# Page 2 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 2 - Reviews of Semrush ## Showing most helpful reviews Showing 26-50 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Alp A. Director Marketing and Advertising Used the software for: 2+ years ### "Semrush are now just a bunch of scammers." December 16, 2025 1.0 Pros When it worked a few years ago. It was not bad. But now their support is terrible. No rectification of a clear fault. Replying with there is no error when there is a clear error. Cons We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. Review Source VR Verified Reviewer Owner Real Estate Used the software for: 2+ years ### "Beware of SEMrush’s Cancellation & Refund Process" January 7, 2026 1.0 Pros The platform itself may be useful, but their cancellation policy, lack of transparency around automated communications, and refusal to refund despite timely cancellation attempts are major red flags. I strongly recommend reading the fine print and being very cautious before subscribing. Cons I had a very frustrating experience trying to cancel my subscription. I attempted to cancel before the renewal charge, yet I was still billed and then denied a refund. What made this worse was the cancellation process itself. Their system repeatedly sent the same automated email over and over, never progressing to the next step. At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time. The process only moved forward after I explicitly asked to speak with a human, something that is not clearly indicated anywhere in the cancellation flow. Even after following the steps and attempting to cancel in good faith before being charged, SEMrush refused to issue a refund. Also they nickel and dime you about everything. Review Source JM James M. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "The seo and website management tool that is actually making a difference to the marketing teams." May 6, 2026 5.0 When dealing with digital marketing of several clients, I have to have reliable information that I do not have to question. provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis. Pros I like the fact that I have been getting the depth of competitor information on a daily basis. Bright Ads campaign decisions are less defensive and more precise due to what brings up. Cons The price is an actual obstacle to smaller clients whom I attempt to bring onboard the platform. It will be worth it, and that first cost talk is never an easy one. Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Maximizing the presence of our retail store." February 26, 2026 5.0 Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features. Pros The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online. Cons The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. Review Source BM Bryce M. Expansion Manager Computer Software Used the software for: Less than 6 months ### "A lot of service, too much for a beginner and horrible cancelation processing" June 3, 2025 2.0 Overall, like I said they would benefit greatly from at least having a BEGINNER view or some kind of onboarding survey that directly puts you into a beginner view with just the tools available to handle whatever the new subscriber came to handle. Then it can expand out from there. The peopel I dealt with in person were fine but the cancelation experience is against the law and a nightmare, honestly. Pros It was a decent tool to SEO optimize blog articles. There are a ton of things to do in the platform, but I feel it's so much built it can be difficult to navigate. You have to have a "degree in " in order to actually fully utilize it. This is problematic when there are other tools like the ones by \[sensitive content hidden\] which are simpler. I feel there really needs to be a beginner UI and the various UI elements should be unlockable or in some way there should be a beginner version. Cons There's quite a few things. Their SEO optimization for articles is okay, but I find just prompting a free GPT instance to be about the same. Using paid GPT is considerably better. The article builder has an image suggestion tool that's absolutely bogus. It's generative AI image prompting bordering on 2019 quality and looks like it hasn't been iterated on since launch. Just unusable and even when you can create a halfway decent image it still looks like AI gen slop. Their cancelation policy is incredibly out-dated and violates FTC guidelines on a one-click cancellation. I've spoken to support about this and I get back a robotic response of "That's just what our policy is." They don't seem to get it's factually against the law. Here's the entire process: 1. You can't just go to your subscription and click cancel 2. You have submit a chat request 3. The chat then takes you to a form you have to fill out with your reason for canceling and VERIFY you want to cancel. 4. Then you are sent an eMail CONFIRMING your cancelation that you need to click on. 5. Further still I was told despite going through all these steps, "You didn't give clear intent of your desire to cancel." so I was billed for another month. I tried to clarify for the 4th time that it's not supposed to be this way and is in fact an FTC violation. No acknowledgement of that. Just robotic replies ignoring it. Review Source VR Verified Reviewer Senior Web Developer Defense & Space Used the software for: 2+ years ### "The gold standard for search engine optimization insights" May 7, 2025 5.0 Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts in order to achieve the best optimization for SEO. There is a lot of additional value add in the features and information it can generate for you as well. Pros is an absolute must for optimizing your site for SEO, the site audit feature gives you invaluable insight on your website in order to fix and optimize things for best performance. I also like how you can easily and quickly gather competitive analysis on any website. Cons I wish there was better insight on Advertising analysis of competitors, it only shows google search keywords mostly from what I have seen, I would like for it to show a more comprehensive footprint of digital advertising. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Both are good but from experience I've found to be better. Review Source JP John P. Transport Broker Transportation/Trucking/Railroad Used the software for: 2+ years ### "Boosting traffic to our transport company." January 30, 2026 5.0 Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. Pros The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. Cons It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. Review Source Priyanka P. SEO marketing Information Technology and Services Used the software for: 2+ years ### "A highly accurate tool for website audits and overall performance evaluation." December 16, 2025 5.0 I have been using for the past 8–9 years, as I work in performance marketing. Very accurate tool for website audits and finding technical problems. Pros This tool is invaluable for understanding organic and AI-driven traffic and for researching high-volume keywords for websites. Overall, it is one of the best tools for me. Cons For small business owners, the website's pricing is very high. we can add limited project ad users on basc plan. Review Source DG David G. Web Strategist Real Estate Used the software for: 6-12 months ### "A Strategic Partner in Driving Digital Growth for AFX Research" April 28, 2025 5.0 Our experience with has been highly positive. It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge. The platform’s comprehensive reporting tools and actionable insights have made a measurable difference in how we approach SEO and content marketing initiatives. Pros At AFX Research, we appreciate how consolidates SEO, competitive intelligence, and market research tools into one intuitive platform. The depth of keyword analysis, site audits, and backlink tracking has significantly improved our ability to optimize our website presence and better serve our clients nationwide. Cons While provides tremendous value, we found that access to certain advanced features — such as historical trend analysis and expanded API usage — requires a higher subscription tier, which may not always align with budget constraints for specific projects. Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Mainly the user interface was easier to use. Review Source Krishna Y. Founder Marketing and Advertising Used the software for: 2+ years ### "Excellent SEO analysis and Management tool" August 31, 2025 5.0 Pros Provide detailed analysis of keywords Provide depth analysis of backlinks Very handy to manage local listing Content analysis and find keywords gap Cons Very costly Need to provide more real time updated data Pricing and Packages are little unclear, it should be more clear Review Source RA Roger A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Semrush has so many opportunities to improve, but definetly is a good tool" December 18, 2025 5.0 Is good, I think having a course specifically made for a Small business who wants to learn specific things and not all the features would be great. Pros Data quality is very helpful, the tools are very accurate and I use a lot some of the features that help me to build strategies for my clients. I feel secure on my data and in what I do on the app. Cons Pricing and how hard is to pause the service, sometimes I need to pause it and it can be hard to just pause the service. Review Source ANDREY V. CEO Marketing and Advertising Used the software for: 2+ years ### "Must Have For Scaling Paid Search" October 21, 2025 5.0 Pros is a must have for anyone running paid search and working with multiple clients. The visual reporting is second to none and help produce easy to understand reports that I can pass on to clients, worth every dollar. The data is invaluable for building and scaling campaigns. Every interaction with support has been helpful and timely. Cons There is a little bit of a learning curve if you have not used similar tools previously, but once you learn how to use it, it is very powerful. Review Source DH Daniel H. Community Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Semrush is an Extraordinary Tool for Marketing Research" March 10, 2025 5.0 My overall experience with is in using it for paid search and SEO. It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities. Pros is an incredible tool that aids in marketing research. Comprehensive, detailed, and takes care of research all things digital marketing related. Cons The user interface for the dashboard is a little dated and feels clunky to use, but once you learn it, it works like a charm. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Although I'm more familiar with Ahrefs multiple recommendations came from other marketing peers and they were spot on in their view. is ultimately a better product in my opinion. Review Source RG Rahul G. Digital Marketer Computer Software Used the software for: 1-2 years ### "Powerful SEO Tool bit Expensive though" November 5, 2025 5.0 is widely regarded as one of the most powerful and versatile all-in-one digital marketing platforms available today. Users—from SEO specialists and content marketers to PPC managers and competitive intelligence analysts—often describe their experience as comprehensive, data-rich, and highly actionable, albeit with a learning curve. Pros Features like the SEO Writing Assistant, Content Audit, and Topic Research tools seamlessly blend content creation with SEO best practices, making it especially valuable for content marketers. Cons It's traffic estimates, keyword volumes, or backlink counts can differ from Google Search Console, Ahrefs, or other sources. Review Source AM Andrew M. Senior Web Design Manager Information Technology and Services Used the software for: 2+ years ### "The dependable SEO and content toolkit." July 30, 2025 5.0 helped us create smarter campaigns and avoid wasting time and resources on producing content that wouldn’t rank. It’s now a standard part of our approach to each new client site. Pros I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind. The content templates are great for shaping blog strategy too. Cons UI is a little bit cramped when inside of it so many tools are crammed in. additionally, when you want more projects or reports, the pricing jumps high. Review Source VR Verified Reviewer Marketing Manager Alternative Medicine Used the software for: 1-2 years ### "Great tool for marketing insights and organic search" August 13, 2025 5.0 Overall it is a great tool that we use for marketing, direction, content, and organic search rankings. Pros Site analysis, keyword analysis, SEO metrics, site health and diagnostics, search rankings, competitor analysis Cons Platform is not intuitive or particularly user friendly. There is so much information sometimes it is difficult to navigate. Review Source IM Isidora M. Founder and Full Stack Marketer Marketing and Advertising Used the software for: 2+ years ### "A daily essential in my digital marketing work 🧡" June 3, 2025 5.0 I’ve been working with since 20 19. It’s the only tool I’ve stayed with throughout all the phases of my career from corporate roles to marketing agency founder. Rich in features and constantly evolving with the marketing industry. I’ve built so many SEO strategies - It’s honestly a part of my daily routine now - just like my morning coffee ☕. Pros is a full digital marketing command center. From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away. What I love most is how it helps me connect the dots between data and action. I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients. 😄 Cons Nothing, really. I've been using it for years and it just keeps getting better. They are always innovative. 😊 Review Source AG Allison G. Marketing Strategy Consultant Marketing and Advertising Used the software for: I used a free trial ### "Horrendous Customer Service and Shady Practices" January 14, 2026 1.0 Horrible customer service. They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed to do. Their policies are highly illegal. I'm sharing because I don't want others to have to deal with the same things I did. Pros I used it for a short time during my trial period. There are other websites out there that have similar features. Cons is absolutely horrendous when it comes to customer service. I am not the only one (look at Google reviews). I cancelled during their free trial period with plenty of time to spare and they still charged me hundreds of dollars. They are refusing to return the money and are using shady practices to give me the run around. It is highly illegal due to the FTC's one-click to cancel law. Do not give them business. They've been reported to the authorities and to the Federal Trade Commission. Review Source VR Verified Reviewer Marketeur International Affairs Used the software for: 1-2 years ### "Un outil SEO tout en un incontournable pour les marketeurs" August 6, 2025 5.0 Pour sa réputation, la richesse des fonctionnalités et les retours positifs de la communauté SEO , tout ça réunis aident les professionnels du marketing digital qui souhaiteraient améliorer leurs visibilités sur le web. Pros est extrêmement complet , Il permet de faire une recherche de mots-clés, analyser la concurrence, suivre le positionnement, faire des audits techniques de site web et plus encore, l'outil est régulièrement mis à jour avec de nouvelles fonctionnalités utiles. Cons Le prix peut être un frein pour les freelances en petites structures, l'interface peu aussi sembler un peu complexe au départ pour les débutants. Review Source Melissa A. President Marketing and Advertising Used the software for: I used a free trial ### "Not-so "Free Trial"" December 9, 2025 1.0 I started a trial so I could see the features, but the trial was limited. On the seventh day, I saw that my card was charged. Now I have to jump through hoops(chat and email support ticket) to request a refund. This "7 day free trial" is misleading. Pros Seemed to have intuitive tools, but you could not utilize them during the trial period. Can not really evaluate. Cons Happy to take my money and run during a trial period. No one from the company reached out to us during the trial period to walk us through the platform. This was probably on purpose. Review Source cZ calvin Z. Manager Marketing and Advertising Used the software for: 1-2 years ### "Semrush software Review." December 8, 2024 5.0 Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others. Pros I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more. Cons Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) It didn't give me all features I need for my marketing needs Review Source VR Verified Reviewer SEO Marketing and Advertising Used the software for: 2+ years ### "SEMRUSH the best overall tool for SEO" February 7, 2025 5.0 As SEO manager, i use it every day for long periods. I am satisfied with the tool, it started to have an issue with keyword rankings and domain performance since january after google's update on serps Pros it has great database of keywords, indexed urls and backlinks Cons its limited in terms of keywords monitoring in projects. Review Source JD James D. Founder, SEO Marketing and Advertising Used the software for: 2+ years ### "Powerful SEO all-rounder" November 27, 2024 5.0 I use mostly for it's domain overview and keyword functions. It helps me to quickly assess competitors and potential clients, as well as for researching on-page topics. I'm very happy with my experience with on-page and technical SEO tools, though the off-page tools feel less powerful. I also use the local SEO package, though am considering switching to more custom products elsewhere. Pros All in one tool that gives me a deep understanding of my work Cons A little expensive and the link & on-page suggestions don't feel useful to me. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush keyword analysis toolkit & agency reporting abilities Review Source LG Laurent G. Dirigeant Internet Used the software for: 1-2 years ### "Complet mais cher, Semrush n'offre pas de vrais essais " October 9, 2025 5.0 Pros Complet en tant qu'outils marketing. L'offre gratuite permet très bien de faire les recherches de données dont vous avez besoin sur votre site. J'ai utilisé plusieurs comptes pour obtenir des données et l'analyse sur mon site car en gratuit on est limités, très limités. Cons Je n'ai pas trouvé une offre d'analyse unique pour site web, il faut payer pour plus d'outils même s'ils ne seront pas utilisés. Review Source MD Matt D. Marketer Computer Software Used the software for: 6-12 months ### "Best for SEO" March 12, 2025 4.0 has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand Pros offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly! Cons ’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) felt more professional and complete in comparison to AHrefs Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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