# Page 36 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 36 - Is Semrush the right Competitive Intelligence solution for you? Explore 2321 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2321) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 36 - Reviews of Semrush ## Showing most helpful reviews Showing 876-900 of 2321 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use EK Emma K. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "I couldn't do my job without SEMrush's up-to-date, detailed insights " May 7, 2021 5.0 My coworkers and I use it daily to ensure we are placing the most important, top-quality keywords on our clients' websites. Pros The keyword magic tool - you can see how much search volume a given keyword gets and how difficult it is to rank for it. Also, you can choose 'related' keywords to see if there are similar ways users search around a given topic you didn't think of. I also like the competitor insights feature to compare how your site performs for chosen keywords against your closest competitors. Cons The only con I have is that I think the new interface is a bit confusing and unintuitive - it is harder to navigate from feature to feature and project to project. Review Source MJ Moiz J. CTO Retail Used the software for: 1-2 years ### "Semrush review" January 17, 2022 5.0 Pros Easy to use, easy to implement and loads of training materials Cons Expensive, learning curve, and too much a la carte features. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Additional functionality and competition analysis Review Source ES Emirhan S. Music Music Used the software for: 6-12 months ### "Semrush is good" June 19, 2022 4.0 Pros It has good enough features. does a pretty good job at managing content. Cons Although I do not have any problems in terms of use and content, the price is a bit expensive. Review Source Response from Semrush June 21, 2022 Hi there, thanks for your feedback and review! We find our price to be competitive with the comprehensiveness of the tool, but we do understand your concerns. We hope you continue to make the best of our platform! Lord Gideon M. SEO Specialist Public Relations and Communications Used the software for: 6-12 months ### "SEMRush Review by an In-House Novice SEO" August 9, 2018 4.0 Checking the overall health of the site is made easy. gives a detailed look at how a site is performing SEO-wise. The only downside is that it can be quite expensive for some especially for those who are not inside the United States. Pros There are a lot of tools available. From keyword research to all kinds of audits; has got it all. Competitor research is also made easy thanks to their large database. Cons Price is a bit expensive considering that not all tools might be used. Other tools are also not really helpful for those outside in the United States. Keyword data for some countries are also lacking. Review Source ST Shaun T. Regional Digital Marketing Manager Consumer Goods Used the software for: 2+ years ### "The software all digital marketers need" January 17, 2022 5.0 Pros It's got so much data, and it's easy to use! It's one of those "easy to learn, hard to master" software, except it's relatively easy to pick up! Cons Improving on competitor research would make this a KILLER APP. The more we can find out about our competitors, the better! Review Source MEL Mary Elizabeth L. Co-founder Sports Used the software for: 2+ years ### "An amazing marketing tool to analyze the performance of my website!" April 12, 2019 5.0 Pros is an all-in-one SEO solution that I am using to analyze my website. It allows me to view my keyword rankings, organic traffic, backlinks and the metrics of my website. I really like their Keyword Analytics tool as it allows me to put a seed or primary keyword and it will generate a lot of related long-tail keywords from it. The Social Media tool allows me to see my best performing posts on different social channels. There are also plenty of nice features like, SEO audit, Domain vs Domain and Backlink Checker. Cons Their Backlink Checker tool is not the strongest as the competition but it can provide enough data for you to use. Review Source ana N. Sales associate Financial Services Used the software for: I used a free trial ### "My essential tool for digital marketing success." September 20, 2023 5.0 It's great, the customer support has been excellent whenever I have had a question or problem, their customer service team has responded quickly and professionally, providing me with effective solutions. Pros I like everything from keyword research and content optimization to competitor analysis and tracking results is great it gives me all the tools I need to boost my digital marketing strategy. Cons Well, I would love it if there were more accessible options or cheaper plans adapted to different sizes of companies. Review Source AA Abe A. Digital Marketing Agency Operater Marketing and Advertising Used the software for: 1-2 years ### "Great Tool, Unique KW Suggestion Tool, and Decent Pricing" May 20, 2019 5.0 Overall great experience and an important part of my agency's success. Pros I loved the KW magic tool which is quite unique when compared to other KW suggestion tools as the UI for it allows you to get an excellent sense of the landscape with one quick glance. So it's a huge time saver for me. 's competitor research tool is also unparalleled when trying to get an overall snapshot of a competitor website's general standing, although there may be other better tools to understand certain details. Overall, the tool has so many features that although took a while to learn, offer excellent value for any SEO and PPC-oriented digital marketing agency. Cons I didn't like the cost and the website also seems to go down about once a month (yesterday it went down in the middle of a project I needed for). Review Source Vojkan C. Digital Marketing Specialist Used the software for: 6-12 months ### "Probably the best software for keyword research and organic ranking reports" May 9, 2018 5.0 Work faster on on-site SEO optimization and optimize more websites for better keywords in less time. Pros I use for on-site SEO optimization of client websites. I've tried many others, but for organic Google ranking report, keyword difficulty and search volume and related keywords there isn't better tool. Cons Their backlink reports are nowhere near as rich as Majestic.com, Moz.com and Ahrefs. Custom PDF sometimes contain information that I don't want (Search engines News and updates). Branded reports are expensive. Their on-site SEO analyzer tool reports too many false negatives. Review Source KS Kathrin S. Digital Strategist Internet Used the software for: 2+ years ### "For the German speaking market it's not precise enough for me" June 17, 2022 3.0 I don't know how it works in other countries, but for DE, AT and CH the data base is not good enough for me. Pros I can get a fast overview about the things I request in the tool like search volume and the loading time is good. Cons Often I am not sure how realiable the data base is. The results are often different to the ones I get from other tools, which deliver similar results among each other. I can only speak for the German speaking market, but here I am not convinced. I also got recommendations from the tool to look at the page rank to improve the SEO performance. In 2021 this was weird to me. Also the facts about a domain like organic traffic and organic keyword rankings are different and seem not real (way to less). Review Source Response from Semrush June 21, 2022 Hi Kathrin, we appreciate your feedback. While we can't speak to the exactness of other tools, at Semrush, we are continuously looking to improve and strengthen the accuracy of our data. We offer integrations with Google products in order to get the most precise data directly from the analytics of your website. If you have any additional feedback on how we can improve, we welcome it! Please send it to mail@semrush.com VR Verified Reviewer Ceo Business Supplies and Equipment Used the software for: I used a free trial ### "Strumento professionale" March 27, 2023 5.0 Ho utilizzato solo in prova, perché avevo bisogno di un software per gestire la SEO del mio sito, capire reputazione, backlink ecc, ma per il mio scopo l'ho troppo troppo complesso oltre che impegantivo dal punto di vista del budget. Per i tecnici del settore e per chi basa il suo lavoro su questi tool, è altamente qualificato. Se si hanno necessità più basic, forse sono preferibili strumenti più semplici. Pros È un software completo, approfondito e specifico per tutto quello che riguarda l'indicizzazione di un sito e gli ambiti relativi. Qualsiasi tipo di strategia online può essere monitorata su . Cons Mi è piaciuto meno il fatto che sia molto dettagliato e l'ho trovato difficile per chi non è un tecnico del settore. Review Source KP Kelley P. Technical Sales Coordinator Nanotechnology Used the software for: 6-12 months ### "Best SEO Tool" October 12, 2020 5.0 I've had a very positive experience with . When I have questions, they are quick to answer them! They provide key insights to help make my website better and better! It is an amazing tool and I would suggest everyone responsible for SEO or auditing SEO to take a look into using SEMrush! Pros Easy to use with customizable dashboard. It puts the information you want and need most at your finger tips. It also allows you to gain insight to what your competitors are doing! Plus the continuing education, blogs, and academy are an amazing resource! The best part, those are included in the cost of use of the site! Cons I've have to reconnect GSC usually twice a week, which isn't a major issue, but it would be nice to not have to do that as often. Reason for choosing Semrush came recommended from a networking group in Northeast Ohio. We are happy to have taking the advice! Review Source VR Verified Reviewer Founder Media Production Used the software for: 1-2 years ### "SEMrush is for people that have the budget" April 30, 2018 4.0 Pros is a great platform for researching keywords and helping you find ways to increase SEO. They have a pretty robust system and has helped our company greatly. Cons One of the cons of has to be the price. This isn't for people who are looking to use this for a few days. There is a large premium for this solution and is recommended for people who will be doing keyword research on a daily basis. Review Source JFK Jean Faya K. data analyst Accounting Used the software for: 6-12 months ### "Top SEO and social media management tools " October 25, 2022 5.0 to sum up. i would say thati is a very good tools to help grow your businness Pros I really like the way help to analyse website and find out the way we can optimise this. Cons I find that the price is very high for the use of this sofware Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush someone recommand me this Review Source EB Emmanuel B. Marketing Director Machinery Used the software for: 6-12 months ### "The only time I've ever semRUSHED into anything so quickly" April 29, 2022 5.0 We've been able to locate, analyze and optimize our website to great lengths utilizing keyword search and competition analysis tools. Pros Extremely easy to use, easy to scale your business, easy to track keywords. I guess what I'm getting at is, it's easy! Cons It was a bit of a learning curve in the beginning to understand how to correctly analyze competition for keywords, and how to climb the "ranks" Review Source BS Brent S. UK Marketing Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Fantastic value for money" February 1, 2020 5.0 Introducing SEM rush was the start of our SEO revolution and helped with significant ranking improvements. Pros Easy to understand actionable insights, also able to hide insights that are unable to be changed. Thus keeping the focus on achievable actions. Cons Other platforms do sometimes go into more granular detail but for me I prefer the insights from SEM rush as they are far more actionable. Alternatives considered [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) Reason for choosing Semrush Felt it gave a greater assistance in creating a strong SEO strategy. Review Source Serghei P. Administrator Marketing and Advertising Used the software for: 2+ years ### "Excellent service for SEO/Marketing " May 13, 2020 5.0 Pros \+ Good price for a beginner + A lot of information can be scraped via this system Cons \- A lot of spamming from there teams, even after unsubscribe... - They crawl websites like a VIRUS Review Source Response from Semrush May 14, 2020 Hi Serghei, Thanks for the great feedback and for taking the time to write this review. VR Verified Reviewer Junior Offline Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "For those who work with SEO" January 2, 2019 4.0 Pros is a very well known and used tool for people who do SEO. Has a detailed overview about your webpage or a page you want to research for, and gives you really cool and interesting reports. Cons It can get a bit overwhelming with so many features. Review Source jcM jean claude M. freelance Marketing and Advertising Used the software for: 1-2 years ### "Le logiciel complet pour un Business Optimisé." December 8, 2022 4.0 est un logiciel bien construit, mais qui peut être délicat à la mise en place. 8/10. Pros Le logiciel offre un panel complet de fonctions adéquates pour gérer et développer votre boutique en ligne ( référencement, marketing, mots clés, analyse des données, performances...). Nous avons là un outil de grande qualité au service des entreprises. Cons me semble difficile à conseiller pour les débutants (technique pointue). Pour bénéficier de tous les outils disponible sur semrush, Vous devrez opter pour la version PAYANTE, que je trouve dissuasive. Review Source AS Alfredo S. Marketing Manager Telecommunications Used the software for: 2+ years ### "An essential tool for any content marketer" February 17, 2021 5.0 Pros There's a lot of value packed into . We use it to run technical SEO audits, do keyword research, monitor our social media engagement, track our keyword visibility, and so on. One useful feature that they don't advertise as much as they should is the SEO writing assistant for Google docs. Cons The additional charge for extra user seats is steep. Also, the limits on the number of times you can run the SEO writing assistant isn't clear. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Review Source VR Verified Reviewer analista de marketing Computer Software Used the software for: 1-2 years ### "Ferramenta completa para quem quer crescer no SEO do site" March 22, 2023 5.0 Pros Gosto das lacunas de palavras-chave que consigo encontrar para textos do blog. Cons Sinto falta de conseguir visualizar o progresso do domínio em tempos específicos para fazer comparações e cruzamentos de dados. Review Source Ryan H. Marketing Coordinator Banking Used the software for: 1-2 years ### "Semrush Review" February 17, 2021 4.0 has a ton of advanced tools that provide strong data and direction. Pros This is a good tool for small businesses within the free version. There are a lot of features that are available at a lower price range. Cons While this is a nice tool for small businesses in the free version, it gets pretty expensive when you have to pay. The cheapest version is $119 per month, so it's definitely more geared to marketing companies rather than companies who do their marketing in-house. Larger companies can afford it, but for smaller companies, buying a plan will be difficult. Review Source VR Verified Reviewer Content Strategy & Management | SEO & SEM Specialist Design Used the software for: 2+ years ### "You need SEMRush" January 18, 2019 5.0 The main problems we've been solving is the ability to track keywords rankings on both desktop and mobile across multiple locations. Pros The ease of use and keyword tracking. The reporting is ok. Cons The lack of adding both mobile & desktop rankings together across all locations. Review Source VR Verified Reviewer VP Marketing Real Estate Used the software for: 1-2 years ### "Great Product" October 13, 2020 4.0 Great experience. You will get everything you need as a digital marketer. Pros Get all the information. Do competitor research, figure out keywords for your plan. Track the competitors Cons Not very useful for Youtube SEO, need to add more features here. Reason for choosing Semrush Better pricing and features Review Source Response from Semrush October 15, 2020 Hi, thank you so much for your review! We are glad you find the tools useful! Thank you for the feedback on the Youtube SEO tools - we will consider this idea! SS Stephanie S. Head of Digital Marketing and Advertising Used the software for: 2+ years ### "Easy to Use for All Digital Initiatives" October 12, 2020 5.0 Great tool, the pitch mode is great for proposals and live demos with clients. I love how this system integrates with data studio now too. Pros is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials. SEMRush has helped us win multiple new clients. Cons I don’t like how you have to pay for additional users, your subscription should allow for multi logins. Alternatives considered [Conductor](https://www.capterra.com/p/155139/Conductor/) Reason for choosing Semrush Price Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.