# Page 59 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 59 - Is Semrush the right Competitive Intelligence solution for you? Explore 2316 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/151962/SEMrush/reviews

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Semrush

4.6 (2316)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 28th, 2026

# Page 59 - Reviews of Semrush

## Showing most helpful reviews

Showing 1451-1475 of 2316 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Client Success Representative  
Computer Software  
Used the software for: Less than 6 months

### "There are Better Options"

August 12, 2019

5.0

Pros

We were constantly comparing SEO software to see which would be the best option for our company. offered plenty of options within their software that is extremely beneficial to those in SEO.

Cons

It was confusing to say the least. With other SEO software I have used in the past there has always been a learning curve, but was quite possibly one of the hardest to figure out.

Alternatives considered

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/)

Reason for choosing Semrush

I didn't, we switched after two months.

Review Source

JM

John M.  
Digital Marketing Manager  
Hospital & Health Care  
Used the software for: 1-2 years

### "Great features"

October 12, 2020

5.0

It’s a great product that I have recommended to others.

Pros

I use each day to gauge how are keywords are performing and how we compare to our competitors. I’ve set up multiple projects to get in-depth insight on various keywords.

Cons

The optimization strategy recommendations can be quirky. It says to add certain keywords but doesn’t recognize them when implemented.

Review Source

WW

Wang W.  
SEO Specialist  
Computer Hardware  
Used the software for: Less than 6 months

### "Helpful SEO tool for the beginners and senior users"

January 18, 2022

5.0

Pros

With powerful functions from , it could solve everything about SEO/SEM. The data accuracy is also greater than the other competitors with similar pricing.

Cons

It's not very easy to use, but they provided SEM Academy for users.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[BrightEdge](https://www.capterra.com/p/124928/BrightEdge/)[Conductor](https://www.capterra.com/p/155139/Conductor/)

Reason for choosing Semrush

No transparent price, less accurate search volume (Keyword Planner as benchmark)

Switched from

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)

Too slow for keyword updates

Review Source

Greer T.  
SEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "SEM Rush"

March 5, 2020

4.0

Overall very comprehensive product that is a great value for their service.

Pros

The site audit is super insightful. Offers a lot of technical information about broken links, missing descriptions, etc.

Cons

The way to navigate to the site audit is not very intuitive. Health ranking is kind of vague with the plus or minus percentage scores.

Review Source

Andrew E.  
Director of Web Services  
Information Technology and Services  
Used the software for: 6-12 months

### "Great Tool for the technical user"

June 23, 2015

5.0

is a powerful and feature rich tool for the technical marketer or SEO data nerd. It's in depth, robust, and full of actionable metrics. They do a good job of supporting their user community. Don't be fooled by the "SEM" in the title. While it does have a seamless interafce to AdWords data this tool goes well beyond SEM and into on-page, technical, and content assestment. The depths of SEMRush is almost without equal from a competitor.

Pros

Depth of data Great community culture Agency friendly

Cons

Lots of data means a more complex interface Could be overwhelming to those with light hearted data minds

Review Source

dS

douglas S.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "semrush is great"

June 3, 2021

5.0

Awesome. They continuously improve the product. I admire their content marketing savvy too. They are prolific content marketers

Pros

I use it for KW research and find the tool the best for filtering, and saving time. very current and up to date

Cons

the upper tiers are too expensive. I wish there was a middle tier I could jump in on, around at $100. That would be great.

Reason for choosing Semrush

price

Review Source

VR

Verified Reviewer  
Sviluppatore Web  
Internet  
Used the software for: 6-12 months

### "very useful tool"

January 16, 2019

5.0

Pros

the integration between the various tools

Cons

I did not find things that I do not like, even if not yet used the 100% tool

Review Source

VR

Verified Reviewer  
Technical Support Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "One of the Best Premium SEO Tool"

September 20, 2019

4.0

Our Digital Marketing team has been working with from the last 6 months and we are seeing the result as our website is now number one on Google. We have been struggling to get it to the number 1 position.

Pros

This software tells you everything about your website you can examine that and follow the tips and trick and you could be at a number one position on Google.

Cons

I think should start posting the tutorials on their site so that someone who is very new to the site can learn things faster.

Review Source

DB

Darren B.  
Photographer  
Photography  
Used the software for: 6-12 months

### "Fantastic but expensive for what I needed!"

June 5, 2022

4.0

Fantastic application, helpful and useful.

Pros

It has a lot of helpful SEO functions that will help leverage your SEO advantage

Cons

Too many options can lead to confusion for the average user. This is certainly a powerful tool for those who are into SEO full-time. I loved my time with and will be back in the near future.

Review Source

GKRC

Gopi Kishan Rao C.  
Freelancing Blogger & Music Teacher  
Music  
Used the software for: 1-2 years

### "My SEO Partner"

March 26, 2022

4.0

My overall experience is very good & recommend the product among my peers.

Pros

Easy to Use, Easy to understand the matrix, Interface is Fantastic,Keyword Data narrows down to the Phrases quickly, The link building feature is great best part is the CRM Feature is superb, Report generation is unlimited, Instruction are very clear to follow the Technical SEO as well as on page SEO. 30 days free trail make it more special.

Cons

Some Key functionalities are limited with one project at a time.broken link is difficult to handle,Search engine data is limited to Google.

Review Source

KM

Kevin M.  
Owner  
Telecommunications  
Used the software for: 2+ years

### "Hold onto your wallet"

October 16, 2019

4.0

Overall I like the software and the information it provides. I just wish the was economical plan for those of us with really young websites.

Pros

The information SEM provides is top notch. They really give you the real stuff about your website and its performance

Cons

The free version just doesn't provide much info and the paid version is incredibly expensive. Most of what the paid version does you can find for free other places if you want to use multiple services. The sites that need this the most are newere sites and those are the same sites that really can't afford it.

Review Source

HH

Horst H.  
CEO  
Electrical/Electronic Manufacturing  
Used the software for: I used a free trial

### "Kreditkartensperrung wegen Semrush"

January 24, 2024

2.0

Ich hatte am \[sensibler Inhalt ausgeblendet\] ein Probeabo bei gebucht. Trotzdem wurde mir bereits am \[sensibler Inhalt ausgeblendet\] der Betrag von ca. 250$ über meine Kreditkarte abgebucht. Heute erhielt ich die Nachricht, dass meine Kreditkarte am \[sensibler Inhalt ausgeblendet\] gesperrt wurde. Der Grund war die Belastung meiner Karte durch Ihre Firma Semrush! Anscheinend ist der Kreditkartenbank Semrush bereits als unseriöses Unternehmen bekannt. Meine Kreditkarte ist seitdem ungültig. Es erschien mir schon recht fragwürdig, dass 4 Tage nach meinem Probeabo Geld von meinem Konto eingezogen wurde. Die Probezeit sollte mindestens 1 Woche dauern. Ich fordere Semrush auf, umgehend den Betrag von 249,99 $ auf mein Konto zurückzuüberweisen. Es ist nicht erforderlich, hierfür eine Wartezeit von 30 Tagen verstreichen zu lassen (wie Semrush es angekündigt hat). Um rechtliche Schritte gegen Semrush zurückzuhalten, erwarte ich unverzüglich eine Stellungnahme zum Sachverhalt.

Pros

nichts , viel zu kompliziert und unübersichtlich

Cons

Buchen trotz Probeabonnement nach 4 Tagen den vollen Betrag vom Konto ab

Review Source

Response from Semrush

January 25, 2024

Hi there, it usually happens if the card was used for the free trial previously, as mentioned here: https://social.semrush.com/3vYv4Zu Sorry to hear your card was blocked. Could you please reach out to our Customer Support team so they could assist you with the refund? https://social.semrush.com/48KK3oJ Thanks.

VR

Verified Reviewer  
Senior Marketing Manager  
  
Used the software for: 1-2 years

### "If you need a full-featured platform for your SEO needs then SEMrush has got your back"

May 4, 2018

4.0

Pros

has every little feature you could possibly want when it comes to keeping tabs and aiming to improve your websites' SEO.

Cons

As much as it's great for it to have so much available, maybe it's a little too much? There's so much that the platform does that it's slightly overwhelming and I don't know if I'll even use all it has to offer. Also, it's great that they have a social media post feature, it could use some work. It could be a lot better. So much so that I don't really use that feature anymore. They also have a marketing calendar feature which is nice but it also isn't great and I find it easier to keep track of my things in Trello.

Review Source

PW

Penny W.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Couldn't live without it"

April 28, 2022

5.0

Using , I plan keywords for blogs and websites. I also watch website metrics.

Pros

The software is easy to use and packs a TON of powerful tools in one place. I trust the information gives me for SEO and content marketing.

Cons

Takes a while to learn. Glad I had a couple of calls with someone in support to help me understand how to best use it.

Review Source

EC

Elise C.  
Head of Content  
Financial Services  
Used the software for: Less than 6 months

### "SEMRush is SEO service that is hard to trust"

January 17, 2022

2.0

has wasted inordinate amounts of my team's time by flagging so-called critical issues that don't exist or for which there isn't a clear path of remediation.

Pros

has a nicely designed dashboard, but the underlying data does not appear to be reliable.

Cons

is hard to trust. The software has identified critical errors that are nonexistent (for example, 4xxx errors that are not errors). The more I use the product the more disconnected it feels the search engines it it was created to optimize.

Review Source

Response from Semrush

January 24, 2022

Hi Elise! Thank you for sharing your review with us! Regarding the Site Audit, this is one of the most sophisticated tools offered on the platform that often requires a web admin or IT specialist to fix the detected errors. Our Customer Support would be happy to accommodate any issues related to the tool's technical performance - please let us know if there is anything else we can help you with by emailing us at mail@semrush.com.

NV

Nick V.  
SEO Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Best bang for your buck."

May 3, 2021

4.0

is a few updates away from becoming the best SEO tool in the industry.

Pros

is awesome because it gets the job done without breaking the bank.

Cons

The metrics are inflated compared to other SEO tools.

Review Source

BB

Brenna B.  
Director or Marketing  
Computer Software  
Used the software for: 2+ years

### "web traffic analytics is a great tool"

January 17, 2022

4.0

I'm a big fan of SEM rush, best in market in my opinion

Pros

this data is comprehensive and more insightful than we could have access to prior

Cons

sometimes in reconciling the assumptions are off

Review Source

Response from Semrush

January 25, 2022

Hi Brenna, thank you so much for your review! Great to know you are a big fan of Semrush! We're honoured to hear this ;)

VR

Verified Reviewer  
Chief Brand PR Strategist and Coach  
Education Management  
Used the software for: 2+ years

### "Helps you Increase Traffic"

August 16, 2019

4.0

Pros

Basically a one stop shop for keyword research and tracking, competitor research, domain overview,

Cons

Takes a bit of time to get comfortable with the set up and all of the features. This is not really software for someone who thinks they are just going to do a little marketing once a month, but for someone who is doing this for their daily job

Review Source

Jason T. D.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "SEO in one place"

October 12, 2020

5.0

Takes some time to learn how it works but once you do it has tremendous potential and it is always being updated.

Pros

Number of tools available makes it easy to pull data for nearly any project.

Cons

Limitations of social media accounts to track

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing Semrush

Better reviews and more specific to my needs.

Review Source

Sushil D.  
Digital Marketing Executive  
Information Technology and Services  
Used the software for: 1-2 years

### "Bloggers companion"

October 30, 2018

4.0

Pros

Greetings, I am a technology blogger and I require fresh and trending content for my blogs helps me find relevant and trending content related to latest trends in technology.

Cons

At times the software also provide irrelevant information. Can work on the niche and be more specific in suggestions.

Review Source

Allen E.  
Blogger  
Information Services  
Used the software for: 2+ years

### "Best SEO Audting Tool"

October 14, 2020

5.0

This tool has benefited to me in so many ways by helping me carry out perfect SEO auditing for my websites and for my clients.

Pros

What I like most about this tool is the available features for analyzing and auditing of my websites using the daily trial in the free version.

Cons

What I like least about the tool is that the free version is only limited to seven daily trials and hence making the premium plan more valuable.

Review Source

Response from Semrush

October 15, 2020

Hi Allen, thank you so much for your review! Happy to know you enjoy the free version and are able to do great auditing job with SEMrush!

VR

Verified Reviewer  
Head of Marketing  
Computer Software  
Used the software for: 1-2 years

### "Affordable Tool for SEO"

October 15, 2019

4.0

Pros

The possbility to create multiple projects for keyword analysis as well as detailed keyword tracking and search volume on country-level. I also like the graphical overviews about the keywords position etc.

Cons

At the beginning the user-interface was quite challenging but after a while I got used to it.

Review Source

Joseph P.  
Director Of Search Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "SEMrush provides those needed info to understand competitors "

October 22, 2018

5.0

Great way to sell new clients marketing!

Pros

Great marketing tool for prospect clients. I have used data plenty of times to close prospect clients.

Cons

Its a understandable struggle. If there is not enough relatable data SEM rush gives a very vague response that can be misleading when speaking to the client.

Review Source

AB

Allisa B.  
Marketing Manager  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Just what I need for SEO research"

February 17, 2021

5.0

Pros

This is a great tool to help increase organic traffic. I use it for keyword research, staying on top of technical SEO, and keeping tabs on our competitors. The reports are easy to read and customizable.

Cons

There is a bit of a learning curve and can be confusing to use. However, once I became familiar, I found that it's fairly easy to use.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Review Source

Danny M.  
Founder Web Tech SEO - Real Estate Internet Marketing  
Real Estate  
Used the software for: 1-2 years

### "Tons of tools for all aspects of website SEO"

January 18, 2019

4.0

I've been able to increase my organic traffic using . I have lowered the amount of errors on numerous domains by quite a bit in love using the position tracking to see how everything is working out.

Pros

There are a lot of tools that offer in-depth info into each domain.

Cons

Some of the products are a ​little bit difficult to understand and use.

Review Source

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