--- title: "Page 4 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 4 - Is Semrush the right Web Analytics solution for you? Explore 2326 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/151962/SEMrush/reviews/?page=4" page_type: "reviews" language: "en" --- Semrush 4.6 (2326) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 11th, 2026 # Page 4 - Reviews of Semrush ## Showing most helpful reviews Showing 76-100 of 2326 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CS Cristina S. Growth Marketer Logistics and Supply Chain Used the software for: 1-2 years ### "An Essential Tool for Digital Marketing" January 27, 2025 5.0 Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance. Pros Very useful tool for digital marketing!! Cons The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses. Review Source AV Alex V. Digital Marketing Strategist Human Resources Used the software for: 2+ years ### "Muy poderosa herramienta para sacar nuevas ideas de palabras clave" December 7, 2024 5.0 Es muy útil no solo para monitorear tus propios resultados sino también para sacar nuevas ideas para optimizar tus campañas o tu contenido enfocado a SEO. Pros La funcionalidad de ver las keywords que utiliza la competencia, ya que es una información que no se puede encontrar en otro sitio. Cons No te da el volumen exacto de búsquedas para palabras clave que tienen volumen bajo de búsquedas. Para negocios B2B muy de nicho es útil conocer esta información incluso cuando el volumen de búsqueda sea bajo. Review Source RW Rickilee W. Founder Writing and Editing Used the software for: 6-12 months ### "Keywords finder " January 7, 2025 4.0 Delivers a powerful set of tools for SEO, content, advertising, and social media Pros A wide range of features paired with detailed data makes it a strong contender Cons The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users Review Source NR Niyathi R. SEO performance manager Information Technology and Services Used the software for: 1-2 years ### "One-stop for all search goals" December 16, 2024 5.0 Really helpful in analysing website, content, backlinks Pros Excellent data and insights on web performance and site information Cons Some pages need extra payment or licensing which can be a bit expensive Review Source sR subacharuka R. Saas Specialist Information Technology and Services Used the software for: 1-2 years ### "The Bottom Line" December 10, 2024 5.0 Pros Link building opportunities and to find out what people search on google Cons organic traffic estimates are not very accurate at times Review Source MC Martina C. Marketing specialist Marketing and Advertising Used the software for: 2+ years ### "Ottimo strumento" December 7, 2024 5.0 Ottimo per monitorare la concorrenza, le keyword e per capire come posizionarsi nel web Pros Intuitivo e facile da imparare a usare per monitorare il posizionamento Cons Prezzo un pochino alto e prova gratuita diventata inutile negli ultimi mesi per via delle poche richieste possibili Review Source James C. Account Executive Marketing and Advertising Used the software for: 1-2 years ### "a solid SEM platform" November 18, 2024 4.0 considered to be one of the premier SEM tools to improve performance Pros good platform for getting SEM insights and optimizations Cons could be tricky to push updates from platforms into Google Ads Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: 2+ years ### "One of the coolest, but... expensive!" November 7, 2024 4.0 Pros SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put. Cons Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot. Review Source PG Patrick G. Teamlead SEO Retail Used the software for: 1-2 years ### "SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis" March 20, 2026 5.0 I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice. Pros SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable. Cons The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months Review Source FC Filippo C. E commerce manager Furniture Used the software for: 2+ years ### "Good compromise " December 7, 2024 4.0 Pros The seo manager for sure, is really helpfully Cons The fact it cost a lot of money the premium version Review Source VR Verified Reviewer Head of Marketing and PMM Information Technology and Services Used the software for: 2+ years ### "One-stop shop tool for your SEO needs" November 11, 2024 5.0 Overall, my experience with SEMRush has been good. It's almost like a one-stop shop for everything SEO. Pros SEMrush has proven to be very effective in shaping my team’s content and ad strategies. I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new players in the market. Cons It works well overall..I only wish that the customer service had more SEO experts on board. They do a great job at describing current features but not so much on consulting on SEO best practices. Review Source mD marvin D. owner Design Used the software for: 6-12 months ### "SEMRUSH ROCKS!" October 31, 2024 5.0 Top notch - its the best of its kind! Primo! Pros SEMRUSH is one of the best Internet marketing tools EVER! Cons price has gone way up - though they do constantly improve the platform Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush SEMRUSH does more - has better features. Review Source JP Jan P. blogger Writing and Editing Used the software for: 2+ years ### "Semrush experiencia" November 9, 2024 4.0 ¡Una experiencia bastante buena! La calidad es buena, ¡y es una app que voy a usar por un buen tiempo! Pros ¡La uso a menudo para escribir mis blogs! Me facilita la elección de palabras clave y la creación de títulos. Cons No hace magia, ¡tengo que trabajar un poco también! Y algunas funciones solo están en la versión paga. Pero no hay bronca, ¡igual me ayuda bastante! Review Source TZ Tariq Z. Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "A useful tool for seo's and social media managers " November 18, 2024 5.0 I use the free options offered by Semrush to do comparitive metrics research for different sites and pages which helps me fine tune my social media content. Semrush also has useful tools for creating engaging social media captions which are free for all to use. Pros I like the option to compare metrics for different social media accounts and websites Cons It's a little out of my price range so I have to limit myself to the free tier Review Source Bithi P. SEO expert Market Research Used the software for: 2+ years ### "Best keyword and seo audit tool for me." October 2, 2024 5.0 Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report. How can i improve website rank, any amatures can understand. User interface and learning curve is very easy, even amatures can do well. Pros Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others. Cons I did not fins any lacking in this software. In this price range it gives a lot. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Price is higher and need to get data, which is available at Semrush. Review Source OC Owen C. MD Consumer Goods Used the software for: 1-2 years ### "Powerful SEO analysis tool for websites" November 8, 2024 5.0 Pros Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors Cons Prices add up quickly and there are cheaper alterantives on the market Review Source DD Domenico D. Business Manager Marketing and Advertising Used the software for: 6-12 months ### "Ottimo strumento, molto professionale per analizzare i dati e SEO di un sito web con tante soluzioni" November 10, 2024 4.0 Semrush è uno strumento indispensabile per analizzare pagine web, cercare un aiuto con parole e impostazione di una corretta SEO del sito. Ottima per qualsiasi ricerca e standistiche del sito web e il suo contenuto Pros Tante funzionalità, ottima risorsa per analizzare pagine web e impostare la SEO di maniera ottima con tutte le verifiche e opzioni che ti da Semrush Cons Utilizzo un po' complicato al principio per tutte le opzioni e strumenti, il costo non è per dei primi passi. Review Source RB Ryan B. SEO Manager Financial Services Used the software for: 1-2 years ### "SEMRUSH review" October 4, 2024 4.0 It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective. Pros If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform Cons Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights Review Source VR Verified Reviewer Senior Account Manager Marketing and Advertising Used the software for: 2+ years ### "Robust & Complex" October 15, 2024 4.0 It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users. Pros Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits. Cons The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features. Review Source KA Karly A. Marketing Analytics and Research Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Happy Customer" October 16, 2024 4.0 SEMrush is a platform that I use at minimum once per week. I've overall had a positive experience and constantly recommend the platform to other marketing professionals. Pros I like that the platform isn't overly complicated and the features it offers are really dialed in to help with digital marketing and SEO. Cons The platform appears to have some glitches or lack of data, especially when it comes to mobile data. Review Source ST Srujana T. Marketing Strategist Information Technology and Services Used the software for: 1-2 years ### "This SEO and marketing tool is the bee's knees!" October 27, 2024 3.0 Pros Piece of cake to set up projects and keep tabs on your marketing activities. Cons Can be a bit of a gong show to use and takes a while to wrap your head around, eh. Review Source KV Kirsty V. Copywriter Marketing and Advertising Used the software for: Less than 6 months ### "Might not be the best fit for copywriters" November 2, 2024 3.0 Overall, I reckon SEMrush is a pretty good tool for marketing stuff, but it's not really a game-changer for copywriting, mate. Pros SEMrush has some handy features for content analysis and keyword research. I use it to find topic ideas and analyze me competitors, which is pretty cool. Cons It's a bit pricey and more geared towards SEO than copywriting, though. Could be a bit overwhelming for those who aren't familiar with all the marketing jargon. Review Source HM Harsh M. SEO Marketing and Advertising Used the software for: 6-12 months ### "SEMrush: My Daily Go-To for Unparalleled Traffic Insights Over Ahrefs." September 16, 2023 5.0 In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me ahead in the online game and has greatly enhanced my digital strategies. Pros For me, Semrush stands out because of its priceless features. It's my SEO Swiss Army knife; it's more than simply a tool. Semrush is my top choice for enhancing my digital presence and strategies because of its superior accuracy in traffic analysis to Ahrefs, as well as its powerful keyword research, competitive analysis, and content optimization capabilities. Cons One drawback of Semrush is that its pricing can be relatively high for smaller businesses or individual users on a tight budget. Review Source PS Priscilla S. SEO Marketing and Advertising Used the software for: 2+ years ### "Como utilizo a ferramenta para impulsionar os resultados de SEO e estratégias " August 4, 2023 5.0 Minha experiência geral com o SEMrush tem sido altamente positiva e produtiva. Como especialista, utilizo a ferramenta diariamente para aprofundar minha análise de dados de SEO. A gama diversificada de recursos, como análise de palavras-chave, acompanhamento de rankings, pesquisa de concorrentes e insights de tráfego, me permite obter uma visão clara e extensa de estratégias de marketing online. No entanto, devo observar que, embora os relatórios personalizáveis sejam úteis, a curva de aprendizado inicial foi um pouco acentuada, dada a profundidade da ferramenta. No geral, o SEMrush desempenhou um papel fundamental na otimização das minhas estratégias e na melhoria dos resultados das campanhas, hoje é a principal ferramenta que utilizo no dia a dia. Pros Ampla gama de recursos para estratégia, auditoria, recursos de análise de concorrentes com diferenças e características de cada um, relatórios personalizados, poder compartilhar o projeto com diversas áreas e oferece transparência nas informações de estratégia e correções técnicas que estamos trabalhando. Cons Preço elevado e curva de aprendizado elevada, exigindo tempo para se familiarizar com todas as funcionalidades. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Embora o Ahrefs seja uma ferramenta excelente, a escolha pelo SEMrush foi mais alinhada com as minhas necessidades específicas de análise de dados, acompanhamento de concorrentes e otimização de campanhas de marketing digital. Review Source Response from Adobe August 18, 2023 Thank you for sharing your experience with Semrush! We're thrilled that our platform has been instrumental in boosting your SEO results and helping frame your strategies. With over 55 tools, the value goes beyond the cost and we understand it can be a lot to learn. We have a Knowledge Base full over user manuals and FAQs for each tool. Plus, you can schedule a live demo with our team so we can show you around! BN Brandon N. Director of SEO Marketing and Advertising Used the software for: 2+ years ### "Prerty Good SEO Software" April 13, 2024 4.0 Pros It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing. Cons It's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.