--- title: "Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Semrush the right Artificial Intelligence solution for you? Explore 2329 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/151962/SEMrush/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Semrush 4.6 (2329) [View alternatives](https://www.capterra.com/p/151962/SEMrush/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Semrush Ease of use 4.3 Customer Service 4.4 ## Pros and Cons in Reviews DD Devinda D Digital Marketing ConsultantTelecommunications, 2 - 10 employeesUsed the software for: Less than 6 months. “Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards“ June 12, 2026 MF Michael F SEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji.“ June 18, 2026 Michael C VP MarketingComputer Software, 51 - 200 employeesUsed the software for: More than 2 years. “For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics“ July 3, 2026 Alp A DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming.“ December 16, 2025 cz calvin z ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more.“ December 8, 2024 DD Devinda D Digital Marketing ConsultantTelecommunications, 2 - 10 employeesUsed the software for: Less than 6 months. “This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes.“ June 12, 2026 OC Owen C MDConsumer Goods, 2 - 10 employeesUsed the software for: 1-2 years. “Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors“ November 8, 2024 AG Allison G Marketing Strategy ConsultantMarketing and Advertising, Self-employedUsed the software for: I used a free trial. “They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed to do.“ January 14, 2026 ## Showing most helpful reviews Showing 1-25 of 2329 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Palash R. Graphic design Design Used the software for: 6-12 months ### "The Most Complete and Powerful All-in-One SEO Tool" May 26, 2026 5.0 My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. Pros Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. Cons The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Semrush offers a much more comprehensive all-in-one suite, especially when it comes to competitor analysis, toxic backlink audits, and content marketing tools. While other tools are great for basic link tracking, Semrush provides deeper daily insights that make optimizing our entire SEO strategy much more efficient. Review Source OB Orlando B. Owner Marketing and Advertising Used the software for: 2+ years ### "Semrush is a must have tool" June 19, 2026 5.0 Overall, semrush has been a grewt companion on my seo journey and I plan to equip it with other tools to use is as my measurement tool for organic results. Pros Semrush is the go to tool for any seo research, it has helped grow my clients website seo, and has been a partner tool for years. The data it delivers is a good reflection of where the website stands and for any small business or any size of business is a great tool to have. The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself Cons Semrush has a lot of strengths but one thing i think they can improve is on the pricing, maybe opening a lower starter price at half thr initial current base plan. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) SE ranking is a great tool, but at the time it felt like it still needed to grow and for the price, I decided to move to semrush. Review Source abdul A. Owner Transportation/Trucking/Railroad Used the software for: I used a free trial ### "Misleading 7-Day Refund Policy & Terrible Customer Support. Avoid at All Costs" August 26, 2026 1.0 Do not be fooled by their advertised "7-day money-back guarantee". Semrush I signed up to try out the platform, but after testing it for just one day, I found the interface unnecessarily bloated, confusing, and overly complicated to navigate for basic tasks. Since I was well within the initial 7-day trial window, I immediately reached out to cancel and request my refund based on the policy promoted at signup. Instead of honoring it, their customer service refused my request on the spot. They pulled out obscure, hidden policy exceptions that were never made transparent upfront and flat-out told me: "No, we cannot refund you." When I tried to explain the situation and hold them to their advertised guarantee, support completely rejected and dismissed my concerns. There was zero effort to help, zero accountability, and the customer service representative was completely indifferent. They gladly take your money, hide behind fine print when you try to leave, and provide the absolute worst support when you ask for fair treatment. If you are thinking about testing this tool, be warned: once they have your card details, they will do everything in their power to keep your money, guarantee or not. Save your budget and look elsewhere. Pros nothing Cons customer service, transparenty and hiding thier policies Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) hoping to find something better! hoping to find something better! Review Source JM Jose M. Owner Marketing and Advertising Used the software for: 2+ years ### "Reliable Data That Helps Me and My Clients Grow" December 18, 2025 5.0 I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. Pros What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. Cons The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing Semrush I chose Semrush over other tools because it offers more complete data in one platform. Review Source JAR Jose A R. SEO Consultant Information Technology and Services Used the software for: 2+ years ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" December 18, 2025 5.0 Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. Pros The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. Cons Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Free plan with some features included with no time limit Review Source DD Devinda D. Digital Marketing Consultant Telecommunications Used the software for: Less than 6 months ### "Refund Requested Within 30 Minutes, Immediate Cancellation, Yet No Refund" June 12, 2026 1.0 I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes. Pros Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards Cons Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely. Very strict refund policy with little room for exceptions. Customer service appears focused on policy enforcement rather than customer circumstances. Expensive for small businesses, particularly outside North America and Europe. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Cheaper and better software in general, very useful for a small scale company Review Source VR Verified Reviewer VP Marketing Computer Software Used the software for: 2+ years ### "Outdated tool" July 3, 2026 3.0 Pros For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics Cons Unfortunately, Semrush has been slow to adapt to AI/LLM metrics and most of its features can be replaced by simple AI searches Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Just to try a different solution for our SEO needs Review Source TM Theo M. Founder Airlines/Aviation Used the software for: Less than 6 months ### "Good tools, but cancelling my subscription did not stop the billing" September 14, 2026 1.0 Solid product, but the subscription management is a real financial risk for a small business. If you subscribe, keep written proof of your cancellation. Pros Keyword research and Site Audit are genuinely good. The competitor data is reliable and having everything in one platform saved us from paying for two separate tools. Cons Cancelling the subscription did not stop the billing. I cancelled and was charged 285.25 EUR anyway on the next renewal. Their own policy says a cancellation request is confirmed within 3 business days. No confirmation ever arrived, and support later confirmed that no cancellation request had been recorded at all. Refunds are explicitly excluded for month to month plans, so a cancellation that silently fails costs you a full month with no recourse. Their BBB profile shows a D- rating with dozens of unanswered complaints describing the same thing. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) semrush = scam, they stole my money so i had to switch Review Source HV Harshit V. Digital marketing executive Information Technology and Services Used the software for: 1-2 years ### "Powerful and Practical SEO Tool for Everyday Digital Marketing Work" September 22, 2026 5.0 Overall I have enjoyed using Semrush. I personally use it mainly for keyword research, competitor analysis and checking websites SEO metrics. There are numerous features, which can take a while before you get completely accustomed to everything. Pros From SEO to digital marketing, Semrush is useful because I can get data on keywords, competitors, backlinks even sites performance. The tools save you time in conducting keyword research and discovering viable opportunities for SEO. These updates are also beneficial because search trends and SEO requirements change regularly. Cons Some features can feel bit confusing at first, especially when there is a lot of data on the screen. It also takes some time to understand all the reports and tools. Review Source NS Nick S. owner Furniture Used the software for: I used a free trial ### "Useful SEO tools, disappointing cancellation and refund experience" September 18, 2026 1.0 Disappointing overall. The tools were useful, but I found the cancellation process difficult to locate. A payment went through while I was trying to cancel, and my refund request was refused after escalation. As a small business owner, I expected clearer cancellation steps and more understanding from customer support. Pros The keyword research and website audit tools helped me identify areas to improve on my business website. Cons My biggest issue with Semrush was how difficult I found it to locate the cancellation option. Another monthly payment went through while I was trying to cancel. I contacted support afterwards, but they refused a refund—even after escalation—and said they wouldn’t reopen the case. For an expensive subscription, I expected clearer cancellation steps and more understanding customer service. This experience has put me off using them again. Review Source MD Matt D. Marketer Computer Software Used the software for: 6-12 months ### "Best for SEO" March 12, 2025 4.0 Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand Pros Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly! Cons Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Semrush felt more professional and complete in comparison to AHrefs Review Source HH Humberto H. Marketing Director Design Used the software for: 1-2 years ### "Cancellation policy its a scam and the Organic data for SEO was terrible " July 8, 2025 2.0 No great, I compared the data to other platforms including Google products and the data was way off! Pros Not much, the new design looks cool, but that's about it. I dont really have anything else I can say. Cons Too many upgrade services, constantly upselling the product! The cancellation policy is a total scam. Switched from [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) Though I would try something better but I was wrong Review Source JP John P. Transport Broker Transportation/Trucking/Railroad Used the software for: 2+ years ### "Boosting traffic to our transport company." January 30, 2026 5.0 Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. Pros The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. Cons It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. Review Source RA Roger A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Semrush has so many opportunities to improve, but definetly is a good tool" December 18, 2025 5.0 Is good, I think having a course specifically made for a Small business who wants to learn specific things and not all the features would be great. Pros Data quality is very helpful, the tools are very accurate and I use a lot some of the features that help me to build strategies for my clients. I feel secure on my data and in what I do on the app. Cons Pricing and how hard is to pause the service, sometimes I need to pause it and it can be hard to just pause the service. Review Source RG Rahul G. Digital Marketer Computer Software Used the software for: 1-2 years ### "Powerful SEO Tool bit Expensive though" November 5, 2025 5.0 Semrush is widely regarded as one of the most powerful and versatile all-in-one digital marketing platforms available today. Users—from SEO specialists and content marketers to PPC managers and competitive intelligence analysts—often describe their experience as comprehensive, data-rich, and highly actionable, albeit with a learning curve. Pros Features like the SEO Writing Assistant, Content Audit, and Topic Research tools seamlessly blend content creation with SEO best practices, making it especially valuable for content marketers. Cons It's traffic estimates, keyword volumes, or backlink counts can differ from Google Search Console, Ahrefs, or other sources. Review Source VR Verified Reviewer Marketing Manager Alternative Medicine Used the software for: 1-2 years ### "Great tool for marketing insights and organic search" August 13, 2025 5.0 Overall it is a great tool that we use for marketing, direction, content, and organic search rankings. Pros Site analysis, keyword analysis, SEO metrics, site health and diagnostics, search rankings, competitor analysis Cons Platform is not intuitive or particularly user friendly. There is so much information sometimes it is difficult to navigate. Review Source AG Anna G. Digital Marketing Manager Information Technology and Services Used the software for: 1-2 years ### " Really helpful took for growing organic traffic " August 10, 2025 5.0 Pros I’ve been using it for almost 2 years now and it’s really easy to use. I like the new features they’ve added, but what I appreciate the most with Semrush is how accurate and detailed the data is, which makes it great for starting new projects. Their customer support is also quick to respond and helpful. Cons With so many features, the learning curve can feel overwhelming for beginners, and the price might also seem “high” for small businesses and freelancers. Review Source MK Mohit K. SEO Manager Information Technology and Services Used the software for: I used a free trial ### "Useful tool for SEO" December 18, 2025 5.0 Overall, its expereince is really good. It helps me understand my website better and plan my work. Its useful when you start practicing regularly. Pros Its easy to use. I can quickly check the insight without any issues. It saves a lot of time and for better decision. Cons Its price. For small business owners, It still feels costly. Also, some tools take time to understand, and at times it feels little confusing. Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 1-2 years ### "Powerful marketing software " April 10, 2025 5.0 Pros Semrush is the largest SEO tool available - quite useful if you've got the budget Cons The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive Review Source ES Ellie S. Founder Marketing and Advertising Used the software for: 6-12 months ### "Powerful tool, not much free functionality" April 21, 2025 4.0 Pros I learned a lot about SEO with this and (if you get the paid version) it can be a powerful helper Cons There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Semrush felt more user friendly than others Review Source SW Simona W. head of marketing Building Materials Used the software for: Less than 6 months ### "My experience with Semruch" July 24, 2025 5.0 Pros I particularly liked the ease with which you can do competitive analysis. Semrush turned out to be a good option for that. Cons Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied Review Source KT Kalin T. Marketing Manager Education Management Used the software for: Less than 6 months ### "SEM is great...Mostly" April 18, 2025 4.0 My experience has been good. This has been such a great tool for SEO work and I wish the pricing was more reasonable for small businesses. Pros I love the ease of use of the SEO tools. I love the information that it gives me all in a single dashboard. Cons The price point is hard. We are small businesses and this would be fantastic for small businesses but the pricing tiers are too expensive. Review Source SB Stephan B. Digital Marketing Manager Sporting Goods Used the software for: 2+ years ### "The One-Stop SEO and Marketing Information Suite" January 13, 2025 3.0 It's and excellent and reliable source of information about your marketing activity and offers competitor review data that can't be found anyway else, but is only as good as your ability to plan and execute strategies based on the data provided. Pros The dashboard provides a wholistic look at your business's marketing and SEO all in one place. Cons The data lacks context and prioritization, and although there are thorough tutorials for how to address issues and execute changes, it must be done off-platform, not within the dashboard. Review Source Elle D. Company owner Design Used the software for: 1-2 years ### "Does the job... and more" January 9, 2025 5.0 A really positive experience. I find it really easy to use. Pros Semrush gives you all the important information in an easy to use interface. Cons I haven't seen any cons thus far. It is all pretty straightforward Review Source RD Ruti D. CEO Marketing and Advertising Used the software for: 2+ years ### "Super useful for any serious SEO" November 26, 2024 5.0 It's excellent for SEO experts and agencies, with great tools for researching keywords, competitors, backlinks, local SEO, reporting, and more. I always feel like there is more to it that I'm missing! It's a bit pricey for someone just starting out as an SEO freelancer though. Pros It has a huge range of useful SEO tools, and can easily be used for handling many clients. Cons It's very expensive! I'm paying for the Guru plan plus three additional users, it really adds up. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.