# Page 47 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 47 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 47 - Reviews of Semrush ## Showing most helpful reviews Showing 1151-1175 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AHC Anne Hélène C. Dirigeante Internet Used the software for: 2+ years ### "Un outil indispensable " May 4, 2022 5.0 Répond à toutes mes problématiques seo Pros Ergonomique facile d'utilisation même pour un novice Cons Certaines URL non paramétrable alors que concurrent le font. Aimerais avoir plus de seo locale Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) Plus de fonctionnalités fiabilité Review Source VR Verified Reviewer Head of Innovation & Marketing Computer Software Used the software for: 2+ years ### "The easiest way to track SEO metrics" April 24, 2019 5.0 Pros The user interface of SEM Rush is the best out of any similar pieces of software. There is a reason why this is by far the most popular SEO software in the industry. We have used for years and have tried many competitors. Cons I have no negatives about . I would like some automation tools to be built into it maybe but I'm unsure if this is a realistic need. Review Source SL Sania L. CEO of ovenglobal Writing and Editing Used the software for: Less than 6 months ### "Senrush is Life Saving Software for Non Techy " June 5, 2022 5.0 Amazing experience with desktop version but disappointed by using mobile phone app. Pros One of the best tools for SEO, Keyword Search, and content marketing. The price is also affordable and I would highly recommend this software for SEO content writing and Keyword research. You can use it for SEO PPC Keyword Research Competitive Research Marketing Insights Campaign Management In short, I am in love with this software. Cons You can not access it on the phone but its version for desktop is beyond expectations. Review Source SV Sharon V. Digital Marketing Specialist Photography Used the software for: 6-12 months ### "The best tool for online marketers" December 5, 2019 5.0 As a marketer I love this tool, having all in one place makes it easier for my team and me to manage everything we do. It also saves us money that we can assign from our budget to other projects. Pros provides a diversity of tools that makes it the perfect tool for any marketing team. It allows me to manage SEO, do market research, manage my social media accounts and gather analytics all in one place. Cons At this moment is not possible to automatically post my photos into Instagram with their social media management tool, but I know they are working to make this possible Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Semrush had all the tools we needed in one place instead of having to pay and manage multiple accounts with different services Review Source VR Verified Reviewer Growth Hacker & Especialista em Marketing Digital ¿¿¿¿ Marketing and Advertising Used the software for: 6-12 months ### "I Love SemRush" January 18, 2019 5.0 I love de software, but there's one thing I found on Ahrefs and dont on : They have a list of url, keyword, difficult to rank, traffic , etc. who I can be turned on a Spreadsheet and analyse.. And I only put the domain !! Pros The chance to correct structural problems on SEO, and the tool to help write content Cons Sometimes is complicated to find something you don't use too much.. Review Source VR Verified Reviewer Founder Used the software for: 2+ years ### "SEMrush is amazing for diagnosing and helping our clients." December 16, 2017 5.0 Pros We love the level of analytical detail and research used that allows us to really dig in deep into the data and diagnose what we can do better, what our competitors are doing and what we need to improve upon to maintain our rankings. Cons It gets to be expensive, especially to remove branding - but it paid for itself over and over again. I really enjoyed using . Review Source JD Joe D. Founder & Lead Consultant Internet Used the software for: 1-2 years ### "The Go-To Search Software" October 12, 2020 5.0 SEM Rush is our go to SEO tool, we've tried all the competitors over the years, and this is the best. Pros The interface is so easy to use, it's almost like a step-by-step programme of doing keyword research. The tooltips are also so useful for explaining the meaning of some of the metrics. Cons There are almost too many features! It would be useful to have more visible FAQs somewhere in the top navigation to walk through how to use some of the reports. Reason for choosing Semrush Ease of use of interface- I think most of the brands are similar cost wise. Review Source Nasir J. CEO Information Technology and Services Used the software for: Less than 6 months ### "Keyword Research by using Semrush " February 24, 2022 5.0 Pros is the best tool for keyword research. If you want to find low competition keywords it's the better option to use semrush. I am using semrush for the last 5 months. Cons I am using for 5 months it's costly to use. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Because it provides better options for keyword research. Review Source GC Garrett C. Marketing Director Automotive Used the software for: 6-12 months ### "Great SEO features and so much more!" July 27, 2020 5.0 Our business is thriving with SEO and social media has skyrocketed after we used the services available to us. Pros What we liked most was the many features available to us on this site. Each had information to support it and teach us how to use it, which was a big help. Cons There are a lot of things that you have to keep paying for if you want to better your SEO experience. Alternatives considered [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) Reason for choosing Semrush We chose because it had so many more features that we would be able to use on a daily basis. Review Source Response from Semrush July 28, 2020 Hi Garrett, thank you so much for your review! Your feedback is very appreciated. Franck Armel N. Directeur Général Retail Used the software for: Less than 6 months ### "MES IMPRESSIONS SUR Semrush" September 23, 2023 4.0 Expérience globale satisfaisante Pros Application très bien conçue et une prise en main très facile pour un débutant Cons Trop onéreux pour un débutant qui dans le business en ligne Review Source Joysurjya H. Content Manager and Marketeer Leisure, Travel & Tourism Used the software for: 6-12 months ### "An Industry Leader in Competitive Keyword Analysis" February 28, 2020 5.0 When I first started as an intern, my project guide introduced me to . I slowly started to learn from scratch about it and how I could build a content strategy using it. Now that i have mastered it, SEMRush is one of the best tools in the business, but it could use a revamp to make it more user friendly Pros 1\. Indepth analysis of trending keyword and competitor keywords. 2. The first month is free. For a tool this well built and powerful, the first month free trial is a welcome offer to those who are trying it out for the first time. 3. The variety of extensions is really useful. The social media extension is particularly useful for managing multiple social media accounts. 4. We can handle backlinks across our website from a single place and that is very useful when doing SEO on our website. Cons 1\. The analysis graphs should be more user friendly and customisable. New users to find it hard to understand them. 2. The User Interface has a steep learning curve and it took me time to adapt to it. 3. The actual competition in terms of keyword traffic can be off sometimes. Review Source VR Verified Reviewer Marketing Asssitant Marketing and Advertising Used the software for: 6-12 months ### "SEO Strategy 101!" December 6, 2019 4.0 has guided us in making content planning more strategic, assists us in tracking SEO rank, and is used as our dedicated social media poster tool. Pros There are four primary tools that serve dedicated purposes - such as competitive research, keyword research, content marketing support, etc. My favorite metric is Keyword Difficulty - the likelihood your keyword can rank in the top ten within x amount of time. It's a good comparison to CPC. Cons Some features that I was originally excited about don't work at all - such as spying on other competitors Google Ads strategy. The tool just doesn't load any information at all. Support said they only can pull national campaign data, but I can't see that either. Review Source Gerald H. Digital Manager Marketing and Advertising Used the software for: I used a free trial ### "Feature Rich SEO tool" October 13, 2020 3.0 Had been bombarded with its ads for a few years now so I decided to give a shot by trying the free trial. A decent tool but not good enough for me to switch from my current tool. Would definitely consider purchasing it if budget is not an issue. Pros contains a whole bunch of features for me to fulfill all my SEO task as well as extract critical data to guide business decisions. Cons Not the most user-friendly tool in the market, and certainly needed alot of getting used to. Pricing can be quite confusing with so many tiers. Review Source Response from Semrush October 16, 2020 Hi Gerald, thank you so much for your review! We are happy to know you enjoy our tools. We will pass your feedback on UX to the relevant team in charge - and about the ads, just email/DM us on any social media with your email and we will stop the ads for you! SS Soumitra S. Co-founder Marketing and Advertising Used the software for: 6-12 months ### "Good tool, with a bit of learning curve" May 11, 2022 4.0 The overall experience has been good but the pricing is on the higher side. Though for the features it offers, it's justified for Enterprise users. Pros Love the site audit tool, keyword tracking, content gap, rank tracking and report generation tool. The toxic backlink check has also been a life-saver. Cons No-fault of the product but it does require some learning curve to understand each and every aspect of the suite. Review Source Response from Semrush June 6, 2022 Hi Soumitra! Thank you for the review. Here's a really helpful article on our Knowledge Base with some great insight to help you. You can also find a lot of other helpful articles to help get the most from our tools. https://www.semrush.com/kb/15-getting-started Hope it helps! DO Danielle O. Technical SEO Manager Marketing and Advertising Used the software for: 2+ years ### "Use this tool everyday!" December 4, 2018 4.0 Great tool that our agency uses everyday without fail! Pros Extremely useful for SEO purposes - ability to check on rankings, link building, social media, site audits etc. Can also share read only access with clients. Email support is pretty quick too. Cons Very expensive and find that you can run out of keywords to track quite easily (with a hefty price increase for more). Search volume not entirely accurate either. Review Source VR Verified Reviewer Online Sales Account Strategist Internet Used the software for: 2+ years ### "Comprehensive & easy-to-use SEM tool" March 26, 2019 5.0 Overall a great tool, have been using for over 2 years now. Pros Lots of cool features (position tracker, site audit, competitive intel), some of them are available for free. There's a handy browser extension that helps with content marketing (keyword and density suggestions, article length, etc). Love the backlink ideas feature. Cons A bit pricey for the full version but worth it. Review Source MY Marco Y. Consultant Marketing and Advertising Used the software for: 6-12 months ### "A necessary aid for desk research and KW analysis " July 5, 2022 5.0 We use Sem Rush for desk research, KW analysis, and competitors research. Pros The ads on Youtube :) Possibilities of use for seo. Cons The app is overpriced. I would appreciate a cheaper app. Alternatives considered [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) Review Source VR Verified Reviewer Marketing Analyst Used the software for: 2+ years ### "I use SEM rush for campaign insights and organic search monitoring" January 18, 2018 5.0 Pros I like that this software can show me my website ranks, seo scores, organic performance, and many other insights I do not get with many competitor software. is a great tool for websites of any size. Cons My least favorite feature by far is the 1 user being able to login at a time. This creates logistical issues when a team is working on campaign analysis. Review Source CE Chad E. SEO Research Used the software for: 2+ years ### "An easy to use and understand SEO tool" February 17, 2021 5.0 I've been using for 3 years and won't be leaving anytime soon - the whole business benefits from it in some way Pros I love the keyword magic tool and being able to filter so granually on search terms. Also, the keyword tracking in projects is easy to set up and implementation into Google Data Studio makes it a leader in the business Cons I would like an improved trend graph for keywords - currently it's confusing and hard to use Review Source Adam G. Owner Design Used the software for: 2+ years ### "A Solid Tool" January 28, 2019 4.0 An ok tool, but there are better ones out there. Pros We used this tool for a while. The tool was easy to use and there are a lot of features. Cons The design wasn't the best. That became an issue when sharing reports with clients. Also, the reports didn't seem to be the most accurate. We ultimately switched to another tool, but if that weren't available we would use . Review Source Geoff C. President Marketing and Advertising Used the software for: 2+ years ### "SEMRush- Useful for SEO" February 4, 2022 5.0 Pros provides a lot of usable information to support SEO. Cons You have to work with it for a little bit to understand its features. This additional time is worth it. Review Source Humberto A. S. SEO Manager Internet Used the software for: 1-2 years ### "one of the greates tools " August 29, 2018 5.0 sem rush helped me a lot when i do link building or loking for oportunities Pros wel it does give you a compleat report of a web page Cons i havent found something tha i dont like about it Review Source AMdM Audileia Maria de M. Diretora Marketing and Advertising Used the software for: 6-12 months ### "Excelente ferramenta" February 9, 2023 5.0 Excelente ferramenta para análise de SEO/ SEM. Na minha opinião, a melhor. Pros Permite um acompanhamento completo da estratégia de SEO e marketing de conteúdo. Cons Infelizmente, por ser cobrada em dollar, o custo dela é muito alto para a realidade brasileira das pequenas agências. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "SEMrush slices and dices" April 18, 2019 5.0 Overall my experience has been very good! Pros is one of the best SEO tools out there. Anyone who works with SEO tools know that you want to see the whole data picture in order to make good business decisions. That's what SEMrush does. It has the most date (that I know of), so I know that when I make a decision I am working with the most complete data picture available. Cons The user interface is actually pretty good, but occasionally I wish it would be presented another way, or let me combine data in unique ways. Review Source SN Sebastian N. E-Commerce Manager Retail Used the software for: 1-2 years ### "Best SEO / KW analytics software on the market" July 27, 2020 5.0 Pros I've been using SEM Rush for a lot of my e-commerce needs and to track our SEO Progress (I hire SEO Company and send me monthly reports but I still want to use to check on progress and do my own research). Overall I'm very happy and I hope they will add more E-Commerce tools in the future. Cons Well I wish the learning process was easier and training videos were straight to the point. I don't need an advanced knowledge so it would be very helpful if I has some basic how to videos or some basic 1on1 training. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush is more user friendly Review Source Response from Semrush July 28, 2020 Hello Sebastian, thank you for the review! Yes, we are working on the new tools for E-commerce right now, they are soon to be added. Great to hear that you are happy with SEMrush! ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.