# Page 15 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 15 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 15 - Reviews of Semrush ## Showing most helpful reviews Showing 351-375 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zsolt P. SEO/SEM manager Marketing and Advertising Used the software for: 2+ years ### "Online marketing tool for SEO & PPC " November 20, 2021 5.0 Great online marketing tool for SEO purposes & PPC advertising. I use it every day for tracking keywords positions, monitoring new and lost backlinks. You can also use Semrush for checking your competitors marketing activities. One of the best SEO tool in the industry. Pros Great online marketing tool for SEO & PPC advertising. I use it every day for tracking keywords positions, monitoring new and lost backlinks. You can also use Semrush for checking your competitors marketing activities. Cons The free version should provide more keyword rankings report. Review Source NM Nishtha M. CEO Marketing and Advertising Used the software for: 1-2 years ### "No-brainer tool for keyword research and SEO" September 29, 2022 5.0 Awesome, just awesome. It made my keyword research work so much easier and saved me so much time. Pros I’ve been using semrush for more than a year now, and I can say that this is a brainer tool if you want to rank higher on google. The tools is so easy to use and have so many advanced options to optimize your website and blogs. We’ve used it for multiple clients, and we’ve seen excellent results. Some of our content has been ranked in position 1 on SERP. It also has a keyword monitoring option that lets you monitor your positions, and it helps us see how your blogs and content are performing. We use this data to optimize our content for ranking higher. It offers so many features like backlink monitoring, competitive research, etc. I highly recommend this tool to any marketer. Cons I don’t think I’ve noticed any cons in this tool yet. This tool works seamlessly with no bugs and no downtime. Review Source Stephen Brent M. Founder Marketing and Advertising Used the software for: 6-12 months ### "More features than it needs" October 12, 2020 4.0 Pros SEMrush is a great tool for SEO and I am able to get all the information I need by using it. From keyword rankings, movement over time, technical issues, and location-specific information, it has everything me and my team need to successfully monitor and manage SEO for our own business and clients. Cons They try to be everything to everyone, which diminishes the value of the software to me. For example, I am not looking for a social media posting tool from my SEO tool. Because of the amount of features, it puts them at a higher price point and I am already paying for some of these features from software that is built specifically for those purposes. Focus on one thing and do that one thing really well. I also find the pricing model for additional users to be extremely high compared to others. Moz allows you to have 10 users for a similar price, but you have to pay close to double for additional users for SEMrush. It doesn't make sense for a team. I would like to see them spend less effort adding new tools not related to search and focus that effort on their UI, which feels clunky and outdated. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) SEMrush has better location-specific tracking and month over month reporting compared to Moz. Review Source VR Verified Reviewer Sales Manager Marketing and Advertising Used the software for: 2+ years ### "SEMrush is one of the Top 5 SEO Tools for Agencies" January 23, 2020 4.0 Overall, our experience using SEMrush has been positive. Our team enjoys using it. Plus it has helped with our sales since we can utilize its research features when auditing prospective clients' sites. Pros We made the switch to SEMrush a few years ago mainly for the many tracking features that we need for all of our clients. The main one is the keyword tracking tool which allows us to track several keywords for each client and we then can include this data in their monthly reports. Cons SEMrush does not have the best structure for their plans/options which ends up costing us more for the software subscription. Due to their plans/pricing structure, we had to create two separate accounts and separate our projects between the two--all to avoid paying the astronomical additional fee for multiple users. Review Source Jose G. Ecommerce Manager Furniture Used the software for: 2+ years ### "SEO y SEM todo en uno" February 14, 2023 5.0 Llevo utilizando SEMrush desde hace años y es una herramienta muy completa a la hora de elaborar campañas de SEM y también de rastrear tus posiciones de posicionamiento orgánico de un dominio concreto. Te puedes comparar con dominios de la competencia de manera sencilla y ver como os pisáis las keywords principales. Pros La posición de palabras clave por dominio y las tendencias de éstas. La comparativa con otros dominios es muy útil a la hora de fijarse en determinados términos y en posiciones de las mismas, bien para analizar las mismas o trazar estrategias para poder subir posiciones en orgánico. Tiene una gran base de datos, lo que hace que puedas explorar en casi todos los países las posiciones de un dominio concreto. Cons El precio y debían mejorar la herramienta de enlaces, que recoge muchos menos que otros softwares. Review Source AS Amanda S. Marketing Manager Real Estate Used the software for: 1-2 years ### "Great all-around SEO, Web Analytics & Competitive Analysis Tool" January 17, 2022 4.0 Great platform for the overall price and the analytics seem to be more accurate than other tools we've used. Pros Easy to navigate and I love that they have each section organized specifically to what you'd be looking for. From general analytics, down to organic and specific metrics. Cons Could use a bit more onboarding to explain what each specific section is and how it can be used. We can see all available features, yet once you go into a feature, if you don't have that level of access, you have to upgrade. Reason for choosing Semrush Easy to navigate, great reviews & pricing was within reason. Switched from [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Pricing was too high and we were limited on features. Stats also seemed to be off from what the actual data was tracking in Analytics. Review Source Response from Semrush January 25, 2022 Hi Amanda! Thank you for the review! Your feedback is really appreciated. As a subscriber, you should take advantage of your 1:1 session with the Customer Support Team. They'll walk you through all of the product features and help you really understand what our tools can do for you. You'll be glad you did! ;) VR Verified Reviewer Instructor Internet Used the software for: 6-12 months ### "Great SEO tool" September 25, 2020 5.0 Aside from the user experience which at the end users will eventually find out how to use the tools, this tool is a great one, it has saved us so many times and it helps us make the right decision for digital marketing which positions our business to the right people. fantastic job from the SEMrush team. Pros SEMrush provides you with all the necessary data needed to create a strong online presence. This tool feeds you withinformation that helps your learn more about your competitors, what exactly they are doing to raise their rank online and gives you possible options on the strategies you need to duplicate what your competitors are doing. With a robust dashboard that houses all the tools that assist you to audit/analyze your website and give you accurate data on things that are done right or wrong compared to your competitors. You can get SEO ideas, do domain analysis, keyword analysis and keyword planner tool is available to you, so there isn't much stress if you know your ways around all the provided tools. This tool has been the saving grace for my firm, and it is indeed a great SEO tool. Cons SEMrush has too many things embedded in their dashboard. Too many tools and can be confusing. It can be completely uneasy for some users to navigate becuase there is a whole bunch of thing locked in the app therefore the user experience I believe would be the only thing they should work on. Review Source Response from Semrush October 1, 2020 Hi, thank you so much for your review! We know the number of functions and tools can be overwhelming, especially for the new users, and highly recommend checking our Knowledge Base with detailed descriptions of workflows and tools. Check out our Academy as well - there are a lot of free courses on the toolkits and digital marketing in general! RG Ray G. Owner Marketing and Advertising Used the software for: 1-2 years ### "Bang for Your Buck" October 12, 2020 5.0 As a small niche company serving clients throughout the USA and Canada, SEMrush has made us more efficient. We deliver as good or better quality data that larger companies, and still keep it personal. Pros SEMrush offers a lot more features compared to similar products/services. Keyword research and site audit is just the tip of the iceberg. The customized reporting is great for distributing to clients or potential clients. The writing assistant tool that connects to Google Docs helps us stay efficient. We also use the social media posting tool, which is a once bonus feature. Also, I started using the marketplace feature, which is an additional cost. SEMrush has the majority of features that marketing folks need. Cons There is not enough units in the Plagiarism checks (10) and Social profiles (50) for posting compared to the number of projects (200) in the subscription. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Semrush We use Ahrefs, ScreamingFrog and SEMrush. Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) We did use Moz Pro, but found that SEMrush had more features and it is more customizable. Review Source Response from Semrush October 22, 2020 Hi Ray, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Will pass your feedback on units to the team for consideration. Kara G. SEO Consultant Marketing and Advertising Used the software for: 2+ years ### "Fantastic tool has advantages over their competitors" October 13, 2020 5.0 Great! Love the new marketplace I utilized the free first blog given to test quality and I was very happy with the writing quality and research done by the writer. Pros Easy to use and understand tool! Helps quickly identify opportunities for your site or client. I actually use them and ahrefs. SEMRush is always coming up with new tools and features within their solution! I am constantly getting more value from them. Cons If you do need to grow or add other services on I do think they can be a little hard to transition to the upgrade until you’re absolutely ready. Bigger price jump. Reason for choosing Semrush Each has their own place. They all have a little bit different data in their database. Overall this solution provides so many tools that are comparable to their top competition! If you can’t decide between them and another tool, just get both. Promise you wouldn’t regret it. Review Source Response from Semrush October 14, 2020 Hi Kara, thank you for leaving us a review! We are very happy to read your kind words about our suite! PC Paul C. Managing Director Consumer Goods Used the software for: 1-2 years ### "Every SEO Tool You Need" August 13, 2021 5.0 SEM Rush has been a valuable tool in helping us establish new websites in new markets. For existing sites these tools are essential in helping us to maintain growth in traffic. Pros The quality of the SEM Rush tools output is very high compared to competitor products. Being able to access all the analytics and research data in simple dashboards is a great time saver. The keyword research features are fantastic and used by our business daily to help grow our sites. Existing sites can be improved easily using the SEM rush audit functions. Cons It is expensive. You would only pay this much if you have a sizeable business that will benefit from all the features in this product. Reason for choosing Semrush Better all round SEO results in our opinion. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: 2+ years ### "Semrush Review" January 17, 2022 5.0 We don't make business decisions without referring to it. The onboarding was helpful. Service is always good and the pricing model works for me. Pros I Œ Great functionality. I use almost all of the features on a regular basis and appreciate the recently added features. This software saves me time and stress about the domains. The competitive data I acquire consistently impresses clients and provides an overall feeling of security. Cons I would like to see more attractive layouts! Reason for choosing Semrush Service was better. Cost was only slightly lower. Switched from [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Liked the service better. Review Source TK Tanner K. Lead Sales & Marketing Analyst Construction Used the software for: 6-12 months ### "Semrush, The Platform that allows me to track & justify my Marking Initiatives. " April 29, 2022 5.0 Constance growth of our site. Pros Keyword research & Keyword Tracking. I'm constantly creating & tracking the progress of new pages. Cons Navigation, refinding the data after view. Getting back to the data I was viewing the next day. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Cost & used the free trial of both then decided on the one I wanted. Then justified the cost to my leadership. "As you would need a Hammer & Saw to build a house, I need Analytic tools to build a site." Review Source VR Verified Reviewer Digital Business Analyst Information Technology and Services Used the software for: 6-12 months ### "Great All Rounder" May 28, 2020 5.0 Pros Used SEMRush for keyword research and content marketing. It has given a boost to our client's online marketing efforts. Data, volume, backlinks and other insights SEM Rush delivers are top-notch The most desirable feature is the content marketing tool. The tool assists with keyword research, topic ideas, content optimiser, etc. Website audits and the lead get tools can come handy. The next important one close to the content marketing tool is backlink analysis. The free tools offered by SEMRush are a nice addition. It also allows us to quickly create professional reports with a few clicks. Compared to the other tools which deliver similar results, the cost for SEMRush is much better in terms of the value it delivers. However, the subscription can get expensive before you know it. Cons Subscription can get expensive before you know it. Not a good option to recommend for beginners. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush A set of all-in-one tools for a lesser cost. Review Source Response from Semrush May 30, 2020 Hi! Thanks for giving us such a great review! We really appreciate it and are happy that you're getting a lot out of SEMrush's tools. Albert A. Search Engine Optimization Specialist Consumer Goods Used the software for: 2+ years ### "An amazing SEO tool with few drawbacks!" October 31, 2018 5.0 I love using SEMrush! It is a big part of my SEO and Paid traffic campaigns. Pros SEMrush is a neat and powerful tool for any online marketing campaigns. It is great for SEO and PPC campaigns. I can see my website's data with a single click of a button. It also allows me to track my keywords but I think that they are not as accurate or the data is not recently updated. Their backlink checker works fine for me and I can see who's linking to my websites. In my opinion, their main strength is their keyword tool. I can do so much with it! I can discover new and untapped keywords, I can even copy my competitors keywords and use them to my websites. Overall, SEMrush is a great tool for any online businesses. It helped us to rank higher on search engines. Cons First of all, SEMrush is not a cheap tool. So, for people who do not have a high budget for a tool, you may want to look elsewhere. But with all of the powerful features, it is all worth it. Review Source Abid S. Abid Mehmood Banking Used the software for: 1-2 years ### "Incredibly Professional Online Visibility Management Platform" December 26, 2020 5.0 I always improve my website content after doing an audit from SEMrush. I always analyze my website traffic through this platform. I really love the magic keyword research tool and even all other tools of SEMrush. I always search the best and incredible keywords for my PPC campaign. I also analyze the performance of my social media posts. I create optimize and professional social ads through SEMrush. So, in short, I am really satisfied with SEMrush. Pros SEMrush is the best platform for the digital media marketing experts. SEMrush allows you to work on SEO, content marketing, advertising, market research and social media. You can find millions of best keywords for your business website. You can analyze your website backlinks. You can run SEO audits for your website. So you can see your competitors and then you can improve your website content according to the best keywords. Cons SEMrush offers most effective and professional strategies to increase rankings in search engines and even in the social media platforms without any kind of cons. According to my point of view, SEMrush is best without cons. Review Source Response from Semrush January 13, 2021 Hi Abid, thank you for leaving a review for Semrush! We are so proud to be your tool of choice! :) SS Susan S. Partner Marketing and Advertising Used the software for: 2+ years ### "Great Product for SEO" October 12, 2020 5.0 Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO. Pros I like how easy it is to use, it makes my job much easier. I am able to get the info quickly send to trello for the team to work on some items and it's great for giving me ideas for keywords, content and article writing. Cons My only con for this item is the AMP and needing to have the highest plan to access the amp info. I am on the mid tier and I can't access the pages with Amp errors. Since AMP is so important right now I would think that info would start at the mid-tier level. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Semrush I like the UI better and the information that was provided. I had a hard time getting around the other software. Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) I just felt SEMRush was easier to use, give me what I am looking for and has useful suggestions. Review Source AT Aaron T. Director general Marketing and Advertising Used the software for: 2+ years ### "Really helpful, specialized tool." January 17, 2022 5.0 Highly helpful for marketing research and audience knowledge. Enjoying all the information, both for my clients, and also for my own company. Pros Good at organizing information gathered from different sources, general digital research, and automizing reports and deliverables. Cons Some very important tools available only for the most expensive plan. Review Source MR Matt R. Owner E-Learning Used the software for: 6-12 months ### "Best Keyword Research" January 27, 2022 5.0 Semrush has helped my site rank for multiple keywords on the front page and many times gaining me a #1 spot on Google Pros I love using Semrush for keyword research and helping my site grow its back link database Cons Semrush takes some serious learning if you want to use it effectively. For a total beginner, it will be very confusing due to the high volume of features available Alternatives considered [Keyword Tool](https://www.capterra.com/p/179574/Keyword-Tool/)[Keyword Insights](https://www.capterra.com/p/230999/Keyword-Insights/) Reason for choosing Semrush Semrush was the most put-together tool for my unique uses Review Source Response from Semrush March 18, 2022 Wow, Matt, what an incredible result you have got using Semrush toolkit! Thank you so much for sharing your experience, we're happy to read your review. Good luck with your future projects! KV Katya V. Developer Computer Software Used the software for: 2+ years ### "Great Software for Customer Research / Analytics" November 17, 2022 5.0 Semrush is amazing for getting to know your customers. Being able to see exact searches made on Google from our audience is very valuable and they have options for every part of the marketing journey, from social media to SEO and article writing. Pros I have used this software for a variety of reasons over the years. First, it was for social media topics and now it is for SEO and customer search research to get to know exactly what our audience is searching for online. It has been a tremendous help and is the next best thing to asking them face to face. Cons I found there to be a bit of a learning curve because there are just so many features and you need to learn how to get the most out of each one. It's a good problem to have, though, and support is available to help if needed. Review Source VJ Vishakha J. Content Writer Construction Used the software for: 6-12 months ### "All-in-One digital marketing platform. Best seo tools and social media management" May 26, 2022 5.0 Good and highly recommended for business serving digital marketing work Pros Good for local seo tools, ppc, competitive analysis of more than 10 competitors, social media marketing and management, web analytics Cons Marketing analytics and competitive intelligence needs to be improved also limited features are there. Review Source Response from Semrush June 13, 2022 Thanks for your review, Vishakha. We love to hear this positive feedback from our userswishing you the best! VR Verified Reviewer Digital Marketing Strategist | SEO Lead Internet Used the software for: 2+ years ### "Wow talk about an SEO applocation" September 25, 2020 4.0 I find something new everyday with this tool. However I will admit I still find navigating this tool tricky and the amount of features overwhelming. Pros I do like the organic position dashboard, the backlink audit and backlink requests tool, the content readbility scores and the keyword magic tool is kinda cool. Cons Not sure about the accuracy of the Paid advertising tool, seo audit tool and the reports are really not too robust. Alternatives considered [BrightEdge](https://www.capterra.com/p/124928/BrightEdge/) Review Source Response from Semrush October 6, 2020 Hi, thank you for your review! Great to hear you discover new opportunities with the tool. I have also passed your feedback on the reports and UX/UI to the corresponding teams. Dako S. SEO agent Information Technology and Services Used the software for: 1-2 years ### "Semrush the right hand for SEO agent " January 21, 2024 4.0 Pros From the very beginning of my SEO agent career I have been introduced to Semrush The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey. Cons Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect Review Source Leonardo M. CMO & Co-founder Marketing and Advertising Used the software for: 6-12 months ### "Great tool but there might be good alternatives" February 3, 2022 5.0 It's great, I use it for initial onboarding and setting up as ongoing projects can be costly due to limitation on how much active projects we can have with a give plan. Pros It's packed with a lot of great features, definitely great when starting up with a new client. Cons The pricing can be steep - especially when you manage 30-40-50 clients. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush I still use Ahrefs for ongoing monitoring but for initial setup I use Semrush due to a great offer of tools it has. Ahrefs is great with ongoing site audits with unlimited vertified projects option. Review Source Eligreg L. SEO Content Manager Furniture Used the software for: 6-12 months ### "A SEO tool for those who want to get things done" August 15, 2019 5.0 I got a taste of everything SEMrush can do after attending one of their great seminars (they're really good at content marketing and that includes events), that made me purchase the tool and I'm in a hurry to make my money's worth of SEO audits. Pros Everything around SEO and content marketing gets absolutely DONE. SEMrush really goes out of its way to help the user (and more importantly, every business owner) get the results they want with every single tool they can think of. From SEO auditing (in seconds) to Social Media Marketing, SEMrush is the tool to handle all your inbound efforts. Cons As a freelancer SEO consultant, SEMrush can get a bit pricey for the work I do. For businesses is great, but us the freelancers take the punch with the pricing, given the frequency of our income. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Semrush SEMrush seemed like the most accurate tool for SEO audits Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) MOZ was getting pricey Review Source OS Omri S. Director Marketing and Advertising Used the software for: 2+ years ### "Must have product" January 17, 2022 5.0 Overall good. Customer Service could be better. Pros Keyword tracking and analytics. Critical for research and client updates. Cons Pricing. Its very expensive for a small business. Reason for choosing Semrush Used it for years but pricing is high and we are considering alternatives. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.