# Page 4 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 4 - Reviews of Semrush ## Showing most helpful reviews Showing 76-100 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CS Cristina S. Growth Marketer Logistics and Supply Chain Used the software for: 1-2 years ### "An Essential Tool for Digital Marketing" January 27, 2025 5.0 Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance. Pros Very useful tool for digital marketing!! Cons The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses. Review Source MC Martina C. Marketing specialist Marketing and Advertising Used the software for: 2+ years ### "Ottimo strumento" December 7, 2024 5.0 Ottimo per monitorare la concorrenza, le keyword e per capire come posizionarsi nel web Pros Intuitivo e facile da imparare a usare per monitorare il posizionamento Cons Prezzo un pochino alto e prova gratuita diventata inutile negli ultimi mesi per via delle poche richieste possibili Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: 2+ years ### "One of the coolest, but... expensive!" November 7, 2024 4.0 Pros SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put. Cons Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot. Review Source VR Verified Reviewer Senior Account Manager Marketing and Advertising Used the software for: 2+ years ### "Robust & Complex" October 15, 2024 4.0 It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users. Pros Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits. Cons The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features. Review Source SOT Saim Oğulcan T. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "You get what you pay for" August 27, 2024 5.0 A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you. Pros The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools. Cons The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Because of the features that Semrush offers that Ahrefs don't. These are mainly the backlink analysis, on page SEO checker, and the log file analysis. Plus, I think the Site Audit feature of Semrush is more helpful. Review Source JP Jan P. blogger Writing and Editing Used the software for: 2+ years ### "Semrush experiencia" November 9, 2024 4.0 ¡Una experiencia bastante buena! La calidad es buena, ¡y es una app que voy a usar por un buen tiempo! Pros ¡La uso a menudo para escribir mis blogs! Me facilita la elección de palabras clave y la creación de títulos. Cons No hace magia, ¡tengo que trabajar un poco también! Y algunas funciones solo están en la versión paga. Pero no hay bronca, ¡igual me ayuda bastante! Review Source RW Rickilee W. Founder Writing and Editing Used the software for: 6-12 months ### "Keywords finder " January 7, 2025 4.0 Delivers a powerful set of tools for SEO, content, advertising, and social media Pros A wide range of features paired with detailed data makes it a strong contender Cons The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users Review Source PG Patrick G. Teamlead SEO Retail Used the software for: 1-2 years ### "SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis" March 20, 2026 5.0 I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice. Pros SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable. Cons The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months Review Source KT Kalin T. Marketing Manager Education Management Used the software for: Less than 6 months ### "SEM is great...Mostly" April 18, 2025 4.0 My experience has been good. This has been such a great tool for SEO work and I wish the pricing was more reasonable for small businesses. Pros I love the ease of use of the SEO tools. I love the information that it gives me all in a single dashboard. Cons The price point is hard. We are small businesses and this would be fantastic for small businesses but the pricing tiers are too expensive. Review Source TZ Tariq Z. Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "A useful tool for seo's and social media managers " November 18, 2024 5.0 I use the free options offered by Semrush to do comparitive metrics research for different sites and pages which helps me fine tune my social media content. Semrush also has useful tools for creating engaging social media captions which are free for all to use. Pros I like the option to compare metrics for different social media accounts and websites Cons It's a little out of my price range so I have to limit myself to the free tier Review Source KA Karly A. Marketing Analytics and Research Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Happy Customer" October 16, 2024 4.0 SEMrush is a platform that I use at minimum once per week. I've overall had a positive experience and constantly recommend the platform to other marketing professionals. Pros I like that the platform isn't overly complicated and the features it offers are really dialed in to help with digital marketing and SEO. Cons The platform appears to have some glitches or lack of data, especially when it comes to mobile data. Review Source FC Filippo C. E commerce manager Furniture Used the software for: 2+ years ### "Good compromise " December 7, 2024 4.0 Pros The seo manager for sure, is really helpfully Cons The fact it cost a lot of money the premium version Review Source DD Domenico D. Business Manager Marketing and Advertising Used the software for: 6-12 months ### "Ottimo strumento, molto professionale per analizzare i dati e SEO di un sito web con tante soluzioni" November 10, 2024 4.0 Semrush è uno strumento indispensabile per analizzare pagine web, cercare un aiuto con parole e impostazione di una corretta SEO del sito. Ottima per qualsiasi ricerca e standistiche del sito web e il suo contenuto Pros Tante funzionalità, ottima risorsa per analizzare pagine web e impostare la SEO di maniera ottima con tutte le verifiche e opzioni che ti da Semrush Cons Utilizzo un po' complicato al principio per tutte le opzioni e strumenti, il costo non è per dei primi passi. Review Source Angela W. Digital Marketer Apparel & Fashion Used the software for: 2+ years ### "My Experience with Semrush" August 28, 2024 5.0 Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since. Pros I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website. Cons I can't think of any cons with Semrush at this time. Review Source ST Srujana T. Marketing Strategist Information Technology and Services Used the software for: 1-2 years ### "This SEO and marketing tool is the bee's knees!" October 27, 2024 3.0 Pros Piece of cake to set up projects and keep tabs on your marketing activities. Cons Can be a bit of a gong show to use and takes a while to wrap your head around, eh. Review Source MD Melisa D. Owner Marketing and Advertising Used the software for: 6-12 months ### "Underwhelmed " October 27, 2024 5.0 Mutual experience. It worked well, but a bit pricey Pros Useful tool for managing multiple SEO projects Cons A bit advanced for a novice. Seems to have opportunities to simplify Alternatives considered [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) Reason for choosing Semrush I wanted to save money and time but it took more time which ultimately cost more money Review Source AD Alberto D. Head of Marketing Information Technology and Services Used the software for: 2+ years ### "Solid solution for SEO and SEM" August 20, 2024 4.0 I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution. Pros Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research. Cons Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution. Review Source KV Kirsty V. Copywriter Marketing and Advertising Used the software for: Less than 6 months ### "Might not be the best fit for copywriters" November 2, 2024 3.0 Overall, I reckon SEMrush is a pretty good tool for marketing stuff, but it's not really a game-changer for copywriting, mate. Pros SEMrush has some handy features for content analysis and keyword research. I use it to find topic ideas and analyze me competitors, which is pretty cool. Cons It's a bit pricey and more geared towards SEO than copywriting, though. Could be a bit overwhelming for those who aren't familiar with all the marketing jargon. Review Source VR Verified Reviewer Paid User Acquisition Specialist Computer Software Used the software for: 2+ years ### "A digital Advertising Specialists best friend." August 12, 2024 5.0 I couldn’t do my job as effectively without SEMrush Pros The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience. Cons It only shows the previous month's volume when looking for specific keywords. Review Source AM Advaldo M. Director Automotive Used the software for: 2+ years ### "Semrush - SEO" July 31, 2024 5.0 Semrush is the most powerful search engine optimization tool i used until now. Pros I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website. Cons Is a little costly for a small business. Switched from [diib](https://www.capterra.com/p/235495/diib/) Semrush offered me more resources for SEO. Review Source Eugenia A. Digital Marketer Computer Software Used the software for: 2+ years ### "Useful tool for digital marketing professionals" July 25, 2024 5.0 Pros It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis. Cons At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar. Review Source EJ Emma J. Digital marketing lead Automotive Used the software for: 1-2 years ### "Best SEO Tool " August 26, 2024 5.0 Really useful tool that assists with SEO and position ranking Pros Comparing our position ranking to our competitors Cons Sometimes can be trickier to navigate due to layout Review Source WW William W. Research Analyst Marketing and Advertising Used the software for: 6-12 months ### "Excellent functionality, questionable accuracy." July 22, 2024 3.0 I demoed the tool and advised whether it should be adopted by my team (it was adopted in the end.) I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its accuracy in reporting investment figures. It did an inconsistent job of reporting competitive spend data but was more than competent at just about everything else. Pros Excellent at tracking keywords and competitive SEM activity at a high level. If you want to know the when and where of competitors' activity on search and digital SEMrush is easy to recommend. Very easy to use while being thorough at the same time. Cons My only complaint was the poor accuracy of the competitive data. We ran some internal studies and found that the tool, while excellent at tracking keywords and the when and where of competitors' activity on search and digital, its accuracy was all over the place in terms of the actual dollars spent. If you aren't looking for hard $$ of \*how much\* your competitors are investing in search, this is still a good tool in terms of general keyword tracking, site tracking, and high level competitive intelligence. But the $$ tracking simply wasn't consistent on my end. Review Source CS Celine S. Manager ecommerce Farming Used the software for: 1-2 years ### "A little expensive but very useful " July 18, 2024 4.0 Pros What I like most about semrush is the competitor tracking, which is very clear, with all the necessary content. Cons Not really any less appreciated but if they can revise the price a bit. Not everyone can afford it. On the other hand, it's worth pointing out that there's a free version. It doesn't give you access to everything, but it does the trick. Review Source ZP Zivile P. Online Marketing Manager Computer Software Used the software for: 6-12 months ### "Unverzichtbares Tool für digitale Marketingprofis" June 28, 2024 5.0 Pros Semrush ist ein herausragendes Werkzeug für alle, die im digitalen Marketing tätig sind. Besonders beeindruckend finde ich die umfassende Keyword-Recherche, die es ermöglicht, relevante und profitable Keywords schnell zu identifizieren. Die Wettbewerbsanalyse ist ein weiterer großer Pluspunkt, da sie tiefe Einblicke in die Strategien der Mitbewerber bietet. Das Tool liefert detaillierte Berichte über Backlinks und hilft dabei, die eigene SEO-Strategie gezielt zu verbessern. Cons Der Preis kann für kleinere Unternehmen oder Einzelpersonen, die gerade erst anfangen, abschreckend sein. Zudem sind einige der fortschrittlicheren Funktionen in den höheren Preisstufen versteckt, was bedeutet, dass man mehr zahlen muss, um vollen Zugang zu allen Features zu erhalten. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.