, and ease of use, though a few mention off-page metrics and data reliability could improve. Keyword Tracking 4.5 (197) 67.01% of 197 reviewers that rated this feature as important or highly important You can consistently monitor keyword performance and visibility over time. Some reviewers find the tracking accurate, easy to use, and helpful for comparing with competitors, though others mention occasional data discrepancies and limits on the number of keywords tracked. Keyword Rank Tracking 4.6 (372) 64.52% of 372 reviewers that rated this feature as important or highly important It gives you precise monitoring of keyword positions and competitor rankings. Users think the tracking is accurate, provides actionable insights, and supports daily or frequent updates, but some mention tracking limits, occasional data mismatches, and a desire for more automated integration with platforms like Google Ads. Customizable Branding 4.6 (17) 47.06% of 17 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Keyword Research Tools 4.5 (346) 62.43% of 346 reviewers that rated this feature as important or highly important With this capability, you gain access to detailed keyword data, including volume, difficulty, trends, and competitor insights. Reviewers appreciate the tool’s accuracy, comprehensive database, and ease of use, though some mention limited data for niche markets and occasional gaps in keyword range. Competitive Analysis 4.5 (305) 60.33% of 305 reviewers that rated this feature as important or highly important This aspect helps you analyze competitors’ keywords, backlinks, and traffic. Reviewers indicate it’s valuable for benchmarking, finding gaps, and refining strategies, with praise for its depth and versatility, though some note PPC data accuracy could be better and there’s sometimes excess information. Semrush 120 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Advertising Management: Manage advertising space and its sales within your network or publication - AI Accessibility Audit: Check if key pages are accessible to AI crawlers. - AI Mention Tracking: Detect brand mentions and citations in AI responses. - AI Traffic Attribution: Attribute web sessions and conversions to AI platforms. - AI Visibility Score: Track overall brand presence in AI with a unified metric. - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Application Management: Track, manage and store the applications of potential future members, customers or candidates - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Benchmarking: Compare key metrics for the business against prominent players in the industry - BI Integration: Connect data to tools like GA4, Looker Studio, Tableau, and more - Brand Tracking: Monitor social media posts or web that mention a particular brand - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Citation Intelligence: Identify and rank cited domains to inform content strategy. - Client Management: Manage contact details and communication with clients - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Competitive Analysis: This aspect helps you analyze competitors’ keywords, backlinks, and traffic. Reviewers indicate it’s valuable for benchmarking, finding gaps, and refining strategies, with praise for its depth and versatility, though some note PPC data accuracy could be better and there’s sometimes excess information. - Competitive Benchmarking: Compare brand frequency and position versus competitors in AI content. - Competitor Monitoring: Track activity of your competitors - Content Gap Analysis: Find prompts where competitors appear but your brand does not. - Content Ideas: Assists in the ideation process for creating new content, including themes, content types, titles and more - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Marketing: Publish and distribute content to targeted audiences - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Email Management: Manage, store and organize emails within the system or via third-party apps - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Marketing and Advertising: Used by marketers and advertisers - For PPC Campaigns: To be used for PPC specific marketing campaigns - GEO Optimization: Get actionable recommendations to improve AI visibility. - Geolocation: Determines the location of a device using GPS or an IP address - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Google Analytics Integration: Integration with Google Analytics to track and report website traffic - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Keyword Rank Tracking: It gives you precise monitoring of keyword positions and competitor rankings. Users think the tracking is accurate, provides actionable insights, and supports daily or frequent updates, but some mention tracking limits, occasional data mismatches, and a desire for more automated integration with platforms like Google Ads. - Keyword Research Tools: With this capability, you gain access to detailed keyword data, including volume, difficulty, trends, and competitor insights. Reviewers appreciate the tool’s accuracy, comprehensive database, and ease of use, though some mention limited data for niche markets and occasional gaps in keyword range. - Keyword Tracking: You can consistently monitor keyword performance and visibility over time. Some reviewers find the tracking accurate, easy to use, and helpful for comparing with competitors, though others mention occasional data discrepancies and limits on the number of keywords tracked. - Lead Generation: Manage the process of attracting and converting business prospects into leads - Link Analytics: Track, analyze and report on click-through rates from URLs - Link Management: Monitoring and organizing references from a webpage to external sites and internal pages - Listing Management: Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) - Localization Automation: Adapt content to display differently based on viewer location - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Brand Management: Manage multiple brands with separate dashboards. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multi-Language Tracking: Monitor brand visibility across regions and languages. - Multi-Location: Manage and support multiple locations - Multi-Platform AI Coverage: Track brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and more. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Prompt Library: Access curated or suggested prompts for coverage. - Prompt Organization: Cluster queries by topic for clearer analysis. - Prompt Visibility Monitoring: Measure brand prominence in AI-generated answers to specific queries. - Real User Prompt Dataset: Access authentic user queries sent to AI platforms. - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Position Analysis: See where your brand appears in AI-generated answers. - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Schema Guidance: Review and enhance schema for better AI comprehension. - Search Marketing: Track visibility and traffic from search engines - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SEO Audit: Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines - SEO Management: Semrush offers a robust suite for managing all SEO tasks, from site audits to backlink analysis and on-page optimization. Reviewers appreciate its comprehensive coverage, actionable insights, and ease of use, though a few mention off-page metrics and data reliability could improve. - Share of Voice (SoV): Measure brand presence as a percentage of AI-generated conversations. - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time on Site Tracking: Track the amount of time users spend on websites - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - URL Shortener: Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques - User Interaction Tracking: Monitor user activity through engagement methods - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Website Management: Built-in website builder or integration with third-party site - White Label: Ability that lets users rebrand the software to make it look like their own --- Get Advice We can help you find the software with the features you need. Features 4.6 (2,320) 4.6 Based on 2,320 reviews ## Pricing Value for money 4.2 (1902) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/151962/SEMrush/pricing/) Pro $139.95 Flat Rate,Per Month It includes: - 500 Keywords to Track and Keyword - 5 Projects - Domain and Backlink Analytics Guru $249.95 Flat Rate,Per Month It includes: - 1500 Keywords to Track - 15 Projects - Content Marketing Platform and Google Data Studio Integration - Domain and Backlink Analytics - Historical Data - Keyword Business $499.95 Flat Rate,Per Month It includes: - 5000 Keywords to Track - 50 Projects - API Access and Google Data Studio Integration - Content Marketing Platform - Domain and Backlink Analytics - Historical Data - Keyword - Share of Voice Metric Semrush One Starter $199.00 Flat Rate,Per Month It includes: - 5 websites to monitor - 500 keywords to track daily - Keyword research and optimization tools - Competitors insights tools - MCP access - 1 domain for AI brand performance - 50 prompts to track daily - 300 AI visibility reports per day - AI-ready Site Audit Semrush One Pro+ $299.00 Flat Rate,Per Month It includes: - All Starter features plus: - 15 websites to monitor - 1,500 keywords to track daily - Historical SEO data - Content optimization - Keyword cannibalization analysis - Multi-location/device tracking - 100 prompts to track daily Semrush One Advanced $549.00 Flat Rate,Per Month It includes: - All Pro+ features plus: - 40 websites to monitor - 5,000 keywords to track daily - SEO share of voice - Expanded MCP and API data access - 200 prompts to track daily Value for money 4.2 (1,902) 4.2 Based on 1,902 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[ Databox](https://www.capterra.com/p/154024/Databox/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (1708) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (1,708) 4.4 Based on 1,708 reviews ## User reviews Overall rating 4.6 Based on 2,330 reviews Filter by rating 5(1624) 4(606) 3(66) 2(9) 1(25) Mentioned topic Sorted by most recent LA Lukas A. Senior SEM Manager Marketing and Advertising ### "Give your review a title" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 13, 2026 Overall, Semrush has become a dependable part of my digital marketing workflow. It gives me a practical way to move from market research to campaign planning, ongoing monitoring, and client reporting without constantly switching between platforms. I particularly value the ability to uncover search demand, evaluate competitors, and identify technical issues that could be limiting visibility. To perform these tasks and rely on something other than Google-owned data, is another value add, particularly for agencies. Moreover, the project-based setup makes it easy to keep recurring audits and ranking data organized across multiple clients. Although the platform can initially feel crowded, the individual tools become straightforward once you know where to find them. Costs can rise when adding users or specialized modules, but the platform still delivers solid value by replacing several narrower solutions. The newer GEO capabilities are also a welcome addition, even though I currently view the data as directional rather than fully mature. Overall, Semrush provides a strong combination of depth, efficiency, and actionable intelligence for managing organic search performance. Pros What I like most about Semrush is the breadth of useful marketing data available in one platform. The Keyword Magic Tool makes it easy to discover new search opportunities, assess intent, and build keyword groups without relying heavily on spreadsheets. Position Tracking gives me a clear view of how rankings change over time, while Site Audit helps prioritize technical issues before they affect performance. The competitor research tools are also extremely valuable for understanding where other brands are gaining visibility across organic and paid search. Reporting is flexible enough to combine those insights into polished, client-ready deliverables. I also appreciate that Semrush is expanding into GEO, giving SEM Managers like myself an early way to monitor brand visibility across AI-generated results. Overall, it saves time by consolidating several important research, monitoring, and reporting workflows into one place. Cons The main drawback is that Semrush can feel expensive once additional users and premium modules are added. The interface is also fairly dense, so it takes time to learn where everything lives and likewise makes onboarding more Junior team members more lengthy than it needs to be. That being said, these issues are manageable given the breadth of SEO, competitive research, and reporting capabilities included in the platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HV Harshit V. Digital marketing executive Information Technology and Services ### "Powerful and Practical SEO Tool for Everyday Digital Marketing Work" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 22, 2026 Overall I have enjoyed using Semrush. I personally use it mainly for keyword research, competitor analysis and checking websites SEO metrics. There are numerous features, which can take a while before you get completely accustomed to everything. Pros From SEO to digital marketing, Semrush is useful because I can get data on keywords, competitors, backlinks even sites performance. The tools save you time in conducting keyword research and discovering viable opportunities for SEO. These updates are also beneficial because search trends and SEO requirements change regularly. Cons Some features can feel bit confusing at first, especially when there is a lot of data on the screen. It also takes some time to understand all the reports and tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NS Nick S. owner Furniture ### "Useful SEO tools, disappointing cancellation and refund experience" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 18, 2026 Disappointing overall. The tools were useful, but I found the cancellation process difficult to locate. A payment went through while I was trying to cancel, and my refund request was refused after escalation. As a small business owner, I expected clearer cancellation steps and more understanding from customer support. Pros The keyword research and website audit tools helped me identify areas to improve on my business website. Cons My biggest issue with Semrush was how difficult I found it to locate the cancellation option. Another monthly payment went through while I was trying to cancel. I contacted support afterwards, but they refused a refund—even after escalation—and said they wouldn’t reopen the case. For an expensive subscription, I expected clearer cancellation steps and more understanding customer service. This experience has put me off using them again. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Theo M. Founder Airlines/Aviation ### "Good tools, but cancelling my subscription did not stop the billing" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 14, 2026 Solid product, but the subscription management is a real financial risk for a small business. If you subscribe, keep written proof of your cancellation. Pros Keyword research and Site Audit are genuinely good. The competitor data is reliable and having everything in one platform saved us from paying for two separate tools. Cons Cancelling the subscription did not stop the billing. I cancelled and was charged 285.25 EUR anyway on the next renewal. Their own policy says a cancellation request is confirmed within 3 business days. No confirmation ever arrived, and support later confirmed that no cancellation request had been recorded at all. Refunds are explicitly excluded for month to month plans, so a cancellation that silently fails costs you a full month with no recourse. Their BBB profile shows a D- rating with dozens of unanswered complaints describing the same thing. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) semrush = scam, they stole my money so i had to switch Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. abdul A. Owner Transportation/Trucking/Railroad ### "Misleading 7-Day Refund Policy & Terrible Customer Support. Avoid at All Costs" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 26, 2026 Do not be fooled by their advertised "7-day money-back guarantee". Semrush I signed up to try out the platform, but after testing it for just one day, I found the interface unnecessarily bloated, confusing, and overly complicated to navigate for basic tasks. Since I was well within the initial 7-day trial window, I immediately reached out to cancel and request my refund based on the policy promoted at signup. Instead of honoring it, their customer service refused my request on the spot. They pulled out obscure, hidden policy exceptions that were never made transparent upfront and flat-out told me: "No, we cannot refund you." When I tried to explain the situation and hold them to their advertised guarantee, support completely rejected and dismissed my concerns. There was zero effort to help, zero accountability, and the customer service representative was completely indifferent. They gladly take your money, hide behind fine print when you try to leave, and provide the absolute worst support when you ask for fair treatment. If you are thinking about testing this tool, be warned: once they have your card details, they will do everything in their power to keep your money, guarantee or not. Save your budget and look elsewhere. Pros nothing Cons customer service, transparenty and hiding thier policies Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) hoping to find something better! hoping to find something better! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Andrew B. Managing Partner Marketing and Advertising ### "SEMRUSH Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 30, 2026 It is good online software. It is not very easy to understand initially, once you understood then it will be very easy to work with it. Price is somewhat more than other software. They can offer some discounts to companies so that customer will attract to work with it. Pros It is an excellent tool when you are working with Adwords. List of important keywords will available on the website. The investigation is very simple through this software. You can modify your reports according to the customer needs through information sheets. Cons There should be the area for improvement in keyword tracking field. As there are so many links in that, it should become in the single click. Some more tools can be added. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RB Riccardo B. Marketing Expert Machinery ### "Your all-in-one solution to be #1 in every research" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 26, 2026 Pros The absolutely best service out there to be in first position with every research. High prices but amazing product. Cons Paid plans are very very expensive and not for everyone. By the way, if you can afford them go for it! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User VP Marketing Computer Software ### "Outdated tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 July 3, 2026 Pros For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics Cons Unfortunately, Semrush has been slow to adapt to AI/LLM metrics and most of its features can be replaced by simple AI searches Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Just to try a different solution for our SEO needs Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OB Orlando B. Owner Marketing and Advertising ### "Semrush is a must have tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 19, 2026 Overall, semrush has been a grewt companion on my seo journey and I plan to equip it with other tools to use is as my measurement tool for organic results. Pros Semrush is the go to tool for any seo research, it has helped grow my clients website seo, and has been a partner tool for years. The data it delivers is a good reflection of where the website stands and for any small business or any size of business is a great tool to have. The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself Cons Semrush has a lot of strengths but one thing i think they can improve is on the pricing, maybe opening a lower starter price at half thr initial current base plan. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) SE ranking is a great tool, but at the time it felt like it still needed to grow and for the price, I decided to move to semrush. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MF Michael F. SEO Marketing and Advertising ### "Zero Customer Support, Data Integrity Issues" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 18, 2026 I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking. Pros Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way Cons Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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