--- title: "Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Semrush the right SEO solution for you? Explore 2324 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://bx-capterra-9jkl9g9y3-g2dm.vercel.app/p/151962/SEMrush/reviews/" page_type: "reviews" language: "en" --- Semrush 4.6 (2324) [View alternatives](https://www.capterra.com/p/151962/SEMrush/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of Semrush Ease of use 4.3 Customer Service 4.4 ## Pros and Cons in Reviews DD Devinda D Digital Marketing ConsultantTelecommunications, 2 - 10 employeesUsed the software for: Less than 6 months. “Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards“ June 12, 2026 MF Michael F SEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji.“ June 18, 2026 Michael C VP MarketingComputer Software, 51 - 200 employeesUsed the software for: More than 2 years. “For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics“ July 3, 2026 Alp A DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming.“ December 16, 2025 Suzanne C Small Business OwnerMental Health Care, Self-employedUsed the software for: Less than 6 months. “This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have.“ January 29, 2026 JP John P Transport BrokerTransportation/Trucking/Railroad, 11 - 50 employeesUsed the software for: More than 2 years. “It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional.“ January 30, 2026 Suzanne C Small Business OwnerMental Health Care, Self-employedUsed the software for: Less than 6 months. “It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily.“ January 29, 2026 DD Devinda D Digital Marketing ConsultantTelecommunications, 2 - 10 employeesUsed the software for: Less than 6 months. “This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes.“ June 12, 2026 ## Showing most helpful reviews Showing 1-25 of 2324 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Palash R. Graphic design Design Used the software for: 6-12 months ### "The Most Complete and Powerful All-in-One SEO Tool" May 26, 2026 5.0 My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. Pros Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. Cons The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Semrush offers a much more comprehensive all-in-one suite, especially when it comes to competitor analysis, toxic backlink audits, and content marketing tools. While other tools are great for basic link tracking, Semrush provides deeper daily insights that make optimizing our entire SEO strategy much more efficient. Review Source JM Jose M. Owner Marketing and Advertising Used the software for: 2+ years ### "Reliable Data That Helps Me and My Clients Grow" December 18, 2025 5.0 I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. Pros What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. Cons The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing Semrush I chose Semrush over other tools because it offers more complete data in one platform. Review Source OB Orlando B. Owner Marketing and Advertising Used the software for: 2+ years ### "Semrush is a must have tool" June 19, 2026 5.0 Overall, semrush has been a grewt companion on my seo journey and I plan to equip it with other tools to use is as my measurement tool for organic results. Pros Semrush is the go to tool for any seo research, it has helped grow my clients website seo, and has been a partner tool for years. The data it delivers is a good reflection of where the website stands and for any small business or any size of business is a great tool to have. The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself Cons Semrush has a lot of strengths but one thing i think they can improve is on the pricing, maybe opening a lower starter price at half thr initial current base plan. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) SE ranking is a great tool, but at the time it felt like it still needed to grow and for the price, I decided to move to semrush. Review Source MF Michael F. SEO Marketing and Advertising Used the software for: 6-12 months ### "Zero Customer Support, Data Integrity Issues" June 18, 2026 1.0 I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking. Pros Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way Cons Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending. Review Source JAR Jose A R. SEO Consultant Information Technology and Services Used the software for: 2+ years ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" December 18, 2025 5.0 Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. Pros The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. Cons Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Free plan with some features included with no time limit Review Source DD Devinda D. Digital Marketing Consultant Telecommunications Used the software for: Less than 6 months ### "Refund Requested Within 30 Minutes, Immediate Cancellation, Yet No Refund" June 12, 2026 1.0 I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. Pros Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards Cons Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely. Very strict refund policy with little room for exceptions. Customer service appears focused on policy enforcement rather than customer circumstances. Expensive for small businesses, particularly outside North America and Europe. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Cheaper and better software in general, very useful for a small scale company Review Source VR Verified Reviewer VP Marketing Computer Software Used the software for: 2+ years ### "Outdated tool" July 3, 2026 3.0 Pros For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics Cons Unfortunately, Semrush has been slow to adapt to AI/LLM metrics and most of its features can be replaced by simple AI searches Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Just to try a different solution for our SEO needs Review Source DM Daniel M. Owner Marketing and Advertising Used the software for: Less than 6 months ### "STAY AWAY FROM SEMRUSH" November 13, 2025 1.0 My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation. Customer support is not really interested in helping you. Pros Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online. Cons This is not a customer experience focused business. I was showing a client the platform and trying to convince them to adopt it. I have sold many accounts on Semrush in the past. I requested a refund and was denied even though i requested it just hours after the initial charge. Not much thanks for opening several accounts with them for customers. Alternatives considered [Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) Reason for choosing Semrush Because they always try to work with you and believe the customer is mostly always right. Semrush makes too much money to care about customers anymore. Review Source VR Verified Reviewer sales lead Construction Used the software for: Less than 6 months ### "NO TRIALS, NO REFUNDS, NOT WORTH IT" October 8, 2025 1.0 Pros I was on trial for multiple things on the platform and have asked for refund multiple times. They rejected my refunds and charged me for the whole year. I tried to ask for a refund they rejected it 3 times. Their tools that cost thousands of dollars are useless and not worth half of the price that they list it at. Will be moving on to AHREF. I'm new to the SEO game, lesson learnt. STAY AWAY. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Semrush was expensive, no trial, charged me for the whole year and their features were not useful for the most part Review Source BE Ben E. Marketing and Communications Executive Marketing and Advertising Used the software for: 6-12 months ### "Semrush is an essential tool to improve websites " June 16, 2026 5.0 We have been using Semrush to ensure that we are getting the most out of our websites and improving the SEO through website improvements. It has been worth the money that is invested with how much it can benefit our websites. Pros Semrush is a really helpful tool to ensure that you are getting the most out of your websites. I have used Semrush to check the SEO and site health of the websites that I manage, and it is really useful to find the areas that need to be improved and what you need to do to improve them. I have dealt with the customer support to help get the most out of Semrush and they have been very helpful when contacted. Cons There are so many tools to use in Semrush, which is great, but at times it can be a little overwhelming, and it is not always clear which ones are the best to use. Review Source VM Vikash M. Chief Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "All in one seo tool for Marketers" December 13, 2024 5.0 The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool. Pros The Best SEO Tool i have used, It have Analytics, Keyword reaserach, and competetor analysis, Literally everything i could expect from an SEO tool. Cons The Issue with them is the Keyword search volume and keyword dept analysis where ahrefs is better than them. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Previously i needed multiple tools for seo but Semrush had all of them at one place at fair price. Review Source SL Shawn L. Founder and Principal Consultant Marketing and Advertising Used the software for: 2+ years ### "Great toolbox for SEO practitioners." February 18, 2025 4.0 SEMRush has a great set of tools for SEO, keyword rank monitoring, and competitor research. I think that it's become a little too pricey for what it offers, though. Pros Useful reports for SEO and competitor research. Cons Subscription cost is very expensive for what you get. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Better keyword-level reporting. Ahrefs does link tracking better, though. Review Source Bithi P. SEO expert Market Research Used the software for: 2+ years ### "Best keyword and seo audit tool for me." October 2, 2024 5.0 Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report. How can i improve website rank, any amatures can understand. User interface and learning curve is very easy, even amatures can do well. Pros Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others. Cons I did not fins any lacking in this software. In this price range it gives a lot. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Price is higher and need to get data, which is available at Semrush. Review Source JP John P. Transport Broker Transportation/Trucking/Railroad Used the software for: 2+ years ### "Boosting traffic to our transport company." January 30, 2026 5.0 Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. Pros The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. Cons It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. Review Source JI Jennifer I. Content Writer Writing and Editing Used the software for: 1-2 years ### "Recommended Tool for Content Writers and Small Businesses" December 29, 2025 5.0 Semrush has been a really reliable tool for me. It supports my contet writing work with its SEO tools. I consider it a valuable investment. The resources helps me grow my online presence. Pros As a content writer Semrush is an all-in-one tool that supports my freelancing. I feel confident using its secure platform knowing that my account and project information are safe. Although semrush is ot the cheapest tool its variety of features makes it work every penny. No need to juggles between many tools. Semrush's customer support is also very responsive and super helpful. I love the site audit tool, helps me check the health of my website and what i should do to fix it. Scaling my content writing business has been boosted by my use of Semrush. Cons Semrush's pricing can by expensive especially for freelancers and small business and the platforms many features and data points can take time to master for beginners. Review Source KL Katharina L. Digital Marketing Manager Apparel & Fashion Used the software for: 2+ years ### "Semrush covers ChatGPT & Google AI Search" December 23, 2025 5.0 Smooth from the beginning, but also with a learning curve. There are so many possibilities and metrics that it takes some time to really hone in on all of them. Pros Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators. Cons The price! While Semrush definitely delivers on value for money, the monthly fees are steep for small business owners like me in comparison to other tools - but they can also only do half or a third what Semrush does. Review Source IM Isidora M. Founder and Full Stack Marketer Marketing and Advertising Used the software for: 2+ years ### "A daily essential in my digital marketing work 🧡" June 3, 2025 5.0 I’ve been working with Semrush since 20 19. It’s the only tool I’ve stayed with throughout all the phases of my career from corporate roles to marketing agency founder. Rich in features and constantly evolving with the marketing industry. I’ve built so many SEO strategies - It’s honestly a part of my daily routine now - just like my morning coffee ☕. Pros Semrush is a full digital marketing command center. From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away. What I love most is how it helps me connect the dots between data and action. I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients. 😄 Cons Nothing, really. I've been using it for years and it just keeps getting better. They are always innovative. 😊 Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 1-2 years ### "A great platform to get a handle on you SEO situation" July 20, 2025 4.0 We use quite a bit each week to help with our client's SEO, with a main focus on local SEO for service based businesses. Pros The amount of features it has that can help your business with now only SEO but also research for advertising. Cons The cost can be high and a lot of features cost extra monthly with quite high pricing. If they could charge a bit cheaper for extra then maybe more of them would be used by smaller agencies like my own. Review Source JK Jeff K. Copywriter Internet Used the software for: 6-12 months ### "Cmplete or a little bit too much " July 24, 2025 5.0 For a try I was bluffed, I would say it’s like a full suite for SEO, marketing or just creating content in general. Pros I only tried because even if it’s complete, it’s kind of too much for me, and for this try I had to pay then get a refund, a refund that took more than 10 days. Cons I don’t have long user experience because I cancelled my subscription, a bit too expensive and I didn’t need all that pack of tools. Review Source mC maza C. Consultant Financial Services Used the software for: Less than 6 months ### "SEMRUSH Review" April 30, 2025 5.0 Its a very powerful tool, just keep learning and take courses . Its a very important tool for SEO and online marketing. This tool is very good for business owners that want to grow Pros i love how Semrush shows me exactly which keywords to target and helps me track how my content is doing. love the keyword tool and competitor analysis Cons To be 100% honest its overwhelming , I took a udemy course to help me with Semrush. you have to keep educating yourself , youtube videos courses . Its a little tricky, Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 1-2 years ### "Powerful marketing software " April 10, 2025 5.0 Pros Semrush is the largest SEO tool available - quite useful if you've got the budget Cons The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive Review Source JA Jazz A. Director Marketing and Advertising Used the software for: 1-2 years ### "Good Service" March 2, 2025 4.0 Overall it was good, we could have done with getting more out of it for the amount that we paid. Pros Easy to use and the analytics side of it was also good. Cons The expense. We used it mainly for social media scheduling and it was expensive for that. Review Source SM Safia M. Project Lead Marketing and Advertising Used the software for: 1-2 years ### "Overall good tool" January 16, 2025 4.0 Great experience. No SEO tool has it all which is why we have had to combine multiple tools for different use cases. Pros We use both Ahref and Semrush at our agency. Semrush is mainly use for local rank tracking which is something Ahref is lacking. I also think the data is more accurate as Ahrefs is under reporting by alot. I have learned a lot from Semrush academy and have completed many certificates. Cons The content writing tool needs some serious refining. Review Source NR Niyathi R. SEO performance manager Information Technology and Services Used the software for: 1-2 years ### "One-stop for all search goals" December 16, 2024 5.0 Really helpful in analysing website, content, backlinks Pros Excellent data and insights on web performance and site information Cons Some pages need extra payment or licensing which can be a bit expensive Review Source sR subacharuka R. Saas Specialist Information Technology and Services Used the software for: 1-2 years ### "The Bottom Line" December 10, 2024 5.0 Pros Link building opportunities and to find out what people search on google Cons organic traffic estimates are not very accurate at times Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.