# Page 65 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 65 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 65 - Reviews of Semrush ## Showing most helpful reviews Showing 1601-1625 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bharath A. Director - Marketing Internet Used the software for: 1-2 years ### "Must have tool for all SEO professionals" February 1, 2017 5.0 The tool is just awesome. It's a must have tool for all digital marketing / SEO professionals. I love the depth of information shown in various easy-to-understand dashboards. Keyword tracking and competitor tracking have been the most valuable features to me. Review Source Tanvir M. Marketing manager Marketing and Advertising Used the software for: I used a free trial ### "Semrush is best keyword research tools" August 8, 2023 5.0 Pros I use semrush keyword magic tools to research low competitive keyword. This tools work just fine Cons Price is too much. Low limit. Monthey package is overpriced for asian people as usd is not our main currency. Review Source Response from Semrush August 18, 2023 Hi Tanvir, thank you for your feedback about our keyword research tools. We're pleased to know it's been helpful as you perform competitor anlayses. We understand your concerns about pricing, especially regarding different currencies. With over 55 tools and the most accurate data on the market, the value goes beyond the cost, and we'll keep adding value with new features and calculation updates. BC Benard C. Director Management Consulting Used the software for: Less than 6 months ### "Great software - too complex for everyday useres" November 9, 2023 4.0 Pros It has lots of information but you need to upgrade to use most of it. Cons It's very complex and it seemed geared more to seo professionals than small business owners who wanted to improve their own seo. Maybe that's their target market but with all the reviews online it seemed like it would be a great software for me to learn to use on my own. Review Source VR Verified Reviewer Manager Marketing and Advertising Used the software for: Less than 6 months ### "SEMrush - Great" October 16, 2019 5.0 SEMrush is a great paid tool overall however it's trial period could have been longer. Nonetheless, the money invested is well-worth. Pros SEMrush is a great tool for all marketing and SEM needs which some of the other tools out in the market have lapsed considerably. Cons While SEMrush is a great tool to have, the trial period is often too short for one to fully realize its potential and benefits. Review Source TS Tyler S. Owner / Creative Director Marketing and Advertising Used the software for: 6-12 months ### "The swiss army knife of SEO/SEM tools" November 26, 2019 5.0 A few of us set up multiple clients in just an hour or two and within a week or two were finding insights and value in the product. Pros SEMrush combines so many search engine tools together and does them all in a very straightforward manner. Cons I haven't yet found anything I dislike. I could always do with better-looking reports, but data doesn't have to be pretty. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) More tools for less money. Review Source GB Gonzalo B. CMO Legal Services Used the software for: 1-2 years ### "Amazing software for Online Marketers" January 16, 2019 5.0 It's a founding stone to have a healthy site Pros The fact that guides me to improvements through a comprehensive audit tool (and it can iterate) Cons It takes some time to get used to it. Not that intuitive at first glance. But after some days, you can catch up. Review Source sathish K. Executive Information Technology and Services Used the software for: Less than 6 months ### "Semrush is best for competitor analysis and improve on page Seo" May 31, 2019 5.0 This tool has helped us in streamlining our seo efforts and gain some high quality backlinks and improve the onpage seo of our website Pros We have been using Semrush for last six months and using this tool we have been able to get sneak peak of what our competitors are doing best. From where they are getting backlinks and on which keywords they are ranking up then us. And we have got some high quality backlinks using this technique and also wrote some informative pieces on our blog. Moreover, this tool helps in improving the onpage issues we can run seo audit compaigns and improve our onpage issues Cons There is nothing significant problem that i faced in this tool. However, finding some features are quite tough in this tool sometimes Review Source VR Verified Reviewer Freelance Web Creation, Marketing and Optimisation Internet Used the software for: 1-2 years ### "Great to fix all the bugs on a site!" January 26, 2019 4.0 Pros The Website Audit tool is still my favourite to fix much every single bug on websites I review for my clients. Cons Big learning curve, just like most of other SEO tools, but thats unavoidable in this field. Review Source EB Emily B. CEO Primary/Secondary Education Used the software for: 6-12 months ### "Helping small businesses succeed" January 17, 2022 5.0 Semrush has allowed us to triple the effectiveness of our marketing campaigns! Pros The detail in the reports that can allow you to extrapolate data which can instantly be used in your business Cons It is a high cost for a small business, if there could be a 50$ a month version I think you would get more small businesses. Review Source AH Austin H. Customer Care Manager Automotive Used the software for: Less than 6 months ### "Good aid in SEO and backlink " January 17, 2022 4.0 Pros I like that the software has many features that can be tailored to specific needs of the user. Cons I think the user interface could be better organized to streamline things for new users. Review Source Response from Semrush January 25, 2022 Hi Austin! Thank you for the feedback! We admit that our toolkit can seem complex at first sight, but we tried our best to provide the new users with all the information needed ;) Please check out our free knowledge base: https://www.semrush.com/kb/ and free Semrush Academy courses: https://www.semrush.com/academy/ If you still have questions, feel free to DM us on Twitter or Facebook - our team would be happy to help! VR Verified Reviewer Owener Marketing and Advertising Used the software for: I used a free trial ### "Incredibly in-depth Webite Data" September 22, 2020 5.0 Very good too, despite the high price tag, it is worth the cost. Pros There is no website analysis tool that matches the value of SEM Rush. It's very easy to use and give you and incredible amount of information on your website, or your competitors. Cons Easily the biggest downside to this software is the price. It is not a tool that most smal businesses or startup website designers can afford. Alternatives considered [Monitor Backlinks](https://www.capterra.com/p/140915/Monitor-Backlinks/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Review Source Response from Semrush September 25, 2020 Thank you very much for your review and sharing your feedback on pricing and features! We are glad to hear that you are generally happy with the tool and find it incomparable! CR Celize R. manager Retail Used the software for: 2+ years ### "An analysis of an incredible tool" April 13, 2021 5.0 Overall, Semrush is a solid search engine and marketing optimization tool. It provides all the essential data you need for a successful SEO project. Pros I can create customized market lists for our competitors. Showing me the demographics of our competitors' audience. Being a very useful help. It allows the multidisciplinary team to work coherently on projects, which we cannot achieve with other tools. Cons For now my use of the tool is ok. Perhaps the value, for some Review Source CM Connor M. Marketing Analyst E-Learning Used the software for: 2+ years ### "Essential SEO tool for research and optimizations " July 30, 2020 5.0 Fantastic. Love the product and will continue to use in SEO strategy. Pros Amount of data on keywords. Projects are easy to setup and monitor performance changes. Easy to use API. Cons A little expensive but worth it. I've had an issue with it being unable to pull in"last update" date for tracked content. Review Source Response from Semrush July 31, 2020 Hi Connor, thank you for your feedback! Glad you enjoy! Hope you already had our customer support help you with the issue you mention. If not, then don't hesitate to contact us at mail@semrush.com! Mario M. CEO Sports Used the software for: 6-12 months ### "perfect for knowing metrics of your online business" July 10, 2020 4.0 allows you to be in control and make decisions with solid measures Pros is essential if you want to know how your website is positioning and working against competitors in the same sector, thanks to the metrics and indicators Cons The trial period is limited, and some functionalities somewhat complex but usually the use is simple Review Source Response from Semrush July 15, 2020 Hi Mario, thank you for your feedback, we really appreciate it! AA Antoine A. Manager Construction Used the software for: 6-12 months ### "Nice analytic tool" January 31, 2022 4.0 Pros SEMrush offers plenty of features for the marketing team. The UX is incredible compared to other tools. Cons The price is quite high. Every feature increases the price, so it's hard to get the most out of it. Review Source Response from Semrush March 18, 2022 Hi, Antoine! Thank you for your review! We strongly believe that Semrush is competitively priced, particularly for advanced, industry-leading tools and functionality. There's so much to explore in the full toolkit, we always happy to run a demo to help you see the full value for the price ;) VL Victoria L. VP, Director of Digital Marketing Financial Services Used the software for: 1-2 years ### "Use Semrush and save thousands of dollars versus BrightEdge" February 17, 2021 5.0 NA Pros SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want? Cons There's nothing I don't like about SEMrush. It's great. Alternatives considered [BrightEdge](https://www.capterra.com/p/124928/BrightEdge/) Reason for choosing Semrush Price to value. Also BrightEdge software was so much more complicated, we felt as a business we would need a greater level of resources to support the hugely incremental investment. Review Source ES Eric S. Marketing Assistant Automotive Used the software for: 1-2 years ### "SEM - The Only Toolbox You Will Need" January 21, 2019 5.0 The ability to gain valuable insight into competitors and improve ones own digital presence Highly recommended. Pros Extremely intensive analytics and complete toolbox for all your SEM needs Cons Hardly any cons, very in depth toolset and tutorials to help you if needed. Review Source Jacob W. Creator/ Owner Newspapers Used the software for: Less than 6 months ### "Great SEO Tool" December 12, 2019 5.0 We are trying out some new initiatives which involve SEO and wanted to use some tools beyond what yoast offers Pros Its really good for planning content, evaluating backlinks, and even deciding on length of certain articles for SEO purposes Cons I have heard that MarketMuse is by far the best but it is much more expensive and I have not tried it yet. Regardless, SEMRUsh does the job Review Source A"S Avishay "Jesse" S. CEO Management Consulting Used the software for: 1-2 years ### "A wonderful way to expand your keyword research and do some competitor analysis with ease." April 21, 2018 4.0 Great option for competitor analysis and finding more keywords than with the average keyword planning. Pros SEMRush has been in use for over two years now; as a competitor analysis tool, it has helped me in discovering way more possibilities than I thought I could find without it. Using the Keyword Planner was nice, but finding complementary research and keywords helped in building better SEO for myself and for my clients. Cons There is fierce competition for SEMrush; there's MoZ, there's ZEFO (with the latter being much cheaper in the long run), and SEMRush wouldn't necessarily become my first choice. Review Source LD Lisa D. Chargee de marketing Insurance Used the software for: I used a free trial ### "La porte d'entrée d'un référencement réussi " November 15, 2023 5.0 Globalement une très bonne et fluide expérience sur cet outil qui me semble le meilleur pour les PME/TPE qui n'ont pas des masses budgétaires à consacrer au marketing. Pros Les fonctionnalités de recherche et de comparaison des mots clés. Cons La version d'essai gratuite limite assez vite les fonctionnalités de recherche de mots clés. Review Source IS Ionut S. Sales Assistant Used the software for: 1-2 years ### "Do you know where your customers are leaving?" June 27, 2018 5.0 Pros If you don't know where your customers are leaving and why your engagements and sales are dropping is time for semrush. After signing up I did discover where my customer left and why they did not come back. I did found out that I had bad links and low posts on social media, also hired a new seo agency, much better job. Cons Nothing to say against, great job, maybe they should offer services of SEO, i will be the first customer Review Source SP Sean P. CSO Marketing and Advertising Used the software for: 2+ years ### "A standout in a the field" January 17, 2019 5.0 Pros The diversity of tools is great. The Academy is fantastic. I used the SEO Writing Assistant every day to craft significantly better content. Cons The pricing is a challenge for some of my smaller clients, and I cannot share projects with them if they aren't paid SEMrush users. Review Source MJ Mayank J. Digital Marketing Coordinator Cosmetics Used the software for: 1-2 years ### "SEMrush vs Ahrefs" March 5, 2019 4.0 Pros Best keyword tool in the market Elaborate lists available based on related keywords for PPC Position Tracking SEMrush Sensor Cons Not the best for content audits Functionality for content research for SEO purposes better with competitors Review Source BY Ben Y. Senior PPC Exec Used the software for: 2+ years ### "A robust tool for analysing competitor activity." March 28, 2018 4.0 Pros We use SEMrush on a daily basis to analyse competitor activity. We use the PLA research functionality to assess the competition on Google Shopping. Cons For what it offers, SEMrush is pretty expensive and there are certainly cheaper options available for competitor analysis. Review Source MA Moh A. Digital Marketer Information Technology and Services Used the software for: 6-12 months ### "Best tool for Content marketing" July 1, 2021 5.0 Overall, Semrush is good for research purpose Pros One of the best thing I liked nost about Semrush is there data and accuracy. There search volume of keywords is quite equal to search volume offered by Google Keyword planner. Accuracy is the top reason why i used it. Cons I think Semrush is quite slow. When I audit my website having more than 10k+ pages it takes much times as compared to other tool. 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