--- title: "Page 3 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 3 - Is Semrush the right SEO solution for you? Explore 2330 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/151962/SEMrush/reviews/?page=3" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Semrush 4.6 (2330) [View alternatives](https://www.capterra.com/p/151962/SEMrush/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Page 3 - Reviews of Semrush ## Showing most helpful reviews Showing 51-75 of 2330 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marketeur International Affairs Used the software for: 1-2 years ### "Un outil SEO tout en un incontournable pour les marketeurs" August 6, 2025 5.0 Pour sa réputation, la richesse des fonctionnalités et les retours positifs de la communauté SEO , tout ça réunis aident les professionnels du marketing digital qui souhaiteraient améliorer leurs visibilités sur le web. Pros Semrush est extrêmement complet , Il permet de faire une recherche de mots-clés, analyser la concurrence, suivre le positionnement, faire des audits techniques de site web et plus encore, l'outil est régulièrement mis à jour avec de nouvelles fonctionnalités utiles. Cons Le prix peut être un frein pour les freelances en petites structures, l'interface peu aussi sembler un peu complexe au départ pour les débutants. Review Source RB Riccardo B. Marketing Expert Machinery Used the software for: 6-12 months ### "Your all-in-one solution to be #1 in every research" July 26, 2026 5.0 Pros The absolutely best service out there to be in first position with every research. High prices but amazing product. Cons Paid plans are very very expensive and not for everyone. By the way, if you can afford them go for it! Review Source LG Laurent G. Dirigeant Internet Used the software for: 1-2 years ### "Complet mais cher, Semrush n'offre pas de vrais essais " October 9, 2025 5.0 Pros Complet en tant qu'outils marketing. L'offre gratuite permet très bien de faire les recherches de données dont vous avez besoin sur votre site. J'ai utilisé plusieurs comptes pour obtenir des données et l'analyse sur mon site car en gratuit on est limités, très limités. Cons Je n'ai pas trouvé une offre d'analyse unique pour site web, il faut payer pour plus d'outils même s'ils ne seront pas utilisés. Review Source DH Daniel H. Community Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Semrush is an Extraordinary Tool for Marketing Research" March 10, 2025 5.0 My overall experience with Semrush is in using it for paid search and SEO. It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities. Pros Semrush is an incredible tool that aids in marketing research. Comprehensive, detailed, and takes care of research all things digital marketing related. Cons The user interface for the dashboard is a little dated and feels clunky to use, but once you learn it, it works like a charm. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Although I'm more familiar with Ahrefs multiple recommendations came from other marketing peers and they were spot on in their view. Semrush is ultimately a better product in my opinion. Review Source AG Anna G. Digital Marketing Manager Information Technology and Services Used the software for: 1-2 years ### " Really helpful took for growing organic traffic " August 10, 2025 5.0 Pros I’ve been using it for almost 2 years now and it’s really easy to use. I like the new features they’ve added, but what I appreciate the most with Semrush is how accurate and detailed the data is, which makes it great for starting new projects. Their customer support is also quick to respond and helpful. Cons With so many features, the learning curve can feel overwhelming for beginners, and the price might also seem “high” for small businesses and freelancers. Review Source VR Verified Reviewer sales lead Construction Used the software for: Less than 6 months ### "NO TRIALS, NO REFUNDS, NOT WORTH IT" October 8, 2025 1.0 Pros I was on trial for multiple things on the platform and have asked for refund multiple times. They rejected my refunds and charged me for the whole year. I tried to ask for a refund they rejected it 3 times. Their tools that cost thousands of dollars are useless and not worth half of the price that they list it at. Will be moving on to AHREF. I'm new to the SEO game, lesson learnt. STAY AWAY. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Semrush was expensive, no trial, charged me for the whole year and their features were not useful for the most part Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 1-2 years ### "A great platform to get a handle on you SEO situation" July 20, 2025 4.0 We use quite a bit each week to help with our client's SEO, with a main focus on local SEO for service based businesses. Pros The amount of features it has that can help your business with now only SEO but also research for advertising. Cons The cost can be high and a lot of features cost extra monthly with quite high pricing. If they could charge a bit cheaper for extra then maybe more of them would be used by smaller agencies like my own. Review Source FC Fergus C. Marketing Executive Building Materials Used the software for: 1-2 years ### "Comprehensive and easy to use" July 18, 2025 5.0 Pros Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change. Cons Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often unavoidable. Review Source JB Jody B. Marketing et Events Marketing and Advertising Used the software for: 6-12 months ### "la stratégie marketing" May 25, 2025 5.0 Utilisation régulière de Semrush pour le SEO et l’analyse concurrentielle. Très complet, mais demande un peu de temps pour s’y retrouver au début. Pros Outils puissants pour les mots-clés, les audits techniques, le suivi de position et l’analyse de la concurrence. Tout est centralisé et bien structuré. Cons Abonnement assez cher, surtout pour les petits budgets. Beaucoup d’infos à digérer, ce qui peut être déroutant pour les débutants. Review Source VR Verified Reviewer Project Manager Design Used the software for: I used a free trial ### "SEMRush review" January 16, 2026 3.0 Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing. Pros Robust keyword research, competitor analysis, versatile reporting, and all-in-one SEO/marketing toolkit. Cons Can feel overwhelming, data limits on lower plans, and some tools aren’t as intuitive for beginners. Review Source RD Rubel D. SEO Winner Marketing and Advertising Used the software for: 2+ years ### "One of the best SEO tools for daily Use." April 11, 2025 5.0 Using for the last 2 years in weekly basis. Easy to operate and give most of accurate data. Keyword research option is best from my side. Pros User Interface and in-depth keyword research. Cons Local SEO audit and Citation listing option. Review Source mC maza C. Consultant Financial Services Used the software for: Less than 6 months ### "SEMRUSH Review" April 30, 2025 5.0 Its a very powerful tool, just keep learning and take courses . Its a very important tool for SEO and online marketing. This tool is very good for business owners that want to grow Pros i love how Semrush shows me exactly which keywords to target and helps me track how my content is doing. love the keyword tool and competitor analysis Cons To be 100% honest its overwhelming , I took a udemy course to help me with Semrush. you have to keep educating yourself , youtube videos courses . Its a little tricky, Review Source MJ Maddie J. SEO associate Hospital & Health Care Used the software for: 1-2 years ### "Semrush Review" April 10, 2025 5.0 Pros The Site Audit and Position Tracking tools are amazing for quick facts on your site. The Keyword Magic Tool is super helpful for deep research on keywords/queries. Cons The pricing is pretty expensive for small businesses. The whole software can be a bit overwhelming at first, but it is easier once you get the hang of it. Review Source MD Matt D. Marketer Computer Software Used the software for: 6-12 months ### "Best for SEO" March 12, 2025 4.0 Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand Pros Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly! Cons Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Semrush felt more professional and complete in comparison to AHrefs Review Source GS Guillaume S. Chef de projet Design Used the software for: 1-2 years ### "L’arsenal SEO complet" May 7, 2025 5.0 Pros Gros panel d’outils SEO : audit de site réactif, idées de mots‑clés costaudes, suivi de positions fiable, rapports prêts à partager, gestion de projets pratique pour bosser à plusieurs Cons Un petit temps d’adaptation pour trier tant de métriques, abonnement salé si c’est juste pour un check ponctuel, interface chargée dès qu’on active tous les modules Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 1-2 years ### "Powerful marketing software " April 10, 2025 5.0 Pros Semrush is the largest SEO tool available - quite useful if you've got the budget Cons The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive Review Source ES Ellie S. Founder Marketing and Advertising Used the software for: 6-12 months ### "Powerful tool, not much free functionality" April 21, 2025 4.0 Pros I learned a lot about SEO with this and (if you get the paid version) it can be a powerful helper Cons There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Semrush felt more user friendly than others Review Source VR Verified Reviewer SEO Marketing and Advertising Used the software for: 2+ years ### "SEMRUSH the best overall tool for SEO" February 7, 2025 5.0 As SEO manager, i use it every day for long periods. I am satisfied with the tool, it started to have an issue with keyword rankings and domain performance since january after google's update on serps Pros it has great database of keywords, indexed urls and backlinks Cons its limited in terms of keywords monitoring in projects. Review Source SW Simona W. head of marketing Building Materials Used the software for: Less than 6 months ### "My experience with Semruch" July 24, 2025 5.0 Pros I particularly liked the ease with which you can do competitive analysis. Semrush turned out to be a good option for that. Cons Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied Review Source JA Jazz A. Director Marketing and Advertising Used the software for: 1-2 years ### "Good Service" March 2, 2025 4.0 Overall it was good, we could have done with getting more out of it for the amount that we paid. Pros Easy to use and the analytics side of it was also good. Cons The expense. We used it mainly for social media scheduling and it was expensive for that. Review Source Deyan G. Managing Editor Internet Used the software for: 2+ years ### "Very good tool, but I'd still choose ahrefs." February 10, 2025 4.0 Overall, it's been a positive experience. I use it alongside ahrefs, but I trust ahrefs' estimates more. Pros I love the interface. It feels much more user-friendly compared to ahrefs. Cons The site audit isn't as good as ahrefs'. Review Source SL Shawn L. Founder and Principal Consultant Marketing and Advertising Used the software for: 2+ years ### "Great toolbox for SEO practitioners." February 18, 2025 4.0 SEMRush has a great set of tools for SEO, keyword rank monitoring, and competitor research. I think that it's become a little too pricey for what it offers, though. Pros Useful reports for SEO and competitor research. Cons Subscription cost is very expensive for what you get. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Better keyword-level reporting. Ahrefs does link tracking better, though. Review Source cZ calvin Z. Manager Marketing and Advertising Used the software for: 1-2 years ### "Semrush software Review." December 8, 2024 5.0 Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others. Pros I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more. Cons Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) It didn't give me all features I need for my marketing needs Review Source pB patrick B. Responsable Farming Used the software for: 2+ years ### "Attention : prélévements bancaires sauvages et non règlementaires" December 14, 2024 2.0 Attention : Semrush vient se servir sur votre compte bancaire trop facilement. Les éléments interactifs sont mal nommés de tel sorte que le moindre clic peut vous couter cher (999 dollars). Aucune demande de validation d'action ou d'autorisation de prélèvement.. Les demandes de remboursement restent sans réponse. Evidement le lien service client ne fonctionne pas (il faut soustraire des \*/ de l'URL, ce qui laisse penser à des valeurs d'entreprise pas très bienveillantes. Après quelques recherches sur le web, nous ne sommes pas des cas isolés. De de fait, cela annule tout l'interret financier de SEMRUSH. Cet avis sera corrigé quand nous aurons des nouvelles du service remboursement qui reste pour le moment muet. Pros Outil complexe mais efficace si on y passe du temps. Cons Politique financiere & bancaire non bienveillante Alternatives considered [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) Reason for choosing Semrush Au départ pour l'aspect simple et puissant. Mais les interraction qui menent à des règlements bancaires sans validation (999 dolars) viennent d'éteindre mon interret pour ce logiciel Review Source TS Tyler S. Affiliate marketer Internet Used the software for: 2+ years ### "My review on Semrush" January 20, 2025 4.0 Semrush is a really powerful tool for digital marketing. It covers everything from SEO to PPC and social media, and it gives you solid data for planning your next move Pros Semrush has a ton of features like keyword research, competitive analysis, and site audits. The interface is pretty easy to use. Cons It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.