# Semrush Pricing 2026 | Capterra > Learn more about Semrush pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/151962/SEMrush/pricing --- # Pricing for Semrush [4.6 (2323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Write a Review! ## [Semrush](https://www.capterra.com/p/151962/SEMrush/) has **6** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** Yes ### Pro $139.95 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Pro plan includes: - 500 Keywords to Track and Keyword - 5 Projects - Domain and Backlink Analytics ### Guru $249.95 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Guru plan includes: - 1500 Keywords to Track - 15 Projects - Content Marketing Platform and Google Data Studio Integration - Domain and Backlink Analytics - Historical Data ### Business $499.95 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Business plan includes: - 5000 Keywords to Track - 50 Projects - API Access and Google Data Studio Integration - Content Marketing Platform - Domain and Backlink Analytics ### Semrush One Starter $199 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Semrush One Starter plan includes: - 5 websites to monitor - 500 keywords to track daily - Keyword research and optimization tools - Competitors insights tools - MCP access ### Semrush One Pro+ $299 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Semrush One Pro+ plan includes: - All Starter features plus: - 15 websites to monitor - 1,500 keywords to track daily - Historical SEO data - Content optimization ### Semrush One Advanced $549 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Semrush One Advanced plan includes: - All Pro+ features plus: - 40 websites to monitor - 5,000 keywords to track daily - SEO share of voice - Expanded MCP and API data access ## Popular alternatives to [Semrush](https://www.capterra.com/p/151962/SEMrush/) Looking to learn more about SEO software similar to Semrush? 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Value For Money[4.2(2323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Pros Cons [Read All 2323 Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Read Full Reviews Below Michael F. SEO Marketing and Advertising, 1-10 employees Used the software for: 6-12 months ** Overall Rating 1.0 ** Ease of Use 3.0 Customer Service 1.0 Features 1.0 Value for Money 1.0 Reviewer Source Source: Capterra June 18, 2026 "Zero Customer Support, Data Integrity Issues" **Overall:** I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking. **Pros:** Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way **Cons:** Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending. John P. Transport Broker Transportation/Trucking/Railroad, 11-50 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Features 4.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra January 30, 2026 "Boosting traffic to our transport company." **Overall:** Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. **Pros:** The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. **Cons:** It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. [Read All 2323 Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)