# Page 48 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 48 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 48 - Reviews of Semrush ## Showing most helpful reviews Showing 1176-1200 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JB Jane B. SEO Specialist Facilities Services Used the software for: 1-2 years ### "SemRush Product Review" October 12, 2020 4.0 I love the product. We use it to determine how well each of our storage facilities are doing in local search. Pros The projects area of the software. It allows us to monitor how all of our stores are doing locally. Cons Backlink quality - we use ahrefs for our backlink analysis bc does not show us the quality needed. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing Semrush Better reviews Review Source Jordan B. Digital Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "Perfect SEO & PPC Research Tool" February 4, 2019 5.0 I love the ability to help my clients research their competition, find new opportunities, and assess how well their sites are doing with this platform. Pros I love the ability to research keywords, domains, competitors, ad copy, and more all in one easy-to-use interface. Cons I don't like how repetitive some of the reports are because I have to check 3-4 reports to find the data I really need. Review Source GB Gaia B. Seo Copywriter Marketing and Advertising Used the software for: 1-2 years ### "The best SEO tool on the market, but expensive" January 10, 2023 5.0 Pros is the leading software on the market when it comes to SEO analysis.It provides the most reliable data when it comes to keyword analysis, domain authority overall website valueIt is a great resource for creating a data driven SEO strategy that targets brand specific keywords and meets the users' needs Cons Most features are unlocked only with the highest tiers and their cost becomes prohibitive when it comes to freelancers and small businesses. It is an amazing tool but sometimes it's just unreachable Review Source VR Verified Reviewer Marketing and Social Media Marketing and Advertising Used the software for: 6-12 months ### "Great way to review competitors " December 21, 2018 4.0 Overall, this is a very powerful tool to use, not only to conduct market analysis, but to keep an eye on what your competitors are digitally doing. Pros Our company is a huge fan of SEM Rush. When starting a new business idea, we use this website to get a better understanding of how our competitors rank, in addition to what our projected marketing costs might be when looking at how others are advertising. A big benefit to us is to know what key words have been effective with our compeititors Cons Some of the sites, especially new ones are not being reported. This also a pretty big learning curve to use this platform, so not everyone can use it. Not having any sort of tutorial is also lacking Review Source AA Athanase A. Ceo Internet Used the software for: 2+ years ### "The price is worth it" August 30, 2022 4.0 Pros is the largest and most comprehensive seo tool. The software allows you to track the growth of your website, analyze the competition and help you implement very robust business strategies. Cons The only downside is that is a bit expensive and requires special knowledge Review Source Response from Semrush September 9, 2022 Thanks for your review, Athanase! It's great that you've leveraged Semrush's tools to strategize and monitor your website growth. JD John D. Sr. Marketing Manager Consumer Goods Used the software for: Less than 6 months ### "Awesome Tool" January 17, 2022 4.0 Pros I love , it has amazing tools that takes so much guess work out our SEO optimization. Cons I wish there was a live page view that would actually show your site or content pages. Review Source Response from Semrush January 27, 2022 Hey John! Thank you for your feedback, happy to have you with us! ;) SE Sam E. Vp marketing Computer & Network Security Used the software for: 1-2 years ### "Improve your SEO " January 17, 2022 5.0 Pros Easy to understand our baseline and identify new targets Cons Lots buried in here I don’t know how to use or what it does Review Source VR Verified Reviewer Marketing coordinator Business Supplies and Equipment Used the software for: 1-2 years ### "Complete SEO tool for growing companies" February 9, 2023 4.0 also gives useful information about a website's competitors, such as how many backlinks they have, where they rank in organic search results, and more. This information can help develop my SEO strategy and stay ahead of the competition. Pros I like the dashboard the most. The dashboard provides a clear picture of your website's technical SEO, including any issues that may be holding it back in search engine rankings. I use it every month to track website behaviour. Cons I like the platform, but I think it's too expensive for startups and not the best choice. Smaller businesses may benefit more from a more budget-friendly option. Review Source LB Louise B. Marketing manager Food & Beverages Used the software for: 6-12 months ### "All in one marketing/SEO platform" January 17, 2022 5.0 Overall our experience, as a company, is great. Pros We love that we can monitor multiple data about our website and our competitors, as well as performing multiple actions all in one platform. Cons Some tools are complicated and need a lot of learning. Review Source AB ANTONELLA B. SEMrush is ideal for your Marketing business Photography Used the software for: 1-2 years ### " Your creative marketing campaign is with SEMrush" September 12, 2020 5.0 It's excellent. One of the basic tools to promote and organize my work Pros It is a very complete software, with this tool you can really position yourself better on the web. You can do research on different topics, search for keywords, analyze data, and much more. The writing aid tool is perfect. Cons Some functions for me are still difficult to understand Review Source Response from Semrush September 15, 2020 Hi Antonella, thank you so much for the review! We are happy to know you enjoy SEO Writing Assistant and other features. Be sure to check out our Knowledge Base with detailed description of all tools and workflows, hope it helps you find out about more functionalities! Sumeet Z. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Very impressive tool" March 5, 2019 4.0 Overall it is a very good tool to keep eye on your digital marketing progress Pros To search the keyword for your competition is very easy and fast Cons The cost is too high and the reporting part is a bit difficult to understand Review Source EP Elisa P. Marketing Assistant Packaging and Containers Used the software for: 6-12 months ### "A great way to boost your traffic" November 26, 2018 5.0 Pros is the perfect ally to manage and deal with online marketing tasks. It includes many different features to create target-oriented content, using pertinent and effective keywords in order to optimize any sites. SEMrush allows developing an effective content strategy and optimized contents for SEO. SEO audit, backlinking opportunities, and reporting tool are some of the useful features available SEMrush also offers a useful overview of your competitors' marketing strategies, tracking their keywords. Thanks to this online marketing suite you will be able to effectively invest your time and money in creating great contents and campaigns that will surely convert. Cons has a large number of features and for this reason it has a high learning curve. Some features may appear really complicate but once you have learned how it works it will surely satisfy any request. Review Source VR Verified Reviewer Digital marketing executive E-Learning Used the software for: Less than 6 months ### "Semrush is very helpful each and every single tool really working great" August 5, 2020 5.0 My overall experience with is very great because i see the result in my front easily rank my sites on google and it's very effective solution for me Pros Keyword magic tool,site audit tool is my best choice Because it's provide much more accurate data and it's very easy to use and tools guide is A1 quality. Cons Social media monitoring, backlink checker,keyword magic tool and audit tool when use always provide some extra idea about your Marketing strategy it's very helpful for me. Review Source Response from Semrush August 20, 2020 Hi, thank you so much for your review! It's great to hear SEMrush helps you with your daily tasks! - Masha MS Martin S. CEO Marketing and Advertising Used the software for: 2+ years ### "Best Keyword & Competitive Research Tool" November 12, 2019 5.0 I've always had a good experience working with . The tools just work and uptime is solid. Pros This is the best tool out there for keyword research. It tells you what your site is ranking for, what competitors are ranking for and how you can bridge that gap. As an SEO Agency this is the best tool we've found for a quick site audit to show clients before a first meeting. They are always improving the software and adding new features, and usually without messing up the things everyone already appreciates. Cons It's costly, but worth it if you use it regularly. That's about the only thing that I don't like about . There are lots of other imitators, but I haven't found anything that makes me say "Now that I have this, I don't need SEMRush". Review Source RS Russell S. CEO Computer Software Used the software for: 2+ years ### "Agency level SEO tools you can trust" March 3, 2022 5.0 Pros Reliable and accurate serp data capture for keywords, rankings and backlink profiles. make competitor and keyword research easy and they have become a vital part of our SEO services. Cons The monthly cost can be quite expensive, especially for smaller businesses. Review Source Riley L. SEO Specialist Used the software for: Less than 6 months ### "I'm always surprised by the variety of services SEMRush offers." June 14, 2018 5.0 Helped me understand my clients' rankings over time without me having to manually check their rankings, gave me great insight about their backlink profiles, and also helped me evaluate which backlinks I'd want to pursue. The Site Audit tool is great for beginners but very formulaic (as expected for an automated tool), so some of the things it considers might or might not be terribly important. Pros I find the backlink analytics/audit extremely useful. Getting ratings instantaneously on individual links and domains is invaluable. Cons The Visibility rating in the Position Tracking product. I have no idea what it does, even after reading the description, and I don't understand why I would care about it when I can just look at my actual rankings. Review Source DP David P. Director of Partners Hospitality Used the software for: 2+ years ### "A required tool for marketers and online companies that care about growth" April 16, 2021 5.0 We use this took daily and it's important for us when planning our content, competitor analyses, and also to analyze trends in our industry. We really like . Pros Endless reports. This tool is so advanced that I know we are only barely using it to the full capability. Cons It's overwhelming and takes a lot of time to really dig in. There are so many easy to use features but it can easily feel like too much to take in. Review Source rohit S. Marketing Lead Information Technology and Services Used the software for: Less than 6 months ### "Semrush is great SEO & backlink creation tool" November 1, 2018 4.0 This tool help us to improve our website health and land the opportunities to create high quality backlinks for our website. Also using this tool, we do keyword research and write articles that help us to drive traffic to our website Pros This software help us to improve onpage seo of our website. Using this tool, we can find out all On page errors with SEO audit and correct it. Also, this tool give us a list of all toxic links pointing toward our website. Moreover, this tool give us content suggestions and ideas to create high quality backlinks for our website. In a nutshell, this tool has made SEO easy for us. Cons There is nothing for me to dislike in this tool. It is one of the most powerful seo tool Review Source TH Tammy H. CEO Marketing and Advertising Used the software for: 2+ years ### "Great for digital marketing" February 17, 2021 5.0 Excellent Pros There are so many features to this product that I have not even used them all. I use the social media platform the most. I love the backlinking option and all the white label reports. I have used this software for many years and I love all the updates we get each year. Cons I wish it did the backlinking on autopilot. I wish I could post to instagram from the software. Review Source MV Marielle V. Owner / SEO Expert Arts and Crafts Used the software for: 1-2 years ### "My weapon of choice! A great tool for SEO professionals." October 20, 2018 5.0 I am a big fan of ! I love doing keyword research with it. It helped me rank high on search engines. Pros I like that I can quickly see the stats of any website. I just plug the URL and I can see the website's data in just a matter of seconds. Doing keyword research with is also fast. It allows me to see suggested keywords and related keywords to further enhance my research. And the end result is A LOT of useful keywords that I can use on my content or articles. Their traffic data is pretty accurate in my opinion. It also shows if there is a Google update on a specific date. Cons A minor drawback is their backlink analysis. It looks like it doesn't pick up the site's backlinks that much. It can take some time before they showed up. Review Source JA Junaid A. Digital Marketer Information Technology and Services Used the software for: 1-2 years ### "Best tools for marketing" September 10, 2021 5.0 Overall i am fine to use it. But for SME it is maybe hard to pay for each feature. Pros Best part of using is there on page auditing. It shows all possible errors warring and notice that need to be fix and you can't do manually Cons There is nothing i like least about . It is wonderful tool for content marketing. Review Source VR Verified Reviewer Social Media/ Marketing Coordinator Computer Software Used the software for: 1-2 years ### "Essential for Any SEO Professional" May 4, 2018 5.0 SEO tracking Pros is just great. It provides you with the answers for everything you need to improve your website SEO-wise. It also provides you with a lot of great information about your competitors and everything is ACCURATE. (Which isn't often the case). Cons Sometimes the results take a bit to update after you implement a change but it isn't a big deal. Also, the smaller issues don't really carry a lot of weight so when it recommends you something to keep fixing, you can often ignore it. Review Source JL Jeffrey L. SEO Manager Marketing and Advertising Used the software for: 2+ years ### "My Marketing data parther" June 4, 2021 5.0 It's excellent to have this tool especially if you are the one planning on your whole campaigns. This is very important. Pros Lot of features of this tool is very helpful in my campaign plan. It is very useful because I can gather some of the data that I really needed. Cons Sometimes, I can't get enough data on some result that I run to it. Maybe, there's a problem on how I set up or there are some problem as well on the data gathering. Reason for choosing Semrush It is very helpful in my campaign plans. Review Source Ivana B. Founder & Project Manager Hospitality Used the software for: 2+ years ### "Spy competition tool" August 15, 2019 5.0 Pros I've tested vs other similar tools for digital marketing and it has saved me tons of time since in a one-page report i can get valuable information about my competition. Cons i know it's the king tool but would like more flexibility in your pricing model maybe charge per use instead per month so you can make it more afordable. Review Source SB Stuart B. Marketing Director Information Technology and Services Used the software for: 2+ years ### "Tools every marketer needs" July 27, 2020 5.0 We have enjoyed using and our efforts have benefited tremendously. Pros I have access to the data I need SLL in one place. It presents it in a very usable format and easy to dig deeper when needed. We have also used the social media tools which have been great. Cons The organization of tools can be a bit of a learning curve. Review Source Response from Semrush July 28, 2020 Hi Stuart, thank you so much for your review! Your feedback is very appreciated. ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.