# Page 56 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 56 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 56 - Reviews of Semrush ## Showing most helpful reviews Showing 1376-1400 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AD Andrew D. Owner Food & Beverages Used the software for: 6-12 months ### "Ok, but so many options" May 6, 2024 5.0 Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like computers. I'm old school face to face... Pros Helps with reports of SEO Reports help me somewhat understand what to do next, some are like Chinese arithmetic. Cons Sometimes I wish SEO was easier to understand Review Source AW Anthony W. Digital Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Amazing Product + Support" October 12, 2020 5.0 Pros I really enjoy all the features. I can pull competitor research, then add keywords from this in order to begin creating ads or start my creative process. Cons The UI could be cleaner. When training new team members on the software, they forget where to find things because the UI is not as clean as it should be. Review Source Response from Semrush October 20, 2020 Hi Anthony, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Also, your feedback on UI is very appreciated! EK Eryn K. Marketing Manager Computer Software Used the software for: 6-12 months ### "SEO made simple" October 12, 2020 5.0 Positive Pros has made a stellar product that allows you to not only recognize issues with your technical SEO, but gives you the right information to go and resolve. In addition to that, there are tools for tracking keywords, positioning, and overall strategy in comparison to competitors. Highly recommend. Cons Nothing. This product is great and continues to expand Alternatives considered [BrightEdge](https://www.capterra.com/p/124928/BrightEdge/) Reason for choosing Semrush It is better Review Source Ryan W. Founder Retail Used the software for: 1-2 years ### "SEMrush + Ahrefs = Google's First Page" March 21, 2019 5.0 has helped us develop effective keyword strategies that let us rank for mid-to-long-tail keywords Pros You can't run an effective SEO strategy without the extensive data provides. Even free users can get a taste of how effective keyword strategy can benefit their overall marketing plan. Cons It would be nice if they offered more guides and tutorials on how to use their vast array of features. Review Source JE Joshua E. Blogger Information Technology and Services Used the software for: I used a free trial ### "SEMrush Review: an expert review " January 5, 2023 5.0 Overall, I am extremely satisfied with and highly recommend it to anyone working in digital marketing. It is a comprehensive and user-friendly tool that has greatly improved my work efficiency and effectiveness. Pros I have been using for about a year now, and it has quickly become an indispensable tool for my digital marketing work. The platform offers a wide range of features, including keyword research, competitor analysis, traffic analysis, and much more. Cons For now I haven't found any yet. I love everything about the software Review Source Muneeb K. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "One-stop solution for SEO and more" January 3, 2020 5.0 has a variety of tools that can be really helpful for any digital marketer. Highly recommended! Pros The quality of tools for SEO, social media and competitive research. You can look up ads from all competitors very quickly. Cons There are some features that don't function properly like paid advertising and scheduling posts on social. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Semrush Feature set and pricing Review Source JC James C. Director of Corporate Affairs Telecommunications Used the software for: 1-2 years ### "Best Product We Have Used Yet" July 16, 2019 5.0 Used by our team daily for SEO, tracking competition and improving digital advertising Pros Good price Great metrics Overall very well rounded Cons There is so much information it takes a little while to get to know where everything is. Switched from [WooRank](https://www.capterra.com/p/176630/WooRank/) 2 years ago Review Source Lindsey M. Senior Manager, Demand Generation Computer Software Used the software for: 1-2 years ### "Great website analytics tool" February 16, 2021 5.0 I've used SEM Rush at multiple different companies. I love the product and they are always adding more features to it. Pros It has a lot of information and it is organized in a way that you can read the data and put it to use. Cons There are a few options and pricing tiers so if you don't have a high enough level you will be limited on what you can run or the number of reports you can run in a time period. Review Source Iliana D. Co-Founder Marketing and Advertising Used the software for: 2+ years ### "Great tool to navigate the competitive world of ppc advertising and search engine optimization" September 24, 2018 5.0 Helped lower our cpc's on several campaigns and identified keyword opportunities that we had overlooked. Pros Helped us develop keyword strategies for our clients in the US where keyword cpcs are very high. The tool is great at identifying opportunities for keyword strategy for both ppc and seo that have been overlooked. It helped us identify our position in the marketplace versus our competitors. Cons It can get a little complex to use, but we enjoyed doing the results and research to our clients via their great reports. It adds a second layer of research to craft search engine campaigns. Review Source BH Bobby H. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "One of the Best SEO Softwares" December 6, 2016 5.0 I use on almost a daily basis as an SEO professional at an agency. It's keyword research tool is a good competitor to Moz's keyword explorer. The API is super flexible, so you can integrate a lot of the reports into things like Google Sheets. I love the domain vs domain features, where you can get common keyword reports across competitor domains. Another great feature is the SERP Features...feature. It's an invaluable tool to look for opportunities to get instant answers or other rich snippets for my clients. Pros Tons of data at your fingertips. Great API. Review Source DP Douglas P. Editor Media Production Used the software for: 2+ years ### "Great for competitive research " January 17, 2022 5.0 Pros The tools are great for competitive research and looking for keyword gaps. Cons The program could be a little more intuitive. Luckily, there's a great knowledge center to help. Review Source mM mindy M. Director of Food Safety Training Food Production Used the software for: Less than 6 months ### "Saved my website" February 17, 2021 5.0 My experience with has been great, \[SENSITIVE CONTENT HIDDEN\] have taken time to video call and go into detail on which tools would be most helpful for my website and what I want to achieve with Semrush. Pros The on page SEO tracker is a life saver, you are able to input your page specific URL's and get a customized list of improvement ideas. Rather than having a huge list of improvements you are able to work page by page so as not to get overwhelmed. The keyword manager has also been a great tool and has helped me not only find keywords but shows me how easily I can rank for that keyword. Cons I have yet to find something I don't like. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reason for choosing Semrush I am actually able to integrate my google analytics with to get the most out of both products. Review Source MA Maher A. ceo Business Supplies and Equipment Used the software for: 2+ years ### "good software and SEO tool" May 29, 2020 4.0 good tool, like competition analysis Pros it helped us in achieving our SEO targets, easy to use Cons the data is not 100% up to date, also, not very rich in other languages Review Source Response from Semrush June 1, 2020 Hi Maher! Thanks a lot for leaving us this review! We are happy to know that you could achieve your targets with our tools! Gianfranco R. Amministratore Computer Software Used the software for: 6-12 months ### "Ottimo sistema ma costoso" March 3, 2022 4.0 Pros Ho utilizzato il sistema per diverso tempo ma non appena necessitano funzionalità un pò più estese ed efficaci lievitano enormemente i costi Cons La difficoltà d'uso per alcune app del sistema e il costo eccessivo. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) per provare le potenzialità e la funzionalità. Review Source Response from Semrush March 18, 2022 Hi, Gianfranco! Thank you for the review; your feedback is appreciated. Semrush offers different subscription levels based on functionality; and it is competitively priced, particularly for advanced and industry-leading tools. Please note that our team would always love to run a demo to help you see the full value for the price ;) VR Verified Reviewer Software Developer Computer Software Used the software for: 1-2 years ### "it is the best tool for online marketing and keyword search" May 25, 2018 5.0 Pros I liked this tool because it suggests keyword which is more required an online marketing tool for website.it have lots of security features and its analyze the data Cons sometimes it generates the wrong keyword so its impact on the website ranking and it very harms for new users who don't know anything about the market competition of the website.it is paid tool Review Source DO Dario O. Funding Specialist Financial Services Used the software for: 1-2 years ### "Pay Per Click & Keyword Research on Steroids!" September 12, 2018 5.0 Pros has many features but the main ones are built for pay per click advertising, keyword research and SEO optimization. I run an agency for PPC advertising and this is the only tool I use when I want to look up my competition ads, get keywords fast and in large quantities and see how long the ads are running. In just a click you can get from 2000 to 10000 keywords and currently there is no keyword tool that will give you that much volume of keywords in just a second. You can find out the successful ads from your competition and model them for your own. There is also a selection of countries when researching keywords. Overall if you need keywords fast and in volume for your Google Ad campaigns or your SEO optimization projects, this is the tool I suggest. Cons If the pricing was lower I would use it every month but for now I am using it only every 3-4 months for only a month. So far we can only select countries when researching but if it had a specific city/location to type in/select like the Google Keyword Tool it would be the perfect tool and the price would be justified. Review Source ali A. SEO Marketing and Advertising Used the software for: Less than 6 months ### "One Of Best Seo and PPC tool " October 26, 2020 5.0 My Experience is good but As I told Some Report We need that no available in your account that is only available in business Account Pros You Can Easily Check keywords Volume and keyword difficulty also you can see related terms Easy To Track Your Project Like Ranking Keywords Position and many more. You can do audits, keyword research, page metrics, etc. easy And simple to use Cons Unfortunately Some Reports only Available In Business Account They Need To Improve UI design Review Source Response from Semrush October 30, 2020 Hi Ali, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Erwan B. Formateur, Consultant en Référencement (SEO/SEA) Internet Used the software for: 2+ years ### "You can't do without... if you're rich" January 18, 2019 5.0 Pros Really helpful to know his website trend : number of keywords in top 100, overall traffic, situation per country... and competitors. Cons You need A LOT of work to subscribe all the year and justify the price. Review Source SH Steve H. Ecommerce Manager Retail Used the software for: 1-2 years ### "SEM Rush All In One" October 12, 2020 5.0 Very Good have not had the need to look elsewhere Pros The site Audit Tool is very Good and allows you to compare your Score against Other Websites in your Sector Ranking Tool Very Useful, Daily Alerts are helpful Social Media Tool / Calender good to have in one package Cons Upgrade Option is Quite Expensive. Cannibalization report needs upgrade should be a basic element Review Source JLL John Lockhart L. Editor-in-Chief Media Production Used the software for: 6-12 months ### "Only good things to say" January 19, 2022 5.0 I've found useful. Pros helped me get my site unblacklisted by Google by finding all the backlinks to my website. Cons The add-ons can be pricey. One should be able to add users without having to pay extra. It's already over $100 a month which adds up for small sites like mine. Review Source KM Katherine M. Producer Marketing and Advertising Used the software for: 6-12 months ### "SEMrush : the perfect tool for your SEO and social media tracking" April 24, 2019 4.0 Pros is really accurate and precise! You have so many tools you can set up to track your website (or others if you are an agency) You have your datas updated everyday and a lot of recommandations to help you optimise your SEO. What i like most about it, it is the tools they provide for help you : templates for SEO redaction, an assistant writing which you can integrate to google docs and many others! More to that, they have a lot of online class and webinars. Cons For each website you are tracking, you can setup many tools but for every one of them, the way you connect your website, your competitor, your GA and GSC are different and it is really annoying. Every time i set up an account, i open the website page of which shows where to connect all the tools. It is easy to get confuse between all of them and all the add-on. They should really work on their graphic design too. Review Source MM Mogomotsi M. student Accounting Used the software for: Less than 6 months ### "Semrush Review" January 27, 2022 4.0 The overall experience is excellent, it has the best features that allow users to explore. Pros The best feature is the keyword search tool which is very good and enables the user to choose keywords suitable for their website. Cons For new users, it is difficult to navigate around as there are many features that can confuse the user and result in them not being able to carry out their mission. Review Source Response from Semrush March 18, 2022 Hey, Mogomotsi! Thank you for the feedback! We're happy to read that overall Semrush experience was excellent for you! Regarding complexity of our toolkit, we can say that it may seem overwhelming at first. However, we did our best providing useful information on our blog & launching completely free courses in our Academy. Moreover, every subscriber can take advantage of the 1:1 session with the Customer Support Team, who walks the user through the basics and help him really understand what our tools can do based on his goals. Cheers! Chari C. Office Manager Facilities Services Used the software for: 1-2 years ### "Lots of features" March 13, 2019 5.0 Pros They have a lot of free features you can use that are amazing for a small business. They also have many blogs and answer your questions quickly. Cons It is quite confusing at first to find everything and to see what all they offer in their free and paid versions. Review Source Steve G. CMO Information Technology and Services Used the software for: 2+ years ### "Good tool to start looking into professional SEO research" February 27, 2019 3.0 Pros Its easy to use and information on dashboards is easy to understand. Cons Data is not accurate. We tested it against our own web and the results varied greatly from our own records so it opens the question of whether this is true of other searches Review Source RP Ricardo P. manager Entertainment Used the software for: Less than 6 months ### "One the most powerful SEO tool" April 17, 2021 5.0 Just great. The data that I could extract from it was incredibly useful and it allows you to know what content you should privilege and also how your competitors are doing SEO. Pros has lots of information about SEO and how to use their software, which is very powerful. I enjoyed a lot to have complete info about keyword search, like having statistics for different countries, knowing related keywords statistics, analyzing competitors rankings and keywords and also having info about competitors Google Ads keywords. Cons I didn't continue to use because of the price. For a small business it's on the expensive side, mostly because you don't need to use it everyday. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush It offered a 1 month free trial and it has good reputation. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.