--- title: "Semrush Pricing 2026 | Capterra" description: "Learn more about Semrush pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/151962/SEMrush/pricing/" page_type: "pricing" language: "en" --- # Semrush Pricing - Overall rating: 4.6 out of 5 from [2,326 reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) - Starting at $139.95 per month - Free trial: Available - Free version: Available - Credit card required: Yes --- ## How much does Semrush cost? Semrush has **6 different plans**. The pricing **starts at $139.95 flat rate per month** with a free plan available. ### Pro - Price: $139.95 - Billing: Flat Rate, Per Month #### Pro plan includes: - 500 Keywords to Track and Keyword - 5 Projects - Domain and Backlink Analytics ### Guru - Price: $249.95 - Billing: Flat Rate, Per Month #### Guru plan includes: - 1500 Keywords to Track - 15 Projects - Content Marketing Platform and Google Data Studio Integration - Domain and Backlink Analytics - Historical Data - Keyword ### Business - Price: $499.95 - Billing: Flat Rate, Per Month #### Business plan includes: - 5000 Keywords to Track - 50 Projects - API Access and Google Data Studio Integration - Content Marketing Platform - Domain and Backlink Analytics - Historical Data - Keyword - Share of Voice Metric ### Semrush One Starter - Price: $199.00 - Billing: Flat Rate, Per Month #### Semrush One Starter plan includes: - 5 websites to monitor - 500 keywords to track daily - Keyword research and optimization tools - Competitors insights tools - MCP access - 1 domain for AI brand performance - 50 prompts to track daily - 300 AI visibility reports per day - AI-ready Site Audit ### Semrush One Pro+ - Price: $299.00 - Billing: Flat Rate, Per Month #### Semrush One Pro+ plan includes: - All Starter features plus: - 15 websites to monitor - 1,500 keywords to track daily - Historical SEO data - Content optimization - Keyword cannibalization analysis - Multi-location/device tracking - 100 prompts to track daily ### Semrush One Advanced - Price: $549.00 - Billing: Flat Rate, Per Month #### Semrush One Advanced plan includes: - All Pro+ features plus: - 40 websites to monitor - 5,000 keywords to track daily - SEO share of voice - Expanded MCP and API data access - 200 prompts to track daily --- ## Is Semrush worth the price? ### Value for Money - Overall rating: 4.2 out of 5 - Good or excellent value for money: 79% AI summary based on 159 value-for-money rating reviews: Some users say Semrush offers a comprehensive suite of tools that provide significant value for money, especially for larger businesses and agencies. They find the keyword magic tool and competitive insights particularly beneficial. However, some reviewers find Semrush's pricing to be a significant drawback, particularly for small businesses and individual users. #### Rating breakdown - Ease of use: 4.3 - Customer service: 4.4 - Features: 4.6 - Ease of deployment: 4.4 - Likelihood to recommend: 82% Based on 2,326 total Semrush reviews. --- ## How does Semrush compare to other alternatives? Semrush starts at $139.95 flat rate per month. Explore how its pricing and plan options compare with top alternatives below. Semrush pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Semrush — 4.6 out of 5 ([2,326 reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)) | 6 plans | $139.95 /mo | Available | Available | 4.2 | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,254 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [Wix](https://www.capterra.com/p/169007/Wix/) — 4.4 out of 5 ([10,777 reviews](https://www.capterra.com/p/169007/Wix/reviews/)) | 4 plans | $17.00 /mo | Available | Available | 4.3 | | [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) — 4.5 out of 5 ([382 reviews](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)) | 4 plans | $349.00 /yr | Available | Available | 4.5 | | [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) — 4.7 out of 5 ([585 reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)) | 6 plans | $29.00 /usage/one-time | Available | Available | 4.2 | --- ## What reviewers say about Semrush's pricing ### What they like - **Semrush offers a comprehensive suite of tools that provide significant value for money** Especially for larger businesses and agencies. They find the keyword magic tool and competitive insights particularly beneficial. - **The flexible pricing tiers** Including white labeling options, are advantageous for managing multiple client accounts. Some reviewers feel the free version is useful for basic needs and small projects, making it easier to transition to a paid plan as their business grows. - **The extensive features available in higher-tier plans** Which they believe justify the cost. ### What holds them back - **Semrush's pricing to be a significant drawback** Particularly for small businesses and individual users. They report that many advanced features are locked behind higher-priced plans, making it difficult to access all functionalities without substantial investment. - **Frustration with the additional costs for extra users and features** Feeling that the tool becomes prohibitively expensive. They say the free version is too limited to fully evaluate the product's capabilities, and the high cost of entry-level plans can be a barrier for smaller companies. ## Price & value in reviewers' words * * * 5 out of 5 stars > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" Reviewer: Orlando B. Role: Owner * * * 5 out of 5 stars > "I consider it a valuable investment." Reviewer: Jennifer I. Role: Content Writer * * * 4 out of 5 stars > "The price point is hard." Reviewer: Kalin T. Role: Marketing Manager * * * 4 out of 5 stars > "The cost." Reviewer: Melanie L. Role: Editor-in-Chief [Check all reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)