# Page 52 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 52 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/151962/SEMrush/reviews

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Semrush

4.6 (2317)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 15th, 2026

# Page 52 - Reviews of Semrush

## Showing most helpful reviews

Showing 1276-1300 of 2317 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Maher S.  
Blogger and Freelance Writer  
Writing and Editing  
Used the software for: 6-12 months

### "Great SEO Tool for bloggers"

January 22, 2022

5.0

Pros

I have used its free version and found it pretty much good

Cons

Many features are lacking. Now, they are still in development. Especially website audit caused me problems

Review Source

Ridwan O.  
Web Developer  
Online Media  
Used the software for: 6-12 months

### "Great but expensive"

May 26, 2022

4.0

Pros

Integration was quite easy for Gmail account user. Though the package is a bit expensive but some of the packages can buy used as trial for a while like 7 days.

Cons

It is sometimes not easy to use for beginners. It is a bit complex to understand

Review Source

NK

Nevena K.  
SEO Specialist  
Computer Software  
Used the software for: 6-12 months

### "The best SEO tool "

January 17, 2022

5.0

Pros

is a very user-friendly, intuitive, and above all, useful tool that makes my job so much more effective.

Cons

I don't use link management tools that much

Reason for choosing Semrush

It was more suitable for Balkans region

Review Source

RV

Rod V.  
Director of Business Development  
Marketing and Advertising  
Used the software for: 2+ years

### "Outstanding Product!"

October 12, 2020

5.0

The team is responsive and very helpful anytime I've had an issue, and we're thrilled to be able to customize reports and get them sent automatically. Highly recommend!

Pros

is super easy to use and navigate, and provides a ton of great information.

Cons

Some of the add-on features are a touch pricey to add as a la carte items, but no issues otherwise.

Review Source

LS

Leonard S.  
Managing Partner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Critical data that turns into results"

October 12, 2020

5.0

Really happy with , besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Pros

The organization of all the data per chapters and tabs make for a holistic overview of all things measurable online in a way that inspires to take action!

Cons

Without experience bit of a learning curve if you want to connect and use Google data studio to make a custom dashboard for clients

Review Source

PO

Paulin O.  
Social media Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Le meilleur outil pour les données SEO"

November 15, 2023

4.0

Pros

est une suite d'outils de marketing en ligne qui offre une variété de fonctionnalités, notamment l'analyse de la concurrence, la recherche de mots-clés, le suivi du classement des moteurs de recherche, l'audit de sites web et bien d'autres.Semrush est pour moi, le meilleur outil du marketing en ligne le plus complet qui permet de d'optimiser le référencement SEO et la stratégie de publicité en ligne. Il offre une gamme variée d'outils de recherche et des mots clés bien fournis. J'ai également aimé la qualité des design.

Cons

Cotés inconvénients, je n'ai vraiment pas quelque chose à mentionner. J'ai été satisfait de l'outil. Néanmoins ; la version payante est cher pour un entrepreneur débutant. Prière de revoir les couts

Review Source

VR

Verified Reviewer  
IT Manager  
Information Services  
Used the software for: 1-2 years

### "Best tool for SEO"

October 27, 2021

5.0

Pros

Our company uses for SEO and SEA analysis related to the competition, this allows to generate reports every week and know where we must to improve

Cons

is a powerful tool but very expensive in the long run, a slightly less heavy and cheaper offer would be appreciated

Review Source

VR

Verified Reviewer  
Digital Marketer  
Human Resources  
Used the software for: 6-12 months

### "If you want to win the game in market, you need to spend on tools are SEMrush"

October 12, 2020

5.0

It is great

Pros

The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.

Cons

I dont find any cons for it even I am using it for a year.

Review Source

VR

Verified Reviewer  
Growth Marketing Lead  
Internet  
Used the software for: 1-2 years

### "Best SEO software"

May 31, 2021

5.0

I really like , the level of data + historical data that you can get is amazing, plus the user experience and loading speed is really amazing.

Pros

The amount of insights I get from is tremendous, from exploring what my competitors are doing, what keywords I should focus in, and tracking my own performance over time.

Cons

The price. is very expensive, especially for the plan that I'm using "Guru". But if you can pay the price, it's really worth it.

Review Source

Sadman I.  
Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Marketing Software for Cheap Price"

April 5, 2019

5.0

It has helped me to grow my websites on the internet.

Pros

It is amazingly cheap. But it offers a lot of features under one roof. Most of the software do not do that.

Cons

It could make the user interface more user friendly. And the pricing a bit more flexible.

Review Source

VR

Verified Reviewer  
Media Supervisor  
Marketing and Advertising  
Used the software for: 1-2 years

### "Better than Moz but missing some features"

October 22, 2019

4.0

We have save a tremendous amount of time using to establish a baseline of performance and be able to make improvements form there.

Pros

The detailed site audit feature and keyword ranking tracking are great. Being able to quickly assess site performance and compare crawls over time is tremendously helpful.

Cons

The keyword functions for performing an audit and determining gaps are okay. We need to supplement with SpyFu and Moz for competitor and ranking data.

Review Source

RS

Rocky S.  
President  
Sports  
Used the software for: 1-2 years

### "Great for SEO beginners like me!"

January 2, 2019

5.0

helped me to improve my rankings!

Pros

I like using . It's fast and easy to use. The dashboard or the interface is straightforward. I can use all the basic and advanced features of it even if I'm just a beginner. SEMrush helps us to create content that our audience will love and to find more keywords to provide more in-depth content. I can quickly see my keyword rankings, backlinks and traffic data within seconds. Conducting a site audit with SEMrush is a breeze. They provide a useful tool to check my website for any errors and how to fix them.

Cons

Their pricing is quite high for startups or freelancers. It is well suited for agencies or bigger companies.

Review Source

Roxana Georgiana I.  
Demand manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great tool for social media marketing "

February 10, 2023

5.0

Pros

We used this app as an educational tool at the University to learn the power of keywords. It’s a great app for marketing and the objective is to make your business grow in a competitive environment. The AI on the app improves the experience and the idea suggestions on each page of the project are really useful.

Cons

The app is not very intuitive and the video tutorials on how to use it are a must. There are many features to be discovered on the app, but overall it’s a complex and useful app for marketing.

Review Source

tomer D.  
Natural health Bag  
Accounting  
Used the software for: 6-12 months

### "best seo tool out there"

August 27, 2019

5.0

Pros

using it non stop all day, can't imagine what I will do without it, giving me all data about any domains, backlinks history, locations and more

Cons

sometimes it's a little too slow I guess it's something with that amount of data they store

Review Source

KS

Killian S.  
Consultant marketing digital  
Marketing and Advertising  
Used the software for: 6-12 months

### "Un outil SEO complet mais assez cher..."

January 21, 2022

4.0

Pros

L'outil est très complet et propose de nombreuses fonctionnalités. Il permet d'avoir des donnés relativement fiables pour son SEO dans une interface assez simple.

Cons

Le ticket d'entrée est assez cher et les fonctionnalités assez limitées ce qui ne rend pas très accessible.

Alternatives considered

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Review Source

Response from Semrush

January 24, 2022

Hi Killian! Thank you for the feedback! Please note that we have different plans, including free tier with different scope of tools in each of them. We of course would love customers from all over the world to be able to afford using Semrush for their tasks so I will pass you thoughts on our pricing to the team for consideration!

Kanti K.  
Blogger  
Marketing and Advertising  
Used the software for: Less than 6 months

### "My favourite SEO tool for tracking my website progress"

September 17, 2019

5.0

I can track my website's overall traffic and ranking keywords daily.

Pros

I like every feature they offer including, keyword research, backlinks analysis, site audit, etc. The most liked feature of is seeing how many numbers of keywords I'm ranking on my website and what competitors are doing.

Cons

A bit costly for beginners who have just started with online marketing. Otherwise, every feature is great.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Review Source

Igor G.  
SaaS marketing manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great all-in-one tool"

April 10, 2019

5.0

Gets the job done.

Pros

I mostly use it for keyword research so I love the keywords list functionality which lets me build a list of 1000 keywords by entering various seed kws.

Cons

Support is kinda slow compared to some other tools. Hard to navigate if you have no experience with it.

Review Source

VR

Verified Reviewer  
Responsabile marketing digitale  
Mechanical or Industrial Engineering  
Used the software for: 2+ years

### "A "must have" tool"

January 18, 2019

5.0

Pros

The ability to monitor almost all the important aspects of my company's online presence. The very useful articles of the Community section.

Cons

Sometimes it is not very simple to use and it is difficult to navigate among the many reports and tools that it makes available.

Review Source

VR

Verified Reviewer  
Email Marketing Specialist  
Apparel & Fashion  
Used the software for: 2+ years

### "Get Numbers Quickly"

December 7, 2018

5.0

Pros

I just love that you can easily put in the information for a website and get instant numbers. I love looking at competitors and watching us grow and beat the competition.

Cons

Other programs have more features but honestly I don't need to many so SEM Rush keeps me happy.

Review Source

Steve G.  
Partner Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Lots of SEO and Marketing Tools"

February 1, 2019

5.0

Pros

There are way more features and tools available for your SEO and PPC needs than just about any other SEO tool. They are constantly updating the software to add new tools too which is great.

Cons

The UI and reports are not nearly as refined or look as good as other tools.

Review Source

Ashley D.  
Assistant Director of School, College, and Program Marketing at Endicott College  
Higher Education  
Used the software for: 2+ years

### "Web Help!"

December 11, 2019

5.0

easy way to create and edit keyword content for web search

Pros

Great product to use to help customize web content and help with optimization. easy to use and give lots of comparisons

Cons

takes a little while to get used to how to read and how to input but is a great content resource to use

Review Source

VR

Verified Reviewer  
Principal  
Design  
Used the software for: 2+ years

### "Always Improving"

December 13, 2019

5.0

Have used this on and off for years. For clients and in-house.

Pros

offers more utilities than competitors in it's space, most people don't need all of these tools.

Cons

can be too expensive, especially when more than a few users are required. Continues to get more expensive.

Review Source

JW

Jon W.  
Owner  
Information Technology and Services  
Used the software for: 2+ years

### "Great Tools To Supplement Your SEO Campaign Management"

October 12, 2020

4.0

I have enjoyed using and plan on continuing to do so

Pros

My favorite features are the SEO Writing Assistant, SEO Content Template and Traffic Trends.

Cons

The Guru Subscription is expensive at $199/mo unless you are utilizing for at least 5 - 10 clients

Review Source

Response from Semrush

October 20, 2020

Hi Jon, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

Jake C.  
eCommerce Analyst  
Internet  
Used the software for: 6-12 months

### "Probably the best SEO Software I've used"

August 5, 2019

5.0

Pros

I haven't touched everything on the market, but this is easily the best or one of the very best software packages for SEO/PPC campaigns. I've used ti for professional projects as well as my own personal side projects. Competitive analysis is top-notch and extremely useful. Best multi-domain support available. Everything is easy to understand for someone with knowledge in the field

Cons

\-Not the best rank tracker (can't be the best at everything, ha) -Steep learning curve, but that's what you get with powerful software -Not the cheapest for smaller-scale operations

Review Source

Alex W.  
Owner  
  
Used the software for: 2+ years

### "A solid all in one SEO tool with great research tools"

May 15, 2018

4.0

Pros

It has probably the best database to find the keywords for a domain that I want to analyze. It also has a solid audit tool I use regularly.

Cons

The price is a bit more expensive than some competitors, and you don't get to track as many keywords for the money as others.

Review Source

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